Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 3 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 62.26% 44.56x
Home Goods Supercenter Shoppers 60.86% 42.84x
Home Rug Shoppers 60.86% 42.83x
Online Home Decor Shoppers 44.03% 42.64x
Department Store Shoppers 61.52% 41.11x
Home Decor Shoppers 56.32% 40.89x
Bargain Shopping Researchers 43.23% 40.63x
Budget Grocery Shoppers 51.00% 40.63x
Sale Seekers 44.49% 40.13x
Apartment Furniture Shoppers 43.58% 39.61x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.30x
Victoria's Secret 0.03% 1.19x
Aeropostale 0.02% 1.15x
Forever 21 0.01% 1.14x
Old Navy 0.03% 1.12x
Carhartt 0.19% 1.10x
Banana Republic 0.02% 1.08x
Maurices 0.03% 1.01x
Lane Bryant 0.01% 1.00x
Dressbarn 0.01% 0.98x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is familydollar.com.

Website Composition Index
familydollar.com 1.51% 49.53x
blair.com 1.53% 48.04x
nyandcompany.com 1.43% 46.30x
dollartree.com 3.99% 45.96x
steinmart.com 1.86% 45.83x
overstock.com 3.03% 42.20x
signin.ebay.com 1.78% 40.77x
officedepot.com 8.06% 40.65x
cvs.com 15.34% 38.81x
shopping.net 1.86% 38.22x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.29% 33.73x
Party Suppliers 0.48% 32.69x
Home Decoration - Crafts & Kids 0.08% 29.86x
Toys Shopping 0.87% 28.01x
Promo Codes 1.16% 26.79x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.14% 26.74x
Women Shoppers 1.55% 26.47x
Yard Structures 0.21% 26.18x
Furniture Shopping 4.26% 26.17x
Mid-Atlantic Beaches 0.12% 23.74x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female