Dstillery Audiences

DIETERS

Audience Size: 2.1 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 34.79% 37.31x
Orlando Activities Researchers 32.44% 36.91x
Retired Health Insurance Researchers 42.53% 36.21x
Heart Surgery Researchers 37.99% 36.04x
Online Home Decor Shoppers 35.90% 35.95x
Realtors & Real Estate Researchers 37.00% 34.85x
Medical Advice Researchers 33.02% 34.70x
Heartburn Sufferers 34.52% 34.68x
Hardware Shoppers 34.71% 34.50x
Retired Assisted Living Shoppers 39.32% 34.22x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.03x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is purevolume.com.

Website Composition Index
purevolume.com 1.21% 42.20x
braincharm.com 1.49% 42.19x
answersite.com 1.35% 38.23x
meredith.com 1.20% 36.40x
newravel.com 1.50% 36.12x
theweb.com 1.27% 34.57x
rehold.com 1.13% 34.55x
blair.com 1.70% 34.39x
weeklyadsale.com 1.04% 33.98x
steinmart.com 2.21% 33.37x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.13% 22.37x
Vitamin Shoppers 0.40% 22.37x
Disease Cluster 0.25% 19.39x
Pre-Built Home Researchers 0.28% 18.34x
Food Cluster 0.14% 18.27x
Diabetes Research 0.40% 17.87x
Auctions & Repossessions 0.14% 17.84x
Yard Structures 0.21% 17.71x
Promo Codes 1.10% 17.68x
Women Shoppers 1.64% 17.67x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female