Dstillery Audiences

ENGAGEMENT RING SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Engagement Ring Shoppers Audience

Below you'll find more information about the Engagement Ring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Engagement Ring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Engagement Ring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engagement Ring Shoppers audience is Jewelry & Watch Shoppers.

Interest Composition Index
Jewelry & Watch Shoppers 54.19% 54.86x
Budget Grocery Shoppers 32.63% 43.83x
Orlando Activities Researchers 31.87% 40.26x
Discount Big Box Shoppers 32.90% 39.20x
Bargain Shopping Researchers 28.83% 38.70x
Beauty & Skincare Buyers 40.39% 38.45x
Texas Activity Researchers 27.34% 37.82x
Nashville Activity Researchers 29.72% 37.22x
Home Goods Shoppers 34.81% 36.67x
Houston Activity Researchers 29.33% 35.86x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Interest attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engagement Ring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engagement Ring Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.53x
Jos A. Bank Clothiers 0.44% 1.51x
Buckle 0.26% 1.51x
Mens Wearhouse 0.67% 1.43x
Johnston and Murphy 0.17% 1.24x
White House Black Market 0.27% 1.23x
Lane Bryant 0.05% 1.17x
Talbots 0.05% 1.11x
American Eagle Outfitters 0.12% 1.07x
Chicos 0.07% 1.07x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Location attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engagement Ring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engagement Ring Shoppers audience is coach.com.

Website Composition Index
coach.com 1.02% 73.22x
charlotterusse.com 3.37% 69.20x
fossil.com 1.16% 67.90x
puppyfind.com 1.07% 64.29x
academy.com 1.90% 63.49x
slumberland.com 1.35% 63.27x
gemvara.com 2.28% 63.15x
belk.com 1.79% 62.20x
tableclothsfactory.com 1.12% 61.00x
helzberg.com 6.67% 60.84x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Web attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engagement Ring Shoppers audience is Diamonds & Precious Metals.

Content Affinity Composition Index
Diamonds & Precious Metals 7.72% 27.26x
Higher-End Fashion Brands 2.51% 23.62x
Custom Gifts 6.31% 23.05x
Washington D.C. Hotels 0.02% 21.49x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.56% 20.78x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.54% 20.64x
Bridal Fashion 3.03% 20.42x
Costumes 1.05% 20.35x
South Carolina Travel 0.41% 19.95x
Beach & Intimate Wear 1.53% 19.74x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engagement Ring Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female