Dstillery Audiences

DOG LOVERS

Audience Size: 3.8 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 59.43% 41.81x
Puppy and Dog Adopters 52.27% 41.33x
Pet Health and Nutrition Researchers 59.79% 39.61x
Orlando Activities Researchers 45.74% 38.65x
Texas Activity Researchers 43.41% 38.23x
Pet Medication Shoppers 53.73% 37.16x
Nashville Activity Researchers 43.31% 36.59x
Pet Lovers 51.97% 36.39x
Foot Pain Sufferers 46.14% 36.35x
Heartburn Sufferers 44.63% 36.14x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Buckle.

Location Composition Index
Buckle 0.36% 1.40x
Jos A. Bank Clothiers 0.34% 1.36x
White House Black Market 0.43% 1.33x
Mens Wearhouse 0.53% 1.27x
Bonobos 0.10% 1.25x
Johnston and Murphy 0.59% 1.17x
Chicos 0.06% 1.05x
Madewell 0.01% 1.03x
Belk 0.01% 1.01x
Columbia 0.01% 0.96x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is petful.com.

Website Composition Index
petful.com 3.94% 51.00x
dogforums.com 1.85% 48.93x
localpuppybreeders.com 1.01% 47.68x
dogforum.com 1.02% 47.22x
certapet.com 2.73% 46.06x
nextdaypets.com 2.28% 44.92x
goldenretrieverforum.com 1.77% 43.22x
whole-dog-journal.com 7.10% 42.20x
doggies.com 1.04% 42.03x
fidosavvy.com 1.10% 41.26x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 5.17% 22.38x
Pet Adoption 11.43% 17.98x
Pet Supplies 6.82% 17.76x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 17.75x
Reproductive Health 2.83% 16.96x
Bird Watching 1.34% 16.19x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 16.19x
Dermatology 3.45% 15.23x
Homeschooling 0.41% 15.08x
Nutrition & Diabetic Living 1.08% 14.82x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female