Dstillery Audiences

DIETERS

Audience Size: 1.5 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Healthy Diet Recipe Researchers.

Interest Composition Index
Healthy Diet Recipe Researchers 32.58% 101.69x
Recipe Researchers 25.47% 91.24x
Cooking Show Fans 21.79% 87.57x
Home Kitchen Chefs 25.88% 86.72x
Gourmet Food & Wine Researchers 19.06% 82.60x
Healthy Snacks Shoppers 72.69% 77.89x
Cook at Home Parents 49.69% 74.36x
Keto Recipe Researchers 27.45% 73.38x
Chicken Recipe Researchers 52.25% 72.61x
Dessert/Sweets Bakers 33.17% 71.27x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.17x
Maurices 0.02% 1.16x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is canadiancookingadventures.com.

Website Composition Index
canadiancookingadventures.com 1.20% 67.85x
sugarlesscrystals.com 1.16% 64.58x
forgetsugarfriday.com 1.24% 63.32x
savorybitesrecipes.com 1.70% 59.89x
easyweeknightrecipes.com 7.86% 59.73x
greenandketo.com 1.37% 59.30x
ketoinpearls.com 1.06% 57.70x
savorytooth.com 4.22% 57.07x
slimmingeats.com 1.34% 56.66x
mouthwateringmotivation.com 1.04% 56.61x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Low Carb Diets.

Content Affinity Composition Index
Low Carb Diets 4.69% 36.79x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.16% 35.04x
Cakes & Sweets 0.44% 30.18x
Assorted Topics (Family, Household Wellness, The Beach) 12.78% 25.50x
Coupons & Family 7.22% 25.39x
Vegans & Animal Welfare 0.12% 21.49x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 4.91% 20.95x
Home Decoration Content Readers 11.76% 20.74x
Stay at Home Mom 15.81% 20.64x
Female Lifestyle Content Readers 1.35% 20.15x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female