Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 33.24% 35.32x
Bargain Shopping Researchers 35.36% 34.90x
Custom Home Lighting Shoppers 30.85% 34.30x
Home Custom Bedroom Decorators 30.85% 34.30x
Online Home Decor Shoppers 33.83% 34.12x
Discount Big Box Shoppers 37.75% 33.66x
Budget Grocery Shoppers 38.88% 33.65x
Online Health Researchers 32.95% 33.31x
Misc-Deal Seekers or Coupon Shoppers 34.32% 32.96x
Mailing & Shipping Shoppers 35.23% 32.74x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.47x
LOFT 0.01% 1.46x
Express 0.02% 1.40x
Old Navy 0.02% 1.36x
Buckle 0.01% 1.33x
Dressbarn 0.01% 1.32x
Lane Bryant 0.01% 1.32x
American Eagle Outfitters 0.01% 1.12x
The Childrens Place 0.01% 1.05x
Journeys 0.02% 1.03x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is riteaid.com.

Website Composition Index
riteaid.com 3.56% 50.93x
cvshealth.com 1.47% 49.48x
christmastreeshops.com 1.11% 38.40x
meredith.com 1.86% 38.18x
familydollar.com 3.04% 37.51x
cvs.com 30.22% 36.53x
avenue.com 1.47% 36.44x
ashleystewart.com 1.43% 34.64x
nyandcompany.com 2.76% 34.40x
dollartree.com 7.09% 33.78x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.06% 28.46x
Vitamin Shoppers 0.89% 27.85x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.65% 25.46x
Party Suppliers 1.35% 22.26x
Home Decoration - Crafts & Kids 0.24% 21.65x
Women Shoppers 3.23% 20.99x
Promo Codes 1.91% 19.62x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.21% 19.52x
Pharmacy 2.14% 19.47x
Senior Care 0.10% 19.30x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female