Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 6.1 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Streaming Device Shoppers.

Interest Composition Index
Streaming Device Shoppers 26.95% 14.99x
Product Manuals Researchers 23.46% 13.53x
Power Tools Shoppers 20.83% 13.12x
Spa and Pool Owners 19.48% 12.71x
Home Theater Enthusiasts 19.88% 12.64x
New Homeowners 23.26% 12.54x
Home Networking Researchers 22.05% 12.43x
Sony Fans 22.07% 12.35x
Moving Services Shoppers 22.33% 12.03x
High End TV Shoppers 19.66% 11.87x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.18x
Belk 0.02% 1.13x
REI 0.02% 1.10x
Dressbarn 0.04% 1.02x
Carhartt 0.20% 1.01x
Chicos 0.05% 0.99x
Gymboree 0.03% 0.99x
Journeys 0.03% 0.99x
LOFT 0.04% 0.96x
Eddie Bauer 0.01% 0.93x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is tvfool.com.

Website Composition Index
tvfool.com 3.34% 58.03x
tablotv.com 2.44% 53.85x
gomohu.com 1.05% 43.37x
asseenontvwebstore.com 1.70% 40.50x
crutchfield.com 2.89% 35.49x
fleetfarm.com 1.32% 33.12x
inspectapedia.com 1.19% 32.03x
cordcuttersnews.com 7.12% 31.82x
rokuguide.com 2.17% 31.32x
discountramps.com 1.06% 30.92x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 2.12% 16.49x
As Seen On TV Products 0.17% 15.05x
Home Improvement Contractor 3.03% 14.08x
Rural Living 0.21% 12.81x
Assorted Topics #11481 (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.28% 9.57x
Electronic Cabling 1.40% 9.29x
Discount Shopping 5.48% 9.26x
Amateur Radios 3.25% 9.18x
Flags & Trump 0.10% 9.03x
High-End Audio 5.68% 9.02x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male