Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 6.4 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Streaming Device Shoppers.

Interest Composition Index
Streaming Device Shoppers 26.54% 14.78x
Product Manuals Researchers 24.18% 13.21x
Power Tools Shoppers 22.74% 12.55x
Home Theater Enthusiasts 19.90% 12.36x
Spa and Pool Owners 20.18% 12.35x
New Homeowners 23.02% 12.33x
Home Exterior Design Enthusiasts 18.02% 12.00x
Sony Fans 22.93% 11.93x
Home Networking Researchers 23.56% 11.76x
Light Bulb Shoppers 20.39% 11.63x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.32x
Jos A. Bank Clothiers 0.17% 1.18x
Belk 0.02% 1.15x
Columbia 0.01% 1.12x
Mens Wearhouse 0.24% 1.07x
Kate Spade 0.02% 1.07x
Old Navy 0.06% 1.07x
Carhartt 0.23% 1.05x
Madewell 0.02% 1.04x
Chicos 0.05% 1.03x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is tvfool.com.

Website Composition Index
tvfool.com 3.07% 59.33x
tablotv.com 2.21% 55.74x
asseenontvwebstore.com 1.63% 42.71x
gomohu.com 1.00% 41.01x
crutchfield.com 2.16% 38.09x
fleetfarm.com 1.00% 35.74x
rokuguide.com 2.02% 33.44x
harborfreight.com 8.78% 33.31x
cordcuttersnews.com 8.06% 33.16x
roku.com 3.24% 32.65x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 1.85% 16.65x
As Seen On TV Products 0.14% 15.83x
Home Improvement Contractor 2.45% 14.63x
Rural Living 0.18% 12.80x
Discount Shopping 4.49% 9.83x
Environmentally Friendly Cars 0.08% 9.45x
Amateur Radios 3.08% 9.44x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.34% 9.38x
Electronic Cabling 1.26% 9.35x
Flags & Trump 0.09% 9.34x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male