Dstillery Audiences

DISNEY FANS

Audience Size: 3.9 Million Devices

Explore the Disney Fans Audience

Below you'll find more information about the Disney Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Disney Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Disney Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disney Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 46.17% 34.11x
Theme Park Researchers 45.01% 31.03x
Orlando Activities Researchers 27.16% 21.74x
TV Junkies 24.08% 20.34x
Nashville Activity Researchers 25.32% 19.65x
Junk Food Lovers 25.59% 19.59x
Entertainment Industry Decision Makers 22.69% 19.13x
TV Advertising Professionals 23.26% 18.94x
Misc-Deal Seekers or Coupon Shoppers 24.13% 18.64x
Bargain Shopping Researchers 22.71% 18.59x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Interest attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disney Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disney Fans audience is White House Black Market.

Location Composition Index
White House Black Market 0.46% 1.39x
Jos A. Bank Clothiers 0.39% 1.39x
Mens Wearhouse 0.64% 1.34x
Buckle 0.34% 1.29x
Tommy Bahama 0.04% 1.28x
Columbia 0.02% 1.23x
Johnston and Murphy 0.55% 1.21x
Uniqlo 0.02% 1.20x
Abercrombie & Fitch 0.05% 1.18x
Bonobos 0.09% 1.18x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Location attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disney Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disney Fans audience is disneydining.com.

Website Composition Index
disneydining.com 3.54% 57.21x
themouseforless.com 2.30% 52.84x
dadsguidetowdw.com 2.10% 51.78x
themeparktourist.com 7.56% 51.30x
dvcresalemarket.com 1.04% 50.87x
disneytips.com 1.21% 50.86x
disneyaddicts.com 2.18% 50.61x
mouseplanet.com 1.61% 50.05x
yourwdwstore.net 1.59% 48.85x
disneyfanatic.com 3.22% 48.35x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Web attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disney Fans audience is Theme Park Tourism.

Content Affinity Composition Index
Theme Park Tourism 19.06% 27.22x
Parenting Blogs 2.27% 13.47x
Costumes 0.55% 12.79x
Toys Shopping 3.78% 12.69x
Cheerleading 1.14% 12.08x
Assorted Topics (Toys, T-Shirts, Volvos) 0.22% 11.68x
Custom Gifts 2.76% 11.67x
Southern California Cluster 0.85% 11.43x
Cub & Girl Scouts 1.05% 10.24x
Drawing & Animation 0.14% 10.06x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Content Affinity attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disney Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female