Dstillery Audiences

DOG LOVERS

Audience Size: 3 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 58.52% 39.53x
Dog Breed Researchers 57.55% 38.86x
Pet Health and Nutrition Researchers 56.80% 37.88x
Orlando Activities Researchers 46.72% 35.65x
Pet Lovers 49.56% 34.47x
Texas Activity Researchers 44.98% 34.22x
Nashville Activity Researchers 43.76% 34.06x
Pet Medication Shoppers 49.19% 33.44x
Heartburn Sufferers 43.98% 33.04x
Foot Pain Sufferers 43.92% 32.88x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.31x
Gymboree 0.01% 1.31x
Chicos 0.02% 1.22x
Lane Bryant 0.01% 1.10x
H&M 0.01% 1.07x
Jos A. Bank Clothiers 0.01% 1.07x
American Eagle Outfitters 0.02% 1.04x
Old Navy 0.02% 1.03x
Aeropostale 0.01% 1.03x
Mens Wearhouse 0.06% 1.02x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is petful.com.

Website Composition Index
petful.com 2.09% 45.03x
certapet.com 1.59% 43.23x
whole-dog-journal.com 4.10% 41.26x
yourpurebredpuppy.com 7.32% 36.95x
thedogbakery.com 1.23% 33.85x
thelabradorforum.com 1.22% 33.46x
dogforums.com 1.93% 33.39x
petsmartcharities.org 1.33% 33.18x
petplace.com 4.75% 32.92x
dogforum.com 1.30% 32.70x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 5.31% 24.54x
Pet Supplies 5.16% 21.39x
Rural Living 0.04% 20.88x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 20.54x
Bird Watching 0.76% 17.71x
Exotic Pets 3.90% 16.29x
Pet Adoption 11.43% 16.10x
Homeschooling 0.37% 15.98x
Reproductive Health 1.35% 15.95x
Lawns & Pest Control 4.68% 15.39x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female