Dstillery Audiences

DINER AND ICE CREAM LOVERS

Audience Size: 4.7 Million Devices

Explore the Diner and Ice Cream Lovers Audience

Below you'll find more information about the Diner and Ice Cream Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Diner and Ice Cream Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Diner and Ice Cream Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diner and Ice Cream Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 43.74% 25.59x
Bargain Shopping Researchers 42.49% 25.11x
Ice Cream Shoppers 37.33% 23.73x
Nashville Activity Researchers 41.09% 23.55x
Weight Loss Researchers 42.82% 23.44x
Foot Pain Sufferers 35.30% 23.16x
Supermarket Shoppers 42.02% 22.70x
Misc-Deal Seekers or Coupon Shoppers 40.07% 22.66x
Coffee Lovers 40.45% 22.48x
Budget Grocery Shoppers 39.14% 22.28x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Interest attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diner and Ice Cream Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diner and Ice Cream Lovers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.23x
Carhartt 0.29% 1.18x
Buckle 0.04% 1.16x
Old Navy 0.07% 1.13x
Gymboree 0.04% 1.11x
J. Crew 0.04% 1.10x
Zumiez 0.06% 1.10x
Hollister 0.04% 1.07x
Eddie Bauer 0.02% 1.07x
Chicos 0.04% 1.07x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Location attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diner and Ice Cream Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diner and Ice Cream Lovers audience is baskinrobbins.com.

Website Composition Index
baskinrobbins.com 1.84% 32.93x
coldstonecreamery.com 2.28% 29.12x
rue21.com 2.18% 27.98x
toysrus.com 2.00% 27.93x
xojane.com 1.43% 26.82x
smoothieking.com 1.34% 26.16x
petful.com 1.32% 25.98x
acne.org 1.03% 25.94x
vitaminshoppe.com 1.46% 25.72x
fitpregnancy.com 1.80% 25.19x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Web attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diner and Ice Cream Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.17% 16.26x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.16% 15.81x
Food Cluster 2.15% 15.66x
Southern California Cluster 0.59% 14.80x
As Seen On TV Products 0.04% 14.12x
Reproductive Health 1.61% 13.59x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.67% 13.38x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 13.06x
Toys Shopping 2.85% 12.90x
Dermatology 1.98% 12.74x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Content Affinity attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diner and Ice Cream Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female