Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 37.92% 44.54x
Discount Big Box Shoppers 35.08% 41.81x
Sporting Goods Shoppers 36.46% 39.77x
Department Store Shoppers 29.72% 38.11x
Apple Fans 36.73% 37.46x
iPhone Users 33.77% 36.49x
Credit Score Researchers 40.10% 36.47x
Ink & Toner Shoppers 36.82% 36.01x
Hardware Shoppers 30.27% 35.38x
Tax Filers 31.66% 34.87x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.64x
Jos A. Bank Clothiers 0.48% 1.52x
Johnston and Murphy 0.22% 1.48x
Topshop 0.02% 1.47x
Uniqlo 0.03% 1.44x
Supreme 0.02% 1.42x
Mens Wearhouse 0.72% 1.42x
Ann Taylor 0.04% 1.36x
Armani 0.06% 1.32x
Columbia 0.02% 1.29x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is appleinsider.com.

Website Composition Index
appleinsider.com 1.91% 52.52x
bestparking.com 1.10% 51.47x
ebags.com 1.01% 44.94x
nissanusa.com 1.48% 43.23x
snagajob.com 2.24% 42.43x
ediblearrangements.com 1.07% 41.58x
sony.com 1.12% 40.92x
swappa.com 2.83% 40.84x
starwoodhotels.com 1.43% 39.90x
crutchfield.com 1.94% 39.50x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.06% 27.37x
Mobile Phone Networks 5.84% 22.70x
Content Streamers & Downloaders 0.13% 19.64x
Parenting & Nutrition 0.08% 19.16x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.13% 18.99x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.11% 18.14x
Assorted Topics (Cooking, Games, Viral Media) 0.20% 18.00x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.46% 17.62x
Low Budget Shoppers 1.95% 15.89x
Consumer Rewards 0.42% 15.71x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male