Dstillery Audiences

ELECTRONICS SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Electronics Shoppers Audience

Below you'll find more information about the Electronics Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Electronics Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Electronics Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Electronics Shoppers audience is Camera Shoppers.

Interest Composition Index
Camera Shoppers 45.18% 46.83x
Ink & Toner Shoppers 39.82% 45.50x
Product Manuals Researchers 36.94% 44.69x
Sony Fans 41.69% 43.76x
Budget Mobile Phone Researchers 35.91% 43.14x
High-End Camera Shoppers 35.90% 42.31x
Camera Review Readers 32.25% 41.42x
Light Bulb Shoppers 34.53% 41.23x
Voice Over Internet Protocol (VoIP) Users 35.28% 40.76x
High End TV Shoppers 33.88% 40.30x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Interest attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Electronics Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Electronics Shoppers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.94x
Supreme 0.02% 1.42x
Jos A. Bank Clothiers 0.35% 1.36x
Uniqlo 0.01% 1.30x
REI 0.03% 1.30x
Mens Wearhouse 0.54% 1.29x
Intermix 0.01% 1.28x
Bonobos 0.06% 1.24x
Patagonia 0.02% 1.23x
Topshop 0.01% 1.22x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Location attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Electronics Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Electronics Shoppers audience is radioshack.com.

Website Composition Index
radioshack.com 1.13% 95.34x
crutchfield.com 3.78% 71.50x
sigmaphoto.com 2.02% 67.03x
42photo.com 1.40% 66.96x
academy.com 2.16% 66.10x
fredmiranda.com 1.57% 64.88x
tamron-usa.com 1.02% 64.70x
the-digital-picture.com 3.76% 62.85x
canonrumors.com 1.34% 62.53x
inspectapedia.com 1.47% 59.75x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Web attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Electronics Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.09% 35.01x
Home Improvement Contractor 3.54% 32.78x
Assorted Topics (Cooking, Games, Viral Media) 0.35% 30.46x
Rural Living 0.28% 30.33x
ISPs & Local Services 0.16% 29.56x
Professional Audio Visual 1.37% 27.24x
Handyman Tools 0.05% 24.56x
Parenting & Nutrition 0.10% 23.73x
Content Streamers & Downloaders 0.16% 23.66x
Gadgets 0.99% 23.43x
Composition Percentage: The overlap percentage between the Electronics Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Electronics Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Electronics Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male