Dstillery Audiences

DOG LOVERS

Audience Size: 1.9 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Golden Retriever Content Readers.

Interest Composition Index
Golden Retriever Content Readers 37.38% 44.81x
Labrador Content Readers 45.26% 44.76x
Puppy and Dog Adopters 43.89% 41.51x
Pet Lovers 42.03% 39.29x
Dachshund Content Readers 30.33% 39.10x
Pet Health and Nutrition Researchers 34.78% 37.98x
Dog Breed Researchers 37.64% 34.91x
Puppy & Kitten Owners 42.34% 33.95x
Essential Oils Enthusiasts 0.80% 33.88x
Pet Owners 45.93% 32.75x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Maurices.

Location Composition Index
Maurices 0.04% 1.27x
Carhartt 0.21% 1.21x
Dressbarn 0.02% 1.17x
Old Navy 0.03% 1.13x
Zumiez 0.01% 1.08x
Buckle 0.02% 1.08x
American Eagle Outfitters 0.02% 1.08x
Victoria's Secret 0.03% 1.05x
Chicos 0.02% 1.01x
Jos A. Bank Clothiers 0.01% 0.94x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is wonderfeed.com.

Website Composition Index
wonderfeed.com 4.53% 43.64x
pupcity.com 1.40% 43.31x
dogfoodsmart.com 2.75% 42.75x
doggiedesigner.com 2.81% 41.97x
nextdaypets.com 1.99% 41.01x
boreddaddy.com 1.39% 40.67x
dogsnow.com 2.11% 40.05x
petrescuereport.com 1.04% 39.57x
localpuppybreeders.com 2.86% 39.19x
dogforums.com 2.10% 38.55x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Natural & Healthy Living Researchers.

Content Affinity Composition Index
Natural & Healthy Living Researchers 0.15% 24.51x
Pet Adoption 7.83% 24.20x
Pet Forums 2.33% 23.71x
Pet Supplies 0.19% 22.56x
Pet Cluster 52.58% 18.34x
Assorted Topics (Car News, Animals, Viral Media) 0.95% 16.24x
Comedy Content 0.27% 14.07x
Conscious Living 1.52% 13.04x
Assorted Topics (Conservative News, Politics, Viral Media) 4.05% 11.65x
Local & Travel England - North Midlands 0.05% 11.54x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female