Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 28.29% 20.52x
Family Adventures Travelers 21.30% 19.49x
Work Comes First Travelers 18.96% 18.83x
Getaways Researchers 24.46% 18.12x
Travel Researchers 21.05% 17.15x
Vacation Planners 21.97% 16.70x
Major Airline Customers 24.42% 15.80x
Discount Flight Searchers 19.53% 15.66x
Home Lending Researchers 20.30% 15.19x
Home Buyers 17.09% 15.13x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.44x
The Childrens Place 0.01% 1.27x
Mens Wearhouse 0.01% 1.26x
Express 0.01% 1.12x
Journeys 0.01% 1.03x
Old Navy 0.01% 1.02x
Victoria's Secret 0.01% 0.95x
Carhartt 0.08% 0.88x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is diariolasamericas.com.

Website Composition Index
diariolasamericas.com 1.28% 32.34x
diariogol.com 1.17% 22.67x
hotwire.com 6.78% 22.45x
perfil.com 1.91% 21.30x
laprensagrafica.com 1.17% 20.94x
airfarewatchdog.com 4.61% 20.89x
ncl.com 1.39% 19.98x
elnacional.com 1.43% 19.69x
eluniverso.com 3.06% 19.63x
elperiodico.com 1.38% 19.01x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.40% 16.06x
Apartment & Community Real Estate Researchers 0.02% 14.01x
Central & South American News 1.64% 13.52x
Travel Adventure 3.80% 12.53x
Peru Media 1.86% 11.16x
Caribbean Vacation 0.90% 10.34x
Cuba & Mexico Media 0.18% 10.06x
Mexico Travel 0.05% 9.43x
Germany Cluster 0.14% 8.97x
Pre-Built Home Researchers 0.24% 8.71x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male