Dstillery Audiences

EASTER CELEBRATORS

Audience Size: 1.3 Million Devices

Explore the Easter Celebrators Audience

Below you'll find more information about the Easter Celebrators audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Easter Celebrators audience.

Dstillery Crafted Audiences

INTERESTS

The Easter Celebrators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Easter Celebrators audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 24.72% 64.70x
Pantry Recipes Researchers 22.20% 54.47x
Holiday Ham Recipe Researchers 35.94% 50.57x
Bargain Shopping Researchers 22.30% 44.66x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 16.16% 40.81x
Home Kitchen Chefs 32.98% 39.38x
Home and Garden TV Fans 19.81% 39.04x
Home Design and Living Publication Readers 15.36% 38.94x
Cooking Show Fans 27.74% 36.77x
Budget Grocery Shoppers 30.28% 35.35x
Composition Percentage: The overlap percentage between the Easter Celebrators audience and the Interest attribute.
Index: A comparison of the Easter Celebrators audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Easter Celebrators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Easter Celebrators audience is Belk.

Location Composition Index
Belk 0.01% 2.22x
Chicos 0.03% 1.89x
Maurices 0.07% 1.78x
Hollister 0.01% 1.42x
Carhartt 0.19% 1.25x
Jos A. Bank Clothiers 0.01% 1.07x
Urban Outfitters 0.02% 1.01x
White House Black Market 0.02% 1.00x
Old Navy 0.02% 0.99x
Lane Bryant 0.01% 0.96x
Composition Percentage: The overlap percentage between the Easter Celebrators audience and the Location attribute.
Index: A comparison of the Easter Celebrators audience to the internet population.
Dstillery Web Insights

WEBSITES

The Easter Celebrators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Easter Celebrators audience is lovecookingdaily.com.

Website Composition Index
lovecookingdaily.com 2.61% 54.52x
kitchencookbook.net 1.10% 49.48x
kitchmenow.com 5.32% 48.84x
favesouthernrecipes.com 1.66% 47.57x
ninerecipes.com 3.43% 46.35x
99easyrecipes.com 1.46% 44.69x
kitchenmeetsgirl.com 1.04% 43.35x
skinnyandtasty.com 5.99% 43.20x
chindeep.com 5.19% 39.59x
cookingwithk.net 1.07% 39.58x
Composition Percentage: The overlap percentage between the Easter Celebrators audience and the Web attribute.
Index: A comparison of the Easter Celebrators audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Easter Celebrators audience is Assorted Topics (Car News, Animals, Viral Media).

Content Affinity Composition Index
Assorted Topics (Car News, Animals, Viral Media) 1.45% 24.70x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 23.63x
Coupons & Family 8.46% 20.82x
Cakes & Sweets 0.63% 19.29x
Mommy Bloggers 8.58% 16.95x
Sewing, Embroidery & Quilting 1.08% 15.61x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 5.74% 14.35x
DIY Decoration & Furniture 2.34% 13.77x
Stay at Home Mom 18.08% 13.30x
Unique & Personalized Fashion 0.31% 13.29x
Composition Percentage: The overlap percentage between the Easter Celebrators audience and the Content Affinity attribute.
Index: A comparison of the Easter Celebrators audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Easter Celebrators audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female