Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 48.76% 39.25x
Bargain Shopping Researchers 46.05% 38.12x
Orlando Activities Researchers 42.99% 36.33x
Discount Big Box Shoppers 47.28% 36.29x
Misc-Deal Seekers or Coupon Shoppers 43.78% 35.08x
Big Box Shoppers 48.21% 34.92x
Retired Health Insurance Researchers 41.74% 34.61x
Home Custom Bedroom Decorators 40.30% 34.49x
Custom Home Lighting Shoppers 40.30% 34.48x
Retired Assisted Living Shoppers 43.32% 34.18x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.79x
Bonobos 0.11% 1.48x
Jos A. Bank Clothiers 0.34% 1.42x
White House Black Market 0.44% 1.41x
Mens Wearhouse 0.53% 1.33x
Topshop 0.02% 1.33x
Johnston and Murphy 0.61% 1.26x
Buckle 0.30% 1.23x
REI 0.02% 1.20x
Patagonia 0.01% 1.13x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is albertsons.com.

Website Composition Index
albertsons.com 2.45% 50.29x
lozo.com 1.14% 47.29x
charlotterusse.com 1.02% 45.25x
puritan.com 1.09% 43.88x
olivegarden.com 1.11% 42.16x
yankeecandle.com 1.19% 40.07x
toysrus.com 4.95% 40.02x
menupages.com 1.03% 39.00x
snagajob.com 1.30% 38.97x
vitaminshoppe.com 3.36% 38.82x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.10% 23.34x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.37% 22.65x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.37% 22.51x
Vitamin Shoppers 7.27% 20.48x
Low Budget Shoppers 1.58% 20.17x
Southern California Cluster 1.15% 20.17x
Washington D.C. Hotels 0.01% 20.03x
ISPs & Local Services 0.05% 18.91x
Discount Shopping 3.44% 18.76x
Shopping Catalogs 2.57% 18.10x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female