Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 4.4 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 13.45% 9.91x
Family Adventures Travelers 1.26% 9.71x
Last Minute Travelers 8.26% 9.04x
Luxury Hotel Guests 3.85% 8.78x
Flight and Hotel Shoppers 8.84% 8.54x
Affordable Hotel Bookers 8.39% 8.52x
Discount Flight Searchers 8.83% 8.43x
Egypt Trip Planners 4.39% 8.40x
Vacation Rental Accommodation Researchers 10.92% 8.20x
Work Comes First Travelers 0.68% 8.10x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.21x
Maurices 0.01% 0.76x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 1.71% 31.66x
eltiempo.com 1.39% 15.30x
eluniverso.com 2.93% 15.24x
fodors.com 6.59% 13.54x
laprensagrafica.com 1.50% 12.78x
infobae.com 1.96% 12.31x
elespectador.com 1.27% 11.97x
semana.com 2.14% 11.21x
listindiario.com 1.02% 10.97x
lavanguardia.com 1.19% 10.77x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is Spanish Lifestyle & Health.

Content Affinity Composition Index
Spanish Lifestyle & Health 0.26% 10.47x
Central & South American News 0.57% 10.46x
European Museums, Restaurants & Events 0.07% 8.93x
Peru Media 0.77% 8.56x
Travel Adventure 1.95% 8.46x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.13% 7.68x
Online Learning 0.01% 7.58x
Paper & Packaging 0.02% 7.58x
Retail Industry News 0.02% 7.35x
Spanish Health & Wellness 0.31% 7.24x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male