Explore the Eco-Conscious Consumers Audience
Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Eco-Conscious Consumers audience.
INTERESTS
The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Eco-Conscious Consumers audience is Cholesterol Researchers.
| Interest | Composition | Index |
| Cholesterol Researchers | 53.51% | 40.40x |
| Liberal News Readers | 42.83% | 36.32x |
| Home Design Enthusiasts | 53.29% | 35.82x |
| Social Liberals | 46.14% | 32.87x |
| Mens Fitness Publication Readers | 42.20% | 32.65x |
| Charitable Organization Supporters | 50.81% | 32.26x |
| Breast Cancer Fund Raisers | 42.89% | 32.08x |
| Luxury Second Home Owners | 39.77% | 31.05x |
| Financial News Readers | 38.30% | 30.80x |
| Nature and Outdoors Book Readers | 52.09% | 30.79x |
Composition Percentage:
The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
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APPAREL RETAILERS
The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.04% | 1.30x |
| Joe's Jeans | 0.00% | 1.25x |
| Patagonia | 0.01% | 1.21x |
| REI | 0.02% | 1.17x |
| Lorna Jane | 0.00% | 1.16x |
| American Apparel | 0.02% | 1.13x |
| Kate Spade | 0.02% | 1.10x |
| Saint Laurent Paris | 0.01% | 1.07x |
| Ann Taylor | 0.01% | 1.05x |
| The North Face | 0.02% | 1.05x |
Composition Percentage:
The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
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WEBSITES
The Eco-Conscious Consumers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Eco-Conscious Consumers audience is grist.org.
| Website | Composition | Index |
| grist.org | 2.23% | 86.97x |
| harvesttotable.com | 1.12% | 80.33x |
| motherearthnews.com | 3.60% | 67.85x |
| bonnieplants.com | 9.94% | 65.49x |
| finegardening.com | 6.85% | 63.53x |
| groopspeak.com | 1.55% | 62.61x |
| vegetablegardener.com | 2.20% | 61.80x |
| verifiedpolitics.com | 2.03% | 59.83x |
| prairienursery.com | 1.06% | 58.43x |
| onbeing.org | 1.88% | 57.05x |
Composition Percentage:
The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 1.07% | 22.97x |
| Environmental Conservation | 0.13% | 22.71x |
| Home Décor, Furniture, & Decorating | 0.12% | 22.51x |
| Bird Watching | 3.06% | 22.28x |
| Feminism | 2.39% | 21.99x |
| Liberal Views on Government, Finance, and Economy | 6.81% | 21.93x |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.12% | 21.91x |
| Liberal Media - Political Activism | 10.17% | 21.74x |
| Australia & New Zealand Media | 8.50% | 20.04x |
| Organic Beauty & Skincare Products | 5.26% | 19.35x |
Composition Percentage:
The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
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DEMOGRAPHICS
The Eco-Conscious Consumers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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