Explore the Discount Device Shoppers Audience
Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Discount Device Shoppers audience.
INTERESTS
The Discount Device Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Device Shoppers audience is Discount Big Box Shoppers.
| Interest | Composition | Index |
| Discount Big Box Shoppers | 14.93% | 20.34x |
| Mac Users | 15.51% | 20.00x |
| Home Buyers | 15.00% | 18.41x |
| iPhone Users | 20.17% | 18.28x |
| Apple Fans | 19.27% | 18.23x |
| Holiday Season Electronics and Game Deal Shoppers | 16.56% | 18.20x |
| Laptop Researchers | 18.68% | 17.58x |
| Sporting Goods Shoppers | 12.44% | 17.21x |
| Deal and Discount Aggregator Researchers | 17.09% | 17.20x |
| Big Box Shoppers | 14.69% | 16.60x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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APPAREL RETAILERS
The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.69x |
| J. Crew | 0.01% | 1.58x |
| Banana Republic | 0.02% | 1.51x |
| H&M | 0.01% | 1.31x |
| Chicos | 0.02% | 1.21x |
| Gap | 0.01% | 1.16x |
| Dressbarn | 0.01% | 1.15x |
| White House Black Market | 0.01% | 1.09x |
| Maurices | 0.03% | 1.08x |
| Lane Bryant | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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WEBSITES
The Discount Device Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Device Shoppers audience is gamestop.com.
| Website | Composition | Index |
| gamestop.com | 1.83% | 23.47x |
| slader.com | 1.12% | 16.44x |
| gottabemobile.com | 2.77% | 16.01x |
| hotels.com | 1.11% | 15.75x |
| newegg.com | 6.27% | 14.02x |
| idownloadblog.com | 3.05% | 13.97x |
| sammobile.com | 3.29% | 13.74x |
| expedia.com | 1.80% | 13.31x |
| gsmarena.com | 8.96% | 13.16x |
| macworld.com | 6.37% | 13.15x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.03% | 16.81x |
| Apple Blogs & Hacks | 9.75% | 14.91x |
| Electronic Accessories | 1.49% | 9.28x |
| Telescopes | 0.05% | 8.79x |
| Routers, Switches & Networking | 2.22% | 8.69x |
| Toys Shopping | 0.02% | 8.62x |
| Discount Books | 0.03% | 8.43x |
| Visa & Immigration | 0.16% | 8.19x |
| Shoes & Accessories | 0.02% | 8.12x |
| Smartphones | 23.41% | 8.06x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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DEMOGRAPHICS
The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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