Explore the Executive Travelers Audience
Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Executive Travelers audience.
INTERESTS
The Executive Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Executive Travelers audience is Personal Stock Portfolio Managers.
| Interest | Composition | Index |
| Personal Stock Portfolio Managers | 61.84% | 48.24x |
| Finance Continuing Education Researchers | 62.06% | 45.28x |
| Financial News Readers | 51.63% | 41.40x |
| Men's Clothing Shoppers | 49.56% | 37.51x |
| Credit Card Researchers | 52.39% | 37.41x |
| Home Custom Bedroom Decorators | 44.50% | 36.85x |
| Custom Home Lighting Shoppers | 44.50% | 36.84x |
| Work Comes First Travelers | 50.32% | 36.62x |
| Cholesterol Researchers | 44.56% | 36.53x |
| Online Grammar Tool Users | 46.29% | 35.70x |
Composition Percentage:
The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
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APPAREL RETAILERS
The Executive Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Executive Travelers audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.01% | 1.63x |
| Victoria's Secret | 0.01% | 1.29x |
| Old Navy | 0.01% | 1.27x |
| Mens Wearhouse | 0.01% | 1.14x |
| Maurices | 0.01% | 1.06x |
| Carhartt | 0.11% | 0.95x |
Composition Percentage:
The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
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WEBSITES
The Executive Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Executive Travelers audience is institutionalinvestor.com.
| Website | Composition | Index |
| institutionalinvestor.com | 1.96% | 49.26x |
| rothira.com | 3.56% | 46.59x |
| gurufocus.com | 1.61% | 46.46x |
| dividendinvestor.com | 1.40% | 44.90x |
| thetaxadviser.com | 2.60% | 44.70x |
| marketbeat.com | 1.94% | 44.10x |
| pehub.com | 2.05% | 43.64x |
| investmentnews.com | 5.21% | 42.54x |
| investinganswers.com | 3.44% | 42.03x |
| advisorhub.com | 1.36% | 41.06x |
Composition Percentage:
The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Executive Travelers audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 2.09% | 38.81x |
| Personal Finance Researchers | 8.62% | 33.59x |
| Retail Industry News | 1.28% | 28.14x |
| Business News & Information Readers | 7.67% | 26.80x |
| Personal Investment & Advisor Researchers | 10.70% | 26.11x |
| Social & Demographic Trends | 0.65% | 24.19x |
| Startup Investment | 6.19% | 23.76x |
| General Interest | 0.14% | 23.04x |
| Law School Research Cluster | 0.24% | 22.26x |
| Franchising | 0.19% | 22.25x |
Composition Percentage:
The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
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DEMOGRAPHICS
The Executive Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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