Dstillery Audiences

EXECUTIVE TRAVELERS

Audience Size: 2.8 Million Devices

Explore the Executive Travelers Audience

Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Executive Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Executive Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive Travelers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 64.91% 52.25x
Finance Continuing Education Researchers 67.91% 47.72x
Financial News Readers 50.52% 47.41x
Telemedicine Content Readers 38.02% 45.55x
Career Focused Individuals 45.83% 41.37x
Ivy League College Researchers 44.38% 41.20x
Work Comes First Travelers 44.96% 40.92x
Executive and C-Suite 39.51% 40.70x
Financial Business Intelligence Researchers 43.86% 38.86x
Men's Clothing Shoppers 43.79% 38.65x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive Travelers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.47x
White House Black Market 0.02% 1.44x
Chicos 0.02% 1.42x
Gap 0.01% 1.40x
American Eagle Outfitters 0.01% 1.28x
Victoria's Secret 0.02% 1.09x
Express 0.01% 1.07x
LOFT 0.01% 1.00x
Old Navy 0.02% 0.94x
Banana Republic 0.01% 0.93x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive Travelers audience is taxfoundation.org.

Website Composition Index
taxfoundation.org 1.25% 57.32x
globenewswire.com 2.22% 49.85x
thefly.com 2.42% 49.52x
extendoffice.com 1.19% 49.16x
fitsmallbusiness.com 1.27% 45.61x
coindesk.com 1.21% 44.93x
blogs.wsj.com 1.68% 44.90x
thereformedbroker.com 1.23% 44.37x
businesswire.com 3.71% 44.35x
intuit.com 2.13% 43.38x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.32% 50.96x
Business News & Information Readers 1.08% 38.71x
Retail Industry News 0.32% 31.12x
Personal Finance Researchers 4.65% 30.70x
Oil & Energy 0.64% 30.24x
Learning & Development Products 0.66% 29.76x
Men's Dress Shirt Shopping 0.14% 28.48x
Mining & Natural Resources 0.40% 27.49x
International Development & Health 0.18% 27.30x
London Tourism & Events 0.08% 27.30x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male