Dstillery Audiences

DIVORCEES

Audience Size: 1.4 Million Devices

Explore the Divorcees Audience

Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Divorcees audience.

Dstillery Crafted Audiences

INTERESTS

The Divorcees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Divorcees audience is Readers of Buddhist Content.

Interest Composition Index
Readers of Buddhist Content 28.11% 29.56x
Online Home Decor Shoppers 10.55% 28.32x
Orlando Activities Researchers 7.15% 27.80x
Grandparents 19.95% 27.34x
Home Custom Bedroom Decorators 7.20% 27.04x
Custom Home Lighting Shoppers 7.20% 27.04x
Online Health Researchers 13.53% 26.91x
Home Remodelers 13.70% 26.67x
Heart Surgery Researchers 17.15% 25.56x
Women's Health Researchers 14.42% 25.06x
Composition Percentage: The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Divorcees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Divorcees audience is Chicos.

Location Composition Index
Chicos 0.02% 1.44x
Maurices 0.04% 1.21x
Buckle 0.01% 1.14x
Gap 0.01% 1.11x
Urban Outfitters 0.02% 1.09x
Carhartt 0.13% 1.06x
Old Navy 0.02% 0.98x
White House Black Market 0.01% 0.96x
Aeropostale 0.01% 0.88x
The Childrens Place 0.02% 0.88x
Composition Percentage: The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Divorcees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Divorcees audience is survivedivorce.com.

Website Composition Index
survivedivorce.com 2.18% 51.63x
thenarcissisticlife.com 3.13% 49.61x
talkaboutmarriage.com 1.14% 46.37x
abusewarrior.com 1.04% 45.39x
toxicties.com 1.13% 42.05x
marriage.com 10.87% 41.93x
dododsondesigns.com 1.02% 39.93x
thinkaloud.net 1.80% 39.60x
divorcepayday.com 3.84% 38.83x
trueedition.com 1.21% 37.16x
Composition Percentage: The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Divorcees audience is Nutrition & Diabetic Living.

Content Affinity Composition Index
Nutrition & Diabetic Living 0.08% 20.36x
Dating & Relationships 9.92% 18.80x
Assorted Topics (Television, Origami, Men's Health) 0.69% 16.86x
Law School 0.87% 15.05x
Yoga & Meditation 0.15% 14.39x
Perfume, Makeup & Cosmetics 0.22% 13.68x
Home Remodeling 0.53% 13.36x
Numerology & Astrology 0.21% 13.36x
African-American Hair 0.15% 13.28x
DIY Decoration & Furniture 2.19% 12.98x
Composition Percentage: The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Divorcees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female