Dstillery Audiences

DISCOUNT FLIGHT SEARCHERS

Audience Size: 3 Million Devices

Explore the Discount Flight Searchers Audience

Below you'll find more information about the Discount Flight Searchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Discount Flight Searchers audience.

Dstillery Crafted Audiences

INTERESTS

The Discount Flight Searchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Discount Flight Searchers audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 51.28% 106.73x
Work Comes First Travelers 44.87% 103.81x
Flight and Hotel Shoppers 55.98% 100.89x
Travel Researchers 47.44% 98.31x
Orlando Activities Researchers 30.77% 92.76x
Retired Health Insurance Researchers 36.75% 92.33x
Train Travelers 44.44% 88.78x
Home Lending Researchers 41.88% 88.27x
Vacation Planners 39.74% 88.25x
Heart Surgery Researchers 29.91% 87.53x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Interest attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Discount Flight Searchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Discount Flight Searchers audience is Old Navy.

Location Composition Index
Old Navy 0.13% 5.63x
Chicos 0.01% 1.50x
Carhartt 0.18% 1.03x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Location attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Discount Flight Searchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Discount Flight Searchers audience is flights.com.

Website Composition Index
flights.com 4.01% 48.56x
cruiseweb.com 1.73% 36.06x
prokerala.com 1.02% 35.68x
rdu.com 1.34% 34.93x
cheapair.com 1.17% 33.99x
southwest.com 6.81% 31.13x
princess.com 1.20% 30.60x
flightview.com 3.53% 30.42x
hotelguides.com 1.18% 29.85x
alaskaair.com 1.58% 29.14x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Web attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Discount Flight Searchers audience is Medical Diagnostics.

Content Affinity Composition Index
Medical Diagnostics 11.97% 29.30x
Cruise Vacations 10.68% 28.31x
Travel Adventure 8.55% 27.55x
Personal Investment & Advisor Researchers 5.13% 23.62x
Health Issues Cluster 8.55% 21.47x
Law School 4.70% 21.14x
US Military Cluster 8.55% 20.66x
Assorted Topics (Events, Tickets, Fitness) 9.40% 20.43x
Appliances & Reviews 18.38% 20.31x
People Search 14.53% 20.22x
Composition Percentage: The overlap percentage between the Discount Flight Searchers audience and the Content Affinity attribute.
Index: A comparison of the Discount Flight Searchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Discount Flight Searchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female