ENTREPRENEURS

Audience Size: 2.4 Million Devices

View All Audiences

Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Entrepreneurs audience.

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest	Composition	Index
Business News Readers	43.44%	37.70x
Financial News Readers	31.27%	34.35x
Mens Fitness Publication Readers	29.86%	32.65x
Executive and C-Suite	28.21%	32.21x
Financial Business Intelligence Researchers	29.88%	31.00x
Men's Health Researchers	28.16%	30.89x
Business Decision Makers	33.00%	30.88x
Small Business COVID-19 Relief Researchers	22.84%	30.62x
Advertising Professionals	29.21%	30.51x
Liberal News Readers	29.17%	30.44x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Coach.

Location	Composition	Index
Coach	0.01%	1.68x
Chicos	0.03%	1.62x
Lululemon	0.01%	1.62x
Jos A. Bank Clothiers	0.02%	1.34x
Dressbarn	0.02%	1.32x
White House Black Market	0.02%	1.24x
Victoria's Secret	0.03%	1.24x
Express	0.02%	1.23x
Michael Kors	0.01%	1.23x
H&M	0.01%	1.20x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is luxurycolumnist.com.

Website	Composition	Index
luxurycolumnist.com	1.60%	38.56x
nationalmemo.com	1.39%	36.54x
arynews.tv	1.30%	35.91x
theboutiqueadventurer.com	1.47%	34.27x
luxurylaunches.com	5.38%	32.82x
odditycentral.com	1.82%	30.45x
boxrox.com	5.17%	30.27x
thephoblographer.com	2.90%	28.66x
manrepeller.com	1.15%	28.61x
godsavethepoints.com	2.29%	27.59x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity	Composition	Index
Assorted Topics (Television, Origami, Men's Health)	1.42%	20.07x
Retail Industry News	0.08%	17.08x
Learning & Development Products	0.20%	16.60x
Men's Dress Shirt Shopping	0.04%	15.85x
Small Business Resources	37.23%	14.95x
Custom Gifts	0.04%	14.68x
Institutional Investing	0.04%	14.68x
Crossfit & Obstacle Race Enthusiasts	0.16%	14.18x
Perfume, Makeup & Cosmetics	0.26%	13.69x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.37%	13.55x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male