Dstillery Audiences

ENVIRONMENTAL ACTIVISTS

Audience Size: 4.3 Million Devices

Explore the Environmental Activists Audience

Below you'll find more information about the Environmental Activists audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Environmental Activists audience.

Dstillery Crafted Audiences

INTERESTS

The Environmental Activists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Environmental Activists audience is Charitable Organization Supporters.

Interest Composition Index
Charitable Organization Supporters 48.44% 33.85x
Nature and Outdoors Book Readers 44.44% 32.71x
Occupy Movement Supporters 44.76% 30.47x
Liberal Think Tank Readers 45.33% 30.26x
Eco-Conscious Consumers 40.09% 30.08x
Charitable Organization Researchers 44.38% 29.65x
Social Liberals 41.70% 29.20x
Agriculture and Climate Advocates 47.65% 28.85x
Immigration Resource Researchers 42.54% 27.90x
Immigration Policy Researchers 42.55% 27.90x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Interest attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Environmental Activists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Environmental Activists audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.35x
The North Face 0.02% 1.92x
Lululemon 0.05% 1.70x
Madewell 0.02% 1.66x
Club Monaco 0.01% 1.64x
REI 0.02% 1.63x
Zara 0.03% 1.57x
Urban Outfitters 0.04% 1.55x
Armani 0.02% 1.48x
American Apparel 0.03% 1.47x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Location attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Environmental Activists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Environmental Activists audience is signforgood.com.

Website Composition Index
signforgood.com 1.74% 43.53x
pewresearch.org 1.97% 40.02x
greenpeace.org 2.21% 38.92x
washingtonpress.com 1.01% 38.02x
ucsusa.org 5.82% 36.85x
shareblue.com 2.21% 36.74x
allaboutbirds.org 1.40% 35.35x
truthdig.com 1.23% 35.18x
biologicaldiversity.org 2.78% 34.10x
sierraclub.org 8.60% 33.66x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Web attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Environmental Activists audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 6.07% 25.18x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 5.81% 25.09x
Environmentally Friendly Cars 0.11% 23.30x
Social & Demographic Trends 2.18% 19.96x
Los Angeles Cluster 0.58% 19.50x
Philanthropy - Nonprofits 1.12% 19.07x
Sports - Skiing, Snowboarding 0.02% 18.54x
Nature & Wildlife 10.98% 18.33x
London Tourism 0.22% 18.10x
Feminism 1.22% 17.88x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Content Affinity attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Environmental Activists audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male