Dstillery Audiences

DISCOUNT DEVICE SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Discount Device Shoppers Audience

Below you'll find more information about the Discount Device Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Discount Device Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Device Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Device Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 35.01% 25.76x
Sale Seekers 32.66% 25.01x
Big Box Shoppers 34.39% 23.32x
Sporting Goods Shoppers 31.47% 22.69x
Department Store Shoppers 32.99% 22.16x
iPhone Users 31.11% 21.91x
Home Buyers 32.68% 21.87x
Career Focused Individuals 29.28% 21.60x
Family Adventures Travelers 31.50% 21.05x
Laptop Researchers 29.19% 21.04x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Interest attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Device Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Device Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.70x
Victoria's Secret 0.01% 1.29x
Old Navy 0.02% 1.28x
Journeys 0.01% 1.24x
Mens Wearhouse 0.01% 1.18x
The Childrens Place 0.01% 1.16x
Chicos 0.01% 1.14x
Maurices 0.02% 1.08x
Carhartt 0.16% 1.02x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Location attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Device Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Device Shoppers audience is everymac.com.

Website Composition Index
everymac.com 2.51% 31.04x
swappa.com 1.35% 26.59x
speckproducts.com 1.21% 23.33x
sprint.com 2.12% 23.17x
imobie.com 1.74% 22.78x
gottabemobile.com 3.38% 22.09x
gazelle.com 1.65% 21.18x
walmart.com 9.75% 21.14x
goodrx.com 1.81% 20.75x
my.ebay.com 5.52% 20.74x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Web attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Device Shoppers audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 1.82% 20.21x
Survey Websites 0.03% 19.12x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 19.12x
Environmentally Friendly Cars 0.02% 17.42x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 16.97x
Computer Printers 0.17% 16.26x
Gadgets 0.16% 15.73x
Online Media Converters 1.04% 13.56x
Electronic Accessories 6.27% 13.54x
Phone & Computer Game Downloaders 0.80% 13.26x
Composition Percentage: The overlap percentage between the Discount Device Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Discount Device Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Device Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male