Explore the Drug Store Shoppers Audience
Below you'll find more information about the Drug Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Drug Store Shoppers audience.
INTERESTS
The Drug Store Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Drug Store Shoppers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 46.36% | 29.68x |
| Bargain Shopping Researchers | 41.94% | 28.44x |
| Discount Big Box Shoppers | 38.54% | 27.75x |
| Misc-Deal Seekers or Coupon Shoppers | 37.17% | 26.29x |
| Vitamin Shoppers | 47.27% | 25.99x |
| Mailing & Shipping Shoppers | 42.59% | 25.50x |
| Retired Assisted Living Shoppers | 37.72% | 25.45x |
| Pain Medication Users | 46.91% | 25.27x |
| Retired Health Insurance Researchers | 38.94% | 25.23x |
| Cholesterol Researchers | 31.73% | 23.96x |
Composition Percentage:
The overlap percentage between the Drug Store Shoppers audience and the Interest attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Curious about what else the Drug Store Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Drug Store Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Drug Store Shoppers audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.00% | 1.42x |
| Intermix | 0.01% | 1.10x |
| American Apparel | 0.02% | 1.10x |
| Urban Outfitters | 0.04% | 1.08x |
| H&M | 0.03% | 1.06x |
| Ann Taylor | 0.02% | 1.01x |
| Dressbarn | 0.04% | 1.01x |
| American Eagle Outfitters | 0.05% | 1.00x |
| Banana Republic | 0.04% | 1.00x |
| Chicos | 0.04% | 1.00x |
Composition Percentage:
The overlap percentage between the Drug Store Shoppers audience and the Location attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Want to find more of the Drug Store Shoppers audience in the real world?
Sign Up
WEBSITES
The Drug Store Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Drug Store Shoppers audience is wetseal.com.
| Website | Composition | Index |
| wetseal.com | 1.02% | 66.58x |
| lancome-usa.com | 1.14% | 64.82x |
| houseofbeautyworld.com | 1.36% | 61.78x |
| neutrogena.com | 1.25% | 60.24x |
| elfcosmetics.com | 2.39% | 59.93x |
| aeropostale.com | 1.38% | 55.53x |
| portosbakery.com | 1.13% | 55.32x |
| sallyhansen.com | 1.04% | 54.77x |
| puritan.com | 3.61% | 54.60x |
| gnc.com | 3.22% | 53.33x |
Composition Percentage:
The overlap percentage between the Drug Store Shoppers audience and the Web attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Want to see more of the websites the Drug Store Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Drug Store Shoppers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 1.22% | 25.89x |
| As Seen On TV Products | 0.24% | 21.47x |
| Vitamin Shoppers | 13.33% | 19.82x |
| Assorted Topics #11498 (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 1.61% | 17.15x |
| Low Budget Shoppers | 4.13% | 16.87x |
| Higher-End Fashion Brands | 3.55% | 16.53x |
| Food Cluster | 6.48% | 16.17x |
| Southern California Cluster | 2.66% | 15.93x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.90% | 15.76x |
| Assorted Topics #11442 (Pharmacies, Telemarketing Jobs, Women'S Clothing) | 7.12% | 15.68x |
Composition Percentage:
The overlap percentage between the Drug Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Drug Store Shoppers audience to the internet population.
Want to see more of the Content Affinities the Drug Store Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Drug Store Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other demographic characteristics of the Drug Store Shoppers audience?
Sign Up