Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Mailing & Shipping Shoppers.

Interest Composition Index
Mailing & Shipping Shoppers 37.31% 114.54x
Auto Insurance Shoppers 37.82% 110.02x
Menopause Researchers 35.23% 109.53x
Sporting Goods Shoppers 39.38% 107.62x
Retired Health Insurance Researchers 41.97% 105.43x
Discount Big Box Shoppers 39.38% 105.31x
Gift Card Researchers 37.31% 103.09x
Heartburn Sufferers 33.68% 101.53x
Online Health Researchers 34.20% 101.25x
Budget Grocery Shoppers 45.60% 101.25x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.10% 3.71x
Carhartt 0.44% 2.30x
Mens Wearhouse 0.01% 1.34x
Victoria's Secret 0.01% 1.16x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is riteaid.com.

Website Composition Index
riteaid.com 8.86% 33.49x
cvshealth.com 3.47% 31.95x
pharmapacks.com 1.83% 30.10x
rossstores.com 1.18% 28.24x
sallybeauty.com 3.99% 27.19x
hsn.com 2.28% 26.19x
goodrx.com 1.59% 25.71x
burlington.com 2.42% 25.70x
meredith.com 4.08% 25.68x
kirklands.com 1.38% 25.37x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Medical Diagnostics.

Content Affinity Composition Index
Medical Diagnostics 12.95% 31.71x
Cruise Vacations 10.88% 28.83x
Assorted Topics (Events, Tickets, Fitness) 12.44% 27.02x
Furniture Shopping 18.65% 26.92x
People Search 19.17% 26.68x
Health Issues Cluster 9.84% 24.73x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 8.29% 24.67x
Assorted Topics (Phone Cards, Construction, Food Reviews) 32.12% 24.37x
Healthcare - Dermatology & Aging 15.54% 24.24x
Chain Restaurants 30.05% 23.72x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female