Explore the Entrepreneurs Audience
Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Entrepreneurs audience.
INTERESTS
The Entrepreneurs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.
| Interest | Composition | Index |
| Business News Readers | 47.14% | 24.94x |
| Financial News Readers | 41.23% | 23.53x |
| Business Decision Makers | 47.62% | 22.90x |
| Mens Fitness Publication Readers | 36.04% | 22.78x |
| Credit Card Researchers | 44.05% | 22.55x |
| Personal Stock Portfolio Managers | 45.15% | 22.49x |
| Media Buying Professionals | 41.08% | 22.18x |
| Advertising Professionals | 38.36% | 22.12x |
| Executive and C-Suite | 38.47% | 22.07x |
| Financial Business Intelligence Researchers | 38.58% | 22.04x |
Composition Percentage:
The overlap percentage between the Entrepreneurs audience and the Interest attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
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APPAREL RETAILERS
The Entrepreneurs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Madewell.
| Location | Composition | Index |
| Madewell | 0.02% | 1.52x |
| REI | 0.01% | 1.42x |
| Lululemon | 0.04% | 1.39x |
| Bonobos | 0.01% | 1.38x |
| Free People | 0.02% | 1.32x |
| American Apparel | 0.02% | 1.30x |
| Armani | 0.02% | 1.28x |
| Zara | 0.02% | 1.27x |
| Tommy Bahama | 0.01% | 1.22x |
| Urban Outfitters | 0.03% | 1.22x |
Composition Percentage:
The overlap percentage between the Entrepreneurs audience and the Location attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
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WEBSITES
The Entrepreneurs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Entrepreneurs audience is franchising.com.
| Website | Composition | Index |
| franchising.com | 1.25% | 25.81x |
| recode.net | 3.55% | 24.90x |
| whitecoatinvestor.com | 1.35% | 23.02x |
| entrepreneur.com | 16.17% | 22.32x |
| weeklystandard.com | 1.68% | 22.12x |
| bplans.com | 1.38% | 21.60x |
| technologyreview.com | 3.58% | 21.19x |
| pocketnow.com | 1.37% | 21.08x |
| creditcards.com | 3.91% | 21.01x |
| autonews.com | 1.38% | 20.72x |
Composition Percentage:
The overlap percentage between the Entrepreneurs audience and the Web attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Entrepreneurs audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.48% | 24.50x |
| Job Interview Process | 1.10% | 15.33x |
| Retail Industry News | 1.18% | 14.83x |
| Human Resources & Employee Management | 0.96% | 14.42x |
| Personal Finance Researchers | 5.12% | 13.80x |
| Work Productivity | 2.04% | 13.49x |
| Writing Resources | 1.55% | 13.32x |
| Marketing Professionals | 2.64% | 12.43x |
| Small Business Resources | 42.31% | 12.12x |
| Startup Investment | 5.03% | 11.96x |
Composition Percentage:
The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
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DEMOGRAPHICS
The Entrepreneurs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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