Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Department Store Shoppers.

Interest Composition Index
Department Store Shoppers 67.97% 51.74x
Budget Grocery Shoppers 59.73% 48.07x
Big Box Shoppers 65.11% 47.16x
Home Decor Shoppers 62.56% 46.04x
Home Rug Shoppers 58.14% 44.89x
Home Goods Supercenter Shoppers 58.14% 44.88x
Bargain Shopping Researchers 52.93% 43.81x
Hardware Shoppers 50.90% 41.17x
Online Home Decor Shoppers 55.37% 40.48x
Sale Seekers 50.26% 39.85x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Buckle.

Location Composition Index
Buckle 0.33% 1.42x
White House Black Market 0.39% 1.31x
Mens Wearhouse 0.50% 1.30x
Jos A. Bank Clothiers 0.29% 1.29x
Johnston and Murphy 0.54% 1.16x
Dressbarn 0.04% 1.07x
Journeys 0.04% 0.96x
Topshop 0.02% 0.96x
Bonobos 0.07% 0.94x
Lane Bryant 0.04% 0.91x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is toysrus.com.

Website Composition Index
toysrus.com 6.66% 53.85x
collectionsetc.com 2.98% 50.49x
lozo.com 1.14% 47.29x
olivegarden.com 1.24% 47.13x
weekly-ads.us 2.64% 45.22x
bizrate.com 1.02% 44.49x
pricefalls.com 1.23% 42.60x
appliancepartspros.com 1.08% 42.51x
puritan.com 1.04% 41.72x
bonton.com 1.84% 41.54x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 4.58% 24.96x
Home Improvement Contractor 1.58% 24.26x
Rural Living 0.16% 23.51x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.36% 22.47x
ISPs & Local Services 0.06% 22.01x
Toys Shopping 5.27% 21.86x
Holiday Gifts 0.93% 21.51x
As Seen On TV Products 0.10% 21.51x
Consumer Rewards 0.37% 21.28x
Home Decoration - Crafts & Kids 2.30% 21.10x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female