Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 2.5 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 48.88% 44.32x
Work Comes First Travelers 45.36% 43.56x
Flight and Hotel Shoppers 50.80% 38.82x
Work Hard, Play Hard Travelers 40.14% 34.39x
Train Travelers 47.46% 33.66x
Retired Health Insurance Researchers 38.03% 33.27x
Orlando Activities Researchers 31.01% 32.95x
Las Vegas Hotel Researchers 40.83% 31.09x
Medical Science Researchers 32.12% 30.71x
Travel Researchers 40.11% 30.53x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.43x
Buckle 0.01% 1.29x
American Eagle Outfitters 0.01% 1.17x
Victoria's Secret 0.02% 1.16x
Carhartt 0.12% 1.10x
Old Navy 0.01% 1.05x
The Childrens Place 0.01% 0.99x
Journeys 0.01% 0.97x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is flights.com.

Website Composition Index
flights.com 1.50% 67.58x
flightview.com 2.01% 53.90x
southwest.com 2.22% 47.60x
ncl.com 3.05% 41.48x
vrbo.com 2.10% 41.13x
reservations.com 9.36% 37.99x
ritzcarlton.com 1.71% 37.90x
choicehotels.com 2.39% 36.40x
bookingbuddy.com 1.28% 36.05x
cruiselawnews.com 1.23% 35.76x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.06% 26.70x
Weather Information 0.41% 22.79x
South Carolina Beach Travel 0.48% 20.93x
Beach Vacations 0.79% 20.31x
Cruise Vacations 6.43% 20.08x
National Parks 0.67% 19.55x
Home Decoration - Crafts & Kids 0.21% 19.26x
Cigars 0.07% 19.11x
Moving & Storage 0.84% 18.52x
European Museums, Restaurants & Events 0.46% 18.47x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female