Explore the Discount Device Shoppers Audience
Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Discount Device Shoppers audience.
INTERESTS
The Discount Device Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Device Shoppers audience is Mac Users.
| Interest | Composition | Index |
| Mac Users | 14.14% | 23.05x |
| Phone Accessory Shoppers | 22.93% | 22.25x |
| Apple Fans | 20.57% | 21.27x |
| Android Fans | 20.98% | 20.79x |
| iPhone Users | 17.87% | 20.25x |
| Mobile Phone Comparison Shoppers | 17.58% | 19.98x |
| HDTV Researchers | 17.57% | 19.42x |
| Discount Big Box Shoppers | 9.71% | 19.33x |
| Laptop Researchers | 17.35% | 19.09x |
| Holiday Season Electronics and Game Deal Shoppers | 15.45% | 18.90x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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APPAREL RETAILERS
The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.92x |
| H&M | 0.02% | 1.47x |
| Gymboree | 0.03% | 1.42x |
| Buckle | 0.02% | 1.33x |
| White House Black Market | 0.02% | 1.33x |
| Lululemon | 0.01% | 1.32x |
| Journeys | 0.03% | 1.28x |
| Michael Kors | 0.01% | 1.24x |
| LOFT | 0.01% | 1.21x |
| Aeropostale | 0.02% | 1.09x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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WEBSITES
The Discount Device Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Device Shoppers audience is gottabemobile.com.
| Website | Composition | Index |
| gottabemobile.com | 2.86% | 17.18x |
| sammobile.com | 6.26% | 16.28x |
| gsmarena.com | 8.89% | 15.51x |
| liliputing.com | 1.52% | 15.49x |
| gizchina.com | 1.25% | 15.47x |
| newegg.com | 4.40% | 14.86x |
| idownloadblog.com | 2.64% | 14.71x |
| aftvnews.com | 1.18% | 14.54x |
| pocketnow.com | 2.13% | 14.50x |
| droid-life.com | 8.23% | 14.18x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Apple Blogs & Hacks.
| Content Affinity | Composition | Index |
| Apple Blogs & Hacks | 8.26% | 15.34x |
| Telescopes | 0.05% | 10.07x |
| Mobile Industry Information | 0.21% | 9.56x |
| Routers, Switches & Networking | 2.25% | 8.42x |
| Smartphones | 26.83% | 8.41x |
| Promo Codes | 0.11% | 8.37x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.11% | 8.20x |
| Sports - Golf, Hunting, Fishing | 0.03% | 8.02x |
| Spam Call Number Searchers | 0.14% | 7.96x |
| Electronic Accessories | 1.04% | 7.96x |
Composition Percentage:
The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
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DEMOGRAPHICS
The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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