Dstillery Audiences

ECO-CONSCIOUS CONSUMERS

Audience Size: 797.8 Thousand Devices

Explore the Eco-Conscious Consumers Audience

Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 797.8 thousand unique devices whose actions qualify for the Eco-Conscious Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eco-Conscious Consumers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 39.09% 83.47x
Home Design Enthusiasts 44.25% 74.70x
Liberal News Readers 43.65% 67.92x
Mens Fitness Publication Readers 40.75% 66.63x
Advertising Professionals 49.11% 64.88x
Home Custom Bedroom Decorators 20.04% 63.55x
Custom Home Lighting Shoppers 20.04% 63.55x
Financial News Readers 39.11% 61.69x
Executive and C-Suite 39.06% 60.82x
Boston Trip Planners 36.68% 60.82x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is Maurices.

Location Composition Index
Maurices 0.03% 1.30x
Express 0.01% 1.23x
Chicos 0.01% 1.15x
The Childrens Place 0.02% 1.12x
Journeys 0.02% 1.07x
Mens Wearhouse 0.02% 1.06x
Buckle 0.01% 0.98x
Old Navy 0.02% 0.90x
Carhartt 0.10% 0.88x
Victoria's Secret 0.01% 0.74x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eco-Conscious Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eco-Conscious Consumers audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.30% 110.89x
nationalmemo.com 2.26% 73.46x
3quarksdaily.com 2.17% 71.37x
fitwirr.com 5.51% 70.09x
burnabynow.com 1.71% 68.80x
asiatimes.com 1.76% 67.56x
dailygalaxy.com 2.90% 66.89x
luxurycolumnist.com 3.69% 66.26x
pri.org 1.40% 63.40x
richmond-news.com 1.97% 61.80x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 3.15% 40.08x
Canada Consumer Product Cluster 2.32% 36.11x
Assorted Topics (Television, Origami, Men's Health) 1.55% 35.24x
Lawns & Pest Control 0.45% 32.15x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 7.57% 29.97x
Survival Guides 0.24% 29.27x
Feminism 0.43% 28.11x
Canada Shopping - Lifestyle and Mommy Blogs 2.06% 27.35x
Canada Shopping - Kitchenware 0.44% 26.51x
Canada Business Cluster 7.53% 26.50x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eco-Conscious Consumers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male