Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 3.1 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 42.15% 38.45x
Work Comes First Travelers 37.40% 36.72x
Flight and Hotel Shoppers 43.84% 30.49x
Orlando Activities Researchers 25.55% 29.32x
Retired Health Insurance Researchers 35.92% 29.23x
Heart Surgery Researchers 27.80% 27.14x
Work Hard, Play Hard Travelers 33.91% 27.00x
Vacation Rental Accommodation Researchers 27.64% 26.94x
Train Travelers 40.37% 26.77x
Retired Assisted Living Shoppers 31.73% 26.75x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.40x
J. Crew 0.01% 1.25x
American Eagle Outfitters 0.02% 1.15x
Express 0.02% 1.15x
Dressbarn 0.01% 1.13x
Hollister 0.01% 1.09x
Chicos 0.02% 1.08x
Gap 0.02% 1.07x
Victoria's Secret 0.03% 1.07x
Banana Republic 0.02% 1.07x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is flightview.com.

Website Composition Index
flightview.com 1.08% 58.76x
hotwire.com 6.12% 43.40x
reservations.com 3.61% 36.75x
radaris.com 1.25% 36.15x
airfarewatchdog.com 3.73% 33.75x
steinmart.com 1.52% 33.54x
hilton.com 4.95% 32.90x
buzzfile.com 2.28% 32.73x
nyandcompany.com 1.06% 31.18x
caesars.com 1.29% 30.85x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Weather Information.

Content Affinity Composition Index
Weather Information 0.20% 24.07x
Institutional Investing 0.13% 21.31x
South Carolina Beach Travel 0.15% 21.31x
Holiday Gifts 0.05% 21.31x
Custom Gifts 0.18% 21.06x
Home Decoration - Crafts & Kids 0.05% 20.46x
Party Suppliers 0.28% 19.69x
Disease Cluster 0.12% 18.36x
Cruise Vacations 3.21% 18.14x
Discount Travel 53.86% 18.09x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female