Dstillery Audiences

ELECTRONICS SHOPPERS

Audience Size: 3 Million Devices

Explore the Electronics Shoppers Audience

Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Electronics Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Electronics Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronics Shoppers audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 31.76% 25.90x
Computer Processor and Data Center Decision Makers 37.61% 22.25x
High End TV Shoppers 26.70% 21.89x
Deal and Discount Aggregator Researchers 21.70% 21.10x
IT Decision Makers 23.30% 21.04x
Virtual Reality Enthusiasts 32.36% 20.82x
Camera Shoppers 30.38% 20.65x
Mac Users 20.63% 20.57x
iPhone Users 24.56% 20.39x
Ergonomic Office Supplies Shoppers 29.30% 20.05x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Gap.

Location Composition Index
Gap 0.03% 1.68x
LOFT 0.03% 1.61x
Eddie Bauer 0.01% 1.49x
Michael Kors 0.01% 1.47x
Lululemon 0.01% 1.45x
Express 0.02% 1.43x
White House Black Market 0.02% 1.40x
Talbots 0.01% 1.33x
Aeropostale 0.02% 1.27x
Banana Republic 0.02% 1.27x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronics Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronics Shoppers audience is letsbld.com.

Website Composition Index
letsbld.com 1.07% 38.97x
whattomine.com 1.61% 36.21x
cpubenchmark.net 5.28% 35.70x
cpu-monkey.com 1.11% 33.01x
premiumbuilds.com 1.35% 31.16x
overclock.net 2.19% 30.97x
the-digital-picture.com 1.36% 30.87x
videocardbenchmark.net 1.38% 30.76x
thefpsreview.com 1.19% 29.60x
gpucheck.com 1.77% 26.38x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.05% 29.05x
Amateur Radios 0.07% 20.34x
Robotics 0.03% 19.37x
Mobile Phone Networks 0.08% 14.85x
Electronic Accessories 2.86% 14.00x
Machines & Industrial Supplies 0.16% 13.48x
Audio Clips & Sound Effects 0.04% 13.33x
Bathrooms & Plumbing 0.05% 13.07x
Hobby Vehicles 0.26% 12.27x
Photography 6.07% 11.82x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male