Dstillery Audiences

DIVORCEES

Audience Size: 1.1 Million Devices

Explore the Divorcees Audience

Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Divorcees audience.

Dstillery Crafted Audiences

INTERESTS

The Divorcees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Divorcees audience is Readers of Buddhist Content.

Interest Composition Index
Readers of Buddhist Content 27.95% 36.31x
Online Health Researchers 16.93% 36.06x
Mortgage Researchers 22.74% 34.82x
Custom Home Lighting Shoppers 4.29% 34.08x
Home Custom Bedroom Decorators 4.29% 34.06x
Orlando Activities Researchers 3.18% 33.79x
Online Home Decor Shoppers 7.00% 33.10x
Online Daters 29.72% 32.87x
Grandparents 18.51% 32.21x
Women's Health Researchers 13.08% 31.48x
Composition Percentage: The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Divorcees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Divorcees audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 2.87x
Lane Bryant 0.01% 1.80x
Express 0.02% 1.52x
Maurices 0.04% 1.44x
H&M 0.02% 1.44x
Talbots 0.02% 1.40x
J. Crew 0.01% 1.36x
Old Navy 0.03% 1.36x
Mens Wearhouse 0.01% 1.31x
Buckle 0.02% 1.31x
Composition Percentage: The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Divorcees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Divorcees audience is thenarcissisticlife.com.

Website Composition Index
thenarcissisticlife.com 3.82% 63.05x
survivedivorce.com 2.24% 61.62x
talkaboutmarriage.com 1.20% 56.84x
divorcepayday.com 4.25% 55.88x
toxicties.com 1.23% 53.67x
marriage.com 10.35% 50.75x
culturehook.com 1.65% 48.11x
thinkaloud.net 1.97% 48.02x
trueedition.com 1.22% 47.76x
lawhelp.org 1.21% 47.72x
Composition Percentage: The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Divorcees audience is Numerology & Astrology.

Content Affinity Composition Index
Numerology & Astrology 0.23% 24.55x
Dating & Relationships 10.78% 20.20x
Assorted Topics (Television, Origami, Men's Health) 0.61% 19.80x
Law School 0.74% 17.13x
Home Remodeling 0.51% 16.24x
Yoga & Meditation 0.19% 15.69x
Perfume, Makeup & Cosmetics 0.26% 15.10x
Canada Consumer Product Cluster 0.69% 13.71x
Comedy Content 0.16% 13.16x
Celebrity Gossip 0.24% 13.04x
Composition Percentage: The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Divorcees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female