Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 4 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 37.01% 23.73x
Family Adventures Travelers 31.05% 21.26x
Work Comes First Travelers 29.90% 20.60x
Travel Researchers 29.89% 20.08x
Major Airline Customers 32.10% 18.91x
Vacation Planners 28.12% 18.79x
Last Minute Travelers 29.87% 17.66x
Luxury Boutique Hotel Researchers 29.44% 17.63x
Home Lending Researchers 25.69% 16.98x
Men's Shoe Shoppers 28.11% 16.86x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is LOFT.

Location Composition Index
LOFT 0.02% 1.62x
H&M 0.01% 1.56x
J. Crew 0.01% 1.47x
Banana Republic 0.02% 1.38x
Forever 21 0.01% 1.31x
Gap 0.02% 1.30x
Michael Kors 0.01% 1.26x
White House Black Market 0.01% 1.21x
Express 0.02% 1.20x
Chicos 0.01% 1.18x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 3.18% 38.23x
viator.com 1.13% 29.25x
gocollette.com 1.02% 23.94x
vacationsbyrail.com 1.81% 21.54x
alaskaair.com 2.26% 20.71x
southwest.com 7.78% 20.53x
tripmasters.com 2.33% 20.38x
telecharge.com 1.66% 19.80x
flightnetwork.com 2.32% 19.50x
momondo.com 2.68% 18.99x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 21.36x
London Tourism 0.11% 17.69x
European Museums, Restaurants & Events 2.04% 17.27x
England Tourism 0.02% 14.79x
Mexico Travel 0.28% 13.09x
Travel Adventure 11.20% 13.00x
Cars, Travel & Food 0.04% 11.06x
South Carolina Travel 0.08% 11.02x
San Francisco Tourism 0.47% 10.75x
Beach Vacations 2.73% 10.58x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male