Explore the Entrepreneurs Audience
Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Entrepreneurs audience.
INTERESTS
The Entrepreneurs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.
| Interest | Composition | Index |
| Business News Readers | 43.17% | 29.79x |
| Business Decision Makers | 40.41% | 27.74x |
| Financial News Readers | 34.43% | 26.98x |
| Personal Stock Portfolio Managers | 36.96% | 26.82x |
| Credit Card Researchers | 37.41% | 26.48x |
| Executive Travelers | 37.87% | 26.36x |
| Executive and C-Suite | 30.35% | 25.76x |
| Media Buying Professionals | 34.61% | 25.53x |
| Mens Fitness Publication Readers | 31.47% | 25.51x |
| Advertising Professionals | 32.59% | 25.00x |
Composition Percentage:
The overlap percentage between the Entrepreneurs audience and the Interest attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
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APPAREL RETAILERS
The Entrepreneurs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.37x |
| Carhartt | 0.12% | 1.13x |
| Victoria's Secret | 0.01% | 1.02x |
| Mens Wearhouse | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Entrepreneurs audience and the Location attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
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WEBSITES
The Entrepreneurs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Entrepreneurs audience is franchising.com.
| Website | Composition | Index |
| franchising.com | 1.70% | 28.42x |
| bplans.com | 1.17% | 28.15x |
| recode.net | 2.93% | 27.82x |
| fortunebuilders.com | 1.11% | 25.90x |
| whitecoatinvestor.com | 1.53% | 25.54x |
| score.org | 2.15% | 24.46x |
| gurufocus.com | 1.05% | 24.25x |
| creditcards.com | 3.29% | 23.90x |
| technologyreview.com | 2.85% | 23.76x |
| marketingland.com | 1.30% | 23.44x |
Composition Percentage:
The overlap percentage between the Entrepreneurs audience and the Web attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Entrepreneurs audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.44% | 32.87x |
| Retail Industry News | 1.16% | 19.59x |
| Job Interview Process | 0.88% | 19.50x |
| Human Resources & Employee Management | 0.95% | 18.95x |
| Work Productivity | 1.94% | 18.31x |
| Personal Finance Researchers | 5.24% | 17.63x |
| Writing Resources | 1.38% | 17.38x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.35% | 16.55x |
| Startup Investment | 4.96% | 15.62x |
| Marketing Professionals | 2.35% | 15.56x |
Composition Percentage:
The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
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DEMOGRAPHICS
The Entrepreneurs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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