Dstillery Audiences

DIVORCEES

Audience Size: 3.3 Million Devices

Explore the Divorcees Audience

Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Divorcees audience.

Dstillery Crafted Audiences

INTERESTS

The Divorcees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Divorcees audience is Senior Caregivers.

Interest Composition Index
Senior Caregivers 42.93% 18.41x
Sleep Researchers 36.89% 17.80x
Online Daters 36.67% 17.58x
Gastrointestinal Researchers 33.92% 17.56x
Sleep Disorder Researchers 37.02% 17.18x
Sinus Researchers 28.26% 17.15x
Adult Acne Sufferers 33.82% 17.05x
Marijuana Prohibition Advocates 37.08% 16.91x
Menopause Researchers 29.48% 16.89x
Medical Consultation Researchers 30.54% 16.61x
Composition Percentage: The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Divorcees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Divorcees audience is Belk.

Location Composition Index
Belk 0.02% 1.37x
Eddie Bauer 0.01% 1.25x
Chicos 0.04% 1.08x
Michael Kors 0.02% 1.07x
Columbia 0.01% 1.05x
The North Face 0.02% 1.02x
Carhartt 0.16% 1.01x
Aeropostale 0.02% 0.99x
Old Navy 0.05% 0.99x
Lane Bryant 0.03% 0.96x
Composition Percentage: The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Divorcees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Divorcees audience is wevorce.com.

Website Composition Index
wevorce.com 0.80% 88.33x
twoofus.org 0.18% 81.42x
thurmanarnold.com 0.59% 81.34x
weinsteinlawoffice.com 0.36% 78.55x
weinbergerlawgroup.com 0.41% 78.41x
stepfamilies.info 0.16% 70.78x
torontosnumber1datedoctor.com 0.23% 65.89x
empoweringparents.com 1.85% 64.86x
marriagemissions.com 0.89% 64.64x
whatiscodependency.com 0.51% 62.06x
Composition Percentage: The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Divorcees audience is Law School.

Content Affinity Composition Index
Law School 22.41% 15.13x
Reproductive Health 8.39% 14.63x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.38% 13.50x
Dating & Relationships 22.42% 13.01x
Dermatology 9.51% 12.25x
Celebrity Gossip 4.02% 11.17x
Psychology & Social Work 2.77% 10.85x
Beach & Intimate Wear 1.76% 10.79x
As Seen On TV Products 0.12% 10.65x
Dental Health 4.85% 10.46x
Composition Percentage: The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Divorcees audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000