Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 43.21% 31.21x
Discount Big Box Shoppers 42.97% 30.88x
Bargain Shopping Researchers 39.62% 30.75x
Orlando Activities Researchers 37.18% 30.00x
Home-Made Face Mask Researchers 0.15% 28.81x
Online Home Decor Shoppers 38.01% 28.72x
Gift Card Researchers 38.10% 28.58x
Custom Home Lighting Shoppers 34.30% 28.53x
Home Custom Bedroom Decorators 34.30% 28.53x
Misc-Deal Seekers or Coupon Shoppers 38.44% 28.44x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.44x
Carhartt 0.14% 0.95x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is riteaid.com.

Website Composition Index
riteaid.com 10.67% 35.26x
cvshealth.com 4.35% 32.96x
pharmapacks.com 2.39% 32.49x
rossstores.com 1.76% 31.63x
sallybeauty.com 5.45% 30.07x
kirklands.com 2.09% 29.01x
hsn.com 2.87% 28.84x
goodrx.com 2.92% 28.60x
burlington.com 3.27% 28.55x
meredith.com 5.73% 28.31x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.11% 25.91x
Vitamin Shoppers 3.08% 24.41x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.11% 23.87x
Southern California Cluster 0.28% 23.11x
Survey Websites 0.05% 22.98x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 2.24% 20.89x
Food Cluster 1.28% 18.75x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.54% 18.29x
Party Suppliers 4.68% 17.38x
Home Printing 0.13% 17.36x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female