Dstillery Audiences

DIVORCEES

Audience Size: 3.1 Million Devices

Explore the Divorcees Audience

Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Divorcees audience.

Dstillery Crafted Audiences

INTERESTS

The Divorcees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Divorcees audience is Legal Help Seekers.

Interest Composition Index
Legal Help Seekers 37.33% 20.49x
Senior Caregivers 42.64% 19.96x
Sleep Researchers 35.52% 19.71x
Gastrointestinal Researchers 33.20% 19.37x
Online Legal Document Service Researchers 34.20% 19.17x
Online Daters 35.45% 18.93x
Sleep Disorder Researchers 36.41% 18.80x
Sinus Researchers 27.99% 18.74x
Retired Assisted Living Shoppers 26.47% 18.72x
Adult Acne Sufferers 33.87% 18.71x
Composition Percentage: The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Divorcees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Divorcees audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.23x
Columbia 0.01% 1.18x
Chicos 0.05% 1.17x
Belk 0.02% 1.17x
Dressbarn 0.04% 1.08x
Gymboree 0.03% 1.03x
Carhartt 0.20% 1.01x
Lane Bryant 0.04% 1.00x
Talbots 0.05% 0.99x
Brooks Brothers 0.03% 0.97x
Composition Percentage: The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Divorcees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Divorcees audience is empoweringparents.com.

Website Composition Index
empoweringparents.com 1.54% 68.27x
divorcemag.com 3.08% 60.46x
expertbeacon.com 1.39% 59.11x
laws.com 12.11% 57.90x
drpsychmom.com 1.33% 57.51x
professional-counselling.com 1.17% 57.14x
familylawselfhelpcenter.org 1.85% 53.73x
divorcedmoms.com 1.69% 53.21x
additudemag.com 1.02% 51.32x
newlovetimes.com 1.12% 50.01x
Composition Percentage: The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Divorcees audience is Law School.

Content Affinity Composition Index
Law School 21.66% 15.83x
Reproductive Health 8.35% 15.63x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.36% 14.39x
Dating & Relationships 22.10% 13.79x
Dermatology 9.30% 12.86x
Psychology & Social Work 2.60% 12.27x
Beach & Intimate Wear 1.73% 11.79x
Pet Forums 2.53% 11.52x
Nutrition & Diabetic Living 1.12% 11.50x
As Seen On TV Products 0.12% 11.36x
Composition Percentage: The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Divorcees audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female