Dstillery Audiences

DOG LOVERS

Audience Size: 426.3 Thousand Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 426.3 thousand unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 56.42% 34.26x
Dog Breed Researchers 54.50% 33.66x
Pet Health and Nutrition Researchers 54.96% 32.28x
Orlando Activities Researchers 44.85% 29.79x
Nashville Activity Researchers 42.32% 28.97x
Online Home Decor Shoppers 43.84% 28.93x
Pet Lovers 47.81% 28.30x
Heartburn Sufferers 41.28% 28.29x
Animal Rights Researchers 47.07% 28.00x
Custom Home Lighting Shoppers 39.05% 27.95x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.44x
Gap 0.01% 1.26x
Carhartt 0.21% 1.24x
Mens Wearhouse 0.02% 1.18x
Chicos 0.01% 1.13x
White House Black Market 0.01% 1.11x
Victoria's Secret 0.02% 1.07x
Maurices 0.02% 1.06x
Journeys 0.01% 1.06x
Old Navy 0.02% 1.01x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is whole-dog-journal.com.

Website Composition Index
whole-dog-journal.com 2.02% 36.99x
yourpurebredpuppy.com 4.04% 36.61x
thehonestkitchen.com 2.29% 32.11x
petclassifieds.us 1.15% 31.78x
petplace.com 2.37% 31.20x
dogforum.com 1.67% 29.72x
thelabradorforum.com 1.55% 29.23x
dogforums.com 2.73% 28.54x
ultimatehomelife.com 1.13% 28.48x
goldenretrieverforum.com 2.25% 26.60x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 5.69% 20.41x
Pet Supplies 3.37% 19.28x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 16.95x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 16.35x
Teaching Abroad 0.06% 14.73x
Fashion & Cosmetics 0.03% 14.53x
Cheerleading 0.35% 14.21x
Bird Watching 0.58% 14.18x
Costumes 0.14% 13.82x
Exotic Pets 2.84% 13.74x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female