Explore the Executive Travelers Audience
Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 724.4 thousand unique devices whose actions qualify for the Executive Travelers audience.
INTERESTS
The Executive Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Executive Travelers audience is Finance Continuing Education Researchers.
| Interest | Composition | Index |
| Finance Continuing Education Researchers | 69.12% | 73.77x |
| Personal Stock Portfolio Managers | 58.61% | 73.36x |
| Telemedicine Content Readers | 39.16% | 73.09x |
| Market Intelligence Researchers | 56.06% | 59.27x |
| Financial News Readers | 33.01% | 54.44x |
| Work Comes First Travelers | 26.60% | 54.09x |
| Small Business COVID-19 Relief Researchers | 31.92% | 52.99x |
| Retirement Financial Account Researchers | 43.67% | 49.86x |
| Financial Investors | 66.72% | 47.94x |
| Career Focused Individuals | 26.06% | 45.60x |
Composition Percentage:
The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
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APPAREL RETAILERS
The Executive Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Executive Travelers audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.01% | 2.01x |
| Mens Wearhouse | 0.02% | 1.65x |
| LOFT | 0.01% | 1.29x |
| Chicos | 0.01% | 1.26x |
| Gap | 0.01% | 1.19x |
| Urban Outfitters | 0.01% | 1.12x |
| Carhartt | 0.08% | 0.94x |
| Zumiez | 0.01% | 0.91x |
| Maurices | 0.02% | 0.81x |
| Victoria's Secret | 0.01% | 0.68x |
Composition Percentage:
The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
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WEBSITES
The Executive Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Executive Travelers audience is marketbeat.com.
| Website | Composition | Index |
| marketbeat.com | 2.21% | 97.28x |
| stockanalysis.com | 1.59% | 89.14x |
| investmentnews.com | 1.08% | 83.94x |
| seekingalpha.com | 8.69% | 79.92x |
| thefly.com | 1.61% | 78.95x |
| askfinny.com | 1.35% | 74.30x |
| fxempire.com | 1.03% | 70.88x |
| baystreet.ca | 1.31% | 69.36x |
| stocknews.com | 3.33% | 67.75x |
| etf.com | 3.02% | 65.52x |
Composition Percentage:
The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Executive Travelers audience is Mining & Natural Resources.
| Content Affinity | Composition | Index |
| Mining & Natural Resources | 0.43% | 63.26x |
| Personal Finance Researchers | 3.30% | 49.52x |
| Personal Investment & Advisor Researchers | 5.28% | 42.19x |
| Clean Energy | 0.21% | 28.16x |
| Canada Tax and Finance Research Cluster | 1.01% | 27.59x |
| International Travel | 1.48% | 24.75x |
| European Museums, Restaurants & Events | 0.18% | 23.30x |
| Accounting | 1.76% | 22.92x |
| Smart Travel | 1.57% | 21.52x |
| Shipping & Logistics | 0.24% | 21.38x |
Composition Percentage:
The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
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DEMOGRAPHICS
The Executive Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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