Dstillery Audiences

ENGAGEMENT RING SHOPPERS

Audience Size: 1.3 Million Devices

Explore the Engagement Ring Shoppers Audience

Below you'll find more information about the Engagement Ring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Engagement Ring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Engagement Ring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engagement Ring Shoppers audience is Wedding Content Readers.

Interest Composition Index
Wedding Content Readers 31.52% 42.70x
Jewelry & Watch Shoppers 48.43% 38.42x
Trendy Shoe Shoppers 13.41% 26.92x
Orthodontics Researchers 23.84% 26.49x
Wedding Registrants 16.44% 24.47x
Curly Hair Care Shoppers 21.34% 23.67x
Wellness Enthusiasts 13.00% 23.44x
New & Expecting Parents 16.27% 23.32x
Home Remodelers 11.97% 23.30x
Custom Home Lighting Shoppers 6.37% 23.29x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Interest attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engagement Ring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engagement Ring Shoppers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.57x
Maurices 0.03% 1.18x
Old Navy 0.02% 1.17x
White House Black Market 0.01% 1.12x
Carhartt 0.11% 1.07x
Banana Republic 0.01% 1.03x
Urban Outfitters 0.01% 1.01x
Express 0.01% 1.01x
Zumiez 0.02% 0.97x
Victoria's Secret 0.02% 0.93x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Location attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engagement Ring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engagement Ring Shoppers audience is medicinehatnews.com.

Website Composition Index
medicinehatnews.com 1.42% 79.08x
bluenile.com 1.24% 69.15x
pricescope.com 1.85% 57.76x
forum.purseblog.com 4.37% 48.28x
shareasale.com 1.01% 46.09x
weddingwire.com 5.86% 44.22x
afashionblog.com 4.24% 41.74x
womangettingmarried.com 2.58% 39.84x
weddingbee.com 10.14% 38.75x
preownedweddingdresses.com 1.01% 36.05x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Web attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engagement Ring Shoppers audience is Beauty & Cosmetics.

Content Affinity Composition Index
Beauty & Cosmetics 0.44% 27.27x
Wedding Planning 14.16% 23.34x
Mining & Natural Resources 0.13% 19.28x
Bridal Fashion 0.21% 17.47x
Home Remodeling 0.65% 15.92x
Canada Consumer Product Cluster 1.00% 15.83x
Canadian Universities 0.12% 15.69x
New Parents 0.99% 15.09x
Canada Shopping - Kitchenware 0.22% 15.09x
Watches Retail 0.70% 14.59x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engagement Ring Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female