Dstillery Audiences

ELECTRONICS SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Electronics Shoppers Audience

Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Electronics Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Electronics Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronics Shoppers audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 26.33% 23.96x
High End TV Shoppers 24.16% 22.77x
IT Decision Makers 19.92% 21.65x
Computer Processor and Data Center Decision Makers 37.73% 20.98x
Virtual Reality Enthusiasts 31.93% 20.59x
Mac Users 16.11% 20.49x
iPhone Users 22.25% 19.85x
Camera Shoppers 25.09% 19.81x
Deal and Discount Aggregator Researchers 19.78% 19.75x
Ergonomic Office Supplies Shoppers 25.75% 18.52x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.31x
Lane Bryant 0.01% 1.10x
LOFT 0.01% 1.09x
White House Black Market 0.01% 1.08x
Gap 0.01% 1.08x
Old Navy 0.02% 1.06x
American Eagle Outfitters 0.01% 1.01x
Carhartt 0.12% 0.95x
Mens Wearhouse 0.02% 0.95x
The Childrens Place 0.01% 0.92x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronics Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronics Shoppers audience is whattomine.com.

Website Composition Index
whattomine.com 1.38% 36.51x
cpubenchmark.net 4.10% 34.74x
the-digital-picture.com 1.16% 27.83x
overclock.net 2.22% 27.66x
photographylife.com 2.44% 23.39x
diabloii.net 1.46% 23.24x
thephoblographer.com 3.14% 23.07x
gpucheck.com 1.61% 22.35x
gpumag.com 1.05% 22.18x
userbenchmark.com 6.72% 21.92x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Electronic Accessories.

Content Affinity Composition Index
Electronic Accessories 1.99% 12.59x
Photography 5.78% 11.18x
Crossfit & Obstacle Race Enthusiasts 0.04% 11.08x
Data Centers 0.43% 11.07x
Music Production 1.22% 10.49x
Apple Blogs & Hacks 6.81% 10.49x
Technology News 15.23% 10.38x
Studio & Franchise Video Game Players 2.28% 10.09x
Computers & Accessories 8.13% 10.04x
Routers, Switches & Networking 2.50% 9.85x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male