Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 4 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 48.41% 40.40x
Bargain Shopping Researchers 45.18% 39.51x
Orlando Activities Researchers 42.49% 37.68x
Discount Big Box Shoppers 46.65% 37.48x
Big Box Shoppers 47.51% 36.55x
Misc-Deal Seekers or Coupon Shoppers 43.78% 35.89x
Retired Health Insurance Researchers 41.32% 35.85x
Home Custom Bedroom Decorators 39.81% 35.82x
Custom Home Lighting Shoppers 39.80% 35.78x
Generic Prescription Drug Shoppers 44.35% 35.72x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 1.49x
Aeropostale 0.04% 1.27x
Gymboree 0.04% 1.27x
The Childrens Place 0.07% 1.26x
Jos A. Bank Clothiers 0.03% 1.24x
Zara 0.02% 1.23x
Michael Kors 0.03% 1.22x
Mens Wearhouse 0.05% 1.21x
Free People 0.02% 1.21x
Talbots 0.02% 1.21x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is albertsons.com.

Website Composition Index
albertsons.com 1.99% 54.84x
toysrus.com 3.87% 43.02x
snagajob.com 1.02% 41.70x
vitaminshoppe.com 2.66% 41.60x
familydoctor.org 1.16% 40.38x
katespade.com 1.15% 40.36x
ucomparehealthcare.com 1.90% 40.20x
acmemarkets.com 1.28% 40.12x
clarksusa.com 1.22% 38.93x
bonton.com 1.33% 38.01x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.32% 26.04x
As Seen On TV Products 0.09% 24.97x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.32% 23.13x
Vitamin Shoppers 6.63% 22.33x
Southern California Cluster 1.00% 21.97x
ISPs & Local Services 0.04% 21.73x
Discount Shopping 2.90% 20.64x
Consumer Rewards 0.25% 20.31x
Low Budget Shoppers 1.48% 19.67x
Shopping Catalogs 2.29% 19.14x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female