Dstillery Audiences

ENVIRONMENTAL ACTIVISTS

Audience Size: 4 Million Devices

Explore the Environmental Activists Audience

Below you'll find more information about the Environmental Activists audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Environmental Activists audience.

Dstillery Crafted Audiences

INTERESTS

The Environmental Activists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Environmental Activists audience is Charitable Organization Supporters.

Interest Composition Index
Charitable Organization Supporters 51.53% 34.38x
Nature and Outdoors Book Readers 45.60% 34.14x
Eco-Conscious Consumers 40.85% 32.35x
Liberal Think Tank Readers 46.48% 31.74x
Occupy Movement Supporters 46.07% 31.47x
Social Liberals 41.78% 31.05x
Charitable Organization Researchers 47.07% 30.57x
Agriculture and Climate Advocates 46.92% 30.24x
Immigration Resource Researchers 42.10% 29.62x
Immigration Policy Researchers 42.10% 29.62x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Interest attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Environmental Activists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Environmental Activists audience is Everlane.

Location Composition Index
Everlane 0.01% 2.33x
Bonobos 0.14% 2.04x
REI 0.03% 2.03x
Supreme 0.01% 1.88x
Patagonia 0.02% 1.80x
Intermix 0.01% 1.56x
Jos A. Bank Clothiers 0.35% 1.44x
Zara 0.03% 1.43x
Urban Outfitters 0.06% 1.41x
Uniqlo 0.02% 1.40x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Location attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Environmental Activists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Environmental Activists audience is signforgood.com.

Website Composition Index
signforgood.com 2.02% 52.12x
globalresearch.ca 1.07% 40.92x
pewresearch.org 3.01% 38.78x
nobelprize.org 1.25% 38.30x
truthdig.com 1.36% 37.36x
shareblue.com 2.87% 37.14x
crooked.com 1.50% 36.95x
powells.com 1.38% 36.86x
scotusblog.com 1.90% 36.82x
berkeleyside.com 1.47% 36.50x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Web attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Environmental Activists audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 5.58% 25.09x
Liberal Views on Government, Finance, and Economy 6.35% 23.71x
Social & Demographic Trends 2.72% 20.49x
Environmentally Friendly Cars 0.14% 20.35x
Philanthropy - Nonprofits 1.37% 18.89x
Aid Groups 1.99% 18.68x
Los Angeles Cluster 0.67% 18.67x
Nature & Wildlife 11.58% 18.61x
Sports - Skiing, Snowboarding 0.03% 18.17x
Liberal Media - Political Activism 6.44% 17.84x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Content Affinity attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Environmental Activists audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male