Dstillery Audiences

DIETERS

Audience Size: 936.1 Thousand Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 936.1 thousand unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 3.74% 39.73x
Retired Assisted Living Shoppers 23.84% 37.95x
Heart Surgery Researchers 17.76% 37.93x
Online Home Decor Shoppers 7.80% 36.87x
Retirees 22.41% 36.28x
Custom Home Lighting Shoppers 4.41% 35.09x
Home Custom Bedroom Decorators 4.41% 35.07x
Realtors & Real Estate Researchers 13.23% 33.35x
Retired Budget Healthcare Shoppers 23.12% 32.89x
Flower Delivery Shoppers 17.90% 32.39x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.81x
Jos A. Bank Clothiers 0.01% 1.72x
American Eagle Outfitters 0.03% 1.64x
Lane Bryant 0.01% 1.58x
Talbots 0.02% 1.55x
Mens Wearhouse 0.02% 1.54x
Carhartt 0.01% 1.39x
Lululemon 0.01% 1.21x
Express 0.02% 1.17x
Victoria's Secret 0.02% 1.12x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is nichetraveler.com.

Website Composition Index
nichetraveler.com 1.44% 47.21x
twentydaily.com 1.72% 38.33x
homes.com 3.10% 34.23x
happinesstimes.com 3.55% 29.55x
richverse.com 2.88% 29.50x
auto.com 1.89% 29.14x
newstrackerdaily.com 1.96% 28.64x
likeswifty.com 2.14% 28.06x
myfoodandfamily.com 1.23% 27.93x
unpuzzlefinance.com 2.76% 27.78x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 0.34% 18.88x
Paleo & Keto Diet Enthusiasts 0.27% 13.70x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.78% 12.59x
Car Shopping 5.57% 12.45x
Healthcare - Dermatology & Aging 3.07% 12.08x
Assorted Topics (Events, Tickets, Fitness) 4.04% 11.96x
Spam Call Number Searchers 0.20% 11.76x
Charity Walks 1.00% 10.15x
Horse Racing 0.06% 10.08x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 1.78% 9.96x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female