Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Department Store Shoppers.

Interest Composition Index
Department Store Shoppers 65.40% 79.98x
Budget Grocery Shoppers 52.07% 74.87x
Home Decor Shoppers 60.21% 69.86x
Home Rug Shoppers 52.12% 67.66x
Home Goods Supercenter Shoppers 52.14% 67.64x
Bargain Shopping Researchers 45.25% 64.64x
Hardware Shoppers 48.80% 61.10x
Sale Seekers 47.51% 60.62x
Online Home Decor Shoppers 47.16% 58.45x
Misc-Deal Seekers or Coupon Shoppers 43.47% 56.81x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.65x
Dressbarn 0.04% 1.36x
Gymboree 0.02% 1.31x
Jos A. Bank Clothiers 0.26% 1.26x
Mens Wearhouse 0.43% 1.25x
Buckle 0.09% 1.17x
Old Navy 0.05% 1.10x
Lane Bryant 0.04% 1.09x
Zumiez 0.04% 1.06x
Johnston and Murphy 0.07% 1.06x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is aeropostale.com.

Website Composition Index
aeropostale.com 1.22% 79.81x
bizrate.com 1.95% 69.94x
cooks.com 1.40% 69.21x
toysrus.com 15.33% 69.12x
artvan.com 1.28% 65.06x
belk.com 2.00% 64.69x
olivegarden.com 2.75% 64.07x
ebags.com 1.58% 63.35x
lozo.com 2.57% 62.97x
hhgregg.com 1.70% 60.35x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.16% 28.35x
Discount Shopping 8.58% 28.19x
Rural Living 0.26% 28.05x
ISPs & Local Services 0.14% 26.12x
Toys Shopping 8.95% 25.66x
As Seen On TV Products 0.17% 24.98x
Holiday Gifts 1.64% 24.96x
Home Decoration - Crafts & Kids 3.55% 24.91x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.69% 24.63x
Promo Codes 13.67% 23.63x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female