Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 1.6 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Affordable Hotel Bookers.

Interest Composition Index
Affordable Hotel Bookers 83.29% 86.81x
Flight and Hotel Shoppers 85.17% 86.39x
Last Minute Travelers 75.30% 85.01x
Family Adventures Travelers 7.48% 64.33x
Moving Services Shoppers 15.09% 45.87x
Work Comes First Travelers 3.42% 45.07x
Vacation Rental Accommodation Researchers 52.97% 42.76x
Apartment Furniture Shoppers 9.01% 39.42x
Bed & Bath Shoppers 17.80% 37.55x
Car Rental Shoppers 40.22% 36.99x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.33x
Maurices 0.02% 0.97x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is onetravel.com.

Website Composition Index
onetravel.com 1.48% 100.58x
momondo.com 5.45% 84.93x
cheapoair.com 5.81% 77.38x
trivago.com 10.20% 74.66x
priceline.com 16.39% 73.49x
kayak.com 37.80% 66.56x
rome2rio.com 4.90% 61.91x
esky.com 3.02% 42.59x
consumersearch.com 1.83% 40.94x
shop411.com 1.98% 39.57x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Discount Travel.

Content Affinity Composition Index
Discount Travel 9.46% 43.02x
Spam Call Number Searchers 0.13% 20.17x
Promo Codes 0.07% 18.86x
Spanish Health & Wellness 0.73% 17.05x
Virginia Athletics 0.10% 16.27x
National Parks 0.05% 16.09x
Apartment Hunting 4.23% 15.16x
Spanish Lifestyle & Health 0.33% 14.63x
Smart Travel 0.47% 14.00x
Charity Walks 0.81% 13.68x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male