Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 1.7 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 15.87% 26.86x
Work Comes First Travelers 12.06% 24.79x
Retired Budget Healthcare Shoppers 23.08% 23.79x
Retired Assisted Living Shoppers 19.95% 23.76x
Orlando Activities Researchers 6.26% 23.45x
Heart Surgery Researchers 15.77% 23.42x
Medical Science Researchers 15.15% 22.61x
Travel Book Readers 12.89% 21.13x
Train Travelers 30.29% 20.88x
Flower Delivery Shoppers 14.64% 20.67x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.42x
Gap 0.02% 1.36x
Zumiez 0.03% 1.35x
Banana Republic 0.02% 1.29x
Chicos 0.01% 1.25x
Express 0.02% 1.21x
Urban Outfitters 0.01% 1.17x
Buckle 0.01% 1.02x
Old Navy 0.02% 0.99x
Maurices 0.03% 0.97x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is travelocity.com.

Website Composition Index
travelocity.com 1.45% 55.08x
expedia.com 4.19% 43.26x
prokerala.com 1.37% 30.04x
freeadvice.com 1.49% 28.14x
rome2rio.com 14.22% 25.72x
flyfrontier.com 4.45% 25.31x
travelmath.com 28.31% 24.72x
tampaairport.com 1.37% 21.29x
hotels.com 1.06% 20.92x
seatguru.com 1.29% 19.57x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.16% 16.80x
Weather Information 0.08% 16.64x
Discount Travel 16.84% 14.85x
Germany Cluster 0.13% 12.08x
Credit Unions & Consumer Protection 0.04% 11.71x
Discount Shopping 0.07% 11.53x
International Development & Health 0.03% 11.29x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 11.29x
Smart Travel 0.81% 11.14x
Bulgaria Cluster 0.14% 10.96x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female