Dstillery Audiences

DINER AND ICE CREAM LOVERS

Audience Size: 3.7 Million Devices

Explore the Diner and Ice Cream Lovers Audience

Below you'll find more information about the Diner and Ice Cream Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Diner and Ice Cream Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Diner and Ice Cream Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diner and Ice Cream Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 35.63% 28.72x
Bargain Shopping Researchers 36.38% 28.40x
Weight Loss Researchers 34.98% 26.31x
Nashville Activity Researchers 32.01% 26.01x
Misc-Deal Seekers or Coupon Shoppers 32.51% 25.25x
Foot Pain Sufferers 30.20% 24.75x
Coupon Researchers 33.26% 24.69x
Gift Card Researchers 34.31% 24.68x
Coffee Lovers 33.35% 24.67x
Budget Grocery Shoppers 34.67% 24.57x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Interest attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diner and Ice Cream Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diner and Ice Cream Lovers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.70x
Chicos 0.01% 1.44x
Carhartt 0.15% 1.22x
Old Navy 0.01% 1.14x
Journeys 0.01% 1.13x
Victoria's Secret 0.01% 0.89x
Mens Wearhouse 0.01% 0.81x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Location attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diner and Ice Cream Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diner and Ice Cream Lovers audience is baskinrobbins.com.

Website Composition Index
baskinrobbins.com 1.51% 37.03x
coldstonecreamery.com 2.02% 34.65x
rue21.com 1.59% 28.97x
cinnabon.com 1.22% 28.46x
smoothieking.com 1.10% 27.48x
pandaexpress.com 1.92% 26.23x
fitpregnancy.com 1.39% 26.06x
petful.com 1.01% 25.94x
sallybeauty.com 5.99% 25.35x
journeys.com 2.64% 25.21x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Web attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diner and Ice Cream Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.11% 21.64x
Southern California Cluster 0.37% 20.02x
Food Cluster 1.66% 18.49x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.11% 17.83x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.62% 16.95x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.06% 16.63x
Toys Shopping 2.08% 15.38x
Reproductive Health 1.21% 14.85x
Hair & Beauty 1.55% 14.69x
Dermatology 1.38% 14.31x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Content Affinity attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diner and Ice Cream Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female