Explore the Doctors Audience
Below you'll find more information about the Doctors audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Doctors audience.
INTERESTS
The Doctors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Doctors audience is Primary Care Doctor Researchers.
| Interest | Composition | Index |
| Primary Care Doctor Researchers | 67.44% | 38.51x |
| Medical Consultation Researchers | 54.83% | 35.67x |
| Healthcare Provider Education Researchers | 67.34% | 34.30x |
| Medical Science Researchers | 62.00% | 32.37x |
| Heart Surgery Researchers | 49.69% | 31.33x |
| Foot Pain Sufferers | 46.60% | 30.58x |
| Pharmacy Shoppers | 50.23% | 28.90x |
| Hematologists | 48.51% | 28.79x |
| Gastrointestinal Researchers | 52.29% | 28.47x |
| Arthritis Sufferers | 53.35% | 28.43x |
Composition Percentage:
The overlap percentage between the Doctors audience and the Interest attribute.
Index: A comparison of the Doctors audience to the internet population.
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APPAREL RETAILERS
The Doctors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Doctors audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.30x |
| Ralph Lauren | 0.01% | 1.22x |
| Chicos | 0.04% | 1.22x |
| Talbots | 0.03% | 1.20x |
| LOFT | 0.05% | 1.11x |
| Forever 21 | 0.03% | 1.07x |
| Dressbarn | 0.02% | 1.07x |
| White House Black Market | 0.04% | 1.06x |
| Mens Wearhouse | 0.05% | 1.06x |
| Victoria's Secret | 0.08% | 1.04x |
Composition Percentage:
The overlap percentage between the Doctors audience and the Location attribute.
Index: A comparison of the Doctors audience to the internet population.
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WEBSITES
The Doctors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Doctors audience is pregnancy-info.net.
| Website | Composition | Index |
| pregnancy-info.net | 1.67% | 37.31x |
| fitpregnancy.com | 2.57% | 36.31x |
| nursingtimes.net | 2.16% | 36.30x |
| ama-assn.org | 1.27% | 34.73x |
| firstresponse.com | 1.12% | 34.31x |
| cancercompass.com | 1.14% | 33.57x |
| glowm.com | 1.20% | 33.23x |
| acog.org | 8.55% | 33.18x |
| aafp.org | 26.47% | 32.57x |
| annals.org | 3.17% | 32.06x |
Composition Percentage:
The overlap percentage between the Doctors audience and the Web attribute.
Index: A comparison of the Doctors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Doctors audience is Healthcare - Doctors & Diagnosis.
| Content Affinity | Composition | Index |
| Healthcare - Doctors & Diagnosis | 7.92% | 24.30x |
| Arthritis & Bones | 5.49% | 23.55x |
| Cardiac & Other Health Research | 4.01% | 22.57x |
| Medical & Pharmaceutical Scholarship | 21.53% | 22.09x |
| Reproductive Health | 2.60% | 21.95x |
| Back & Spine | 11.66% | 19.09x |
| Nursing | 4.98% | 18.91x |
| Cancer Research | 9.40% | 18.81x |
| Natural Diet & Supplement Researchers | 3.83% | 18.77x |
| Disease Cluster | 3.55% | 17.66x |
Composition Percentage:
The overlap percentage between the Doctors audience and the Content Affinity attribute.
Index: A comparison of the Doctors audience to the internet population.
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DEMOGRAPHICS
The Doctors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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