Dstillery Audiences

EXECUTIVE TRAVELERS

Audience Size: 493.7 Thousand Devices

Explore the Executive Travelers Audience

Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 493.7 thousand unique devices whose actions qualify for the Executive Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Executive Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive Travelers audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 37.23% 98.92x
Financial News Readers 69.42% 93.98x
Personal Stock Portfolio Managers 63.80% 93.55x
Finance Continuing Education Researchers 75.33% 92.33x
Mortgage Researchers 54.19% 84.17x
Market Intelligence Researchers 56.04% 79.26x
Financial Investors 86.65% 73.52x
Work Comes First Travelers 18.03% 72.11x
Retirement Financial Account Researchers 38.57% 68.37x
Small Business COVID-19 Relief Researchers 30.44% 64.26x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive Travelers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 3.08x
Michael Kors 0.01% 2.34x
Gap 0.01% 2.19x
J. Crew 0.01% 2.19x
Talbots 0.01% 1.98x
Chicos 0.02% 1.97x
Zumiez 0.02% 1.54x
White House Black Market 0.01% 1.35x
H&M 0.01% 1.34x
Old Navy 0.01% 1.14x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive Travelers audience is marketbeat.com.

Website Composition Index
marketbeat.com 1.81% 158.74x
seekingalpha.com 5.84% 125.74x
askfinny.com 1.20% 117.03x
baystreet.ca 1.32% 115.22x
thefly.com 1.34% 113.93x
stocknews.com 2.43% 109.42x
etf.com 3.02% 94.19x
ratehub.ca 1.86% 93.64x
coinmarketcap.com 1.35% 90.48x
optimizedportfolio.com 1.58% 84.69x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive Travelers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 3.52% 70.21x
Personal Investment & Advisor Researchers 4.98% 58.90x
Canada Tax and Finance Research Cluster 1.28% 39.27x
International Travel 1.30% 32.75x
Accounting 2.14% 31.71x
Corporate Employment Pages 0.47% 27.03x
Canada Shopping - Kitchenware 0.28% 25.38x
Canada Culture and Tourism 5.25% 22.36x
Legal Information Research Cluster 4.27% 21.62x
Canada Consumer Product Cluster 1.07% 21.46x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male