Dstillery Audiences

DIETERS

Audience Size: 2.4 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 38.51% 25.77x
Retired Health Insurance Researchers 42.72% 25.76x
Orlando Activities Researchers 38.55% 24.85x
Online Home Decor Shoppers 39.42% 24.74x
Heartburn Sufferers 37.76% 24.45x
Realtors & Real Estate Researchers 37.94% 24.25x
Heart Surgery Researchers 39.79% 24.18x
Retired Assisted Living Shoppers 41.35% 23.99x
Bargain Shopping Researchers 39.07% 23.76x
Hardware Shoppers 34.39% 23.64x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.73x
Victoria's Secret 0.02% 1.43x
Buckle 0.01% 1.43x
White House Black Market 0.01% 1.40x
Gap 0.01% 1.38x
Dressbarn 0.01% 1.36x
Mens Wearhouse 0.02% 1.28x
Maurices 0.02% 1.26x
Journeys 0.02% 1.21x
The Childrens Place 0.01% 1.14x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is recipe4living.com.

Website Composition Index
recipe4living.com 1.11% 26.40x
purevolume.com 1.78% 24.98x
meredith.com 2.85% 23.03x
plasticsurgery.org 1.66% 23.02x
fitnessmagazine.com 3.21% 22.38x
weichert.com 2.03% 22.22x
diabetesselfmanagement.com 1.08% 22.13x
braincharm.com 2.35% 21.45x
care2.com 1.01% 21.26x
destinationtips.com 1.25% 21.11x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.53% 14.64x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 14.50x
Vitamin Shoppers 1.26% 14.46x
Discount Shopping 0.31% 14.39x
Dermatology 0.78% 14.24x
Diabetes Research 1.61% 14.14x
Disease Cluster 1.19% 13.95x
Reproductive Health 0.66% 13.73x
Natural Diet & Supplement Researchers 1.40% 13.25x
Fashion & Cosmetics 0.03% 13.15x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female