Explore the Dieters Audience
Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Dieters audience.
INTERESTS
The Dieters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dieters audience is Online Health Researchers.
| Interest | Composition | Index |
| Online Health Researchers | 35.17% | 34.16x |
| Orlando Activities Researchers | 31.94% | 33.79x |
| Online Home Decor Shoppers | 34.76% | 33.67x |
| Heart Surgery Researchers | 38.06% | 33.37x |
| Retired Health Insurance Researchers | 43.46% | 32.60x |
| Medical Advice Researchers | 33.33% | 32.31x |
| Realtors & Real Estate Researchers | 36.08% | 31.48x |
| Heartburn Sufferers | 35.21% | 31.38x |
| Hardware Shoppers | 34.81% | 31.30x |
| Retired Assisted Living Shoppers | 39.50% | 30.99x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
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APPAREL RETAILERS
The Dieters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dieters audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.02% | 1.26x |
| Gymboree | 0.01% | 1.23x |
| Jos A. Bank Clothiers | 0.01% | 1.11x |
| LOFT | 0.01% | 1.05x |
| Gap | 0.01% | 1.04x |
| Banana Republic | 0.01% | 1.04x |
| Carhartt | 0.17% | 1.02x |
| Journeys | 0.02% | 1.00x |
| White House Black Market | 0.01% | 0.96x |
| Old Navy | 0.02% | 0.90x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
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WEBSITES
The Dieters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dieters audience is newravel.com.
| Website | Composition | Index |
| newravel.com | 1.02% | 34.47x |
| steinmart.com | 1.37% | 33.73x |
| scribol.com | 2.44% | 32.94x |
| blair.com | 1.05% | 32.88x |
| zubican.com | 1.00% | 32.17x |
| intelius.com | 4.61% | 30.29x |
| trueactivist.com | 1.99% | 29.82x |
| healthnfitness.net | 3.85% | 29.72x |
| buzzfile.com | 1.80% | 29.56x |
| topixoffbeat.com | 2.24% | 29.55x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dieters audience is Home Decoration - Crafts & Kids.
| Content Affinity | Composition | Index |
| Home Decoration - Crafts & Kids | 0.06% | 21.28x |
| Mid-Atlantic Beaches | 0.10% | 20.60x |
| Women Shoppers | 1.11% | 18.98x |
| Party Suppliers | 0.28% | 18.96x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.10% | 18.82x |
| Auctions & Repossessions | 0.09% | 18.64x |
| Pre-Built Home Researchers | 0.15% | 17.99x |
| Diabetes Research | 0.27% | 17.93x |
| Vitamin Shoppers | 0.17% | 17.93x |
| Food Cluster | 0.08% | 17.04x |
Composition Percentage:
The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
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DEMOGRAPHICS
The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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