Dstillery Audiences

ELECTRONICS SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Electronics Shoppers Audience

Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Electronics Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Electronics Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronics Shoppers audience is Laptop Researchers.

Interest Composition Index
Laptop Researchers 36.70% 25.18x
Computer Processor and Data Center Decision Makers 40.24% 23.30x
Camera Shoppers 37.90% 23.09x
Ink & Toner Shoppers 37.00% 21.97x
IT Decision Makers 32.18% 21.44x
Product Manuals Researchers 32.14% 21.42x
High End TV Shoppers 32.65% 21.13x
Home Networking Researchers 34.61% 20.99x
Ergonomic Office Supplies Shoppers 35.00% 20.58x
Camera Review Readers 29.50% 20.16x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Forever 21.

Location Composition Index
Forever 21 0.02% 1.59x
Buckle 0.02% 1.35x
Michael Kors 0.01% 1.32x
Gymboree 0.01% 1.29x
Chicos 0.02% 1.26x
Express 0.02% 1.25x
J. Crew 0.01% 1.23x
Zumiez 0.02% 1.22x
Banana Republic 0.02% 1.20x
Lane Bryant 0.01% 1.19x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronics Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronics Shoppers audience is asus.com.

Website Composition Index
asus.com 1.28% 37.67x
the-digital-picture.com 1.96% 35.02x
asrock.com 1.41% 33.27x
digikey.com 2.06% 33.18x
gigabyte.com 2.16% 31.96x
imaging-resource.com 1.71% 31.85x
cpubenchmark.net 3.65% 29.79x
nikonusa.com 1.63% 29.20x
msi.com 2.74% 29.01x
overclock.net 3.20% 28.71x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.51% 24.55x
Robotics 1.01% 21.02x
Gadgets 0.28% 19.72x
Electronic Cabling 0.76% 19.17x
Rural Living 0.04% 18.32x
Computer Printers 0.34% 18.02x
Barcode Site & App Users 0.03% 17.01x
Electrical Engineering 2.62% 17.01x
Film Production 1.48% 16.96x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.11% 16.23x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male