Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 3.7 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Getaways Researchers.

Interest Composition Index
Getaways Researchers 17.56% 15.41x
Flight and Hotel Shoppers 20.76% 14.44x
Family Adventures Travelers 15.40% 14.05x
Work Comes First Travelers 13.63% 13.39x
Travel Researchers 17.98% 12.40x
Vacation Planners 17.29% 12.24x
Home Buyers 13.98% 11.41x
Discount Flight Searchers 15.32% 11.34x
Men's Shoe Shoppers 17.36% 11.33x
Home Lending Researchers 15.33% 11.12x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.47x
Michael Kors 0.01% 1.46x
Banana Republic 0.02% 1.36x
Dressbarn 0.01% 1.33x
H&M 0.01% 1.31x
Hollister 0.01% 1.20x
Mens Wearhouse 0.02% 1.16x
Express 0.02% 1.15x
Zumiez 0.01% 1.11x
Gap 0.01% 1.07x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is diariolasamericas.com.

Website Composition Index
diariolasamericas.com 1.11% 28.75x
hotwire.com 3.21% 20.05x
elnacional.com 1.26% 19.24x
perfil.com 1.62% 18.57x
laprensagrafica.com 1.05% 18.39x
albat.com 1.42% 18.22x
eltiempo.com 3.15% 17.45x
caracoltv.com 1.12% 17.04x
airfarewatchdog.com 2.63% 16.96x
latercera.com 1.51% 16.70x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 1.31% 13.67x
European Museums, Restaurants & Events 0.17% 12.69x
Peru Media 2.02% 12.18x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 10.82x
Travel Adventure 5.54% 10.61x
Concert Posters 0.02% 10.50x
Higher-End Fashion Brands 0.02% 9.84x
Cuba & Mexico Media 0.08% 9.72x
Gossip & Entertainment 2.83% 9.53x
Spain News - Madrid & Seville 4.07% 9.08x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male