Dstillery Audiences

ENGAGEMENT RING SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Engagement Ring Shoppers Audience

Below you'll find more information about the Engagement Ring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Engagement Ring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Engagement Ring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engagement Ring Shoppers audience is Jewelry & Watch Shoppers.

Interest Composition Index
Jewelry & Watch Shoppers 54.98% 32.47x
Orlando Activities Researchers 34.70% 24.08x
Budget Grocery Shoppers 38.56% 23.75x
Discount Big Box Shoppers 33.53% 22.55x
Bargain Shopping Researchers 32.74% 22.54x
Texas Activity Researchers 30.66% 22.50x
Houston Activity Researchers 32.57% 22.36x
Home Goods Shoppers 39.96% 22.31x
Nashville Activity Researchers 33.51% 22.14x
Trendy Shoe Shoppers 35.29% 21.92x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Interest attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engagement Ring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engagement Ring Shoppers audience is Belk.

Location Composition Index
Belk 0.03% 1.65x
Eddie Bauer 0.02% 1.48x
Dressbarn 0.05% 1.40x
Chicos 0.06% 1.33x
Lane Bryant 0.05% 1.30x
Tommy Bahama 0.03% 1.20x
Brooks Brothers 0.04% 1.16x
Jos A. Bank Clothiers 0.09% 1.16x
Journeys 0.03% 1.15x
Victoria's Secret 0.09% 1.13x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Location attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engagement Ring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engagement Ring Shoppers audience is jamesavery.com.

Website Composition Index
jamesavery.com 1.26% 84.26x
coach.com 1.38% 74.60x
fossil.com 1.59% 69.23x
gemvara.com 2.19% 68.58x
charlotterusse.com 4.72% 66.83x
puppyfind.com 1.46% 66.27x
academy.com 2.60% 64.98x
belk.com 2.32% 62.73x
francescas.com 1.13% 62.22x
aeropostale.com 1.18% 61.89x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Web attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engagement Ring Shoppers audience is Diamonds & Precious Metals.

Content Affinity Composition Index
Diamonds & Precious Metals 7.57% 23.41x
Higher-End Fashion Brands 3.62% 19.92x
Custom Gifts 7.11% 17.96x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.71% 17.18x
Bridal Fashion 3.46% 17.13x
Watches & Jewelry 0.03% 16.93x
As Seen On TV Products 0.15% 16.32x
Holiday Gifts 1.52% 16.22x
Costumes 1.38% 15.84x
South Carolina Travel 0.57% 15.81x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engagement Ring Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female