Dstillery Audiences

DISNEY FANS

Audience Size: 2.4 Million Devices

Explore the Disney Fans Audience

Below you'll find more information about the Disney Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Disney Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Disney Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disney Fans audience is Theme Park Researchers.

Interest Composition Index
Theme Park Researchers 44.27% 39.22x
Disney Vacation Planners 44.76% 38.82x
TV Advertising Professionals 23.01% 25.35x
Tampa and St Petersburg Trip Planners 23.83% 24.45x
Entertainment Industry Decision Makers 23.65% 24.26x
Orlando Activities Researchers 17.74% 23.82x
Cord Cutters 23.87% 22.65x
Entertainment & Tabloid Magazine Readers 23.33% 22.52x
Junk Food Lovers 21.06% 22.38x
Advertising Professionals 21.07% 22.03x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Interest attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disney Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disney Fans audience is Hollister.

Location Composition Index
Hollister 0.03% 1.66x
Belk 0.01% 1.40x
Banana Republic 0.03% 1.35x
Mens Wearhouse 0.05% 1.31x
Dressbarn 0.03% 1.30x
Express 0.03% 1.28x
Chicos 0.03% 1.25x
Old Navy 0.05% 1.25x
Forever 21 0.02% 1.24x
Aeropostale 0.03% 1.24x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Location attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disney Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disney Fans audience is disneydining.com.

Website Composition Index
disneydining.com 10.85% 61.52x
wdwmagic.com 8.47% 54.52x
disneyfanatic.com 3.92% 53.54x
disneytips.com 2.60% 53.13x
themeparktourist.com 3.65% 51.19x
wdwinfo.com 8.85% 50.52x
thekingdominsider.com 1.10% 48.12x
disneyaddicts.com 1.74% 47.83x
micechat.com 5.79% 47.47x
kennythepirate.com 15.92% 47.39x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Web attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disney Fans audience is Theme Park Tourism.

Content Affinity Composition Index
Theme Park Tourism 16.28% 37.07x
Custom Gifts 0.04% 12.63x
Collectibles - Toys & Collectibles 10.83% 12.53x
Toys Shopping 0.19% 11.66x
Party Suppliers 0.04% 11.45x
Mysticism 0.05% 11.36x
Parenting Blogs 0.54% 11.26x
Florida Naples News Cluster 6.69% 11.03x
Florida Jacksonville & Orlando Cluster 24.83% 10.35x
Broadway Information 2.47% 9.87x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Content Affinity attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disney Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male