Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 2.4 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Streaming Device Shoppers.

Interest Composition Index
Streaming Device Shoppers 36.74% 40.97x
Product Manuals Researchers 31.50% 35.96x
Power Tools Shoppers 30.37% 33.02x
Home Theater Enthusiasts 28.44% 32.47x
Home Exterior Design Enthusiasts 24.74% 32.36x
New Homeowners 29.82% 31.57x
Spa and Pool Owners 27.72% 31.45x
High End TV Shoppers 27.96% 31.21x
Budget Mobile Phone Researchers 26.40% 30.48x
Home Networking Researchers 30.55% 30.40x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.61x
Jos A. Bank Clothiers 0.41% 1.43x
Belk 0.02% 1.35x
Mens Wearhouse 0.60% 1.29x
Buckle 0.22% 1.26x
Columbia 0.02% 1.21x
REI 0.02% 1.12x
Johnston and Murphy 0.15% 1.12x
Chicos 0.07% 1.10x
White House Black Market 0.24% 1.10x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is tvfool.com.

Website Composition Index
tvfool.com 6.49% 101.97x
tablotv.com 4.21% 87.10x
gomohu.com 1.68% 64.04x
crutchfield.com 2.78% 55.75x
fleetfarm.com 1.24% 49.27x
inspectapedia.com 1.14% 49.05x
discountramps.com 1.02% 47.88x
harborfreight.com 10.75% 45.36x
roku.com 3.80% 45.05x
rokuguide.com 3.21% 43.60x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 3.29% 38.73x
Home Improvement Contractor 3.15% 29.66x
As Seen On TV Products 0.20% 29.18x
Rural Living 0.25% 26.84x
Discount Shopping 5.12% 17.55x
Flags & Trump 0.13% 17.19x
Handyman Tools 0.03% 17.16x
Gadgets 0.71% 16.88x
Electronic Cabling 1.67% 16.11x
Environmentally Friendly Cars 0.12% 15.95x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male