Dstillery Audiences

DOG LOVERS

Audience Size: 4.1 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 59.65% 43.61x
Puppy and Dog Adopters 59.52% 43.52x
Pet Health and Nutrition Researchers 58.92% 41.95x
Orlando Activities Researchers 46.48% 41.21x
Texas Activity Researchers 44.67% 40.53x
Nashville Activity Researchers 44.30% 39.10x
Pet Medication Shoppers 52.55% 38.89x
Heartburn Sufferers 44.54% 38.61x
Foot Pain Sufferers 46.39% 38.19x
Pet Lovers 50.94% 38.16x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.04% 1.31x
The North Face 0.01% 1.27x
Carhartt 0.30% 1.24x
REI 0.01% 1.22x
Chicos 0.04% 1.18x
Talbots 0.03% 1.17x
White House Black Market 0.04% 1.10x
Dressbarn 0.03% 1.09x
American Eagle Outfitters 0.04% 1.08x
Buckle 0.04% 1.08x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is petful.com.

Website Composition Index
petful.com 2.95% 54.39x
certapet.com 2.10% 49.94x
dogforums.com 1.65% 47.61x
whole-dog-journal.com 5.56% 46.83x
dogforum.com 1.02% 44.30x
goldenretrieverforum.com 1.63% 42.24x
keepthetailwagging.com 2.14% 40.49x
yourpurebredpuppy.com 9.14% 40.21x
germanshepherds.com 1.95% 39.96x
fidosavvy.com 1.11% 39.85x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 4.92% 24.46x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 18.53x
Pet Supplies 6.43% 18.51x
Reproductive Health 2.41% 17.81x
Bird Watching 1.25% 17.80x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 17.50x
Pet Adoption 11.39% 17.34x
As Seen On TV Products 0.06% 16.36x
Dermatology 2.89% 15.98x
Rural Living 0.09% 15.66x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female