Explore the Dieters Audience
Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Dieters audience.
INTERESTS
The Dieters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dieters audience is Retired Health Insurance Researchers.
| Interest | Composition | Index |
| Retired Health Insurance Researchers | 42.76% | 32.25x |
| Online Health Researchers | 38.73% | 32.19x |
| Bargain Shopping Researchers | 37.10% | 31.12x |
| Heartburn Sufferers | 36.96% | 31.11x |
| Orlando Activities Researchers | 36.53% | 31.00x |
| Online Home Decor Shoppers | 39.20% | 30.97x |
| Budget Grocery Shoppers | 39.81% | 30.48x |
| Retired Assisted Living Shoppers | 40.81% | 30.40x |
| Retirees | 37.21% | 30.12x |
| Headache and Migraine Sufferers | 36.34% | 30.11x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
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APPAREL RETAILERS
The Dieters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dieters audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.02% | 1.52x |
| Old Navy | 0.02% | 1.35x |
| Maurices | 0.02% | 1.33x |
| Chicos | 0.01% | 1.26x |
| Journeys | 0.01% | 1.17x |
| The Childrens Place | 0.01% | 1.11x |
| Carhartt | 0.15% | 1.08x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
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WEBSITES
The Dieters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dieters audience is atkins.com.
| Website | Composition | Index |
| atkins.com | 1.29% | 35.38x |
| dlife.com | 1.00% | 28.22x |
| recipe4living.com | 1.64% | 27.69x |
| fallbrook247.com | 1.63% | 26.83x |
| purevolume.com | 2.23% | 26.77x |
| pritikin.com | 1.17% | 26.49x |
| meredith.com | 4.66% | 26.39x |
| picmonkey.com | 1.44% | 25.87x |
| kitcometals.com | 1.38% | 25.49x |
| nigeriamasterweb.com | 1.34% | 25.48x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dieters audience is Discount Shopping.
| Content Affinity | Composition | Index |
| Discount Shopping | 0.48% | 17.99x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.06% | 17.44x |
| Nutrition & Diabetic Living | 0.62% | 17.02x |
| Dermatology | 1.15% | 16.94x |
| Home Decoration - Crafts & Kids | 0.79% | 16.81x |
| Diabetes Research | 2.24% | 16.53x |
| Reproductive Health | 0.93% | 16.49x |
| Vitamin Shoppers | 1.87% | 16.48x |
| Home Printing | 0.11% | 16.43x |
| Fashion & Cosmetics | 0.04% | 16.29x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
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DEMOGRAPHICS
The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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