Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 28.13% 25.89x
Sale Seekers 24.26% 24.07x
iPhone Users 28.39% 23.33x
Big Box Shoppers 29.30% 22.98x
Home Buyers 25.79% 22.28x
Sporting Goods Shoppers 22.83% 22.08x
Department Store Shoppers 29.56% 21.66x
Family Adventures Travelers 22.69% 21.44x
Work Comes First Travelers 20.67% 21.26x
Home Decor Shoppers 26.82% 21.12x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.87x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is verizonwireless.com.

Website Composition Index
verizonwireless.com 1.50% 28.38x
uhaul.com 1.43% 23.90x
wondershare.com 1.29% 23.66x
familydollar.com 1.14% 23.60x
weathertech.com 2.78% 23.04x
dnsrsearch.com 1.25% 22.91x
signin.ebay.com 1.32% 22.70x
nerdwallet.com 5.73% 22.29x
igeeksblog.com 1.24% 22.12x
my.ebay.com 2.19% 21.99x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.07% 20.73x
Mobile Phone Networks 0.33% 20.14x
Phone & Computer Game Downloaders 0.13% 17.10x
Online Media Converters 0.17% 15.96x
Alternative Movie Streaming 0.04% 15.84x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.22% 15.53x
Moving & Storage 0.38% 14.56x
Apple Blogs & Hacks 13.35% 14.53x
Car Keys, Locks & Remotes 0.47% 13.70x
Career Cluster A 2.96% 12.99x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male