Dstillery Audiences

DINER AND ICE CREAM LOVERS

Audience Size: 2.9 Million Devices

Explore the Diner and Ice Cream Lovers Audience

Below you'll find more information about the Diner and Ice Cream Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Diner and Ice Cream Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Diner and Ice Cream Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Diner and Ice Cream Lovers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 22.58% 25.45x
Orlando Activities Researchers 19.49% 25.29x
Weight Loss Researchers 23.19% 24.72x
Coupon Researchers 24.38% 23.63x
Price Conscious Grocery Shoppers 24.31% 23.07x
Gourmet Food & Wine Researchers 20.96% 22.75x
Budget Grocery Shoppers 25.60% 22.64x
Misc-Deal Seekers or Coupon Shoppers 20.22% 22.37x
Cooking Show Fans 22.17% 22.25x
Pharmacy Shoppers 22.57% 22.17x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Interest attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Diner and Ice Cream Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Diner and Ice Cream Lovers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.40x
Lululemon 0.01% 1.37x
Express 0.03% 1.32x
LOFT 0.03% 1.28x
Maurices 0.05% 1.27x
Coach 0.01% 1.26x
Dressbarn 0.02% 1.26x
Zumiez 0.02% 1.25x
Victoria's Secret 0.04% 1.22x
Gap 0.02% 1.22x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Location attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Diner and Ice Cream Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Diner and Ice Cream Lovers audience is dollartree.com.

Website Composition Index
dollartree.com 1.18% 23.02x
petmd.com 1.66% 22.67x
barnesandnoble.com 3.75% 22.06x
healthnfitness.net 1.84% 20.19x
cvs.com 5.31% 19.81x
bestblackfriday.com 2.70% 18.83x
intelius.com 1.84% 18.52x
newsarama.com 1.01% 18.50x
officedepot.com 2.27% 18.35x
frequent-ads.com 3.13% 18.25x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Web attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Diner and Ice Cream Lovers audience is Illinois.

Content Affinity Composition Index
Illinois 0.08% 19.67x
Cub & Girl Scouts 0.05% 18.94x
Party Suppliers 0.13% 16.86x
Addiction & Recovery Reference 0.03% 16.86x
Disease Cluster 0.07% 16.47x
Minnesota Community Business Cluster 0.98% 14.44x
Fashion & Retail 0.26% 14.15x
Custom Gifts 0.07% 14.10x
Robotics 0.03% 13.68x
Toys Shopping 0.28% 13.17x
Composition Percentage: The overlap percentage between the Diner and Ice Cream Lovers audience and the Content Affinity attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Diner and Ice Cream Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female