Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 66.76% 43.76x
Department Store Shoppers 65.87% 43.43x
Budget Grocery Shoppers 61.02% 42.10x
Home Decor Shoppers 59.16% 40.96x
Home Goods Supercenter Shoppers 61.38% 40.27x
Home Rug Shoppers 61.38% 40.27x
Bargain Shopping Researchers 52.59% 39.19x
Online Home Decor Shoppers 51.54% 38.29x
Apartment Furniture Shoppers 51.29% 37.21x
Hardware Shoppers 48.23% 36.51x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.38x
Hollister 0.01% 1.31x
Chicos 0.02% 1.30x
Buckle 0.01% 1.18x
Carhartt 0.17% 1.17x
Old Navy 0.02% 1.15x
Zumiez 0.02% 1.08x
Express 0.02% 1.07x
Forever 21 0.01% 1.05x
Journeys 0.02% 1.04x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 1.59% 47.27x
weekly-ads.us 1.50% 42.29x
quizzstar.com 1.45% 35.48x
walmart.com 29.39% 35.45x
veruta.com 4.55% 34.38x
kirklands.com 3.38% 33.98x
burlington.com 4.68% 31.97x
2017savings.com 1.45% 31.34x
rossstores.com 2.45% 31.21x
rue21.com 1.76% 31.01x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 1.17% 28.71x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.17% 24.85x
Home Decoration - Crafts & Kids 1.51% 23.26x
Holiday Gifts 0.66% 22.29x
Toys Shopping 2.93% 20.93x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.14% 20.48x
Cheerleading 0.93% 20.46x
Party Suppliers 7.23% 20.40x
Promo Codes 7.70% 20.35x
Vitamin Shoppers 3.36% 20.18x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female