Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 4.2 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Streaming Device Shoppers.

Interest Composition Index
Streaming Device Shoppers 38.72% 24.34x
Product Manuals Researchers 32.32% 22.40x
Power Tools Shoppers 31.51% 21.69x
Home Theater Enthusiasts 31.27% 20.98x
Home Exterior Design Enthusiasts 26.68% 20.25x
High End TV Shoppers 31.12% 20.24x
HDTV Researchers 38.01% 20.08x
Camera Review Readers 28.32% 19.92x
New Homeowners 30.60% 19.86x
Spa and Pool Owners 27.54% 19.70x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is Carhartt.

Location Composition Index
Carhartt 0.23% 1.39x
Chicos 0.05% 1.21x
REI 0.01% 1.15x
Talbots 0.03% 1.14x
Belk 0.01% 1.13x
The North Face 0.02% 1.13x
Eddie Bauer 0.02% 1.04x
Dressbarn 0.03% 1.04x
Charlotte Russe 0.02% 1.02x
Madewell 0.01% 1.02x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is tvfool.com.

Website Composition Index
tvfool.com 3.52% 62.67x
tablotv.com 2.32% 56.83x
asseenontvwebstore.com 1.56% 37.77x
harborfreight.com 4.31% 35.58x
roku.com 1.49% 35.13x
truevalue.com 1.51% 33.22x
campingworld.com 1.10% 32.66x
spaceflightnow.com 1.02% 30.26x
rokuguide.com 2.65% 29.17x
techhive.com 10.20% 25.32x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 1.63% 24.32x
As Seen On TV Products 0.08% 21.25x
Home Improvement Contractor 1.19% 21.02x
Rural Living 0.12% 19.23x
Environmentally Friendly Cars 0.07% 15.07x
Discount Shopping 2.27% 14.39x
Flags & Trump 0.08% 13.99x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 13.90x
ISPs & Local Services 0.03% 13.77x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.80% 13.24x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male