Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 41.64% 48.01x
Bargain Shopping Researchers 39.32% 44.88x
Orlando Activities Researchers 38.90% 42.41x
Discount Big Box Shoppers 41.67% 41.76x
Retired Health Insurance Researchers 35.45% 41.14x
Retired Assisted Living Shoppers 36.91% 39.46x
Misc-Deal Seekers or Coupon Shoppers 39.78% 39.35x
Pain Medication Users 44.84% 38.95x
Trendy Shoe Shoppers 39.79% 38.94x
Vitamin Shoppers 45.91% 38.56x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.32x
Mens Wearhouse 0.44% 1.24x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is elfcosmetics.com.

Website Composition Index
elfcosmetics.com 1.65% 66.03x
lozo.com 2.51% 60.02x
puritan.com 2.56% 58.12x
charlotterusse.com 3.21% 56.36x
gnc.com 2.20% 56.15x
albertsons.com 4.93% 53.64x
modells.com 1.94% 52.99x
olivegarden.com 2.32% 52.70x
barenecessities.com 1.69% 52.27x
ebags.com 1.31% 51.19x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 11.91% 23.77x
Low Budget Shoppers 3.16% 22.30x
Southern California Cluster 2.17% 21.47x
Higher-End Fashion Brands 2.63% 21.29x
Food Cluster 5.82% 20.16x
Discount Shopping 6.34% 19.50x
Beach & Intimate Wear 1.70% 19.27x
Shopping Catalogs 4.46% 19.15x
Dermatology 8.53% 19.11x
Promo Codes 11.43% 18.81x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female