Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 2.3 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 48.43% 33.06x
Orlando Activities Researchers 40.79% 32.49x
Flight and Hotel Shoppers 46.54% 31.15x
Texas Activity Researchers 37.14% 30.90x
Train Travelers 46.11% 30.79x
Nashville Activity Researchers 38.61% 30.29x
Retired Health Insurance Researchers 38.93% 29.99x
Retired Assisted Living Shoppers 37.93% 29.63x
Home Custom Bedroom Decorators 36.54% 29.55x
Custom Home Lighting Shoppers 36.57% 29.54x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.60x
Club Monaco 0.01% 1.57x
Hugo Boss 0.04% 1.48x
Armani 0.02% 1.48x
Ann Taylor 0.02% 1.46x
Kate Spade 0.03% 1.43x
REI 0.01% 1.42x
Madewell 0.02% 1.35x
Michael Kors 0.05% 1.34x
Urban Outfitters 0.04% 1.34x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is flights.com.

Website Composition Index
flights.com 8.01% 44.26x
viator.com 2.51% 39.05x
enterprise.com 4.25% 37.51x
hyatt.com 3.95% 36.06x
hotels-for-everyone.com 1.71% 35.45x
homemetry.com 3.20% 33.35x
omnihotels.com 1.32% 32.31x
jetblue.com 2.36% 32.29x
cheapair.com 2.23% 31.23x
prokerala.com 1.87% 31.20x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.20% 19.58x
Mexico Travel 0.61% 19.13x
London Tourism 0.20% 16.84x
Weather Information 1.90% 16.45x
Caribbean Vacation 3.82% 16.17x
European Museums, Restaurants & Events 2.68% 16.17x
Beach Vacations 7.05% 15.44x
Smart Travel 7.14% 15.18x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 14.91x
As Seen On TV Products 0.06% 14.85x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female