Dstillery Audiences

DIETERS

Audience Size: 2.1 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 35.51% 41.70x
Retired Health Insurance Researchers 43.78% 41.08x
Orlando Activities Researchers 32.24% 40.20x
Online Home Decor Shoppers 36.26% 39.96x
Heart Surgery Researchers 36.88% 39.53x
Realtors & Real Estate Researchers 37.31% 38.71x
Heartburn Sufferers 34.47% 38.58x
Hardware Shoppers 34.85% 38.30x
Retired Assisted Living Shoppers 40.66% 38.23x
Auto Insurance Shoppers 35.02% 37.66x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.69x
Zumiez 0.01% 1.42x
Buckle 0.01% 1.28x
Mens Wearhouse 0.01% 1.27x
White House Black Market 0.01% 1.26x
Aeropostale 0.01% 1.26x
Victoria's Secret 0.02% 1.24x
Maurices 0.02% 1.16x
Express 0.01% 1.15x
Old Navy 0.02% 1.11x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is purevolume.com.

Website Composition Index
purevolume.com 1.49% 41.50x
braincharm.com 1.93% 39.84x
weichert.com 1.24% 36.87x
meredith.com 1.71% 36.48x
answersite.com 1.71% 36.24x
fitnessmagazine.com 1.42% 34.60x
newravel.com 2.03% 34.35x
rotita.com 1.07% 33.94x
wellness.com 1.56% 33.29x
blair.com 2.34% 32.90x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.23% 21.61x
Vitamin Shoppers 0.66% 21.59x
Dermatology 0.35% 20.92x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.05% 20.87x
Disease Cluster 0.51% 20.86x
Diabetes Research 0.74% 19.75x
Pharmacy 1.96% 18.79x
Reproductive Health 0.24% 18.40x
Medical Diagnostics 4.79% 18.38x
Party Suppliers 1.02% 17.92x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female