Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 29.73% 31.45x
Home Custom Bedroom Decorators 28.64% 31.06x
Custom Home Lighting Shoppers 28.64% 31.06x
Online Home Decor Shoppers 31.86% 30.86x
Bargain Shopping Researchers 32.45% 30.50x
Online Health Researchers 31.09% 30.20x
Misc-Deal Seekers or Coupon Shoppers 32.97% 29.75x
Mailing & Shipping Shoppers 34.69% 29.74x
Cholesterol Researchers 29.02% 29.04x
Auto Insurance Shoppers 33.85% 28.94x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is H&M.

Location Composition Index
H&M 0.01% 1.52x
Dressbarn 0.01% 1.36x
Forever 21 0.01% 1.32x
Gap 0.02% 1.28x
Gymboree 0.01% 1.18x
Zumiez 0.01% 1.13x
Lane Bryant 0.01% 1.10x
Aeropostale 0.01% 1.10x
Journeys 0.02% 1.09x
Buckle 0.02% 1.08x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is riteaid.com.

Website Composition Index
riteaid.com 1.69% 46.68x
cvs.com 18.16% 45.97x
familydollar.com 1.24% 40.74x
nyandcompany.com 1.26% 40.72x
wegmans.com 1.22% 40.04x
steinmart.com 1.51% 37.12x
dollartree.com 2.97% 34.26x
blair.com 1.07% 33.41x
bk.com 1.69% 33.12x
traderjoes.com 1.46% 32.30x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 0.08% 27.87x
Vitamin Shoppers 0.24% 25.08x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.23% 23.77x
Pharmacy 0.77% 21.28x
Party Suppliers 0.31% 21.01x
Chef & Restaurant Resources 0.12% 20.90x
Women Shoppers 1.20% 20.54x
Diabetes Research 0.30% 19.92x
Custom Gifts 0.17% 19.50x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.10% 19.20x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female