Dstillery Audiences

ENTREPRENEURS

Audience Size: 2.4 Million Devices

Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Entrepreneurs audience.

Dstillery Crafted Audiences

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest Composition Index
Business News Readers 43.44% 37.70x
Financial News Readers 31.27% 34.35x
Mens Fitness Publication Readers 29.86% 32.65x
Executive and C-Suite 28.21% 32.21x
Financial Business Intelligence Researchers 29.88% 31.00x
Men's Health Researchers 28.16% 30.89x
Business Decision Makers 33.00% 30.88x
Small Business COVID-19 Relief Researchers 22.84% 30.62x
Advertising Professionals 29.21% 30.51x
Liberal News Readers 29.17% 30.44x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Coach.

Location Composition Index
Coach 0.01% 1.68x
Chicos 0.03% 1.62x
Lululemon 0.01% 1.62x
Jos A. Bank Clothiers 0.02% 1.34x
Dressbarn 0.02% 1.32x
White House Black Market 0.02% 1.24x
Victoria's Secret 0.03% 1.24x
Express 0.02% 1.23x
Michael Kors 0.01% 1.23x
H&M 0.01% 1.20x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is luxurycolumnist.com.

Website Composition Index
luxurycolumnist.com 1.60% 38.56x
nationalmemo.com 1.39% 36.54x
arynews.tv 1.30% 35.91x
theboutiqueadventurer.com 1.47% 34.27x
luxurylaunches.com 5.38% 32.82x
odditycentral.com 1.82% 30.45x
boxrox.com 5.17% 30.27x
thephoblographer.com 2.90% 28.66x
manrepeller.com 1.15% 28.61x
godsavethepoints.com 2.29% 27.59x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 1.42% 20.07x
Retail Industry News 0.08% 17.08x
Learning & Development Products 0.20% 16.60x
Men's Dress Shirt Shopping 0.04% 15.85x
Small Business Resources 37.23% 14.95x
Custom Gifts 0.04% 14.68x
Institutional Investing 0.04% 14.68x
Crossfit & Obstacle Race Enthusiasts 0.16% 14.18x
Perfume, Makeup & Cosmetics 0.26% 13.69x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.37% 13.55x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male