Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 59.53% 48.68x
Home Rug Shoppers 59.53% 48.68x
Big Box Shoppers 58.72% 48.14x
Online Home Decor Shoppers 39.44% 47.22x
Home Decor Shoppers 53.53% 47.21x
Department Store Shoppers 59.70% 45.38x
Apartment Furniture Shoppers 39.86% 43.63x
Budget Grocery Shoppers 48.11% 43.25x
Bargain Shopping Researchers 38.75% 43.22x
Hardware Shoppers 39.59% 43.16x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Hollister.

Location Composition Index
Hollister 0.02% 1.59x
Victoria's Secret 0.04% 1.33x
Lane Bryant 0.02% 1.28x
Express 0.02% 1.26x
Dressbarn 0.02% 1.18x
Old Navy 0.04% 1.18x
Maurices 0.04% 1.15x
Michael Kors 0.01% 1.10x
Aeropostale 0.02% 1.09x
Carhartt 0.23% 1.09x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is dollartree.com.

Website Composition Index
dollartree.com 1.84% 51.36x
officedepot.com 4.44% 45.84x
signin.ebay.com 1.18% 45.81x
cvs.com 9.91% 45.68x
shopping.net 1.14% 42.95x
letgo.com 2.43% 40.08x
hotwire.com 2.41% 39.67x
bestblackfriday.com 4.90% 39.42x
toysrus.com 3.24% 39.37x
weathertech.com 1.45% 39.13x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Custom Gifts.

Content Affinity Composition Index
Custom Gifts 0.12% 41.51x
Party Suppliers 0.12% 37.62x
Toys Shopping 0.53% 33.19x
Amateur Radios 0.10% 30.78x
Furniture Shopping 1.44% 27.68x
Women Shoppers 0.68% 26.17x
Fashion & Retail 0.23% 25.08x
Appliances & Reviews 10.58% 23.87x
Discount Shopping 0.27% 22.61x
Promo Codes 0.75% 22.11x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female