Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 5.9 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 43.42% 17.69x
Family Adventures Travelers 36.84% 16.32x
Work Comes First Travelers 36.18% 15.84x
Major Airline Customers 32.33% 15.62x
Travel Researchers 33.95% 15.14x
Vacation Planners 33.79% 14.35x
Last Minute Travelers 31.75% 13.90x
Luxury Boutique Hotel Researchers 35.21% 13.73x
Home Lending Researchers 28.97% 13.56x
Men's Shoe Shoppers 32.95% 13.37x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Armani.

Location Composition Index
Armani 0.03% 1.96x
American Apparel 0.03% 1.88x
Bonobos 0.01% 1.84x
Club Monaco 0.01% 1.72x
Zara 0.03% 1.65x
Patagonia 0.01% 1.64x
Kate Spade 0.03% 1.62x
Uniqlo 0.02% 1.59x
Hugo Boss 0.03% 1.59x
Ralph Lauren 0.02% 1.56x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 3.20% 29.89x
viator.com 1.25% 22.39x
goway.com 1.01% 18.90x
gocollette.com 1.03% 18.77x
jetblue.com 1.19% 18.48x
hyatt.com 1.49% 18.19x
vacationsbyrail.com 1.91% 17.65x
alaskaair.com 2.37% 17.34x
southwest.com 7.98% 17.28x
flightnetwork.com 2.36% 17.04x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 1.85% 12.57x
London Tourism 0.11% 12.00x
Travel Adventure 9.41% 10.28x
England Tourism 0.02% 9.09x
Mexico Travel 0.24% 8.82x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 8.68x
Caribbean Vacation 2.38% 8.61x
Beach Vacations 2.85% 8.18x
San Francisco Tourism 0.54% 7.68x
Apartment & Community Real Estate Researchers 0.13% 7.51x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male