Explore the Dieters Audience
Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Dieters audience.
INTERESTS
The Dieters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dieters audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 41.86% | 31.65x |
| Headache and Migraine Sufferers | 43.06% | 30.06x |
| Retired Health Insurance Researchers | 38.97% | 29.05x |
| Retirees | 39.20% | 29.05x |
| Budget Grocery Shoppers | 45.64% | 28.89x |
| Cholesterol Researchers | 36.17% | 28.35x |
| Fitness Enthusiasts | 38.21% | 28.20x |
| Retired Assisted Living Shoppers | 43.46% | 27.94x |
| Online Home Decor Shoppers | 40.02% | 27.93x |
| Sinus Researchers | 38.18% | 27.64x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
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APPAREL RETAILERS
The Dieters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dieters audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 1.60x |
| Charlotte Russe | 0.03% | 1.42x |
| Calvin Klein | 0.01% | 1.41x |
| Express Outlets | 0.01% | 1.34x |
| Levi Strauss | 0.01% | 1.33x |
| Chicos | 0.05% | 1.32x |
| Lorna Jane | 0.01% | 1.31x |
| Brooks Brothers | 0.04% | 1.28x |
| Jos A. Bank Clothiers | 0.18% | 1.28x |
| Michael Kors | 0.03% | 1.26x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
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WEBSITES
The Dieters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dieters audience is search.aol.com.
| Website | Composition | Index |
| search.aol.com | 1.60% | 73.48x |
| go90.com | 2.23% | 69.97x |
| americasspotlight.com | 3.76% | 64.26x |
| cooks.com | 1.25% | 57.14x |
| selfgrowth.com | 1.10% | 54.37x |
| whatscheaper.com | 1.18% | 52.67x |
| 3fatchicks.com | 1.63% | 52.40x |
| gnc.com | 2.11% | 49.66x |
| drjockers.com | 1.09% | 49.35x |
| ehealthscores.com | 1.04% | 48.64x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dieters audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.37% | 18.96x |
| Healthy Eating Researchers | 6.78% | 18.28x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.61% | 16.26x |
| Active Lifestyle Enthusiasts | 0.19% | 15.73x |
| Weight Loss & Nutrition Assistance Researchers | 20.68% | 15.71x |
| Food Cluster | 5.38% | 15.59x |
| Nutrition & Diabetic Living | 1.28% | 15.52x |
| Holiday Gifts | 1.32% | 15.46x |
| Vitamin Shoppers | 9.06% | 15.41x |
| Washington D.C. Hotels | 0.03% | 15.08x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
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DEMOGRAPHICS
The Dieters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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