Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 2.6 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 38.21% 36.73x
Travel Researchers 31.49% 32.39x
Vacation Planners 28.50% 29.07x
Major Airline Customers 30.75% 28.50x
Luxury Travel Researchers 23.43% 27.13x
Travel Guide and Review Readers 26.66% 26.93x
Last Minute Travelers 26.70% 26.80x
Home Lending Researchers 23.30% 26.48x
Luxury Hotel Guests 29.46% 26.42x
Luxury Boutique Hotel Researchers 30.76% 25.67x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.02% 2.90x
Supreme 0.03% 2.48x
Intermix 0.02% 2.31x
Club Monaco 0.04% 2.23x
Bonobos 0.13% 2.18x
Topshop 0.02% 1.81x
Saint Laurent Paris 0.02% 1.81x
Zara 0.04% 1.74x
Madewell 0.05% 1.74x
Lululemon 0.10% 1.73x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 7.58% 54.50x
tauck.com 1.39% 48.58x
viator.com 5.76% 43.10x
tours4fun.com 1.14% 42.27x
thehotelguru.com 1.30% 41.36x
jetcost.com 1.12% 40.24x
discovertuscany.com 1.27% 39.55x
zicasso.com 1.03% 39.06x
starwoodhotels.com 1.37% 37.70x
menupages.com 1.82% 37.31x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 4.78% 20.75x
London Tourism 0.47% 19.95x
Washington D.C. Hotels 0.02% 16.70x
Travel Adventure 19.86% 15.55x
Caribbean Vacation 3.97% 15.18x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 13.71x
Mexico Travel 0.70% 13.56x
London Tourism & Events 0.30% 12.22x
Scotland Travel 0.28% 12.12x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 12.05x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male