Dstillery Audiences

ENGAGEMENT RING SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Engagement Ring Shoppers Audience

Below you'll find more information about the Engagement Ring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Engagement Ring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Engagement Ring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engagement Ring Shoppers audience is Jewelry & Watch Shoppers.

Interest Composition Index
Jewelry & Watch Shoppers 53.55% 31.01x
Budget Grocery Shoppers 35.31% 22.27x
Bargain Shopping Researchers 28.58% 21.04x
Discount Big Box Shoppers 30.04% 20.79x
Recreational Sports Participants 37.73% 20.26x
Brides & Wedding Planners 43.75% 20.16x
Bed & Bath Shoppers 38.97% 19.89x
Mortgage Researchers 38.12% 19.85x
Sweet Tooths 41.41% 19.76x
Shoe Shoppers 38.80% 19.64x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Interest attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engagement Ring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engagement Ring Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.25x
Dressbarn 0.04% 1.22x
Lane Bryant 0.04% 1.19x
Eddie Bauer 0.01% 1.17x
Chicos 0.04% 1.09x
Gymboree 0.03% 1.07x
Hollister 0.01% 1.02x
Free People 0.01% 1.02x
Old Navy 0.05% 0.98x
Carhartt 0.18% 0.97x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Location attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engagement Ring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engagement Ring Shoppers audience is zales.com.

Website Composition Index
zales.com 0.38% 93.91x
morilee.com 0.20% 80.68x
kcpl.com 0.33% 79.62x
alfredangelo.com 0.13% 77.33x
jamesavery.com 1.65% 75.84x
itshot.com 0.34% 75.58x
camillelavie.com 0.23% 72.03x
weekendsonly.com 0.41% 70.99x
rallyhouse.com 0.20% 70.25x
coach.com 1.79% 70.21x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Web attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engagement Ring Shoppers audience is Diamonds & Precious Metals.

Content Affinity Composition Index
Diamonds & Precious Metals 7.48% 22.73x
Higher-End Fashion Brands 4.48% 19.12x
Custom Gifts 6.83% 18.63x
Bridal Fashion 3.86% 17.68x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.88% 16.97x
Holiday Gifts 1.56% 15.39x
As Seen On TV Products 0.17% 14.93x
Watches & Jewelry 0.03% 14.93x
Toys Shopping 8.31% 14.38x
Unique & Personalized Fashion 4.79% 14.34x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engagement Ring Shoppers audience resonates most for the following age and income brackets.
Age
25-34
Income
Over $250,000