Explore the ESPN Enthusiasts Audience
Below you'll find more information about the ESPN Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the ESPN Enthusiasts audience.
INTERESTS
The ESPN Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the ESPN Enthusiasts audience is NFL Fans.
| Interest | Composition | Index |
| NFL Fans | 59.23% | 50.18x |
| MLB Fans | 54.33% | 46.09x |
| NCAA Fans | 47.88% | 44.35x |
| NBA Fans | 56.83% | 42.69x |
| Fantasy Football Enthusiasts | 54.69% | 42.31x |
| Olympic Sports Enthusiasts | 57.80% | 42.07x |
| Los Angeles Rams Fans | 50.45% | 41.88x |
| San Francisco 49ers Fans | 46.92% | 41.25x |
| Cincinnati Bengals Fans | 46.74% | 39.39x |
| Kansas City Chiefs Fans | 48.36% | 39.30x |
Composition Percentage:
The overlap percentage between the ESPN Enthusiasts audience and the Interest attribute.
Index: A comparison of the ESPN Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The ESPN Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the ESPN Enthusiasts audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.57x |
| Eddie Bauer | 0.01% | 1.31x |
| Gymboree | 0.02% | 1.25x |
| Old Navy | 0.05% | 1.23x |
| LOFT | 0.02% | 1.23x |
| Lane Bryant | 0.02% | 1.19x |
| American Eagle Outfitters | 0.02% | 1.18x |
| Buckle | 0.03% | 1.13x |
| Mens Wearhouse | 0.03% | 1.07x |
| H&M | 0.01% | 1.07x |
Composition Percentage:
The overlap percentage between the ESPN Enthusiasts audience and the Location attribute.
Index: A comparison of the ESPN Enthusiasts audience to the internet population.
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WEBSITES
The ESPN Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the ESPN Enthusiasts audience is draftsite.com.
| Website | Composition | Index |
| draftsite.com | 1.42% | 59.53x |
| elitesportsny.com | 1.74% | 55.25x |
| drafttek.com | 1.61% | 54.78x |
| withthefirstpick.com | 5.79% | 53.39x |
| letsgotribe.com | 1.25% | 53.05x |
| rotoworld.com | 6.06% | 52.33x |
| vegasinsider.com | 2.81% | 52.28x |
| thesportsdrop.com | 1.75% | 52.21x |
| nflmocks.com | 6.14% | 52.02x |
| draftexpress.com | 1.05% | 51.59x |
Composition Percentage:
The overlap percentage between the ESPN Enthusiasts audience and the Web attribute.
Index: A comparison of the ESPN Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the ESPN Enthusiasts audience is Florida College Athletics.
| Content Affinity | Composition | Index |
| Florida College Athletics | 1.54% | 25.58x |
| Upstate New York State Athletics | 0.06% | 25.02x |
| Illinois College Sports | 0.57% | 24.76x |
| Virginia Athletics | 0.28% | 24.05x |
| Southeast College Athletics | 1.72% | 23.16x |
| College Sports | 0.54% | 22.65x |
| Horse Racing | 0.35% | 22.50x |
| Pac 12 Sports | 1.99% | 21.59x |
| Institutional Investing | 0.09% | 20.30x |
| Fantasy Sports | 31.14% | 19.52x |
Composition Percentage:
The overlap percentage between the ESPN Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the ESPN Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The ESPN Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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