Dstillery Audiences

ENGAGEMENT RING SHOPPERS

Audience Size: 4 Million Devices

Explore the Engagement Ring Shoppers Audience

Below you'll find more information about the Engagement Ring Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Engagement Ring Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Engagement Ring Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Engagement Ring Shoppers audience is Jewelry & Watch Shoppers.

Interest Composition Index
Jewelry & Watch Shoppers 51.62% 31.49x
Big Box Shoppers 39.10% 24.54x
Budget Grocery Shoppers 35.35% 24.13x
Discount Big Box Shoppers 34.85% 23.76x
Home Decor Shoppers 32.70% 21.92x
Bargain Shopping Researchers 31.20% 21.77x
Orlando Activities Researchers 28.53% 21.09x
Patriotic Party Decoration Shoppers 34.03% 20.95x
Houston Activity Researchers 31.62% 20.94x
Credit Union Researchers 32.61% 20.82x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Interest attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Engagement Ring Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Engagement Ring Shoppers audience is Buckle.

Location Composition Index
Buckle 0.04% 1.34x
The North Face 0.01% 1.30x
Lane Bryant 0.03% 1.18x
The Childrens Place 0.05% 1.17x
Aeropostale 0.03% 1.17x
Chicos 0.03% 1.16x
Victoria's Secret 0.07% 1.15x
Dressbarn 0.02% 1.15x
Jos A. Bank Clothiers 0.03% 1.14x
Old Navy 0.05% 1.13x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Location attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Engagement Ring Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Engagement Ring Shoppers audience is helzberg.com.

Website Composition Index
helzberg.com 2.13% 48.62x
diamondnexus.com 3.31% 43.77x
pandora.net 3.46% 35.53x
toysrus.com 1.13% 32.47x
journeys.com 3.98% 30.56x
quikorder.com 1.06% 30.37x
gordmans.com 1.13% 29.07x
rue21.com 2.00% 28.88x
kirklands.com 3.16% 28.08x
americangemsociety.org 1.04% 27.23x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Web attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Engagement Ring Shoppers audience is Diamonds & Precious Metals.

Content Affinity Composition Index
Diamonds & Precious Metals 3.90% 23.40x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.17% 20.27x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 18.52x
Bridal Fashion 1.21% 16.97x
Custom Gifts 2.70% 16.05x
As Seen On TV Products 0.03% 15.41x
Apartment & Community Real Estate Researchers 0.22% 15.30x
Discount Shopping 0.94% 15.03x
Holiday Gifts 0.49% 14.18x
Hair & Beauty 1.81% 13.88x
Composition Percentage: The overlap percentage between the Engagement Ring Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Engagement Ring Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Engagement Ring Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female