Dstillery Audiences

EXECUTIVE TRAVELERS

Audience Size: 1.1 Million Devices

Explore the Executive Travelers Audience

Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Executive Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Executive Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive Travelers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 63.89% 60.88x
Financial News Readers 50.10% 54.86x
Finance Continuing Education Researchers 67.93% 54.54x
Telemedicine Content Readers 36.74% 50.50x
Ivy League College Researchers 42.63% 48.15x
Career Focused Individuals 43.27% 47.58x
Work Comes First Travelers 43.78% 46.27x
Executive and C-Suite 39.12% 44.82x
Financial Business Intelligence Researchers 43.64% 44.57x
Men's Clothing Shoppers 43.70% 44.53x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.82x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive Travelers audience is efinancialcareers.com.

Website Composition Index
efinancialcareers.com 1.21% 66.75x
newsbtc.com 1.17% 65.13x
taxfoundation.org 1.84% 60.25x
coindesk.com 1.73% 58.39x
whitecoatinvestor.com 1.02% 53.00x
globenewswire.com 3.14% 52.30x
extendoffice.com 1.80% 51.19x
forexlive.com 1.06% 50.46x
thefly.com 2.71% 48.44x
fitsmallbusiness.com 2.02% 47.79x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.36% 50.40x
Business News & Information Readers 1.49% 37.02x
Social & Demographic Trends 0.10% 33.02x
Personal Finance Researchers 4.89% 31.73x
Oil & Energy 0.86% 30.65x
Retail Industry News 0.32% 29.66x
Learning & Development Products 0.89% 29.51x
Men's Dress Shirt Shopping 0.17% 29.14x
London Tourism & Events 0.11% 28.43x
Insurance Cluster 0.31% 28.35x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male