Dstillery Audiences

ENVIRONMENTAL ACTIVISTS

Audience Size: 3 Million Devices

Explore the Environmental Activists Audience

Below you'll find more information about the Environmental Activists audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Environmental Activists audience.

Dstillery Crafted Audiences

INTERESTS

The Environmental Activists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Environmental Activists audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 44.93% 54.41x
Charitable Organization Supporters 49.08% 53.34x
Eco-Conscious Consumers 38.29% 49.74x
Occupy Movement Supporters 44.30% 48.00x
Social Liberals 36.13% 47.98x
Charitable Organization Researchers 43.23% 47.41x
Liberal Think Tank Readers 47.37% 46.74x
Agriculture and Climate Advocates 47.36% 45.29x
Democrats 37.98% 44.77x
Immigration Resource Researchers 40.08% 43.10x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Interest attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Environmental Activists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Environmental Activists audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 2.18x
Club Monaco 0.01% 1.97x
Patagonia 0.03% 1.90x
Bonobos 0.05% 1.75x
American Apparel 0.05% 1.69x
Levi Strauss 0.01% 1.66x
Supreme 0.02% 1.63x
REI 0.02% 1.48x
Banana Republic 0.04% 1.48x
Kate Spade 0.02% 1.47x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Location attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Environmental Activists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Environmental Activists audience is grist.org.

Website Composition Index
grist.org 1.05% 62.07x
signforgood.com 3.43% 60.23x
onbeing.org 1.39% 57.34x
wri.org 1.25% 56.93x
poetryfoundation.org 1.86% 55.67x
people-press.org 1.58% 51.51x
pewinternet.org 1.01% 50.50x
foodandwaterwatch.org 1.45% 48.39x
truthdig.com 1.68% 48.04x
climatecentral.org 1.77% 47.71x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Web attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Environmental Activists audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 8.61% 35.51x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 10.14% 32.91x
Philanthropy - Nonprofits 2.17% 25.95x
Social & Demographic Trends 5.04% 25.30x
Environmentally Friendly Cars 0.19% 24.83x
Feminism 2.07% 24.38x
Aid Groups 3.72% 24.23x
Liberal Media - Political Activism 7.80% 24.13x
Liberal Views on LGBTQ Rights and Pro-Choice 1.15% 24.11x
Los Angeles Cluster 1.07% 23.74x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Content Affinity attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Environmental Activists audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male