Explore the Diner and Ice Cream Lovers Audience
Below you'll find more information about the Diner and Ice Cream Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Diner and Ice Cream Lovers audience.
INTERESTS
The Diner and Ice Cream Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Diner and Ice Cream Lovers audience is Coffee Lovers.
| Interest | Composition | Index |
| Coffee Lovers | 31.08% | 15.75x |
| Ice Cream Shoppers | 28.68% | 15.33x |
| Supermarket Shoppers | 31.59% | 14.92x |
| Bargain Shopping Researchers | 21.09% | 14.81x |
| Cookie Eaters | 29.23% | 14.65x |
| Junk Food Lovers | 25.15% | 14.55x |
| Joint Pain Health Care Professionals | 25.87% | 14.44x |
| Sweet Tooths | 30.15% | 14.39x |
| Sleep Researchers | 27.73% | 14.35x |
| Budget Grocery Shoppers | 23.86% | 14.28x |
Composition Percentage:
The overlap percentage between the Diner and Ice Cream Lovers audience and the Interest attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
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APPAREL RETAILERS
The Diner and Ice Cream Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Diner and Ice Cream Lovers audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.24x |
| Dressbarn | 0.05% | 1.13x |
| Old Navy | 0.07% | 1.11x |
| The North Face | 0.02% | 1.10x |
| Eddie Bauer | 0.01% | 1.10x |
| Lane Bryant | 0.04% | 1.08x |
| American Eagle Outfitters | 0.05% | 1.06x |
| Charlotte Russe | 0.02% | 1.05x |
| Abercrombie & Fitch | 0.02% | 1.05x |
| Chicos | 0.05% | 1.03x |
Composition Percentage:
The overlap percentage between the Diner and Ice Cream Lovers audience and the Location attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
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WEBSITES
The Diner and Ice Cream Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Diner and Ice Cream Lovers audience is smashburger.com.
| Website | Composition | Index |
| smashburger.com | 0.26% | 43.45x |
| countdowntoredcups.com | 0.05% | 41.51x |
| wetseal.com | 0.67% | 40.17x |
| caferio.com | 0.06% | 39.48x |
| health-and-parenting.com | 0.04% | 39.27x |
| early-pregnancy-tests.com | 0.18% | 38.66x |
| shoppinglouisjolietmall.com | 0.03% | 38.56x |
| orangejulius.com | 0.06% | 38.48x |
| shoppartridgecreek.com | 0.07% | 38.46x |
| fivebelow.com | 0.33% | 38.34x |
Composition Percentage:
The overlap percentage between the Diner and Ice Cream Lovers audience and the Web attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Diner and Ice Cream Lovers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.71% | 13.97x |
| Food Cluster | 4.41% | 11.03x |
| Higher-End Fashion Brands | 2.40% | 10.62x |
| As Seen On TV Products | 0.12% | 10.36x |
| Toys Shopping | 6.20% | 10.33x |
| Reproductive Health | 5.39% | 9.69x |
| Southern California Cluster | 1.66% | 9.55x |
| Chain Restaurants | 26.76% | 9.52x |
| Costumes | 0.98% | 9.49x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.89% | 9.47x |
Composition Percentage:
The overlap percentage between the Diner and Ice Cream Lovers audience and the Content Affinity attribute.
Index: A comparison of the Diner and Ice Cream Lovers audience to the internet population.
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DEMOGRAPHICS
The Diner and Ice Cream Lovers audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999
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