Dstillery Audiences

DIVORCEES

Audience Size: 4 Million Devices

Explore the Divorcees Audience

Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Divorcees audience.

Dstillery Crafted Audiences

INTERESTS

The Divorcees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Divorcees audience is Senior Caregivers.

Interest Composition Index
Senior Caregivers 36.60% 19.22x
Online Legal Document Service Researchers 29.26% 19.10x
Retired Assisted Living Shoppers 26.28% 18.98x
Online Daters 32.17% 18.96x
Medical Consultation Researchers 28.20% 18.72x
Non-Profit Volunteers 30.41% 18.37x
Heart Surgery Researchers 24.59% 18.06x
Doctors 27.82% 18.02x
Legal Help Seekers 28.96% 17.96x
Medical Science Researchers 24.73% 17.95x
Composition Percentage: The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Divorcees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Divorcees audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.61x
Victoria's Secret 0.01% 1.19x
Maurices 0.01% 1.14x
Carhartt 0.15% 1.06x
Mens Wearhouse 0.01% 0.97x
Composition Percentage: The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Divorcees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Divorcees audience is laws.com.

Website Composition Index
laws.com 3.78% 42.01x
talkaboutmarriage.com 1.13% 34.07x
domesticshelters.org 1.13% 26.15x
familylife.com 1.74% 25.95x
wealthysinglemommy.com 2.43% 23.44x
illinoislegalaid.org 1.38% 22.49x
imom.com 1.02% 21.49x
mentalhealthamerica.net 1.28% 20.37x
legalzoom.com 5.71% 20.19x
drpsychmom.com 1.28% 19.69x
Composition Percentage: The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Divorcees audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 0.89% 15.60x
Law School 6.65% 14.72x
Psychology & Social Work 0.75% 14.01x
Dermatology 0.89% 13.17x
Cheerleading 0.42% 13.11x
Home Printing 0.09% 12.71x
Cardiac & Other Health Research 1.15% 12.44x
Texas Sporting & Outdoors Cluster 0.09% 12.06x
Hair & Beauty 0.93% 11.96x
Child Development 4.64% 11.85x
Composition Percentage: The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Divorcees audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female