ENTREPRENEURS

Audience Size: 5.4 Million Devices

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Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Entrepreneurs audience.

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest	Composition	Index
Business News Readers	32.00%	19.30x
Financial News Readers	22.98%	18.87x
Mens Fitness Publication Readers	23.67%	18.31x
Business Decision Makers	33.96%	18.17x
Liberal News Readers	21.08%	17.99x
Media Buying Professionals	28.21%	17.91x
Men's Clothing Shoppers	25.36%	17.17x
Advertising Professionals	27.63%	17.10x
TV Advertising Professionals	23.15%	16.71x
Financial Business Intelligence Researchers	22.95%	16.65x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.01%	1.86x
Levi Strauss	0.01%	1.47x
Ralph Lauren	0.01%	1.38x
Saint Laurent Paris	0.01%	1.34x
Banana Republic	0.04%	1.30x
Eddie Bauer	0.01%	1.28x
LOFT	0.04%	1.27x
Free People	0.02%	1.27x
Ann Taylor	0.02%	1.26x
REI	0.02%	1.26x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is franchisechatter.com.

Website	Composition	Index
franchisechatter.com	0.10%	50.80x
feelzero.com	0.06%	46.03x
drift.com	0.07%	43.66x
fortuneconferences.com	0.08%	42.62x
contentfac.com	0.08%	42.61x
searchenginejournal.com	0.11%	42.01x
theamazingseller.com	0.07%	41.70x
franchiseopportunities.com	0.41%	41.64x
activefilings.com	0.05%	41.34x
newscred.com	0.21%	41.11x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Franchising.

Content Affinity	Composition	Index
Franchising	0.74%	19.62x
Human Resources & Employee Management	1.99%	13.08x
Work Productivity	4.35%	12.45x
Retail Industry News	1.54%	12.36x
Writing Resources	3.26%	11.50x
Marketing Professionals	5.74%	11.20x
Job Interview Process	3.45%	11.20x
Assorted Topics #11640 (Business Support ToolsForm Templates)	1.00%	10.65x
Local & Travel England - East Midlands	0.16%	10.64x
Personal Finance Researchers	8.20%	10.62x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age and income brackets.

Age

65+

Income

Over $250,000