Dstillery Audiences

DISNEY FANS

Audience Size: 2.9 Million Devices

Explore the Disney Fans Audience

Below you'll find more information about the Disney Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Disney Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Disney Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disney Fans audience is Theme Park Researchers.

Interest Composition Index
Theme Park Researchers 42.85% 25.58x
TV Junkies 17.02% 15.43x
Bargain Shopping Researchers 19.42% 14.99x
Misc-Deal Seekers or Coupon Shoppers 20.29% 14.41x
Moviegoers 25.39% 14.26x
Candy Shoppers 26.37% 13.86x
Junk Food Lovers 23.02% 13.70x
Tech-Savvy Moms 22.82% 13.55x
Blockbuster Movie Fans 20.66% 13.40x
Sweet Tooths 26.61% 13.30x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Interest attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disney Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disney Fans audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 1.67x
Gymboree 0.04% 1.41x
Tommy Bahama 0.03% 1.40x
American Eagle Outfitters 0.05% 1.13x
Uniqlo 0.01% 1.11x
Old Navy 0.06% 1.07x
Belk 0.02% 1.07x
Aeropostale 0.03% 1.07x
Kate Spade 0.02% 1.05x
Charlotte Russe 0.02% 1.04x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Location attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disney Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disney Fans audience is howtodisney.com.

Website Composition Index
howtodisney.com 0.90% 111.09x
disneylists.com 0.24% 104.18x
waltlife.com 0.24% 98.49x
disneydining.com 2.19% 95.14x
magicalearscollectibles.com 0.37% 89.84x
chipandco.com 3.32% 87.23x
guide4wdw.com 0.26% 84.59x
themeparktourist.com 6.26% 83.62x
magicyourband.com 0.19% 82.71x
disneyaddicts.com 1.97% 82.45x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Web attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disney Fans audience is Theme Park Tourism.

Content Affinity Composition Index
Theme Park Tourism 20.26% 32.28x
Parenting Blogs 2.93% 17.73x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.42% 16.14x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.15% 12.72x
Custom Gifts 4.42% 12.32x
Toys Shopping 6.93% 12.05x
Cheerleading 1.90% 11.82x
Costumes 1.18% 10.81x
Cub & Girl Scouts 1.54% 10.57x
Southern California Cluster 1.94% 10.54x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Content Affinity attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disney Fans audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999