Dstillery Audiences

DISNEY FANS

Audience Size: 3.5 Million Devices

Explore the Disney Fans Audience

Below you'll find more information about the Disney Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Disney Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Disney Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disney Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 42.58% 26.42x
Theme Park Researchers 41.62% 25.42x
Orlando Activities Researchers 23.68% 16.49x
TV Junkies 18.11% 15.48x
Nashville Activity Researchers 22.28% 15.05x
Junk Food Lovers 21.59% 14.47x
Moviegoers 24.33% 14.22x
Bargain Shopping Researchers 20.50% 14.18x
Misc-Deal Seekers or Coupon Shoppers 20.36% 14.16x
Candy Shoppers 25.19% 13.89x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Interest attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disney Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disney Fans audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.03% 1.89x
Tommy Bahama 0.05% 1.70x
Express Outlets 0.01% 1.46x
Charlotte Russe 0.03% 1.31x
Chicos 0.06% 1.28x
Joe's Jeans 0.01% 1.20x
Uniqlo 0.02% 1.19x
Dressbarn 0.06% 1.19x
Free People 0.03% 1.18x
Gymboree 0.04% 1.17x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Location attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disney Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disney Fans audience is disneydining.com.

Website Composition Index
disneydining.com 3.55% 62.82x
themeparktourist.com 6.92% 59.32x
mouseplanet.com 1.96% 58.54x
yourwdwstore.net 2.09% 58.24x
themainstreetmouse.com 1.17% 57.52x
disneyaddicts.com 2.50% 56.65x
wdwmagic.com 5.95% 54.37x
allears.net 5.29% 54.32x
chipandco.com 3.90% 54.13x
themouseforless.com 4.63% 53.83x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Web attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disney Fans audience is Theme Park Tourism.

Content Affinity Composition Index
Theme Park Tourism 20.96% 31.20x
Parenting Blogs 2.58% 15.84x
Assorted Topics (Toys, T-Shirts, Volvos) 0.30% 15.20x
Toys Shopping 6.32% 12.96x
Cheerleading 1.81% 12.80x
Costumes 0.98% 12.28x
Southern California Cluster 1.63% 12.16x
Custom Gifts 4.32% 11.78x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.41% 10.73x
Cub & Girl Scouts 1.50% 10.56x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Content Affinity attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disney Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female