Explore the Dog Lovers Audience
Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Dog Lovers audience.
INTERESTS
The Dog Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dog Lovers audience is Dog Breed Researchers.
| Interest | Composition | Index |
| Dog Breed Researchers | 56.72% | 37.71x |
| Puppy and Dog Adopters | 57.83% | 37.35x |
| Pet Health and Nutrition Researchers | 56.66% | 35.73x |
| Pet Lovers | 50.47% | 33.63x |
| Orlando Activities Researchers | 47.24% | 33.00x |
| Texas Activity Researchers | 46.76% | 32.24x |
| Foot Pain Sufferers | 43.41% | 31.77x |
| Pet Medication Shoppers | 52.10% | 31.37x |
| Animal Rights Researchers | 50.24% | 31.31x |
| Nashville Activity Researchers | 45.98% | 31.17x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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APPAREL RETAILERS
The Dog Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dog Lovers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.39% | 1.31x |
| REI | 0.01% | 1.25x |
| Express Outlets | 0.01% | 1.25x |
| Bonobos | 0.01% | 1.21x |
| Mens Wearhouse | 0.07% | 1.21x |
| Jos A. Bank Clothiers | 0.04% | 1.19x |
| Dressbarn | 0.04% | 1.18x |
| Talbots | 0.03% | 1.16x |
| Chicos | 0.05% | 1.08x |
| Madewell | 0.02% | 1.07x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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WEBSITES
The Dog Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dog Lovers audience is petful.com.
| Website | Composition | Index |
| petful.com | 2.62% | 49.23x |
| certapet.com | 1.90% | 45.42x |
| whole-dog-journal.com | 5.03% | 43.28x |
| dogforums.com | 1.64% | 41.45x |
| dogforum.com | 1.06% | 38.29x |
| thelabradorforum.com | 1.02% | 37.35x |
| goldenretrieverforum.com | 1.63% | 37.14x |
| yourpurebredpuppy.com | 8.92% | 36.17x |
| petsmartcharities.org | 1.78% | 35.63x |
| keepthetailwagging.com | 2.09% | 35.58x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.
| Content Affinity | Composition | Index |
| Pet Forums | 4.68% | 21.89x |
| Pet Supplies | 6.02% | 17.75x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 17.12x |
| Bird Watching | 1.12% | 16.02x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.10% | 15.80x |
| Reproductive Health | 1.99% | 15.29x |
| Pet Adoption | 11.70% | 14.61x |
| Home Décor, Furniture, & Decorating | 0.01% | 14.20x |
| Rural Living | 0.08% | 14.03x |
| Dermatology | 2.37% | 13.82x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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DEMOGRAPHICS
The Dog Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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