Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Sale Seekers.

Interest Composition Index
Sale Seekers 40.90% 30.16x
Discount Big Box Shoppers 40.37% 28.99x
Sporting Goods Shoppers 39.90% 27.38x
Department Store Shoppers 36.12% 26.32x
Credit Score Researchers 41.90% 26.00x
Big Box Shoppers 35.52% 25.57x
Hardware Shoppers 34.76% 25.20x
Ink & Toner Shoppers 40.39% 25.08x
iPhone Users 36.14% 25.00x
First Aid Researchers 37.77% 24.66x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.72x
Jos A. Bank Clothiers 0.43% 1.56x
Topshop 0.03% 1.51x
Bonobos 0.12% 1.46x
Mens Wearhouse 0.64% 1.37x
White House Black Market 0.44% 1.35x
Buckle 0.34% 1.31x
REI 0.02% 1.29x
Johnston and Murphy 0.58% 1.29x
Armani 0.03% 1.12x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is appleinsider.com.

Website Composition Index
appleinsider.com 1.08% 36.62x
snagajob.com 1.40% 32.19x
swappa.com 2.07% 30.54x
toysrus.com 4.89% 30.15x
crutchfield.com 1.02% 29.90x
calculator.net 2.61% 29.84x
mensfitness.com 1.78% 28.38x
hyatt.com 4.87% 27.78x
tenforums.com 1.16% 27.39x
usa.canon.com 3.07% 26.38x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 19.95x
Mobile Phone Networks 4.12% 16.44x
Parenting & Nutrition 0.05% 15.30x
Content Streamers & Downloaders 0.08% 14.67x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 14.15x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.11% 13.84x
Consumer Rewards 0.31% 13.56x
Washington D.C. Hotels 0.01% 13.39x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.28% 12.96x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.27% 12.95x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male