Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 3 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 31.92% 29.48x
Sale Seekers 26.69% 28.04x
Big Box Shoppers 31.87% 27.06x
iPhone Users 30.26% 26.45x
Home Buyers 28.03% 25.96x
Sporting Goods Shoppers 26.05% 25.53x
Department Store Shoppers 32.66% 24.96x
Family Adventures Travelers 26.04% 24.75x
Career Focused Individuals 23.04% 24.62x
TV Game Show Fans 26.10% 24.41x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.50x
Zumiez 0.01% 1.42x
Hollister 0.01% 1.42x
Aeropostale 0.01% 1.38x
White House Black Market 0.01% 1.37x
Chicos 0.01% 1.34x
American Eagle Outfitters 0.01% 1.31x
Victoria's Secret 0.02% 1.30x
Gap 0.01% 1.29x
LOFT 0.01% 1.27x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is verizonwireless.com.

Website Composition Index
verizonwireless.com 2.47% 28.16x
easeus.com 1.56% 24.77x
familydollar.com 1.95% 24.35x
uhaul.com 2.57% 24.16x
wondershare.com 2.28% 23.58x
walmart.com 2.49% 23.56x
my.ebay.com 2.76% 23.45x
nerdwallet.com 10.02% 23.08x
dell.com 1.53% 22.85x
igeeksblog.com 1.57% 22.82x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 0.56% 20.99x
Online Media Converters 0.34% 17.28x
Phone & Computer Game Downloaders 0.27% 17.06x
Gadgets 0.03% 16.27x
Car Keys, Locks & Remotes 1.02% 15.74x
Moving & Storage 0.68% 15.60x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.37% 15.54x
Vaping 0.25% 15.33x
Professional Audio Visual 0.07% 14.97x
Electronic Cabling 0.12% 14.88x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male