Dstillery Audiences

DISNEY FANS

Audience Size: 1.8 Million Devices

Explore the Disney Fans Audience

Below you'll find more information about the Disney Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Disney Fans audience.

Dstillery Crafted Audiences

INTERESTS

The Disney Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Disney Fans audience is Theme Park Researchers.

Interest Composition Index
Theme Park Researchers 43.43% 49.35x
Disney Vacation Planners 40.86% 43.75x
TV Advertising Professionals 18.06% 27.90x
Orlando Activities Researchers 7.84% 26.48x
Entertainment Industry Decision Makers 18.34% 25.65x
Advertising Professionals 17.31% 24.89x
Cord Cutters 20.48% 23.82x
Tampa and St Petersburg Trip Planners 17.40% 23.80x
Entertainment & Tabloid Magazine Readers 18.47% 22.79x
Doctor Who Fans 24.90% 22.71x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Interest attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Disney Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Disney Fans audience is Zumiez.

Location Composition Index
Zumiez 0.02% 1.56x
J. Crew 0.01% 1.54x
Talbots 0.01% 1.39x
Banana Republic 0.02% 1.39x
Michael Kors 0.01% 1.38x
Express 0.03% 1.37x
Old Navy 0.04% 1.30x
Lane Bryant 0.02% 1.28x
Chicos 0.02% 1.27x
H&M 0.01% 1.26x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Location attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Disney Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Disney Fans audience is howtodisney.com.

Website Composition Index
howtodisney.com 1.36% 73.25x
disneydining.com 33.83% 61.58x
wdwmagic.com 9.22% 57.04x
kennythepirate.com 18.68% 56.54x
themeparktourist.com 5.66% 55.53x
wdwinfo.com 3.90% 54.29x
disneytips.com 3.48% 54.25x
disneyfanatic.com 7.66% 51.76x
micechat.com 3.67% 51.42x
blogmickey.com 12.99% 49.06x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Web attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Disney Fans audience is Theme Park Tourism.

Content Affinity Composition Index
Theme Park Tourism 23.49% 43.34x
Collectibles - Toys & Collectibles 10.61% 12.46x
Florida Naples News Cluster 4.72% 10.03x
Roleplay & Fantasy Games 0.03% 9.61x
Florida Jacksonville & Orlando Cluster 18.44% 9.46x
Nutrition & Diabetic Living 0.05% 9.07x
Parenting Blogs 0.74% 9.06x
Broadway Information 2.45% 8.62x
Los Angeles News 16.58% 8.55x
Northern California Cluster 5.38% 8.49x
Composition Percentage: The overlap percentage between the Disney Fans audience and the Content Affinity attribute.
Index: A comparison of the Disney Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Disney Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male