Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 2.4 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 4.68% 13.66x
Flight and Hotel Shoppers 11.92% 12.94x
Work Comes First Travelers 3.22% 12.86x
Luxury Hotel Guests 9.65% 12.56x
Travel Researchers 6.03% 12.01x
Sightseeing Travelers 7.48% 11.87x
Vacation Planners 7.43% 11.81x
Luxury Travel Researchers 6.19% 11.28x
Home Buyers 6.97% 11.12x
Getaways Researchers 10.93% 11.08x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.64x
Lululemon 0.01% 1.48x
White House Black Market 0.02% 1.30x
Mens Wearhouse 0.01% 1.28x
Old Navy 0.02% 1.25x
H&M 0.02% 1.23x
Dressbarn 0.01% 1.18x
Buckle 0.02% 1.12x
J. Crew 0.01% 1.12x
LOFT 0.01% 1.11x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is travelzoo.com.

Website Composition Index
travelzoo.com 1.31% 58.29x
greatvaluevacations.com 3.15% 50.39x
independentespanol.com 1.19% 21.86x
eltiempo.com 2.45% 21.27x
quien.com 1.15% 20.93x
laprensagrafica.com 1.74% 20.76x
elnuevoherald.com 1.88% 20.65x
elespectador.com 2.41% 20.41x
eluniverso.com 4.19% 20.41x
elsalvador.com 1.29% 20.36x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 0.94% 15.79x
Spanish Lifestyle & Health 0.55% 13.49x
Peru Media 1.18% 13.19x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.43% 12.45x
Travel Adventure 3.73% 11.38x
Gossip & Entertainment 2.50% 9.83x
Spain News - Madrid & Seville 3.10% 9.30x
European Museums, Restaurants & Events 0.06% 9.25x
Paper & Packaging 0.03% 8.26x
Germany Cluster 0.06% 8.26x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male