Dstillery Audiences

ELECTRONICS SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Electronics Shoppers Audience

Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Electronics Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Electronics Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronics Shoppers audience is Camera Shoppers.

Interest Composition Index
Camera Shoppers 45.53% 31.72x
Product Manuals Researchers 37.62% 31.02x
Ink & Toner Shoppers 41.74% 30.88x
Laptop Researchers 33.87% 29.79x
Budget Mobile Phone Researchers 35.58% 29.77x
Sony Fans 42.09% 29.22x
Big Box Shoppers 32.68% 28.98x
Light Bulb Shoppers 34.17% 28.94x
Camera Review Readers 34.07% 28.75x
Voice Over Internet Protocol (VoIP) Users 34.76% 28.31x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.77x
Supreme 0.02% 1.61x
Bonobos 0.11% 1.43x
Jos A. Bank Clothiers 0.41% 1.43x
REI 0.03% 1.42x
Mens Wearhouse 0.62% 1.30x
Patagonia 0.02% 1.25x
White House Black Market 0.36% 1.25x
American Apparel 0.05% 1.21x
Johnston and Murphy 0.40% 1.20x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronics Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronics Shoppers audience is radioshack.com.

Website Composition Index
radioshack.com 1.15% 94.27x
crutchfield.com 3.73% 69.04x
42photo.com 1.46% 67.09x
tamron-usa.com 1.23% 63.71x
academy.com 2.09% 63.05x
sigmaphoto.com 2.40% 62.86x
fredmiranda.com 1.83% 62.43x
the-digital-picture.com 4.34% 59.60x
legitreviews.com 1.08% 57.83x
sony.com 1.73% 56.56x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.07% 32.41x
Home Improvement Contractor 2.90% 28.33x
Assorted Topics (Cooking, Games, Viral Media) 0.30% 27.52x
ISPs & Local Services 0.12% 26.24x
Rural Living 0.24% 25.50x
Professional Audio Visual 1.27% 24.11x
Parenting & Nutrition 0.08% 21.94x
Gadgets 0.90% 21.17x
Handyman Tools 0.04% 20.94x
Content Streamers & Downloaders 0.13% 20.87x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male