Dstillery Audiences

EXECUTIVE TRAVELERS

Audience Size: 299.1 Thousand Devices

Explore the Executive Travelers Audience

Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 299.1 thousand unique devices whose actions qualify for the Executive Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Executive Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 11.10% 137.90x
Market Intelligence Researchers 55.39% 124.96x
Retirement Financial Account Researchers 30.36% 123.17x
Financial Investors 89.01% 119.44x
Mortgage Researchers 70.45% 106.05x
Personal Stock Portfolio Managers 76.67% 99.09x
Ivy League College Researchers 15.55% 94.30x
Finance Continuing Education Researchers 90.03% 93.67x
Financial News Readers 77.84% 92.84x
Commercial Banking Market Intelligence Researchers 50.69% 81.02x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive Travelers audience is Chicos.

Location Composition Index
Chicos 0.01% 4.04x
Mens Wearhouse 0.01% 2.79x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive Travelers audience is etf.com.

Website Composition Index
etf.com 3.28% 138.32x
streetinsider.com 6.60% 130.70x
dividendearner.com 3.08% 127.74x
stockinvest.us 7.42% 117.74x
millionacres.com 2.79% 107.32x
thekickassentrepreneur.com 1.82% 103.98x
pulse2.com 3.09% 96.86x
financialsamurai.com 7.05% 92.53x
retailmenot.ca 2.51% 91.13x
stockanalysis.com 2.74% 90.67x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive Travelers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 3.04% 102.01x
Personal Investment & Advisor Researchers 5.27% 101.28x
Canada Tax and Finance Research Cluster 2.16% 76.56x
Accounting 2.51% 55.06x
International Travel 1.38% 53.62x
Canada Culture and Tourism 7.85% 41.30x
Vancouver British Columbia Research Cluster 2.30% 35.36x
Quebec Vacations 1.45% 33.61x
Startup Investment 0.95% 31.29x
Canada Business Cluster 5.55% 30.80x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male