Explore the Dog Lovers Audience
Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Dog Lovers audience.
INTERESTS
The Dog Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dog Lovers audience is Pet Health and Nutrition Researchers.
| Interest | Composition | Index |
| Pet Health and Nutrition Researchers | 52.27% | 42.74x |
| Golden Retriever Content Readers | 25.77% | 42.05x |
| Puppy and Dog Adopters | 54.50% | 41.95x |
| Orlando Activities Researchers | 31.50% | 41.46x |
| Labrador Content Readers | 28.98% | 41.09x |
| Online Home Decor Shoppers | 34.41% | 41.00x |
| Dog Breed Researchers | 53.65% | 40.20x |
| Dachshund Content Readers | 24.70% | 38.89x |
| Custom Home Lighting Shoppers | 26.59% | 37.95x |
| Home Custom Bedroom Decorators | 26.59% | 37.95x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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APPAREL RETAILERS
The Dog Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dog Lovers audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 1.33x |
| Talbots | 0.02% | 1.30x |
| Eddie Bauer | 0.01% | 1.21x |
| Carhartt | 0.27% | 1.17x |
| Journeys | 0.03% | 1.16x |
| H&M | 0.01% | 1.15x |
| Maurices | 0.04% | 1.13x |
| Express | 0.02% | 1.11x |
| White House Black Market | 0.02% | 1.11x |
| Michael Kors | 0.01% | 1.10x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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WEBSITES
The Dog Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dog Lovers audience is dogbreedplus.com.
| Website | Composition | Index |
| dogbreedplus.com | 1.01% | 53.11x |
| petmd.com | 2.37% | 52.19x |
| thelabradorforum.com | 1.32% | 45.99x |
| dogforums.com | 3.16% | 45.04x |
| dogforum.com | 2.11% | 44.41x |
| labradortraininghq.com | 6.73% | 43.19x |
| myollie.com | 1.25% | 43.02x |
| dogster.com | 9.29% | 41.82x |
| goldenretrieverforum.com | 2.49% | 41.10x |
| fidosavvy.com | 1.39% | 41.02x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Supplies.
| Content Affinity | Composition | Index |
| Pet Supplies | 0.62% | 27.04x |
| Pet Forums | 4.16% | 26.94x |
| Disease Cluster | 0.06% | 23.35x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 22.43x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.84% | 19.97x |
| Vitamin Shoppers | 0.05% | 19.45x |
| Pet Adoption | 8.11% | 18.63x |
| Pharmacy | 0.26% | 18.10x |
| Car Keys, Locks & Remotes | 0.16% | 16.16x |
| Pet Cluster | 55.09% | 15.43x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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DEMOGRAPHICS
The Dog Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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