Dstillery Audiences

ENTREPRENEURS

Audience Size: 1.8 Million Devices

Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Entrepreneurs audience.

Dstillery Crafted Audiences

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest Composition Index
Business News Readers 40.93% 27.29x
Financial News Readers 32.22% 23.54x
Business Decision Makers 36.84% 23.48x
Personal Stock Portfolio Managers 33.27% 23.28x
Executive Travelers 33.03% 22.67x
Executive and C-Suite 28.12% 22.63x
Credit Card Researchers 34.65% 21.77x
Career Focused Individuals 33.52% 21.72x
Financial Business Intelligence Researchers 30.34% 21.63x
Mens Fitness Publication Readers 30.87% 21.56x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.70x
Victoria's Secret 0.02% 1.62x
LOFT 0.01% 1.43x
Express 0.01% 1.34x
Old Navy 0.02% 1.30x
Maurices 0.02% 1.22x
The Childrens Place 0.01% 1.18x
Carhartt 0.15% 1.04x
Journeys 0.01% 1.02x
Mens Wearhouse 0.01% 1.01x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is franchising.com.

Website Composition Index
franchising.com 1.64% 25.62x
luxurylaunches.com 1.64% 24.81x
score.org 1.13% 24.64x
recode.net 1.30% 24.36x
fitsmallbusiness.com 6.39% 23.11x
efinancialcareers.com 2.28% 23.05x
fundera.com 1.56% 22.24x
chainstoreage.com 1.00% 21.81x
bizfilings.com 1.10% 21.77x
creditcards.com 1.44% 21.57x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Franchising.

Content Affinity Composition Index
Franchising 0.21% 30.73x
Work Productivity 1.26% 16.12x
Retail Industry News 0.74% 15.62x
Human Resources & Employee Management 0.62% 15.22x
Job Interview Process 0.46% 15.18x
General Interest 0.08% 15.14x
Learning & Development Products 2.07% 14.10x
Personal Finance Researchers 3.76% 14.08x
Writing Resources 0.80% 13.99x
Institutional Investing 0.68% 13.64x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male