Dstillery Audiences

DIETERS

Audience Size: 3 Million Devices

Explore the Dieters Audience

Below you'll find more information about the Dieters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Dieters audience.

Dstillery Crafted Audiences

INTERESTS

The Dieters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dieters audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 35.17% 34.16x
Orlando Activities Researchers 31.94% 33.79x
Online Home Decor Shoppers 34.76% 33.67x
Heart Surgery Researchers 38.06% 33.37x
Retired Health Insurance Researchers 43.46% 32.60x
Medical Advice Researchers 33.33% 32.31x
Realtors & Real Estate Researchers 36.08% 31.48x
Heartburn Sufferers 35.21% 31.38x
Hardware Shoppers 34.81% 31.30x
Retired Assisted Living Shoppers 39.50% 30.99x
Composition Percentage: The overlap percentage between the Dieters audience and the Interest attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dieters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dieters audience is Chicos.

Location Composition Index
Chicos 0.02% 1.26x
Gymboree 0.01% 1.23x
Jos A. Bank Clothiers 0.01% 1.11x
LOFT 0.01% 1.05x
Gap 0.01% 1.04x
Banana Republic 0.01% 1.04x
Carhartt 0.17% 1.02x
Journeys 0.02% 1.00x
White House Black Market 0.01% 0.96x
Old Navy 0.02% 0.90x
Composition Percentage: The overlap percentage between the Dieters audience and the Location attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dieters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dieters audience is newravel.com.

Website Composition Index
newravel.com 1.02% 34.47x
steinmart.com 1.37% 33.73x
scribol.com 2.44% 32.94x
blair.com 1.05% 32.88x
zubican.com 1.00% 32.17x
intelius.com 4.61% 30.29x
trueactivist.com 1.99% 29.82x
healthnfitness.net 3.85% 29.72x
buzzfile.com 1.80% 29.56x
topixoffbeat.com 2.24% 29.55x
Composition Percentage: The overlap percentage between the Dieters audience and the Web attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dieters audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.06% 21.28x
Mid-Atlantic Beaches 0.10% 20.60x
Women Shoppers 1.11% 18.98x
Party Suppliers 0.28% 18.96x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.10% 18.82x
Auctions & Repossessions 0.09% 18.64x
Pre-Built Home Researchers 0.15% 17.99x
Diabetes Research 0.27% 17.93x
Vitamin Shoppers 0.17% 17.93x
Food Cluster 0.08% 17.04x
Composition Percentage: The overlap percentage between the Dieters audience and the Content Affinity attribute.
Index: A comparison of the Dieters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dieters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female