Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 63.70% 51.98x
Budget Grocery Shoppers 55.41% 47.94x
Home Rug Shoppers 63.05% 47.66x
Home Goods Supercenter Shoppers 63.05% 47.66x
Department Store Shoppers 65.25% 47.38x
Home Decor Shoppers 57.56% 46.72x
Online Home Decor Shoppers 46.05% 46.45x
Bargain Shopping Researchers 46.05% 45.45x
Apartment Furniture Shoppers 47.07% 44.80x
Sale Seekers 46.99% 44.78x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.65x
Chicos 0.01% 1.29x
Dressbarn 0.01% 1.24x
Mens Wearhouse 0.01% 1.21x
Old Navy 0.02% 1.19x
Buckle 0.01% 1.11x
Express 0.01% 1.08x
The Childrens Place 0.01% 1.07x
Journeys 0.02% 1.07x
Aeropostale 0.01% 1.04x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is christmastreeshops.com.

Website Composition Index
christmastreeshops.com 1.39% 48.37x
rotita.com 1.54% 46.64x
valuecityfurniture.com 1.30% 46.13x
familydollar.com 3.73% 45.99x
meredith.com 2.24% 45.85x
walmart.com 5.03% 44.96x
jossandmain.com 1.33% 44.69x
dollartree.com 9.31% 44.35x
blair.com 3.27% 44.04x
overstock.com 7.61% 44.00x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.37% 33.05x
Party Suppliers 1.80% 29.76x
Costumes 0.08% 28.80x
Promo Codes 2.76% 28.31x
Toys Shopping 1.44% 26.68x
Custom Gifts 0.71% 26.26x
Women Shoppers 3.95% 25.65x
Holiday Gifts 0.15% 24.73x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.19% 24.57x
Cheerleading 0.14% 24.37x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female