Dstillery Audiences

ELECTRONICS SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Electronics Shoppers Audience

Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Electronics Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Electronics Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronics Shoppers audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 24.55% 27.02x
Tablet Researchers 26.07% 24.96x
High End TV Shoppers 20.35% 24.14x
Mac Users 14.22% 23.18x
IT Decision Makers 17.00% 22.31x
iPhone Users 19.48% 22.08x
Apple Fans 21.06% 21.78x
Virtual Reality Enthusiasts 28.66% 21.37x
Computer Processor and Data Center Decision Makers 35.70% 21.03x
Camera Review Readers 16.80% 20.44x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.57x
Gap 0.01% 1.53x
Aeropostale 0.02% 1.45x
H&M 0.02% 1.44x
American Eagle Outfitters 0.02% 1.26x
Zumiez 0.03% 1.23x
J. Crew 0.01% 1.14x
Buckle 0.02% 1.11x
Gymboree 0.02% 1.08x
Talbots 0.01% 1.03x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronics Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronics Shoppers audience is cpubenchmark.net.

Website Composition Index
cpubenchmark.net 3.95% 39.61x
the-digital-picture.com 1.06% 30.76x
overclock.net 2.07% 30.69x
thephoblographer.com 2.98% 30.17x
diabloii.net 1.10% 27.64x
gpucheck.com 1.25% 25.57x
photographylife.com 2.38% 25.45x
newegg.com 7.40% 24.98x
diablowiki.net 1.73% 24.01x
userbenchmark.com 5.63% 23.96x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Photography.

Content Affinity Composition Index
Photography 4.94% 11.24x
Electronic Accessories 1.40% 10.73x
Music Production 0.94% 10.68x
Apple Blogs & Hacks 5.63% 10.45x
Electrical Engineering 0.14% 10.07x
Technology News 13.07% 9.62x
Routers, Switches & Networking 2.52% 9.45x
Machines & Industrial Supplies 0.06% 9.34x
Hobby Vehicles 0.11% 9.25x
Computers & Accessories 8.18% 9.05x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male