Explore the Divorcees Audience
Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Divorcees audience.
INTERESTS
The Divorcees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Divorcees audience is Senior Caregivers.
| Interest | Composition | Index |
| Senior Caregivers | 42.93% | 18.41x |
| Sleep Researchers | 36.89% | 17.80x |
| Online Daters | 36.67% | 17.58x |
| Gastrointestinal Researchers | 33.92% | 17.56x |
| Sleep Disorder Researchers | 37.02% | 17.18x |
| Sinus Researchers | 28.26% | 17.15x |
| Adult Acne Sufferers | 33.82% | 17.05x |
| Marijuana Prohibition Advocates | 37.08% | 16.91x |
| Menopause Researchers | 29.48% | 16.89x |
| Medical Consultation Researchers | 30.54% | 16.61x |
Composition Percentage:
The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
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APPAREL RETAILERS
The Divorcees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Divorcees audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.37x |
| Eddie Bauer | 0.01% | 1.25x |
| Chicos | 0.04% | 1.08x |
| Michael Kors | 0.02% | 1.07x |
| Columbia | 0.01% | 1.05x |
| The North Face | 0.02% | 1.02x |
| Carhartt | 0.16% | 1.01x |
| Aeropostale | 0.02% | 0.99x |
| Old Navy | 0.05% | 0.99x |
| Lane Bryant | 0.03% | 0.96x |
Composition Percentage:
The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
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WEBSITES
The Divorcees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Divorcees audience is wevorce.com.
| Website | Composition | Index |
| wevorce.com | 0.80% | 88.33x |
| twoofus.org | 0.18% | 81.42x |
| thurmanarnold.com | 0.59% | 81.34x |
| weinsteinlawoffice.com | 0.36% | 78.55x |
| weinbergerlawgroup.com | 0.41% | 78.41x |
| stepfamilies.info | 0.16% | 70.78x |
| torontosnumber1datedoctor.com | 0.23% | 65.89x |
| empoweringparents.com | 1.85% | 64.86x |
| marriagemissions.com | 0.89% | 64.64x |
| whatiscodependency.com | 0.51% | 62.06x |
Composition Percentage:
The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Divorcees audience is Law School.
| Content Affinity | Composition | Index |
| Law School | 22.41% | 15.13x |
| Reproductive Health | 8.39% | 14.63x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.38% | 13.50x |
| Dating & Relationships | 22.42% | 13.01x |
| Dermatology | 9.51% | 12.25x |
| Celebrity Gossip | 4.02% | 11.17x |
| Psychology & Social Work | 2.77% | 10.85x |
| Beach & Intimate Wear | 1.76% | 10.79x |
| As Seen On TV Products | 0.12% | 10.65x |
| Dental Health | 4.85% | 10.46x |
Composition Percentage:
The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
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DEMOGRAPHICS
The Divorcees audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000
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