Dstillery Audiences

EXECUTIVE TRAVELERS

Audience Size: 2.2 Million Devices

Explore the Executive Travelers Audience

Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Executive Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Executive Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive Travelers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 61.65% 53.57x
Finance Continuing Education Researchers 64.76% 49.28x
Financial News Readers 49.86% 47.22x
Ivy League College Researchers 48.93% 42.17x
Career Focused Individuals 49.01% 41.40x
Men's Clothing Shoppers 48.37% 41.15x
Work Comes First Travelers 49.74% 40.67x
Credit Card Researchers 50.24% 40.37x
Cholesterol Researchers 43.87% 40.09x
Online Grammar Tool Users 47.67% 39.95x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive Travelers audience is Gap.

Location Composition Index
Gap 0.01% 1.52x
Mens Wearhouse 0.01% 1.36x
White House Black Market 0.01% 1.27x
Maurices 0.01% 0.98x
Carhartt 0.10% 0.88x
Old Navy 0.01% 0.85x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive Travelers audience is thetaxadviser.com.

Website Composition Index
thetaxadviser.com 1.36% 58.50x
rothira.com 1.63% 57.88x
marketbeat.com 1.12% 57.37x
pehub.com 1.03% 56.25x
investinganswers.com 1.57% 54.33x
taxpolicycenter.org 1.09% 53.58x
journalofaccountancy.com 1.93% 52.45x
efinancialcareers.com 2.50% 51.78x
coindesk.com 3.24% 51.03x
crunchbase.com 1.25% 50.32x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.92% 38.26x
Franchising 0.11% 28.44x
Retail Industry News 0.76% 28.30x
Personal Finance Researchers 5.03% 28.13x
Business News & Information Readers 3.54% 27.79x
Assorted Topics (Business Support ToolsForm Templates) 0.16% 26.25x
Social & Demographic Trends 0.27% 26.03x
Electronic Document Assembly 0.09% 25.75x
Job Interview Process 0.35% 24.68x
Personal Investment & Advisor Researchers 7.65% 24.33x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male