Dstillery Audiences

E-CYCLING ENTHUSIASTS

Audience Size: 3.9 Million Devices

Explore the E-cycling Enthusiasts Audience

Below you'll find more information about the E-cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the E-cycling Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The E-cycling Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the E-cycling Enthusiasts audience is Elite Cycling Gear Shoppers.

Interest Composition Index
Elite Cycling Gear Shoppers 23.77% 16.02x
Mountain Biking Enthusiasts 13.76% 12.30x
Cycling Enthusiasts 12.65% 11.87x
Fitness Activity Tracker Users 29.87% 11.61x
Wireless Headphone Researchers 0.52% 10.17x
Bodybuilding Enthusiasts 13.01% 8.93x
Competitive Sports Participants 6.94% 8.90x
Indoor Cycling & Spinning Enthusiasts 5.94% 8.88x
Gym Equipment Owners 20.72% 8.73x
Competitive Tri-Athletes 18.47% 8.72x
Composition Percentage: The overlap percentage between the E-cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The E-cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the E-cycling Enthusiasts audience is Forever 21.

Location Composition Index
Forever 21 0.02% 1.80x
J. Crew 0.01% 1.72x
Michael Kors 0.01% 1.53x
Gap 0.02% 1.48x
Chicos 0.02% 1.45x
Banana Republic 0.02% 1.40x
White House Black Market 0.02% 1.39x
Jos A. Bank Clothiers 0.01% 1.38x
H&M 0.01% 1.37x
LOFT 0.02% 1.36x
Composition Percentage: The overlap percentage between the E-cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The E-cycling Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the E-cycling Enthusiasts audience is zwiftinsider.com.

Website Composition Index
zwiftinsider.com 1.14% 34.85x
cyclingweekly.com 9.86% 32.97x
bikeradar.com 6.22% 31.37x
bikeperfect.com 1.65% 31.08x
roadbikereview.com 2.51% 30.92x
roadbikerider.com 1.78% 30.09x
bikerumor.com 3.15% 28.73x
dcrainmaker.com 1.39% 28.04x
cyclingnews.com 11.15% 27.14x
velonews.com 3.55% 26.31x
Composition Percentage: The overlap percentage between the E-cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the E-cycling Enthusiasts audience is US Cycling.

Content Affinity Composition Index
US Cycling 10.99% 20.19x
Real Estate Cluster 0.13% 12.14x
Running & Marathons 6.49% 10.73x
Winter Sports & Gear 0.19% 10.45x
Retail Industry News 0.03% 9.66x
Toronto Tourism 0.03% 8.75x
Startup Investment 0.26% 7.50x
Action Sports 0.13% 7.48x
US Soccer 0.09% 7.10x
Medical Journals 0.32% 6.93x
Composition Percentage: The overlap percentage between the E-cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The E-cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male