Dstillery Audiences

ECO-CONSCIOUS CONSUMERS

Audience Size: 3.3 Million Devices

Explore the Eco-Conscious Consumers Audience

Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Eco-Conscious Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eco-Conscious Consumers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 62.97% 48.45x
Liberal News Readers 56.41% 44.19x
Home Custom Bedroom Decorators 54.19% 43.83x
Custom Home Lighting Shoppers 54.19% 43.77x
Home Design Enthusiasts 60.48% 43.47x
Financial News Readers 51.18% 41.81x
Boston Trip Planners 53.79% 41.53x
Mens Fitness Publication Readers 54.43% 41.00x
Nature and Outdoors Book Readers 55.43% 40.80x
Social Liberals 57.65% 40.37x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is The North Face.

Location Composition Index
The North Face 0.02% 1.60x
REI 0.02% 1.56x
Chicos 0.05% 1.27x
Armani 0.02% 1.24x
Belk 0.01% 1.21x
Madewell 0.01% 1.19x
Lululemon 0.03% 1.18x
Talbots 0.03% 1.18x
Mens Wearhouse 0.07% 1.15x
Carhartt 0.17% 1.15x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eco-Conscious Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eco-Conscious Consumers audience is bonnieplants.com.

Website Composition Index
bonnieplants.com 2.67% 58.56x
extension.umn.edu 2.16% 49.74x
popularwoodworking.com 1.10% 47.54x
washingtonpress.com 1.26% 47.46x
allaboutbirds.org 1.86% 47.00x
weeklystandard.com 4.55% 46.60x
care2.com 6.24% 45.62x
shareblue.com 2.61% 43.45x
pewresearch.org 2.13% 43.37x
health.harvard.edu 1.18% 42.88x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.47% 28.11x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 23.74x
Australia & New Zealand Media 8.12% 22.78x
Bird Watching 1.74% 22.49x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 22.35x
Environmental Conservation 0.11% 21.49x
Home Décor, Furniture, & Decorating 0.02% 21.45x
Liberal Views on Government, Finance, and Economy 5.03% 20.88x
Cars, Travel & Food 0.45% 20.32x
Feminism 1.38% 20.31x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eco-Conscious Consumers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male