Dstillery Audiences

E-CYCLING ENTHUSIASTS

Audience Size: 3.9 Million Devices

Explore the E-cycling Enthusiasts Audience

Below you'll find more information about the E-cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the E-cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The E-cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the E-cycling Enthusiasts audience is Elite Cycling Gear Shoppers.

Interest Composition Index
Elite Cycling Gear Shoppers 28.77% 18.00x
Mountain Biking Enthusiasts 17.18% 13.20x
Fitness Activity Tracker Users 33.29% 12.83x
Cycling Enthusiasts 15.91% 12.77x
Gym Equipment Owners 25.11% 10.21x
Bodybuilding Enthusiasts 14.72% 9.81x
Competitive Tri-Athletes 19.98% 9.45x
Rock Climbing Enthusiasts 13.16% 9.33x
Competitive Sports Participants 9.09% 8.72x
Colorado Skiers and Snowboarders 13.75% 8.38x
Composition Percentage: The overlap percentage between the E-cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The E-cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the E-cycling Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.08x
J. Crew 0.01% 1.74x
LOFT 0.02% 1.72x
Gap 0.02% 1.72x
Talbots 0.01% 1.68x
Banana Republic 0.02% 1.64x
White House Black Market 0.02% 1.58x
Jos A. Bank Clothiers 0.02% 1.55x
Gymboree 0.01% 1.32x
Old Navy 0.03% 1.30x
Composition Percentage: The overlap percentage between the E-cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The E-cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the E-cycling Enthusiasts audience is zwiftinsider.com.

Website Composition Index
zwiftinsider.com 1.23% 37.74x
cyclingweekly.com 13.91% 34.50x
bikeperfect.com 2.14% 33.31x
bikeradar.com 8.74% 32.42x
roadbikereview.com 3.64% 31.66x
roadbikerider.com 2.55% 31.31x
bikerumor.com 3.80% 30.61x
dcrainmaker.com 1.56% 30.34x
bikemag.com 1.57% 29.48x
cyclingnews.com 17.01% 29.05x
Composition Percentage: The overlap percentage between the E-cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the E-cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 14.81% 18.52x
Winter Sports & Gear 0.23% 11.36x
Institutional Investing 0.04% 10.10x
Running & Marathons 8.04% 10.01x
Real Estate Cluster 0.16% 9.35x
Action Sports 0.20% 7.80x
Retail Industry News 0.04% 7.32x
Toronto Tourism 0.06% 7.29x
Backpacking 2.78% 6.76x
Startup Investment 0.37% 6.75x
Composition Percentage: The overlap percentage between the E-cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The E-cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male