Dstillery Audiences

DIETERS

Audience Size: 2.4 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 41.30% 29.00x
Budget Grocery Shoppers 44.14% 26.69x
Cholesterol Researchers 35.39% 26.68x
Headache and Migraine Sufferers 42.19% 26.01x
Fitness Enthusiasts 35.96% 25.68x
Online Home Decor Shoppers 36.93% 25.64x
Nutrition Conscious Eaters 37.99% 25.17x
Retired Assisted Living Shoppers 42.26% 24.97x
Retirees 40.46% 24.76x
Home Decor Shoppers 38.57% 24.23x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Chicos.

Location Composition Index
Chicos 0.04% 1.47x
LL Bean 0.00% 1.37x
Dressbarn 0.04% 1.35x
Levi Strauss 0.01% 1.23x
Free People 0.01% 1.21x
Express 0.02% 1.19x
Lorna Jane 0.00% 1.18x
Gymboree 0.02% 1.15x
Talbots 0.03% 1.13x
Forever 21 0.03% 1.13x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is peacefmonline.com.

Website Composition Index
peacefmonline.com 0.24% 90.24x
southbeach-diet-plan.com 0.76% 86.20x
search.aol.com 1.81% 77.31x
mydiet.com 0.25% 76.58x
typingstudy.com 0.35% 75.57x
the-gi-diet.org 0.25% 74.55x
naturalon.com 0.28% 73.16x
izito.com 0.16% 72.46x
mercola.com 0.48% 71.23x
screeps.com 0.26% 70.12x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity Composition Index
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.22% 17.85x
Healthy Eating Researchers 7.26% 16.42x
Weight Loss & Nutrition Assistance Researchers 20.56% 14.58x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.74% 14.30x
Active Lifestyle Enthusiasts 0.19% 14.06x
Vitamin Shoppers 9.54% 13.73x
Food Cluster 5.42% 13.28x
Mail Order Food 2.96% 13.07x
Natural Diet & Supplement Researchers 9.81% 13.05x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.55% 12.81x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age and income brackets.
Age
55-64
Income
Over $250,000