ENTREPRENEURS

Audience Size: 2.5 Million Devices

View All Audiences

Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Entrepreneurs audience.

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest	Composition	Index
Business News Readers	41.38%	39.22x
Financial News Readers	32.52%	37.03x
Mens Fitness Publication Readers	29.62%	34.22x
Business Decision Makers	35.03%	34.09x
Personal Stock Portfolio Managers	34.87%	33.98x
Financial Business Intelligence Researchers	30.90%	33.47x
Executive and C-Suite	29.30%	32.78x
Liberal News Readers	28.26%	32.74x
Media Buying Professionals	30.62%	32.62x
Career Focused Individuals	31.02%	32.59x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Banana Republic.

Location	Composition	Index
Banana Republic	0.01%	1.35x
Chicos	0.01%	1.34x
Mens Wearhouse	0.01%	1.18x
Maurices	0.02%	1.03x
Old Navy	0.02%	1.00x
Carhartt	0.11%	1.00x
Victoria's Secret	0.02%	0.97x
Journeys	0.02%	0.93x
The Childrens Place	0.01%	0.75x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is luxurylaunches.com.

Website	Composition	Index
luxurylaunches.com	2.19%	36.74x
efinancialcareers.com	1.07%	35.17x
fitsmallbusiness.com	2.76%	34.65x
franchising.com	1.26%	32.92x
coindesk.com	1.33%	31.69x
moneytalksnews.com	1.78%	29.97x
thefinancialdiet.com	1.83%	29.48x
hubspot.com	2.87%	29.14x
bizbuysell.com	1.38%	29.11x
arynews.tv	2.08%	28.89x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Franchising.

Content Affinity	Composition	Index
Franchising	0.10%	43.03x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.05%	20.27x
Retail Industry News	0.35%	19.68x
Learning & Development Products	0.96%	19.02x
Human Resources & Employee Management	0.32%	18.81x
Assorted Topics (Business Support ToolsForm Templates)	0.06%	18.46x
Assorted Topics (Television, Origami, Men's Health)	1.09%	18.05x
Marketing Professionals	0.82%	17.97x
Job Interview Process	0.16%	17.71x
Institutional Investing	0.25%	17.54x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male