Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 2.4 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Home Decor Shoppers.

Interest Composition Index
Home Decor Shoppers 58.19% 39.75x
Budget Grocery Shoppers 59.31% 37.98x
Sale Seekers 45.28% 34.26x
Hardware Shoppers 47.13% 34.01x
Bargain Shopping Researchers 49.59% 33.63x
Online Home Decor Shoppers 46.35% 33.33x
Misc-Deal Seekers or Coupon Shoppers 43.86% 31.02x
First Aid Researchers 47.49% 30.43x
Department Store Shoppers 87.87% 30.36x
Sporting Goods Shoppers 42.80% 29.52x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Supreme.

Location Composition Index
Supreme 0.00% 1.29x
Belk 0.02% 1.24x
American Eagle Outfitters 0.05% 1.11x
Joe's Jeans 0.00% 1.09x
Carhartt 0.18% 1.07x
Lane Bryant 0.04% 1.07x
Express Outlets 0.00% 1.00x
Eddie Bauer 0.01% 0.94x
Hollister 0.01% 0.92x
Old Navy 0.04% 0.91x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is aeropostale.com.

Website Composition Index
aeropostale.com 1.87% 76.43x
bizrate.com 2.68% 63.57x
cooks.com 1.86% 62.63x
toysrus.com 21.18% 62.38x
popularculturetalk.com 1.11% 61.90x
catsdogsandpets.com 1.24% 61.51x
sportsmarketing.tv 1.48% 61.49x
counttravel.com 1.05% 61.09x
olivegarden.com 3.79% 60.89x
racingmasters.net 1.22% 60.77x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.36% 21.83x
Home Improvement Contractor 4.40% 20.38x
Discount Shopping 12.02% 20.25x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.95% 20.18x
Home Decoration - Crafts & Kids 4.06% 19.65x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.43% 19.36x
ISPs & Local Services 0.23% 19.11x
Toys Shopping 11.52% 18.81x
As Seen On TV Products 0.21% 18.71x
Promo Codes 16.07% 18.71x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female