Explore the Disney Vacation Planners Audience
Below you'll find more information about the Disney Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Disney Vacation Planners audience.
INTERESTS
The Disney Vacation Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Disney Vacation Planners audience is Theme Park Researchers.
| Interest | Composition | Index |
| Theme Park Researchers | 49.70% | 39.00x |
| Orlando Activities Researchers | 33.93% | 35.89x |
| Disney Fans | 54.04% | 35.13x |
| TV Advertising Professionals | 34.46% | 32.15x |
| TV Junkies | 36.84% | 31.80x |
| Entertainment Industry Decision Makers | 34.80% | 31.15x |
| Nashville Activity Researchers | 30.64% | 30.97x |
| Streaming Video Fans | 42.49% | 29.78x |
| Moviegoers | 36.38% | 29.16x |
| Junk Food Lovers | 32.03% | 28.96x |
Composition Percentage:
The overlap percentage between the Disney Vacation Planners audience and the Interest attribute.
Index: A comparison of the Disney Vacation Planners audience to the internet population.
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APPAREL RETAILERS
The Disney Vacation Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Disney Vacation Planners audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.71x |
| Michael Kors | 0.02% | 1.49x |
| Banana Republic | 0.03% | 1.48x |
| White House Black Market | 0.03% | 1.48x |
| LOFT | 0.02% | 1.44x |
| Dressbarn | 0.02% | 1.40x |
| Victoria's Secret | 0.04% | 1.40x |
| Gymboree | 0.02% | 1.39x |
| Old Navy | 0.04% | 1.37x |
| Hollister | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Disney Vacation Planners audience and the Location attribute.
Index: A comparison of the Disney Vacation Planners audience to the internet population.
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WEBSITES
The Disney Vacation Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Disney Vacation Planners audience is undercovertourist.com.
| Website | Composition | Index |
| undercovertourist.com | 1.16% | 70.68x |
| wdwinfo.com | 12.18% | 57.60x |
| wdwmagic.com | 6.70% | 50.89x |
| blogmickey.com | 13.29% | 50.52x |
| wdwprepschool.com | 4.56% | 48.32x |
| thekingdominsider.com | 1.44% | 47.50x |
| micechat.com | 8.32% | 47.44x |
| kennythepirate.com | 12.15% | 47.42x |
| disneytouristblog.com | 18.29% | 47.37x |
| disneyfoodblog.com | 19.35% | 46.93x |
Composition Percentage:
The overlap percentage between the Disney Vacation Planners audience and the Web attribute.
Index: A comparison of the Disney Vacation Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Disney Vacation Planners audience is Theme Park Tourism.
| Content Affinity | Composition | Index |
| Theme Park Tourism | 14.33% | 33.02x |
| Cub & Girl Scouts | 0.12% | 30.85x |
| Custom Gifts | 0.23% | 26.73x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.10% | 24.68x |
| Party Suppliers | 0.29% | 19.76x |
| Toys Shopping | 0.58% | 18.69x |
| Collectibles - Toys & Collectibles | 16.57% | 18.08x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.09% | 17.71x |
| Roleplay & Fantasy Games | 0.14% | 17.56x |
| Networking Marketing | 0.08% | 16.99x |
Composition Percentage:
The overlap percentage between the Disney Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Disney Vacation Planners audience to the internet population.
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DEMOGRAPHICS
The Disney Vacation Planners audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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