Explore the Discount Big Box Shoppers Audience
Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.
INTERESTS
The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Big Box Shoppers audience is Department Store Shoppers.
| Interest | Composition | Index |
| Department Store Shoppers | 65.40% | 79.98x |
| Budget Grocery Shoppers | 52.07% | 74.87x |
| Home Decor Shoppers | 60.21% | 69.86x |
| Home Rug Shoppers | 52.12% | 67.66x |
| Home Goods Supercenter Shoppers | 52.14% | 67.64x |
| Bargain Shopping Researchers | 45.25% | 64.64x |
| Hardware Shoppers | 48.80% | 61.10x |
| Sale Seekers | 47.51% | 60.62x |
| Online Home Decor Shoppers | 47.16% | 58.45x |
| Misc-Deal Seekers or Coupon Shoppers | 43.47% | 56.81x |
Composition Percentage:
The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
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APPAREL RETAILERS
The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 1.65x |
| Dressbarn | 0.04% | 1.36x |
| Gymboree | 0.02% | 1.31x |
| Jos A. Bank Clothiers | 0.26% | 1.26x |
| Mens Wearhouse | 0.43% | 1.25x |
| Buckle | 0.09% | 1.17x |
| Old Navy | 0.05% | 1.10x |
| Lane Bryant | 0.04% | 1.09x |
| Zumiez | 0.04% | 1.06x |
| Johnston and Murphy | 0.07% | 1.06x |
Composition Percentage:
The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
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WEBSITES
The Discount Big Box Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Big Box Shoppers audience is aeropostale.com.
| Website | Composition | Index |
| aeropostale.com | 1.22% | 79.81x |
| bizrate.com | 1.95% | 69.94x |
| cooks.com | 1.40% | 69.21x |
| toysrus.com | 15.33% | 69.12x |
| artvan.com | 1.28% | 65.06x |
| belk.com | 2.00% | 64.69x |
| olivegarden.com | 2.75% | 64.07x |
| ebags.com | 1.58% | 63.35x |
| lozo.com | 2.57% | 62.97x |
| hhgregg.com | 1.70% | 60.35x |
Composition Percentage:
The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 3.16% | 28.35x |
| Discount Shopping | 8.58% | 28.19x |
| Rural Living | 0.26% | 28.05x |
| ISPs & Local Services | 0.14% | 26.12x |
| Toys Shopping | 8.95% | 25.66x |
| As Seen On TV Products | 0.17% | 24.98x |
| Holiday Gifts | 1.64% | 24.96x |
| Home Decoration - Crafts & Kids | 3.55% | 24.91x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.69% | 24.63x |
| Promo Codes | 13.67% | 23.63x |
Composition Percentage:
The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
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DEMOGRAPHICS
The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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