Dstillery Audiences

ENGAGEMENT RING SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Engagement Ring Shoppers Audience

Below you'll find more information about the Engagement Ring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Engagement Ring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Engagement Ring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engagement Ring Shoppers audience is Jewelry & Watch Shoppers.

Interest Composition Index
Jewelry & Watch Shoppers 56.05% 35.73x
Budget Grocery Shoppers 38.06% 30.51x
Big Box Shoppers 41.90% 30.16x
Discount Big Box Shoppers 38.88% 27.93x
Bargain Shopping Researchers 33.63% 27.52x
Orlando Activities Researchers 33.86% 27.11x
Texas Activity Researchers 31.46% 25.97x
Houston Activity Researchers 34.51% 25.44x
Nashville Activity Researchers 32.72% 25.39x
Home Goods Shoppers 38.41% 25.18x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Interest attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engagement Ring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engagement Ring Shoppers audience is Buckle.

Location Composition Index
Buckle 0.38% 1.62x
Jos A. Bank Clothiers 0.35% 1.37x
White House Black Market 0.41% 1.37x
Mens Wearhouse 0.57% 1.33x
Johnston and Murphy 0.49% 1.18x
Lane Bryant 0.05% 1.12x
Eddie Bauer 0.03% 1.11x
Bonobos 0.08% 1.09x
Belk 0.01% 1.07x
Talbots 0.04% 1.05x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Location attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engagement Ring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engagement Ring Shoppers audience is helzberg.com.

Website Composition Index
helzberg.com 3.91% 49.34x
charlotterusse.com 1.43% 47.05x
gemvara.com 1.47% 45.83x
diamondnexus.com 3.35% 43.34x
katespade.com 2.31% 41.75x
dressbarn.com 1.24% 41.29x
weddingwire.com 4.12% 40.64x
yankeecandle.com 1.46% 38.64x
olivegarden.com 1.30% 38.40x
toysrus.com 6.00% 37.81x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Web attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engagement Ring Shoppers audience is Diamonds & Precious Metals.

Content Affinity Composition Index
Diamonds & Precious Metals 5.30% 20.48x
Custom Gifts 4.17% 17.66x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.36% 16.39x
Higher-End Fashion Brands 1.27% 16.13x
Washington D.C. Hotels 0.01% 16.11x
Bridal Fashion 1.95% 15.84x
Discount Shopping 3.63% 15.15x
South Carolina Travel 0.24% 14.90x
Beach & Intimate Wear 0.87% 14.87x
Holiday Gifts 0.81% 14.78x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engagement Ring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female