Dstillery Audiences

DIETERS

Audience Size: 2.2 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 38.68% 51.97x
Bargain Shopping Researchers 38.52% 51.72x
Retired Assisted Living Shoppers 39.31% 48.83x
Retired Health Insurance Researchers 36.25% 48.83x
Headache and Migraine Sufferers 41.28% 48.49x
Retirees 37.56% 47.71x
Heartburn Sufferers 38.36% 47.05x
Weight Loss Researchers 40.06% 46.97x
Online Health Researchers 36.95% 46.63x
Vitamin Shoppers 44.41% 45.80x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.41% 1.53x
Express Outlets 0.01% 1.45x
Supreme 0.01% 1.38x
Mens Wearhouse 0.59% 1.36x
Johnston and Murphy 0.17% 1.31x
Ralph Lauren 0.02% 1.30x
Uniqlo 0.02% 1.28x
Talbots 0.05% 1.25x
Hugo Boss 0.03% 1.15x
White House Black Market 0.23% 1.14x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is go90.com.

Website Composition Index
go90.com 1.91% 64.34x
search.aol.com 1.64% 62.59x
americasspotlight.com 3.25% 59.43x
cooks.com 1.08% 54.99x
3fatchicks.com 1.74% 51.15x
gnc.com 1.67% 47.77x
belmarrahealth.com 1.43% 47.46x
puritan.com 1.85% 46.13x
doctorshealthpress.com 2.35% 45.37x
mensfitness.com 3.79% 45.32x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 5.78% 22.74x
Active Lifestyle Enthusiasts 0.20% 19.86x
Nutrition & Diabetic Living 1.63% 19.54x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.49% 18.77x
Washington D.C. Hotels 0.02% 18.70x
Natural Diet & Supplement Researchers 8.28% 18.45x
Paleo & Keto Diet Enthusiasts 15.70% 18.28x
Discount Shopping 5.31% 18.18x
As Seen On TV Products 0.13% 18.04x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 17.93x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female