Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 68.28% 151.62x
Big Box Shoppers 72.04% 144.50x
Bargain Shopping Researchers 51.61% 144.23x
Department Store Shoppers 63.98% 142.71x
Sale Seekers 45.70% 142.07x
Apartment Furniture Shoppers 52.15% 139.46x
Online Home Decor Shoppers 50.54% 138.12x
Hardware Shoppers 46.77% 136.86x
Orlando Activities Researchers 44.09% 132.90x
Home Decor Shoppers 65.05% 128.92x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.09% 3.63x
Carhartt 0.28% 1.50x
Maurices 0.02% 1.14x
Mens Wearhouse 0.01% 1.11x
Victoria's Secret 0.01% 0.95x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is walmart.com.

Website Composition Index
walmart.com 15.73% 35.84x
kirklands.com 1.79% 32.87x
burlington.com 3.07% 32.57x
rossstores.com 1.35% 32.17x
goodrx.com 1.94% 31.43x
modlily.com 1.51% 30.71x
meredith.com 4.87% 30.66x
papermart.com 1.05% 30.08x
liligal.com 1.35% 29.73x
searspartsdirect.com 2.26% 29.50x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 26.88% 38.80x
Medical Diagnostics 13.98% 34.22x
Appliances & Reviews 30.65% 33.87x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 10.22% 30.40x
Assorted Topics (Events, Tickets, Fitness) 13.44% 29.21x
People Search 19.89% 27.68x
Healthcare - Dermatology & Aging 17.74% 27.67x
Assorted Topics (Phone Cards, Construction, Food Reviews) 33.33% 25.28x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.10% 24.92x
Consumer Packaged Goods 11.83% 24.87x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female