Dstillery Audiences

ENGAGEMENT RING SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Engagement Ring Shoppers Audience

Below you'll find more information about the Engagement Ring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Engagement Ring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Engagement Ring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engagement Ring Shoppers audience is Jewelry & Watch Shoppers.

Interest Composition Index
Jewelry & Watch Shoppers 53.19% 33.28x
Budget Grocery Shoppers 36.18% 23.17x
Discount Big Box Shoppers 30.30% 21.81x
Recreational Sports Participants 37.31% 21.09x
Brides & Wedding Planners 43.23% 20.99x
Bargain Shopping Researchers 30.94% 20.98x
Shoe Shoppers 37.46% 20.80x
Bed & Bath Shoppers 38.32% 20.60x
Mortgage Researchers 36.93% 20.56x
Patriotic Party Decoration Shoppers 36.51% 20.34x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Interest attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engagement Ring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engagement Ring Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.18x
Dressbarn 0.04% 1.16x
Lane Bryant 0.05% 1.16x
Old Navy 0.06% 1.12x
Chicos 0.05% 1.12x
Charlotte Russe 0.02% 1.12x
Columbia 0.01% 1.08x
Supreme 0.00% 1.04x
H&M 0.03% 1.01x
LOFT 0.04% 1.00x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Location attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engagement Ring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engagement Ring Shoppers audience is jamesavery.com.

Website Composition Index
jamesavery.com 1.52% 79.94x
wetseal.com 1.11% 74.30x
coach.com 1.67% 70.94x
gemvara.com 2.36% 66.86x
fossil.com 1.90% 65.10x
puppyfind.com 1.73% 62.70x
charlotterusse.com 5.66% 61.46x
academy.com 3.07% 60.33x
lancome-usa.com 1.00% 58.01x
belk.com 2.70% 57.80x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Web attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engagement Ring Shoppers audience is Diamonds & Precious Metals.

Content Affinity Composition Index
Diamonds & Precious Metals 8.24% 22.88x
Higher-End Fashion Brands 4.20% 19.55x
Bridal Fashion 3.80% 18.22x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.82% 17.52x
Watches & Jewelry 0.04% 16.79x
Custom Gifts 7.93% 16.64x
South Carolina Travel 0.64% 15.49x
As Seen On TV Products 0.17% 15.23x
Costumes 1.53% 15.11x
Holiday Gifts 1.70% 14.96x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engagement Ring Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female