Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 34.32% 21.85x
iPhone Users 26.51% 21.30x
Big Box Shoppers 30.03% 21.23x
Sale Seekers 31.52% 20.71x
Laptop Researchers 25.33% 19.49x
Home Buyers 28.95% 19.21x
Sporting Goods Shoppers 28.88% 19.19x
Smartphone Case Shoppers 26.77% 19.07x
Department Store Shoppers 33.24% 18.72x
Gift Givers 23.94% 18.68x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.52x
Journeys 0.02% 1.36x
Dressbarn 0.01% 1.35x
American Eagle Outfitters 0.01% 1.30x
Lane Bryant 0.01% 1.29x
Mens Wearhouse 0.02% 1.28x
Zumiez 0.01% 1.25x
Old Navy 0.02% 1.18x
The Childrens Place 0.02% 1.16x
Banana Republic 0.01% 1.15x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is everymac.com.

Website Composition Index
everymac.com 1.41% 32.42x
verizonwireless.com 3.66% 21.47x
walmart.com 5.63% 21.37x
my.ebay.com 3.40% 21.25x
gamestop.com 16.39% 20.85x
southwest.com 2.23% 20.23x
valuepenguin.com 1.02% 19.70x
easeus.com 2.48% 18.72x
vrbo.com 2.15% 18.62x
gearbest.com 1.10% 18.54x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.03% 15.49x
Mobile Phone Networks 0.90% 14.75x
Rural Living 0.02% 13.77x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 12.23x
Phone & Computer Game Downloaders 0.44% 11.78x
Home Improvement Contractor 0.03% 11.74x
Scuba Diving 0.04% 11.39x
Moving & Storage 1.09% 11.35x
Online Media Converters 0.50% 11.11x
Electronic Accessories 4.64% 10.89x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male