Dstillery Audiences

DIVORCEES

Audience Size: 4.2 Million Devices

Explore the Divorcees Audience

Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Divorcees audience.

Dstillery Crafted Audiences

INTERESTS

The Divorcees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Divorcees audience is Senior Caregivers.

Interest Composition Index
Senior Caregivers 40.79% 24.87x
Foot Pain Sufferers 30.99% 24.48x
Heart Surgery Researchers 30.64% 24.02x
Legal Help Seekers 34.81% 24.01x
Legal Advice Researchers 30.10% 23.97x
Orlando Activities Researchers 29.38% 23.52x
Online Daters 36.45% 23.47x
Retired Assisted Living Shoppers 30.84% 23.39x
Medical Consultation Researchers 31.88% 23.28x
Online Legal Document Service Researchers 35.41% 22.88x
Composition Percentage: The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Divorcees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Divorcees audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.34% 1.43x
Buckle 0.31% 1.38x
White House Black Market 0.37% 1.31x
Mens Wearhouse 0.52% 1.28x
Bonobos 0.08% 1.16x
Johnston and Murphy 0.44% 1.11x
Talbots 0.04% 1.09x
REI 0.02% 1.07x
Dressbarn 0.05% 1.03x
Topshop 0.02% 1.03x
Composition Percentage: The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Divorcees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Divorcees audience is laws.com.

Website Composition Index
laws.com 7.63% 42.68x
wealthysinglemommy.com 1.02% 42.29x
divorcemag.com 2.02% 40.72x
divorcedmoms.com 1.12% 34.00x
legalmatch.com 1.65% 33.98x
familylawselfhelpcenter.org 1.71% 33.84x
drpsychmom.com 1.11% 33.44x
eharmony.com 2.23% 32.83x
askdrsears.com 1.96% 30.44x
helpguide.org 4.09% 30.41x
Composition Percentage: The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Divorcees audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 3.63% 15.75x
Law School 13.68% 14.02x
Dermatology 4.22% 13.81x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 13.27x
Psychology & Social Work 1.58% 12.78x
Dating & Relationships 15.18% 12.31x
Psychiatry & Emotional Health 10.73% 12.09x
Beach & Intimate Wear 0.70% 12.08x
Law School Research Cluster 0.42% 11.86x
Texas Sporting & Outdoors Cluster 0.30% 11.81x
Composition Percentage: The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Divorcees audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female