Dstillery Audiences

DOG LOVERS

Audience Size: 3 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 55.50% 44.87x
Pet Lovers 52.22% 38.79x
Orlando Activities Researchers 39.57% 37.64x
Texas Activity Researchers 38.06% 36.81x
Animal Rights Researchers 45.14% 36.69x
Pet Owners 52.48% 36.60x
Foot Pain Sufferers 40.55% 35.77x
Nashville Activity Researchers 38.10% 34.85x
Heartburn Sufferers 42.07% 34.78x
Bargain Shopping Researchers 35.11% 34.11x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.40% 1.35x
Mens Wearhouse 0.63% 1.29x
Buckle 0.30% 1.28x
Eddie Bauer 0.04% 1.26x
White House Black Market 0.37% 1.25x
Supreme 0.01% 1.15x
Bonobos 0.09% 1.14x
Free People 0.03% 1.12x
Columbia 0.02% 1.11x
Patagonia 0.02% 1.09x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is uniquedognames.net.

Website Composition Index
uniquedognames.net 1.54% 99.12x
homesalive.ca 1.24% 83.81x
petbreeds.com 1.99% 83.41x
dogforums.com 3.69% 80.44x
puppyweights.com 1.24% 80.32x
dogforum.com 1.94% 79.84x
patriciamcconnell.com 1.58% 78.81x
mysweetpuppy.net 1.35% 77.57x
dogfoodadvisor.com 1.19% 76.17x
terrificpets.com 1.55% 75.54x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 6.49% 22.34x
Pet Supplies 9.38% 18.40x
Pet Adoption 15.09% 17.88x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 16.26x
Reproductive Health 4.72% 16.03x
Bird Watching 1.66% 15.38x
Dermatology 5.83% 15.06x
Assorted Topics (Television, Origami, Men's Health) 0.18% 14.82x
Nutrition & Diabetic Living 1.35% 14.65x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 14.55x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female