Explore the Discount Device Shoppers Audience
Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Discount Device Shoppers audience.
INTERESTS
The Discount Device Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Device Shoppers audience is Sale Seekers.
| Interest | Composition | Index |
| Sale Seekers | 39.75% | 29.42x |
| Apple Fans | 42.52% | 25.75x |
| Sporting Goods Shoppers | 39.22% | 25.58x |
| Discount Big Box Shoppers | 35.72% | 24.73x |
| iPhone Users | 38.68% | 23.74x |
| Men's Clothing Shoppers | 34.42% | 23.25x |
| Career Focused Individuals | 37.31% | 22.58x |
| Tax Filers | 37.09% | 22.25x |
| Hardware Shoppers | 33.09% | 22.15x |
| Home Buyers | 30.72% | 21.97x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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APPAREL RETAILERS
The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 1.69x |
| LL Bean | 0.01% | 1.57x |
| Madewell | 0.02% | 1.50x |
| Levi Strauss | 0.01% | 1.29x |
| Free People | 0.02% | 1.29x |
| H&M | 0.04% | 1.27x |
| Kate Spade | 0.02% | 1.26x |
| Forever 21 | 0.04% | 1.25x |
| Uniqlo | 0.01% | 1.24x |
| Ann Taylor | 0.02% | 1.24x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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WEBSITES
The Discount Device Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Device Shoppers audience is jobsearch.monster.com.
| Website | Composition | Index |
| jobsearch.monster.com | 0.43% | 70.27x |
| gamesdeal.com | 0.20% | 65.52x |
| usell.com | 0.37% | 64.54x |
| tigerdirect.com | 0.14% | 64.17x |
| enjoycareers.com | 0.12% | 62.34x |
| pepboys.com | 0.18% | 61.77x |
| droidreport.com | 0.11% | 59.85x |
| contact.ebay.com | 0.20% | 57.96x |
| hibbett.com | 0.55% | 57.88x |
| travelwednesday.com | 0.16% | 55.87x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Assorted Topics #11249 (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.17% | 19.92x |
| Mobile Phone Networks | 6.98% | 19.00x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.40% | 14.47x |
| Parenting & Nutrition | 0.21% | 14.32x |
| Apple Blogs & Hacks | 33.23% | 14.03x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.72% | 13.88x |
| Computer Printers | 1.22% | 13.45x |
| Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) | 0.14% | 13.37x |
| Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.20% | 13.32x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.26% | 13.20x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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DEMOGRAPHICS
The Discount Device Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000
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