Dstillery Audiences

ENTREPRENEURS

Audience Size: 3.2 Million Devices

Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Entrepreneurs audience.

Dstillery Crafted Audiences

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest Composition Index
Business News Readers 41.48% 30.93x
Business Decision Makers 37.14% 27.25x
Personal Stock Portfolio Managers 34.80% 27.15x
Financial News Readers 33.85% 27.14x
Executive Travelers 34.08% 27.05x
Credit Card Researchers 36.07% 25.76x
Media Buying Professionals 31.69% 25.21x
Career Focused Individuals 34.44% 24.92x
Executive and C-Suite 29.59% 24.80x
Financial Business Intelligence Researchers 31.50% 24.74x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.93x
Old Navy 0.02% 1.47x
Victoria's Secret 0.01% 1.22x
Journeys 0.01% 1.18x
Maurices 0.01% 1.09x
Carhartt 0.14% 0.99x
Mens Wearhouse 0.01% 0.96x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is franchising.com.

Website Composition Index
franchising.com 1.74% 29.25x
recode.net 1.91% 28.65x
luxurylaunches.com 1.24% 28.60x
score.org 1.61% 27.72x
fitsmallbusiness.com 8.54% 25.33x
technologyreview.com 2.02% 24.82x
creditcards.com 2.22% 24.63x
efinancialcareers.com 2.74% 24.61x
chainstoreage.com 1.24% 24.45x
bizfilings.com 1.54% 24.43x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Franchising.

Content Affinity Composition Index
Franchising 0.28% 33.54x
Human Resources & Employee Management 0.80% 19.72x
Job Interview Process 0.63% 19.47x
Retail Industry News 0.85% 18.76x
Work Productivity 1.43% 18.47x
Writing Resources 1.01% 17.05x
Assorted Topics (Business Support ToolsForm Templates) 0.22% 16.38x
Learning & Development Products 2.78% 16.32x
Personal Finance Researchers 4.18% 16.30x
Business News & Information Readers 4.36% 15.25x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male