Explore the European Trip Planners Audience
Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the European Trip Planners audience.
INTERESTS
The European Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the European Trip Planners audience is Luxury Travel Researchers.
| Interest | Composition | Index |
| Luxury Travel Researchers | 24.95% | 17.47x |
| Flight and Hotel Shoppers | 61.23% | 17.06x |
| Men's Shoe Shoppers | 31.39% | 16.55x |
| Vacation Rental Accommodation Researchers | 28.56% | 16.47x |
| Restaurant Researchers | 26.60% | 16.18x |
| Travel Industry | 25.54% | 15.61x |
| Major Airline Customers | 36.20% | 15.47x |
| Home Buyers | 22.00% | 15.25x |
| Sightseeing Travelers | 32.81% | 15.00x |
| Realtors & Real Estate Researchers | 20.74% | 14.90x |
Composition Percentage:
The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
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APPAREL RETAILERS
The European Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the European Trip Planners audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 2.30x |
| Ralph Lauren | 0.01% | 2.04x |
| American Apparel | 0.04% | 1.99x |
| Calvin Klein | 0.01% | 1.95x |
| Patagonia | 0.01% | 1.90x |
| Free People | 0.02% | 1.87x |
| REI | 0.02% | 1.85x |
| Lorna Jane | 0.01% | 1.77x |
| Columbia | 0.01% | 1.74x |
| Zara | 0.03% | 1.71x |
Composition Percentage:
The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
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WEBSITES
The European Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the European Trip Planners audience is travelzoo.com.
| Website | Composition | Index |
| travelzoo.com | 0.29% | 88.75x |
| exploringvacations.com | 0.14% | 83.37x |
| fleetwaytravel.com | 0.28% | 83.03x |
| azoresgetaways.com | 0.39% | 78.60x |
| eurail.com | 0.57% | 77.55x |
| toursbylocals.com | 0.12% | 72.60x |
| getours.com | 0.91% | 71.52x |
| perfectescapes.com | 0.22% | 71.00x |
| brendanvacations.com | 0.15% | 69.47x |
| ricksteves.com | 0.40% | 67.68x |
Composition Percentage:
The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the European Trip Planners audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 6.45% | 18.54x |
| London Tourism | 0.91% | 15.78x |
| Travel Adventure | 24.00% | 15.05x |
| Caribbean Vacation | 3.59% | 13.84x |
| Washington D.C. Hotels | 0.05% | 13.51x |
| London Tourism & Events | 0.48% | 12.66x |
| Scotland Travel | 0.46% | 12.54x |
| Mexico Travel | 1.20% | 11.52x |
| Higher-End Fashion Brands | 2.46% | 10.19x |
| San Francisco Tourism | 2.48% | 10.12x |
Composition Percentage:
The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
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DEMOGRAPHICS
The European Trip Planners audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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