Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 2.9 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Cord Cutters.

Interest Composition Index
Cord Cutters 22.37% 17.60x
Camera Review Readers 18.65% 16.82x
Streaming Device Shoppers 23.84% 16.65x
IT Decision Makers 18.83% 16.28x
Android Fans 19.31% 16.18x
Mobile Phone Comparison Shoppers 20.39% 16.09x
High End TV Shoppers 19.97% 15.83x
Home Theater Enthusiasts 19.14% 15.74x
Tech News Enthusiasts 16.81% 15.54x
HDTV Researchers 23.95% 15.53x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.18x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is cordcuttersnews.com.

Website Composition Index
cordcuttersnews.com 11.35% 30.04x
rokuguide.com 3.84% 23.07x
multichannel.com 1.31% 21.87x
gmauthority.com 1.39% 20.68x
tractorhouse.com 1.04% 20.14x
androidpolice.com 2.78% 19.92x
techhive.com 9.52% 18.10x
thurrott.com 1.83% 17.21x
sweetwater.com 1.26% 16.46x
androidpit.com 1.07% 16.39x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.18% 20.59x
Electronic Cabling 0.06% 14.82x
Mobile Industry Information 0.63% 14.27x
Amateur Radios 0.27% 13.13x
Mobile Phone Networks 0.20% 12.10x
Professional Audio Visual 0.04% 11.44x
Online Media Converters 0.11% 10.90x
Machines & Industrial Supplies 0.27% 10.85x
Car Keys, Locks & Remotes 0.39% 10.84x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.86% 10.56x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male