Dstillery Audiences

ELECTRONICS SHOPPERS

Audience Size: 1.2 Million Devices

Explore the Electronics Shoppers Audience

Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Electronics Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Electronics Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronics Shoppers audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 30.15% 52.13x
High End TV Shoppers 90.33% 50.37x
Discount Device Shoppers 62.96% 44.04x
Tablet Researchers 51.84% 43.16x
Computer Processor and Data Center Decision Makers 75.34% 42.29x
IT Decision Makers 46.39% 39.31x
Home Networking Researchers 43.65% 38.09x
Home Theater Enthusiasts 28.21% 35.23x
Mac Users 12.52% 32.86x
Smartphone Case Shoppers 32.95% 32.36x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 0.97x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronics Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronics Shoppers audience is newegg.com.

Website Composition Index
newegg.com 13.70% 53.13x
gpumag.com 1.90% 52.78x
userbenchmark.com 11.96% 47.00x
overclock.net 3.51% 46.13x
gpucheck.com 2.13% 43.35x
videocardbenchmark.net 1.24% 41.93x
tenforums.com 1.67% 41.64x
cgdirector.com 3.94% 40.96x
displayninja.com 1.84% 38.59x
gamepedia.com 1.69% 38.53x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Technology News.

Content Affinity Composition Index
Technology News 19.58% 18.98x
Routers, Switches & Networking 3.67% 18.82x
Machines & Industrial Supplies 0.07% 16.97x
Electronic Accessories 1.91% 16.69x
Computers & Accessories 13.98% 16.35x
Electrical Engineering 0.13% 16.29x
Data Centers 0.27% 16.02x
Studio & Franchise Video Game Players 3.17% 15.63x
Apple Blogs & Hacks 4.74% 12.91x
Build Your Own Computer Enthusiasts 12.67% 12.56x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male