Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 3 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Cord Cutters.

Interest Composition Index
Cord Cutters 17.70% 16.80x
Camera Review Readers 17.31% 16.34x
Mobile Phone Comparison Shoppers 19.29% 16.08x
IT Decision Makers 17.58% 16.07x
Android Fans 18.34% 16.06x
Tech News Enthusiasts 15.77% 15.60x
High End TV Shoppers 18.70% 15.46x
Remdesivir Information Researchers 11.29% 15.35x
Streaming Device Shoppers 21.37% 15.33x
Home Theater Enthusiasts 17.38% 15.23x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.45x
Coach 0.01% 1.39x
Hollister 0.02% 1.27x
Gymboree 0.02% 1.24x
Gap 0.02% 1.18x
American Eagle Outfitters 0.02% 1.16x
Express 0.02% 1.15x
LOFT 0.02% 1.13x
Carhartt 0.23% 1.13x
Zumiez 0.02% 1.10x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is cordcuttersnews.com.

Website Composition Index
cordcuttersnews.com 5.68% 30.50x
rokuguide.com 3.03% 22.12x
techhive.com 8.51% 18.04x
thurrott.com 2.06% 17.64x
wraltechwire.com 1.15% 16.32x
dailygalaxy.com 1.76% 16.07x
withthefirstpick.com 1.59% 15.99x
betanews.com 2.04% 14.88x
aftvnews.com 1.43% 14.88x
ontvtonight.com 8.46% 14.73x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.12% 14.25x
Mobile Industry Information 0.31% 13.93x
Auctions & Repossessions 0.02% 11.78x
Robotics 0.02% 11.13x
Professional Audio Visual 0.02% 11.13x
Yard Structures 0.02% 9.54x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.89% 9.38x
Airsoft & Paintball Equipment 0.03% 9.02x
Amateur Radios 0.03% 8.84x
Vitamin Shoppers 0.02% 8.65x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male