Dstillery Audiences

DIVORCEES

Audience Size: 3.3 Million Devices

Explore the Divorcees Audience

Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Divorcees audience.

Dstillery Crafted Audiences

INTERESTS

The Divorcees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Divorcees audience is Online Daters.

Interest Composition Index
Online Daters 18.89% 17.00x
Essential Oils Enthusiasts 0.16% 16.33x
COVID Symptoms Researchers 9.60% 15.71x
Readers of Buddhist Content 13.63% 14.68x
Counseling Researchers 20.89% 14.67x
Senior Caregivers 23.23% 14.65x
Retired Assisted Living Shoppers 12.77% 14.42x
Skin Disorder Researchers 18.46% 13.92x
Social Workers 14.77% 13.89x
Retirement Financial Account Researchers 16.74% 13.87x
Composition Percentage: The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Divorcees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Divorcees audience is Belk.

Location Composition Index
Belk 0.01% 1.39x
J. Crew 0.02% 1.26x
American Eagle Outfitters 0.03% 1.17x
Talbots 0.02% 1.16x
Maurices 0.05% 1.10x
Old Navy 0.05% 1.07x
Carhartt 0.25% 1.07x
Banana Republic 0.02% 1.06x
Buckle 0.04% 1.05x
Gap 0.02% 1.04x
Composition Percentage: The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Divorcees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Divorcees audience is wealthysinglemommy.com.

Website Composition Index
wealthysinglemommy.com 1.03% 35.92x
peoples-law.org 1.39% 21.73x
lawhelp.org 1.21% 21.44x
anewmode.com 1.54% 16.73x
hernorm.com 2.40% 15.82x
tinybuddha.com 2.71% 15.36x
heysigmund.com 2.41% 15.31x
lovedevani.com 1.12% 15.01x
ideapod.com 1.21% 14.20x
psychcentral.com 8.79% 14.08x
Composition Percentage: The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Divorcees audience is Medical Supplies.

Content Affinity Composition Index
Medical Supplies 0.02% 10.85x
Dating & Relationships 4.77% 10.66x
Law School 0.81% 10.40x
Natural Diet & Supplement Researchers 0.13% 10.32x
Yoga & Meditation 0.21% 9.95x
Arthritis & Bones 0.09% 9.33x
Flower Shopping 0.02% 9.13x
Dermatology 0.03% 8.98x
Learning & Development Products 0.07% 8.90x
African-American Hair 0.16% 8.73x
Composition Percentage: The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Divorcees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female