Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 46.36% 29.68x
Bargain Shopping Researchers 41.94% 28.44x
Discount Big Box Shoppers 38.54% 27.75x
Misc-Deal Seekers or Coupon Shoppers 37.17% 26.29x
Vitamin Shoppers 47.27% 25.99x
Mailing & Shipping Shoppers 42.59% 25.50x
Retired Assisted Living Shoppers 37.72% 25.45x
Pain Medication Users 46.91% 25.27x
Retired Health Insurance Researchers 38.94% 25.23x
Cholesterol Researchers 31.73% 23.96x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Supreme.

Location Composition Index
Supreme 0.00% 1.42x
Intermix 0.01% 1.10x
American Apparel 0.02% 1.10x
Urban Outfitters 0.04% 1.08x
H&M 0.03% 1.06x
Ann Taylor 0.02% 1.01x
Dressbarn 0.04% 1.01x
American Eagle Outfitters 0.05% 1.00x
Banana Republic 0.04% 1.00x
Chicos 0.04% 1.00x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is wetseal.com.

Website Composition Index
wetseal.com 1.02% 66.58x
lancome-usa.com 1.14% 64.82x
houseofbeautyworld.com 1.36% 61.78x
neutrogena.com 1.25% 60.24x
elfcosmetics.com 2.39% 59.93x
aeropostale.com 1.38% 55.53x
portosbakery.com 1.13% 55.32x
sallyhansen.com 1.04% 54.77x
puritan.com 3.61% 54.60x
gnc.com 3.22% 53.33x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.22% 25.89x
As Seen On TV Products 0.24% 21.47x
Vitamin Shoppers 13.33% 19.82x
Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.61% 17.15x
Low Budget Shoppers 4.13% 16.87x
Higher-End Fashion Brands 3.55% 16.53x
Food Cluster 6.48% 16.17x
Southern California Cluster 2.66% 15.93x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.90% 15.76x
Assorted Topics #11442 (Pharmacies, Telemarketing Jobs, Women'S Clothing) 7.12% 15.68x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female