Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 2.9 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 41.29% 28.69x
Texas Activity Researchers 33.88% 27.49x
Nashville Activity Researchers 37.12% 26.98x
Custom Home Lighting Shoppers 32.36% 25.64x
Home Custom Bedroom Decorators 32.36% 25.63x
Retired Health Insurance Researchers 31.44% 24.68x
Train Travelers 36.56% 24.61x
Travel Book Readers 39.75% 24.56x
Trendy Shoe Shoppers 34.75% 24.24x
Louisiana Activities Researchers 30.76% 24.18x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.02% 2.00x
Intermix 0.02% 1.82x
Joe's Jeans 0.01% 1.76x
Columbia 0.02% 1.72x
Michael Kors 0.04% 1.69x
LL Bean 0.01% 1.69x
Kate Spade 0.03% 1.67x
Club Monaco 0.01% 1.67x
Hugo Boss 0.05% 1.61x
Madewell 0.03% 1.58x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is sleepinginairports.net.

Website Composition Index
sleepinginairports.net 1.17% 63.63x
flights.com 12.38% 57.66x
travelweekly.com 2.55% 56.96x
icelandair.us 1.15% 56.13x
thepointsguy.com 1.72% 55.65x
flightview.com 2.20% 55.59x
uber-fare-estimator.com 2.66% 49.69x
whatscheaper.com 1.12% 49.50x
lasvegas.com 1.01% 47.00x
nationalgeographicexpeditions.com 1.02% 45.55x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.06% 27.44x
South Carolina Travel 0.64% 21.33x
Smart Travel 11.80% 19.07x
Mexico Travel 1.38% 18.77x
European Museums, Restaurants & Events 5.45% 18.74x
Caribbean Vacation 4.96% 18.50x
Weather Information 3.04% 17.92x
London Tourism 0.66% 17.55x
Travel Adventure 22.94% 16.64x
Higher-End Fashion Brands 2.41% 15.73x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female