Dstillery Audiences

ENVIRONMENTAL ACTIVISTS

Audience Size: 3.3 Million Devices

Explore the Environmental Activists Audience

Below you'll find more information about the Environmental Activists audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Environmental Activists audience.

Dstillery Crafted Audiences

INTERESTS

The Environmental Activists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Environmental Activists audience is Charitable Organization Supporters.

Interest Composition Index
Charitable Organization Supporters 45.84% 29.10x
Nature and Outdoors Book Readers 46.35% 27.40x
Eco-Conscious Consumers 37.46% 25.65x
Occupy Movement Supporters 41.34% 25.07x
Social Liberals 34.64% 24.68x
Charitable Organization Researchers 44.09% 24.34x
Liberal Think Tank Readers 44.93% 24.15x
Democrats 37.15% 23.49x
Readers of Japanese Content 33.19% 22.03x
Voters 39.74% 21.81x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Interest attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Environmental Activists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Environmental Activists audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.00x
Urban Outfitters 0.06% 1.78x
LL Bean 0.01% 1.67x
Columbia 0.02% 1.65x
REI 0.02% 1.64x
The North Face 0.03% 1.44x
Madewell 0.02% 1.43x
Intermix 0.01% 1.40x
Levi Strauss 0.01% 1.37x
Free People 0.02% 1.36x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Location attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Environmental Activists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Environmental Activists audience is earthjustice.org.

Website Composition Index
earthjustice.org 1.04% 82.98x
front.moveon.org 1.08% 66.13x
grist.org 1.54% 60.30x
onbeing.org 1.95% 59.60x
signforgood.com 4.27% 58.77x
poetryfoundation.org 2.68% 58.06x
foodandwaterwatch.org 1.48% 57.47x
wri.org 1.39% 53.06x
people-press.org 2.23% 52.42x
groopspeak.com 1.25% 50.71x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Web attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Environmental Activists audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 8.85% 28.51x
Assorted Topics #11293 (Academic Press, World Facts, Nature Conservation, Liberalism) 8.66% 27.74x
Philanthropy - Nonprofits 2.32% 21.35x
Social & Demographic Trends 5.96% 21.05x
Feminism 2.29% 21.02x
Liberal Views on LGBTQ Rights and Pro-Choice 1.23% 19.73x
Environmentally Friendly Cars 0.18% 19.43x
Nature & Wildlife 16.16% 19.31x
Liberal Media - Political Activism 9.00% 19.24x
Aid Groups 4.19% 18.73x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Content Affinity attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Environmental Activists audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male