ELITE CYCLING GEAR SHOPPERS

Audience Size: 2.2 Million Devices

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Explore the Elite Cycling Gear Shoppers Audience

Below you'll find more information about the Elite Cycling Gear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Elite Cycling Gear Shoppers audience.

INTERESTS

The Elite Cycling Gear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Elite Cycling Gear Shoppers audience is Competitive Sports Participants.

Interest	Composition	Index
Competitive Sports Participants	17.30%	25.38x
Indoor Cycling & Spinning Enthusiasts	12.47%	22.66x
Cycling Enthusiasts	23.48%	22.62x
Mountain Biking Enthusiasts	21.14%	20.94x
Winter Sports Destination Seekers	13.89%	18.45x
Mens Business Clothes Shoppers	10.08%	17.81x
Rock Climbing Enthusiasts	22.36%	16.65x
Running Enthusiasts	8.93%	15.69x
Ski House Second Home Owners	14.41%	15.09x
Craft Spirits Enthusiasts	11.38%	14.76x

Composition Percentage: The overlap percentage between the Elite Cycling Gear Shoppers audience and the Interest attribute.

Index: A comparison of the Elite Cycling Gear Shoppers audience to the internet population.

APPAREL RETAILERS

The Elite Cycling Gear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Elite Cycling Gear Shoppers audience is Talbots.

Location	Composition	Index
Talbots	0.01%	1.79x
J. Crew	0.01%	1.70x
H&M	0.01%	1.67x
Chicos	0.02%	1.54x
Banana Republic	0.02%	1.49x
LOFT	0.02%	1.48x
Gap	0.02%	1.41x
Mens Wearhouse	0.02%	1.36x
White House Black Market	0.01%	1.14x
Zumiez	0.02%	1.11x

Composition Percentage: The overlap percentage between the Elite Cycling Gear Shoppers audience and the Location attribute.

Index: A comparison of the Elite Cycling Gear Shoppers audience to the internet population.

WEBSITES

The Elite Cycling Gear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Elite Cycling Gear Shoppers audience is zwiftinsider.com.

Website	Composition	Index
zwiftinsider.com	1.22%	46.95x
cyclingnews.com	23.14%	46.35x
velonews.com	6.35%	41.50x
bikerumor.com	4.82%	38.78x
bikeradar.com	8.84%	37.30x
bicycling.com	19.70%	36.60x
roadbikereview.com	2.65%	36.40x
cyclingweekly.com	13.54%	35.14x
singletracks.com	2.54%	34.27x
roadbikerider.com	1.98%	34.21x

Composition Percentage: The overlap percentage between the Elite Cycling Gear Shoppers audience and the Web attribute.

Index: A comparison of the Elite Cycling Gear Shoppers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Elite Cycling Gear Shoppers audience is US Cycling.

Content Affinity	Composition	Index
US Cycling	17.36%	29.33x
Winter Sports & Gear	0.32%	20.31x
Action Sports	0.27%	17.14x
Watches Retail	0.73%	15.09x
Bags & Luggage	0.89%	13.82x
Motorcycle Racing Researchers	1.49%	13.68x
Backpacking	2.89%	13.60x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing)	0.86%	12.54x
Marketing Professionals	0.09%	11.43x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	0.70%	10.98x

Composition Percentage: The overlap percentage between the Elite Cycling Gear Shoppers audience and the Content Affinity attribute.

Index: A comparison of the Elite Cycling Gear Shoppers audience to the internet population.

DEMOGRAPHICS

The Elite Cycling Gear Shoppers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male