Dstillery Audiences

ENTREPRENEURS

Audience Size: 3.5 Million Devices

Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Entrepreneurs audience.

Dstillery Crafted Audiences

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest Composition Index
Business News Readers 43.17% 29.79x
Business Decision Makers 40.41% 27.74x
Financial News Readers 34.43% 26.98x
Personal Stock Portfolio Managers 36.96% 26.82x
Credit Card Researchers 37.41% 26.48x
Executive Travelers 37.87% 26.36x
Executive and C-Suite 30.35% 25.76x
Media Buying Professionals 34.61% 25.53x
Mens Fitness Publication Readers 31.47% 25.51x
Advertising Professionals 32.59% 25.00x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.37x
Carhartt 0.12% 1.13x
Victoria's Secret 0.01% 1.02x
Mens Wearhouse 0.01% 0.98x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is franchising.com.

Website Composition Index
franchising.com 1.70% 28.42x
bplans.com 1.17% 28.15x
recode.net 2.93% 27.82x
fortunebuilders.com 1.11% 25.90x
whitecoatinvestor.com 1.53% 25.54x
score.org 2.15% 24.46x
gurufocus.com 1.05% 24.25x
creditcards.com 3.29% 23.90x
technologyreview.com 2.85% 23.76x
marketingland.com 1.30% 23.44x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Franchising.

Content Affinity Composition Index
Franchising 0.44% 32.87x
Retail Industry News 1.16% 19.59x
Job Interview Process 0.88% 19.50x
Human Resources & Employee Management 0.95% 18.95x
Work Productivity 1.94% 18.31x
Personal Finance Researchers 5.24% 17.63x
Writing Resources 1.38% 17.38x
Assorted Topics (Business Support ToolsForm Templates) 0.35% 16.55x
Startup Investment 4.96% 15.62x
Marketing Professionals 2.35% 15.56x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male