Dstillery Audiences

ECO-CONSCIOUS CONSUMERS

Audience Size: 1.5 Million Devices

Explore the Eco-Conscious Consumers Audience

Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Eco-Conscious Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eco-Conscious Consumers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 57.47% 66.31x
Home Design Enthusiasts 54.16% 58.79x
Home Custom Bedroom Decorators 44.30% 57.84x
Custom Home Lighting Shoppers 44.30% 57.83x
Liberal News Readers 56.89% 56.80x
Mens Fitness Publication Readers 52.85% 55.00x
Executive and C-Suite 48.93% 54.12x
Advertising Professionals 53.88% 53.62x
Financial News Readers 52.31% 53.54x
Ivy League College Researchers 49.03% 53.17x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.24x
Chicos 0.02% 1.19x
Express 0.02% 1.16x
White House Black Market 0.02% 1.09x
Lane Bryant 0.02% 1.06x
Carhartt 0.17% 1.00x
Victoria's Secret 0.02% 0.99x
LOFT 0.01% 0.96x
The Childrens Place 0.02% 0.94x
Mens Wearhouse 0.02% 0.92x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eco-Conscious Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eco-Conscious Consumers audience is newstatesman.com.

Website Composition Index
newstatesman.com 1.04% 64.43x
manrepeller.com 2.56% 60.54x
nationalmemo.com 2.25% 58.29x
androidpolice.com 2.31% 57.38x
greenandvibrant.com 1.92% 53.01x
geek.com 1.59% 52.71x
ufseeds.com 1.93% 50.87x
finecooking.com 1.72% 50.76x
instructables.com 5.61% 50.63x
ktuu.com 2.05% 50.46x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.24% 31.97x
Australia & New Zealand Media 3.92% 30.56x
Environmental Conservation 0.12% 30.38x
Lawns & Pest Control 0.89% 26.73x
Organic Beauty & Skincare Products 0.17% 25.93x
Canada Shopping - General Commerce 0.25% 24.97x
Cuba & Mexico Media 0.11% 24.53x
Public Policy Media 2.30% 23.72x
Canada Consumer Product Cluster 3.82% 23.50x
Canada Job Seekers Cluster 0.07% 23.39x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eco-Conscious Consumers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male