Explore the Dog Lovers Audience
Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Dog Lovers audience.
INTERESTS
The Dog Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Dog Lovers audience is Dog Breed Researchers.
| Interest | Composition | Index |
| Dog Breed Researchers | 55.50% | 44.87x |
| Pet Lovers | 52.22% | 38.79x |
| Orlando Activities Researchers | 39.57% | 37.64x |
| Texas Activity Researchers | 38.06% | 36.81x |
| Animal Rights Researchers | 45.14% | 36.69x |
| Pet Owners | 52.48% | 36.60x |
| Foot Pain Sufferers | 40.55% | 35.77x |
| Nashville Activity Researchers | 38.10% | 34.85x |
| Heartburn Sufferers | 42.07% | 34.78x |
| Bargain Shopping Researchers | 35.11% | 34.11x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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APPAREL RETAILERS
The Dog Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Dog Lovers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.40% | 1.35x |
| Mens Wearhouse | 0.63% | 1.29x |
| Buckle | 0.30% | 1.28x |
| Eddie Bauer | 0.04% | 1.26x |
| White House Black Market | 0.37% | 1.25x |
| Supreme | 0.01% | 1.15x |
| Bonobos | 0.09% | 1.14x |
| Free People | 0.03% | 1.12x |
| Columbia | 0.02% | 1.11x |
| Patagonia | 0.02% | 1.09x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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WEBSITES
The Dog Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Dog Lovers audience is uniquedognames.net.
| Website | Composition | Index |
| uniquedognames.net | 1.54% | 99.12x |
| homesalive.ca | 1.24% | 83.81x |
| petbreeds.com | 1.99% | 83.41x |
| dogforums.com | 3.69% | 80.44x |
| puppyweights.com | 1.24% | 80.32x |
| dogforum.com | 1.94% | 79.84x |
| patriciamcconnell.com | 1.58% | 78.81x |
| mysweetpuppy.net | 1.35% | 77.57x |
| dogfoodadvisor.com | 1.19% | 76.17x |
| terrificpets.com | 1.55% | 75.54x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.
| Content Affinity | Composition | Index |
| Pet Forums | 6.49% | 22.34x |
| Pet Supplies | 9.38% | 18.40x |
| Pet Adoption | 15.09% | 17.88x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.07% | 16.26x |
| Reproductive Health | 4.72% | 16.03x |
| Bird Watching | 1.66% | 15.38x |
| Dermatology | 5.83% | 15.06x |
| Assorted Topics (Television, Origami, Men's Health) | 0.18% | 14.82x |
| Nutrition & Diabetic Living | 1.35% | 14.65x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.21% | 14.55x |
Composition Percentage:
The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
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DEMOGRAPHICS
The Dog Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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