Explore the European Trip Planners Audience
Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the European Trip Planners audience.
INTERESTS
The European Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the European Trip Planners audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 41.05% | 38.03x |
| Travel Researchers | 34.43% | 33.41x |
| Vacation Planners | 30.97% | 30.82x |
| Major Airline Customers | 30.00% | 30.38x |
| Luxury Travel Researchers | 24.07% | 29.91x |
| Home Lending Researchers | 22.79% | 29.33x |
| Travel Guide and Review Readers | 27.55% | 28.72x |
| Last Minute Travelers | 27.76% | 28.66x |
| Men's Shoe Shoppers | 30.35% | 28.64x |
| Vacation Rental Accommodation Researchers | 22.97% | 27.86x |
Composition Percentage:
The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Curious about what else the European Trip Planners audience is interested in?
Sign Up
APPAREL RETAILERS
The European Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the European Trip Planners audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.26x |
| Supreme | 0.03% | 2.21x |
| Bonobos | 0.06% | 2.09x |
| Calvin Klein | 0.01% | 2.00x |
| Patagonia | 0.03% | 1.96x |
| Intermix | 0.01% | 1.96x |
| Ann Taylor | 0.02% | 1.89x |
| Uniqlo | 0.02% | 1.87x |
| Armani | 0.06% | 1.86x |
| Topshop | 0.01% | 1.79x |
Composition Percentage:
The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Want to find more of the European Trip Planners audience in the real world?
Sign Up
WEBSITES
The European Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.
| Website | Composition | Index |
| greatvaluevacations.com | 6.73% | 48.80x |
| tours4fun.com | 1.00% | 40.71x |
| tauck.com | 1.51% | 40.26x |
| thehotelguru.com | 1.15% | 38.11x |
| viator.com | 6.44% | 37.56x |
| discovertuscany.com | 1.20% | 36.54x |
| gilt.com | 1.03% | 34.75x |
| budgettravel.com | 1.01% | 33.43x |
| visitflorence.com | 1.25% | 33.40x |
| zicasso.com | 1.16% | 33.18x |
Composition Percentage:
The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Want to see more of the websites the European Trip Planners audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the European Trip Planners audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 4.97% | 20.95x |
| London Tourism | 0.54% | 19.16x |
| Washington D.C. Hotels | 0.02% | 17.12x |
| Travel Adventure | 19.86% | 16.01x |
| Caribbean Vacation | 3.72% | 15.66x |
| Mexico Travel | 0.74% | 13.69x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 13.45x |
| Scotland Travel | 0.30% | 13.13x |
| London Tourism & Events | 0.30% | 12.67x |
| South Carolina Travel | 0.27% | 12.40x |
Composition Percentage:
The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Want to see more of the Content Affinities the European Trip Planners audience visits?
Sign Up
DEMOGRAPHICS
The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the European Trip Planners audience?
Sign Up