Dstillery Audiences

DIVORCEES

Audience Size: 3.2 Million Devices

Explore the Divorcees Audience

Below you'll find more information about the Divorcees audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Divorcees audience.

Dstillery Crafted Audiences

INTERESTS

The Divorcees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Divorcees audience is Online Daters.

Interest Composition Index
Online Daters 23.69% 17.51x
COVID Symptoms Researchers 13.40% 16.02x
Senior Caregivers 26.22% 15.47x
Social Workers 16.98% 14.93x
Counseling Researchers 23.65% 14.75x
Retired Assisted Living Shoppers 16.94% 14.66x
Readers of Buddhist Content 16.94% 14.34x
Skin Disorder Researchers 22.04% 14.25x
Involved Parents 17.10% 14.23x
Vacation Planners 19.13% 14.16x
Composition Percentage: The overlap percentage between the Divorcees audience and the Interest attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Divorcees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Divorcees audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.33x
Michael Kors 0.01% 1.31x
Express 0.02% 1.27x
Buckle 0.03% 1.26x
Talbots 0.01% 1.22x
Maurices 0.04% 1.20x
Aeropostale 0.02% 1.20x
Zumiez 0.02% 1.17x
Dressbarn 0.02% 1.15x
J. Crew 0.01% 1.11x
Composition Percentage: The overlap percentage between the Divorcees audience and the Location attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Divorcees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Divorcees audience is talkaboutmarriage.com.

Website Composition Index
talkaboutmarriage.com 1.06% 38.33x
lawhelp.org 1.21% 21.10x
peoples-law.org 1.49% 20.93x
washingtonlawhelp.org 1.30% 19.79x
vixendaily.com 1.28% 19.63x
healthyplace.com 1.09% 18.72x
anewmode.com 2.02% 16.47x
hernorm.com 2.70% 15.99x
tinybuddha.com 3.46% 15.84x
lovedevani.com 1.08% 15.56x
Composition Percentage: The overlap percentage between the Divorcees audience and the Web attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Divorcees audience is Psychology & Social Work.

Content Affinity Composition Index
Psychology & Social Work 0.06% 18.42x
Diamonds & Precious Metals 0.04% 11.64x
Disease Cluster 0.03% 11.38x
Dating & Relationships 5.62% 10.90x
Dermatology 0.06% 10.04x
Law School 1.07% 9.79x
Networking Marketing 0.02% 9.31x
Cardiac & Other Health Research 0.06% 9.31x
Insurance Cluster 0.04% 9.08x
Hair & Beauty 0.02% 9.05x
Composition Percentage: The overlap percentage between the Divorcees audience and the Content Affinity attribute.
Index: A comparison of the Divorcees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Divorcees audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female