Explore the Dodge Vehicle Shoppers Audience
Below you'll find more information about the Dodge Vehicle Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Dodge Vehicle Shoppers audience.
INTERESTS
The Dodge Vehicle Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dodge Vehicle Shoppers audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 63.88% | 42.92x |
| Diesel Vehicle Shoppers | 61.03% | 40.73x |
| Jeep Vehicle Shoppers | 56.71% | 39.61x |
| Corvette Enthusiasts | 52.65% | 37.24x |
| Honda Vehicle Shoppers | 51.77% | 36.27x |
| Ford Mustang Enthusiasts | 48.23% | 35.31x |
| Camaro Enthusiasts | 50.39% | 35.05x |
| Quads and ATV Enthusiasts | 52.38% | 33.88x |
| Automotive Service Professionals | 40.05% | 32.39x |
| Auto Repair Researchers | 44.17% | 32.10x |
Composition Percentage:
The overlap percentage between the Dodge Vehicle Shoppers audience and the Interest attribute.
Index: A comparison of the Dodge Vehicle Shoppers audience to the internet population.
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APPAREL RETAILERS
The Dodge Vehicle Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dodge Vehicle Shoppers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.28% | 1.38x |
| Mens Wearhouse | 0.49% | 1.14x |
| Belk | 0.01% | 1.07x |
| Lane Bryant | 0.05% | 1.07x |
| Express Outlets | 0.01% | 1.05x |
| Jos A. Bank Clothiers | 0.25% | 0.97x |
| REI | 0.02% | 0.96x |
| White House Black Market | 0.24% | 0.93x |
| Zumiez | 0.07% | 0.93x |
| Gymboree | 0.05% | 0.90x |
Composition Percentage:
The overlap percentage between the Dodge Vehicle Shoppers audience and the Location attribute.
Index: A comparison of the Dodge Vehicle Shoppers audience to the internet population.
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WEBSITES
The Dodge Vehicle Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dodge Vehicle Shoppers audience is dakota-durango.com.
| Website | Composition | Index |
| dakota-durango.com | 2.33% | 109.90x |
| moparforums.com | 1.19% | 102.55x |
| lxforums.com | 2.84% | 101.49x |
| dodgetalk.com | 5.58% | 99.10x |
| dieselbombers.com | 4.43% | 96.59x |
| ramforumz.com | 14.08% | 96.50x |
| drivetrain.com | 1.04% | 96.48x |
| ramforum.com | 12.78% | 92.64x |
| dieseltruckresource.com | 13.32% | 91.33x |
| srtforums.com | 1.47% | 91.31x |
Composition Percentage:
The overlap percentage between the Dodge Vehicle Shoppers audience and the Web attribute.
Index: A comparison of the Dodge Vehicle Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dodge Vehicle Shoppers audience is Auto Enthusiast Information Researchers.
| Content Affinity | Composition | Index |
| Auto Enthusiast Information Researchers | 19.50% | 23.65x |
| Auto Body Upkeep & Repair Researchers | 7.40% | 23.55x |
| Trucking | 17.57% | 23.49x |
| Car Keys, Locks & Remotes | 13.46% | 23.18x |
| Motorcycles & Snowmobiles | 11.83% | 22.59x |
| Rural Living | 0.20% | 21.29x |
| Auto Tires & Parts Repair Researchers | 4.60% | 20.66x |
| Classic Car Enthusiasts | 27.82% | 19.23x |
| Motorsport Equipment | 9.31% | 18.96x |
| Home Improvement Contractor | 1.93% | 18.93x |
Composition Percentage:
The overlap percentage between the Dodge Vehicle Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Dodge Vehicle Shoppers audience to the internet population.
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DEMOGRAPHICS
The Dodge Vehicle Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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