Explore the Eco-Conscious Consumers Audience
Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Eco-Conscious Consumers audience.
INTERESTS
The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Eco-Conscious Consumers audience is Cholesterol Researchers.
| Interest | Composition | Index |
| Cholesterol Researchers | 58.56% | 74.28x |
| Home Design Enthusiasts | 55.70% | 66.73x |
| Home Custom Bedroom Decorators | 50.88% | 65.36x |
| Custom Home Lighting Shoppers | 50.94% | 64.90x |
| Liberal News Readers | 48.74% | 64.41x |
| Nature and Outdoors Book Readers | 50.62% | 61.96x |
| Social Liberals | 48.55% | 61.58x |
| Home Remodelers | 47.95% | 60.17x |
| Charitable Organization Supporters | 54.82% | 59.20x |
| Texas Activity Researchers | 42.50% | 58.78x |
Composition Percentage:
The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
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APPAREL RETAILERS
The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.48x |
| Jos A. Bank Clothiers | 0.36% | 1.37x |
| Bonobos | 0.07% | 1.36x |
| Uniqlo | 0.02% | 1.36x |
| Patagonia | 0.02% | 1.35x |
| Intermix | 0.01% | 1.34x |
| Mens Wearhouse | 0.53% | 1.24x |
| Johnston and Murphy | 0.15% | 1.19x |
| Buckle | 0.18% | 1.12x |
| Club Monaco | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
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WEBSITES
The Eco-Conscious Consumers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Eco-Conscious Consumers audience is grist.org.
| Website | Composition | Index |
| grist.org | 1.30% | 99.02x |
| motherearthnews.com | 2.36% | 77.40x |
| vegetablegardener.com | 1.62% | 73.71x |
| bonnieplants.com | 6.77% | 71.44x |
| groopspeak.com | 1.11% | 69.43x |
| hortmag.com | 1.64% | 65.68x |
| verifiedpolitics.com | 1.44% | 65.42x |
| finegardening.com | 5.01% | 65.18x |
| onbeing.org | 1.23% | 62.49x |
| morningticker.com | 1.44% | 61.21x |
Composition Percentage:
The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.95% | 35.41x |
| Environmental Conservation | 0.17% | 29.89x |
| Bird Watching | 2.83% | 28.37x |
| Liberal Views on Government, Finance, and Economy | 6.99% | 28.08x |
| Home Décor, Furniture, & Decorating | 0.06% | 27.55x |
| Liberal Media - Political Activism | 9.02% | 27.28x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.11% | 26.75x |
| Australia & New Zealand Media | 9.98% | 26.66x |
| Feminism | 2.29% | 25.30x |
| Organic Beauty & Skincare Products | 4.82% | 24.72x |
Composition Percentage:
The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
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DEMOGRAPHICS
The Eco-Conscious Consumers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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