Explore the Discount Big Box Shoppers Audience
Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.
INTERESTS
The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Big Box Shoppers audience is Home Decor Shoppers.
| Interest | Composition | Index |
| Home Decor Shoppers | 58.11% | 37.88x |
| Budget Grocery Shoppers | 58.18% | 36.69x |
| Bargain Shopping Researchers | 46.00% | 33.86x |
| Sale Seekers | 44.67% | 33.06x |
| Hardware Shoppers | 48.14% | 32.22x |
| Online Home Decor Shoppers | 44.92% | 32.15x |
| Department Store Shoppers | 86.63% | 30.08x |
| Misc-Deal Seekers or Coupon Shoppers | 42.47% | 29.74x |
| First Aid Researchers | 48.02% | 28.44x |
| Price Conscious Grocery Shoppers | 43.68% | 28.08x |
Composition Percentage:
The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
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APPAREL RETAILERS
The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.00% | 1.61x |
| Dressbarn | 0.04% | 1.25x |
| Chicos | 0.04% | 1.15x |
| Belk | 0.01% | 1.13x |
| Charlotte Russe | 0.01% | 1.10x |
| Lane Bryant | 0.03% | 1.07x |
| REI | 0.01% | 1.01x |
| Gymboree | 0.02% | 0.98x |
| Carhartt | 0.16% | 0.98x |
| Old Navy | 0.05% | 0.97x |
Composition Percentage:
The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
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WEBSITES
The Discount Big Box Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Big Box Shoppers audience is roamans.com.
| Website | Composition | Index |
| roamans.com | 0.45% | 101.54x |
| hobbylobby.com | 0.25% | 99.13x |
| ashleyfurniturehomestore.com | 0.38% | 96.78x |
| shopjustice.com | 0.46% | 94.48x |
| womanwithin.com | 0.75% | 91.93x |
| fullbeauty.com | 0.33% | 91.83x |
| findsimilar.com | 0.42% | 91.01x |
| izito.com | 0.19% | 89.17x |
| biglots.com | 0.34% | 87.83x |
| pepboys.com | 0.24% | 83.41x |
Composition Percentage:
The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.34% | 21.80x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.35% | 19.69x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 1.02% | 19.62x |
| Promo Codes | 15.00% | 19.51x |
| Home Decoration - Crafts & Kids | 3.87% | 19.32x |
| Toys Shopping | 11.14% | 19.28x |
| Discount Shopping | 12.64% | 19.18x |
| Home Improvement Contractor | 4.64% | 19.11x |
| ISPs & Local Services | 0.26% | 18.23x |
| Holiday Gifts | 1.85% | 18.22x |
Composition Percentage:
The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
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DEMOGRAPHICS
The Discount Big Box Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999
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