Dstillery Audiences

DOG LOVERS

Audience Size: 3.6 Million Devices

Explore the Dog Lovers Audience

Below you'll find more information about the Dog Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Dog Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Dog Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Dog Lovers audience is Puppy and Dog Adopters.

Interest Composition Index
Puppy and Dog Adopters 59.73% 36.80x
Dog Breed Researchers 58.97% 36.18x
Pet Health and Nutrition Researchers 57.79% 35.28x
Orlando Activities Researchers 45.98% 33.99x
Texas Activity Researchers 43.49% 33.51x
Pet Lovers 50.64% 32.87x
Nashville Activity Researchers 43.53% 32.40x
Pet Medication Shoppers 50.54% 31.75x
Heartburn Sufferers 43.25% 31.74x
Joint Pain Health Care Professionals 43.18% 31.22x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Interest attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Dog Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Dog Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.23x
American Eagle Outfitters 0.04% 1.16x
Free People 0.01% 1.15x
Lane Bryant 0.03% 1.15x
Aeropostale 0.03% 1.14x
Buckle 0.03% 1.13x
Old Navy 0.05% 1.13x
Chicos 0.03% 1.11x
Forever 21 0.03% 1.11x
The North Face 0.01% 1.11x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Location attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Dog Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Dog Lovers audience is petful.com.

Website Composition Index
petful.com 2.01% 41.54x
certapet.com 1.48% 39.13x
whole-dog-journal.com 3.91% 37.46x
yourpurebredpuppy.com 7.14% 32.98x
dogforums.com 1.50% 32.54x
petsmartcharities.org 1.38% 31.11x
dogforum.com 1.02% 30.85x
thedogbakery.com 1.18% 30.75x
goldenretrieverforum.com 1.49% 30.29x
ultimatehomelife.com 1.38% 30.11x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Web attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Dog Lovers audience is Pet Forums.

Content Affinity Composition Index
Pet Forums 5.18% 23.90x
Pet Supplies 5.46% 19.70x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 18.99x
Reproductive Health 1.59% 15.60x
Bird Watching 0.79% 15.58x
Pet Adoption 11.61% 15.36x
Dermatology 1.88% 14.99x
England Tourism 0.03% 14.97x
Exotic Pets 3.99% 14.89x
Lawns & Pest Control 5.09% 14.52x
Composition Percentage: The overlap percentage between the Dog Lovers audience and the Content Affinity attribute.
Index: A comparison of the Dog Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Dog Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female