Dstillery Audiences

ECO-CONSCIOUS CONSUMERS

Audience Size: 4.5 Million Devices

Explore the Eco-Conscious Consumers Audience

Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Eco-Conscious Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eco-Conscious Consumers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 65.52% 41.88x
Liberal News Readers 57.72% 39.27x
Home Design Enthusiasts 58.39% 38.72x
Custom Home Lighting Shoppers 56.26% 37.66x
Home Custom Bedroom Decorators 56.27% 37.64x
Mens Fitness Publication Readers 53.51% 37.31x
Financial News Readers 54.18% 36.69x
Beekeeping Enthusiasts 57.69% 36.50x
Social Liberals 58.86% 36.43x
Boston Trip Planners 55.48% 36.30x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is REI.

Location Composition Index
REI 0.02% 1.72x
Patagonia 0.01% 1.58x
Bonobos 0.01% 1.36x
American Apparel 0.03% 1.32x
Forever 21 0.05% 1.20x
Urban Outfitters 0.03% 1.18x
Lululemon 0.04% 1.17x
Madewell 0.02% 1.17x
Carhartt 0.31% 1.15x
Brooks Brothers 0.03% 1.14x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eco-Conscious Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eco-Conscious Consumers audience is bonnieplants.com.

Website Composition Index
bonnieplants.com 1.59% 41.90x
shareblue.com 1.59% 36.31x
extension.umn.edu 1.31% 36.19x
care2.com 4.46% 36.14x
weeklystandard.com 2.96% 35.23x
allaboutbirds.org 1.09% 34.40x
pewresearch.org 1.24% 32.21x
ntknetwork.com 1.38% 30.91x
moneyish.com 1.00% 30.88x
helpfulgardener.com 1.40% 29.96x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.40% 24.98x
Home Décor, Furniture, & Decorating 0.02% 23.13x
Australia & New Zealand Media 7.56% 22.60x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 22.41x
Bird Watching 1.49% 21.35x
Liberal Views on Government, Finance, and Economy 4.30% 21.23x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 21.08x
Environmental Conservation 0.12% 20.86x
Liberal Media - Political Activism 6.36% 20.77x
Feminism 1.23% 20.75x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eco-Conscious Consumers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male