Explore the Discount Device Shoppers Audience
Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Discount Device Shoppers audience.
INTERESTS
The Discount Device Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Device Shoppers audience is Sale Seekers.
| Interest | Composition | Index |
| Sale Seekers | 37.92% | 44.54x |
| Discount Big Box Shoppers | 35.08% | 41.81x |
| Sporting Goods Shoppers | 36.46% | 39.77x |
| Department Store Shoppers | 29.72% | 38.11x |
| Apple Fans | 36.73% | 37.46x |
| iPhone Users | 33.77% | 36.49x |
| Credit Score Researchers | 40.10% | 36.47x |
| Ink & Toner Shoppers | 36.82% | 36.01x |
| Hardware Shoppers | 30.27% | 35.38x |
| Tax Filers | 31.66% | 34.87x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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APPAREL RETAILERS
The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 1.64x |
| Jos A. Bank Clothiers | 0.48% | 1.52x |
| Johnston and Murphy | 0.22% | 1.48x |
| Topshop | 0.02% | 1.47x |
| Uniqlo | 0.03% | 1.44x |
| Supreme | 0.02% | 1.42x |
| Mens Wearhouse | 0.72% | 1.42x |
| Ann Taylor | 0.04% | 1.36x |
| Armani | 0.06% | 1.32x |
| Columbia | 0.02% | 1.29x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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WEBSITES
The Discount Device Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Device Shoppers audience is appleinsider.com.
| Website | Composition | Index |
| appleinsider.com | 1.91% | 52.52x |
| bestparking.com | 1.10% | 51.47x |
| ebags.com | 1.01% | 44.94x |
| nissanusa.com | 1.48% | 43.23x |
| snagajob.com | 2.24% | 42.43x |
| ediblearrangements.com | 1.07% | 41.58x |
| sony.com | 1.12% | 40.92x |
| swappa.com | 2.83% | 40.84x |
| starwoodhotels.com | 1.43% | 39.90x |
| crutchfield.com | 1.94% | 39.50x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.06% | 27.37x |
| Mobile Phone Networks | 5.84% | 22.70x |
| Content Streamers & Downloaders | 0.13% | 19.64x |
| Parenting & Nutrition | 0.08% | 19.16x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.13% | 18.99x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.11% | 18.14x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.20% | 18.00x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.46% | 17.62x |
| Low Budget Shoppers | 1.95% | 15.89x |
| Consumer Rewards | 0.42% | 15.71x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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DEMOGRAPHICS
The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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