Dstillery Audiences

ELECTRONICS SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Electronics Shoppers Audience

Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Electronics Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Electronics Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronics Shoppers audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 33.64% 20.81x
Computer Processor and Data Center Decision Makers 37.52% 19.51x
Camera Shoppers 32.28% 18.04x
Ink & Toner Shoppers 32.96% 17.72x
IT Decision Makers 27.92% 17.05x
High End TV Shoppers 28.35% 16.93x
Web Conferences and Remote Workers 31.35% 16.93x
Product Manuals Researchers 28.06% 16.68x
Home Networking Researchers 30.78% 16.42x
Virtual Reality Enthusiasts 29.10% 16.39x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.33x
Old Navy 0.02% 1.23x
The Childrens Place 0.01% 1.18x
Chicos 0.01% 1.05x
Carhartt 0.14% 1.01x
Maurices 0.02% 1.00x
Victoria's Secret 0.01% 0.99x
Journeys 0.01% 0.91x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronics Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronics Shoppers audience is gigabyte.com.

Website Composition Index
gigabyte.com 1.03% 32.47x
imaging-resource.com 1.07% 31.12x
msi.com 1.36% 30.97x
amd.com 2.94% 29.89x
geforce.com 1.37% 29.50x
mouser.com 1.97% 28.52x
cpubenchmark.net 4.64% 28.47x
the-digital-picture.com 1.33% 28.13x
premiumbeat.com 1.02% 26.38x
overclock.net 2.94% 25.29x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.27% 20.37x
Electronic Cabling 0.41% 18.50x
Robotics 0.57% 18.48x
Drawing & Animation 0.05% 16.95x
Electrical Engineering 1.48% 15.87x
Rural Living 0.03% 15.82x
Computer Printers 0.13% 15.61x
Gadgets 0.10% 15.01x
Electronic Document Assembly 0.09% 14.23x
Film Production 1.00% 13.97x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male