Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 27.27% 22.46x
Sale Seekers 22.54% 20.33x
Big Box Shoppers 27.28% 19.53x
iPhone Users 26.73% 19.28x
Home Buyers 24.98% 18.97x
Sporting Goods Shoppers 22.59% 18.53x
Department Store Shoppers 27.42% 18.32x
Home Decor Shoppers 25.23% 18.32x
Family Adventures Travelers 21.00% 17.96x
Laptop Researchers 24.30% 17.65x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.43x
Eddie Bauer 0.01% 1.36x
LOFT 0.02% 1.34x
Journeys 0.03% 1.30x
Old Navy 0.03% 1.27x
Jos A. Bank Clothiers 0.01% 1.23x
White House Black Market 0.02% 1.21x
Buckle 0.02% 1.20x
J. Crew 0.01% 1.17x
Victoria's Secret 0.03% 1.17x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is my.ebay.com.

Website Composition Index
my.ebay.com 1.61% 24.68x
weathertech.com 1.71% 21.87x
hotwire.com 2.71% 21.30x
iphonehacks.com 1.31% 21.09x
gamestop.com 10.12% 21.02x
careerbuilder.com 1.95% 20.69x
officedepot.com 4.00% 20.16x
nerdwallet.com 3.41% 19.86x
samsung.com 1.44% 19.54x
bestblackfriday.com 3.87% 19.28x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.05% 18.85x
Mobile Phone Networks 0.21% 18.67x
Electronic Cabling 0.04% 16.83x
Phone & Computer Game Downloaders 0.08% 15.43x
Homeschooling 0.03% 14.18x
Illinois Education 0.03% 14.18x
Online Media Converters 0.08% 14.08x
Illinois 0.12% 14.03x
Apple Blogs & Hacks 12.67% 13.63x
Moving & Storage 0.26% 12.40x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male