Dstillery Audiences

EXECUTIVE TRAVELERS

Audience Size: 50.3 Thousand Devices

Explore the Executive Travelers Audience

Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 50.3 thousand unique devices whose actions qualify for the Executive Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Executive Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive Travelers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 34.53% 190.49x
Work Comes First Travelers 56.65% 91.70x
Getting Off the Grid Travelers 8.53% 47.53x
Countdown to the Beach Travelers 0.59% 40.42x
Family Adventures Travelers 8.64% 39.81x
Venture Capitalists 45.16% 21.41x
Investment Banking Professionals 37.24% 17.93x
Shared Work Space Researchers 40.78% 16.88x
IT News Readers 42.81% 15.81x
Enterprise Field Services Researchers 31.68% 14.91x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive Travelers audience is Armani.

Location Composition Index
Armani 0.06% 3.74x
Hugo Boss 0.04% 3.26x
Uniqlo 0.02% 2.73x
Zara 0.05% 2.65x
Urban Outfitters 0.09% 2.63x
Columbia 0.02% 2.58x
Free People 0.03% 2.56x
American Apparel 0.06% 2.53x
Madewell 0.03% 2.44x
The North Face 0.04% 2.34x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive Travelers audience is kkr.com.

Website Composition Index
kkr.com 1.44% 43.92x
cooleygo.com 1.04% 41.07x
finsmes.com 1.94% 40.94x
paulweiss.com 1.11% 39.37x
institutionalinvestor.com 3.90% 38.32x
mofo.com 1.35% 38.29x
akingump.com 1.45% 38.19x
ropesgray.com 1.52% 37.91x
klgates.com 1.76% 37.02x
pehub.com 5.66% 36.98x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.50% 26.53x
Human Resources & Employee Management 2.47% 19.43x
Startup Investment 15.09% 19.24x
Data Centers 7.23% 18.98x
Retail Industry News 2.21% 18.90x
Meeting Planning & Hotels 1.54% 18.73x
Work Productivity 5.54% 18.61x
Real Estate Cluster 2.94% 18.53x
Business News & Information Readers 14.69% 16.12x
Philanthropy - Nonprofits 1.58% 15.47x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male