Dstillery Audiences

DOG LOVERS

Audience Size: 2.5 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 61.40% 33.44x
Pet Lovers 52.98% 31.87x
Texas Activity Researchers 41.74% 30.63x
Orlando Activities Researchers 44.10% 30.61x
Nashville Activity Researchers 42.48% 28.07x
Animal Rights Researchers 48.66% 27.40x
Custom Home Lighting Shoppers 38.97% 27.28x
Home Custom Bedroom Decorators 38.97% 27.28x
Louisiana Activities Researchers 36.68% 27.23x
Cholesterol Researchers 35.83% 27.03x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Chicos.

Location Composition Index
Chicos 0.06% 1.33x
Patagonia 0.01% 1.29x
LL Bean 0.01% 1.26x
Lane Bryant 0.05% 1.24x
Columbia 0.01% 1.22x
Talbots 0.05% 1.16x
Carhartt 0.25% 1.15x
Intermix 0.01% 1.15x
Banana Republic 0.05% 1.14x
Madewell 0.02% 1.14x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is uniquedognames.net.

Website Composition Index
uniquedognames.net 1.73% 97.69x
dogforums.com 4.07% 87.65x
petbreeds.com 3.16% 86.17x
dogforum.com 2.17% 85.91x
puppyweights.com 1.19% 84.25x
terrificpets.com 1.64% 80.46x
homesalive.ca 1.87% 78.54x
puppychart.com 1.06% 78.49x
goldenretrieverforum.com 2.92% 78.35x
germanshepherds.com 3.07% 73.13x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 5.53% 26.35x
Pet Supplies 11.12% 19.12x
Pet Adoption 19.52% 17.63x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.09% 17.42x
Bird Watching 1.81% 15.63x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.25% 14.11x
Dermatology 8.46% 13.84x
Nutrition & Diabetic Living 1.16% 13.79x
Home Décor, Furniture, & Decorating 0.06% 13.68x
Reproductive Health 6.60% 13.46x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female