Explore the Discount Big Box Shoppers Audience
Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.
INTERESTS
The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Big Box Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 58.19% | 39.75x |
| Budget Grocery Shoppers | 59.31% | 37.98x |
| Sale Seekers | 45.28% | 34.26x |
| Hardware Shoppers | 47.13% | 34.01x |
| Bargain Shopping Researchers | 49.59% | 33.63x |
| Online Home Decor Shoppers | 46.35% | 33.33x |
| Misc-Deal Seekers or Coupon Shoppers | 43.86% | 31.02x |
| First Aid Researchers | 47.49% | 30.43x |
| Department Store Shoppers | 87.87% | 30.36x |
| Sporting Goods Shoppers | 42.80% | 29.52x |
Composition Percentage:
The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Curious about what else the Discount Big Box Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.00% | 1.29x |
| Belk | 0.02% | 1.24x |
| American Eagle Outfitters | 0.05% | 1.11x |
| Joe's Jeans | 0.00% | 1.09x |
| Carhartt | 0.18% | 1.07x |
| Lane Bryant | 0.04% | 1.07x |
| Express Outlets | 0.00% | 1.00x |
| Eddie Bauer | 0.01% | 0.94x |
| Hollister | 0.01% | 0.92x |
| Old Navy | 0.04% | 0.91x |
Composition Percentage:
The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Want to find more of the Discount Big Box Shoppers audience in the real world?
Sign Up
WEBSITES
The Discount Big Box Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Big Box Shoppers audience is aeropostale.com.
| Website | Composition | Index |
| aeropostale.com | 1.87% | 76.43x |
| bizrate.com | 2.68% | 63.57x |
| cooks.com | 1.86% | 62.63x |
| toysrus.com | 21.18% | 62.38x |
| popularculturetalk.com | 1.11% | 61.90x |
| catsdogsandpets.com | 1.24% | 61.51x |
| sportsmarketing.tv | 1.48% | 61.49x |
| counttravel.com | 1.05% | 61.09x |
| olivegarden.com | 3.79% | 60.89x |
| racingmasters.net | 1.22% | 60.77x |
Composition Percentage:
The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Want to see more of the websites the Discount Big Box Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.36% | 21.83x |
| Home Improvement Contractor | 4.40% | 20.38x |
| Discount Shopping | 12.02% | 20.25x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.95% | 20.18x |
| Home Decoration - Crafts & Kids | 4.06% | 19.65x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.43% | 19.36x |
| ISPs & Local Services | 0.23% | 19.11x |
| Toys Shopping | 11.52% | 18.81x |
| As Seen On TV Products | 0.21% | 18.71x |
| Promo Codes | 16.07% | 18.71x |
Composition Percentage:
The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Want to see more of the Content Affinities the Discount Big Box Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other demographic characteristics of the Discount Big Box Shoppers audience?
Sign Up