Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 446 Thousand Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 446 thousand unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Streaming Device Shoppers.

Interest Composition Index
Streaming Device Shoppers 29.52% 16.49x
Cord Cutters 24.61% 15.70x
Product Manuals Researchers 25.35% 15.07x
Camera Review Readers 22.39% 14.77x
Power Tools Shoppers 26.88% 14.62x
Home Heating and Cooling Researchers 23.17% 14.35x
Home Theater Enthusiasts 22.92% 14.22x
High End TV Shoppers 23.68% 14.14x
Android Fans 22.34% 14.12x
Mobile Phone Comparison Shoppers 23.44% 14.06x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is LOFT.

Location Composition Index
LOFT 0.01% 1.46x
Talbots 0.01% 1.44x
Mens Wearhouse 0.02% 1.35x
Maurices 0.02% 1.33x
Aeropostale 0.01% 1.33x
Lane Bryant 0.01% 1.27x
Journeys 0.02% 1.22x
Dressbarn 0.01% 1.20x
Buckle 0.01% 1.17x
Gap 0.01% 1.17x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is tvfool.com.

Website Composition Index
tvfool.com 1.06% 45.33x
cordcuttersnews.com 21.63% 22.40x
sling.com 4.66% 21.48x
rokuguide.com 3.63% 18.06x
satelliteguys.us 1.11% 16.67x
cheaperthandirt.com 1.72% 16.57x
grabagun.com 1.05% 16.21x
recoilweb.com 1.17% 15.69x
cnx-software.com 1.11% 15.59x
techhive.com 12.80% 15.48x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.71% 17.45x
Electronic Cabling 0.29% 12.92x
Texas Off-Roading 0.03% 12.59x
Mobile Industry Information 1.33% 11.71x
Rural Living 0.02% 11.54x
Amateur Radios 1.17% 11.24x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.02% 10.77x
Lighting & Power 0.66% 10.51x
Professional Audio Visual 0.14% 10.43x
Home Improvement Contractor 0.03% 10.25x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male