Dstillery Audiences

ENVIRONMENTAL ACTIVISTS

Audience Size: 3.2 Million Devices

Explore the Environmental Activists Audience

Below you'll find more information about the Environmental Activists audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Environmental Activists audience.

Dstillery Crafted Audiences

INTERESTS

The Environmental Activists audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Environmental Activists audience is Charitable Organization Supporters.

Interest Composition Index
Charitable Organization Supporters 49.03% 27.17x
Nature and Outdoors Book Readers 46.55% 26.93x
Eco-Conscious Consumers 37.83% 25.48x
Social Liberals 35.83% 24.38x
Occupy Movement Supporters 43.73% 24.34x
Liberal Think Tank Readers 45.97% 23.85x
Charitable Organization Researchers 44.49% 23.73x
Democrats 37.28% 22.89x
Immigration Resource Researchers 40.66% 22.04x
Immigration Policy Researchers 40.67% 22.04x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Interest attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Environmental Activists audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Environmental Activists audience is Everlane.

Location Composition Index
Everlane 0.01% 2.01x
Joe's Jeans 0.01% 1.98x
REI 0.03% 1.84x
American Apparel 0.06% 1.81x
Lorna Jane 0.01% 1.80x
LL Bean 0.01% 1.70x
Intermix 0.01% 1.70x
Urban Outfitters 0.08% 1.68x
Patagonia 0.02% 1.67x
Zara 0.04% 1.61x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Location attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Web Insights

WEBSITES

The Environmental Activists audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Environmental Activists audience is grist.org.

Website Composition Index
grist.org 1.27% 75.52x
onbeing.org 1.64% 72.76x
poetryfoundation.org 2.23% 70.93x
signforgood.com 3.85% 70.82x
people-press.org 1.86% 64.41x
wri.org 1.42% 62.98x
pewinternet.org 1.24% 62.82x
groopspeak.com 1.07% 62.64x
foodandwaterwatch.org 1.42% 62.19x
annualreviews.org 1.06% 61.82x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Web attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Environmental Activists audience is Liberal Views on Government, Finance, and Economy.

Content Affinity Composition Index
Liberal Views on Government, Finance, and Economy 8.28% 27.95x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 8.35% 27.07x
Social & Demographic Trends 5.33% 21.40x
Philanthropy - Nonprofits 2.15% 21.12x
Environmentally Friendly Cars 0.18% 20.42x
Feminism 2.10% 20.30x
Liberal Views on LGBTQ Rights and Pro-Choice 1.13% 19.44x
Aid Groups 3.81% 19.03x
Liberal Media - Political Activism 8.30% 19.03x
Nature & Wildlife 15.40% 18.98x
Composition Percentage: The overlap percentage between the Environmental Activists audience and the Content Affinity attribute.
Index: A comparison of the Environmental Activists audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Environmental Activists audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male