Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 3.1 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Luxury Travel Researchers.

Interest Composition Index
Luxury Travel Researchers 25.83% 18.69x
Flight and Hotel Shoppers 61.78% 17.90x
Men's Shoe Shoppers 30.91% 17.76x
Vacation Rental Accommodation Researchers 28.24% 17.51x
Restaurant Researchers 26.64% 17.09x
Major Airline Customers 35.87% 16.91x
Home Buyers 23.37% 16.42x
Realtors & Real Estate Researchers 21.97% 15.87x
Last Minute Travelers 27.96% 15.85x
Sightseeing Travelers 31.67% 15.66x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.08x
Patagonia 0.01% 1.91x
Intermix 0.01% 1.81x
Zara 0.04% 1.71x
Hugo Boss 0.02% 1.68x
Madewell 0.02% 1.67x
Urban Outfitters 0.06% 1.66x
American Apparel 0.04% 1.57x
Club Monaco 0.01% 1.54x
Supreme 0.00% 1.54x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 6.34% 61.53x
icelandair.us 1.50% 55.91x
tours4fun.com 1.10% 53.00x
whatscheaper.com 1.47% 49.14x
discovertuscany.com 1.13% 47.68x
visitflorence.com 1.17% 45.24x
budgettravel.com 1.48% 42.19x
tauck.com 2.04% 41.64x
viator.com 10.35% 41.35x
golastminute.com 1.03% 40.40x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 6.30% 19.03x
London Tourism 0.83% 17.12x
Travel Adventure 23.41% 15.19x
Washington D.C. Hotels 0.04% 15.17x
Caribbean Vacation 3.83% 13.67x
Scotland Travel 0.44% 13.25x
London Tourism & Events 0.45% 13.08x
Mexico Travel 1.08% 11.94x
Assorted Topics #11551 (Elderly, Europe, Viral Media) 0.05% 11.02x
San Francisco Tourism 2.43% 10.62x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male