Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 2.1 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 55.60% 35.17x
Work Comes First Travelers 53.49% 34.43x
Flight and Hotel Shoppers 54.06% 31.53x
Train Travelers 44.47% 30.41x
Work Hard, Play Hard Travelers 47.18% 28.11x
Orlando Activities Researchers 40.02% 27.00x
Travel Book Readers 29.42% 26.80x
Retired Health Insurance Researchers 43.55% 26.60x
Travel Researchers 46.03% 26.46x
Legal Advice Researchers 32.10% 25.34x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.68x
LOFT 0.01% 1.54x
Express 0.02% 1.49x
Chicos 0.01% 1.38x
Aeropostale 0.01% 1.33x
White House Black Market 0.01% 1.33x
Old Navy 0.02% 1.22x
Victoria's Secret 0.02% 1.20x
Gap 0.01% 1.14x
Journeys 0.02% 1.14x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is flights.com.

Website Composition Index
flights.com 3.19% 45.82x
cruiseweb.com 1.39% 34.71x
rdu.com 1.13% 34.23x
cheapair.com 1.02% 32.28x
flightview.com 3.16% 31.97x
southwest.com 5.16% 30.53x
vrbo.com 5.28% 27.38x
homeaway.com 1.59% 27.35x
tripmasters.com 1.69% 26.85x
windstarcruises.com 1.05% 26.45x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Weather Information.

Content Affinity Composition Index
Weather Information 0.95% 20.26x
Home Improvement Contractor 0.05% 18.13x
Mexico Travel 0.23% 18.08x
Beach Vacations 1.61% 16.20x
Home Decoration - Crafts & Kids 0.46% 15.71x
South Carolina Beach Travel 0.83% 15.55x
Franchising 0.10% 15.43x
Apartment & Community Real Estate Researchers 0.06% 15.28x
European Museums, Restaurants & Events 0.95% 15.26x
Caribbean Vacation 3.10% 14.99x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female