Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 748.7 Thousand Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 748.7 thousand unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Department Store Shoppers.

Interest Composition Index
Department Store Shoppers 59.84% 87.41x
Apartment Furniture Shoppers 39.34% 80.85x
Big & Tall Men 41.67% 73.82x
Big Box Shoppers 43.44% 73.42x
Home Rug Shoppers 55.89% 71.54x
Kids Clothing Shoppers 40.49% 69.05x
Home Decor Shoppers 44.94% 68.58x
Online Home Decor Shoppers 12.00% 68.40x
Office Supply Shoppers 29.09% 61.47x
Budget Grocery Shoppers 33.80% 59.93x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.80x
Talbots 0.02% 1.58x
White House Black Market 0.02% 1.43x
Buckle 0.02% 1.37x
Mens Wearhouse 0.02% 1.36x
Journeys 0.03% 1.31x
Maurices 0.04% 1.23x
Express 0.02% 1.13x
Gymboree 0.02% 1.00x
H&M 0.01% 0.90x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is findsimilar.com.

Website Composition Index
findsimilar.com 1.24% 61.19x
kmart.com 15.12% 59.82x
partycity.com 1.91% 56.78x
gamestop.com 1.51% 49.55x
wayfair.com 12.14% 47.47x
sears.com 53.14% 45.31x
coupons.com 1.69% 43.67x
homes.com 3.83% 42.18x
theanswerhub.com 1.33% 40.78x
myfoodandfamily.com 1.79% 40.56x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Appliances & Reviews.

Content Affinity Composition Index
Appliances & Reviews 7.04% 34.97x
Promo Codes 0.38% 29.13x
Spam Call Number Searchers 0.35% 20.43x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.71% 20.23x
Shopping Catalogs 0.13% 16.74x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.23% 15.98x
Celebrity Gossip 0.26% 14.85x
Sewing, Embroidery & Quilting 0.89% 14.15x
Gun Enthusiast - Rifles & Ammo 1.06% 13.90x
Charity Walks 1.31% 13.41x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female