Dstillery Audiences

DOG LOVERS

Audience Size: 2.1 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 56.30% 46.02x
Orlando Activities Researchers 37.11% 44.80x
Pet Health and Nutrition Researchers 54.44% 44.33x
Online Home Decor Shoppers 39.62% 42.79x
Dog Breed Researchers 56.91% 42.35x
Nashville Activity Researchers 36.52% 42.33x
Texas Activity Researchers 37.63% 40.29x
Home Custom Bedroom Decorators 31.65% 40.26x
Custom Home Lighting Shoppers 31.65% 40.26x
Bargain Shopping Researchers 37.94% 39.85x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.13x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is yourpurebredpuppy.com.

Website Composition Index
yourpurebredpuppy.com 1.02% 63.10x
pethealthnetwork.com 2.65% 50.21x
petmd.com 11.18% 47.89x
bringfido.com 1.31% 42.43x
thelabradorforum.com 1.31% 39.21x
dogforums.com 2.78% 38.03x
dogforum.com 1.76% 37.94x
labradortraininghq.com 6.41% 37.18x
puppyintraining.com 1.66% 36.85x
extension.org 1.47% 36.84x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 1.20% 27.08x
Cub & Girl Scouts 0.16% 25.99x
Pet Forums 4.05% 25.99x
Holiday Gifts 0.07% 23.30x
Hipster Clothing 0.06% 23.10x
Home Decoration - Crafts & Kids 0.11% 22.42x
Marijuana 0.09% 22.09x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.12% 21.35x
Bird Watching 0.21% 21.19x
Tattoos & Costumes 0.06% 21.17x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female