Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 40.65% 28.59x
Discount Big Box Shoppers 37.18% 25.61x
Sporting Goods Shoppers 39.08% 25.59x
Apple Fans 42.09% 24.04x
Hardware Shoppers 33.51% 23.12x
Career Focused Individuals 37.32% 22.62x
Tax Filers 34.76% 22.61x
Men's Clothing Shoppers 34.31% 22.06x
Ink & Toner Shoppers 39.95% 22.05x
Home Buyers 34.75% 22.00x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.69x
Intermix 0.02% 1.62x
Club Monaco 0.02% 1.61x
Madewell 0.03% 1.54x
Levi Strauss 0.02% 1.54x
Uniqlo 0.02% 1.48x
Zara 0.04% 1.48x
Hugo Boss 0.04% 1.45x
Express Outlets 0.01% 1.45x
Patagonia 0.03% 1.43x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is aeropostale.com.

Website Composition Index
aeropostale.com 1.04% 62.24x
bestparking.com 1.55% 57.17x
mylocker.net 1.10% 56.91x
my.ebay.com 1.51% 51.96x
ebags.com 1.40% 51.96x
appleinsider.com 2.70% 48.96x
nissanusa.com 1.87% 46.90x
swappa.com 2.75% 45.83x
livecareer.com 2.20% 45.72x
capterra.com 1.14% 45.15x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.09% 22.82x
Mobile Phone Networks 6.04% 18.95x
Parenting & Nutrition 0.13% 17.76x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.15% 16.44x
Assorted Topics (Cooking, Games, Viral Media) 0.26% 15.95x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.57% 15.20x
Apple Blogs & Hacks 30.65% 14.77x
Washington D.C. Hotels 0.03% 14.76x
Content Streamers & Downloaders 0.19% 14.75x
Computer Printers 0.99% 13.64x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male