Dstillery Audiences

ECO-CONSCIOUS CONSUMERS

Audience Size: 3.1 Million Devices

Explore the Eco-Conscious Consumers Audience

Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Eco-Conscious Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eco-Conscious Consumers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 63.25% 49.74x
Home Design Enthusiasts 60.11% 45.20x
Liberal News Readers 53.71% 44.89x
Home Custom Bedroom Decorators 56.47% 44.54x
Custom Home Lighting Shoppers 56.46% 44.52x
Nature and Outdoors Book Readers 55.99% 41.92x
Mens Fitness Publication Readers 51.63% 41.63x
Boston Trip Planners 55.01% 41.41x
Social Liberals 55.50% 41.25x
Texas Activity Researchers 49.34% 40.72x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.68x
Bonobos 0.11% 1.58x
REI 0.02% 1.47x
Jos A. Bank Clothiers 0.35% 1.41x
Patagonia 0.01% 1.41x
Columbia 0.02% 1.33x
Mens Wearhouse 0.54% 1.31x
White House Black Market 0.35% 1.22x
Topshop 0.02% 1.19x
Madewell 0.03% 1.18x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eco-Conscious Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eco-Conscious Consumers audience is motherearthnews.com.

Website Composition Index
motherearthnews.com 1.40% 54.91x
bonnieplants.com 3.75% 54.58x
extension.umn.edu 3.03% 45.91x
earther.com 1.17% 44.59x
fastcodesign.com 1.18% 43.67x
popularwoodworking.com 1.52% 43.30x
washingtonpress.com 1.72% 42.96x
globalresearch.ca 1.13% 42.82x
allaboutbirds.org 2.45% 42.63x
scienceblogs.com 1.34% 42.39x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.60% 26.42x
Environmental Conservation 0.13% 22.62x
Assorted Topics (Animals, Clothing, Events, Education) 0.08% 21.66x
Australia & New Zealand Media 8.47% 21.42x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.26% 21.23x
Bird Watching 2.11% 20.96x
Home Décor, Furniture, & Decorating 0.04% 20.50x
Liberal Views on Government, Finance, and Economy 5.47% 20.42x
Liberal Media - Political Activism 7.31% 20.24x
Feminism 1.71% 19.62x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eco-Conscious Consumers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female