Dstillery Audiences

ENGAGEMENT RING SHOPPERS

Audience Size: 5.4 Million Devices

Explore the Engagement Ring Shoppers Audience

Below you'll find more information about the Engagement Ring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Engagement Ring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Engagement Ring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engagement Ring Shoppers audience is Jewelry & Watch Shoppers.

Interest Composition Index
Jewelry & Watch Shoppers 55.89% 26.18x
Big Box Shoppers 42.82% 21.84x
Budget Grocery Shoppers 38.20% 21.75x
Discount Big Box Shoppers 41.28% 20.42x
Bargain Shopping Researchers 33.67% 19.89x
Orlando Activities Researchers 31.90% 18.66x
Credit Union Researchers 38.06% 18.59x
Leather Goods Shoppers 32.54% 18.56x
Home Decor Shoppers 39.72% 18.55x
Houston Activity Researchers 35.90% 18.51x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Interest attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engagement Ring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engagement Ring Shoppers audience is Buckle.

Location Composition Index
Buckle 0.04% 1.23x
Lane Bryant 0.03% 1.17x
Carhartt 0.28% 1.16x
Dressbarn 0.03% 1.13x
Chicos 0.04% 1.09x
Eddie Bauer 0.02% 1.09x
Hollister 0.04% 1.08x
White House Black Market 0.05% 1.07x
Mens Wearhouse 0.05% 1.06x
Journeys 0.07% 1.06x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Location attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engagement Ring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engagement Ring Shoppers audience is helzberg.com.

Website Composition Index
helzberg.com 1.86% 39.50x
diamondnexus.com 3.04% 36.39x
pandora.net 3.22% 30.38x
toysrus.com 2.03% 29.88x
journeys.com 3.83% 27.06x
rue21.com 1.96% 25.80x
kirklands.com 2.82% 25.34x
gordmans.com 1.09% 25.00x
enterprise.com 1.56% 24.94x
americangemsociety.org 1.03% 23.92x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Web attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engagement Ring Shoppers audience is Diamonds & Precious Metals.

Content Affinity Composition Index
Diamonds & Precious Metals 3.68% 18.94x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.17% 16.24x
ISPs & Local Services 0.02% 15.52x
Discount Shopping 1.59% 14.43x
Bridal Fashion 1.09% 14.28x
Watches & Jewelry 0.01% 14.15x
Custom Gifts 2.85% 13.75x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 13.37x
Home Improvement Contractor 0.44% 12.97x
Assorted Topics (Cooking, Games, Viral Media) 0.05% 12.94x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engagement Ring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female