Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Getaways Researchers.

Interest Composition Index
Getaways Researchers 15.33% 15.51x
Family Adventures Travelers 9.98% 14.18x
Flight and Hotel Shoppers 18.20% 14.01x
Work Comes First Travelers 8.84% 13.46x
Vacation Planners 14.37% 12.27x
Home Buyers 11.40% 12.24x
Travel Researchers 15.36% 12.11x
Caribbean Destination Reopening Researchers 8.25% 11.11x
Men's Shoe Shoppers 15.11% 11.09x
Global Destinations Reopening Researchers 8.74% 11.08x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Belk.

Location Composition Index
Belk 0.01% 1.43x
Banana Republic 0.02% 1.40x
White House Black Market 0.03% 1.40x
Gap 0.02% 1.38x
Eddie Bauer 0.01% 1.35x
Michael Kors 0.01% 1.29x
Jos A. Bank Clothiers 0.02% 1.29x
J. Crew 0.01% 1.26x
LOFT 0.02% 1.22x
Dressbarn 0.02% 1.21x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 2.08% 48.58x
albat.com 1.12% 23.84x
perfil.com 1.34% 22.04x
eluniverso.com 4.13% 18.93x
elnacional.com 1.05% 18.67x
telemundo51.com 1.05% 18.61x
caracoltv.com 1.07% 18.13x
eltiempo.com 2.67% 18.09x
latercera.com 1.33% 17.43x
elnuevoherald.com 2.82% 17.42x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 1.22% 14.27x
European Museums, Restaurants & Events 0.08% 12.90x
Peru Media 1.56% 12.13x
Travel Adventure 4.29% 10.57x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.18% 9.06x
Spain News - Madrid & Seville 3.32% 8.75x
Gossip & Entertainment 2.44% 8.73x
Spanish Health & Wellness 0.68% 7.82x
Latin American Spanish Language News 3.49% 7.82x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 7.76x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male