Explore the Divorcees Audience
Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Divorcees audience.
INTERESTS
The Divorcees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Divorcees audience is Senior Caregivers.
| Interest | Composition | Index |
| Senior Caregivers | 36.60% | 19.22x |
| Online Legal Document Service Researchers | 29.26% | 19.10x |
| Retired Assisted Living Shoppers | 26.28% | 18.98x |
| Online Daters | 32.17% | 18.96x |
| Medical Consultation Researchers | 28.20% | 18.72x |
| Non-Profit Volunteers | 30.41% | 18.37x |
| Heart Surgery Researchers | 24.59% | 18.06x |
| Doctors | 27.82% | 18.02x |
| Legal Help Seekers | 28.96% | 17.96x |
| Medical Science Researchers | 24.73% | 17.95x |
Composition Percentage:
The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
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APPAREL RETAILERS
The Divorcees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Divorcees audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.61x |
| Victoria's Secret | 0.01% | 1.19x |
| Maurices | 0.01% | 1.14x |
| Carhartt | 0.15% | 1.06x |
| Mens Wearhouse | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
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WEBSITES
The Divorcees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Divorcees audience is laws.com.
| Website | Composition | Index |
| laws.com | 3.78% | 42.01x |
| talkaboutmarriage.com | 1.13% | 34.07x |
| domesticshelters.org | 1.13% | 26.15x |
| familylife.com | 1.74% | 25.95x |
| wealthysinglemommy.com | 2.43% | 23.44x |
| illinoislegalaid.org | 1.38% | 22.49x |
| imom.com | 1.02% | 21.49x |
| mentalhealthamerica.net | 1.28% | 20.37x |
| legalzoom.com | 5.71% | 20.19x |
| drpsychmom.com | 1.28% | 19.69x |
Composition Percentage:
The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Divorcees audience is Reproductive Health.
| Content Affinity | Composition | Index |
| Reproductive Health | 0.89% | 15.60x |
| Law School | 6.65% | 14.72x |
| Psychology & Social Work | 0.75% | 14.01x |
| Dermatology | 0.89% | 13.17x |
| Cheerleading | 0.42% | 13.11x |
| Home Printing | 0.09% | 12.71x |
| Cardiac & Other Health Research | 1.15% | 12.44x |
| Texas Sporting & Outdoors Cluster | 0.09% | 12.06x |
| Hair & Beauty | 0.93% | 11.96x |
| Child Development | 4.64% | 11.85x |
Composition Percentage:
The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
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DEMOGRAPHICS
The Divorcees audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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