Dstillery Audiences

DINER AND ICE CREAM LOVERS

Audience Size: 2.9 Million Devices

Explore the Diner and Ice Cream Lovers Audience

Below you'll find more information about the Diner and Ice Cream Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Diner and Ice Cream Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Diner and Ice Cream Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diner and Ice Cream Lovers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 34.49% 21.98x
Orlando Activities Researchers 32.76% 21.76x
Weight Loss Researchers 32.50% 21.02x
Nashville Activity Researchers 29.27% 20.04x
Budget Grocery Shoppers 33.93% 19.86x
Price Conscious Grocery Shoppers 32.83% 19.74x
Coupon Researchers 31.30% 19.58x
Misc-Deal Seekers or Coupon Shoppers 30.78% 19.46x
Gift Card Researchers 31.13% 19.33x
Supermarket Shoppers 32.66% 19.30x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Interest attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diner and Ice Cream Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diner and Ice Cream Lovers audience is Buckle.

Location Composition Index
Buckle 0.02% 1.70x
Dressbarn 0.01% 1.53x
White House Black Market 0.01% 1.49x
Maurices 0.02% 1.47x
Victoria's Secret 0.02% 1.32x
Mens Wearhouse 0.02% 1.29x
Journeys 0.02% 1.29x
Old Navy 0.02% 1.28x
Carhartt 0.19% 1.23x
The Childrens Place 0.01% 0.93x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Location attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diner and Ice Cream Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diner and Ice Cream Lovers audience is coldstonecreamery.com.

Website Composition Index
coldstonecreamery.com 1.17% 34.55x
culvers.com 6.58% 26.53x
dunkindonuts.com 1.77% 24.68x
sallybeauty.com 2.78% 24.03x
journeys.com 1.13% 23.62x
hy-vee.com 2.57% 23.52x
benjerry.com 2.13% 23.02x
meltingpot.com 1.44% 22.97x
kraftrecipes.com 3.06% 22.27x
burlington.com 1.66% 22.20x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Web attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diner and Ice Cream Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 21.82x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 17.23x
Food Cluster 0.71% 14.69x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.40% 14.29x
Toys Shopping 1.48% 13.89x
Southern California Cluster 0.10% 13.68x
Cub & Girl Scouts 0.40% 12.55x
Costumes 0.13% 12.45x
Party Suppliers 2.50% 12.31x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.27% 12.04x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Content Affinity attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diner and Ice Cream Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female