Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 40.88% 34.35x
Discount Big Box Shoppers 40.98% 33.12x
Sporting Goods Shoppers 37.99% 31.31x
Department Store Shoppers 37.24% 30.08x
Home Buyers 36.98% 29.43x
Credit Score Researchers 40.05% 29.23x
Hardware Shoppers 33.22% 29.21x
Big Box Shoppers 38.10% 28.98x
iPhone Users 37.02% 28.85x
First Aid Researchers 35.88% 28.70x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.03% 1.35x
J. Crew 0.03% 1.34x
Madewell 0.01% 1.31x
Ann Taylor 0.02% 1.27x
Eddie Bauer 0.02% 1.24x
Urban Outfitters 0.04% 1.22x
Mens Wearhouse 0.12% 1.22x
Brooks Brothers 0.03% 1.21x
Gap 0.09% 1.21x
H&M 0.06% 1.21x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is snagajob.com.

Website Composition Index
snagajob.com 1.04% 35.69x
toysrus.com 3.55% 32.99x
calculator.net 1.88% 32.67x
swappa.com 2.16% 30.12x
mensfitness.com 1.22% 30.08x
hyatt.com 3.38% 29.59x
usa.canon.com 2.22% 28.88x
bitlanders.com 1.19% 28.31x
jimmyjazz.com 1.03% 28.25x
coursehero.com 1.42% 27.30x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 24.35x
Mobile Phone Networks 3.77% 18.92x
Assorted Topics (Cooking, Games, Viral Media) 0.12% 17.97x
Parenting & Nutrition 0.04% 17.58x
Consumer Rewards 0.25% 17.28x
Content Streamers & Downloaders 0.05% 17.06x
ISPs & Local Services 0.04% 15.86x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.21% 15.67x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 15.30x
Home Improvement Contractor 0.82% 14.74x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male