Dstillery Audiences

ENTREPRENEURS

Audience Size: 5.3 Million Devices

Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Entrepreneurs audience.

Dstillery Crafted Audiences

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest Composition Index
Business News Readers 47.14% 24.94x
Financial News Readers 41.23% 23.53x
Business Decision Makers 47.62% 22.90x
Mens Fitness Publication Readers 36.04% 22.78x
Credit Card Researchers 44.05% 22.55x
Personal Stock Portfolio Managers 45.15% 22.49x
Media Buying Professionals 41.08% 22.18x
Advertising Professionals 38.36% 22.12x
Executive and C-Suite 38.47% 22.07x
Financial Business Intelligence Researchers 38.58% 22.04x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Madewell.

Location Composition Index
Madewell 0.02% 1.52x
REI 0.01% 1.42x
Lululemon 0.04% 1.39x
Bonobos 0.01% 1.38x
Free People 0.02% 1.32x
American Apparel 0.02% 1.30x
Armani 0.02% 1.28x
Zara 0.02% 1.27x
Tommy Bahama 0.01% 1.22x
Urban Outfitters 0.03% 1.22x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is franchising.com.

Website Composition Index
franchising.com 1.25% 25.81x
recode.net 3.55% 24.90x
whitecoatinvestor.com 1.35% 23.02x
entrepreneur.com 16.17% 22.32x
weeklystandard.com 1.68% 22.12x
bplans.com 1.38% 21.60x
technologyreview.com 3.58% 21.19x
pocketnow.com 1.37% 21.08x
creditcards.com 3.91% 21.01x
autonews.com 1.38% 20.72x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Franchising.

Content Affinity Composition Index
Franchising 0.48% 24.50x
Job Interview Process 1.10% 15.33x
Retail Industry News 1.18% 14.83x
Human Resources & Employee Management 0.96% 14.42x
Personal Finance Researchers 5.12% 13.80x
Work Productivity 2.04% 13.49x
Writing Resources 1.55% 13.32x
Marketing Professionals 2.64% 12.43x
Small Business Resources 42.31% 12.12x
Startup Investment 5.03% 11.96x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male