Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 41.16% 28.83x
Budget Grocery Shoppers 47.94% 28.36x
Orlando Activities Researchers 41.62% 27.56x
Discount Big Box Shoppers 40.91% 26.86x
Retired Health Insurance Researchers 38.20% 26.28x
Misc-Deal Seekers or Coupon Shoppers 37.69% 25.81x
Pain Medication Users 46.84% 25.12x
Vitamin Shoppers 47.43% 24.95x
Trendy Shoe Shoppers 42.72% 24.87x
Mailing & Shipping Shoppers 44.04% 24.81x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.45x
Michael Kors 0.03% 1.42x
Express Outlets 0.00% 1.40x
Lane Bryant 0.06% 1.39x
Gymboree 0.04% 1.37x
Club Monaco 0.01% 1.35x
Victoria's Secret 0.11% 1.32x
Banana Republic 0.06% 1.30x
Old Navy 0.07% 1.29x
Madewell 0.02% 1.29x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is houseofbeautyworld.com.

Website Composition Index
houseofbeautyworld.com 1.07% 71.99x
elfcosmetics.com 1.89% 70.53x
aeropostale.com 1.09% 65.48x
puritan.com 2.89% 63.77x
lozo.com 2.78% 62.84x
gnc.com 2.56% 62.50x
toofaced.com 1.12% 61.76x
charlotterusse.com 3.71% 60.34x
modells.com 2.17% 57.11x
olivegarden.com 2.52% 56.73x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 1.01% 25.40x
As Seen On TV Products 0.21% 22.89x
Vitamin Shoppers 12.25% 20.00x
Higher-End Fashion Brands 3.03% 17.50x
Southern California Cluster 2.39% 17.48x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.80% 17.17x
Holiday Gifts 1.55% 17.14x
Low Budget Shoppers 3.72% 16.94x
Food Cluster 6.05% 16.84x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.44% 16.75x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female