Dstillery Audiences

ENTREPRENEURS

Audience Size: 3.9 Million Devices

Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Entrepreneurs audience.

Dstillery Crafted Audiences

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest Composition Index
Business News Readers 45.37% 35.81x
Business Decision Makers 44.87% 34.42x
Financial News Readers 36.79% 34.23x
Personal Stock Portfolio Managers 39.13% 34.00x
Credit Card Researchers 42.24% 32.73x
Media Buying Professionals 38.08% 32.48x
Mens Fitness Publication Readers 36.58% 31.85x
Executive Travelers 26.58% 31.76x
Executive and C-Suite 34.26% 31.64x
Men's Clothing Shoppers 37.02% 31.19x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.57x
Free People 0.02% 1.54x
REI 0.01% 1.51x
Lululemon 0.03% 1.47x
Bonobos 0.01% 1.44x
Ralph Lauren 0.01% 1.42x
Ann Taylor 0.02% 1.42x
Madewell 0.02% 1.38x
Urban Outfitters 0.03% 1.34x
The North Face 0.01% 1.29x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is moneyish.com.

Website Composition Index
moneyish.com 1.24% 38.55x
mensfitness.com 1.12% 33.53x
franchising.com 1.45% 33.44x
investorplace.com 1.44% 32.20x
recode.net 4.87% 32.00x
g2crowd.com 1.29% 31.01x
nrn.com 1.22% 30.80x
whitecoatinvestor.com 1.64% 30.50x
morningstar.com 1.21% 29.83x
entrepreneur.com 18.48% 29.65x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Franchising.

Content Affinity Composition Index
Franchising 0.66% 30.94x
Job Interview Process 1.59% 18.56x
Retail Industry News 1.55% 17.88x
Human Resources & Employee Management 1.32% 17.14x
Personal Finance Researchers 6.43% 16.53x
Writing Resources 2.11% 16.32x
Work Productivity 2.66% 15.96x
Paper & Packaging 0.52% 14.87x
Cars, Travel & Food 0.26% 14.57x
Marketing Professionals 3.56% 14.40x
Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.
Index: A comparison of the Entrepreneurs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male