Dstillery Audiences

DOG LOVERS

Audience Size: 2.8 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 58.64% 41.62x
Dog Breed Researchers 57.45% 40.96x
Pet Health and Nutrition Researchers 54.75% 40.68x
Orlando Activities Researchers 43.12% 36.59x
Pet Lovers 47.16% 36.29x
Nashville Activity Researchers 40.96% 35.08x
Pet Medication Shoppers 48.92% 34.35x
Texas Activity Researchers 41.28% 34.28x
Heartburn Sufferers 40.59% 34.16x
Animal Rights Researchers 49.72% 33.91x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.49x
Buckle 0.01% 1.29x
Chicos 0.01% 1.28x
Carhartt 0.21% 1.25x
Victoria's Secret 0.01% 1.25x
Old Navy 0.02% 1.16x
Journeys 0.01% 1.05x
Mens Wearhouse 0.01% 0.89x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is certapet.com.

Website Composition Index
certapet.com 1.02% 46.53x
whole-dog-journal.com 2.73% 45.23x
yourpurebredpuppy.com 5.21% 43.49x
thehonestkitchen.com 2.82% 37.73x
dogbreedslist.info 1.13% 37.45x
petclassifieds.us 1.53% 37.40x
petplace.com 3.16% 37.20x
thegoodypet.com 1.02% 37.07x
petful.com 1.12% 35.28x
dogforum.com 1.71% 35.06x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 5.86% 25.02x
Pet Supplies 4.33% 23.08x
Rural Living 0.03% 19.88x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 18.89x
Bird Watching 0.69% 17.53x
Exotic Pets 3.41% 17.16x
Lawns & Pest Control 3.62% 15.91x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 15.90x
Homeschooling 0.29% 15.37x
Reproductive Health 0.86% 15.26x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female