Dstillery Audiences

ENTREPRENEURS

Audience Size: 2.2 Million Devices

Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Entrepreneurs audience.

Dstillery Crafted Audiences

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest Composition Index
Business News Readers 40.08% 36.66x
Financial News Readers 31.89% 33.11x
Executive and C-Suite 27.72% 31.88x
Mens Fitness Publication Readers 29.31% 31.03x
Business Decision Makers 31.82% 30.60x
Financial Business Intelligence Researchers 30.20% 30.47x
Media Buying Professionals 29.11% 29.82x
Men's Health Researchers 28.56% 29.58x
Liberal News Readers 28.95% 29.42x
Personal Stock Portfolio Managers 32.20% 29.37x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.94x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is fitsmallbusiness.com.

Website Composition Index
fitsmallbusiness.com 1.54% 33.68x
luxurylaunches.com 3.75% 32.74x
thefinancialdiet.com 1.39% 30.40x
arynews.tv 1.99% 29.91x
thisisinsider.com 1.52% 29.70x
moneytalksnews.com 1.08% 29.55x
franchising.com 1.24% 29.47x
nationalmemo.com 1.78% 29.00x
geeky-gadgets.com 1.28% 28.44x
manrepeller.com 2.88% 27.16x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Learning & Development Products.

Content Affinity Composition Index
Learning & Development Products 0.64% 19.09x
Small Business Resources 32.46% 16.67x
Retail Industry News 0.20% 16.64x
Assorted Topics (Television, Origami, Men's Health) 1.15% 16.50x
Institutional Investing 0.14% 15.32x
Marketing Professionals 0.55% 15.21x
Professional Audio Visual 0.04% 14.52x
Public Policy Media 1.79% 14.38x
Australia & New Zealand Media 2.07% 13.90x
Job Interview Process 0.09% 13.85x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male