Dstillery Audiences

ENGAGEMENT RING SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Engagement Ring Shoppers Audience

Below you'll find more information about the Engagement Ring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Engagement Ring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Engagement Ring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engagement Ring Shoppers audience is Jewelry & Watch Shoppers.

Interest Composition Index
Jewelry & Watch Shoppers 54.34% 39.09x
Budget Grocery Shoppers 37.55% 32.94x
Big Box Shoppers 42.57% 32.39x
Discount Big Box Shoppers 37.63% 30.41x
Bargain Shopping Researchers 32.62% 29.49x
Orlando Activities Researchers 31.29% 29.02x
Texas Activity Researchers 29.24% 27.76x
Home Decor Shoppers 35.01% 27.70x
Credit Union Researchers 36.16% 27.18x
Nashville Activity Researchers 30.41% 27.15x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Interest attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engagement Ring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engagement Ring Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.32x
Chicos 0.05% 1.28x
Carhartt 0.06% 1.24x
Buckle 0.07% 1.22x
Lane Bryant 0.04% 1.17x
White House Black Market 0.09% 1.17x
Dressbarn 0.04% 1.16x
Tommy Bahama 0.03% 1.16x
Belk 0.01% 1.15x
Charlotte Russe 0.04% 1.15x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Location attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engagement Ring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engagement Ring Shoppers audience is charlotterusse.com.

Website Composition Index
charlotterusse.com 1.19% 62.73x
gemvara.com 1.62% 60.04x
katespade.com 1.96% 57.63x
helzberg.com 3.21% 56.93x
diamondnexus.com 3.69% 49.88x
toysrus.com 5.08% 48.45x
olivegarden.com 1.05% 46.34x
spencersonline.com 1.46% 44.86x
yankeecandle.com 1.14% 44.32x
pandora.net 5.93% 43.95x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Web attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engagement Ring Shoppers audience is Diamonds & Precious Metals.

Content Affinity Composition Index
Diamonds & Precious Metals 4.73% 23.24x
Custom Gifts 3.44% 19.36x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.26% 19.26x
Discount Shopping 2.80% 18.12x
Bridal Fashion 1.55% 17.71x
ISPs & Local Services 0.04% 17.14x
As Seen On TV Products 0.06% 16.84x
Watches & Jewelry 0.01% 16.70x
Holiday Gifts 0.67% 16.63x
Higher-End Fashion Brands 0.84% 16.61x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engagement Ring Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female