Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 5.4 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Department Store Shoppers.

Interest Composition Index
Department Store Shoppers 67.15% 33.50x
Budget Grocery Shoppers 57.85% 32.93x
Big Box Shoppers 64.51% 32.91x
Bargain Shopping Researchers 51.74% 30.57x
Home Rug Shoppers 61.94% 29.92x
Home Goods Supercenter Shoppers 61.96% 29.92x
Home Decor Shoppers 64.05% 29.92x
Online Home Decor Shoppers 55.66% 28.74x
Apartment Furniture Shoppers 56.22% 27.94x
Misc-Deal Seekers or Coupon Shoppers 48.33% 27.33x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.06% 1.16x
Carhartt 0.27% 1.14x
Hollister 0.04% 1.10x
Dressbarn 0.03% 1.09x
Lane Bryant 0.03% 1.03x
Aeropostale 0.04% 1.00x
Old Navy 0.06% 1.00x
Journeys 0.07% 0.99x
Gymboree 0.03% 0.98x
Buckle 0.03% 0.97x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is toysrus.com.

Website Composition Index
toysrus.com 2.70% 38.51x
collectionsetc.com 1.63% 36.88x
weekly-ads.us 1.53% 34.07x
compare99.com 1.57% 31.12x
bitlanders.com 1.01% 30.53x
quizzstar.com 1.52% 29.56x
veruta.com 4.22% 28.66x
harborfreight.com 2.08% 28.48x
kirklands.com 3.15% 27.91x
swimoutlet.com 1.01% 27.75x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 2.24% 20.34x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.20% 19.49x
Home Improvement Contractor 0.64% 18.77x
Rural Living 0.09% 18.70x
ISPs & Local Services 0.02% 18.64x
Consumer Rewards 0.19% 18.58x
Home Decoration - Crafts & Kids 1.54% 17.08x
Toys Shopping 3.62% 16.39x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 16.05x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.21% 15.94x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female