Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 1.3 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Identity Theft Protection Researchers.

Interest Composition Index
Identity Theft Protection Researchers 12.57% 30.58x
Cord Cutters 20.79% 27.05x
TV Advertising Professionals 12.68% 26.85x
Financial Business Intelligence Researchers 12.97% 25.19x
Cholesterol Researchers 5.74% 24.88x
Entertainment Industry Decision Makers 12.90% 24.24x
Mens Fitness Publication Readers 9.24% 23.70x
Advertising Professionals 12.59% 23.28x
Eco-Conscious Consumers 8.12% 23.02x
Home Exterior Design Enthusiasts 10.01% 22.95x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is Gap.

Location Composition Index
Gap 0.03% 3.71x
Maurices 0.06% 1.72x
Lane Bryant 0.01% 1.58x
Talbots 0.02% 1.52x
H&M 0.02% 1.24x
The Childrens Place 0.01% 1.17x
Victoria's Secret 0.02% 1.11x
American Eagle Outfitters 0.02% 1.10x
Aeropostale 0.02% 1.10x
Lululemon 0.01% 1.04x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is erienewsnow.com.

Website Composition Index
erienewsnow.com 37.85% 104.10x
titantv.com 3.85% 88.45x
antennaweb.org 10.80% 67.41x
techhive.com 6.11% 29.57x
tvpassport.com 5.12% 26.22x
yourerie.com 3.16% 25.85x
inquisitr.com 1.47% 25.48x
exploreclarion.com 1.45% 23.93x
androidapps.com 1.35% 23.51x
uexpress.com 1.96% 23.47x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.14% 29.44x
Nature & Wildlife 2.41% 12.01x
Assorted Topics (Power Trains, Drones, Web Design) 0.07% 11.62x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.97% 11.60x
Mobile Industry Information 0.26% 11.49x
Assorted Topics (Events, Tickets, Fitness) 3.56% 10.59x
Video Content Sites 0.26% 10.46x
Pittsburgh News 19.02% 10.17x
Power Tools 0.52% 10.10x
Motorsports 0.20% 10.01x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male