Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 65.80% 43.84x
Department Store Shoppers 63.91% 43.29x
Budget Grocery Shoppers 58.90% 42.54x
Home Rug Shoppers 59.12% 41.45x
Home Goods Supercenter Shoppers 59.12% 41.45x
Home Decor Shoppers 57.79% 40.96x
Bargain Shopping Researchers 50.03% 38.83x
Online Home Decor Shoppers 50.57% 38.20x
Apartment Furniture Shoppers 49.07% 37.44x
Hardware Shoppers 46.37% 36.99x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.67x
Maurices 0.01% 1.25x
Mens Wearhouse 0.01% 1.15x
Carhartt 0.15% 1.01x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is collectionsetc.com.

Website Composition Index
collectionsetc.com 1.15% 48.59x
weekly-ads.us 1.00% 41.06x
walmart.com 18.72% 37.89x
quizzstar.com 1.04% 35.92x
veruta.com 2.57% 35.21x
kirklands.com 2.50% 35.07x
burlington.com 3.85% 34.08x
rossstores.com 1.83% 33.56x
rue21.com 1.34% 33.52x
goodrx.com 3.27% 32.43x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 0.80% 27.95x
Home Decoration - Crafts & Kids 1.30% 25.25x
Rural Living 0.04% 25.25x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.11% 24.67x
Holiday Gifts 0.55% 23.53x
Party Suppliers 6.04% 22.42x
Toys Shopping 2.58% 21.46x
Cheerleading 0.73% 21.39x
Promo Codes 6.57% 21.39x
Vitamin Shoppers 2.67% 21.17x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female