Explore the Discount Flight Searchers Audience
Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Discount Flight Searchers audience.
INTERESTS
The Discount Flight Searchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Discount Flight Searchers audience is Travel Researchers.
| Interest | Composition | Index |
| Travel Researchers | 48.43% | 33.06x |
| Orlando Activities Researchers | 40.79% | 32.49x |
| Flight and Hotel Shoppers | 46.54% | 31.15x |
| Texas Activity Researchers | 37.14% | 30.90x |
| Train Travelers | 46.11% | 30.79x |
| Nashville Activity Researchers | 38.61% | 30.29x |
| Retired Health Insurance Researchers | 38.93% | 29.99x |
| Retired Assisted Living Shoppers | 37.93% | 29.63x |
| Home Custom Bedroom Decorators | 36.54% | 29.55x |
| Custom Home Lighting Shoppers | 36.57% | 29.54x |
Composition Percentage:
The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
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APPAREL RETAILERS
The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.03% | 1.60x |
| Club Monaco | 0.01% | 1.57x |
| Hugo Boss | 0.04% | 1.48x |
| Armani | 0.02% | 1.48x |
| Ann Taylor | 0.02% | 1.46x |
| Kate Spade | 0.03% | 1.43x |
| REI | 0.01% | 1.42x |
| Madewell | 0.02% | 1.35x |
| Michael Kors | 0.05% | 1.34x |
| Urban Outfitters | 0.04% | 1.34x |
Composition Percentage:
The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
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WEBSITES
The Discount Flight Searchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Discount Flight Searchers audience is flights.com.
| Website | Composition | Index |
| flights.com | 8.01% | 44.26x |
| viator.com | 2.51% | 39.05x |
| enterprise.com | 4.25% | 37.51x |
| hyatt.com | 3.95% | 36.06x |
| hotels-for-everyone.com | 1.71% | 35.45x |
| homemetry.com | 3.20% | 33.35x |
| omnihotels.com | 1.32% | 32.31x |
| jetblue.com | 2.36% | 32.29x |
| cheapair.com | 2.23% | 31.23x |
| prokerala.com | 1.87% | 31.20x |
Composition Percentage:
The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.20% | 19.58x |
| Mexico Travel | 0.61% | 19.13x |
| London Tourism | 0.20% | 16.84x |
| Weather Information | 1.90% | 16.45x |
| Caribbean Vacation | 3.82% | 16.17x |
| European Museums, Restaurants & Events | 2.68% | 16.17x |
| Beach Vacations | 7.05% | 15.44x |
| Smart Travel | 7.14% | 15.18x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.12% | 14.91x |
| As Seen On TV Products | 0.06% | 14.85x |
Composition Percentage:
The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
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DEMOGRAPHICS
The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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