Dstillery Audiences

ECO-CONSCIOUS CONSUMERS

Audience Size: 2.4 Million Devices

Explore the Eco-Conscious Consumers Audience

Below you'll find more information about the Eco-Conscious Consumers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Eco-Conscious Consumers audience.

Dstillery Crafted Audiences

INTERESTS

The Eco-Conscious Consumers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eco-Conscious Consumers audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 56.78% 78.04x
Liberal News Readers 46.05% 70.01x
Home Custom Bedroom Decorators 49.33% 68.91x
Home Design Enthusiasts 55.94% 68.28x
Custom Home Lighting Shoppers 50.48% 65.58x
Social Liberals 47.93% 63.66x
Texas Activity Researchers 42.82% 62.72x
Breast Cancer Fund Raisers 45.42% 61.91x
Nature and Outdoors Book Readers 50.94% 61.70x
Mens Fitness Publication Readers 44.56% 60.98x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Interest attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eco-Conscious Consumers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eco-Conscious Consumers audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.75x
Bonobos 0.04% 1.55x
Patagonia 0.02% 1.43x
American Apparel 0.04% 1.40x
The North Face 0.02% 1.29x
Jos A. Bank Clothiers 0.27% 1.29x
Lululemon 0.05% 1.25x
REI 0.02% 1.25x
Urban Outfitters 0.04% 1.21x
Armani 0.03% 1.19x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Location attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eco-Conscious Consumers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eco-Conscious Consumers audience is grist.org.

Website Composition Index
grist.org 1.38% 81.26x
motherearthnews.com 2.44% 65.11x
bonnieplants.com 7.03% 61.80x
vegetablegardener.com 1.63% 60.71x
groopspeak.com 1.12% 59.68x
finegardening.com 5.06% 57.90x
verifiedpolitics.com 1.48% 56.63x
hortmag.com 1.66% 55.33x
onbeing.org 1.31% 53.95x
morningticker.com 1.50% 52.84x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Web attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eco-Conscious Consumers audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.94% 33.60x
Bird Watching 2.60% 29.11x
Environmental Conservation 0.14% 28.67x
Home Décor, Furniture, & Decorating 0.07% 28.17x
Assorted Topics (Animals, Clothing, Events, Education) 0.11% 27.42x
Liberal Views on Government, Finance, and Economy 6.62% 27.31x
Liberal Media - Political Activism 8.74% 27.04x
Australia & New Zealand Media 8.89% 26.81x
Feminism 2.23% 26.21x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.38% 24.69x
Composition Percentage: The overlap percentage between the Eco-Conscious Consumers audience and the Content Affinity attribute.
Index: A comparison of the Eco-Conscious Consumers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eco-Conscious Consumers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female