Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 3.5 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Streaming Device Shoppers.

Interest Composition Index
Streaming Device Shoppers 30.41% 20.99x
Cord Cutters 24.33% 19.47x
Product Manuals Researchers 26.81% 18.64x
Camera Review Readers 22.95% 18.04x
Home Theater Enthusiasts 23.69% 17.95x
Power Tools Shoppers 27.90% 17.88x
Home Heating and Cooling Researchers 23.22% 17.87x
High End TV Shoppers 23.70% 17.46x
Android Fans 22.44% 17.29x
HDTV Researchers 28.47% 17.18x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is LOFT.

Location Composition Index
LOFT 0.01% 1.38x
Carhartt 0.22% 1.32x
Victoria's Secret 0.02% 1.30x
Buckle 0.01% 1.24x
Maurices 0.02% 1.22x
Mens Wearhouse 0.02% 1.17x
Chicos 0.01% 1.02x
Old Navy 0.02% 1.02x
Journeys 0.01% 1.01x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is tvfool.com.

Website Composition Index
tvfool.com 1.62% 55.55x
tablotv.com 1.08% 52.46x
cordcuttersnews.com 25.24% 24.65x
grittv.com 1.03% 24.30x
sling.com 6.57% 23.48x
rokuguide.com 3.61% 23.18x
oreillyauto.com 1.04% 19.84x
pplmotorhomes.com 1.36% 18.57x
satelliteguys.us 1.33% 18.20x
agweb.com 1.29% 18.07x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.92% 22.18x
Rural Living 0.03% 19.41x
Home Improvement Contractor 0.06% 14.40x
Mobile Industry Information 1.31% 13.88x
Amateur Radios 1.67% 13.60x
Electronic Cabling 0.33% 13.39x
Gadgets 0.14% 13.12x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 2.07% 12.36x
Lighting & Power 0.85% 12.23x
Clean Energy 0.76% 12.21x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male