Dstillery Audiences

DISNEY FANS

Audience Size: 3.1 Million Devices

Explore the Disney Fans Audience

Below you'll find more information about the Disney Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Disney Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Disney Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disney Fans audience is Theme Park Researchers.

Interest Composition Index
Theme Park Researchers 41.44% 25.82x
TV Junkies 17.52% 15.35x
Misc-Deal Seekers or Coupon Shoppers 20.12% 14.24x
Bargain Shopping Researchers 20.74% 14.22x
Moviegoers 24.76% 14.07x
Junk Food Lovers 22.77% 14.02x
Sea World Park Trip Planners 27.85% 13.98x
Tech-Savvy Moms 21.85% 13.64x
Candy Shoppers 25.88% 13.63x
Harry Potter Fans 31.74% 13.52x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Interest attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disney Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disney Fans audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 1.91x
Tommy Bahama 0.04% 1.42x
Joe's Jeans 0.01% 1.35x
Hollister 0.02% 1.30x
Michael Kors 0.02% 1.18x
Lane Bryant 0.05% 1.14x
Express 0.03% 1.11x
Supreme 0.00% 1.11x
Uniqlo 0.01% 1.08x
Aeropostale 0.04% 1.08x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Location attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disney Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disney Fans audience is disneydining.com.

Website Composition Index
disneydining.com 3.00% 93.81x
themeparktourist.com 7.27% 88.15x
mouseplanet.com 2.32% 84.91x
yourwdwstore.net 2.62% 83.49x
disneyaddicts.com 2.42% 83.06x
chipandco.com 3.85% 82.32x
themainstreetmouse.com 1.37% 82.20x
allears.net 4.06% 80.05x
themouseforless.com 5.23% 79.34x
disneyfanatic.com 3.46% 79.26x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Web attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disney Fans audience is Theme Park Tourism.

Content Affinity Composition Index
Theme Park Tourism 20.55% 30.96x
Parenting Blogs 2.90% 16.16x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.37% 14.87x
Cheerleading 1.92% 11.84x
Toys Shopping 7.19% 11.62x
Costumes 1.12% 11.21x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.15% 10.95x
Southern California Cluster 1.81% 10.95x
Cub & Girl Scouts 1.53% 10.92x
Custom Gifts 5.08% 10.59x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Content Affinity attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disney Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female