Dstillery Audiences

EXECUTIVE TRAVELERS

Audience Size: 1.3 Million Devices

Explore the Executive Travelers Audience

Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Executive Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Executive Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive Travelers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 63.65% 72.41x
Telemedicine Content Readers 38.44% 69.43x
Finance Continuing Education Researchers 70.48% 67.83x
Financial News Readers 43.92% 61.32x
Small Business COVID-19 Relief Researchers 34.17% 54.64x
Work Comes First Travelers 33.08% 54.29x
Career Focused Individuals 32.85% 51.36x
Ivy League College Researchers 32.41% 50.94x
Financial Investors 67.77% 48.24x
Market Intelligence Researchers 41.47% 47.49x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive Travelers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.46x
J. Crew 0.01% 1.41x
Coach 0.01% 1.24x
Express 0.03% 1.24x
H&M 0.01% 1.22x
Forever 21 0.01% 1.18x
Banana Republic 0.02% 1.14x
White House Black Market 0.02% 1.11x
Chicos 0.02% 1.05x
American Eagle Outfitters 0.02% 1.02x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive Travelers audience is warriortrading.com.

Website Composition Index
warriortrading.com 1.70% 75.27x
bitcoinist.com 1.34% 71.73x
marketbeat.com 3.12% 70.64x
investmentnews.com 1.96% 69.96x
seekingalpha.com 15.75% 63.97x
thefly.com 2.01% 63.94x
retirebeforedad.com 1.19% 60.52x
fxempire.com 1.76% 60.03x
askfinny.com 1.35% 59.42x
streetinsider.com 9.70% 57.93x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive Travelers audience is Mining & Natural Resources.

Content Affinity Composition Index
Mining & Natural Resources 0.39% 45.69x
Personal Finance Researchers 3.95% 41.93x
Personal Investment & Advisor Researchers 6.76% 37.15x
Clean Energy 0.28% 32.30x
Oil & Energy 0.16% 29.85x
Startup Investment 1.03% 26.92x
Job Interview Process 0.12% 26.23x
Canada Tax and Finance Research Cluster 1.16% 25.96x
International Travel 1.79% 25.60x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.24% 23.82x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male