Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 1.9 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Mac Users.

Interest Composition Index
Mac Users 14.14% 23.05x
Phone Accessory Shoppers 22.93% 22.25x
Apple Fans 20.57% 21.27x
Android Fans 20.98% 20.79x
iPhone Users 17.87% 20.25x
Mobile Phone Comparison Shoppers 17.58% 19.98x
HDTV Researchers 17.57% 19.42x
Discount Big Box Shoppers 9.71% 19.33x
Laptop Researchers 17.35% 19.09x
Holiday Season Electronics and Game Deal Shoppers 15.45% 18.90x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.92x
H&M 0.02% 1.47x
Gymboree 0.03% 1.42x
Buckle 0.02% 1.33x
White House Black Market 0.02% 1.33x
Lululemon 0.01% 1.32x
Journeys 0.03% 1.28x
Michael Kors 0.01% 1.24x
LOFT 0.01% 1.21x
Aeropostale 0.02% 1.09x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is gottabemobile.com.

Website Composition Index
gottabemobile.com 2.86% 17.18x
sammobile.com 6.26% 16.28x
gsmarena.com 8.89% 15.51x
liliputing.com 1.52% 15.49x
gizchina.com 1.25% 15.47x
newegg.com 4.40% 14.86x
idownloadblog.com 2.64% 14.71x
aftvnews.com 1.18% 14.54x
pocketnow.com 2.13% 14.50x
droid-life.com 8.23% 14.18x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Apple Blogs & Hacks.

Content Affinity Composition Index
Apple Blogs & Hacks 8.26% 15.34x
Telescopes 0.05% 10.07x
Mobile Industry Information 0.21% 9.56x
Routers, Switches & Networking 2.25% 8.42x
Smartphones 26.83% 8.41x
Promo Codes 0.11% 8.37x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.11% 8.20x
Sports - Golf, Hunting, Fishing 0.03% 8.02x
Spam Call Number Searchers 0.14% 7.96x
Electronic Accessories 1.04% 7.96x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male