Explore the Drug Store Shoppers Audience
Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Drug Store Shoppers audience.
INTERESTS
The Drug Store Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drug Store Shoppers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 47.24% | 30.87x |
| Bargain Shopping Researchers | 44.31% | 30.12x |
| Orlando Activities Researchers | 41.02% | 28.65x |
| Discount Big Box Shoppers | 47.85% | 28.16x |
| Big Box Shoppers | 46.98% | 27.71x |
| Misc-Deal Seekers or Coupon Shoppers | 43.12% | 27.69x |
| Retired Assisted Living Shoppers | 41.72% | 27.15x |
| Retired Health Insurance Researchers | 41.68% | 26.90x |
| Custom Home Lighting Shoppers | 39.92% | 26.72x |
| Home Custom Bedroom Decorators | 39.94% | 26.72x |
Composition Percentage:
The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Curious about what else the Drug Store Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.01% | 1.33x |
| Uniqlo | 0.02% | 1.30x |
| Express Outlets | 0.01% | 1.30x |
| American Apparel | 0.03% | 1.28x |
| Hollister | 0.06% | 1.27x |
| Ralph Lauren | 0.02% | 1.24x |
| Dressbarn | 0.03% | 1.20x |
| Old Navy | 0.09% | 1.19x |
| H&M | 0.06% | 1.18x |
| Urban Outfitters | 0.04% | 1.17x |
Composition Percentage:
The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Want to find more of the Drug Store Shoppers audience in the real world?
Sign Up
WEBSITES
The Drug Store Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Drug Store Shoppers audience is albertsons.com.
| Website | Composition | Index |
| albertsons.com | 1.38% | 38.92x |
| toysrus.com | 2.47% | 30.96x |
| ucomparehealthcare.com | 1.30% | 29.30x |
| vitaminshoppe.com | 1.79% | 29.19x |
| collectionsetc.com | 1.29% | 27.86x |
| weekly-ads.us | 1.29% | 27.57x |
| rossstores.com | 3.17% | 26.80x |
| lanebryant.com | 1.21% | 25.44x |
| homemetry.com | 2.08% | 25.39x |
| kirklands.com | 2.96% | 25.25x |
Composition Percentage:
The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Want to see more of the websites the Drug Store Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.26% | 22.61x |
| As Seen On TV Products | 0.07% | 20.81x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.24% | 19.56x |
| Vitamin Shoppers | 5.53% | 19.54x |
| Southern California Cluster | 0.84% | 19.22x |
| Consumer Rewards | 0.21% | 18.25x |
| ISPs & Local Services | 0.03% | 17.91x |
| Discount Shopping | 2.33% | 17.63x |
| Food Cluster | 2.44% | 16.18x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.10% | 15.93x |
Composition Percentage:
The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Want to see more of the Content Affinities the Drug Store Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Drug Store Shoppers audience?
Sign Up