Explore the E-cycling Enthusiasts Audience
Below you'll find more information about the E-cycling Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the E-cycling Enthusiasts audience.
INTERESTS
The E-cycling Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the E-cycling Enthusiasts audience is Elite Cycling Gear Shoppers.
| Interest | Composition | Index |
| Elite Cycling Gear Shoppers | 28.77% | 18.00x |
| Mountain Biking Enthusiasts | 17.18% | 13.20x |
| Fitness Activity Tracker Users | 33.29% | 12.83x |
| Cycling Enthusiasts | 15.91% | 12.77x |
| Gym Equipment Owners | 25.11% | 10.21x |
| Bodybuilding Enthusiasts | 14.72% | 9.81x |
| Competitive Tri-Athletes | 19.98% | 9.45x |
| Rock Climbing Enthusiasts | 13.16% | 9.33x |
| Competitive Sports Participants | 9.09% | 8.72x |
| Colorado Skiers and Snowboarders | 13.75% | 8.38x |
Composition Percentage:
The overlap percentage between the E-cycling Enthusiasts audience and the Interest attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The E-cycling Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the E-cycling Enthusiasts audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 2.08x |
| J. Crew | 0.01% | 1.74x |
| LOFT | 0.02% | 1.72x |
| Gap | 0.02% | 1.72x |
| Talbots | 0.01% | 1.68x |
| Banana Republic | 0.02% | 1.64x |
| White House Black Market | 0.02% | 1.58x |
| Jos A. Bank Clothiers | 0.02% | 1.55x |
| Gymboree | 0.01% | 1.32x |
| Old Navy | 0.03% | 1.30x |
Composition Percentage:
The overlap percentage between the E-cycling Enthusiasts audience and the Location attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
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WEBSITES
The E-cycling Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the E-cycling Enthusiasts audience is zwiftinsider.com.
| Website | Composition | Index |
| zwiftinsider.com | 1.23% | 37.74x |
| cyclingweekly.com | 13.91% | 34.50x |
| bikeperfect.com | 2.14% | 33.31x |
| bikeradar.com | 8.74% | 32.42x |
| roadbikereview.com | 3.64% | 31.66x |
| roadbikerider.com | 2.55% | 31.31x |
| bikerumor.com | 3.80% | 30.61x |
| dcrainmaker.com | 1.56% | 30.34x |
| bikemag.com | 1.57% | 29.48x |
| cyclingnews.com | 17.01% | 29.05x |
Composition Percentage:
The overlap percentage between the E-cycling Enthusiasts audience and the Web attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the E-cycling Enthusiasts audience is US Cycling.
| Content Affinity | Composition | Index |
| US Cycling | 14.81% | 18.52x |
| Winter Sports & Gear | 0.23% | 11.36x |
| Institutional Investing | 0.04% | 10.10x |
| Running & Marathons | 8.04% | 10.01x |
| Real Estate Cluster | 0.16% | 9.35x |
| Action Sports | 0.20% | 7.80x |
| Retail Industry News | 0.04% | 7.32x |
| Toronto Tourism | 0.06% | 7.29x |
| Backpacking | 2.78% | 6.76x |
| Startup Investment | 0.37% | 6.75x |
Composition Percentage:
The overlap percentage between the E-cycling Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the E-cycling Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The E-cycling Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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