Dstillery Audiences

ENTREPRENEURS

Audience Size: 5.8 Million Devices

Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Entrepreneurs audience.

Dstillery Crafted Audiences

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest Composition Index
Business News Readers 32.59% 18.99x
Mens Fitness Publication Readers 24.20% 18.07x
Business Decision Makers 34.88% 18.04x
Financial News Readers 25.56% 18.01x
Media Buying Professionals 29.47% 17.43x
Liberal News Readers 22.28% 17.41x
Advertising Professionals 27.57% 17.02x
Men's Clothing Shoppers 27.83% 16.72x
TV Advertising Professionals 22.80% 16.70x
Credit Card Researchers 31.63% 16.68x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Everlane.

Location Composition Index
Everlane 0.01% 1.88x
Intermix 0.02% 1.80x
Joe's Jeans 0.01% 1.79x
Free People 0.03% 1.51x
Club Monaco 0.01% 1.50x
Zara 0.04% 1.49x
Patagonia 0.02% 1.49x
Kate Spade 0.03% 1.48x
Madewell 0.03% 1.47x
Hugo Boss 0.03% 1.46x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is stridenation.com.

Website Composition Index
stridenation.com 1.06% 46.23x
franchising.com 1.06% 42.16x
success.com 2.31% 35.16x
thecollegeinvestor.com 1.54% 34.35x
fastcodesign.com 1.54% 33.93x
entrepreneur.com 15.07% 32.62x
mensfitness.com 3.24% 32.61x
investorplace.com 3.58% 32.21x
moneyish.com 2.66% 32.10x
theconversation.com 1.15% 30.64x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Franchising.

Content Affinity Composition Index
Franchising 0.64% 19.24x
Human Resources & Employee Management 1.69% 13.32x
Work Productivity 3.71% 12.44x
Retail Industry News 1.43% 12.22x
Job Interview Process 2.76% 12.10x
Writing Resources 2.88% 11.69x
Marketing Professionals 4.96% 11.07x
Home Décor, Furniture, & Decorating 0.05% 10.92x
Personal Finance Researchers 7.90% 10.85x
Assorted Topics (Business Support ToolsForm Templates) 0.82% 10.82x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male