Explore the Drug Store Shoppers Audience
Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Drug Store Shoppers audience.
INTERESTS
The Drug Store Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drug Store Shoppers audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 41.16% | 28.83x |
| Budget Grocery Shoppers | 47.94% | 28.36x |
| Orlando Activities Researchers | 41.62% | 27.56x |
| Discount Big Box Shoppers | 40.91% | 26.86x |
| Retired Health Insurance Researchers | 38.20% | 26.28x |
| Misc-Deal Seekers or Coupon Shoppers | 37.69% | 25.81x |
| Pain Medication Users | 46.84% | 25.12x |
| Vitamin Shoppers | 47.43% | 24.95x |
| Trendy Shoe Shoppers | 42.72% | 24.87x |
| Mailing & Shipping Shoppers | 44.04% | 24.81x |
Composition Percentage:
The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
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APPAREL RETAILERS
The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.45x |
| Michael Kors | 0.03% | 1.42x |
| Express Outlets | 0.00% | 1.40x |
| Lane Bryant | 0.06% | 1.39x |
| Gymboree | 0.04% | 1.37x |
| Club Monaco | 0.01% | 1.35x |
| Victoria's Secret | 0.11% | 1.32x |
| Banana Republic | 0.06% | 1.30x |
| Old Navy | 0.07% | 1.29x |
| Madewell | 0.02% | 1.29x |
Composition Percentage:
The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
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WEBSITES
The Drug Store Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Drug Store Shoppers audience is houseofbeautyworld.com.
| Website | Composition | Index |
| houseofbeautyworld.com | 1.07% | 71.99x |
| elfcosmetics.com | 1.89% | 70.53x |
| aeropostale.com | 1.09% | 65.48x |
| puritan.com | 2.89% | 63.77x |
| lozo.com | 2.78% | 62.84x |
| gnc.com | 2.56% | 62.50x |
| toofaced.com | 1.12% | 61.76x |
| charlotterusse.com | 3.71% | 60.34x |
| modells.com | 2.17% | 57.11x |
| olivegarden.com | 2.52% | 56.73x |
Composition Percentage:
The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 1.01% | 25.40x |
| As Seen On TV Products | 0.21% | 22.89x |
| Vitamin Shoppers | 12.25% | 20.00x |
| Higher-End Fashion Brands | 3.03% | 17.50x |
| Southern California Cluster | 2.39% | 17.48x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.80% | 17.17x |
| Holiday Gifts | 1.55% | 17.14x |
| Low Budget Shoppers | 3.72% | 16.94x |
| Food Cluster | 6.05% | 16.84x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.44% | 16.75x |
Composition Percentage:
The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
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DEMOGRAPHICS
The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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