Dstillery Audiences

ENGAGEMENT RING SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Engagement Ring Shoppers Audience

Below you'll find more information about the Engagement Ring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Engagement Ring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Engagement Ring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engagement Ring Shoppers audience is Jewelry & Watch Shoppers.

Interest Composition Index
Jewelry & Watch Shoppers 35.76% 24.52x
Wedding Content Readers 14.35% 17.99x
Retired Wealthy Assisted Living Researchers 21.67% 17.62x
Retirement Financial Account Researchers 21.98% 17.59x
Discount Big Box Shoppers 14.05% 16.47x
Big Box Shoppers 17.01% 16.31x
Budget Grocery Shoppers 15.33% 16.29x
Home Rug Shoppers 16.34% 15.89x
Home Goods Supercenter Shoppers 16.34% 15.89x
Realtors & Real Estate Researchers 11.65% 15.78x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Interest attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engagement Ring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engagement Ring Shoppers audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.46x
Eddie Bauer 0.02% 1.44x
Maurices 0.08% 1.42x
American Eagle Outfitters 0.04% 1.36x
Talbots 0.02% 1.35x
Dressbarn 0.03% 1.31x
Lululemon 0.01% 1.30x
Buckle 0.05% 1.25x
Lane Bryant 0.03% 1.21x
Michael Kors 0.02% 1.21x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Location attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engagement Ring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engagement Ring Shoppers audience is weddingwire.com.

Website Composition Index
weddingwire.com 7.43% 27.39x
jocogov.org 1.26% 24.28x
huskers.com 1.34% 22.99x
thepitchkc.com 1.05% 22.00x
kctv5.com 8.44% 20.31x
ktiv.com 2.15% 20.16x
siouxlandnews.com 1.00% 19.98x
cbs2iowa.com 2.05% 19.96x
feastmagazine.com 1.09% 19.88x
kwch.com 4.28% 18.67x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Web attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engagement Ring Shoppers audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.07% 16.58x
Wedding Planning 7.77% 12.29x
Bridal Fashion 0.14% 12.16x
Minnesota Community Business Cluster 0.34% 10.59x
Women Shoppers 0.10% 10.32x
Flower Shopping 0.02% 9.52x
Beach Vacations 0.06% 9.12x
Discount Shopping 0.08% 9.02x
Missouri Travel & Outdoors Cluster 6.74% 8.70x
Kansas City News 16.56% 8.59x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engagement Ring Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female