Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 41.05% 38.03x
Travel Researchers 34.43% 33.41x
Vacation Planners 30.97% 30.82x
Major Airline Customers 30.00% 30.38x
Luxury Travel Researchers 24.07% 29.91x
Home Lending Researchers 22.79% 29.33x
Travel Guide and Review Readers 27.55% 28.72x
Last Minute Travelers 27.76% 28.66x
Men's Shoe Shoppers 30.35% 28.64x
Vacation Rental Accommodation Researchers 22.97% 27.86x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.01% 2.26x
Supreme 0.03% 2.21x
Bonobos 0.06% 2.09x
Calvin Klein 0.01% 2.00x
Patagonia 0.03% 1.96x
Intermix 0.01% 1.96x
Ann Taylor 0.02% 1.89x
Uniqlo 0.02% 1.87x
Armani 0.06% 1.86x
Topshop 0.01% 1.79x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 6.73% 48.80x
tours4fun.com 1.00% 40.71x
tauck.com 1.51% 40.26x
thehotelguru.com 1.15% 38.11x
viator.com 6.44% 37.56x
discovertuscany.com 1.20% 36.54x
gilt.com 1.03% 34.75x
budgettravel.com 1.01% 33.43x
visitflorence.com 1.25% 33.40x
zicasso.com 1.16% 33.18x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 4.97% 20.95x
London Tourism 0.54% 19.16x
Washington D.C. Hotels 0.02% 17.12x
Travel Adventure 19.86% 16.01x
Caribbean Vacation 3.72% 15.66x
Mexico Travel 0.74% 13.69x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 13.45x
Scotland Travel 0.30% 13.13x
London Tourism & Events 0.30% 12.67x
South Carolina Travel 0.27% 12.40x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male