Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Discount Big Box Shoppers.

Interest Composition Index
Discount Big Box Shoppers 40.79% 24.88x
Orlando Activities Researchers 37.89% 24.58x
Budget Grocery Shoppers 41.60% 24.51x
Bargain Shopping Researchers 40.42% 24.35x
Online Home Decor Shoppers 37.43% 23.77x
Mailing & Shipping Shoppers 36.34% 23.75x
Custom Home Lighting Shoppers 34.42% 23.71x
Home Custom Bedroom Decorators 34.42% 23.70x
Big Box Shoppers 35.91% 23.62x
Misc-Deal Seekers or Coupon Shoppers 39.01% 23.46x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.62x
Dressbarn 0.02% 1.61x
Chicos 0.02% 1.54x
Gymboree 0.01% 1.44x
Banana Republic 0.01% 1.44x
Jos A. Bank Clothiers 0.01% 1.42x
LOFT 0.01% 1.30x
Old Navy 0.02% 1.23x
Aeropostale 0.01% 1.22x
The Childrens Place 0.02% 1.21x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is riteaid.com.

Website Composition Index
riteaid.com 6.00% 37.57x
cvshealth.com 2.35% 36.19x
pharmapacks.com 1.15% 33.50x
sallybeauty.com 2.27% 30.08x
meredith.com 2.79% 28.78x
burlington.com 1.36% 28.28x
hsn.com 1.42% 28.25x
christmastreeshops.com 1.73% 27.47x
samsbeauty.com 1.25% 26.90x
familydollar.com 4.43% 25.88x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 20.47x
Vitamin Shoppers 1.40% 19.06x
Southern California Cluster 0.11% 18.90x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 1.10% 17.56x
Food Cluster 0.58% 15.54x
Party Suppliers 2.47% 15.24x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.36% 14.78x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 14.55x
Women Shoppers 4.87% 14.24x
Home Improvement Contractor 0.04% 13.65x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female