Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 3.5 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 47.97% 33.53x
Work Comes First Travelers 46.89% 32.80x
Flight and Hotel Shoppers 46.43% 30.08x
Travel Researchers 42.98% 28.66x
Train Travelers 44.13% 28.11x
Work Hard, Play Hard Travelers 41.08% 28.08x
Orlando Activities Researchers 34.62% 27.92x
Retired Health Insurance Researchers 34.88% 26.34x
Vacation Planners 38.62% 25.63x
Travel Book Readers 34.28% 25.56x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.23x
Carhartt 0.15% 1.06x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is flights.com.

Website Composition Index
flights.com 4.91% 48.36x
cruiseweb.com 2.08% 35.75x
prokerala.com 1.20% 34.96x
cheapair.com 1.39% 33.69x
rdu.com 1.55% 33.53x
princess.com 1.74% 30.59x
southwest.com 8.72% 30.14x
americandiscountcruises.com 1.05% 29.59x
alaskaair.com 2.23% 29.56x
hotelguides.com 1.47% 29.37x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 0.33% 19.71x
Weather Information 1.32% 19.47x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.09% 18.66x
Beach Vacations 3.50% 17.74x
European Museums, Restaurants & Events 1.59% 17.56x
London Tourism 0.08% 17.47x
San Francisco Tourism 0.48% 16.35x
National Parks 1.69% 16.13x
Maps & Navigation 2.03% 15.88x
Home Printing 0.12% 15.53x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female