Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 1.2 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Department Store Shoppers.

Interest Composition Index
Department Store Shoppers 56.59% 63.33x
Apartment Furniture Shoppers 43.48% 59.64x
Home Rug Shoppers 55.57% 58.29x
Big Box Shoppers 49.98% 56.99x
Home Decor Shoppers 46.92% 56.33x
Online Home Decor Shoppers 23.03% 55.64x
Hardware Shoppers 28.39% 48.67x
Budget Grocery Shoppers 38.74% 48.07x
Home Goods Supercenter Shoppers 31.68% 47.25x
Bargain Shopping Researchers 23.04% 45.68x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.59x
Chicos 0.02% 1.36x
Old Navy 0.03% 1.30x
Jos A. Bank Clothiers 0.01% 1.25x
Banana Republic 0.01% 1.24x
Gap 0.01% 1.12x
Dressbarn 0.01% 1.10x
Victoria's Secret 0.02% 1.10x
Carhartt 0.15% 1.07x
American Eagle Outfitters 0.01% 1.05x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is toysrus.com.

Website Composition Index
toysrus.com 1.60% 57.45x
kmart.com 17.13% 44.05x
findsimilar.com 2.22% 43.65x
partycity.com 5.04% 41.43x
frequent-ads.com 1.85% 40.60x
travelocity.com 1.34% 36.45x
sears.com 54.86% 34.84x
gamestop.com 2.72% 34.78x
hotels.com 2.43% 34.32x
bestblackfriday.com 1.14% 32.88x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.19% 31.75x
Appliances & Reviews 7.64% 30.69x
Furniture Shopping 0.16% 18.72x
Promo Codes 0.51% 18.14x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 9.94% 17.63x
Shopping Catalogs 0.18% 17.47x
Arts & Crafts 0.07% 16.44x
Women Shoppers 0.10% 16.35x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.91% 14.88x
Electronic Accessories 2.32% 14.68x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female