Dstillery Audiences

DINER AND ICE CREAM LOVERS

Audience Size: 3.6 Million Devices

Explore the Diner and Ice Cream Lovers Audience

Below you'll find more information about the Diner and Ice Cream Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Diner and Ice Cream Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Diner and Ice Cream Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diner and Ice Cream Lovers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 32.61% 27.36x
Orlando Activities Researchers 32.12% 27.26x
Weight Loss Researchers 32.71% 25.52x
Nashville Activity Researchers 28.78% 24.65x
Budget Grocery Shoppers 31.82% 24.36x
Misc-Deal Seekers or Coupon Shoppers 29.74% 23.84x
Gift Card Researchers 31.57% 23.75x
Price Conscious Grocery Shoppers 31.65% 23.69x
Foot Pain Sufferers 28.79% 23.64x
Supermarket Shoppers 32.07% 23.61x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Interest attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diner and Ice Cream Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diner and Ice Cream Lovers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.58x
Maurices 0.02% 1.50x
Lane Bryant 0.01% 1.42x
Express 0.01% 1.41x
Dressbarn 0.01% 1.37x
Old Navy 0.02% 1.27x
Victoria's Secret 0.01% 1.22x
Carhartt 0.19% 1.19x
Mens Wearhouse 0.01% 1.17x
Journeys 0.01% 1.05x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Location attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diner and Ice Cream Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diner and Ice Cream Lovers audience is baskinrobbins.com.

Website Composition Index
baskinrobbins.com 1.06% 38.72x
coldstonecreamery.com 1.51% 37.70x
culvers.com 8.20% 27.84x
pandaexpress.com 1.24% 26.58x
sallybeauty.com 4.06% 26.16x
journeys.com 1.74% 25.89x
dunkindonuts.com 2.18% 25.89x
tillys.com 1.00% 25.39x
tropicalsmoothiecafe.com 1.13% 25.17x
rossstores.com 1.13% 24.33x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Web attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diner and Ice Cream Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 25.70x
Southern California Cluster 0.18% 17.90x
Food Cluster 1.07% 17.87x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 16.79x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.46% 16.02x
Toys Shopping 1.72% 15.43x
Dermatology 0.96% 14.24x
Reproductive Health 0.79% 13.98x
Party Suppliers 3.37% 13.87x
Hair & Beauty 1.04% 13.43x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Content Affinity attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diner and Ice Cream Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female