Dstillery Audiences

DIETERS

Audience Size: 2.1 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 31.12% 38.49x
Online Home Decor Shoppers 30.61% 36.65x
Orlando Activities Researchers 27.22% 36.54x
Retired Health Insurance Researchers 39.79% 36.24x
Heart Surgery Researchers 36.05% 36.14x
Medical Advice Researchers 30.67% 35.44x
Home Custom Bedroom Decorators 24.06% 34.52x
Custom Home Lighting Shoppers 24.06% 34.52x
Realtors & Real Estate Researchers 32.92% 34.43x
Heartburn Sufferers 30.77% 34.27x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Chicos.

Location Composition Index
Chicos 0.03% 1.39x
American Eagle Outfitters 0.02% 1.32x
LOFT 0.02% 1.29x
Maurices 0.04% 1.28x
White House Black Market 0.02% 1.23x
Jos A. Bank Clothiers 0.02% 1.23x
Lane Bryant 0.02% 1.23x
Aeropostale 0.02% 1.23x
Michael Kors 0.01% 1.17x
Express 0.02% 1.16x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is scribol.com.

Website Composition Index
scribol.com 1.42% 37.72x
healthnfitness.net 2.57% 33.90x
intelius.com 2.71% 33.84x
topixoffbeat.com 1.20% 33.61x
homesnacks.net 1.07% 31.93x
trueactivist.com 1.01% 30.29x
weathertech.com 1.11% 29.91x
doctoroz.com 1.19% 29.76x
cvs.com 6.39% 29.44x
hotwire.com 1.78% 29.25x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Illinois.

Content Affinity Composition Index
Illinois 0.06% 20.24x
Vitamin Shoppers 0.05% 19.93x
Party Suppliers 0.06% 19.88x
Pharmacy 0.27% 18.72x
Pre-Built Home Researchers 0.06% 17.79x
Crossfit & Obstacle Race Enthusiasts 0.20% 17.29x
Women Shoppers 0.45% 17.16x
Diabetes Research 0.12% 16.75x
Celebrity Gossip 0.67% 16.04x
Diamonds & Precious Metals 0.05% 15.83x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female