Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 39.09% 70.44x
Family Adventures Travelers 30.29% 63.05x
Work Comes First Travelers 26.71% 61.79x
Travel Researchers 27.04% 56.03x
Major Airline Customers 33.22% 54.90x
Last Minute Travelers 28.66% 54.42x
Vacation Planners 24.10% 53.53x
Home Lending Researchers 25.08% 52.86x
Men's Shoe Shoppers 26.71% 52.51x
Travel Guide and Review Readers 23.45% 51.17x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Old Navy.

Location Composition Index
Old Navy 0.06% 3.32x
Carhartt 0.25% 1.83x
Maurices 0.01% 1.06x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 1.92% 34.78x
southwest.com 4.14% 19.97x
vacationsbyrail.com 1.10% 19.95x
vistazo.com 1.23% 19.88x
tripmasters.com 1.46% 19.23x
maduradas.com 1.16% 18.99x
flightnetwork.com 1.50% 18.98x
diariolasamericas.com 2.04% 18.88x
elnacional.com 1.58% 17.90x
momondo.com 1.64% 17.79x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 7.17% 23.10x
Central & South American News 3.91% 22.91x
Cruise Vacations 7.49% 19.85x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 6.51% 19.38x
Peru Media 3.91% 19.38x
London Tourism 0.07% 19.37x
Fashion & Cosmetics 0.03% 15.19x
Medical Diagnostics 6.19% 15.15x
Fashion & Retail 2.61% 14.82x
Los Angeles Tourism 3.26% 14.65x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male