Dstillery Audiences

DOG LOVERS

Audience Size: 2.6 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 56.71% 32.18x
Pet Lovers 51.42% 29.14x
Texas Activity Researchers 35.49% 27.50x
Orlando Activities Researchers 41.43% 27.32x
Animal Rights Researchers 45.45% 25.53x
Nashville Activity Researchers 36.20% 25.34x
Foot Pain Sufferers 38.61% 24.99x
Bargain Shopping Researchers 35.43% 24.75x
Home Custom Bedroom Decorators 33.18% 24.47x
Custom Home Lighting Shoppers 35.45% 24.26x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.24% 1.16x
Mens Wearhouse 0.37% 1.10x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is uniquedognames.net.

Website Composition Index
uniquedognames.net 1.40% 91.85x
dogforum.com 1.69% 79.80x
dogforums.com 3.30% 79.48x
petbreeds.com 2.28% 79.05x
homesalive.ca 1.40% 75.17x
puppyweights.com 1.01% 75.08x
terrificpets.com 1.34% 71.81x
goldenretrieverforum.com 2.53% 70.20x
germanshepherds.com 2.59% 67.14x
patriciamcconnell.com 1.63% 65.51x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 5.83% 24.19x
Pet Supplies 10.81% 19.40x
Pet Adoption 17.88% 17.61x
Bird Watching 1.61% 15.13x
Reproductive Health 5.86% 14.57x
Dermatology 7.38% 13.98x
Arthritis & Bones 5.80% 13.13x
Food Cluster 4.33% 12.98x
Vegans & Animal Welfare 5.03% 12.91x
Paleo & Keto Diet Enthusiasts 14.76% 12.73x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female