Dstillery Audiences

DIVORCEES

Audience Size: 5.4 Million Devices

Explore the Divorcees Audience

Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Divorcees audience.

Dstillery Crafted Audiences

INTERESTS

The Divorcees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Divorcees audience is Senior Caregivers.

Interest Composition Index
Senior Caregivers 38.89% 19.30x
Medical Consultation Researchers 29.17% 18.98x
Foot Pain Sufferers 28.72% 18.84x
Online Daters 34.37% 18.80x
Legal Advice Researchers 29.28% 18.52x
Heart Surgery Researchers 29.31% 18.48x
Retired Assisted Living Shoppers 33.12% 18.23x
Legal Help Seekers 33.82% 18.02x
Online Legal Document Service Researchers 36.22% 17.91x
Pharmacy Shoppers 30.63% 17.63x
Composition Percentage: The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Divorcees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Divorcees audience is REI.

Location Composition Index
REI 0.01% 1.20x
Jos A. Bank Clothiers 0.03% 1.16x
Talbots 0.02% 1.11x
Carhartt 0.24% 1.09x
Dressbarn 0.02% 1.08x
Lane Bryant 0.03% 1.06x
Ralph Lauren 0.01% 1.01x
Buckle 0.03% 1.00x
Gymboree 0.03% 1.00x
Mens Wearhouse 0.04% 0.98x
Composition Percentage: The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Divorcees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Divorcees audience is laws.com.

Website Composition Index
laws.com 4.77% 36.61x
divorcemag.com 1.61% 32.87x
familylawselfhelpcenter.org 1.41% 30.73x
wealthysinglemommy.com 1.06% 29.31x
eharmony.com 1.13% 28.38x
helpguide.org 1.71% 25.00x
pregnancy-info.net 1.12% 24.77x
xojane.com 1.21% 22.81x
fitpregnancy.com 1.53% 21.42x
mdjunction.com 1.12% 21.39x
Composition Percentage: The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Divorcees audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 1.69% 14.28x
Law School 9.92% 13.00x
Dermatology 2.00% 12.87x
Psychology & Social Work 1.09% 12.07x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 11.84x
Dating & Relationships 12.24% 11.08x
Texas Sporting & Outdoors Cluster 0.17% 11.07x
Cardiac & Other Health Research 1.96% 11.04x
Law School Research Cluster 0.24% 10.90x
Addiction & Recovery Reference 2.00% 10.53x
Composition Percentage: The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Divorcees audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female