ENTREPRENEURS

Audience Size: 1.6 Million Devices

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Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Entrepreneurs audience.

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest	Composition	Index
Business News Readers	38.18%	45.45x
Financial News Readers	25.03%	42.81x
Mens Fitness Publication Readers	23.23%	41.26x
Men's Health Researchers	19.54%	37.80x
Advertising Professionals	25.21%	36.25x
Liberal News Readers	21.37%	36.23x
Executive and C-Suite	20.85%	36.01x
Women's Fitness Enthusiasts	19.09%	35.10x
Small Business Opportunity Researchers	27.51%	35.07x
Women's Health Researchers	19.70%	34.72x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.01%	1.25x
LOFT	0.01%	1.24x
Lane Bryant	0.01%	1.17x
Banana Republic	0.01%	1.16x
Gymboree	0.01%	1.15x
White House Black Market	0.01%	1.13x
Chicos	0.01%	1.11x
The Childrens Place	0.02%	1.10x
Old Navy	0.02%	1.09x
Gap	0.01%	1.07x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is fitwirr.com.

Website	Composition	Index
fitwirr.com	2.97%	37.54x
luxurycolumnist.com	2.02%	35.85x
boxrox.com	2.59%	32.88x
theboutiqueadventurer.com	1.68%	32.50x
theconversation.com	1.80%	29.36x
dailygalaxy.com	1.23%	28.65x
cityam.com	4.07%	27.00x
theladders.com	7.76%	25.00x
thephoblographer.com	3.40%	24.87x
nairametrics.com	1.19%	24.74x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity	Composition	Index
Assorted Topics (Television, Origami, Men's Health)	1.01%	22.85x
Small Business Resources	31.85%	18.90x
Australia & New Zealand Media	1.19%	15.33x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	0.82%	13.65x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	3.36%	13.57x
Perfume, Makeup & Cosmetics	0.22%	13.40x
Liberal Media	26.87%	13.06x
Asia Travel	11.04%	13.02x
Watches Retail	0.58%	12.97x
Photography	6.76%	12.96x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male