Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 14.93% 20.34x
Mac Users 15.51% 20.00x
Home Buyers 15.00% 18.41x
iPhone Users 20.17% 18.28x
Apple Fans 19.27% 18.23x
Holiday Season Electronics and Game Deal Shoppers 16.56% 18.20x
Laptop Researchers 18.68% 17.58x
Sporting Goods Shoppers 12.44% 17.21x
Deal and Discount Aggregator Researchers 17.09% 17.20x
Big Box Shoppers 14.69% 16.60x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.69x
J. Crew 0.01% 1.58x
Banana Republic 0.02% 1.51x
H&M 0.01% 1.31x
Chicos 0.02% 1.21x
Gap 0.01% 1.16x
Dressbarn 0.01% 1.15x
White House Black Market 0.01% 1.09x
Maurices 0.03% 1.08x
Lane Bryant 0.01% 1.03x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is gamestop.com.

Website Composition Index
gamestop.com 1.83% 23.47x
slader.com 1.12% 16.44x
gottabemobile.com 2.77% 16.01x
hotels.com 1.11% 15.75x
newegg.com 6.27% 14.02x
idownloadblog.com 3.05% 13.97x
sammobile.com 3.29% 13.74x
expedia.com 1.80% 13.31x
gsmarena.com 8.96% 13.16x
macworld.com 6.37% 13.15x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.03% 16.81x
Apple Blogs & Hacks 9.75% 14.91x
Electronic Accessories 1.49% 9.28x
Telescopes 0.05% 8.79x
Routers, Switches & Networking 2.22% 8.69x
Toys Shopping 0.02% 8.62x
Discount Books 0.03% 8.43x
Visa & Immigration 0.16% 8.19x
Shoes & Accessories 0.02% 8.12x
Smartphones 23.41% 8.06x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male