Explore the Diner and Ice Cream Lovers Audience
Below you'll find more information about the Diner and Ice Cream Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Diner and Ice Cream Lovers audience.
INTERESTS
The Diner and Ice Cream Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diner and Ice Cream Lovers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 22.58% | 25.45x |
| Orlando Activities Researchers | 19.49% | 25.29x |
| Weight Loss Researchers | 23.19% | 24.72x |
| Coupon Researchers | 24.38% | 23.63x |
| Price Conscious Grocery Shoppers | 24.31% | 23.07x |
| Gourmet Food & Wine Researchers | 20.96% | 22.75x |
| Budget Grocery Shoppers | 25.60% | 22.64x |
| Misc-Deal Seekers or Coupon Shoppers | 20.22% | 22.37x |
| Cooking Show Fans | 22.17% | 22.25x |
| Pharmacy Shoppers | 22.57% | 22.17x |
Composition Percentage:
The overlap percentage between the Diner and Ice Cream Lovers audience and the Interest attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
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APPAREL RETAILERS
The Diner and Ice Cream Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diner and Ice Cream Lovers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 1.40x |
| Lululemon | 0.01% | 1.37x |
| Express | 0.03% | 1.32x |
| LOFT | 0.03% | 1.28x |
| Maurices | 0.05% | 1.27x |
| Coach | 0.01% | 1.26x |
| Dressbarn | 0.02% | 1.26x |
| Zumiez | 0.02% | 1.25x |
| Victoria's Secret | 0.04% | 1.22x |
| Gap | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Diner and Ice Cream Lovers audience and the Location attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
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WEBSITES
The Diner and Ice Cream Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diner and Ice Cream Lovers audience is dollartree.com.
| Website | Composition | Index |
| dollartree.com | 1.18% | 23.02x |
| petmd.com | 1.66% | 22.67x |
| barnesandnoble.com | 3.75% | 22.06x |
| healthnfitness.net | 1.84% | 20.19x |
| cvs.com | 5.31% | 19.81x |
| bestblackfriday.com | 2.70% | 18.83x |
| intelius.com | 1.84% | 18.52x |
| newsarama.com | 1.01% | 18.50x |
| officedepot.com | 2.27% | 18.35x |
| frequent-ads.com | 3.13% | 18.25x |
Composition Percentage:
The overlap percentage between the Diner and Ice Cream Lovers audience and the Web attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diner and Ice Cream Lovers audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.08% | 19.67x |
| Cub & Girl Scouts | 0.05% | 18.94x |
| Party Suppliers | 0.13% | 16.86x |
| Addiction & Recovery Reference | 0.03% | 16.86x |
| Disease Cluster | 0.07% | 16.47x |
| Minnesota Community Business Cluster | 0.98% | 14.44x |
| Fashion & Retail | 0.26% | 14.15x |
| Custom Gifts | 0.07% | 14.10x |
| Robotics | 0.03% | 13.68x |
| Toys Shopping | 0.28% | 13.17x |
Composition Percentage:
The overlap percentage between the Diner and Ice Cream Lovers audience and the Content Affinity attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
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DEMOGRAPHICS
The Diner and Ice Cream Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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