Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 3.9 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 51.77% 28.91x
Work Comes First Travelers 51.26% 28.30x
Orlando Activities Researchers 40.51% 28.29x
Train Travelers 45.82% 27.65x
Travel Researchers 50.16% 27.40x
Work Hard, Play Hard Travelers 46.82% 26.40x
Texas Activity Researchers 38.24% 26.36x
Flight and Hotel Shoppers 53.07% 26.33x
Retired Health Insurance Researchers 40.17% 25.92x
Nashville Activity Researchers 38.18% 25.88x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.63x
Madewell 0.03% 1.54x
Urban Outfitters 0.04% 1.45x
Ralph Lauren 0.02% 1.41x
Armani 0.02% 1.37x
Ann Taylor 0.02% 1.34x
Lululemon 0.04% 1.31x
Brooks Brothers 0.03% 1.29x
Dressbarn 0.04% 1.28x
Jos A. Bank Clothiers 0.04% 1.27x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is flights.com.

Website Composition Index
flights.com 7.89% 45.97x
viator.com 2.21% 41.07x
enterprise.com 3.49% 39.43x
hotels-for-everyone.com 1.57% 38.34x
hyatt.com 3.32% 37.46x
homemetry.com 2.78% 35.13x
cruiseweb.com 3.07% 34.21x
prokerala.com 1.76% 34.16x
omnihotels.com 1.12% 33.70x
jetblue.com 2.11% 33.67x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 0.51% 17.49x
South Carolina Travel 0.15% 16.86x
Beach Vacations 5.77% 15.57x
Weather Information 1.73% 15.54x
London Tourism 0.15% 15.19x
European Museums, Restaurants & Events 2.30% 14.92x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 14.45x
Home Décor, Furniture, & Decorating 0.01% 14.27x
Caribbean Vacation 3.76% 13.76x
Southern California Cluster 0.59% 13.60x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female