Dstillery Audiences

E-CYCLING ENTHUSIASTS

Audience Size: 1.2 Million Devices

Explore the E-cycling Enthusiasts Audience

Below you'll find more information about the E-cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the E-cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The E-cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the E-cycling Enthusiasts audience is Elite Cycling Gear Shoppers.

Interest Composition Index
Elite Cycling Gear Shoppers 28.82% 18.33x
Cycling Enthusiasts 17.67% 13.80x
Mountain Biking Enthusiasts 16.66% 13.61x
Fitness Activity Tracker Users 33.13% 13.34x
Gym Equipment Owners 25.25% 11.00x
Bodybuilding Enthusiasts 15.70% 10.38x
Competitive Tri-Athletes 19.78% 10.08x
Rock Climbing Enthusiasts 15.01% 9.81x
Ski and Snowboard Apparel Shoppers 13.11% 9.63x
Competitive Sports Participants 9.15% 9.37x
Composition Percentage: The overlap percentage between the E-cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The E-cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the E-cycling Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.02% 0.80x
Composition Percentage: The overlap percentage between the E-cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The E-cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the E-cycling Enthusiasts audience is zwiftinsider.com.

Website Composition Index
zwiftinsider.com 1.48% 35.87x
cyclingweekly.com 9.93% 35.11x
cyclingnews.com 9.42% 34.28x
bikeperfect.com 1.75% 31.75x
bikeradar.com 9.40% 31.09x
roadbikereview.com 3.53% 30.49x
roadbikerider.com 2.26% 29.85x
bikerumor.com 3.77% 29.37x
velonews.com 3.37% 28.48x
theproscloset.com 1.28% 27.61x
Composition Percentage: The overlap percentage between the E-cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the E-cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 14.66% 21.07x
Running & Marathons 8.06% 11.71x
Institutional Investing 0.08% 11.15x
Winter Sports & Gear 0.44% 11.07x
Crossfit & Obstacle Race Enthusiasts 0.28% 9.88x
Real Estate Cluster 0.22% 9.40x
Quebec Vacation Research Cluster 0.11% 8.61x
Higher-End Fashion Brands 0.01% 8.37x
Canada Job Seekers Cluster 0.07% 7.70x
Action Sports 0.25% 7.49x
Composition Percentage: The overlap percentage between the E-cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The E-cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male