Dstillery Audiences

ELECTRONICS SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Electronics Shoppers Audience

Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Electronics Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Electronics Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronics Shoppers audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 35.73% 48.93x
High End TV Shoppers 27.19% 45.42x
IT Decision Makers 24.75% 44.57x
Camera Shoppers 31.63% 42.71x
Virtual Reality Enthusiasts 31.52% 41.90x
Ink & Toner Shoppers 32.12% 40.73x
Camera Review Readers 19.77% 40.06x
Ergonomic Office Supplies Shoppers 35.80% 39.63x
iPhone Users 26.47% 39.43x
Headphone Shoppers 30.16% 39.09x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 2.34x
Mens Wearhouse 0.02% 1.86x
Dressbarn 0.01% 1.79x
Gymboree 0.01% 1.74x
Banana Republic 0.01% 1.64x
Old Navy 0.02% 1.51x
American Eagle Outfitters 0.01% 1.48x
Journeys 0.02% 1.19x
Carhartt 0.11% 1.14x
Buckle 0.01% 1.11x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronics Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronics Shoppers audience is amd.com.

Website Composition Index
amd.com 1.45% 42.49x
cpubenchmark.net 5.29% 34.91x
overclock.net 2.72% 32.29x
usa.canon.com 2.49% 32.21x
the-digital-picture.com 1.23% 32.02x
cpu-monkey.com 1.37% 31.30x
adobe.com 1.65% 29.01x
videocardbenchmark.net 1.66% 28.39x
dell.com 1.85% 27.55x
easeus.com 1.70% 27.01x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Robotics.

Content Affinity Composition Index
Robotics 0.29% 38.04x
Electronic Cabling 0.21% 31.09x
Mobile Phone Networks 0.52% 28.31x
Amateur Radios 0.70% 24.79x
Film Production 0.66% 23.62x
Christian Music 0.14% 22.74x
Lighting & Power 0.47% 22.72x
Electrical Engineering 0.93% 21.81x
Online Media Converters 0.32% 21.74x
Audio Clips & Sound Effects 0.14% 20.61x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male