Explore the Dieters Audience
Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Dieters audience.
INTERESTS
The Dieters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dieters audience is Healthy Diet Recipe Researchers.
| Interest | Composition | Index |
| Healthy Diet Recipe Researchers | 32.58% | 101.69x |
| Recipe Researchers | 25.47% | 91.24x |
| Cooking Show Fans | 21.79% | 87.57x |
| Home Kitchen Chefs | 25.88% | 86.72x |
| Gourmet Food & Wine Researchers | 19.06% | 82.60x |
| Healthy Snacks Shoppers | 72.69% | 77.89x |
| Cook at Home Parents | 49.69% | 74.36x |
| Keto Recipe Researchers | 27.45% | 73.38x |
| Chicken Recipe Researchers | 52.25% | 72.61x |
| Dessert/Sweets Bakers | 33.17% | 71.27x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
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APPAREL RETAILERS
The Dieters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dieters audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.17x |
| Maurices | 0.02% | 1.16x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
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WEBSITES
The Dieters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dieters audience is canadiancookingadventures.com.
| Website | Composition | Index |
| canadiancookingadventures.com | 1.20% | 67.85x |
| sugarlesscrystals.com | 1.16% | 64.58x |
| forgetsugarfriday.com | 1.24% | 63.32x |
| savorybitesrecipes.com | 1.70% | 59.89x |
| easyweeknightrecipes.com | 7.86% | 59.73x |
| greenandketo.com | 1.37% | 59.30x |
| ketoinpearls.com | 1.06% | 57.70x |
| savorytooth.com | 4.22% | 57.07x |
| slimmingeats.com | 1.34% | 56.66x |
| mouthwateringmotivation.com | 1.04% | 56.61x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dieters audience is Low Carb Diets.
| Content Affinity | Composition | Index |
| Low Carb Diets | 4.69% | 36.79x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.16% | 35.04x |
| Cakes & Sweets | 0.44% | 30.18x |
| Assorted Topics (Family, Household Wellness, The Beach) | 12.78% | 25.50x |
| Coupons & Family | 7.22% | 25.39x |
| Vegans & Animal Welfare | 0.12% | 21.49x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 4.91% | 20.95x |
| Home Decoration Content Readers | 11.76% | 20.74x |
| Stay at Home Mom | 15.81% | 20.64x |
| Female Lifestyle Content Readers | 1.35% | 20.15x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
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DEMOGRAPHICS
The Dieters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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