Explore the Easter Celebrators Audience
Below you'll find more information about the Easter Celebrators audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Easter Celebrators audience.
INTERESTS
The Easter Celebrators audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Easter Celebrators audience is Bargain Shopping Researchers.
| Interest | Composition | Index |
| Bargain Shopping Researchers | 12.64% | 46.82x |
| Shelf-Stable Food Content Readers | 30.29% | 44.75x |
| Cooking Show Fans | 13.44% | 38.65x |
| Pantry Recipes Researchers | 28.50% | 38.50x |
| Home Design and Living Publication Readers | 9.34% | 38.18x |
| Home and Garden TV Fans | 13.59% | 38.17x |
| Budget Grocery Shoppers | 22.36% | 35.52x |
| Gourmet Food & Wine Researchers | 12.26% | 34.68x |
| Home Coffee Makers | 16.60% | 34.46x |
| Luxury Athletic Footwear Shoppers | 11.66% | 34.21x |
Composition Percentage:
The overlap percentage between the Easter Celebrators audience and the Interest attribute.
Index: A comparison of the Easter Celebrators audience to the internet population.
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APPAREL RETAILERS
The Easter Celebrators audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Easter Celebrators audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.05% | 1.53x |
| Gap | 0.01% | 1.33x |
| Urban Outfitters | 0.02% | 1.17x |
| American Eagle Outfitters | 0.01% | 0.89x |
| Old Navy | 0.02% | 0.85x |
| Journeys | 0.01% | 0.71x |
| Zumiez | 0.01% | 0.70x |
| Gymboree | 0.01% | 0.60x |
Composition Percentage:
The overlap percentage between the Easter Celebrators audience and the Location attribute.
Index: A comparison of the Easter Celebrators audience to the internet population.
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WEBSITES
The Easter Celebrators audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Easter Celebrators audience is ninerecipes.com.
| Website | Composition | Index |
| ninerecipes.com | 1.26% | 43.85x |
| lovecookingdaily.com | 1.99% | 40.16x |
| recipecs.com | 1.10% | 38.27x |
| kitchmenow.com | 3.08% | 37.49x |
| newsouthcharm.com | 2.64% | 33.82x |
| familycookierecipes.com | 1.34% | 32.31x |
| chindeep.com | 3.50% | 30.61x |
| shesaved.com | 2.00% | 30.61x |
| hugsandcookiesxoxo.com | 2.01% | 30.40x |
| anallievent.com | 1.73% | 30.25x |
Composition Percentage:
The overlap percentage between the Easter Celebrators audience and the Web attribute.
Index: A comparison of the Easter Celebrators audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Easter Celebrators audience is Assorted Topics (Car News, Animals, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Car News, Animals, Viral Media) | 1.01% | 20.72x |
| Arts & Crafts | 0.05% | 17.84x |
| Coupons & Family | 4.84% | 15.98x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.07% | 12.74x |
| Sewing, Embroidery & Quilting | 0.70% | 12.21x |
| Unique & Personalized Fashion | 0.16% | 12.01x |
| Mommy Bloggers | 5.50% | 11.94x |
| Cakes & Sweets | 0.19% | 11.70x |
| Consumer Packaged Goods | 14.04% | 11.05x |
| Promo Codes | 0.09% | 10.76x |
Composition Percentage:
The overlap percentage between the Easter Celebrators audience and the Content Affinity attribute.
Index: A comparison of the Easter Celebrators audience to the internet population.
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DEMOGRAPHICS
The Easter Celebrators audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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