Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 6.4 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Streaming Device Shoppers.

Interest Composition Index
Streaming Device Shoppers 26.66% 14.64x
Spa and Pool Owners 19.79% 12.42x
Home Theater Enthusiasts 19.80% 12.33x
New Homeowners 23.92% 12.22x
Sony Fans 22.51% 11.94x
Home Networking Researchers 22.94% 11.77x
Moving Services Shoppers 23.88% 11.75x
High End TV Shoppers 19.75% 11.72x
Light Bulb Shoppers 20.47% 11.62x
Budget Mobile Phone Researchers 21.71% 11.38x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is Columbia.

Location Composition Index
Columbia 0.01% 1.21x
Belk 0.02% 1.14x
LL Bean 0.00% 1.12x
Eddie Bauer 0.01% 1.11x
REI 0.02% 1.08x
Carhartt 0.22% 1.07x
Chicos 0.05% 1.06x
Gymboree 0.03% 1.03x
Lane Bryant 0.04% 1.01x
The North Face 0.02% 1.01x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is channelmaster.com.

Website Composition Index
channelmaster.com 0.22% 59.37x
homeantenna.org 0.06% 59.19x
tvfool.com 3.11% 59.03x
tablotv.com 2.29% 55.60x
tvantennasale.com 0.20% 50.19x
trianglecables.com 0.04% 47.73x
antennasdirect.com 0.61% 47.07x
gomohu.com 1.04% 46.31x
dtvusaforum.com 0.20% 44.62x
asseenontvwebstore.com 1.59% 44.26x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 2.13% 16.06x
As Seen On TV Products 0.17% 15.05x
Home Improvement Contractor 3.33% 13.77x
Rural Living 0.20% 13.04x
Assorted Topics #11481 (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.19% 9.64x
Electronic Cabling 1.49% 9.20x
Discount Shopping 6.04% 9.19x
Amateur Radios 3.07% 9.19x
High-End Audio 5.56% 9.05x
Environmentally Friendly Cars 0.08% 8.85x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999