Dstillery Audiences

DOG LOVERS

Audience Size: 1.8 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Pet Health and Nutrition Researchers.

Interest Composition Index
Pet Health and Nutrition Researchers 52.27% 42.74x
Golden Retriever Content Readers 25.77% 42.05x
Puppy and Dog Adopters 54.50% 41.95x
Orlando Activities Researchers 31.50% 41.46x
Labrador Content Readers 28.98% 41.09x
Online Home Decor Shoppers 34.41% 41.00x
Dog Breed Researchers 53.65% 40.20x
Dachshund Content Readers 24.70% 38.89x
Custom Home Lighting Shoppers 26.59% 37.95x
Home Custom Bedroom Decorators 26.59% 37.95x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.33x
Talbots 0.02% 1.30x
Eddie Bauer 0.01% 1.21x
Carhartt 0.27% 1.17x
Journeys 0.03% 1.16x
H&M 0.01% 1.15x
Maurices 0.04% 1.13x
Express 0.02% 1.11x
White House Black Market 0.02% 1.11x
Michael Kors 0.01% 1.10x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is dogbreedplus.com.

Website Composition Index
dogbreedplus.com 1.01% 53.11x
petmd.com 2.37% 52.19x
thelabradorforum.com 1.32% 45.99x
dogforums.com 3.16% 45.04x
dogforum.com 2.11% 44.41x
labradortraininghq.com 6.73% 43.19x
myollie.com 1.25% 43.02x
dogster.com 9.29% 41.82x
goldenretrieverforum.com 2.49% 41.10x
fidosavvy.com 1.39% 41.02x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.62% 27.04x
Pet Forums 4.16% 26.94x
Disease Cluster 0.06% 23.35x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 22.43x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.84% 19.97x
Vitamin Shoppers 0.05% 19.45x
Pet Adoption 8.11% 18.63x
Pharmacy 0.26% 18.10x
Car Keys, Locks & Remotes 0.16% 16.16x
Pet Cluster 55.09% 15.43x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female