Dstillery Audiences

DIGITAL ANTENNA USERS

Audience Size: 3.7 Million Devices

Explore the Digital Antenna Users Audience

Below you'll find more information about the Digital Antenna Users audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Digital Antenna Users audience.

Dstillery Crafted Audiences

INTERESTS

The Digital Antenna Users audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Digital Antenna Users audience is Streaming Device Shoppers.

Interest Composition Index
Streaming Device Shoppers 35.43% 21.74x
Product Manuals Researchers 29.60% 19.72x
Power Tools Shoppers 30.22% 18.95x
Cord Cutters 27.22% 18.91x
Home Theater Enthusiasts 27.48% 18.85x
Home Heating and Cooling Researchers 26.24% 18.83x
Camera Review Readers 26.89% 18.38x
High End TV Shoppers 28.38% 18.36x
HDTV Researchers 34.01% 17.94x
Android Fans 26.84% 17.76x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Interest attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Digital Antenna Users audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Digital Antenna Users audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.27x
J. Crew 0.01% 1.27x
Jos A. Bank Clothiers 0.01% 1.25x
Forever 21 0.01% 1.24x
Chicos 0.02% 1.18x
Dressbarn 0.01% 1.18x
Aeropostale 0.01% 1.15x
Gymboree 0.01% 1.13x
Buckle 0.01% 1.13x
Lane Bryant 0.01% 1.11x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Location attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Web Insights

WEBSITES

The Digital Antenna Users audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Digital Antenna Users audience is tvfool.com.

Website Composition Index
tvfool.com 2.43% 57.34x
tablotv.com 1.61% 53.67x
asseenontvwebstore.com 1.16% 33.07x
grittv.com 1.04% 24.70x
rokuguide.com 3.27% 24.03x
cordcuttersnews.com 28.70% 22.37x
audioholics.com 1.13% 22.22x
rvupgradestore.com 1.14% 21.69x
hvac-talk.com 1.02% 21.15x
hd-report.com 1.29% 20.61x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Web attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Digital Antenna Users audience is Telescopes.

Content Affinity Composition Index
Telescopes 1.15% 24.87x
Environmentally Friendly Cars 0.04% 19.95x
Rural Living 0.04% 19.36x
Home Improvement Contractor 0.12% 14.41x
Mobile Industry Information 1.37% 13.99x
Gadgets 0.20% 13.69x
Electronic Accessories 6.26% 13.16x
Amateur Radios 2.34% 13.10x
Electronic Cabling 0.52% 13.10x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 1.82% 12.84x
Composition Percentage: The overlap percentage between the Digital Antenna Users audience and the Content Affinity attribute.
Index: A comparison of the Digital Antenna Users audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Digital Antenna Users audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male