Dstillery Audiences

ELECTRONICS SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Electronics Shoppers Audience

Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Electronics Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Electronics Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronics Shoppers audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 39.02% 23.47x
Product Manuals Researchers 35.47% 22.87x
Ink & Toner Shoppers 43.90% 22.15x
Computer Processor and Data Center Decision Makers 39.77% 21.69x
Camera Shoppers 43.01% 21.68x
High End TV Shoppers 34.65% 21.37x
IT Decision Makers 35.59% 20.56x
Light Bulb Shoppers 32.38% 20.47x
Camera Review Readers 32.77% 20.30x
Budget Mobile Phone Researchers 34.25% 20.28x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.64x
REI 0.02% 1.53x
American Apparel 0.03% 1.36x
Dressbarn 0.04% 1.32x
Ralph Lauren 0.02% 1.32x
Jos A. Bank Clothiers 0.04% 1.20x
Talbots 0.03% 1.19x
Mens Wearhouse 0.07% 1.19x
Madewell 0.02% 1.18x
Zara 0.02% 1.17x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronics Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronics Shoppers audience is sigmaphoto.com.

Website Composition Index
sigmaphoto.com 1.07% 41.37x
harborfreight.com 4.03% 39.34x
usa.canon.com 2.42% 37.57x
asus.com 1.93% 34.97x
the-digital-picture.com 1.95% 34.36x
bitlanders.com 1.26% 32.39x
bbb.org 1.75% 31.19x
imaging-resource.com 1.63% 30.94x
truevalue.com 1.22% 30.89x
ephotozine.com 1.19% 30.52x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 28.14x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 24.62x
ISPs & Local Services 0.04% 24.21x
Home Improvement Contractor 0.98% 22.53x
Parenting & Nutrition 0.03% 21.26x
Professional Audio Visual 0.69% 20.76x
Rural Living 0.11% 19.10x
Content Streamers & Downloaders 0.04% 18.76x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.38% 18.32x
Discount Shopping 2.39% 18.08x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male