Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 2 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Big Box Shoppers.

Interest Composition Index
Big Box Shoppers 62.78% 49.42x
Home Rug Shoppers 62.09% 46.61x
Home Goods Supercenter Shoppers 62.10% 46.61x
Online Home Decor Shoppers 44.48% 46.01x
Department Store Shoppers 64.22% 45.81x
Budget Grocery Shoppers 53.58% 44.73x
Sale Seekers 45.64% 44.50x
Home Decor Shoppers 57.23% 44.44x
Bargain Shopping Researchers 44.83% 43.88x
Apartment Furniture Shoppers 45.15% 43.54x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.06x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is familydollar.com.

Website Composition Index
familydollar.com 2.43% 50.25x
avenue.com 1.19% 48.65x
blair.com 2.34% 48.20x
meredith.com 1.46% 47.84x
ashleystewart.com 1.17% 47.59x
weeklyadsale.com 1.37% 45.60x
haband.com 1.11% 45.40x
overstock.com 5.23% 45.29x
nyandcompany.com 2.13% 44.51x
dollartree.com 6.14% 44.37x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.21% 39.71x
Custom Gifts 0.48% 32.68x
Holiday Gifts 0.09% 31.69x
Party Suppliers 0.88% 31.03x
Toys Shopping 1.11% 29.01x
Promo Codes 1.65% 28.24x
Cheerleading 0.11% 27.49x
Women Shoppers 2.45% 27.41x
Furniture Shopping 6.94% 27.12x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.17% 26.71x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female