Dstillery Audiences

DISNEY FANS

Audience Size: 2.9 Million Devices

Explore the Disney Fans Audience

Below you'll find more information about the Disney Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Disney Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Disney Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disney Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 45.33% 35.13x
Theme Park Researchers 43.74% 34.32x
TV Advertising Professionals 25.33% 23.63x
Tampa and St Petersburg Trip Planners 26.61% 23.01x
Entertainment Industry Decision Makers 25.36% 22.70x
Orlando Activities Researchers 20.59% 21.78x
Cord Cutters 27.56% 21.53x
Junk Food Lovers 23.51% 21.25x
TV Junkies 23.96% 20.68x
Entertainment & Tabloid Magazine Readers 24.40% 20.64x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Interest attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disney Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disney Fans audience is LOFT.

Location Composition Index
LOFT 0.03% 1.57x
White House Black Market 0.03% 1.52x
Lululemon 0.01% 1.49x
Michael Kors 0.02% 1.47x
Banana Republic 0.03% 1.47x
Chicos 0.03% 1.38x
Gymboree 0.02% 1.36x
Eddie Bauer 0.01% 1.35x
Hollister 0.02% 1.30x
Victoria's Secret 0.04% 1.25x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Location attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disney Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disney Fans audience is disneydining.com.

Website Composition Index
disneydining.com 5.50% 59.78x
disneyfanatic.com 2.87% 52.90x
wdwmagic.com 6.80% 51.64x
wdwinfo.com 10.65% 50.36x
themeparktourist.com 3.87% 50.31x
disneyaddicts.com 1.73% 49.48x
kennythepirate.com 12.37% 48.25x
thekingdominsider.com 1.45% 47.95x
disneytips.com 3.02% 47.87x
blogmickey.com 12.27% 46.65x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Web attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disney Fans audience is Theme Park Tourism.

Content Affinity Composition Index
Theme Park Tourism 15.10% 34.81x
Custom Gifts 0.13% 14.96x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.06% 14.50x
Cub & Girl Scouts 0.06% 14.50x
London Tourism & Events 0.04% 13.69x
Roleplay & Fantasy Games 0.11% 13.27x
Collectibles - Toys & Collectibles 11.07% 12.09x
Florida Naples News Cluster 7.50% 11.83x
Toys Shopping 0.36% 11.58x
Beach Vacations 0.22% 11.46x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Content Affinity attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disney Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female