Dstillery Audiences

DIETERS

Audience Size: 3.1 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 42.76% 32.25x
Online Health Researchers 38.73% 32.19x
Bargain Shopping Researchers 37.10% 31.12x
Heartburn Sufferers 36.96% 31.11x
Orlando Activities Researchers 36.53% 31.00x
Online Home Decor Shoppers 39.20% 30.97x
Budget Grocery Shoppers 39.81% 30.48x
Retired Assisted Living Shoppers 40.81% 30.40x
Retirees 37.21% 30.12x
Headache and Migraine Sufferers 36.34% 30.11x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.52x
Old Navy 0.02% 1.35x
Maurices 0.02% 1.33x
Chicos 0.01% 1.26x
Journeys 0.01% 1.17x
The Childrens Place 0.01% 1.11x
Carhartt 0.15% 1.08x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is atkins.com.

Website Composition Index
atkins.com 1.29% 35.38x
dlife.com 1.00% 28.22x
recipe4living.com 1.64% 27.69x
fallbrook247.com 1.63% 26.83x
purevolume.com 2.23% 26.77x
pritikin.com 1.17% 26.49x
meredith.com 4.66% 26.39x
picmonkey.com 1.44% 25.87x
kitcometals.com 1.38% 25.49x
nigeriamasterweb.com 1.34% 25.48x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.48% 17.99x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.06% 17.44x
Nutrition & Diabetic Living 0.62% 17.02x
Dermatology 1.15% 16.94x
Home Decoration - Crafts & Kids 0.79% 16.81x
Diabetes Research 2.24% 16.53x
Reproductive Health 0.93% 16.49x
Vitamin Shoppers 1.87% 16.48x
Home Printing 0.11% 16.43x
Fashion & Cosmetics 0.04% 16.29x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female