Dstillery Audiences

ECO-CONSCIOUS CONSUMERS

Audience Size: 2.5 Million Devices

Explore the Eco-Conscious Consumers Audience

Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Eco-Conscious Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eco-Conscious Consumers audience is Dog Lovers.

Interest Composition Index
Dog Lovers 22.03% 35.66x
Entrepreneurs 40.71% 34.12x
Comedy Movie and TV Enthusiasts 24.26% 33.61x
Pet Owners 36.09% 32.72x
Comedy Fans 47.77% 32.44x
Pet Food Shoppers 35.66% 32.20x
Dog Breed Researchers 36.04% 32.03x
Cat Lovers 35.60% 31.04x
Online Investors 45.07% 31.01x
Puppy and Dog Adopters 34.06% 30.72x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.39x
Maurices 0.03% 1.25x
Urban Outfitters 0.01% 1.19x
Old Navy 0.01% 1.08x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eco-Conscious Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eco-Conscious Consumers audience is skytales.org.

Website Composition Index
skytales.org 2.56% 57.79x
watchmecraft.com 2.46% 53.11x
ninerecipes.com 1.00% 52.04x
moneysavingbasics.com 4.50% 51.71x
kingdomstv.com 1.54% 51.38x
science-junkies.com 2.55% 49.68x
chilloutmind.com 2.49% 47.99x
ilovemydogsomuch.com 2.63% 47.40x
wonderfeed.com 1.45% 47.04x
financefuel.net 5.43% 46.80x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.13% 22.07x
Assorted Topics (Car News, Animals, Viral Media) 1.19% 21.09x
Conscious Living 1.79% 20.53x
Assorted Topics (Conservative News, Politics, Viral Media) 7.08% 20.10x
Assorted Topics (Humor, Gossip, Viral Media) 35.58% 19.95x
Parenting Blogs 1.21% 19.38x
Assorted Topics (Freebies, Gardens, Jewelry) 1.05% 16.28x
Muscle Cars 2.86% 16.05x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 52.86% 15.69x
Video Content Sites 0.27% 14.42x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eco-Conscious Consumers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female