Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 2.3 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 23.74% 33.77x
Work Comes First Travelers 19.66% 32.03x
Retired Health Insurance Researchers 26.55% 28.56x
Retired Assisted Living Shoppers 24.37% 26.87x
Retired Budget Healthcare Shoppers 27.04% 26.85x
Heart Surgery Researchers 20.89% 25.85x
Orlando Activities Researchers 12.97% 25.66x
Medical Science Researchers 19.62% 24.90x
Train Travelers 33.57% 24.32x
Travel Book Readers 17.65% 24.13x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.37x
Coach 0.01% 1.32x
Eddie Bauer 0.01% 1.30x
LOFT 0.03% 1.27x
Zumiez 0.02% 1.13x
Chicos 0.02% 1.12x
White House Black Market 0.03% 1.10x
Victoria's Secret 0.05% 1.07x
Banana Republic 0.02% 1.05x
Aeropostale 0.03% 1.03x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is hotwire.com.

Website Composition Index
hotwire.com 1.29% 49.05x
flyfrontier.com 4.16% 29.31x
hotels.com 4.97% 29.22x
intelius.com 1.11% 28.86x
healthnfitness.net 1.01% 28.64x
travelmath.com 24.37% 26.49x
cvs.com 2.75% 24.87x
freeadvice.com 2.51% 24.31x
findsimilar.com 1.90% 22.39x
rome2rio.com 15.13% 22.16x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.04% 19.25x
Weather Information 0.08% 18.90x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 17.45x
Discount Travel 24.94% 16.94x
Franco-African Cluster 0.16% 15.12x
Moving & Storage 0.06% 14.30x
Smart Travel 0.96% 13.49x
Alternative Streaming Services 0.06% 13.47x
Mexico Travel 0.04% 13.20x
Virginia Athletics 0.11% 12.64x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female