Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 3 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 45.07% 28.42x
Bargain Shopping Researchers 38.59% 28.40x
Discount Big Box Shoppers 37.94% 26.26x
Misc-Deal Seekers or Coupon Shoppers 35.93% 25.16x
Vitamin Shoppers 47.48% 24.61x
Pain Medication Users 46.59% 24.04x
Mailing & Shipping Shoppers 43.57% 23.97x
Retired Health Insurance Researchers 37.38% 23.92x
Retired Assisted Living Shoppers 38.23% 23.16x
Sale Seekers 30.97% 22.92x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.00% 1.49x
Lorna Jane 0.01% 1.49x
LL Bean 0.00% 1.23x
Dressbarn 0.04% 1.20x
Patagonia 0.01% 1.13x
Levi Strauss 0.01% 1.08x
REI 0.01% 1.06x
Belk 0.01% 1.06x
Ralph Lauren 0.01% 1.03x
Talbots 0.03% 1.03x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is super1foods.com.

Website Composition Index
super1foods.com 0.25% 77.79x
ladysavings.com 0.20% 72.81x
wetnwildbeauty.com 0.73% 70.17x
blackopalbeauty.com 0.19% 69.45x
johnfrieda.com 0.14% 68.64x
scottbrand.com 0.19% 68.48x
dignityhealthcareers.org 0.35% 67.52x
walgreens.com 0.66% 67.33x
lacare.org 0.11% 66.88x
olcatalog.com 0.47% 66.55x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.28% 24.55x
As Seen On TV Products 0.23% 20.61x
Vitamin Shoppers 13.10% 19.21x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.59% 16.53x
Low Budget Shoppers 4.23% 15.87x
Higher-End Fashion Brands 3.71% 15.83x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.06% 15.45x
Holiday Gifts 1.57% 15.43x
Food Cluster 6.18% 15.41x
Promo Codes 11.82% 15.37x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999