Dstillery Audiences

ELECTRONICS SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Electronics Shoppers Audience

Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Electronics Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Electronics Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronics Shoppers audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 34.06% 24.55x
Computer Processor and Data Center Decision Makers 37.71% 22.80x
Camera Shoppers 33.65% 21.75x
Ink & Toner Shoppers 33.75% 21.00x
IT Decision Makers 28.11% 20.81x
High End TV Shoppers 28.23% 20.80x
Home Networking Researchers 31.34% 19.89x
Product Manuals Researchers 28.56% 19.86x
Ergonomic Office Supplies Shoppers 32.55% 19.15x
Web Conferences and Remote Workers 34.39% 19.10x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.28x
Carhartt 0.16% 1.14x
Journeys 0.01% 1.10x
Maurices 0.01% 1.08x
Victoria's Secret 0.01% 1.08x
Mens Wearhouse 0.01% 0.93x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronics Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronics Shoppers audience is gigabyte.com.

Website Composition Index
gigabyte.com 1.53% 36.75x
digikey.com 1.30% 35.82x
the-digital-picture.com 1.68% 34.42x
msi.com 2.01% 34.26x
imaging-resource.com 1.50% 32.55x
amd.com 4.37% 32.25x
cpubenchmark.net 4.56% 31.62x
nikonusa.com 1.13% 31.47x
geforce.com 2.07% 31.07x
mouser.com 2.70% 30.42x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.35% 23.83x
Robotics 0.73% 21.12x
Electronic Cabling 0.51% 20.64x
Gadgets 0.21% 20.33x
Drawing & Animation 0.05% 19.14x
Computer Printers 0.19% 18.23x
Electrical Engineering 1.84% 17.98x
Rural Living 0.03% 17.55x
Film Production 1.15% 16.17x
Amateur Radios 1.98% 16.10x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male