Dstillery Audiences

DINER AND ICE CREAM LOVERS

Audience Size: 6.6 Million Devices

Explore the Diner and Ice Cream Lovers Audience

Below you'll find more information about the Diner and Ice Cream Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Diner and Ice Cream Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Diner and Ice Cream Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diner and Ice Cream Lovers audience is Coffee Lovers.

Interest Composition Index
Coffee Lovers 31.08% 15.75x
Ice Cream Shoppers 28.68% 15.33x
Supermarket Shoppers 31.59% 14.92x
Bargain Shopping Researchers 21.09% 14.81x
Cookie Eaters 29.23% 14.65x
Junk Food Lovers 25.15% 14.55x
Joint Pain Health Care Professionals 25.87% 14.44x
Sweet Tooths 30.15% 14.39x
Sleep Researchers 27.73% 14.35x
Budget Grocery Shoppers 23.86% 14.28x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Interest attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diner and Ice Cream Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diner and Ice Cream Lovers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.24x
Dressbarn 0.05% 1.13x
Old Navy 0.07% 1.11x
The North Face 0.02% 1.10x
Eddie Bauer 0.01% 1.10x
Lane Bryant 0.04% 1.08x
American Eagle Outfitters 0.05% 1.06x
Charlotte Russe 0.02% 1.05x
Abercrombie & Fitch 0.02% 1.05x
Chicos 0.05% 1.03x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Location attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diner and Ice Cream Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diner and Ice Cream Lovers audience is smashburger.com.

Website Composition Index
smashburger.com 0.26% 43.45x
countdowntoredcups.com 0.05% 41.51x
wetseal.com 0.67% 40.17x
caferio.com 0.06% 39.48x
health-and-parenting.com 0.04% 39.27x
early-pregnancy-tests.com 0.18% 38.66x
shoppinglouisjolietmall.com 0.03% 38.56x
orangejulius.com 0.06% 38.48x
shoppartridgecreek.com 0.07% 38.46x
fivebelow.com 0.33% 38.34x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Web attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diner and Ice Cream Lovers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.71% 13.97x
Food Cluster 4.41% 11.03x
Higher-End Fashion Brands 2.40% 10.62x
As Seen On TV Products 0.12% 10.36x
Toys Shopping 6.20% 10.33x
Reproductive Health 5.39% 9.69x
Southern California Cluster 1.66% 9.55x
Chain Restaurants 26.76% 9.52x
Costumes 0.98% 9.49x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.89% 9.47x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Content Affinity attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diner and Ice Cream Lovers audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999