Explore the Dog Lovers Audience
Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Dog Lovers audience.
INTERESTS
The Dog Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dog Lovers audience is Puppy and Dog Adopters.
| Interest | Composition | Index |
| Puppy and Dog Adopters | 58.52% | 39.53x |
| Dog Breed Researchers | 57.55% | 38.86x |
| Pet Health and Nutrition Researchers | 56.80% | 37.88x |
| Orlando Activities Researchers | 46.72% | 35.65x |
| Pet Lovers | 49.56% | 34.47x |
| Texas Activity Researchers | 44.98% | 34.22x |
| Nashville Activity Researchers | 43.76% | 34.06x |
| Pet Medication Shoppers | 49.19% | 33.44x |
| Heartburn Sufferers | 43.98% | 33.04x |
| Foot Pain Sufferers | 43.92% | 32.88x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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APPAREL RETAILERS
The Dog Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dog Lovers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.20% | 1.31x |
| Gymboree | 0.01% | 1.31x |
| Chicos | 0.02% | 1.22x |
| Lane Bryant | 0.01% | 1.10x |
| H&M | 0.01% | 1.07x |
| Jos A. Bank Clothiers | 0.01% | 1.07x |
| American Eagle Outfitters | 0.02% | 1.04x |
| Old Navy | 0.02% | 1.03x |
| Aeropostale | 0.01% | 1.03x |
| Mens Wearhouse | 0.06% | 1.02x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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WEBSITES
The Dog Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dog Lovers audience is petful.com.
| Website | Composition | Index |
| petful.com | 2.09% | 45.03x |
| certapet.com | 1.59% | 43.23x |
| whole-dog-journal.com | 4.10% | 41.26x |
| yourpurebredpuppy.com | 7.32% | 36.95x |
| thedogbakery.com | 1.23% | 33.85x |
| thelabradorforum.com | 1.22% | 33.46x |
| dogforums.com | 1.93% | 33.39x |
| petsmartcharities.org | 1.33% | 33.18x |
| petplace.com | 4.75% | 32.92x |
| dogforum.com | 1.30% | 32.70x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.
| Content Affinity | Composition | Index |
| Pet Forums | 5.31% | 24.54x |
| Pet Supplies | 5.16% | 21.39x |
| Rural Living | 0.04% | 20.88x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.08% | 20.54x |
| Bird Watching | 0.76% | 17.71x |
| Exotic Pets | 3.90% | 16.29x |
| Pet Adoption | 11.43% | 16.10x |
| Homeschooling | 0.37% | 15.98x |
| Reproductive Health | 1.35% | 15.95x |
| Lawns & Pest Control | 4.68% | 15.39x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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DEMOGRAPHICS
The Dog Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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