Dstillery Audiences

DRUG STORE SHOPPERS

Audience Size: 2 Million Devices

Explore the Drug Store Shoppers Audience

Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Drug Store Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Drug Store Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Drug Store Shoppers audience is Online Home Decor Shoppers.

Interest Composition Index
Online Home Decor Shoppers 27.42% 32.01x
Custom Home Lighting Shoppers 22.93% 31.89x
Home Custom Bedroom Decorators 22.93% 31.88x
Orlando Activities Researchers 24.10% 31.63x
Online Health Researchers 25.74% 31.36x
Mailing & Shipping Shoppers 30.93% 31.27x
Bargain Shopping Researchers 27.08% 30.51x
Cholesterol Researchers 23.66% 29.99x
Misc-Deal Seekers or Coupon Shoppers 26.41% 29.80x
Auto Insurance Shoppers 30.38% 29.77x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.83x
LOFT 0.03% 1.56x
Talbots 0.01% 1.39x
Jos A. Bank Clothiers 0.02% 1.37x
Hollister 0.01% 1.26x
Mens Wearhouse 0.03% 1.25x
Chicos 0.02% 1.24x
Express 0.02% 1.15x
H&M 0.01% 1.13x
Dressbarn 0.02% 1.13x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Drug Store Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Drug Store Shoppers audience is cvs.com.

Website Composition Index
cvs.com 11.25% 51.41x
dollartree.com 1.26% 34.67x
barnesandnoble.com 4.19% 32.54x
healthnfitness.net 2.42% 31.67x
scribol.com 1.20% 31.60x
officedepot.com 2.95% 30.18x
intelius.com 2.38% 29.46x
topixoffbeat.com 1.03% 28.28x
careerbuilder.com 1.38% 27.90x
spokesman.com 1.18% 27.01x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.08% 25.25x
Pharmacy 0.33% 22.99x
Vitamin Shoppers 0.05% 20.57x
Fashion & Retail 0.19% 20.04x
Women Shoppers 0.52% 19.67x
Food Cluster 0.04% 17.36x
Toys Shopping 0.27% 16.93x
Custom Gifts 0.04% 16.53x
Perfume, Makeup & Cosmetics 0.29% 16.00x
Environmental Conservation 0.06% 15.84x
Composition Percentage: The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female