Dstillery Audiences

EXECUTIVE TRAVELERS

Audience Size: 2.2 Million Devices

Explore the Executive Travelers Audience

Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Executive Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Executive Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive Travelers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 60.47% 42.30x
Finance Continuing Education Researchers 62.22% 37.89x
Financial News Readers 49.54% 36.20x
Men's Clothing Shoppers 48.18% 32.66x
Credit Card Researchers 51.69% 32.47x
Executive and C-Suite 40.11% 32.28x
Ivy League College Researchers 46.98% 32.01x
Career Focused Individuals 49.36% 31.98x
Work Comes First Travelers 52.38% 31.94x
Cholesterol Researchers 44.44% 31.73x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive Travelers audience is Gap.

Location Composition Index
Gap 0.01% 1.63x
Jos A. Bank Clothiers 0.01% 1.60x
Mens Wearhouse 0.02% 1.46x
Dressbarn 0.01% 1.44x
Express 0.01% 1.36x
Victoria's Secret 0.01% 1.26x
The Childrens Place 0.01% 1.20x
Old Navy 0.01% 1.12x
Carhartt 0.11% 0.91x
Maurices 0.01% 0.75x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive Travelers audience is institutionalinvestor.com.

Website Composition Index
institutionalinvestor.com 1.56% 47.49x
gurufocus.com 1.37% 45.73x
dividendinvestor.com 1.13% 44.92x
rothira.com 2.69% 44.29x
thetaxadviser.com 2.02% 43.39x
marketbeat.com 1.59% 43.23x
pehub.com 1.63% 42.56x
advisorhub.com 1.17% 40.90x
investinganswers.com 2.50% 40.57x
taxpolicycenter.org 1.64% 39.77x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.72% 34.81x
Personal Finance Researchers 7.72% 28.89x
Retail Industry News 1.19% 25.16x
Business News & Information Readers 6.29% 24.89x
Teaching Abroad 0.10% 24.48x
Social & Demographic Trends 0.52% 23.44x
Franchising 0.16% 22.87x
Personal Investment & Advisor Researchers 10.24% 22.64x
Assorted Topics (Business Support ToolsForm Templates) 0.26% 22.31x
Startup Investment 5.57% 21.31x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male