Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 3.6 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 44.41% 31.50x
Family Adventures Travelers 45.98% 31.49x
Flight and Hotel Shoppers 45.83% 28.93x
Travel Researchers 44.77% 28.75x
Work Hard, Play Hard Travelers 41.67% 27.77x
Orlando Activities Researchers 37.45% 27.68x
Train Travelers 45.84% 27.21x
Texas Activity Researchers 33.84% 26.08x
Retired Health Insurance Researchers 36.49% 25.97x
Nashville Activity Researchers 34.05% 25.34x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 0.01% 1.44x
The North Face 0.01% 1.31x
Kate Spade 0.01% 1.31x
Talbots 0.02% 1.30x
Gap 0.05% 1.29x
Hugo Boss 0.02% 1.27x
Forever 21 0.03% 1.26x
Coach 0.02% 1.26x
American Apparel 0.01% 1.25x
Jos A. Bank Clothiers 0.03% 1.24x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is flights.com.

Website Composition Index
flights.com 6.50% 42.48x
viator.com 1.68% 33.59x
hotels-for-everyone.com 1.25% 33.33x
cruiseweb.com 2.61% 31.33x
prokerala.com 1.51% 30.65x
hyatt.com 1.91% 30.46x
cheapair.com 1.77% 29.87x
seatmaestro.com 1.12% 29.16x
homemetry.com 1.73% 28.52x
alaskaair.com 3.61% 28.48x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 25.19x
England Tourism 0.04% 20.69x
London Tourism 0.15% 19.45x
Mexico Travel 0.45% 18.25x
Weather Information 1.62% 17.35x
Beach Vacations 5.03% 16.81x
European Museums, Restaurants & Events 2.22% 16.61x
South Carolina Travel 0.11% 15.19x
San Francisco Tourism 0.90% 14.98x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.12% 14.90x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female