Dstillery Audiences

DIVORCEES

Audience Size: 512.5 Thousand Devices

Explore the Divorcees Audience

Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 512.5 thousand unique devices whose actions qualify for the Divorcees audience.

Dstillery Crafted Audiences

INTERESTS

The Divorcees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Divorcees audience is Grandparents.

Interest Composition Index
Grandparents 16.25% 57.81x
Yogis 26.54% 56.26x
Online Health Researchers 23.33% 49.66x
Women’s Lifestyle Blogs Researchers 9.39% 45.74x
Wellness Enthusiasts 8.33% 45.66x
Women's Health Researchers 21.05% 44.36x
Women's Fitness Enthusiasts 19.91% 44.21x
Mortgage Researchers 27.85% 43.04x
Online Daters 39.78% 41.94x
Drug Store Shoppers 23.41% 41.83x
Composition Percentage: The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Divorcees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Divorcees audience is Maurices.

Location Composition Index
Maurices 0.03% 1.88x
Old Navy 0.01% 1.38x
Zumiez 0.01% 1.32x
Composition Percentage: The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Divorcees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Divorcees audience is professional-counselling.com.

Website Composition Index
professional-counselling.com 1.34% 107.41x
survivedivorce.com 2.30% 91.53x
thenarcissisticlife.com 5.45% 90.82x
attracttheone.com 1.24% 85.76x
divorcepayday.com 5.66% 82.59x
culturehook.com 1.23% 77.89x
toxicties.com 1.46% 77.88x
talkaboutmarriage.com 1.33% 75.80x
thinkaloud.net 2.37% 73.83x
wegottogo.com 3.17% 72.03x
Composition Percentage: The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Divorcees audience is Numerology & Astrology.

Content Affinity Composition Index
Numerology & Astrology 0.27% 35.57x
Assorted Topics (Television, Origami, Men's Health) 0.71% 30.42x
Perfume, Makeup & Cosmetics 0.45% 26.23x
Dating & Relationships 13.90% 25.02x
Home Remodeling 0.37% 22.46x
Canada Consumer Product Cluster 0.87% 21.06x
DIY Decoration & Furniture 2.39% 19.68x
Law School 0.37% 19.12x
Travel, Food, Fashion & Fitness 1.17% 18.92x
Celebrity Gossip 0.22% 17.82x
Composition Percentage: The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Divorcees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female