Dstillery Audiences

DINER AND ICE CREAM LOVERS

Audience Size: 3.7 Million Devices

Explore the Diner and Ice Cream Lovers Audience

Below you'll find more information about the Diner and Ice Cream Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Diner and Ice Cream Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Diner and Ice Cream Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diner and Ice Cream Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 36.90% 35.10x
Bargain Shopping Researchers 33.30% 32.36x
Ice Cream Shoppers 36.41% 31.42x
Nashville Activity Researchers 34.33% 31.40x
Coffee Lovers 41.18% 30.60x
Weight Loss Researchers 37.31% 30.27x
Trendy Shoe Shoppers 34.23% 30.13x
Supermarket Shoppers 42.67% 29.97x
Budget Grocery Shoppers 31.08% 29.66x
Junk Food Lovers 35.26% 29.42x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Interest attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diner and Ice Cream Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diner and Ice Cream Lovers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.69% 1.41x
Buckle 0.32% 1.41x
Jos A. Bank Clothiers 0.41% 1.40x
White House Black Market 0.39% 1.31x
REI 0.02% 1.14x
Johnston and Murphy 0.39% 1.12x
Lane Bryant 0.06% 1.11x
Eddie Bauer 0.03% 1.09x
Dressbarn 0.07% 1.07x
Bonobos 0.08% 1.04x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Location attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diner and Ice Cream Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diner and Ice Cream Lovers audience is secretmenus.com.

Website Composition Index
secretmenus.com 1.09% 37.95x
charlotterusse.com 1.80% 37.59x
plannedparenthood.org 1.05% 33.45x
spencersonline.com 2.27% 32.38x
spirithalloween.com 3.44% 31.99x
gnc.com 1.09% 31.36x
olivegarden.com 1.37% 31.12x
yankeecandle.com 1.61% 30.72x
seaworldparks.com 1.09% 30.72x
familydoctor.org 2.54% 30.58x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Web attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diner and Ice Cream Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.56% 22.44x
As Seen On TV Products 0.13% 18.19x
Food Cluster 5.00% 17.51x
Costumes 0.85% 16.78x
Toys Shopping 5.77% 16.65x
Reproductive Health 4.86% 16.53x
Washington D.C. Hotels 0.02% 15.94x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.42% 15.94x
Higher-End Fashion Brands 1.59% 15.73x
Southern California Cluster 1.41% 15.72x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Content Affinity attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diner and Ice Cream Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female