Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 5 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 38.87% 26.02x
Travel Researchers 32.45% 22.15x
Major Airline Customers 31.68% 21.60x
Vacation Planners 29.80% 20.53x
Luxury Boutique Hotel Researchers 29.92% 20.01x
Last Minute Travelers 30.08% 19.22x
Home Lending Researchers 25.90% 19.14x
Men's Shoe Shoppers 30.00% 19.06x
Luxury Hotel Guests 29.40% 18.64x
Home Buyers 24.84% 18.17x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Intermix.

Location Composition Index
Intermix 0.01% 2.46x
Club Monaco 0.02% 2.15x
Bonobos 0.02% 2.13x
Armani 0.03% 2.07x
Patagonia 0.01% 2.02x
Kate Spade 0.03% 1.85x
Hugo Boss 0.04% 1.80x
The North Face 0.02% 1.71x
Zara 0.03% 1.69x
Free People 0.02% 1.68x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 4.57% 39.59x
viator.com 2.03% 31.48x
jetblue.com 1.88% 25.91x
hyatt.com 2.74% 25.04x
studentuniverse.com 1.12% 24.95x
goway.com 1.41% 24.12x
gocollette.com 1.34% 23.83x
alaskaair.com 3.61% 23.15x
vacationsbyrail.com 2.45% 22.43x
southwest.com 11.79% 22.03x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 2.71% 16.37x
London Tourism 0.19% 15.88x
Travel Adventure 12.36% 13.24x
Caribbean Vacation 2.82% 11.94x
Mexico Travel 0.36% 11.39x
England Tourism 0.04% 10.90x
South Carolina Travel 0.11% 10.28x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 10.18x
Beach Vacations 4.56% 9.99x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 9.72x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male