Dstillery Audiences

DISNEY FANS

Audience Size: 2.8 Million Devices

Explore the Disney Fans Audience

Below you'll find more information about the Disney Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Disney Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Disney Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disney Fans audience is Disney Vacation Planners.

Interest Composition Index
Disney Vacation Planners 46.88% 33.59x
Theme Park Researchers 45.25% 31.17x
Orlando Activities Researchers 27.42% 21.84x
TV Junkies 26.31% 19.98x
Nashville Activity Researchers 25.13% 19.72x
Junk Food Lovers 26.90% 19.50x
Entertainment Industry Decision Makers 24.51% 19.19x
TV Advertising Professionals 25.49% 19.04x
Misc-Deal Seekers or Coupon Shoppers 25.71% 18.75x
Bargain Shopping Researchers 23.35% 18.42x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Interest attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disney Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disney Fans audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.48x
Belk 0.01% 1.34x
Uniqlo 0.02% 1.33x
Columbia 0.01% 1.30x
Chicos 0.06% 1.30x
White House Black Market 0.07% 1.29x
Express Outlets 0.01% 1.27x
Talbots 0.04% 1.27x
Gymboree 0.06% 1.27x
Charlotte Russe 0.03% 1.22x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Location attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disney Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disney Fans audience is themouseforless.com.

Website Composition Index
themouseforless.com 1.87% 75.54x
disneydining.com 4.10% 73.39x
yourfirstvisit.net 1.48% 69.08x
dadsguidetowdw.com 2.17% 68.25x
disneyaddicts.com 2.51% 66.22x
disneyfloralandgifts.com 1.24% 65.22x
dvcresalemarket.com 1.04% 63.79x
yourwdwstore.net 1.72% 62.95x
disneyfanatic.com 3.44% 61.26x
wdwmagic.com 6.42% 60.14x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Web attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disney Fans audience is Theme Park Tourism.

Content Affinity Composition Index
Theme Park Tourism 18.29% 29.66x
Parenting Blogs 2.20% 14.23x
Toys Shopping 3.15% 13.63x
Assorted Topics (Toys, T-Shirts, Volvos) 0.17% 12.93x
Cheerleading 1.01% 12.45x
Southern California Cluster 0.63% 12.40x
Custom Gifts 2.29% 12.18x
Costumes 0.51% 12.07x
Drawing & Animation 0.13% 11.06x
Sports Apparel 0.33% 10.74x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Content Affinity attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disney Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female