Dstillery Audiences

EXECUTIVE TRAVELERS

Audience Size: 4.9 Million Devices

Explore the Executive Travelers Audience

Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Executive Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Executive Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive Travelers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 62.10% 36.63x
Finance Continuing Education Researchers 66.10% 33.48x
Financial News Readers 48.39% 32.77x
Custom Home Lighting Shoppers 46.45% 31.09x
Home Custom Bedroom Decorators 46.46% 31.09x
Credit Card Researchers 51.97% 30.69x
Executive and C-Suite 43.64% 29.93x
Men's Clothing Shoppers 50.56% 29.88x
Texas Activity Researchers 42.44% 29.26x
Cholesterol Researchers 45.76% 29.25x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive Travelers audience is Intermix.

Location Composition Index
Intermix 0.01% 2.17x
Patagonia 0.01% 1.90x
Bonobos 0.02% 1.80x
Urban Outfitters 0.05% 1.72x
American Apparel 0.03% 1.69x
Madewell 0.03% 1.68x
Armani 0.03% 1.66x
Uniqlo 0.02% 1.62x
Lululemon 0.05% 1.59x
Club Monaco 0.01% 1.51x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive Travelers audience is financial-planning.com.

Website Composition Index
financial-planning.com 1.07% 44.09x
wealthmanagement.com 1.35% 42.62x
finra.org 1.49% 42.58x
americanbar.org 1.29% 39.20x
accountingtoday.com 1.18% 38.62x
investorplace.com 1.83% 37.97x
ethereumworldnews.com 1.05% 37.86x
insurancejournal.com 1.66% 37.77x
americanbanker.com 1.22% 37.24x
morningstar.com 1.61% 36.95x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive Travelers audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 9.16% 23.50x
Institutional Investing 2.71% 22.53x
Personal Investment & Advisor Researchers 11.16% 19.38x
Retail Industry News 1.49% 17.81x
Law School Research Cluster 0.39% 16.97x
Accounting 6.39% 16.48x
Environmentally Friendly Cars 0.06% 16.42x
Business News & Information Readers 10.28% 16.40x
Cars, Travel & Food 0.28% 16.31x
Startup Investment 7.08% 16.15x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male