Dstillery Audiences

EARTH DAY RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the Earth Day Researchers Audience

Below you'll find more information about the Earth Day Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Earth Day Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Earth Day Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Earth Day Researchers audience is Dog Lovers.

Interest Composition Index
Dog Lovers 21.41% 28.69x
Eco-Conscious Consumers 46.66% 27.48x
Bargain Shopping Researchers 8.32% 26.91x
Pet Lovers 29.30% 26.15x
Home and Garden TV Fans 10.49% 26.01x
Pet Owners 30.87% 24.54x
Country Home Decorators 8.56% 24.07x
Online Home Decor Shoppers 12.51% 23.90x
Home Custom Bedroom Decorators 2.75% 23.60x
Custom Home Lighting Shoppers 2.75% 23.60x
Composition Percentage: The overlap percentage between the Earth Day Researchers audience and the Interest attribute.
Index: A comparison of the Earth Day Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Earth Day Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Earth Day Researchers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.49x
Maurices 0.04% 1.30x
Urban Outfitters 0.02% 1.26x
Chicos 0.01% 1.18x
Old Navy 0.02% 0.99x
American Eagle Outfitters 0.01% 0.98x
Journeys 0.01% 0.88x
Gymboree 0.02% 0.87x
Zumiez 0.01% 0.72x
Composition Percentage: The overlap percentage between the Earth Day Researchers audience and the Location attribute.
Index: A comparison of the Earth Day Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Earth Day Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Earth Day Researchers audience is greatergood.com.

Website Composition Index
greatergood.com 53.88% 48.35x
ilovemydogsomuch.tv 1.02% 48.19x
skytales.org 3.36% 44.70x
freekibble.com 2.95% 42.35x
science-junkies.com 3.09% 40.83x
wonderfeed.com 1.75% 39.94x
watchmecraft.com 3.01% 36.18x
kingdomstv.com 1.52% 36.04x
pawpulous.com 4.70% 35.79x
ilovemydogsomuch.com 2.42% 35.36x
Composition Percentage: The overlap percentage between the Earth Day Researchers audience and the Web attribute.
Index: A comparison of the Earth Day Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Earth Day Researchers audience is Assorted Topics (Humor, Gossip, Viral Media).

Content Affinity Composition Index
Assorted Topics (Humor, Gossip, Viral Media) 33.81% 15.83x
Assorted Topics (Car News, Animals, Viral Media) 0.73% 14.84x
Comedy Content 0.13% 14.64x
Conscious Living 1.13% 12.83x
Entertainment & Viral News 13.62% 10.83x
Arts & Crafts 0.03% 10.69x
Promo Codes 0.08% 10.51x
Assorted Topics (Conservative News, Politics, Viral Media) 4.02% 10.41x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 35.25% 10.33x
Shopping Catalogs 0.14% 10.00x
Composition Percentage: The overlap percentage between the Earth Day Researchers audience and the Content Affinity attribute.
Index: A comparison of the Earth Day Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Earth Day Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female