Dstillery Audiences

ELECTRONICS SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Electronics Shoppers Audience

Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Electronics Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Electronics Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronics Shoppers audience is Camera Shoppers.

Interest Composition Index
Camera Shoppers 45.59% 22.07x
Ink & Toner Shoppers 36.65% 21.74x
Product Manuals Researchers 34.16% 21.57x
Sony Fans 38.07% 21.48x
High-End Camera Shoppers 34.54% 20.55x
Budget Mobile Phone Researchers 35.03% 19.67x
High End TV Shoppers 34.88% 19.48x
Light Bulb Shoppers 33.10% 19.42x
Streaming Device Shoppers 34.18% 19.21x
First Aid Researchers 29.38% 18.89x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.70x
Intermix 0.01% 1.53x
Express Outlets 0.00% 1.42x
Club Monaco 0.01% 1.38x
LOFT 0.05% 1.35x
Patagonia 0.01% 1.35x
Michael Kors 0.02% 1.31x
Express 0.03% 1.31x
H&M 0.04% 1.24x
Ralph Lauren 0.01% 1.24x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronics Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronics Shoppers audience is radioshack.com.

Website Composition Index
radioshack.com 1.34% 72.78x
bhphotovideo.com 1.14% 72.30x
crutchfield.com 4.42% 52.81x
academy.com 2.57% 49.76x
fredmiranda.com 1.26% 49.31x
sigmaphoto.com 1.65% 49.29x
the-digital-picture.com 3.02% 48.51x
canonrumors.com 1.01% 46.90x
42photo.com 1.42% 46.28x
mirrorlesscomparison.com 1.11% 45.54x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.33% 22.78x
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.11% 22.53x
Home Improvement Contractor 3.96% 22.43x
Professional Audio Visual 1.19% 20.55x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.37% 19.99x
ISPs & Local Services 0.18% 18.52x
Electronic Cabling 2.48% 18.00x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.74% 17.66x
Robotics 2.45% 17.23x
Telescopes 1.90% 16.57x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male