Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 2.5 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Getaways Researchers.

Interest Composition Index
Getaways Researchers 13.25% 13.60x
Family Adventures Travelers 7.44% 13.41x
Work Comes First Travelers 6.08% 13.00x
Luxury Hotel Guests 11.48% 12.30x
Flight and Hotel Shoppers 15.30% 12.17x
Home Buyers 8.80% 11.14x
Vacation Planners 11.30% 10.91x
Travel Researchers 13.27% 10.79x
Caribbean Destination Reopening Researchers 7.31% 10.59x
Global Destinations Reopening Researchers 8.34% 10.56x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.61x
Gymboree 0.01% 1.34x
LOFT 0.01% 1.33x
Zumiez 0.01% 1.22x
White House Black Market 0.01% 1.19x
Old Navy 0.02% 1.19x
The Childrens Place 0.02% 1.17x
Dressbarn 0.01% 1.10x
American Eagle Outfitters 0.01% 1.09x
Mens Wearhouse 0.02% 1.08x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is travelzoo.com.

Website Composition Index
travelzoo.com 1.26% 54.37x
greatvaluevacations.com 3.21% 45.84x
elconfidencial.com 1.31% 20.26x
eltiempo.com 2.85% 19.19x
ambito.com 1.08% 18.87x
listindiario.com 2.60% 18.68x
laprensagrafica.com 1.94% 18.37x
latercera.com 1.21% 18.36x
elvocero.com 2.63% 18.34x
lajuntatribunedemocrat.com 1.07% 18.28x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 1.20% 16.67x
Peru Media 1.41% 14.19x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.83% 13.68x
European Museums, Restaurants & Events 0.09% 13.52x
Travel Adventure 4.39% 11.82x
Spanish Lifestyle & Health 0.65% 11.02x
Gossip & Entertainment 2.73% 10.24x
Spain News - Madrid & Seville 3.51% 9.31x
Latin American Spanish Language News 3.55% 9.23x
Cuba & Mexico Media 0.02% 9.01x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male