Dstillery Audiences

DIETERS

Audience Size: 3.5 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 43.27% 35.84x
Budget Grocery Shoppers 42.96% 35.75x
Retired Health Insurance Researchers 42.10% 35.08x
Retired Assisted Living Shoppers 43.99% 34.72x
Online Health Researchers 42.08% 34.35x
Heartburn Sufferers 41.78% 33.85x
Headache and Migraine Sufferers 44.45% 33.44x
Orlando Activities Researchers 39.57% 33.33x
Retirees 42.62% 33.22x
Online Home Decor Shoppers 44.91% 32.64x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.54x
Bonobos 0.10% 1.43x
White House Black Market 0.40% 1.43x
Uniqlo 0.02% 1.36x
Mens Wearhouse 0.52% 1.35x
Johnston and Murphy 0.49% 1.23x
Ann Taylor 0.03% 1.21x
Buckle 0.26% 1.18x
Talbots 0.04% 1.16x
Topshop 0.02% 1.15x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is go90.com.

Website Composition Index
go90.com 1.28% 50.56x
search.aol.com 1.10% 47.57x
americasspotlight.com 2.20% 47.55x
3fatchicks.com 1.15% 38.29x
doctorshealthpress.com 1.27% 36.91x
verywell.com 1.02% 36.59x
puritan.com 1.06% 36.53x
mensfitness.com 2.10% 36.23x
diabeticlivingonline.com 1.46% 35.27x
ucomparehealthcare.com 2.68% 34.96x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 3.47% 17.91x
Discount Shopping 3.49% 15.84x
Nutrition & Diabetic Living 1.27% 15.52x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.59% 15.46x
Dermatology 4.20% 15.27x
Natural Diet & Supplement Researchers 5.15% 15.10x
Paleo & Keto Diet Enthusiasts 9.97% 15.04x
ISPs & Local Services 0.05% 14.94x
Shopping Catalogs 2.45% 14.48x
Mail Order Food 1.81% 14.42x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female