Dstillery Audiences

DIETERS

Audience Size: 4.7 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 43.86% 25.92x
Retired Health Insurance Researchers 46.40% 25.54x
Budget Grocery Shoppers 44.67% 25.43x
Retired Assisted Living Shoppers 45.62% 25.11x
Heartburn Sufferers 42.24% 25.03x
Online Health Researchers 47.43% 24.71x
Orlando Activities Researchers 42.07% 24.61x
Online Home Decor Shoppers 47.64% 24.60x
Heart Surgery Researchers 38.35% 24.18x
Retirees 42.90% 24.00x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.01% 1.16x
Gymboree 0.04% 1.15x
Talbots 0.02% 1.12x
Jos A. Bank Clothiers 0.03% 1.11x
Zara 0.02% 1.10x
White House Black Market 0.04% 1.09x
Lane Bryant 0.03% 1.09x
Chicos 0.04% 1.06x
Mens Wearhouse 0.05% 1.05x
Gap 0.06% 1.05x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is americasspotlight.com.

Website Composition Index
americasspotlight.com 1.10% 35.88x
ucomparehealthcare.com 1.09% 27.68x
weekly-ads.us 1.17% 26.38x
healthypanda.net 1.50% 25.80x
atkins.com 1.79% 25.72x
compare99.com 1.25% 25.11x
dailyspikes.com 1.36% 24.55x
celebhour.com 1.41% 24.43x
collectionsetc.com 1.06% 24.22x
braincharm.com 3.47% 23.82x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.02% 16.21x
Discount Shopping 1.66% 15.07x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.24% 14.99x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 14.68x
Consumer Rewards 0.15% 14.23x
Healthy Eating Researchers 1.76% 14.11x
Paleo & Keto Diet Enthusiasts 5.57% 13.61x
Dermatology 2.11% 13.60x
Natural Diet & Supplement Researchers 2.75% 13.47x
As Seen On TV Products 0.04% 13.46x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female