Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 40.48% 30.63x
Sporting Goods Shoppers 39.05% 26.93x
Apple Fans 42.98% 26.48x
Discount Big Box Shoppers 36.33% 26.16x
Men's Clothing Shoppers 35.27% 23.78x
Career Focused Individuals 37.07% 23.67x
Hardware Shoppers 32.78% 23.65x
iPhone Users 40.12% 23.37x
Tax Filers 36.89% 23.12x
Ink & Toner Shoppers 39.28% 22.87x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.52x
Zara 0.03% 1.36x
Urban Outfitters 0.05% 1.35x
Banana Republic 0.05% 1.32x
Lorna Jane 0.01% 1.30x
Express Outlets 0.00% 1.28x
Ann Taylor 0.02% 1.27x
Michael Kors 0.02% 1.24x
REI 0.02% 1.22x
Talbots 0.06% 1.22x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is aeropostale.com.

Website Composition Index
aeropostale.com 1.32% 54.15x
bestparking.com 1.98% 49.50x
mylocker.net 1.37% 49.15x
my.ebay.com 1.91% 47.39x
ebags.com 1.76% 45.14x
swappa.com 3.14% 41.90x
appleinsider.com 3.41% 41.57x
nissanusa.com 2.33% 40.79x
newegg.com 8.42% 40.54x
promocodesforyou.com 1.99% 40.47x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Assorted Topics #11249 (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.14% 21.62x
Mobile Phone Networks 7.11% 19.09x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.20% 15.78x
Parenting & Nutrition 0.17% 15.03x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.35% 14.96x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.70% 14.80x
Apple Blogs & Hacks 34.46% 14.26x
Computer Printers 1.19% 14.18x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.15% 13.89x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.27% 13.24x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male