Dstillery Audiences

DIETERS

Audience Size: 1.4 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 19.72% 41.01x
Online Home Decor Shoppers 15.68% 39.97x
Heart Surgery Researchers 24.45% 38.18x
Orlando Activities Researchers 10.84% 38.12x
Retired Assisted Living Shoppers 29.27% 37.76x
Hardware Shoppers 21.18% 36.34x
Home Custom Bedroom Decorators 10.24% 35.55x
Custom Home Lighting Shoppers 10.24% 35.55x
Realtors & Real Estate Researchers 20.14% 35.48x
Flower Delivery Shoppers 22.91% 34.45x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is LOFT.

Location Composition Index
LOFT 0.01% 1.06x
Express 0.01% 1.06x
Banana Republic 0.01% 1.04x
Carhartt 0.15% 1.04x
Dressbarn 0.01% 1.03x
White House Black Market 0.01% 1.02x
Lane Bryant 0.01% 1.02x
Gap 0.01% 0.99x
The Childrens Place 0.02% 0.97x
Aeropostale 0.01% 0.93x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is nichetraveler.com.

Website Composition Index
nichetraveler.com 1.64% 33.71x
travelocity.com 1.07% 28.26x
hotels.com 1.96% 27.02x
homes.com 6.70% 26.71x
findsimilar.com 1.38% 26.62x
twentydaily.com 1.99% 26.44x
healthtopquestions.com 1.41% 25.77x
frequent-ads.com 1.18% 25.15x
likeswifty.com 2.08% 24.63x
healthcare6.com 1.17% 23.87x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 0.11% 24.07x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 9.78% 16.76x
Celebrity Gossip 0.44% 15.85x
Discount Shopping 0.09% 15.51x
Arthritis & Bones 0.09% 14.75x
Nutrition & Diabetic Living 0.08% 14.57x
Paleo & Keto Diet Enthusiasts 0.41% 14.54x
Furniture Shopping 0.11% 13.03x
Assorted Topics (Events, Tickets, Fitness) 3.82% 12.59x
Perfume, Makeup & Cosmetics 0.21% 12.58x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female