Dstillery Audiences

DIETERS

Audience Size: 2.3 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 42.49% 38.42x
Online Health Researchers 41.78% 37.96x
Budget Grocery Shoppers 42.88% 37.62x
Retired Health Insurance Researchers 43.00% 37.12x
Retired Assisted Living Shoppers 43.00% 37.07x
Heartburn Sufferers 41.54% 36.53x
Orlando Activities Researchers 39.00% 36.18x
Headache and Migraine Sufferers 43.27% 35.72x
Medical Advice Researchers 38.94% 35.50x
Online Home Decor Shoppers 45.43% 35.41x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Madewell.

Location Composition Index
Madewell 0.01% 1.41x
Belk 0.01% 1.33x
Mens Wearhouse 0.11% 1.20x
Talbots 0.03% 1.20x
White House Black Market 0.08% 1.18x
Tommy Bahama 0.02% 1.16x
Jos A. Bank Clothiers 0.06% 1.15x
Ann Taylor 0.02% 1.15x
Dressbarn 0.04% 1.14x
Brooks Brothers 0.02% 1.13x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is americasspotlight.com.

Website Composition Index
americasspotlight.com 1.84% 51.26x
mensfitness.com 1.92% 48.76x
3fatchicks.com 1.18% 48.27x
doctorshealthpress.com 1.11% 46.28x
familydoctor.org 1.51% 44.23x
swimoutlet.com 2.11% 43.10x
diabeticlivingonline.com 1.28% 42.36x
health.harvard.edu 1.15% 41.40x
nowloss.com 1.74% 41.20x
vitaminshoppe.com 2.96% 39.83x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 2.78% 18.44x
Discount Shopping 2.83% 18.27x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.47% 18.07x
ISPs & Local Services 0.04% 17.57x
Dermatology 3.31% 16.90x
Paleo & Keto Diet Enthusiasts 8.28% 16.82x
Natural Diet & Supplement Researchers 4.13% 16.76x
Nutrition & Diabetic Living 1.10% 16.72x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.67% 16.38x
As Seen On TV Products 0.06% 16.25x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female