Explore the Dieters Audience
Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Dieters audience.
INTERESTS
The Dieters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dieters audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 38.68% | 51.97x |
| Bargain Shopping Researchers | 38.52% | 51.72x |
| Retired Assisted Living Shoppers | 39.31% | 48.83x |
| Retired Health Insurance Researchers | 36.25% | 48.83x |
| Headache and Migraine Sufferers | 41.28% | 48.49x |
| Retirees | 37.56% | 47.71x |
| Heartburn Sufferers | 38.36% | 47.05x |
| Weight Loss Researchers | 40.06% | 46.97x |
| Online Health Researchers | 36.95% | 46.63x |
| Vitamin Shoppers | 44.41% | 45.80x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
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APPAREL RETAILERS
The Dieters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dieters audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.41% | 1.53x |
| Express Outlets | 0.01% | 1.45x |
| Supreme | 0.01% | 1.38x |
| Mens Wearhouse | 0.59% | 1.36x |
| Johnston and Murphy | 0.17% | 1.31x |
| Ralph Lauren | 0.02% | 1.30x |
| Uniqlo | 0.02% | 1.28x |
| Talbots | 0.05% | 1.25x |
| Hugo Boss | 0.03% | 1.15x |
| White House Black Market | 0.23% | 1.14x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
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WEBSITES
The Dieters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dieters audience is go90.com.
| Website | Composition | Index |
| go90.com | 1.91% | 64.34x |
| search.aol.com | 1.64% | 62.59x |
| americasspotlight.com | 3.25% | 59.43x |
| cooks.com | 1.08% | 54.99x |
| 3fatchicks.com | 1.74% | 51.15x |
| gnc.com | 1.67% | 47.77x |
| belmarrahealth.com | 1.43% | 47.46x |
| puritan.com | 1.85% | 46.13x |
| doctorshealthpress.com | 2.35% | 45.37x |
| mensfitness.com | 3.79% | 45.32x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dieters audience is Healthy Eating Researchers.
| Content Affinity | Composition | Index |
| Healthy Eating Researchers | 5.78% | 22.74x |
| Active Lifestyle Enthusiasts | 0.20% | 19.86x |
| Nutrition & Diabetic Living | 1.63% | 19.54x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.49% | 18.77x |
| Washington D.C. Hotels | 0.02% | 18.70x |
| Natural Diet & Supplement Researchers | 8.28% | 18.45x |
| Paleo & Keto Diet Enthusiasts | 15.70% | 18.28x |
| Discount Shopping | 5.31% | 18.18x |
| As Seen On TV Products | 0.13% | 18.04x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.10% | 17.93x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
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DEMOGRAPHICS
The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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