Dstillery Audiences

DIETERS

Audience Size: 2.5 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 41.86% 31.65x
Headache and Migraine Sufferers 43.06% 30.06x
Retired Health Insurance Researchers 38.97% 29.05x
Retirees 39.20% 29.05x
Budget Grocery Shoppers 45.64% 28.89x
Cholesterol Researchers 36.17% 28.35x
Fitness Enthusiasts 38.21% 28.20x
Retired Assisted Living Shoppers 43.46% 27.94x
Online Home Decor Shoppers 40.02% 27.93x
Sinus Researchers 38.18% 27.64x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Everlane.

Location Composition Index
Everlane 0.01% 1.60x
Charlotte Russe 0.03% 1.42x
Calvin Klein 0.01% 1.41x
Express Outlets 0.01% 1.34x
Levi Strauss 0.01% 1.33x
Chicos 0.05% 1.32x
Lorna Jane 0.01% 1.31x
Brooks Brothers 0.04% 1.28x
Jos A. Bank Clothiers 0.18% 1.28x
Michael Kors 0.03% 1.26x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is search.aol.com.

Website Composition Index
search.aol.com 1.60% 73.48x
go90.com 2.23% 69.97x
americasspotlight.com 3.76% 64.26x
cooks.com 1.25% 57.14x
selfgrowth.com 1.10% 54.37x
whatscheaper.com 1.18% 52.67x
3fatchicks.com 1.63% 52.40x
gnc.com 2.11% 49.66x
drjockers.com 1.09% 49.35x
ehealthscores.com 1.04% 48.64x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity Composition Index
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.37% 18.96x
Healthy Eating Researchers 6.78% 18.28x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.61% 16.26x
Active Lifestyle Enthusiasts 0.19% 15.73x
Weight Loss & Nutrition Assistance Researchers 20.68% 15.71x
Food Cluster 5.38% 15.59x
Nutrition & Diabetic Living 1.28% 15.52x
Holiday Gifts 1.32% 15.46x
Vitamin Shoppers 9.06% 15.41x
Washington D.C. Hotels 0.03% 15.08x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female