Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Deal and Discount Aggregator Researchers.

Interest Composition Index
Deal and Discount Aggregator Researchers 39.24% 52.35x
Electronics Shoppers 59.89% 44.04x
Laptop Researchers 25.42% 43.94x
High End TV Shoppers 67.63% 37.71x
Tablet Researchers 45.20% 37.63x
IT Decision Makers 40.78% 34.55x
Home Networking Researchers 38.61% 33.69x
Mac Users 12.35% 32.42x
Computer Processor and Data Center Decision Makers 56.62% 31.79x
Home Theater Enthusiasts 25.45% 31.78x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 0.97x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is gpumag.com.

Website Composition Index
gpumag.com 1.78% 50.67x
dealsofamerica.com 1.23% 48.50x
newegg.com 11.88% 47.91x
bensbargains.com 1.59% 42.86x
userbenchmark.com 10.33% 42.27x
videocardbenchmark.net 1.17% 41.85x
newegg.ca 1.12% 41.72x
overclock.net 3.03% 41.56x
gpucheck.com 1.91% 40.63x
displayninja.com 1.86% 40.49x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 3.63% 31.70x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.09% 30.58x
Visa & Immigration 0.33% 21.73x
Routers, Switches & Networking 3.41% 17.51x
Technology News 16.74% 16.26x
Electrical Engineering 0.13% 16.06x
Computers & Accessories 12.28% 14.40x
Machines & Industrial Supplies 0.06% 14.16x
Data Centers 0.22% 13.49x
Apple Blogs & Hacks 4.83% 13.19x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male