Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 3 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Luxury Travel Researchers.

Interest Composition Index
Luxury Travel Researchers 25.33% 17.82x
Men's Shoe Shoppers 32.22% 16.89x
Flight and Hotel Shoppers 63.14% 16.88x
Major Airline Customers 35.43% 16.42x
Vacation Rental Accommodation Researchers 28.35% 16.33x
Home Buyers 25.50% 16.14x
Last Minute Travelers 27.82% 16.13x
Restaurant Researchers 26.13% 16.12x
Custom Home Lighting Shoppers 21.92% 15.88x
Home Custom Bedroom Decorators 21.92% 15.88x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.25x
Intermix 0.02% 2.13x
Club Monaco 0.02% 1.99x
Everlane 0.01% 1.98x
Supreme 0.02% 1.92x
Calvin Klein 0.02% 1.90x
Zara 0.05% 1.85x
Hugo Boss 0.05% 1.85x
Columbia 0.02% 1.85x
Saint Laurent Paris 0.02% 1.84x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 6.96% 63.51x
icelandair.us 1.20% 60.21x
tours4fun.com 1.07% 55.10x
whatscheaper.com 1.18% 53.55x
thehotelguru.com 1.13% 51.12x
discovertuscany.com 1.23% 49.33x
tauck.com 1.91% 48.46x
viator.com 8.38% 48.05x
gilt.com 1.37% 46.01x
budgettravel.com 1.24% 45.48x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 5.53% 18.42x
London Tourism 0.67% 17.03x
Washington D.C. Hotels 0.04% 16.50x
Travel Adventure 20.80% 14.66x
Caribbean Vacation 3.65% 13.17x
Scotland Travel 0.35% 12.44x
London Tourism & Events 0.36% 12.27x
Mexico Travel 0.90% 11.70x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 11.43x
San Francisco Tourism 2.11% 10.86x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male