Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Department Store Shoppers.

Interest Composition Index
Department Store Shoppers 65.59% 50.06x
Budget Grocery Shoppers 54.59% 44.67x
Home Decor Shoppers 60.33% 41.02x
Home Rug Shoppers 52.54% 40.34x
Home Goods Supercenter Shoppers 52.55% 40.32x
Bargain Shopping Researchers 49.31% 37.01x
Hardware Shoppers 50.94% 35.48x
Sale Seekers 47.31% 35.25x
Online Home Decor Shoppers 48.64% 33.90x
First Aid Researchers 49.45% 33.84x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.62x
LL Bean 0.01% 1.48x
Supreme 0.01% 1.40x
Express Outlets 0.01% 1.28x
Buckle 0.20% 1.23x
Mens Wearhouse 0.53% 1.19x
Jos A. Bank Clothiers 0.30% 1.12x
Dressbarn 0.06% 1.09x
Johnston and Murphy 0.13% 1.05x
Hollister 0.03% 1.00x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is aeropostale.com.

Website Composition Index
aeropostale.com 1.10% 70.72x
bizrate.com 1.90% 61.36x
toysrus.com 14.36% 59.80x
cooks.com 1.39% 59.80x
artvan.com 1.22% 56.61x
olivegarden.com 2.62% 56.35x
belk.com 1.90% 55.83x
ebags.com 1.45% 55.08x
lozo.com 2.44% 54.87x
collectionsetc.com 5.62% 54.73x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 9.17% 22.58x
Home Improvement Contractor 3.05% 22.32x
ISPs & Local Services 0.13% 21.79x
Rural Living 0.26% 21.44x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.50% 20.52x
As Seen On TV Products 0.20% 20.43x
Home Decoration - Crafts & Kids 3.78% 19.97x
Holiday Gifts 1.75% 19.88x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.55% 19.33x
Toys Shopping 8.06% 18.94x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female