Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 3.2 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Luxury Travel Researchers.

Interest Composition Index
Luxury Travel Researchers 24.95% 17.47x
Flight and Hotel Shoppers 61.23% 17.06x
Men's Shoe Shoppers 31.39% 16.55x
Vacation Rental Accommodation Researchers 28.56% 16.47x
Restaurant Researchers 26.60% 16.18x
Travel Industry 25.54% 15.61x
Major Airline Customers 36.20% 15.47x
Home Buyers 22.00% 15.25x
Sightseeing Travelers 32.81% 15.00x
Realtors & Real Estate Researchers 20.74% 14.90x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.30x
Ralph Lauren 0.01% 2.04x
American Apparel 0.04% 1.99x
Calvin Klein 0.01% 1.95x
Patagonia 0.01% 1.90x
Free People 0.02% 1.87x
REI 0.02% 1.85x
Lorna Jane 0.01% 1.77x
Columbia 0.01% 1.74x
Zara 0.03% 1.71x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is travelzoo.com.

Website Composition Index
travelzoo.com 0.29% 88.75x
exploringvacations.com 0.14% 83.37x
fleetwaytravel.com 0.28% 83.03x
azoresgetaways.com 0.39% 78.60x
eurail.com 0.57% 77.55x
toursbylocals.com 0.12% 72.60x
getours.com 0.91% 71.52x
perfectescapes.com 0.22% 71.00x
brendanvacations.com 0.15% 69.47x
ricksteves.com 0.40% 67.68x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 6.45% 18.54x
London Tourism 0.91% 15.78x
Travel Adventure 24.00% 15.05x
Caribbean Vacation 3.59% 13.84x
Washington D.C. Hotels 0.05% 13.51x
London Tourism & Events 0.48% 12.66x
Scotland Travel 0.46% 12.54x
Mexico Travel 1.20% 11.52x
Higher-End Fashion Brands 2.46% 10.19x
San Francisco Tourism 2.48% 10.12x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999