Dstillery Audiences

DISNEY FANS

Audience Size: 3.8 Million Devices

Explore the Disney Fans Audience

Below you'll find more information about the Disney Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Disney Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Disney Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disney Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 48.03% 33.84x
Theme Park Researchers 47.21% 32.63x
Orlando Activities Researchers 26.02% 20.98x
TV Advertising Professionals 23.90% 19.41x
Junk Food Lovers 23.66% 19.20x
TV Junkies 23.64% 19.16x
Entertainment Industry Decision Makers 24.07% 18.96x
Tampa and St Petersburg Trip Planners 22.92% 18.55x
Nashville Activity Researchers 22.62% 18.38x
Pet Boarding and Sitter Researchers 25.22% 18.36x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Interest attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disney Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disney Fans audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.60x
Chicos 0.01% 1.34x
The Childrens Place 0.01% 1.20x
Journeys 0.01% 1.15x
Carhartt 0.14% 1.02x
Victoria's Secret 0.01% 0.87x
Mens Wearhouse 0.02% 0.83x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Location attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disney Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disney Fans audience is disneydining.com.

Website Composition Index
disneydining.com 4.30% 49.86x
yourwdwstore.net 1.30% 46.79x
dadsguidetowdw.com 1.43% 46.72x
themeparktourist.com 5.61% 44.24x
disneyaddicts.com 2.74% 42.51x
disneyfanatic.com 3.21% 42.21x
wdwmagic.com 6.46% 42.04x
yourfirstvisit.net 1.11% 40.06x
wdwinfo.com 9.49% 38.70x
allears.net 14.31% 38.68x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Web attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disney Fans audience is Theme Park Tourism.

Content Affinity Composition Index
Theme Park Tourism 19.35% 34.78x
Drawing & Animation 0.08% 15.97x
Southern California Cluster 0.26% 14.40x
Cheerleading 0.64% 14.20x
Toys Shopping 1.79% 13.25x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.41% 12.89x
Cub & Girl Scouts 0.60% 12.54x
Costumes 0.23% 12.47x
Assorted Topics (Toys, T-Shirts, Volvos) 0.09% 12.33x
Southern California Tourism 1.38% 12.24x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Content Affinity attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disney Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female