Dstillery Audiences

EXECUTIVE TRAVELERS

Audience Size: 3.3 Million Devices

Explore the Executive Travelers Audience

Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Executive Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Executive Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive Travelers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 62.95% 45.28x
Finance Continuing Education Researchers 65.55% 41.70x
Financial News Readers 50.88% 38.97x
Home Custom Bedroom Decorators 46.80% 36.81x
Custom Home Lighting Shoppers 46.80% 36.81x
Credit Card Researchers 53.07% 36.43x
Men's Clothing Shoppers 50.91% 35.73x
Work Comes First Travelers 51.26% 35.32x
Executive and C-Suite 44.40% 35.12x
Mens Business Clothes Shoppers 47.66% 35.06x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive Travelers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.62x
Banana Republic 0.02% 1.57x
J. Crew 0.01% 1.55x
H&M 0.01% 1.38x
Old Navy 0.02% 1.31x
Gap 0.02% 1.26x
Jos A. Bank Clothiers 0.01% 1.24x
Lane Bryant 0.01% 1.18x
Chicos 0.01% 1.14x
Mens Wearhouse 0.05% 1.10x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive Travelers audience is wealthmanagement.com.

Website Composition Index
wealthmanagement.com 1.25% 47.05x
finra.org 1.21% 46.55x
accountingtoday.com 1.07% 42.62x
americanbar.org 1.01% 42.08x
insurancejournal.com 1.35% 42.00x
institutionalinvestor.com 2.79% 41.62x
rothira.com 5.06% 41.43x
americanbanker.com 1.13% 41.12x
morningstar.com 1.10% 40.41x
whitecoatinvestor.com 2.40% 39.13x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.71% 33.83x
Personal Finance Researchers 9.54% 31.40x
Retail Industry News 1.63% 26.42x
Personal Investment & Advisor Researchers 11.20% 25.76x
Business News & Information Readers 9.77% 23.46x
Startup Investment 7.20% 22.14x
Accounting 6.38% 21.72x
Social & Demographic Trends 1.00% 21.68x
Law School Research Cluster 0.37% 21.16x
Job Interview Process 0.99% 20.89x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male