Dstillery Audiences

ECO-CONSCIOUS CONSUMERS

Audience Size: 2.6 Million Devices

Explore the Eco-Conscious Consumers Audience

Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Eco-Conscious Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eco-Conscious Consumers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 50.18% 37.83x
Liberal News Readers 40.32% 34.41x
Home Design Enthusiasts 53.19% 33.28x
Social Liberals 46.05% 30.90x
Mens Fitness Publication Readers 39.78% 30.78x
Breast Cancer Fund Raisers 41.97% 29.28x
Financial News Readers 35.60% 29.23x
Telecom Industry 43.10% 29.03x
Luxury Second Home Owners 38.57% 28.92x
Beach House Second Home Owners 40.06% 28.64x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.00% 1.55x
Club Monaco 0.01% 1.25x
Kate Spade 0.02% 1.24x
Columbia 0.01% 1.23x
American Apparel 0.02% 1.18x
Urban Outfitters 0.03% 1.17x
Madewell 0.01% 1.08x
Zara 0.02% 1.06x
Chicos 0.03% 1.03x
Levi Strauss 0.01% 1.02x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eco-Conscious Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eco-Conscious Consumers audience is seedsofchange.com.

Website Composition Index
seedsofchange.com 0.26% 86.27x
harvesttotable.com 1.23% 79.70x
ecolandscaping.org 0.23% 79.02x
grist.org 2.48% 77.45x
earthjustice.org 1.08% 75.81x
organicconsumers.org 0.51% 72.02x
victoryseeds.com 0.37% 70.07x
elizabethwarren.com 1.01% 69.44x
babwnews.com 0.41% 69.44x
civileats.com 0.16% 67.59x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.13% 23.59x
Survival Guides 1.06% 22.51x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.12% 21.74x
Liberal Views on Government, Finance, and Economy 6.99% 21.44x
Feminism 2.42% 21.34x
Liberal Media - Political Activism 10.34% 20.97x
Bird Watching 3.13% 20.87x
Home Décor, Furniture, & Decorating 0.13% 20.05x
Organic Beauty & Skincare Products 5.14% 18.57x
Australia & New Zealand Media 8.25% 18.52x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eco-Conscious Consumers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999