Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 3.5 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Cord Cutters.

Interest Composition Index
Cord Cutters 19.81% 15.47x
Camera Review Readers 18.22% 14.67x
Streaming Device Shoppers 22.19% 14.22x
Android Fans 18.05% 14.17x
IT Decision Makers 18.45% 14.10x
Mobile Phone Comparison Shoppers 19.14% 14.05x
Home Theater Enthusiasts 18.19% 13.75x
Tech News Enthusiasts 16.35% 13.66x
High End TV Shoppers 18.84% 13.48x
Techies 16.30% 13.36x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.29x
LOFT 0.02% 1.28x
Victoria's Secret 0.03% 1.14x
American Eagle Outfitters 0.01% 1.06x
Carhartt 0.17% 1.04x
Banana Republic 0.01% 1.03x
Jos A. Bank Clothiers 0.01% 1.01x
Chicos 0.02% 1.01x
Maurices 0.03% 0.99x
Buckle 0.02% 0.97x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is cordcuttersnews.com.

Website Composition Index
cordcuttersnews.com 8.55% 28.38x
rokuguide.com 3.39% 21.41x
androidpolice.com 1.56% 18.09x
techhive.com 9.09% 16.89x
thurrott.com 2.37% 15.43x
trekmovie.com 1.02% 15.31x
wraltechwire.com 1.36% 14.83x
dailygalaxy.com 2.43% 14.81x
betanews.com 2.39% 14.58x
chromeunboxed.com 3.78% 14.51x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.17% 16.92x
Mobile Industry Information 0.53% 13.50x
Professional Audio Visual 0.03% 12.73x
Mobile Phone Networks 0.14% 12.44x
Marijuana 0.02% 11.72x
Amateur Radios 0.14% 11.12x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 10.61x
Pool Cleaning 0.06% 10.05x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.87% 9.88x
Machines & Industrial Supplies 0.18% 9.49x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male