Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 2.9 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Cord Cutters.

Interest Composition Index
Cord Cutters 18.47% 38.77x
Streaming Device Shoppers 24.43% 38.21x
Camera Review Readers 18.10% 36.68x
Mobile Phone Comparison Shoppers 20.31% 35.39x
Home Theater Enthusiasts 20.27% 35.32x
Android Fans 18.94% 35.11x
High End TV Shoppers 20.99% 35.07x
IT Decision Makers 19.43% 34.98x
Product Manuals Researchers 22.82% 34.38x
Power Tools Shoppers 24.73% 33.96x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.94x
Banana Republic 0.01% 1.81x
Dressbarn 0.01% 1.67x
Mens Wearhouse 0.01% 1.36x
Chicos 0.01% 1.33x
Maurices 0.02% 1.30x
Old Navy 0.02% 1.17x
Carhartt 0.13% 1.15x
Victoria's Secret 0.01% 0.82x
Journeys 0.01% 0.76x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is sling.com.

Website Composition Index
sling.com 1.64% 31.82x
cordcuttersnews.com 13.63% 31.81x
rokuguide.com 3.97% 23.25x
multichannel.com 2.02% 22.70x
stihlusa.com 1.19% 22.37x
gmauthority.com 2.13% 22.10x
tractorhouse.com 1.66% 21.75x
androidpolice.com 4.66% 21.22x
milehighreport.com 1.16% 20.42x
defensenews.com 1.28% 20.25x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.45% 36.42x
Mobile Phone Networks 0.43% 23.30x
Amateur Radios 0.65% 22.81x
Auctions & Repossessions 0.20% 22.46x
Auto Tires & Parts Repair Researchers 0.45% 22.00x
Electronic Cabling 0.14% 20.97x
Machines & Industrial Supplies 0.58% 19.34x
Lighting & Power 0.39% 19.18x
Mobile Industry Information 0.74% 19.05x
Car Keys, Locks & Remotes 0.85% 18.91x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male