Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 59.32% 39.79x
Budget Grocery Shoppers 59.57% 37.71x
Home Goods Supercenter Shoppers 57.12% 37.53x
Home Rug Shoppers 57.29% 37.49x
Bargain Shopping Researchers 47.62% 36.01x
Hardware Shoppers 49.42% 34.10x
Sale Seekers 48.17% 33.88x
Online Home Decor Shoppers 47.45% 33.11x
Misc-Deal Seekers or Coupon Shoppers 43.76% 31.76x
First Aid Researchers 49.37% 30.70x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.27x
Express Outlets 0.00% 1.27x
Dressbarn 0.05% 1.23x
Charlotte Russe 0.02% 1.21x
Old Navy 0.07% 1.21x
Jos A. Bank Clothiers 0.17% 1.18x
Talbots 0.05% 1.17x
Lane Bryant 0.05% 1.15x
Chicos 0.05% 1.14x
Hollister 0.02% 1.14x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is aeropostale.com.

Website Composition Index
aeropostale.com 1.44% 84.00x
cooks.com 1.55% 71.22x
toysrus.com 17.39% 71.07x
bizrate.com 2.21% 70.56x
sportsmarketing.tv 1.13% 68.88x
belk.com 2.29% 67.28x
olivegarden.com 3.10% 66.80x
artvan.com 1.45% 66.61x
ebags.com 1.82% 65.84x
musivisa.com 1.08% 64.69x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.31% 23.59x
Home Improvement Contractor 3.67% 23.29x
Discount Shopping 9.89% 23.01x
ISPs & Local Services 0.18% 21.42x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.80% 21.10x
Toys Shopping 9.98% 20.91x
As Seen On TV Products 0.18% 20.90x
Holiday Gifts 1.78% 20.78x
Home Decoration - Crafts & Kids 3.76% 20.67x
Promo Codes 14.71% 19.85x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female