Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 1.6 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 9.43% 29.53x
Orlando Activities Researchers 2.26% 28.90x
Retired Budget Healthcare Shoppers 18.23% 28.18x
Heart Surgery Researchers 11.25% 27.98x
Retired Assisted Living Shoppers 15.81% 27.53x
Medical Science Researchers 10.75% 26.99x
Work Comes First Travelers 6.33% 26.48x
Travel Book Readers 8.39% 24.59x
Train Travelers 26.63% 23.20x
Flower Delivery Shoppers 10.86% 22.76x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 2.70x
Talbots 0.02% 1.85x
J. Crew 0.02% 1.56x
White House Black Market 0.02% 1.50x
American Apparel 0.01% 1.47x
Chicos 0.02% 1.37x
Victoria's Secret 0.02% 1.24x
Lululemon 0.01% 1.11x
Mens Wearhouse 0.01% 1.09x
Urban Outfitters 0.02% 1.05x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is expedia.com.

Website Composition Index
expedia.com 1.39% 48.23x
flightview.com 3.23% 38.11x
rome2rio.com 8.97% 34.90x
flyfrontier.com 4.62% 28.30x
travelmath.com 27.98% 28.29x
tampaairport.com 1.30% 24.26x
caribjournal.com 1.29% 22.76x
homes.com 1.85% 20.42x
autobytel.com 1.47% 19.92x
taxifarefinder.com 1.07% 19.07x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Discount Travel.

Content Affinity Composition Index
Discount Travel 11.01% 17.74x
Franco-African Cluster 0.13% 16.85x
South Carolina Travel 0.06% 13.75x
Germany Cluster 0.09% 13.09x
Pakistan Cluster 0.55% 12.32x
Private Aviation 0.67% 11.25x
Canada Travel & Tourism 0.08% 10.86x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.05% 10.03x
Greece Cluster 0.10% 9.90x
Upstate New York State Athletics 0.03% 9.40x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female