Dstillery Audiences

DOG LOVERS

Audience Size: 2.2 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 57.23% 51.79x
Pet Health and Nutrition Researchers 55.21% 50.68x
Dog Breed Researchers 57.69% 48.47x
Orlando Activities Researchers 38.13% 47.55x
Nashville Activity Researchers 37.35% 45.55x
Online Home Decor Shoppers 40.74% 44.90x
Custom Home Lighting Shoppers 33.84% 43.67x
Home Custom Bedroom Decorators 33.83% 43.66x
Texas Activity Researchers 37.80% 43.56x
Pet Medication Shoppers 49.41% 43.53x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.44x
Chicos 0.01% 1.39x
White House Black Market 0.01% 1.23x
Carhartt 0.14% 1.20x
Mens Wearhouse 0.01% 1.20x
Buckle 0.01% 1.18x
Journeys 0.02% 1.16x
Old Navy 0.02% 1.11x
Victoria's Secret 0.02% 1.11x
Maurices 0.02% 0.99x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is yourpurebredpuppy.com.

Website Composition Index
yourpurebredpuppy.com 1.80% 58.87x
thehonestkitchen.com 1.02% 48.86x
pethealthnetwork.com 4.34% 44.64x
petmd.com 17.64% 42.92x
bringfido.com 2.21% 39.61x
thelabradorforum.com 1.18% 39.60x
dogforum.com 1.37% 38.92x
dogforums.com 2.25% 38.72x
goldenretrieverforum.com 1.80% 36.41x
germanshepherds.com 1.99% 35.44x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 4.47% 30.08x
Pet Supplies 1.90% 27.81x
Hipster Clothing 0.11% 25.17x
Homeschooling 0.13% 24.31x
Bird Watching 0.37% 23.76x
Costumes 0.06% 23.54x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.19% 22.88x
Memes & Comedy 0.07% 20.09x
Addiction & Recovery Reference 0.35% 19.87x
Exotic Pets 2.00% 19.20x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female