Dstillery Audiences

ELECTRONICS SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Electronics Shoppers Audience

Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Electronics Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Electronics Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronics Shoppers audience is Ink & Toner Shoppers.

Interest Composition Index
Ink & Toner Shoppers 41.92% 29.59x
Laptop Researchers 37.56% 28.89x
Camera Shoppers 44.25% 28.75x
Product Manuals Researchers 38.55% 28.31x
Camera Review Readers 34.14% 27.02x
Sony Fans 40.58% 26.74x
Light Bulb Shoppers 36.31% 26.44x
Big Box Shoppers 36.46% 26.41x
Budget Mobile Phone Researchers 37.37% 26.30x
IT Decision Makers 35.11% 26.27x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.80x
Bonobos 0.12% 1.61x
Topshop 0.03% 1.52x
Jos A. Bank Clothiers 0.35% 1.44x
White House Black Market 0.44% 1.38x
Mens Wearhouse 0.56% 1.36x
Johnston and Murphy 0.64% 1.30x
Buckle 0.31% 1.25x
Uniqlo 0.02% 1.18x
Kate Spade 0.03% 1.12x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronics Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronics Shoppers audience is crutchfield.com.

Website Composition Index
crutchfield.com 1.42% 51.47x
harborfreight.com 6.86% 45.73x
sigmaphoto.com 1.27% 45.43x
soundonsound.com 1.21% 44.37x
usa.canon.com 4.09% 43.54x
the-digital-picture.com 2.36% 43.48x
asus.com 2.94% 41.48x
mirrorlesscomparison.com 1.20% 41.16x
bbb.org 3.12% 38.64x
canonrumors.com 1.06% 38.04x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 31.18x
Assorted Topics (Cooking, Games, Viral Media) 0.21% 26.94x
Home Improvement Contractor 1.68% 25.69x
ISPs & Local Services 0.07% 25.52x
Parenting & Nutrition 0.05% 22.76x
Rural Living 0.15% 22.64x
Professional Audio Visual 0.89% 22.14x
Content Streamers & Downloaders 0.08% 20.47x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.62% 19.73x
Discount Shopping 3.61% 19.66x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male