Dstillery Audiences

DIVORCEES

Audience Size: 3.9 Million Devices

Explore the Divorcees Audience

Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Divorcees audience.

Dstillery Crafted Audiences

INTERESTS

The Divorcees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Divorcees audience is Senior Caregivers.

Interest Composition Index
Senior Caregivers 36.64% 21.25x
Online Daters 31.46% 21.24x
Medical Consultation Researchers 27.54% 20.84x
Foot Pain Sufferers 25.06% 20.54x
Retired Assisted Living Shoppers 28.51% 20.30x
Heart Surgery Researchers 25.34% 20.26x
Online Legal Document Service Researchers 31.81% 19.99x
Legal Help Seekers 30.57% 19.89x
Legal Advice Researchers 26.83% 19.88x
Pharmacy Shoppers 25.09% 19.36x
Composition Percentage: The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Divorcees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Divorcees audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.18x
Carhartt 0.13% 1.17x
Mens Wearhouse 0.02% 1.08x
Victoria's Secret 0.01% 0.94x
Composition Percentage: The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Divorcees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Divorcees audience is laws.com.

Website Composition Index
laws.com 5.11% 40.82x
divorcemag.com 1.44% 39.11x
familylawselfhelpcenter.org 1.17% 37.37x
talkaboutmarriage.com 1.22% 33.95x
helpguide.org 1.01% 26.52x
wealthysinglemommy.com 2.00% 25.06x
familylife.com 2.39% 25.02x
domesticshelters.org 1.59% 24.85x
drpsychmom.com 1.27% 24.02x
lawinfo.com 1.07% 22.90x
Composition Percentage: The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Divorcees audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 1.33% 16.40x
Law School 9.24% 16.17x
Psychology & Social Work 1.02% 15.93x
Dermatology 1.48% 15.34x
Law School Research Cluster 0.24% 14.12x
Cheerleading 0.60% 13.43x
Quinceanera Planning 0.03% 13.16x
Cardiac & Other Health Research 1.54% 12.87x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 12.76x
Dating & Relationships 13.45% 12.54x
Composition Percentage: The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Divorcees audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female