Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 3.2 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Getaways Researchers.

Interest Composition Index
Getaways Researchers 17.18% 17.58x
Flight and Hotel Shoppers 23.28% 17.42x
Family Adventures Travelers 17.93% 16.88x
Work Comes First Travelers 16.26% 16.22x
Vacation Planners 19.11% 14.65x
Travel Researchers 19.38% 14.50x
Discount Flight Searchers 17.72% 13.91x
Home Buyers 14.84% 13.45x
Home Lending Researchers 16.69% 13.28x
Work Hard, Play Hard Travelers 15.10% 13.18x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.89x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is diariolasamericas.com.

Website Composition Index
diariolasamericas.com 1.34% 31.12x
elnacional.com 1.51% 21.96x
hotwire.com 4.15% 21.70x
perfil.com 1.81% 21.63x
laprensagrafica.com 1.23% 20.82x
eluniverso.com 3.57% 20.62x
airfarewatchdog.com 2.94% 19.66x
elespectador.com 2.29% 18.52x
elsalvador.com 1.78% 18.29x
elperiodico.com 1.23% 17.99x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 1.56% 15.16x
European Museums, Restaurants & Events 0.26% 15.08x
Peru Media 1.96% 12.19x
Travel Adventure 4.21% 12.11x
Chemicals 0.03% 11.27x
Cigars 0.02% 10.67x
Senior Care 0.03% 10.40x
Cuba & Mexico Media 0.11% 9.92x
Gossip & Entertainment 3.03% 9.80x
Higher-End Fashion Brands 0.02% 9.39x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male