Dstillery Audiences

ENTREPRENEURS

Audience Size: 3.3 Million Devices

Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Entrepreneurs audience.

Dstillery Crafted Audiences

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest Composition Index
Business News Readers 45.34% 35.40x
Business Decision Makers 45.00% 34.12x
Personal Stock Portfolio Managers 38.91% 32.86x
Financial News Readers 37.72% 32.30x
Media Buying Professionals 38.77% 31.72x
Mens Fitness Publication Readers 35.72% 31.62x
Credit Card Researchers 42.13% 30.90x
Advertising Professionals 37.12% 30.63x
Men's Clothing Shoppers 35.98% 30.46x
Liberal News Readers 31.73% 30.22x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Supreme.

Location Composition Index
Supreme 0.02% 2.29x
Everlane 0.01% 2.13x
Bonobos 0.13% 1.70x
Topshop 0.03% 1.50x
Jos A. Bank Clothiers 0.43% 1.50x
Patagonia 0.03% 1.48x
Urban Outfitters 0.08% 1.42x
Mens Wearhouse 0.66% 1.38x
REI 0.02% 1.35x
White House Black Market 0.39% 1.35x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is stridenation.com.

Website Composition Index
stridenation.com 1.05% 47.15x
success.com 1.89% 31.95x
thecollegeinvestor.com 1.28% 30.98x
franchising.com 1.59% 30.74x
moneyish.com 2.31% 29.92x
pymnts.com 1.46% 29.75x
wordstream.com 3.00% 29.70x
businessnewsdaily.com 6.85% 28.99x
mrmoneymustache.com 1.84% 28.65x
fastcodesign.com 1.13% 28.38x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Franchising.

Content Affinity Composition Index
Franchising 0.94% 30.68x
Human Resources & Employee Management 1.88% 18.73x
Work Productivity 3.98% 18.18x
Job Interview Process 2.87% 17.63x
Writing Resources 3.32% 17.14x
Retail Industry News 2.11% 17.10x
Personal Finance Researchers 9.29% 15.55x
Assorted Topics (Television, Origami, Men's Health) 0.18% 15.00x
Marketing Professionals 5.48% 14.82x
Cosmetics Business 0.63% 14.74x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male