Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 29.34% 34.43x
Home Custom Bedroom Decorators 28.25% 34.27x
Custom Home Lighting Shoppers 28.25% 34.26x
Online Home Decor Shoppers 32.66% 33.78x
Bargain Shopping Researchers 34.00% 33.28x
Online Health Researchers 30.57% 33.08x
Mailing & Shipping Shoppers 33.53% 32.41x
Auto Insurance Shoppers 33.69% 32.00x
Misc-Deal Seekers or Coupon Shoppers 34.52% 31.73x
Discount Big Box Shoppers 35.04% 31.69x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.95x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is cvs.com.

Website Composition Index
cvs.com 23.64% 42.03x
riteaid.com 2.69% 41.31x
familydollar.com 1.98% 40.92x
meredith.com 1.20% 39.38x
nyandcompany.com 1.87% 39.15x
wegmans.com 1.52% 36.97x
steinmart.com 2.31% 35.70x
tbdress.com 1.17% 33.44x
dollartree.com 4.60% 33.26x
ericdress.com 1.12% 32.74x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 0.50% 27.96x
Cheerleading 0.09% 24.26x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.14% 22.56x
Women Shoppers 1.97% 22.01x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.33% 21.93x
Party Suppliers 0.62% 21.84x
Pharmacy 1.23% 21.27x
Home Decoration - Crafts & Kids 0.11% 21.02x
Custom Gifts 0.30% 20.50x
Beach & Intimate Wear 0.07% 19.92x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female