Dstillery Audiences

ENVIRONMENTAL ACTIVISTS

Audience Size: 5.7 Million Devices

Explore the Environmental Activists Audience

Below you'll find more information about the Environmental Activists audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Environmental Activists audience.

Dstillery Crafted Audiences

INTERESTS

The Environmental Activists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Environmental Activists audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 42.41% 23.64x
Charitable Organization Supporters 49.57% 23.15x
Occupy Movement Supporters 46.71% 21.82x
Liberal Think Tank Readers 46.55% 21.81x
Eco-Conscious Consumers 38.40% 21.66x
Social Liberals 40.54% 21.64x
Charitable Organization Researchers 45.20% 21.21x
Agriculture and Climate Advocates 47.18% 20.96x
Immigration Policy Researchers 43.41% 20.66x
Immigration Resource Researchers 43.40% 20.66x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Interest attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Environmental Activists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Environmental Activists audience is REI.

Location Composition Index
REI 0.02% 1.97x
American Apparel 0.03% 1.79x
Patagonia 0.01% 1.65x
Zara 0.03% 1.65x
Free People 0.03% 1.62x
Uniqlo 0.02% 1.59x
Bonobos 0.01% 1.57x
Ann Taylor 0.02% 1.54x
Urban Outfitters 0.04% 1.51x
Lululemon 0.04% 1.42x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Location attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Environmental Activists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Environmental Activists audience is greenpeace.org.

Website Composition Index
greenpeace.org 1.48% 32.55x
ucsusa.org 3.72% 31.33x
signforgood.com 1.26% 29.86x
sierraclub.org 6.11% 29.50x
shareblue.com 1.10% 28.86x
biologicaldiversity.org 2.04% 27.99x
nrdc.org 4.29% 27.32x
nature.org 3.60% 26.57x
weeklystandard.com 1.92% 24.94x
princeton.edu 1.19% 24.33x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Web attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Environmental Activists audience is Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism).

Content Affinity Composition Index
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 3.90% 21.65x
Liberal Views on Government, Finance, and Economy 4.02% 21.11x
Environmentally Friendly Cars 0.07% 19.08x
Social & Demographic Trends 1.32% 17.06x
Nature & Wildlife 7.83% 16.71x
Philanthropy - Nonprofits 0.77% 16.17x
Sports - Skiing, Snowboarding 0.02% 15.77x
Los Angeles Cluster 0.41% 15.59x
Clean Energy 1.89% 14.82x
Liberal Media - Political Activism 4.39% 14.82x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Content Affinity attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Environmental Activists audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male