Dstillery Audiences

DISCOUNT BIG BOX SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Discount Big Box Shoppers Audience

Below you'll find more information about the Discount Big Box Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Discount Big Box Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Big Box Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Big Box Shoppers audience is Department Store Shoppers.

Interest Composition Index
Department Store Shoppers 62.19% 96.23x
Budget Grocery Shoppers 54.41% 82.40x
Big Box Shoppers 58.09% 79.43x
Home Decor Shoppers 56.74% 77.65x
Home Rug Shoppers 49.31% 75.94x
Home Goods Supercenter Shoppers 49.33% 75.91x
Bargain Shopping Researchers 47.24% 70.04x
Hardware Shoppers 45.00% 67.26x
Sale Seekers 43.23% 66.98x
Online Home Decor Shoppers 45.83% 62.43x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Big Box Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Big Box Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.35x
LL Bean 0.01% 1.33x
Mens Wearhouse 0.58% 1.31x
Buckle 0.26% 1.30x
Express Outlets 0.01% 1.28x
Dressbarn 0.07% 1.26x
White House Black Market 0.30% 1.19x
Lane Bryant 0.05% 1.15x
Gymboree 0.07% 1.11x
American Eagle Outfitters 0.12% 1.09x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Location attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Big Box Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Big Box Shoppers audience is bizrate.com.

Website Composition Index
bizrate.com 1.49% 49.72x
cooks.com 1.13% 49.37x
toysrus.com 11.33% 49.16x
collectionsetc.com 4.51% 46.15x
lozo.com 1.93% 45.52x
belk.com 1.49% 45.48x
ebags.com 1.17% 45.41x
olivegarden.com 2.09% 45.18x
hhgregg.com 1.25% 42.39x
weekly-ads.us 3.70% 40.32x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Web attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Big Box Shoppers audience is Discount Shopping.

Content Affinity Composition Index
Discount Shopping 9.06% 33.06x
Home Improvement Contractor 3.28% 32.57x
Rural Living 0.29% 31.80x
ISPs & Local Services 0.14% 29.61x
As Seen On TV Products 0.20% 29.47x
Holiday Gifts 1.81% 28.82x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.70% 28.79x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.74% 28.69x
Toys Shopping 9.59% 28.68x
Home Decoration - Crafts & Kids 4.05% 28.01x
Composition Percentage: The overlap percentage between the Discount Big Box Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Big Box Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Big Box Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female