Explore the Eco-Conscious Consumers Audience
Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 797.8 thousand unique devices whose actions qualify for the Eco-Conscious Consumers audience.
INTERESTS
The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Eco-Conscious Consumers audience is Cholesterol Researchers.
| Interest | Composition | Index |
| Cholesterol Researchers | 39.09% | 83.47x |
| Home Design Enthusiasts | 44.25% | 74.70x |
| Liberal News Readers | 43.65% | 67.92x |
| Mens Fitness Publication Readers | 40.75% | 66.63x |
| Advertising Professionals | 49.11% | 64.88x |
| Home Custom Bedroom Decorators | 20.04% | 63.55x |
| Custom Home Lighting Shoppers | 20.04% | 63.55x |
| Financial News Readers | 39.11% | 61.69x |
| Executive and C-Suite | 39.06% | 60.82x |
| Boston Trip Planners | 36.68% | 60.82x |
Composition Percentage:
The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
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APPAREL RETAILERS
The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.30x |
| Express | 0.01% | 1.23x |
| Chicos | 0.01% | 1.15x |
| The Childrens Place | 0.02% | 1.12x |
| Journeys | 0.02% | 1.07x |
| Mens Wearhouse | 0.02% | 1.06x |
| Buckle | 0.01% | 0.98x |
| Old Navy | 0.02% | 0.90x |
| Carhartt | 0.10% | 0.88x |
| Victoria's Secret | 0.01% | 0.74x |
Composition Percentage:
The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
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WEBSITES
The Eco-Conscious Consumers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Eco-Conscious Consumers audience is thelifehacker.org.
| Website | Composition | Index |
| thelifehacker.org | 1.30% | 110.89x |
| nationalmemo.com | 2.26% | 73.46x |
| 3quarksdaily.com | 2.17% | 71.37x |
| fitwirr.com | 5.51% | 70.09x |
| burnabynow.com | 1.71% | 68.80x |
| asiatimes.com | 1.76% | 67.56x |
| dailygalaxy.com | 2.90% | 66.89x |
| luxurycolumnist.com | 3.69% | 66.26x |
| pri.org | 1.40% | 63.40x |
| richmond-news.com | 1.97% | 61.80x |
Composition Percentage:
The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is Australia & New Zealand Media.
| Content Affinity | Composition | Index |
| Australia & New Zealand Media | 3.15% | 40.08x |
| Canada Consumer Product Cluster | 2.32% | 36.11x |
| Assorted Topics (Television, Origami, Men's Health) | 1.55% | 35.24x |
| Lawns & Pest Control | 0.45% | 32.15x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 7.57% | 29.97x |
| Survival Guides | 0.24% | 29.27x |
| Feminism | 0.43% | 28.11x |
| Canada Shopping - Lifestyle and Mommy Blogs | 2.06% | 27.35x |
| Canada Shopping - Kitchenware | 0.44% | 26.51x |
| Canada Business Cluster | 7.53% | 26.50x |
Composition Percentage:
The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
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DEMOGRAPHICS
The Eco-Conscious Consumers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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