Dstillery Audiences

DISNEY FANS

Audience Size: 2.8 Million Devices

Explore the Disney Fans Audience

Below you'll find more information about the Disney Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Disney Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Disney Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disney Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 45.67% 48.21x
Theme Park Researchers 45.19% 44.65x
Orlando Activities Researchers 24.19% 27.85x
Nashville Activity Researchers 21.86% 25.14x
TV Junkies 19.42% 24.55x
Bargain Shopping Researchers 19.92% 23.70x
Junk Food Lovers 21.92% 23.61x
Candy Shoppers 24.43% 23.36x
Sea World Park Trip Planners 25.69% 23.31x
Moviegoers 24.37% 22.70x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Interest attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disney Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disney Fans audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.04% 1.40x
Johnston and Murphy 0.09% 1.39x
Abercrombie & Fitch 0.03% 1.37x
Jos A. Bank Clothiers 0.33% 1.31x
Levi Strauss 0.01% 1.25x
White House Black Market 0.08% 1.25x
Dressbarn 0.04% 1.24x
Michael Kors 0.02% 1.23x
Chicos 0.05% 1.23x
Charlotte Russe 0.02% 1.21x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Location attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disney Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disney Fans audience is howtodisney.com.

Website Composition Index
howtodisney.com 1.12% 114.49x
disneydining.com 4.90% 92.78x
disneyaddicts.com 3.10% 87.53x
dvcrentalstore.com 1.04% 85.61x
themeparktourist.com 9.22% 85.23x
disneytips.com 1.39% 84.81x
mouseplanet.com 2.37% 84.72x
chipandco.com 4.53% 84.62x
yourwdwstore.net 2.51% 83.33x
themouseforless.com 5.50% 82.96x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Web attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disney Fans audience is Theme Park Tourism.

Content Affinity Composition Index
Theme Park Tourism 25.23% 40.62x
Assorted Topics (Toys, T-Shirts, Volvos) 0.32% 18.94x
Parenting Blogs 2.62% 18.63x
Toys Shopping 5.92% 16.52x
Costumes 0.92% 16.35x
Cheerleading 1.74% 15.74x
Southern California Cluster 1.46% 14.86x
Custom Gifts 4.14% 14.66x
Cub & Girl Scouts 1.50% 12.92x
Tattoos & Costumes 0.28% 12.59x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Content Affinity attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disney Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female