Dstillery Audiences

DIVORCEES

Audience Size: 4.5 Million Devices

Explore the Divorcees Audience

Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Divorcees audience.

Dstillery Crafted Audiences

INTERESTS

The Divorcees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Divorcees audience is Senior Caregivers.

Interest Composition Index
Senior Caregivers 41.12% 23.88x
Heart Surgery Researchers 30.00% 23.53x
Foot Pain Sufferers 31.31% 23.53x
Retired Assisted Living Shoppers 30.02% 23.45x
Legal Advice Researchers 30.33% 23.33x
Medical Consultation Researchers 31.98% 22.93x
Legal Help Seekers 34.89% 22.92x
Online Daters 37.43% 22.73x
Orlando Activities Researchers 28.39% 22.61x
Online Legal Document Service Researchers 35.50% 22.61x
Composition Percentage: The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Divorcees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Divorcees audience is Chicos.

Location Composition Index
Chicos 0.05% 1.23x
Carhartt 0.17% 1.17x
Jos A. Bank Clothiers 0.04% 1.14x
Lane Bryant 0.04% 1.12x
Dressbarn 0.03% 1.11x
Talbots 0.03% 1.10x
Buckle 0.04% 1.08x
Journeys 0.06% 1.08x
Madewell 0.01% 1.08x
Zumiez 0.05% 1.07x
Composition Percentage: The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Divorcees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Divorcees audience is laws.com.

Website Composition Index
laws.com 6.89% 43.66x
divorcemag.com 1.91% 40.24x
legalmatch.com 1.13% 35.75x
familylawselfhelpcenter.org 1.67% 35.26x
eharmony.com 1.73% 34.99x
drpsychmom.com 1.03% 34.28x
divorcedmoms.com 1.03% 33.66x
helpguide.org 2.88% 32.61x
americanbar.org 1.13% 31.94x
keen.com 1.22% 31.58x
Composition Percentage: The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Divorcees audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 2.61% 17.37x
Dermatology 2.99% 14.90x
Law School 12.46% 14.61x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 14.30x
Psychology & Social Work 1.40% 13.08x
Dating & Relationships 14.01% 13.03x
As Seen On TV Products 0.05% 12.89x
Assorted Topics (Television, Origami, Men's Health) 0.62% 12.63x
Cardiac & Other Health Research 2.83% 12.50x
Beach & Intimate Wear 0.49% 12.50x
Composition Percentage: The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Divorcees audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female