Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 44.14% 42.13x
Bargain Shopping Researchers 41.35% 40.18x
Orlando Activities Researchers 40.23% 38.27x
Discount Big Box Shoppers 44.85% 37.47x
Big Box Shoppers 41.72% 37.01x
Retired Health Insurance Researchers 37.96% 36.63x
Misc-Deal Seekers or Coupon Shoppers 41.74% 35.91x
Retired Assisted Living Shoppers 38.98% 35.88x
Home Custom Bedroom Decorators 36.87% 35.44x
Custom Home Lighting Shoppers 36.84% 35.41x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.40% 1.45x
Mens Wearhouse 0.61% 1.33x
Bonobos 0.09% 1.31x
LL Bean 0.01% 1.28x
White House Black Market 0.36% 1.28x
Supreme 0.01% 1.24x
Topshop 0.02% 1.20x
Ralph Lauren 0.02% 1.17x
REI 0.02% 1.15x
Uniqlo 0.02% 1.13x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is elfcosmetics.com.

Website Composition Index
elfcosmetics.com 1.06% 45.04x
lozo.com 1.80% 42.01x
albertsons.com 3.61% 41.37x
charlotterusse.com 2.06% 39.69x
puritan.com 1.81% 39.53x
gnc.com 1.45% 38.30x
modells.com 1.35% 37.55x
barenecessities.com 1.16% 36.46x
olivegarden.com 1.69% 36.30x
mommypoppins.com 1.01% 35.60x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.64% 25.58x
As Seen On TV Products 0.17% 24.31x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.58% 21.92x
Vitamin Shoppers 10.20% 20.86x
Low Budget Shoppers 2.43% 20.32x
Washington D.C. Hotels 0.02% 20.04x
Southern California Cluster 1.79% 19.93x
Holiday Gifts 1.19% 18.40x
Discount Shopping 5.03% 18.02x
Higher-End Fashion Brands 1.82% 17.99x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female