Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Department Store Shoppers.

Interest Composition Index
Department Store Shoppers 65.74% 53.28x
Budget Grocery Shoppers 59.38% 49.86x
Big Box Shoppers 65.05% 49.81x
Home Decor Shoppers 60.63% 48.06x
Home Rug Shoppers 58.12% 47.69x
Home Goods Supercenter Shoppers 58.12% 47.69x
Bargain Shopping Researchers 53.03% 45.52x
Online Home Decor Shoppers 54.67% 42.91x
Hardware Shoppers 49.29% 42.69x
Apartment Furniture Shoppers 52.77% 42.25x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.28% 1.18x
Gymboree 0.04% 1.17x
Talbots 0.02% 1.15x
Lane Bryant 0.03% 1.13x
Old Navy 0.06% 1.11x
Dressbarn 0.02% 1.09x
The Childrens Place 0.06% 1.09x
Buckle 0.03% 1.05x
Express 0.05% 1.03x
Zumiez 0.05% 1.01x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is toysrus.com.

Website Composition Index
toysrus.com 5.22% 57.88x
collectionsetc.com 2.47% 54.98x
weekly-ads.us 2.21% 49.77x
compare99.com 2.31% 44.70x
bitlanders.com 1.63% 44.36x
bonton.com 1.53% 43.41x
truevalue.com 1.72% 43.40x
linkshe.com 1.14% 42.90x
bissell.com 1.01% 42.78x
campingworld.com 1.26% 41.92x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 3.68% 27.36x
Home Improvement Contractor 1.23% 25.73x
Rural Living 0.14% 25.67x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.30% 25.43x
ISPs & Local Services 0.05% 25.40x
Consumer Rewards 0.29% 24.62x
As Seen On TV Products 0.08% 22.61x
Toys Shopping 5.04% 22.41x
Home Decoration - Crafts & Kids 2.07% 21.84x
Holiday Gifts 0.88% 21.26x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female