Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 4 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Streaming Device Shoppers.

Interest Composition Index
Streaming Device Shoppers 37.81% 25.92x
Product Manuals Researchers 32.98% 23.34x
Power Tools Shoppers 32.58% 22.29x
Home Theater Enthusiasts 30.55% 21.78x
High End TV Shoppers 30.21% 21.10x
Home Exterior Design Enthusiasts 27.32% 20.99x
HDTV Researchers 37.52% 20.88x
New Homeowners 31.19% 20.77x
Spa and Pool Owners 28.98% 20.42x
Camera Review Readers 27.30% 20.42x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.42x
Buckle 0.31% 1.27x
Mens Wearhouse 0.55% 1.27x
White House Black Market 0.37% 1.21x
Johnston and Murphy 0.48% 1.13x
Bonobos 0.08% 1.12x
The North Face 0.02% 1.10x
REI 0.02% 1.09x
Lane Bryant 0.05% 1.08x
Free People 0.02% 1.06x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is tvfool.com.

Website Composition Index
tvfool.com 3.83% 58.87x
tablotv.com 2.58% 53.17x
crutchfield.com 1.25% 36.42x
asseenontvwebstore.com 1.68% 35.33x
harborfreight.com 5.88% 31.88x
roku.com 1.99% 31.87x
truevalue.com 2.08% 29.97x
campingworld.com 1.47% 28.97x
rokuguide.com 2.46% 28.09x
acwholesalers.com 1.10% 27.81x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 2.04% 23.66x
As Seen On TV Products 0.12% 20.87x
Home Improvement Contractor 1.74% 20.28x
Rural Living 0.15% 17.98x
Environmentally Friendly Cars 0.09% 14.04x
Discount Shopping 3.16% 13.17x
Handyman Tools 0.02% 13.15x
Flags & Trump 0.09% 12.93x
Gadgets 0.47% 12.27x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.81% 12.16x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male