ENTREPRENEURS

Audience Size: 2.2 Million Devices

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Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Entrepreneurs audience.

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest	Composition	Index
Business News Readers	45.18%	27.98x
Business Decision Makers	41.35%	27.49x
Personal Stock Portfolio Managers	37.43%	25.95x
Mens Fitness Publication Readers	36.44%	25.67x
Financial News Readers	35.53%	25.63x
Media Buying Professionals	37.14%	25.41x
Credit Card Researchers	39.38%	24.89x
Advertising Professionals	35.25%	24.45x
Liberal News Readers	31.46%	23.70x
Career Focused Individuals	34.41%	23.69x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Topshop.

Location	Composition	Index
Topshop	0.03%	1.95x
Patagonia	0.03%	1.69x
Supreme	0.02%	1.51x
Jos A. Bank Clothiers	0.45%	1.47x
Johnston and Murphy	0.21%	1.44x
Bonobos	0.08%	1.38x
Intermix	0.01%	1.36x
Mens Wearhouse	0.69%	1.35x
Banana Republic	0.14%	1.27x
Michael Kors	0.07%	1.25x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is stridenation.com.

Website	Composition	Index
stridenation.com	1.48%	56.06x
thyblackman.com	1.12%	48.19x
franchising.com	1.85%	41.96x
success.com	2.53%	41.07x
thecollegeinvestor.com	1.67%	39.74x
franchisetimes.com	1.08%	39.66x
moneyish.com	2.97%	37.34x
pymnts.com	1.88%	37.30x
wordstream.com	3.89%	36.77x
fastcodesign.com	1.47%	36.25x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Franchising.

Content Affinity	Composition	Index
Franchising	0.89%	30.41x
Work Productivity	2.75%	19.81x
Human Resources & Employee Management	1.23%	19.27x
Writing Resources	2.96%	16.39x
Retail Industry News	1.57%	16.37x
Job Interview Process	2.74%	16.23x
Assorted Topics (Business Support ToolsForm Templates)	0.66%	15.45x
Personal Finance Researchers	9.04%	14.88x
Home Décor, Furniture, & Decorating	0.04%	14.77x
Real Estate Cluster	1.39%	14.31x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Male