Dstillery Audiences

ECO-CONSCIOUS CONSUMERS

Audience Size: 1.8 Million Devices

Explore the Eco-Conscious Consumers Audience

Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Eco-Conscious Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eco-Conscious Consumers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 59.53% 71.40x
Liberal News Readers 56.21% 63.59x
Home Design Enthusiasts 56.28% 62.30x
Mens Fitness Publication Readers 54.63% 61.05x
Home Custom Bedroom Decorators 46.72% 60.30x
Custom Home Lighting Shoppers 46.71% 60.29x
Advertising Professionals 56.93% 59.94x
Financial News Readers 53.17% 58.79x
Boston Trip Planners 51.50% 58.62x
Executive and C-Suite 51.63% 58.23x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.11x
Old Navy 0.01% 1.04x
Maurices 0.01% 0.76x
Victoria's Secret 0.01% 0.73x
Journeys 0.01% 0.73x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eco-Conscious Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eco-Conscious Consumers audience is care2.com.

Website Composition Index
care2.com 1.12% 71.74x
archaeology.org 1.17% 68.20x
sci-news.com 1.42% 64.83x
technologyreview.com 1.02% 58.15x
sciencenews.org 2.06% 57.62x
opb.org 2.99% 56.94x
mintpressnews.com 1.02% 56.67x
nrdc.org 1.09% 56.06x
mediamatters.org 2.05% 55.97x
sierraclub.org 1.65% 54.98x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.20% 37.17x
Australia & New Zealand Media 5.31% 33.38x
Lawns & Pest Control 2.30% 29.60x
Nature & Wildlife 2.18% 28.55x
Bird Watching 0.44% 28.23x
Homeschooling 0.15% 28.13x
Public Policy Media 3.97% 28.12x
Assorted Topics (Power Trains, Drones, Web Design) 1.39% 27.17x
Survival Guides 0.31% 27.13x
Environmental Conservation 0.11% 26.81x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eco-Conscious Consumers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male