Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 687.1 Thousand Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 687.1 thousand unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Apartment Furniture Shoppers.

Interest Composition Index
Apartment Furniture Shoppers 39.19% 171.47x
Department Store Shoppers 54.69% 151.70x
Big & Tall Men 80.83% 135.04x
Bed & Bath Shoppers 46.42% 97.93x
Furniture Shoppers 42.29% 90.11x
School Supply Shoppers 41.18% 87.97x
Office Supply Shoppers 43.00% 86.18x
Big Box Shoppers 44.54% 79.77x
Home Goods Supercenter Shoppers 33.60% 76.42x
Sale Seekers 37.51% 66.47x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.89x
Old Navy 0.01% 1.26x
Maurices 0.02% 1.25x
Gymboree 0.01% 1.07x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is catofashions.com.

Website Composition Index
catofashions.com 1.83% 67.73x
buybuybaby.com 4.02% 57.51x
bedbathandbeyond.com 33.43% 54.66x
dailysteals.com 1.05% 51.66x
shop411.com 2.58% 51.52x
shopyourway.com 1.96% 50.72x
samsclub.com 20.13% 45.71x
kmart.com 8.02% 45.44x
consumersearch.com 2.02% 45.30x
symptomfind.com 1.45% 44.41x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Unique & Personalized Fashion.

Content Affinity Composition Index
Unique & Personalized Fashion 0.28% 28.61x
Appliances & Reviews 2.98% 24.43x
Shopping Catalogs 0.42% 24.39x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.17% 18.71x
Charity Walks 1.04% 17.44x
Big Box Retail 80.03% 17.36x
Discount Travel 3.54% 16.10x
Painting & Renovation 0.13% 15.01x
Coupons 5.90% 15.00x
Spanish Health & Wellness 0.62% 14.39x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female