Explore the Electronics Shoppers Audience
Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Electronics Shoppers audience.
INTERESTS
The Electronics Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Electronics Shoppers audience is Laptop Researchers.
| Interest | Composition | Index |
| Laptop Researchers | 34.06% | 24.55x |
| Computer Processor and Data Center Decision Makers | 37.71% | 22.80x |
| Camera Shoppers | 33.65% | 21.75x |
| Ink & Toner Shoppers | 33.75% | 21.00x |
| IT Decision Makers | 28.11% | 20.81x |
| High End TV Shoppers | 28.23% | 20.80x |
| Home Networking Researchers | 31.34% | 19.89x |
| Product Manuals Researchers | 28.56% | 19.86x |
| Ergonomic Office Supplies Shoppers | 32.55% | 19.15x |
| Web Conferences and Remote Workers | 34.39% | 19.10x |
Composition Percentage:
The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
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APPAREL RETAILERS
The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.28x |
| Carhartt | 0.16% | 1.14x |
| Journeys | 0.01% | 1.10x |
| Maurices | 0.01% | 1.08x |
| Victoria's Secret | 0.01% | 1.08x |
| Mens Wearhouse | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
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WEBSITES
The Electronics Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Electronics Shoppers audience is gigabyte.com.
| Website | Composition | Index |
| gigabyte.com | 1.53% | 36.75x |
| digikey.com | 1.30% | 35.82x |
| the-digital-picture.com | 1.68% | 34.42x |
| msi.com | 2.01% | 34.26x |
| imaging-resource.com | 1.50% | 32.55x |
| amd.com | 4.37% | 32.25x |
| cpubenchmark.net | 4.56% | 31.62x |
| nikonusa.com | 1.13% | 31.47x |
| geforce.com | 2.07% | 31.07x |
| mouser.com | 2.70% | 30.42x |
Composition Percentage:
The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Professional Audio Visual.
| Content Affinity | Composition | Index |
| Professional Audio Visual | 0.35% | 23.83x |
| Robotics | 0.73% | 21.12x |
| Electronic Cabling | 0.51% | 20.64x |
| Gadgets | 0.21% | 20.33x |
| Drawing & Animation | 0.05% | 19.14x |
| Computer Printers | 0.19% | 18.23x |
| Electrical Engineering | 1.84% | 17.98x |
| Rural Living | 0.03% | 17.55x |
| Film Production | 1.15% | 16.17x |
| Amateur Radios | 1.98% | 16.10x |
Composition Percentage:
The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
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DEMOGRAPHICS
The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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