Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 5.2 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 47.24% 30.87x
Bargain Shopping Researchers 44.31% 30.12x
Orlando Activities Researchers 41.02% 28.65x
Discount Big Box Shoppers 47.85% 28.16x
Big Box Shoppers 46.98% 27.71x
Misc-Deal Seekers or Coupon Shoppers 43.12% 27.69x
Retired Assisted Living Shoppers 41.72% 27.15x
Retired Health Insurance Researchers 41.68% 26.90x
Custom Home Lighting Shoppers 39.92% 26.72x
Home Custom Bedroom Decorators 39.94% 26.72x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.01% 1.33x
Uniqlo 0.02% 1.30x
Express Outlets 0.01% 1.30x
American Apparel 0.03% 1.28x
Hollister 0.06% 1.27x
Ralph Lauren 0.02% 1.24x
Dressbarn 0.03% 1.20x
Old Navy 0.09% 1.19x
H&M 0.06% 1.18x
Urban Outfitters 0.04% 1.17x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is albertsons.com.

Website Composition Index
albertsons.com 1.38% 38.92x
toysrus.com 2.47% 30.96x
ucomparehealthcare.com 1.30% 29.30x
vitaminshoppe.com 1.79% 29.19x
collectionsetc.com 1.29% 27.86x
weekly-ads.us 1.29% 27.57x
rossstores.com 3.17% 26.80x
lanebryant.com 1.21% 25.44x
homemetry.com 2.08% 25.39x
kirklands.com 2.96% 25.25x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.26% 22.61x
As Seen On TV Products 0.07% 20.81x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.24% 19.56x
Vitamin Shoppers 5.53% 19.54x
Southern California Cluster 0.84% 19.22x
Consumer Rewards 0.21% 18.25x
ISPs & Local Services 0.03% 17.91x
Discount Shopping 2.33% 17.63x
Food Cluster 2.44% 16.18x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 15.93x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female