Dstillery Audiences

ECO-CONSCIOUS CONSUMERS

Audience Size: 2.5 Million Devices

Explore the Eco-Conscious Consumers Audience

Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Eco-Conscious Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eco-Conscious Consumers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 53.51% 40.40x
Liberal News Readers 42.83% 36.32x
Home Design Enthusiasts 53.29% 35.82x
Social Liberals 46.14% 32.87x
Mens Fitness Publication Readers 42.20% 32.65x
Charitable Organization Supporters 50.81% 32.26x
Breast Cancer Fund Raisers 42.89% 32.08x
Luxury Second Home Owners 39.77% 31.05x
Financial News Readers 38.30% 30.80x
Nature and Outdoors Book Readers 52.09% 30.79x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.04% 1.30x
Joe's Jeans 0.00% 1.25x
Patagonia 0.01% 1.21x
REI 0.02% 1.17x
Lorna Jane 0.00% 1.16x
American Apparel 0.02% 1.13x
Kate Spade 0.02% 1.10x
Saint Laurent Paris 0.01% 1.07x
Ann Taylor 0.01% 1.05x
The North Face 0.02% 1.05x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eco-Conscious Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eco-Conscious Consumers audience is grist.org.

Website Composition Index
grist.org 2.23% 86.97x
harvesttotable.com 1.12% 80.33x
motherearthnews.com 3.60% 67.85x
bonnieplants.com 9.94% 65.49x
finegardening.com 6.85% 63.53x
groopspeak.com 1.55% 62.61x
vegetablegardener.com 2.20% 61.80x
verifiedpolitics.com 2.03% 59.83x
prairienursery.com 1.06% 58.43x
onbeing.org 1.88% 57.05x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 1.07% 22.97x
Environmental Conservation 0.13% 22.71x
Home Décor, Furniture, & Decorating 0.12% 22.51x
Bird Watching 3.06% 22.28x
Feminism 2.39% 21.99x
Liberal Views on Government, Finance, and Economy 6.81% 21.93x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.12% 21.91x
Liberal Media - Political Activism 10.17% 21.74x
Australia & New Zealand Media 8.50% 20.04x
Organic Beauty & Skincare Products 5.26% 19.35x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eco-Conscious Consumers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male