Dstillery Audiences

DINER AND ICE CREAM LOVERS

Audience Size: 1.7 Million Devices

Explore the Diner and Ice Cream Lovers Audience

Below you'll find more information about the Diner and Ice Cream Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Diner and Ice Cream Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Diner and Ice Cream Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diner and Ice Cream Lovers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 28.93% 28.87x
Orlando Activities Researchers 25.40% 28.69x
Weight Loss Researchers 28.98% 27.49x
Budget Grocery Shoppers 31.32% 26.47x
Nashville Activity Researchers 23.28% 25.98x
Price Conscious Grocery Shoppers 29.77% 25.89x
Coupon Researchers 28.87% 25.44x
Misc-Deal Seekers or Coupon Shoppers 25.79% 25.17x
Pharmacy Shoppers 27.09% 25.14x
Online Home Decor Shoppers 23.69% 24.87x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Interest attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diner and Ice Cream Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diner and Ice Cream Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.12x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Location attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diner and Ice Cream Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diner and Ice Cream Lovers audience is culvers.com.

Website Composition Index
culvers.com 2.40% 33.42x
bk.com 3.56% 28.70x
crackerbarrel.com 2.69% 23.90x
geniuskitchen.com 3.47% 23.43x
starbucks.com 1.30% 23.40x
wegmans.com 1.16% 21.57x
familydollar.com 1.43% 21.54x
dollartree.com 3.77% 21.50x
riteaid.com 1.18% 21.47x
nyandcompany.com 1.40% 21.22x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Web attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diner and Ice Cream Lovers audience is Illinois.

Content Affinity Composition Index
Illinois 0.47% 18.85x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 18.60x
Party Suppliers 0.74% 17.92x
Tattoos & Costumes 0.06% 17.36x
Food Cluster 0.17% 17.36x
Chat Rooms 0.04% 16.65x
Minnesota Community Business Cluster 1.81% 16.64x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.13% 16.59x
Cub & Girl Scouts 0.14% 16.50x
Homeschooling 0.07% 16.47x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Content Affinity attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diner and Ice Cream Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female