Dstillery Audiences

DOG LOVERS

Audience Size: 2.7 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 55.83% 65.47x
Pet Lovers 49.03% 59.85x
Pet Owners 49.26% 57.15x
Orlando Activities Researchers 38.19% 54.79x
Texas Activity Researchers 34.89% 54.39x
Animal Rights Researchers 44.86% 52.01x
Foot Pain Sufferers 38.64% 50.84x
Home Remodelers 36.37% 50.84x
Heartburn Sufferers 36.99% 50.79x
Nashville Activity Researchers 36.13% 49.97x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.40x
Jos A. Bank Clothiers 0.34% 1.32x
Mens Wearhouse 0.52% 1.22x
Chicos 0.06% 1.21x
REI 0.02% 1.18x
Banana Republic 0.06% 1.16x
Club Monaco 0.02% 1.16x
Bonobos 0.05% 1.14x
Buckle 0.15% 1.13x
Columbia 0.02% 1.13x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is uniquedognames.net.

Website Composition Index
uniquedognames.net 1.32% 86.86x
dogforum.com 1.57% 73.71x
dogforums.com 3.07% 73.58x
petbreeds.com 1.90% 73.23x
homesalive.ca 1.19% 72.95x
puppyweights.com 1.00% 71.68x
patriciamcconnell.com 1.46% 66.47x
terrificpets.com 1.33% 65.56x
dogfoodadvisor.com 1.15% 64.88x
dogbreedplus.com 1.34% 64.56x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 6.38% 27.30x
Pet Supplies 10.58% 22.48x
Pet Adoption 17.05% 20.90x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 19.38x
Bird Watching 1.61% 17.84x
Reproductive Health 5.42% 17.73x
Dermatology 6.86% 16.82x
Nutrition & Diabetic Living 1.29% 16.64x
As Seen On TV Products 0.11% 16.49x
Assorted Topics (Television, Origami, Men's Health) 0.20% 15.82x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female