Explore the European Trip Planners Audience
Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the European Trip Planners audience.
INTERESTS
The European Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the European Trip Planners audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 41.04% | 24.50x |
| Travel Researchers | 33.91% | 20.92x |
| Major Airline Customers | 32.04% | 20.50x |
| Vacation Planners | 31.16% | 19.50x |
| Last Minute Travelers | 30.15% | 18.42x |
| Home Lending Researchers | 26.40% | 18.38x |
| Men's Shoe Shoppers | 31.13% | 18.25x |
| Luxury Boutique Hotel Researchers | 33.59% | 18.06x |
| Luxury Hotel Guests | 31.07% | 17.81x |
| Travel Guide and Review Readers | 28.00% | 17.66x |
Composition Percentage:
The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
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APPAREL RETAILERS
The European Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the European Trip Planners audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.45x |
| Supreme | 0.02% | 2.33x |
| Intermix | 0.02% | 2.31x |
| Bonobos | 0.16% | 2.28x |
| Topshop | 0.03% | 1.88x |
| Club Monaco | 0.02% | 1.75x |
| Armani | 0.04% | 1.66x |
| Jos A. Bank Clothiers | 0.41% | 1.66x |
| Patagonia | 0.02% | 1.64x |
| Uniqlo | 0.02% | 1.61x |
Composition Percentage:
The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
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WEBSITES
The European Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.
| Website | Composition | Index |
| greatvaluevacations.com | 4.84% | 37.16x |
| viator.com | 2.88% | 29.30x |
| studentuniverse.com | 1.06% | 24.85x |
| jetblue.com | 2.54% | 23.53x |
| hyatt.com | 4.04% | 23.51x |
| goway.com | 1.55% | 23.32x |
| gocollette.com | 1.38% | 22.93x |
| vacationsbyrail.com | 2.52% | 21.20x |
| alaskaair.com | 5.00% | 21.06x |
| omnihotels.com | 1.34% | 20.69x |
Composition Percentage:
The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the European Trip Planners audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 3.20% | 14.57x |
| London Tourism | 0.26% | 13.83x |
| Washington D.C. Hotels | 0.01% | 13.73x |
| Travel Adventure | 14.00% | 11.60x |
| Caribbean Vacation | 3.03% | 10.96x |
| Mexico Travel | 0.45% | 9.99x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 9.17x |
| England Tourism | 0.04% | 9.06x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 8.70x |
| South Carolina Travel | 0.14% | 8.67x |
Composition Percentage:
The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
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DEMOGRAPHICS
The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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