Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 3.6 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 36.50% 23.64x
Family Adventures Travelers 30.29% 21.17x
Work Comes First Travelers 29.22% 20.44x
Travel Researchers 29.45% 19.64x
Major Airline Customers 30.57% 18.77x
Vacation Planners 28.12% 18.66x
Men's Shoe Shoppers 26.96% 17.48x
Luxury Boutique Hotel Researchers 29.09% 17.42x
Last Minute Travelers 26.84% 17.38x
Home Lending Researchers 25.57% 16.97x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.10% 0.87x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 2.49% 40.39x
vacationsbyrail.com 1.48% 23.27x
momondo.com 2.04% 22.58x
southwest.com 6.09% 22.54x
telecharge.com 1.28% 22.48x
alaskaair.com 1.53% 22.14x
tripmasters.com 1.88% 21.94x
flightnetwork.com 1.89% 21.62x
diariolasamericas.com 1.21% 21.57x
homeaway.com 2.19% 20.27x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 1.65% 18.21x
London Tourism 0.08% 18.17x
Travel Adventure 9.71% 13.56x
Mexico Travel 0.22% 13.09x
Apartment & Community Real Estate Researchers 0.10% 13.07x
Fashion & Cosmetics 0.03% 11.86x
Beach Vacations 2.12% 10.74x
Online Learning 0.04% 10.64x
Caribbean Vacation 2.66% 10.40x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 10.36x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male