Dstillery Audiences

ENTREPRENEURS

Audience Size: 1.6 Million Devices

Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Entrepreneurs audience.

Dstillery Crafted Audiences

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest Composition Index
Business News Readers 38.18% 45.45x
Financial News Readers 25.03% 42.81x
Mens Fitness Publication Readers 23.23% 41.26x
Men's Health Researchers 19.54% 37.80x
Advertising Professionals 25.21% 36.25x
Liberal News Readers 21.37% 36.23x
Executive and C-Suite 20.85% 36.01x
Women's Fitness Enthusiasts 19.09% 35.10x
Small Business Opportunity Researchers 27.51% 35.07x
Women's Health Researchers 19.70% 34.72x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.25x
LOFT 0.01% 1.24x
Lane Bryant 0.01% 1.17x
Banana Republic 0.01% 1.16x
Gymboree 0.01% 1.15x
White House Black Market 0.01% 1.13x
Chicos 0.01% 1.11x
The Childrens Place 0.02% 1.10x
Old Navy 0.02% 1.09x
Gap 0.01% 1.07x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is fitwirr.com.

Website Composition Index
fitwirr.com 2.97% 37.54x
luxurycolumnist.com 2.02% 35.85x
boxrox.com 2.59% 32.88x
theboutiqueadventurer.com 1.68% 32.50x
theconversation.com 1.80% 29.36x
dailygalaxy.com 1.23% 28.65x
cityam.com 4.07% 27.00x
theladders.com 7.76% 25.00x
thephoblographer.com 3.40% 24.87x
nairametrics.com 1.19% 24.74x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 1.01% 22.85x
Small Business Resources 31.85% 18.90x
Australia & New Zealand Media 1.19% 15.33x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.82% 13.65x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 3.36% 13.57x
Perfume, Makeup & Cosmetics 0.22% 13.40x
Liberal Media 26.87% 13.06x
Asia Travel 11.04% 13.02x
Watches Retail 0.58% 12.97x
Photography 6.76% 12.96x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male