Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 42.96% 35.16x
Bargain Shopping Researchers 43.00% 32.27x
Discount Big Box Shoppers 42.29% 30.92x
Orlando Activities Researchers 39.15% 30.76x
Retired Health Insurance Researchers 38.16% 29.83x
Retired Assisted Living Shoppers 37.68% 29.17x
Misc-Deal Seekers or Coupon Shoppers 39.02% 29.16x
Vitamin Shoppers 43.90% 28.88x
Pain Medication Users 44.36% 28.79x
Home Custom Bedroom Decorators 36.16% 28.60x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.12x
LL Bean 0.01% 1.36x
Topshop 0.02% 1.34x
Levi Strauss 0.02% 1.32x
Mens Wearhouse 0.60% 1.26x
Jos A. Bank Clothiers 0.35% 1.24x
H&M 0.08% 1.16x
Buckle 0.19% 1.14x
Patagonia 0.02% 1.12x
Abercrombie & Fitch 0.05% 1.12x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is elfcosmetics.com.

Website Composition Index
elfcosmetics.com 1.46% 57.03x
lozo.com 2.31% 51.93x
albertsons.com 4.64% 49.85x
puritan.com 2.38% 49.75x
charlotterusse.com 2.86% 49.65x
gnc.com 2.01% 48.62x
olivegarden.com 2.15% 46.20x
modells.com 1.76% 45.70x
barenecessities.com 1.55% 45.17x
wdrake.com 1.03% 44.60x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.67% 23.61x
As Seen On TV Products 0.21% 21.72x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.64% 19.17x
Vitamin Shoppers 12.06% 19.16x
Low Budget Shoppers 2.89% 18.53x
Washington D.C. Hotels 0.02% 17.66x
Southern California Cluster 2.13% 16.91x
Higher-End Fashion Brands 1.99% 16.60x
Holiday Gifts 1.46% 16.58x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 1.54% 16.18x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female