Dstillery Audiences

ELITE CYCLING GEAR SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Elite Cycling Gear Shoppers Audience

Below you'll find more information about the Elite Cycling Gear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Elite Cycling Gear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Elite Cycling Gear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Elite Cycling Gear Shoppers audience is Competitive Sports Participants.

Interest Composition Index
Competitive Sports Participants 17.30% 25.38x
Indoor Cycling & Spinning Enthusiasts 12.47% 22.66x
Cycling Enthusiasts 23.48% 22.62x
Mountain Biking Enthusiasts 21.14% 20.94x
Winter Sports Destination Seekers 13.89% 18.45x
Mens Business Clothes Shoppers 10.08% 17.81x
Rock Climbing Enthusiasts 22.36% 16.65x
Running Enthusiasts 8.93% 15.69x
Ski House Second Home Owners 14.41% 15.09x
Craft Spirits Enthusiasts 11.38% 14.76x
Composition Percentage: The overlap percentage between the Elite Cycling Gear Shoppers audience and the Interest attribute.
Index: A comparison of the Elite Cycling Gear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Elite Cycling Gear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Elite Cycling Gear Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.79x
J. Crew 0.01% 1.70x
H&M 0.01% 1.67x
Chicos 0.02% 1.54x
Banana Republic 0.02% 1.49x
LOFT 0.02% 1.48x
Gap 0.02% 1.41x
Mens Wearhouse 0.02% 1.36x
White House Black Market 0.01% 1.14x
Zumiez 0.02% 1.11x
Composition Percentage: The overlap percentage between the Elite Cycling Gear Shoppers audience and the Location attribute.
Index: A comparison of the Elite Cycling Gear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Elite Cycling Gear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Elite Cycling Gear Shoppers audience is zwiftinsider.com.

Website Composition Index
zwiftinsider.com 1.22% 46.95x
cyclingnews.com 23.14% 46.35x
velonews.com 6.35% 41.50x
bikerumor.com 4.82% 38.78x
bikeradar.com 8.84% 37.30x
bicycling.com 19.70% 36.60x
roadbikereview.com 2.65% 36.40x
cyclingweekly.com 13.54% 35.14x
singletracks.com 2.54% 34.27x
roadbikerider.com 1.98% 34.21x
Composition Percentage: The overlap percentage between the Elite Cycling Gear Shoppers audience and the Web attribute.
Index: A comparison of the Elite Cycling Gear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Elite Cycling Gear Shoppers audience is US Cycling.

Content Affinity Composition Index
US Cycling 17.36% 29.33x
Winter Sports & Gear 0.32% 20.31x
Action Sports 0.27% 17.14x
Watches Retail 0.73% 15.09x
Bags & Luggage 0.89% 13.82x
Motorcycle Racing Researchers 1.49% 13.68x
Backpacking 2.89% 13.60x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.86% 12.54x
Marketing Professionals 0.09% 11.43x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.70% 10.98x
Composition Percentage: The overlap percentage between the Elite Cycling Gear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Elite Cycling Gear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Elite Cycling Gear Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male