Explore the Dog Lovers Audience
Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Dog Lovers audience.
INTERESTS
The Dog Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dog Lovers audience is Pet Lovers.
| Interest | Composition | Index |
| Pet Lovers | 51.03% | 32.64x |
| Bargain Shopping Researchers | 37.43% | 26.28x |
| Cholesterol Researchers | 36.32% | 25.64x |
| Pet Food Shoppers | 46.76% | 25.11x |
| Women's Fitness Enthusiasts | 33.80% | 24.40x |
| Eco-Conscious Consumers | 36.92% | 24.25x |
| Online Home Decor Shoppers | 35.58% | 24.09x |
| Joint Pain Health Care Professionals | 43.07% | 24.03x |
| Pharmacy Shoppers | 35.71% | 23.74x |
| Home Design Enthusiasts | 37.11% | 23.42x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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APPAREL RETAILERS
The Dog Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dog Lovers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.30x |
| Chicos | 0.05% | 1.15x |
| Eddie Bauer | 0.01% | 1.15x |
| Free People | 0.02% | 1.11x |
| Lorna Jane | 0.00% | 1.07x |
| The North Face | 0.02% | 1.02x |
| Ralph Lauren | 0.01% | 1.01x |
| LOFT | 0.03% | 1.01x |
| American Eagle Outfitters | 0.04% | 1.00x |
| Carhartt | 0.18% | 0.99x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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WEBSITES
The Dog Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dog Lovers audience is uniquedognames.net.
| Website | Composition | Index |
| uniquedognames.net | 1.85% | 94.61x |
| dogreference.com | 0.56% | 87.62x |
| puppyweights.com | 1.20% | 85.61x |
| dailypuppy.com | 0.51% | 85.11x |
| petbreeds.com | 3.73% | 84.99x |
| thrivingcanine.com | 0.19% | 84.26x |
| dogforums.com | 4.36% | 84.23x |
| dogforum.com | 2.35% | 83.05x |
| justlabradors.com | 0.73% | 81.70x |
| bulldogbreeds.com | 0.20% | 81.10x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.
| Content Affinity | Composition | Index |
| Pet Forums | 5.76% | 27.55x |
| Pet Supplies | 12.22% | 19.71x |
| Pet Adoption | 21.66% | 18.03x |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.09% | 16.23x |
| Bird Watching | 2.05% | 14.58x |
| Home Décor, Furniture, & Decorating | 0.08% | 14.01x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.26% | 12.92x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 3.64% | 12.61x |
| Homesteading | 3.67% | 12.47x |
| Homeschooling | 0.68% | 12.47x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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DEMOGRAPHICS
The Dog Lovers audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999
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