Dstillery Audiences

DOG LOVERS

Audience Size: 1.4 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Pet Owners.

Interest Composition Index
Pet Owners 52.05% 48.63x
Golden Retriever Content Readers 30.76% 48.03x
Pet Lovers 43.07% 46.70x
Labrador Content Readers 39.62% 46.17x
Puppy and Dog Adopters 39.16% 45.61x
Dachshund Content Readers 24.84% 42.82x
Entrepreneurs 47.36% 41.83x
Pet Health and Nutrition Researchers 29.98% 40.37x
Dog Breed Researchers 32.41% 36.75x
Pet Medication Shoppers 27.34% 35.90x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Maurices.

Location Composition Index
Maurices 0.05% 1.35x
Victoria's Secret 0.02% 1.19x
Mens Wearhouse 0.02% 1.19x
Old Navy 0.03% 1.04x
LOFT 0.01% 1.01x
White House Black Market 0.02% 1.01x
Journeys 0.03% 0.98x
Zumiez 0.03% 0.96x
Express 0.02% 0.94x
Chicos 0.02% 0.90x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is wonderfeed.com.

Website Composition Index
wonderfeed.com 3.95% 64.68x
boreddaddy.com 1.19% 62.72x
science-junkies.com 7.07% 59.83x
ilovemydogsomuch.tv 1.92% 59.15x
skytales.org 6.09% 55.51x
taphaps.com 1.49% 55.16x
newsely.com 2.10% 53.84x
watchmecraft.com 5.85% 47.99x
nickadamsusa.com 1.28% 47.71x
doggiedesigner.com 1.09% 46.53x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Adoption.

Content Affinity Composition Index
Pet Adoption 6.09% 24.77x
Pet Forums 2.03% 21.53x
Assorted Topics (Car News, Animals, Viral Media) 1.04% 20.78x
Pet Supplies 0.11% 20.26x
Pet Cluster 50.10% 18.95x
Comedy Content 0.22% 17.67x
Conscious Living 1.81% 16.90x
Assorted Topics (Conservative News, Politics, Viral Media) 6.28% 14.64x
Video Content Sites 0.34% 13.41x
Unique & Personalized Fashion 0.20% 11.59x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female