Dstillery Audiences

DOG LOVERS

Audience Size: 3.1 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 56.14% 39.36x
Orlando Activities Researchers 37.11% 39.25x
Pet Health and Nutrition Researchers 53.90% 38.46x
Online Home Decor Shoppers 39.48% 38.23x
Dog Breed Researchers 55.66% 37.31x
Nashville Activity Researchers 35.65% 36.04x
Home Custom Bedroom Decorators 32.65% 35.41x
Custom Home Lighting Shoppers 32.65% 35.40x
Bargain Shopping Researchers 37.34% 35.10x
Texas Activity Researchers 36.80% 34.78x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.36x
Forever 21 0.01% 1.34x
Eddie Bauer 0.01% 1.31x
Aeropostale 0.02% 1.30x
Gymboree 0.02% 1.29x
J. Crew 0.01% 1.26x
Old Navy 0.03% 1.24x
Dressbarn 0.02% 1.21x
American Eagle Outfitters 0.02% 1.16x
Buckle 0.02% 1.15x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is pethealthnetwork.com.

Website Composition Index
pethealthnetwork.com 1.74% 47.90x
petmd.com 6.74% 45.09x
dogbreedplus.com 1.36% 38.66x
dogingtonpost.com 1.33% 36.40x
thelabradorforum.com 1.33% 35.77x
dogforums.com 3.00% 35.66x
dogforum.com 1.99% 35.19x
labradortraininghq.com 6.52% 34.86x
dogster.com 13.14% 33.70x
goldenretrieverforum.com 2.30% 33.22x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Supplies.

Content Affinity Composition Index
Pet Supplies 0.93% 24.73x
Pet Forums 4.22% 24.30x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.09% 22.41x
Disease Cluster 0.15% 21.43x
Cub & Girl Scouts 0.08% 21.09x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.11% 20.91x
Custom Gifts 0.17% 20.23x
Psychology & Social Work 0.10% 19.91x
Bird Watching 0.16% 18.81x
Home Decoration - Crafts & Kids 0.05% 18.76x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female