Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 58.11% 37.88x
Budget Grocery Shoppers 58.18% 36.69x
Bargain Shopping Researchers 46.00% 33.86x
Sale Seekers 44.67% 33.06x
Hardware Shoppers 48.14% 32.22x
Online Home Decor Shoppers 44.92% 32.15x
Department Store Shoppers 86.63% 30.08x
Misc-Deal Seekers or Coupon Shoppers 42.47% 29.74x
First Aid Researchers 48.02% 28.44x
Price Conscious Grocery Shoppers 43.68% 28.08x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.00% 1.61x
Dressbarn 0.04% 1.25x
Chicos 0.04% 1.15x
Belk 0.01% 1.13x
Charlotte Russe 0.01% 1.10x
Lane Bryant 0.03% 1.07x
REI 0.01% 1.01x
Gymboree 0.02% 0.98x
Carhartt 0.16% 0.98x
Old Navy 0.05% 0.97x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is roamans.com.

Website Composition Index
roamans.com 0.45% 101.54x
hobbylobby.com 0.25% 99.13x
ashleyfurniturehomestore.com 0.38% 96.78x
shopjustice.com 0.46% 94.48x
womanwithin.com 0.75% 91.93x
fullbeauty.com 0.33% 91.83x
findsimilar.com 0.42% 91.01x
izito.com 0.19% 89.17x
biglots.com 0.34% 87.83x
pepboys.com 0.24% 83.41x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.34% 21.80x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.35% 19.69x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.02% 19.62x
Promo Codes 15.00% 19.51x
Home Decoration - Crafts & Kids 3.87% 19.32x
Toys Shopping 11.14% 19.28x
Discount Shopping 12.64% 19.18x
Home Improvement Contractor 4.64% 19.11x
ISPs & Local Services 0.26% 18.23x
Holiday Gifts 1.85% 18.22x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999