Dstillery Audiences

DIETERS

Audience Size: 3.2 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 40.64% 32.36x
Bargain Shopping Researchers 40.51% 31.63x
Retired Health Insurance Researchers 44.03% 31.55x
Online Home Decor Shoppers 41.80% 31.42x
Heartburn Sufferers 39.29% 31.13x
Orlando Activities Researchers 38.44% 30.99x
Budget Grocery Shoppers 42.85% 30.36x
Medical Advice Researchers 37.13% 30.13x
Retired Assisted Living Shoppers 42.24% 30.07x
Headache and Migraine Sufferers 38.37% 29.88x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is LOFT.

Location Composition Index
LOFT 0.01% 1.61x
Chicos 0.01% 1.52x
Old Navy 0.01% 1.27x
Carhartt 0.11% 1.06x
Victoria's Secret 0.01% 0.97x
Mens Wearhouse 0.01% 0.80x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is americasspotlight.com.

Website Composition Index
americasspotlight.com 1.02% 42.13x
atkins.com 1.79% 32.71x
healthypanda.net 1.50% 30.75x
weekly-ads.us 1.02% 30.06x
dailyspikes.com 1.39% 29.93x
celebhour.com 1.33% 28.81x
recipe4living.com 2.31% 27.49x
fallbrook247.com 2.85% 26.40x
africareview.com 1.47% 26.17x
techfrag.com 1.52% 26.11x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.68% 17.76x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 17.63x
Healthy Eating Researchers 1.60% 17.52x
Dermatology 1.67% 17.29x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 17.13x
Paleo & Keto Diet Enthusiasts 4.86% 16.50x
Home Decoration - Crafts & Kids 1.02% 16.12x
Food Cluster 1.44% 16.09x
Assorted Topics (Television, Origami, Men's Health) 1.71% 16.03x
Diabetes Research 2.90% 16.02x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female