Dstillery Audiences

DIVORCEES

Audience Size: 3.6 Million Devices

Explore the Divorcees Audience

Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Divorcees audience.

Dstillery Crafted Audiences

INTERESTS

The Divorcees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Divorcees audience is Online Daters.

Interest Composition Index
Online Daters 24.73% 16.24x
COVID Symptoms Researchers 14.18% 14.46x
Senior Caregivers 27.52% 14.43x
Retired Assisted Living Shoppers 18.20% 14.28x
Counseling Researchers 25.29% 13.80x
Readers of Buddhist Content 18.16% 13.56x
Tutoring Resources Researchers 18.55% 13.43x
Vacation Planners 20.07% 13.41x
Medical Consultation Researchers 17.79% 13.34x
Budget Grocery Shoppers 16.68% 13.29x
Composition Percentage: The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Divorcees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Divorcees audience is Gap.

Location Composition Index
Gap 0.02% 1.48x
Banana Republic 0.02% 1.32x
White House Black Market 0.02% 1.25x
Gymboree 0.01% 1.23x
Express 0.02% 1.18x
Buckle 0.02% 1.17x
American Eagle Outfitters 0.02% 1.16x
Jos A. Bank Clothiers 0.01% 1.14x
Maurices 0.03% 1.14x
Carhartt 0.18% 1.13x
Composition Percentage: The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Divorcees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Divorcees audience is talkaboutmarriage.com.

Website Composition Index
talkaboutmarriage.com 1.01% 36.06x
lawhelp.org 1.15% 20.59x
peoples-law.org 1.47% 19.60x
washingtonlawhelp.org 1.54% 17.63x
vixendaily.com 1.49% 17.35x
healthyplace.com 1.22% 17.28x
findlaw.com 1.59% 16.83x
kidshealth.org 1.25% 16.03x
goodmenproject.com 2.87% 15.89x
marriage.com 1.72% 15.29x
Composition Percentage: The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Divorcees audience is Psychology & Social Work.

Content Affinity Composition Index
Psychology & Social Work 0.08% 15.28x
Home Decoration - Crafts & Kids 0.04% 13.20x
Dermatology 0.11% 13.03x
Tattoos & Costumes 0.03% 12.21x
Holistic Medicine 0.03% 12.21x
Canadian Seniors Real Estate Research Cluster 0.06% 11.40x
Dating & Relationships 6.12% 11.26x
Law School 1.51% 11.01x
Holiday Gifts 0.02% 10.40x
Natural Diet & Supplement Researchers 0.31% 10.15x
Composition Percentage: The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Divorcees audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female