Dstillery Audiences

EXECUTIVE TRAVELERS

Audience Size: 2.9 Million Devices

Explore the Executive Travelers Audience

Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Executive Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Executive Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive Travelers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 61.84% 48.24x
Finance Continuing Education Researchers 62.06% 45.28x
Financial News Readers 51.63% 41.40x
Men's Clothing Shoppers 49.56% 37.51x
Credit Card Researchers 52.39% 37.41x
Home Custom Bedroom Decorators 44.50% 36.85x
Custom Home Lighting Shoppers 44.50% 36.84x
Work Comes First Travelers 50.32% 36.62x
Cholesterol Researchers 44.56% 36.53x
Online Grammar Tool Users 46.29% 35.70x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive Travelers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.63x
Victoria's Secret 0.01% 1.29x
Old Navy 0.01% 1.27x
Mens Wearhouse 0.01% 1.14x
Maurices 0.01% 1.06x
Carhartt 0.11% 0.95x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive Travelers audience is institutionalinvestor.com.

Website Composition Index
institutionalinvestor.com 1.96% 49.26x
rothira.com 3.56% 46.59x
gurufocus.com 1.61% 46.46x
dividendinvestor.com 1.40% 44.90x
thetaxadviser.com 2.60% 44.70x
marketbeat.com 1.94% 44.10x
pehub.com 2.05% 43.64x
investmentnews.com 5.21% 42.54x
investinganswers.com 3.44% 42.03x
advisorhub.com 1.36% 41.06x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.09% 38.81x
Personal Finance Researchers 8.62% 33.59x
Retail Industry News 1.28% 28.14x
Business News & Information Readers 7.67% 26.80x
Personal Investment & Advisor Researchers 10.70% 26.11x
Social & Demographic Trends 0.65% 24.19x
Startup Investment 6.19% 23.76x
General Interest 0.14% 23.04x
Law School Research Cluster 0.24% 22.26x
Franchising 0.19% 22.25x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male