Dstillery Audiences

DIVORCEES

Audience Size: 2.6 Million Devices

Explore the Divorcees Audience

Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Divorcees audience.

Dstillery Crafted Audiences

INTERESTS

The Divorcees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Divorcees audience is Senior Caregivers.

Interest Composition Index
Senior Caregivers 39.89% 38.55x
Foot Pain Sufferers 29.31% 37.07x
Legal Help Seekers 35.72% 37.05x
Heart Surgery Researchers 27.76% 36.54x
Orlando Activities Researchers 28.79% 36.36x
Legal Advice Researchers 28.68% 36.18x
Online Daters 35.15% 34.96x
Sleep Researchers 31.99% 34.53x
Gastrointestinal Researchers 30.71% 34.32x
Medical Consultation Researchers 29.25% 34.26x
Composition Percentage: The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Divorcees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Divorcees audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.43% 1.56x
Buckle 0.22% 1.33x
Mens Wearhouse 0.59% 1.31x
White House Black Market 0.25% 1.21x
Lane Bryant 0.05% 1.13x
Belk 0.01% 1.11x
Uniqlo 0.02% 1.07x
Bonobos 0.06% 1.05x
Johnston and Murphy 0.14% 1.04x
Old Navy 0.10% 1.04x
Composition Percentage: The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Divorcees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Divorcees audience is divorcecare.org.

Website Composition Index
divorcecare.org 1.28% 72.41x
wealthysinglemommy.com 1.58% 61.29x
divorcemag.com 3.39% 58.90x
laws.com 11.32% 55.30x
professional-counselling.com 1.06% 51.60x
divorcedmoms.com 1.88% 51.50x
lawhelp.org 1.60% 51.00x
drpsychmom.com 1.66% 47.81x
legalmatch.com 3.18% 47.20x
peoples-law.org 1.33% 46.70x
Composition Percentage: The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Divorcees audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 6.63% 21.82x
Law School 19.53% 19.42x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.29% 19.31x
Dermatology 7.43% 18.34x
Psychology & Social Work 2.31% 16.67x
Dating & Relationships 21.54% 16.62x
Beach & Intimate Wear 1.27% 16.34x
Texas Sporting & Outdoors Cluster 0.46% 16.17x
As Seen On TV Products 0.11% 15.88x
Law School Research Cluster 0.66% 15.81x
Composition Percentage: The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Divorcees audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female