Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 2.4 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 46.34% 43.64x
Work Comes First Travelers 42.16% 42.07x
Flight and Hotel Shoppers 49.36% 36.94x
Orlando Activities Researchers 27.88% 32.72x
Retired Health Insurance Researchers 37.18% 32.08x
Work Hard, Play Hard Travelers 36.33% 31.73x
Train Travelers 44.44% 30.53x
Vacation Rental Accommodation Researchers 29.98% 29.98x
Home Lending Researchers 37.46% 29.81x
Home Buyers 32.89% 29.81x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.01x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is flightview.com.

Website Composition Index
flightview.com 1.42% 53.99x
ncl.com 1.89% 42.64x
tbdress.com 1.63% 40.27x
bookingbuddy.com 1.00% 39.21x
hotwire.com 8.35% 39.18x
reservations.com 6.25% 38.86x
ericdress.com 1.52% 38.83x
ritzcarlton.com 1.17% 38.64x
bringfido.com 1.26% 35.95x
rehold.com 1.30% 35.14x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Weather Information.

Content Affinity Composition Index
Weather Information 0.27% 22.89x
South Carolina Beach Travel 0.28% 21.82x
Paper & Packaging 0.05% 21.27x
Party Suppliers 0.60% 21.08x
Custom Gifts 0.31% 20.98x
Cruise Vacations 4.40% 20.59x
Institutional Investing 0.19% 20.53x
Bathrooms & Plumbing 0.23% 20.22x
Moving & Storage 0.53% 20.17x
Pre-Built Home Researchers 0.30% 19.99x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female