Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 39.75% 29.42x
Apple Fans 42.52% 25.75x
Sporting Goods Shoppers 39.22% 25.58x
Discount Big Box Shoppers 35.72% 24.73x
iPhone Users 38.68% 23.74x
Men's Clothing Shoppers 34.42% 23.25x
Career Focused Individuals 37.31% 22.58x
Tax Filers 37.09% 22.25x
Hardware Shoppers 33.09% 22.15x
Home Buyers 30.72% 21.97x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.69x
LL Bean 0.01% 1.57x
Madewell 0.02% 1.50x
Levi Strauss 0.01% 1.29x
Free People 0.02% 1.29x
H&M 0.04% 1.27x
Kate Spade 0.02% 1.26x
Forever 21 0.04% 1.25x
Uniqlo 0.01% 1.24x
Ann Taylor 0.02% 1.24x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is jobsearch.monster.com.

Website Composition Index
jobsearch.monster.com 0.43% 70.27x
gamesdeal.com 0.20% 65.52x
usell.com 0.37% 64.54x
tigerdirect.com 0.14% 64.17x
enjoycareers.com 0.12% 62.34x
pepboys.com 0.18% 61.77x
droidreport.com 0.11% 59.85x
contact.ebay.com 0.20% 57.96x
hibbett.com 0.55% 57.88x
travelwednesday.com 0.16% 55.87x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Assorted Topics #11249 (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.17% 19.92x
Mobile Phone Networks 6.98% 19.00x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.40% 14.47x
Parenting & Nutrition 0.21% 14.32x
Apple Blogs & Hacks 33.23% 14.03x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.72% 13.88x
Computer Printers 1.22% 13.45x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.14% 13.37x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.20% 13.32x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.26% 13.20x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000