Dstillery Audiences

ELECTRONICS SHOPPERS

Audience Size: 4 Million Devices

Explore the Electronics Shoppers Audience

Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Electronics Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Electronics Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronics Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 40.60% 30.48x
Laptop Researchers 38.39% 30.46x
Camera Shoppers 42.40% 30.03x
Product Manuals Researchers 37.93% 28.93x
Camera Review Readers 33.15% 27.55x
High End TV Shoppers 36.53% 27.53x
IT Decision Makers 34.89% 27.46x
Computer Processor and Data Center Decision Makers 39.80% 26.79x
Sony Fans 39.26% 26.61x
Big Box Shoppers 34.73% 26.60x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Zara.

Location Composition Index
Zara 0.02% 1.48x
Ann Taylor 0.02% 1.46x
Hugo Boss 0.03% 1.43x
Uniqlo 0.01% 1.43x
The North Face 0.01% 1.39x
Kate Spade 0.02% 1.36x
REI 0.01% 1.32x
American Apparel 0.02% 1.31x
Lululemon 0.03% 1.30x
Brooks Brothers 0.02% 1.30x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronics Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronics Shoppers audience is crutchfield.com.

Website Composition Index
crutchfield.com 1.39% 63.73x
fredmiranda.com 1.18% 56.85x
usa.canon.com 3.89% 51.77x
sigmaphoto.com 1.35% 51.07x
the-digital-picture.com 2.48% 50.74x
harborfreight.com 6.11% 49.77x
bbb.org 3.06% 46.72x
tenforums.com 1.29% 46.70x
asus.com 2.76% 46.24x
rocketstock.com 1.51% 45.36x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 34.80x
Assorted Topics (Cooking, Games, Viral Media) 0.17% 29.64x
ISPs & Local Services 0.05% 28.91x
Home Improvement Contractor 1.31% 27.48x
Parenting & Nutrition 0.04% 24.52x
Professional Audio Visual 0.82% 23.69x
Rural Living 0.13% 23.45x
Content Streamers & Downloaders 0.06% 22.61x
Discount Shopping 2.90% 21.59x
Gadgets 0.50% 21.05x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male