Explore the Discount Flight Searchers Audience
Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Discount Flight Searchers audience.
INTERESTS
The Discount Flight Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Flight Searchers audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 34.82% | 34.85x |
| Work Comes First Travelers | 30.75% | 33.18x |
| Retired Health Insurance Researchers | 33.30% | 28.02x |
| Orlando Activities Researchers | 21.45% | 26.32x |
| Retired Assisted Living Shoppers | 30.36% | 26.26x |
| Retired Budget Healthcare Shoppers | 33.29% | 26.02x |
| Heart Surgery Researchers | 26.88% | 25.76x |
| Flight and Hotel Shoppers | 35.83% | 25.61x |
| Home Buyers | 28.00% | 25.34x |
| Medical Science Researchers | 26.41% | 25.04x |
Composition Percentage:
The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
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APPAREL RETAILERS
The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.02% | 1.56x |
| Chicos | 0.03% | 1.48x |
| Eddie Bauer | 0.01% | 1.38x |
| Michael Kors | 0.01% | 1.38x |
| Aeropostale | 0.02% | 1.37x |
| Lane Bryant | 0.02% | 1.37x |
| Banana Republic | 0.02% | 1.28x |
| Gap | 0.02% | 1.28x |
| Old Navy | 0.04% | 1.19x |
| J. Crew | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
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WEBSITES
The Discount Flight Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Flight Searchers audience is hotwire.com.
| Website | Composition | Index |
| hotwire.com | 3.16% | 47.88x |
| reservations.com | 1.19% | 34.05x |
| jetsetter.com | 1.25% | 30.90x |
| intelius.com | 2.61% | 30.41x |
| hotels.com | 11.07% | 29.86x |
| flyfrontier.com | 4.74% | 28.97x |
| officedepot.com | 3.00% | 28.71x |
| healthnfitness.net | 2.32% | 28.63x |
| weathertech.com | 1.17% | 28.44x |
| hilton.com | 1.74% | 28.25x |
Composition Percentage:
The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Party Suppliers.
| Content Affinity | Composition | Index |
| Party Suppliers | 0.08% | 22.38x |
| Custom Gifts | 0.08% | 21.42x |
| Disease Cluster | 0.05% | 18.99x |
| Weather Information | 0.14% | 17.86x |
| Discount Travel | 37.64% | 17.39x |
| Cuba & Mexico Media | 0.07% | 16.65x |
| Yard Structures | 0.04% | 16.28x |
| Business News & Information Readers | 0.20% | 16.21x |
| Pharmacy | 0.26% | 15.99x |
| Flower Shopping | 0.07% | 15.92x |
Composition Percentage:
The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
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DEMOGRAPHICS
The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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