Dstillery Audiences

DISNEY FANS

Audience Size: 2.4 Million Devices

Explore the Disney Fans Audience

Below you'll find more information about the Disney Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Disney Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Disney Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disney Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 47.10% 55.54x
Theme Park Researchers 47.28% 51.45x
Blu-ray & DVD Movie Shoppers 2.85% 33.02x
Orlando Activities Researchers 23.93% 30.22x
TV Junkies 18.45% 27.09x
Nashville Activity Researchers 21.37% 26.75x
Junk Food Lovers 20.94% 26.26x
Sea World Park Trip Planners 25.28% 25.55x
Moviegoers 22.07% 25.34x
Bargain Shopping Researchers 18.81% 25.26x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Interest attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disney Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disney Fans audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.23% 1.55x
Columbia 0.02% 1.51x
Jos A. Bank Clothiers 0.45% 1.47x
Tommy Bahama 0.05% 1.42x
White House Black Market 0.33% 1.41x
Mens Wearhouse 0.70% 1.39x
Uniqlo 0.03% 1.39x
Free People 0.04% 1.34x
Zara 0.04% 1.34x
Express Outlets 0.01% 1.33x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Location attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disney Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disney Fans audience is howtodisney.com.

Website Composition Index
howtodisney.com 1.08% 57.68x
disneydining.com 4.96% 49.67x
chipandco.com 4.24% 46.66x
disneytips.com 1.59% 46.50x
disneyaddicts.com 3.10% 46.11x
mouseplanet.com 2.82% 46.03x
themainstreetmouse.com 1.56% 45.54x
themouseforless.com 4.30% 45.35x
themeparktourist.com 11.83% 44.62x
dadsguidetowdw.com 3.92% 44.61x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Web attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disney Fans audience is Theme Park Tourism.

Content Affinity Composition Index
Theme Park Tourism 27.83% 41.42x
Parenting Blogs 2.64% 18.38x
Assorted Topics (Toys, T-Shirts, Volvos) 0.34% 17.72x
Costumes 0.86% 16.73x
Toys Shopping 5.65% 16.42x
Cheerleading 1.71% 16.26x
Southern California Cluster 1.37% 15.01x
Custom Gifts 3.98% 14.54x
Drawing & Animation 0.20% 13.77x
Cub & Girl Scouts 1.47% 13.54x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Content Affinity attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disney Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female