EASTER CELEBRATORS

Audience Size: 1.3 Million Devices

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Explore the Easter Celebrators Audience

Below you'll find more information about the Easter Celebrators audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Easter Celebrators audience.

INTERESTS

The Easter Celebrators audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Easter Celebrators audience is Shelf-Stable Food Content Readers.

Interest	Composition	Index
Shelf-Stable Food Content Readers	24.72%	64.70x
Pantry Recipes Researchers	22.20%	54.47x
Holiday Ham Recipe Researchers	35.94%	50.57x
Bargain Shopping Researchers	22.30%	44.66x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers	16.16%	40.81x
Home Kitchen Chefs	32.98%	39.38x
Home and Garden TV Fans	19.81%	39.04x
Home Design and Living Publication Readers	15.36%	38.94x
Cooking Show Fans	27.74%	36.77x
Budget Grocery Shoppers	30.28%	35.35x

Composition Percentage: The overlap percentage between the Easter Celebrators audience and the Interest attribute.

Index: A comparison of the Easter Celebrators audience to the internet population.

APPAREL RETAILERS

The Easter Celebrators audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Easter Celebrators audience is Belk.

Location	Composition	Index
Belk	0.01%	2.22x
Chicos	0.03%	1.89x
Maurices	0.07%	1.78x
Hollister	0.01%	1.42x
Carhartt	0.19%	1.25x
Jos A. Bank Clothiers	0.01%	1.07x
Urban Outfitters	0.02%	1.01x
White House Black Market	0.02%	1.00x
Old Navy	0.02%	0.99x
Lane Bryant	0.01%	0.96x

Composition Percentage: The overlap percentage between the Easter Celebrators audience and the Location attribute.

Index: A comparison of the Easter Celebrators audience to the internet population.

WEBSITES

The Easter Celebrators audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Easter Celebrators audience is lovecookingdaily.com.

Website	Composition	Index
lovecookingdaily.com	2.61%	54.52x
kitchencookbook.net	1.10%	49.48x
kitchmenow.com	5.32%	48.84x
favesouthernrecipes.com	1.66%	47.57x
ninerecipes.com	3.43%	46.35x
99easyrecipes.com	1.46%	44.69x
kitchenmeetsgirl.com	1.04%	43.35x
skinnyandtasty.com	5.99%	43.20x
chindeep.com	5.19%	39.59x
cookingwithk.net	1.07%	39.58x

Composition Percentage: The overlap percentage between the Easter Celebrators audience and the Web attribute.

Index: A comparison of the Easter Celebrators audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Easter Celebrators audience is Assorted Topics (Car News, Animals, Viral Media).

Content Affinity	Composition	Index
Assorted Topics (Car News, Animals, Viral Media)	1.45%	24.70x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.22%	23.63x
Coupons & Family	8.46%	20.82x
Cakes & Sweets	0.63%	19.29x
Mommy Bloggers	8.58%	16.95x
Sewing, Embroidery & Quilting	1.08%	15.61x
Assorted Topics (Life Hacks, Housekeeping, Health Tips)	5.74%	14.35x
DIY Decoration & Furniture	2.34%	13.77x
Stay at Home Mom	18.08%	13.30x
Unique & Personalized Fashion	0.31%	13.29x

Composition Percentage: The overlap percentage between the Easter Celebrators audience and the Content Affinity attribute.

Index: A comparison of the Easter Celebrators audience to the internet population.

DEMOGRAPHICS

The Easter Celebrators audience resonates most for the following age bracket and gender.

Age

65+

Gender

Female