Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 4.7 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Streaming Device Shoppers.

Interest Composition Index
Streaming Device Shoppers 36.58% 22.78x
Product Manuals Researchers 31.60% 20.38x
Power Tools Shoppers 31.64% 19.70x
Home Theater Enthusiasts 30.47% 18.93x
High End TV Shoppers 29.97% 18.48x
Home Exterior Design Enthusiasts 26.88% 18.34x
HDTV Researchers 37.43% 18.19x
New Homeowners 29.62% 18.02x
Android Fans 27.00% 17.90x
Camera Review Readers 28.87% 17.89x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is REI.

Location Composition Index
REI 0.02% 1.36x
Carhartt 0.39% 1.26x
Jos A. Bank Clothiers 0.05% 1.20x
Dressbarn 0.04% 1.20x
Belk 0.01% 1.05x
Chicos 0.05% 1.03x
Talbots 0.03% 1.03x
Buckle 0.05% 1.02x
Lane Bryant 0.04% 0.96x
White House Black Market 0.06% 0.96x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is tvfool.com.

Website Composition Index
tvfool.com 2.89% 50.31x
tablotv.com 1.90% 46.75x
asseenontvwebstore.com 1.44% 30.69x
harborfreight.com 2.80% 29.28x
roku.com 1.03% 28.73x
truevalue.com 1.00% 26.97x
rokuguide.com 2.75% 23.05x
cordcuttersnews.com 24.47% 20.61x
oreillyauto.com 3.05% 19.95x
satelliteguys.us 1.34% 19.79x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 1.50% 24.20x
As Seen On TV Products 0.07% 22.01x
Home Improvement Contractor 0.89% 20.61x
Rural Living 0.10% 18.56x
Environmentally Friendly Cars 0.06% 15.01x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 14.25x
Discount Shopping 1.83% 13.89x
Mobile Industry Information 1.51% 13.05x
Gadgets 0.31% 12.98x
Flags & Trump 0.07% 12.69x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male