Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 59.59% 39.19x
Department Store Shoppers 64.13% 34.50x
Budget Grocery Shoppers 58.40% 34.41x
Home Rug Shoppers 61.63% 33.85x
Home Goods Supercenter Shoppers 61.63% 33.85x
Home Decor Shoppers 57.40% 33.57x
Online Home Decor Shoppers 50.79% 32.26x
Bargain Shopping Researchers 52.46% 31.61x
Sale Seekers 50.26% 31.55x
Apartment Furniture Shoppers 50.25% 31.48x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.57x
Jos A. Bank Clothiers 0.01% 1.53x
Lane Bryant 0.01% 1.41x
Chicos 0.02% 1.37x
Dressbarn 0.01% 1.37x
Journeys 0.02% 1.29x
Banana Republic 0.01% 1.24x
Carhartt 0.19% 1.23x
Aeropostale 0.01% 1.15x
American Eagle Outfitters 0.01% 1.12x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is walmart.com.

Website Composition Index
walmart.com 10.75% 38.63x
burlington.com 1.71% 35.71x
goodrx.com 1.13% 34.72x
christmastreeshops.com 2.15% 34.12x
meredith.com 3.29% 33.99x
valuecityfurniture.com 2.10% 33.17x
pharmapacks.com 1.14% 33.10x
rotita.com 2.08% 32.81x
jossandmain.com 2.08% 32.49x
searspartsdirect.com 1.31% 32.24x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.69% 22.92x
Party Suppliers 3.35% 20.64x
Home Improvement Contractor 0.06% 20.33x
Discount Shopping 0.34% 19.16x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 18.99x
Holiday Gifts 0.25% 18.86x
Costumes 0.13% 18.61x
Cheerleading 0.34% 18.60x
Promo Codes 3.97% 18.55x
Toys Shopping 1.62% 18.12x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female