ENTREPRENEURS

Audience Size: 5.4 Million Devices

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Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Entrepreneurs audience.

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest	Composition	Index
Business News Readers	31.97%	20.34x
Business Decision Makers	33.39%	19.29x
Financial News Readers	23.76%	19.10x
Mens Fitness Publication Readers	24.38%	18.86x
Media Buying Professionals	27.95%	18.70x
Liberal News Readers	21.59%	18.31x
Advertising Professionals	26.59%	17.97x
Men's Clothing Shoppers	26.30%	17.73x
Career Focused Individuals	27.46%	17.54x
Financial Business Intelligence Researchers	21.91%	17.29x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Everlane.

Location	Composition	Index
Everlane	0.00%	2.13x
Lorna Jane	0.01%	1.62x
Patagonia	0.01%	1.43x
Columbia	0.01%	1.35x
REI	0.02%	1.34x
Free People	0.02%	1.29x
Urban Outfitters	0.04%	1.29x
Joe's Jeans	0.00%	1.23x
LOFT	0.04%	1.23x
Armani	0.02%	1.20x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is franchising.com.

Website	Composition	Index
franchising.com	1.21%	38.04x
stridenation.com	1.14%	36.36x
capterra.com	1.26%	33.00x
entrepreneur.com	15.05%	30.10x
success.com	2.95%	29.87x
fastcodesign.com	1.99%	29.21x
thecollegeinvestor.com	1.98%	29.17x
contentmarketinginstitute.com	1.40%	29.07x
learnvest.com	1.02%	28.23x
mensfitness.com	4.13%	28.16x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Franchising.

Content Affinity	Composition	Index
Franchising	0.74%	20.43x
Human Resources & Employee Management	1.90%	13.76x
Work Productivity	4.20%	12.93x
Retail Industry News	1.56%	12.66x
Job Interview Process	3.34%	11.90x
Writing Resources	3.23%	11.88x
Marketing Professionals	5.52%	11.57x
Assorted Topics #11640 (Business Support ToolsForm Templates)	0.94%	11.24x
Personal Finance Researchers	8.34%	11.05x
Cosmetics Business	0.76%	10.71x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male