Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 23.77% 22.62x
Sale Seekers 19.79% 21.25x
Deal and Discount Aggregator Researchers 21.03% 20.45x
Mac Users 20.11% 20.05x
Home Buyers 20.72% 19.99x
iPhone Users 24.00% 19.93x
Big Box Shoppers 22.93% 18.99x
Sporting Goods Shoppers 19.50% 18.87x
Home Decor Shoppers 21.77% 18.78x
Department Store Shoppers 24.60% 18.52x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Forever 21.

Location Composition Index
Forever 21 0.02% 1.47x
Lululemon 0.01% 1.45x
J. Crew 0.01% 1.40x
Gap 0.02% 1.38x
Michael Kors 0.01% 1.36x
Eddie Bauer 0.01% 1.36x
Dressbarn 0.02% 1.33x
Banana Republic 0.02% 1.33x
Coach 0.01% 1.30x
Old Navy 0.05% 1.28x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is gamestop.com.

Website Composition Index
gamestop.com 6.91% 24.23x
kicksonfire.com 1.69% 22.52x
hotwire.com 1.32% 21.68x
iphonehacks.com 1.28% 21.31x
bestblackfriday.com 2.42% 19.49x
letgo.com 1.17% 19.37x
officedepot.com 1.87% 19.28x
hotels.com 6.65% 19.19x
autoanything.com 2.21% 17.68x
nerdwallet.com 1.37% 17.36x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.03% 19.18x
Mobile Phone Networks 0.09% 17.26x
Phone & Computer Game Downloaders 0.03% 15.69x
Party Suppliers 0.05% 15.69x
Amateur Radios 0.05% 15.34x
Vaping 0.05% 14.38x
Apple Blogs & Hacks 11.94% 14.19x
Vitamin Shoppers 0.04% 14.06x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 13.42x
Hair & Beauty 0.02% 11.51x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male