Dstillery Audiences

ECO-CONSCIOUS CONSUMERS

Audience Size: 2.5 Million Devices

Explore the Eco-Conscious Consumers Audience

Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Eco-Conscious Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eco-Conscious Consumers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 57.67% 40.31x
Liberal News Readers 46.54% 36.36x
Home Custom Bedroom Decorators 54.50% 35.34x
Custom Home Lighting Shoppers 54.50% 35.34x
Home Design Enthusiasts 57.17% 34.91x
Social Liberals 48.54% 33.03x
Mens Fitness Publication Readers 44.23% 33.01x
Texas Activity Researchers 46.66% 32.65x
Breast Cancer Fund Raisers 46.25% 31.67x
Nature and Outdoors Book Readers 54.40% 31.48x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.58x
Madewell 0.02% 1.44x
Intermix 0.01% 1.42x
LL Bean 0.01% 1.42x
Chicos 0.06% 1.40x
Kate Spade 0.02% 1.36x
Columbia 0.01% 1.33x
Urban Outfitters 0.06% 1.32x
Express Outlets 0.00% 1.31x
Uniqlo 0.02% 1.31x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eco-Conscious Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eco-Conscious Consumers audience is grist.org.

Website Composition Index
grist.org 1.72% 102.55x
motherearthnews.com 2.88% 81.75x
bonnieplants.com 8.23% 78.78x
groopspeak.com 1.28% 74.92x
finegardening.com 5.80% 73.40x
vegetablegardener.com 1.88% 72.95x
verifiedpolitics.com 1.68% 71.42x
onbeing.org 1.56% 69.20x
hortmag.com 1.87% 67.47x
morningticker.com 1.72% 65.21x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.02% 25.36x
Environmental Conservation 0.14% 24.60x
Bird Watching 2.79% 24.16x
Home Décor, Furniture, & Decorating 0.09% 22.83x
Liberal Views on Government, Finance, and Economy 6.55% 22.10x
Feminism 2.28% 22.07x
Australia & New Zealand Media 8.45% 21.98x
Liberal Media - Political Activism 9.47% 21.69x
Lawns & Pest Control 14.02% 20.77x
Assorted Topics (Animals, Clothing, Events, Education) 0.11% 20.46x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eco-Conscious Consumers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male