Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 39.91% 39.66x
Discount Big Box Shoppers 36.25% 36.33x
Sporting Goods Shoppers 38.51% 35.30x
Apple Fans 39.46% 33.54x
iPhone Users 35.85% 32.00x
Hardware Shoppers 31.91% 31.99x
Tax Filers 32.89% 31.28x
Ink & Toner Shoppers 38.15% 31.23x
Career Focused Individuals 35.66% 31.00x
First Aid Researchers 34.09% 30.87x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.42x
Mens Wearhouse 0.51% 1.28x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is bestparking.com.

Website Composition Index
bestparking.com 1.25% 51.69x
appleinsider.com 2.20% 49.54x
ebags.com 1.15% 46.12x
nissanusa.com 1.60% 43.15x
snagajob.com 2.61% 41.95x
ediblearrangements.com 1.21% 41.87x
sony.com 1.19% 40.73x
starwoodhotels.com 1.66% 40.17x
livecareer.com 1.80% 40.13x
calculator.net 4.76% 39.40x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 5.93% 22.26x
Apple Blogs & Hacks 30.28% 16.13x
Electronic Accessories 9.50% 15.36x
Low Budget Shoppers 2.15% 15.14x
Home Improvement Contractor 1.74% 14.72x
Job Interview Process 2.56% 14.14x
Promo Codes 8.58% 14.12x
Online Media Converters 4.53% 13.96x
Bags & Luggage 2.43% 13.49x
Writing Resources 2.58% 13.27x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male