Dstillery Audiences

DINER AND ICE CREAM LOVERS

Audience Size: 2.8 Million Devices

Explore the Diner and Ice Cream Lovers Audience

Below you'll find more information about the Diner and Ice Cream Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Diner and Ice Cream Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Diner and Ice Cream Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diner and Ice Cream Lovers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 33.37% 28.61x
Orlando Activities Researchers 30.80% 28.18x
Weight Loss Researchers 32.20% 27.22x
Budget Grocery Shoppers 33.89% 26.51x
Nashville Activity Researchers 28.26% 25.90x
Price Conscious Grocery Shoppers 33.59% 25.46x
Coupon Researchers 32.44% 25.29x
Big Box Shoppers 34.01% 25.11x
Misc-Deal Seekers or Coupon Shoppers 29.83% 24.95x
Supermarket Shoppers 33.38% 24.59x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Interest attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diner and Ice Cream Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diner and Ice Cream Lovers audience is Buckle.

Location Composition Index
Buckle 0.02% 1.50x
Maurices 0.02% 1.30x
Mens Wearhouse 0.01% 1.10x
Journeys 0.02% 1.10x
Carhartt 0.16% 1.09x
Chicos 0.01% 0.96x
Express 0.01% 0.95x
Victoria's Secret 0.01% 0.93x
The Childrens Place 0.01% 0.91x
Old Navy 0.02% 0.89x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Location attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diner and Ice Cream Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diner and Ice Cream Lovers audience is culvers.com.

Website Composition Index
culvers.com 4.52% 43.14x
dunkindonuts.com 1.08% 39.30x
hy-vee.com 1.81% 38.60x
benjerry.com 1.29% 36.48x
bk.com 6.59% 35.94x
sallybeauty.com 1.22% 35.38x
kraftrecipes.com 1.22% 34.37x
portillos.com 1.39% 33.48x
edinarealty.com 1.20% 33.31x
valuecityfurniture.com 1.08% 31.51x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Web attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diner and Ice Cream Lovers audience is Cub & Girl Scouts.

Content Affinity Composition Index
Cub & Girl Scouts 0.27% 15.93x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.19% 15.84x
Food Cluster 0.33% 15.84x
Southern California Cluster 0.05% 15.33x
Toys Shopping 0.92% 14.72x
Illinois 0.81% 14.23x
Party Suppliers 1.29% 14.13x
Networking Marketing 0.28% 13.84x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.50% 13.69x
Memes & Comedy 0.06% 13.37x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Content Affinity attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diner and Ice Cream Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female