Dstillery Audiences

DOG LOVERS

Audience Size: 729.6 Thousand Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 729.6 thousand unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 99.68% 89.71x
Pet Food Shoppers 99.82% 88.48x
Dog Breed Researchers 99.88% 86.09x
Pet Lovers 63.85% 64.10x
Golden Retriever Content Readers 23.41% 62.33x
Dachshund Content Readers 17.37% 58.82x
Pet Owners 67.12% 57.87x
Labrador Content Readers 32.52% 57.40x
Pet Health and Nutrition Researchers 23.15% 52.20x
Country Home Decorators 11.96% 50.87x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.52x
Zumiez 0.01% 1.44x
Journeys 0.01% 1.32x
Maurices 0.03% 1.27x
Urban Outfitters 0.01% 1.12x
Gymboree 0.01% 1.10x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is wonderfeed.com.

Website Composition Index
wonderfeed.com 3.58% 116.16x
boreddaddy.com 1.03% 111.03x
science-junkies.com 5.64% 109.89x
ilovemydogsomuch.tv 1.48% 107.03x
skytales.org 4.52% 102.18x
taphaps.com 1.38% 97.19x
watchmecraft.com 4.24% 91.57x
nickadamsusa.com 1.16% 89.73x
finallynews.com 12.24% 84.48x
ninerecipes.com 1.59% 82.50x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Adoption.

Content Affinity Composition Index
Pet Adoption 4.72% 32.42x
Pet Forums 1.39% 27.14x
Pet Cluster 46.05% 26.57x
Assorted Topics (Car News, Animals, Viral Media) 1.42% 25.01x
Conscious Living 1.91% 22.04x
Video Content Sites 0.40% 21.12x
Comedy Content 0.12% 20.49x
Muscle Cars 3.45% 19.56x
Assorted Topics (Freebies, Gardens, Jewelry) 1.13% 17.72x
Local & Travel England - North Midlands 0.09% 16.77x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female