Dstillery Audiences

DINER AND ICE CREAM LOVERS

Audience Size: 3 Million Devices

Explore the Diner and Ice Cream Lovers Audience

Below you'll find more information about the Diner and Ice Cream Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Diner and Ice Cream Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Diner and Ice Cream Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diner and Ice Cream Lovers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 35.46% 50.88x
Bargain Shopping Researchers 31.57% 45.78x
Coffee Lovers 38.30% 45.64x
Ice Cream Shoppers 36.41% 45.13x
Nashville Activity Researchers 32.51% 44.95x
Supermarket Shoppers 39.61% 43.61x
Trendy Shoe Shoppers 33.08% 43.24x
Weight Loss Researchers 34.34% 43.10x
Junk Food Lovers 32.43% 43.06x
Budget Grocery Shoppers 28.75% 42.60x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Interest attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diner and Ice Cream Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diner and Ice Cream Lovers audience is Columbia.

Location Composition Index
Columbia 0.02% 1.39x
Jos A. Bank Clothiers 0.36% 1.38x
Mens Wearhouse 0.58% 1.35x
Charlotte Russe 0.03% 1.27x
Lane Bryant 0.06% 1.22x
Eddie Bauer 0.02% 1.20x
Johnston and Murphy 0.12% 1.19x
Banana Republic 0.06% 1.18x
Buckle 0.16% 1.17x
Supreme 0.01% 1.14x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Location attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diner and Ice Cream Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diner and Ice Cream Lovers audience is secretmenus.com.

Website Composition Index
secretmenus.com 1.66% 56.62x
charlotterusse.com 2.89% 55.90x
elfcosmetics.com 1.23% 53.41x
plannedparenthood.org 1.74% 49.74x
animalhumanesociety.org 1.11% 46.32x
gnc.com 1.68% 46.27x
mommypoppins.com 1.31% 46.23x
olivegarden.com 1.86% 45.51x
spirithalloween.com 4.99% 45.10x
spencersonline.com 3.20% 44.76x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Web attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diner and Ice Cream Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.74% 26.58x
As Seen On TV Products 0.13% 20.70x
Food Cluster 5.66% 20.47x
Costumes 1.05% 19.82x
Toys Shopping 6.75% 19.67x
Higher-End Fashion Brands 2.24% 19.41x
Reproductive Health 5.61% 18.38x
Southern California Cluster 1.65% 17.71x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.16% 17.52x
Washington D.C. Hotels 0.02% 17.40x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Content Affinity attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diner and Ice Cream Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female