Explore the Embroidery Enthusiasts Audience
Below you'll find more information about the Embroidery Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Embroidery Enthusiasts audience.
INTERESTS
The Embroidery Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Embroidery Enthusiasts audience is Quilting Enthusiasts.
| Interest | Composition | Index |
| Quilting Enthusiasts | 33.10% | 17.62x |
| Discount Big Box Shoppers | 23.81% | 17.18x |
| Home Decor Shoppers | 24.55% | 16.53x |
| Ink & Toner Shoppers | 28.72% | 16.37x |
| Budget Grocery Shoppers | 24.22% | 15.62x |
| Flower & Gift Basket Shoppers | 22.61% | 14.89x |
| Online Home Decor Shoppers | 20.28% | 14.69x |
| Kids Clothing Shoppers | 25.20% | 14.39x |
| Casual Dining Restaurant Researchers | 26.09% | 14.21x |
| Crochet Enthusiasts | 25.61% | 14.20x |
Composition Percentage:
The overlap percentage between the Embroidery Enthusiasts audience and the Interest attribute.
Index: A comparison of the Embroidery Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Embroidery Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Embroidery Enthusiasts audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.00% | 1.38x |
| Carhartt | 0.25% | 1.22x |
| Belk | 0.02% | 1.22x |
| Lane Bryant | 0.04% | 1.09x |
| Columbia | 0.01% | 1.04x |
| Tommy Bahama | 0.02% | 0.98x |
| Chicos | 0.04% | 0.98x |
| Aeropostale | 0.03% | 0.94x |
| American Eagle Outfitters | 0.05% | 0.94x |
| Old Navy | 0.05% | 0.93x |
Composition Percentage:
The overlap percentage between the Embroidery Enthusiasts audience and the Location attribute.
Index: A comparison of the Embroidery Enthusiasts audience to the internet population.
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WEBSITES
The Embroidery Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Embroidery Enthusiasts audience is annthegran.com.
| Website | Composition | Index |
| annthegran.com | 1.46% | 106.73x |
| sewforless.com | 1.67% | 100.14x |
| embroiderydesigns.com | 3.30% | 80.51x |
| keepsakequilting.com | 3.25% | 75.31x |
| janome.com | 1.45% | 75.09x |
| so-sew-easy.com | 1.91% | 69.92x |
| sewcanshe.com | 2.01% | 68.03x |
| modabakeshop.com | 1.70% | 67.35x |
| robertkaufman.com | 1.56% | 66.10x |
| sewvacdirect.com | 1.86% | 65.77x |
Composition Percentage:
The overlap percentage between the Embroidery Enthusiasts audience and the Web attribute.
Index: A comparison of the Embroidery Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Embroidery Enthusiasts audience is Sewing, Embroidery & Quilting.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Quilting | 10.50% | 26.88x |
| Decoration & Fabric | 0.10% | 20.85x |
| Sewing, Embroidery & Fabrics | 14.58% | 18.43x |
| Custom Printing | 7.89% | 15.52x |
| Arts & Crafts | 1.10% | 15.26x |
| Cheerleading | 2.07% | 13.00x |
| Home Printing | 0.92% | 12.97x |
| Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.67% | 12.55x |
| ISPs & Local Services | 0.12% | 10.89x |
| Shopping Catalogs | 3.56% | 10.64x |
Composition Percentage:
The overlap percentage between the Embroidery Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Embroidery Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Embroidery Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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