Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 38.46% 26.97x
Discount Big Box Shoppers 38.38% 26.93x
Sporting Goods Shoppers 36.45% 24.42x
Big Box Shoppers 37.12% 24.33x
Department Store Shoppers 35.56% 23.44x
iPhone Users 35.18% 23.41x
Home Buyers 34.92% 23.39x
Career Focused Individuals 33.53% 22.79x
Hardware Shoppers 30.05% 22.75x
Family Adventures Travelers 32.62% 22.33x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is H&M.

Location Composition Index
H&M 0.01% 1.37x
Hollister 0.01% 1.33x
American Eagle Outfitters 0.02% 1.30x
Gap 0.02% 1.30x
Lane Bryant 0.01% 1.28x
Chicos 0.02% 1.26x
Gymboree 0.01% 1.25x
Victoria's Secret 0.04% 1.24x
Buckle 0.02% 1.24x
Old Navy 0.03% 1.22x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is osxdaily.com.

Website Composition Index
osxdaily.com 1.25% 29.50x
everymac.com 3.61% 27.80x
swappa.com 1.74% 26.41x
zagg.com 1.04% 22.32x
sprint.com 2.87% 21.52x
tenorshare.com 1.11% 21.04x
imobie.com 2.62% 20.78x
speckproducts.com 1.62% 20.69x
walmart.com 16.90% 20.68x
goodrx.com 2.86% 20.50x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 2.49% 20.03x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.11% 17.49x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.10% 15.71x
Electronic Accessories 7.31% 15.35x
Environmentally Friendly Cars 0.03% 15.09x
Survey Websites 0.04% 14.73x
Gadgets 0.21% 14.43x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.10% 14.00x
Computer Printers 0.24% 13.09x
Consumer Rewards 0.15% 13.06x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male