Dstillery Audiences

DOG LOVERS

Audience Size: 2.4 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Pet Lovers.

Interest Composition Index
Pet Lovers 51.03% 32.64x
Bargain Shopping Researchers 37.43% 26.28x
Cholesterol Researchers 36.32% 25.64x
Pet Food Shoppers 46.76% 25.11x
Women's Fitness Enthusiasts 33.80% 24.40x
Eco-Conscious Consumers 36.92% 24.25x
Online Home Decor Shoppers 35.58% 24.09x
Joint Pain Health Care Professionals 43.07% 24.03x
Pharmacy Shoppers 35.71% 23.74x
Home Design Enthusiasts 37.11% 23.42x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.30x
Chicos 0.05% 1.15x
Eddie Bauer 0.01% 1.15x
Free People 0.02% 1.11x
Lorna Jane 0.00% 1.07x
The North Face 0.02% 1.02x
Ralph Lauren 0.01% 1.01x
LOFT 0.03% 1.01x
American Eagle Outfitters 0.04% 1.00x
Carhartt 0.18% 0.99x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is uniquedognames.net.

Website Composition Index
uniquedognames.net 1.85% 94.61x
dogreference.com 0.56% 87.62x
puppyweights.com 1.20% 85.61x
dailypuppy.com 0.51% 85.11x
petbreeds.com 3.73% 84.99x
thrivingcanine.com 0.19% 84.26x
dogforums.com 4.36% 84.23x
dogforum.com 2.35% 83.05x
justlabradors.com 0.73% 81.70x
bulldogbreeds.com 0.20% 81.10x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 5.76% 27.55x
Pet Supplies 12.22% 19.71x
Pet Adoption 21.66% 18.03x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.09% 16.23x
Bird Watching 2.05% 14.58x
Home Décor, Furniture, & Decorating 0.08% 14.01x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.26% 12.92x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 3.64% 12.61x
Homesteading 3.67% 12.47x
Homeschooling 0.68% 12.47x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999