Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 4.4 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 41.04% 24.50x
Travel Researchers 33.91% 20.92x
Major Airline Customers 32.04% 20.50x
Vacation Planners 31.16% 19.50x
Last Minute Travelers 30.15% 18.42x
Home Lending Researchers 26.40% 18.38x
Men's Shoe Shoppers 31.13% 18.25x
Luxury Boutique Hotel Researchers 33.59% 18.06x
Luxury Hotel Guests 31.07% 17.81x
Travel Guide and Review Readers 28.00% 17.66x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Everlane.

Location Composition Index
Everlane 0.01% 2.45x
Supreme 0.02% 2.33x
Intermix 0.02% 2.31x
Bonobos 0.16% 2.28x
Topshop 0.03% 1.88x
Club Monaco 0.02% 1.75x
Armani 0.04% 1.66x
Jos A. Bank Clothiers 0.41% 1.66x
Patagonia 0.02% 1.64x
Uniqlo 0.02% 1.61x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 4.84% 37.16x
viator.com 2.88% 29.30x
studentuniverse.com 1.06% 24.85x
jetblue.com 2.54% 23.53x
hyatt.com 4.04% 23.51x
goway.com 1.55% 23.32x
gocollette.com 1.38% 22.93x
vacationsbyrail.com 2.52% 21.20x
alaskaair.com 5.00% 21.06x
omnihotels.com 1.34% 20.69x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 3.20% 14.57x
London Tourism 0.26% 13.83x
Washington D.C. Hotels 0.01% 13.73x
Travel Adventure 14.00% 11.60x
Caribbean Vacation 3.03% 10.96x
Mexico Travel 0.45% 9.99x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 9.17x
England Tourism 0.04% 9.06x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 8.70x
South Carolina Travel 0.14% 8.67x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male