Dstillery Audiences

DIETERS

Audience Size: 2.4 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 38.97% 44.48x
Budget Grocery Shoppers 38.53% 44.43x
Headache and Migraine Sufferers 42.18% 42.00x
Retired Assisted Living Shoppers 39.18% 41.89x
Retired Health Insurance Researchers 35.85% 41.61x
Retirees 38.38% 40.90x
Fitness Enthusiasts 37.44% 39.23x
Orlando Activities Researchers 35.95% 39.18x
Cholesterol Researchers 35.51% 38.86x
Online Home Decor Shoppers 39.65% 38.82x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.43x
Mens Wearhouse 0.41% 1.21x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is search.aol.com.

Website Composition Index
search.aol.com 1.64% 66.87x
go90.com 2.05% 66.59x
americasspotlight.com 3.48% 61.81x
cooks.com 1.15% 55.50x
3fatchicks.com 1.71% 52.05x
whatscheaper.com 1.05% 50.94x
gnc.com 1.89% 48.39x
belmarrahealth.com 1.59% 47.60x
puritan.com 2.05% 46.97x
mensfitness.com 4.38% 46.44x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Healthy Eating Researchers.

Content Affinity Composition Index
Healthy Eating Researchers 6.30% 21.05x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.50% 18.39x
Food Cluster 5.06% 17.53x
Natural Diet & Supplement Researchers 8.87% 17.45x
Paleo & Keto Diet Enthusiasts 17.00% 17.40x
Discount Shopping 5.64% 17.34x
Dermatology 7.68% 17.21x
Vitamin Shoppers 8.55% 17.06x
Weight Loss & Nutrition Assistance Researchers 21.18% 16.93x
Shopping Catalogs 3.87% 16.64x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female