Dstillery Audiences

ECO-CONSCIOUS CONSUMERS

Audience Size: 2 Million Devices

Explore the Eco-Conscious Consumers Audience

Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Eco-Conscious Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eco-Conscious Consumers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 58.56% 74.28x
Home Design Enthusiasts 55.70% 66.73x
Home Custom Bedroom Decorators 50.88% 65.36x
Custom Home Lighting Shoppers 50.94% 64.90x
Liberal News Readers 48.74% 64.41x
Nature and Outdoors Book Readers 50.62% 61.96x
Social Liberals 48.55% 61.58x
Home Remodelers 47.95% 60.17x
Charitable Organization Supporters 54.82% 59.20x
Texas Activity Researchers 42.50% 58.78x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is REI.

Location Composition Index
REI 0.02% 1.48x
Jos A. Bank Clothiers 0.36% 1.37x
Bonobos 0.07% 1.36x
Uniqlo 0.02% 1.36x
Patagonia 0.02% 1.35x
Intermix 0.01% 1.34x
Mens Wearhouse 0.53% 1.24x
Johnston and Murphy 0.15% 1.19x
Buckle 0.18% 1.12x
Club Monaco 0.02% 1.11x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eco-Conscious Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eco-Conscious Consumers audience is grist.org.

Website Composition Index
grist.org 1.30% 99.02x
motherearthnews.com 2.36% 77.40x
vegetablegardener.com 1.62% 73.71x
bonnieplants.com 6.77% 71.44x
groopspeak.com 1.11% 69.43x
hortmag.com 1.64% 65.68x
verifiedpolitics.com 1.44% 65.42x
finegardening.com 5.01% 65.18x
onbeing.org 1.23% 62.49x
morningticker.com 1.44% 61.21x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.95% 35.41x
Environmental Conservation 0.17% 29.89x
Bird Watching 2.83% 28.37x
Liberal Views on Government, Finance, and Economy 6.99% 28.08x
Home Décor, Furniture, & Decorating 0.06% 27.55x
Liberal Media - Political Activism 9.02% 27.28x
Assorted Topics (Animals, Clothing, Events, Education) 0.11% 26.75x
Australia & New Zealand Media 9.98% 26.66x
Feminism 2.29% 25.30x
Organic Beauty & Skincare Products 4.82% 24.72x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eco-Conscious Consumers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female