Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 5.5 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 40.88% 24.62x
Discount Big Box Shoppers 41.03% 24.15x
Sporting Goods Shoppers 38.99% 22.24x
Big Box Shoppers 37.24% 21.96x
Department Store Shoppers 36.68% 21.64x
iPhone Users 35.86% 21.27x
Home Buyers 39.48% 20.73x
Hardware Shoppers 34.58% 20.63x
Credit Score Researchers 41.17% 20.55x
Career Focused Individuals 37.35% 20.33x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.50x
Ann Taylor 0.02% 1.32x
Express Outlets 0.01% 1.31x
Dressbarn 0.04% 1.30x
Bonobos 0.01% 1.23x
REI 0.01% 1.19x
Coach 0.05% 1.18x
Uniqlo 0.02% 1.18x
Jos A. Bank Clothiers 0.05% 1.18x
Tommy Bahama 0.02% 1.17x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is toysrus.com.

Website Composition Index
toysrus.com 1.82% 23.99x
calculator.net 1.06% 23.58x
swappa.com 1.69% 21.03x
usa.canon.com 1.19% 20.84x
hyatt.com 1.76% 20.77x
everymac.com 3.93% 19.97x
ripoffreport.com 1.52% 19.79x
dingit.tv 1.10% 19.27x
lids.com 1.96% 19.08x
enterprise.com 1.39% 19.05x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 19.38x
Mobile Phone Networks 3.13% 16.36x
Consumer Rewards 0.18% 16.04x
Parenting & Nutrition 0.02% 15.98x
Content Streamers & Downloaders 0.03% 15.73x
Assorted Topics (Cooking, Games, Viral Media) 0.08% 14.65x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 13.93x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.15% 13.38x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.19% 12.78x
Electronic Accessories 7.51% 12.53x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male