Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 2.9 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Streaming Device Shoppers.

Interest Composition Index
Streaming Device Shoppers 36.24% 39.41x
Product Manuals Researchers 29.64% 36.25x
Power Tools Shoppers 28.03% 33.37x
Home Theater Enthusiasts 27.37% 32.09x
Home Exterior Design Enthusiasts 23.37% 31.88x
Spa and Pool Owners 26.18% 31.76x
New Homeowners 29.24% 31.62x
Sony Fans 29.30% 30.74x
Budget Mobile Phone Researchers 25.73% 30.61x
Light Bulb Shoppers 25.04% 30.03x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.26x
Gymboree 0.02% 1.24x
Columbia 0.01% 1.15x
Mens Wearhouse 0.43% 1.11x
REI 0.02% 1.08x
Free People 0.02% 1.05x
Buckle 0.09% 1.02x
White House Black Market 0.08% 1.02x
Dressbarn 0.03% 1.00x
Lane Bryant 0.04% 0.99x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is tvfool.com.

Website Composition Index
tvfool.com 5.54% 87.82x
tablotv.com 3.79% 76.18x
gomohu.com 1.60% 55.17x
crutchfield.com 2.92% 47.98x
fleetfarm.com 1.31% 43.07x
inspectapedia.com 1.20% 42.60x
discountramps.com 1.06% 40.96x
asseenontvwebstore.com 2.19% 40.69x
rokuguide.com 2.94% 40.43x
harborfreight.com 11.36% 39.42x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 3.00% 35.44x
Home Improvement Contractor 3.16% 28.40x
As Seen On TV Products 0.18% 27.86x
Rural Living 0.24% 25.68x
Handyman Tools 0.04% 17.76x
Flags & Trump 0.12% 17.10x
Discount Shopping 5.11% 16.82x
Electronic Cabling 1.66% 16.02x
Gadgets 0.68% 15.84x
Environmentally Friendly Cars 0.12% 15.76x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male