ENTREPRENEURS

Audience Size: 2.9 Million Devices

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Explore the Entrepreneurs Audience

Below you'll find more information about the Entrepreneurs audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Entrepreneurs audience.

INTERESTS

The Entrepreneurs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Entrepreneurs audience is Business News Readers.

Interest	Composition	Index
Business News Readers	41.51%	32.75x
Financial News Readers	33.30%	29.89x
Executive and C-Suite	27.87%	28.52x
Mens Fitness Publication Readers	29.94%	27.84x
Business Decision Makers	31.91%	27.70x
Financial Business Intelligence Researchers	30.36%	27.36x
Media Buying Professionals	29.54%	26.61x
Men's Health Researchers	28.44%	26.54x
Liberal News Readers	28.47%	26.51x
Advertising Professionals	28.69%	26.27x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Interest attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

APPAREL RETAILERS

The Entrepreneurs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Entrepreneurs audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.01%	1.87x
Gap	0.01%	1.83x
Banana Republic	0.01%	1.40x
White House Black Market	0.01%	1.39x
Express	0.01%	1.28x
Maurices	0.02%	1.26x
Victoria's Secret	0.02%	1.15x
Carhartt	0.11%	1.00x
Journeys	0.01%	1.00x
The Childrens Place	0.01%	0.85x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Location attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

WEBSITES

The Entrepreneurs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Entrepreneurs audience is luxurycolumnist.com.

Website	Composition	Index
luxurycolumnist.com	1.20%	35.31x
theboutiqueadventurer.com	1.11%	32.40x
arynews.tv	1.71%	30.25x
thefinancialdiet.com	1.07%	29.95x
luxurylaunches.com	4.81%	29.92x
nationalmemo.com	1.52%	29.35x
franchising.com	1.16%	28.26x
manrepeller.com	1.99%	27.02x
odditycentral.com	1.92%	25.54x
boxrox.com	6.25%	25.48x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Web attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Entrepreneurs audience is Learning & Development Products.

Content Affinity	Composition	Index
Learning & Development Products	0.44%	19.25x
Assorted Topics (Television, Origami, Men's Health)	1.33%	16.27x
Small Business Resources	31.27%	15.44x
Human Resources & Employee Management	0.22%	14.66x
Office Furniture Design	0.04%	14.51x
Business News & Information Readers	0.40%	13.68x
Retail Industry News	0.13%	13.62x
Marketing Professionals	0.40%	13.05x
Public Policy Media	1.49%	12.86x
Addiction & Recovery Reference	0.04%	12.83x

Composition Percentage: The overlap percentage between the Entrepreneurs audience and the Content Affinity attribute.

Index: A comparison of the Entrepreneurs audience to the internet population.

DEMOGRAPHICS

The Entrepreneurs audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male