Dstillery Audiences

DIETERS

Audience Size: 2.5 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 41.95% 28.45x
Budget Grocery Shoppers 43.22% 27.68x
Retired Assisted Living Shoppers 40.19% 27.11x
Headache and Migraine Sufferers 42.82% 27.08x
Cholesterol Researchers 35.56% 26.85x
Online Home Decor Shoppers 37.28% 26.80x
Fitness Enthusiasts 36.29% 26.53x
Retirees 39.64% 26.12x
Nutrition Conscious Eaters 36.87% 25.75x
Home Decor Shoppers 37.42% 25.56x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Supreme.

Location Composition Index
Supreme 0.00% 1.72x
Belk 0.02% 1.26x
Charlotte Russe 0.02% 1.16x
Tommy Bahama 0.02% 1.11x
Talbots 0.04% 1.09x
Chicos 0.04% 1.08x
LL Bean 0.00% 1.08x
Uniqlo 0.01% 1.08x
Kate Spade 0.02% 1.06x
Zara 0.02% 1.05x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is search.aol.com.

Website Composition Index
search.aol.com 1.65% 71.63x
go90.com 2.63% 61.49x
americasspotlight.com 4.34% 55.66x
3fatchicks.com 1.38% 54.66x
cooks.com 1.47% 49.92x
selfgrowth.com 1.35% 46.89x
atkins.com 4.06% 46.77x
whatscheaper.com 1.45% 46.68x
fitwatch.com 1.67% 45.30x
timeinc.com 1.33% 43.70x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity Composition Index
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.33% 18.07x
Healthy Eating Researchers 7.13% 16.91x
Weight Loss & Nutrition Assistance Researchers 20.10% 14.88x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.68% 14.46x
Active Lifestyle Enthusiasts 0.19% 14.19x
Vitamin Shoppers 9.41% 14.00x
Food Cluster 5.48% 13.68x
Natural Diet & Supplement Researchers 9.90% 13.45x
Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) 5.41% 13.06x
Home Decoration - Crafts & Kids 2.68% 12.94x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female