Dstillery Audiences

EUROPEAN TRIP PLANNERS

Audience Size: 3.6 Million Devices

Explore the European Trip Planners Audience

Below you'll find more information about the European Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the European Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The European Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the European Trip Planners audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 32.32% 19.08x
Getaways Researchers 23.76% 18.67x
Family Adventures Travelers 27.53% 17.38x
Work Comes First Travelers 24.78% 16.79x
Travel Researchers 26.41% 15.28x
Vacation Planners 25.89% 15.07x
Major Airline Customers 29.31% 15.04x
Discount Flight Searchers 18.74% 14.83x
Luxury Boutique Hotel Researchers 26.49% 13.83x
Men's Shoe Shoppers 25.26% 13.75x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Interest attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The European Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the European Trip Planners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.46x
White House Black Market 0.01% 1.25x
Mens Wearhouse 0.01% 1.19x
The Childrens Place 0.01% 1.10x
Old Navy 0.01% 1.10x
Journeys 0.01% 1.09x
Victoria's Secret 0.01% 0.95x
Carhartt 0.09% 0.76x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Location attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The European Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the European Trip Planners audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 1.11% 33.34x
diariolasamericas.com 1.61% 24.35x
semana.com 1.33% 21.20x
miamidiario.com 1.36% 20.93x
southwest.com 2.43% 20.36x
elnacional.com 1.29% 19.47x
perfil.com 1.99% 17.85x
momondo.com 1.22% 17.75x
laprensagrafica.com 1.35% 17.73x
hotwire.com 10.31% 17.59x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Web attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the European Trip Planners audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.05% 13.29x
European Museums, Restaurants & Events 0.73% 12.82x
London Tourism 0.02% 12.51x
Fashion & Cosmetics 0.02% 11.63x
Central & South American News 2.13% 10.80x
Franchising 0.06% 10.43x
Travel Adventure 5.87% 9.97x
Online Learning 0.04% 9.67x
Peru Media 2.23% 8.83x
Mexico Travel 0.10% 8.69x
Composition Percentage: The overlap percentage between the European Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the European Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The European Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male