Explore the Dieters Audience
Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dieters audience.
INTERESTS
The Dieters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dieters audience is Online Health Researchers.
| Interest | Composition | Index |
| Online Health Researchers | 35.51% | 41.70x |
| Retired Health Insurance Researchers | 43.78% | 41.08x |
| Orlando Activities Researchers | 32.24% | 40.20x |
| Online Home Decor Shoppers | 36.26% | 39.96x |
| Heart Surgery Researchers | 36.88% | 39.53x |
| Realtors & Real Estate Researchers | 37.31% | 38.71x |
| Heartburn Sufferers | 34.47% | 38.58x |
| Hardware Shoppers | 34.85% | 38.30x |
| Retired Assisted Living Shoppers | 40.66% | 38.23x |
| Auto Insurance Shoppers | 35.02% | 37.66x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
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APPAREL RETAILERS
The Dieters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dieters audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.69x |
| Zumiez | 0.01% | 1.42x |
| Buckle | 0.01% | 1.28x |
| Mens Wearhouse | 0.01% | 1.27x |
| White House Black Market | 0.01% | 1.26x |
| Aeropostale | 0.01% | 1.26x |
| Victoria's Secret | 0.02% | 1.24x |
| Maurices | 0.02% | 1.16x |
| Express | 0.01% | 1.15x |
| Old Navy | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
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WEBSITES
The Dieters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dieters audience is purevolume.com.
| Website | Composition | Index |
| purevolume.com | 1.49% | 41.50x |
| braincharm.com | 1.93% | 39.84x |
| weichert.com | 1.24% | 36.87x |
| meredith.com | 1.71% | 36.48x |
| answersite.com | 1.71% | 36.24x |
| fitnessmagazine.com | 1.42% | 34.60x |
| newravel.com | 2.03% | 34.35x |
| rotita.com | 1.07% | 33.94x |
| wellness.com | 1.56% | 33.29x |
| blair.com | 2.34% | 32.90x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dieters audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 0.23% | 21.61x |
| Vitamin Shoppers | 0.66% | 21.59x |
| Dermatology | 0.35% | 20.92x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.05% | 20.87x |
| Disease Cluster | 0.51% | 20.86x |
| Diabetes Research | 0.74% | 19.75x |
| Pharmacy | 1.96% | 18.79x |
| Reproductive Health | 0.24% | 18.40x |
| Medical Diagnostics | 4.79% | 18.38x |
| Party Suppliers | 1.02% | 17.92x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
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DEMOGRAPHICS
The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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