Dstillery Audiences

EASTER CELEBRATORS

Audience Size: 2.7 Million Devices

Explore the Easter Celebrators Audience

Below you'll find more information about the Easter Celebrators audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Easter Celebrators audience.

Dstillery Crafted Audiences

INTERESTS

The Easter Celebrators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Easter Celebrators audience is Bargain Shopping Researchers.

Interest Composition Index
Bargain Shopping Researchers 12.64% 46.82x
Shelf-Stable Food Content Readers 30.29% 44.75x
Cooking Show Fans 13.44% 38.65x
Pantry Recipes Researchers 28.50% 38.50x
Home Design and Living Publication Readers 9.34% 38.18x
Home and Garden TV Fans 13.59% 38.17x
Budget Grocery Shoppers 22.36% 35.52x
Gourmet Food & Wine Researchers 12.26% 34.68x
Home Coffee Makers 16.60% 34.46x
Luxury Athletic Footwear Shoppers 11.66% 34.21x
Composition Percentage: The overlap percentage between the Easter Celebrators audience and the Interest attribute.
Index: A comparison of the Easter Celebrators audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Easter Celebrators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Easter Celebrators audience is Maurices.

Location Composition Index
Maurices 0.05% 1.53x
Gap 0.01% 1.33x
Urban Outfitters 0.02% 1.17x
American Eagle Outfitters 0.01% 0.89x
Old Navy 0.02% 0.85x
Journeys 0.01% 0.71x
Zumiez 0.01% 0.70x
Gymboree 0.01% 0.60x
Composition Percentage: The overlap percentage between the Easter Celebrators audience and the Location attribute.
Index: A comparison of the Easter Celebrators audience to the internet population.
Dstillery Web Insights

WEBSITES

The Easter Celebrators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Easter Celebrators audience is ninerecipes.com.

Website Composition Index
ninerecipes.com 1.26% 43.85x
lovecookingdaily.com 1.99% 40.16x
recipecs.com 1.10% 38.27x
kitchmenow.com 3.08% 37.49x
newsouthcharm.com 2.64% 33.82x
familycookierecipes.com 1.34% 32.31x
chindeep.com 3.50% 30.61x
shesaved.com 2.00% 30.61x
hugsandcookiesxoxo.com 2.01% 30.40x
anallievent.com 1.73% 30.25x
Composition Percentage: The overlap percentage between the Easter Celebrators audience and the Web attribute.
Index: A comparison of the Easter Celebrators audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Easter Celebrators audience is Assorted Topics (Car News, Animals, Viral Media).

Content Affinity Composition Index
Assorted Topics (Car News, Animals, Viral Media) 1.01% 20.72x
Arts & Crafts 0.05% 17.84x
Coupons & Family 4.84% 15.98x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.07% 12.74x
Sewing, Embroidery & Quilting 0.70% 12.21x
Unique & Personalized Fashion 0.16% 12.01x
Mommy Bloggers 5.50% 11.94x
Cakes & Sweets 0.19% 11.70x
Consumer Packaged Goods 14.04% 11.05x
Promo Codes 0.09% 10.76x
Composition Percentage: The overlap percentage between the Easter Celebrators audience and the Content Affinity attribute.
Index: A comparison of the Easter Celebrators audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Easter Celebrators audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female