Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 46.22% 31.56x
Bargain Shopping Researchers 44.25% 30.88x
Discount Big Box Shoppers 44.61% 30.42x
Orlando Activities Researchers 39.99% 29.56x
Misc-Deal Seekers or Coupon Shoppers 40.94% 28.83x
Big Box Shoppers 45.39% 28.49x
Home Custom Bedroom Decorators 37.54% 28.22x
Custom Home Lighting Shoppers 37.54% 28.22x
Online Home Decor Shoppers 40.34% 28.15x
Generic Prescription Drug Shoppers 41.39% 28.09x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Forever 21.

Location Composition Index
Forever 21 0.03% 1.41x
Old Navy 0.06% 1.37x
American Apparel 0.02% 1.36x
Zumiez 0.04% 1.35x
H&M 0.04% 1.34x
Aeropostale 0.04% 1.31x
The Childrens Place 0.05% 1.27x
Journeys 0.06% 1.26x
Express 0.05% 1.25x
Madewell 0.01% 1.24x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is albertsons.com.

Website Composition Index
albertsons.com 1.27% 46.05x
acmemarkets.com 1.02% 35.54x
toysrus.com 1.18% 34.08x
vitaminshoppe.com 1.23% 31.10x
weekly-ads.us 1.26% 30.02x
collectionsetc.com 1.19% 29.90x
rossstores.com 2.86% 29.48x
riteaid.com 13.48% 28.94x
knotts.com 1.14% 27.62x
pharmapacks.com 3.20% 27.53x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.21% 24.80x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.16% 23.64x
Vitamin Shoppers 4.63% 22.80x
Southern California Cluster 0.59% 21.09x
Discount Shopping 1.19% 19.05x
As Seen On TV Products 0.03% 18.62x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.09% 18.50x
Food Cluster 2.03% 18.09x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 3.09% 17.92x
Survey Websites 0.05% 16.95x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female