Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 2.4 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 34.82% 34.85x
Work Comes First Travelers 30.75% 33.18x
Retired Health Insurance Researchers 33.30% 28.02x
Orlando Activities Researchers 21.45% 26.32x
Retired Assisted Living Shoppers 30.36% 26.26x
Retired Budget Healthcare Shoppers 33.29% 26.02x
Heart Surgery Researchers 26.88% 25.76x
Flight and Hotel Shoppers 35.83% 25.61x
Home Buyers 28.00% 25.34x
Medical Science Researchers 26.41% 25.04x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Hollister.

Location Composition Index
Hollister 0.02% 1.56x
Chicos 0.03% 1.48x
Eddie Bauer 0.01% 1.38x
Michael Kors 0.01% 1.38x
Aeropostale 0.02% 1.37x
Lane Bryant 0.02% 1.37x
Banana Republic 0.02% 1.28x
Gap 0.02% 1.28x
Old Navy 0.04% 1.19x
J. Crew 0.01% 1.17x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is hotwire.com.

Website Composition Index
hotwire.com 3.16% 47.88x
reservations.com 1.19% 34.05x
jetsetter.com 1.25% 30.90x
intelius.com 2.61% 30.41x
hotels.com 11.07% 29.86x
flyfrontier.com 4.74% 28.97x
officedepot.com 3.00% 28.71x
healthnfitness.net 2.32% 28.63x
weathertech.com 1.17% 28.44x
hilton.com 1.74% 28.25x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.08% 22.38x
Custom Gifts 0.08% 21.42x
Disease Cluster 0.05% 18.99x
Weather Information 0.14% 17.86x
Discount Travel 37.64% 17.39x
Cuba & Mexico Media 0.07% 16.65x
Yard Structures 0.04% 16.28x
Business News & Information Readers 0.20% 16.21x
Pharmacy 0.26% 15.99x
Flower Shopping 0.07% 15.92x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female