Dstillery Audiences

DOG BREED RESEARCHERS

Audience Size: 3.3 Million Devices

Explore the Dog Breed Researchers Audience

Below you'll find more information about the Dog Breed Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Dog Breed Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Breed Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Breed Researchers audience is Dog Lovers.

Interest Composition Index
Dog Lovers 45.86% 32.68x
Pet Lovers 50.17% 29.02x
Animal Rights Researchers 48.36% 26.96x
Animal Humane Society Helpers 46.31% 24.43x
Pet Food Shoppers 43.13% 23.87x
Pet Owners 74.66% 19.89x
Joint Pain Health Care Professionals 33.91% 19.10x
Sleep Researchers 35.89% 18.03x
Gastrointestinal Researchers 33.82% 17.94x
Lawn & Garden Enthusiasts 29.59% 17.32x
Composition Percentage: The overlap percentage between the Dog Breed Researchers audience and the Interest attribute.
Index: A comparison of the Dog Breed Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Breed Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Breed Researchers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.23x
Express Outlets 0.00% 1.11x
Carhartt 0.24% 1.05x
Columbia 0.01% 1.03x
Gymboree 0.03% 1.01x
LOFT 0.04% 1.01x
Michael Kors 0.02% 0.99x
Lorna Jane 0.01% 0.99x
Urban Outfitters 0.05% 0.96x
Lane Bryant 0.04% 0.96x
Composition Percentage: The overlap percentage between the Dog Breed Researchers audience and the Location attribute.
Index: A comparison of the Dog Breed Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Breed Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Breed Researchers audience is cesarsway.com.

Website Composition Index
cesarsway.com 28.25% 47.04x
dogtime.com 21.61% 40.42x
puppyspot.com 21.21% 36.52x
akc.org 72.35% 35.03x
humanesociety.org 13.55% 33.93x
pethelpful.com 23.72% 33.43x
petango.com 18.48% 31.60x
bringfido.com 13.16% 31.38x
cuteness.com 20.33% 31.15x
pethealthnetwork.com 12.19% 30.71x
Composition Percentage: The overlap percentage between the Dog Breed Researchers audience and the Web attribute.
Index: A comparison of the Dog Breed Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Breed Researchers audience is Pet Adoption.

Content Affinity Composition Index
Pet Adoption 25.04% 20.48x
Pet Forums 4.08% 18.35x
Pet Supplies 10.74% 17.34x
Bird Watching 1.85% 13.88x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.07% 12.15x
As Seen On TV Products 0.13% 11.89x
Pet Cluster 87.98% 11.89x
Reproductive Health 6.38% 11.87x
Dermatology 8.22% 11.27x
Exotic Pets 5.22% 11.02x
Composition Percentage: The overlap percentage between the Dog Breed Researchers audience and the Content Affinity attribute.
Index: A comparison of the Dog Breed Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Breed Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female