Explore the Divorcees Audience
Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 512.5 thousand unique devices whose actions qualify for the Divorcees audience.
INTERESTS
The Divorcees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Divorcees audience is Grandparents.
| Interest | Composition | Index |
| Grandparents | 16.25% | 57.81x |
| Yogis | 26.54% | 56.26x |
| Online Health Researchers | 23.33% | 49.66x |
| Women’s Lifestyle Blogs Researchers | 9.39% | 45.74x |
| Wellness Enthusiasts | 8.33% | 45.66x |
| Women's Health Researchers | 21.05% | 44.36x |
| Women's Fitness Enthusiasts | 19.91% | 44.21x |
| Mortgage Researchers | 27.85% | 43.04x |
| Online Daters | 39.78% | 41.94x |
| Drug Store Shoppers | 23.41% | 41.83x |
Composition Percentage:
The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
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APPAREL RETAILERS
The Divorcees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Divorcees audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.88x |
| Old Navy | 0.01% | 1.38x |
| Zumiez | 0.01% | 1.32x |
Composition Percentage:
The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
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WEBSITES
The Divorcees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Divorcees audience is professional-counselling.com.
| Website | Composition | Index |
| professional-counselling.com | 1.34% | 107.41x |
| survivedivorce.com | 2.30% | 91.53x |
| thenarcissisticlife.com | 5.45% | 90.82x |
| attracttheone.com | 1.24% | 85.76x |
| divorcepayday.com | 5.66% | 82.59x |
| culturehook.com | 1.23% | 77.89x |
| toxicties.com | 1.46% | 77.88x |
| talkaboutmarriage.com | 1.33% | 75.80x |
| thinkaloud.net | 2.37% | 73.83x |
| wegottogo.com | 3.17% | 72.03x |
Composition Percentage:
The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Divorcees audience is Numerology & Astrology.
| Content Affinity | Composition | Index |
| Numerology & Astrology | 0.27% | 35.57x |
| Assorted Topics (Television, Origami, Men's Health) | 0.71% | 30.42x |
| Perfume, Makeup & Cosmetics | 0.45% | 26.23x |
| Dating & Relationships | 13.90% | 25.02x |
| Home Remodeling | 0.37% | 22.46x |
| Canada Consumer Product Cluster | 0.87% | 21.06x |
| DIY Decoration & Furniture | 2.39% | 19.68x |
| Law School | 0.37% | 19.12x |
| Travel, Food, Fashion & Fitness | 1.17% | 18.92x |
| Celebrity Gossip | 0.22% | 17.82x |
Composition Percentage:
The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
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DEMOGRAPHICS
The Divorcees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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