Dstillery Audiences

DOG LOVERS

Audience Size: 4.9 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 56.72% 37.71x
Puppy and Dog Adopters 57.83% 37.35x
Pet Health and Nutrition Researchers 56.66% 35.73x
Pet Lovers 50.47% 33.63x
Orlando Activities Researchers 47.24% 33.00x
Texas Activity Researchers 46.76% 32.24x
Foot Pain Sufferers 43.41% 31.77x
Pet Medication Shoppers 52.10% 31.37x
Animal Rights Researchers 50.24% 31.31x
Nashville Activity Researchers 45.98% 31.17x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.39% 1.31x
REI 0.01% 1.25x
Express Outlets 0.01% 1.25x
Bonobos 0.01% 1.21x
Mens Wearhouse 0.07% 1.21x
Jos A. Bank Clothiers 0.04% 1.19x
Dressbarn 0.04% 1.18x
Talbots 0.03% 1.16x
Chicos 0.05% 1.08x
Madewell 0.02% 1.07x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is petful.com.

Website Composition Index
petful.com 2.62% 49.23x
certapet.com 1.90% 45.42x
whole-dog-journal.com 5.03% 43.28x
dogforums.com 1.64% 41.45x
dogforum.com 1.06% 38.29x
thelabradorforum.com 1.02% 37.35x
goldenretrieverforum.com 1.63% 37.14x
yourpurebredpuppy.com 8.92% 36.17x
petsmartcharities.org 1.78% 35.63x
keepthetailwagging.com 2.09% 35.58x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 4.68% 21.89x
Pet Supplies 6.02% 17.75x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 17.12x
Bird Watching 1.12% 16.02x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 15.80x
Reproductive Health 1.99% 15.29x
Pet Adoption 11.70% 14.61x
Home Décor, Furniture, & Decorating 0.01% 14.20x
Rural Living 0.08% 14.03x
Dermatology 2.37% 13.82x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female