Dstillery Audiences

EXECUTIVE TRAVELERS

Audience Size: 4.4 Million Devices

Explore the Executive Travelers Audience

Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Executive Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Executive Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive Travelers audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 46.56% 25.34x
Shared Work Space Researchers 43.46% 21.67x
Investment Banking Professionals 39.13% 20.45x
Enterprise Field Services Researchers 36.26% 20.33x
Finance Continuing Education Researchers 28.88% 18.48x
SEO Specialists 31.72% 18.40x
Cloud Storage Provider Researchers 34.25% 17.71x
Market Intelligence Researchers 24.74% 17.22x
Business Communication Product Researchers 29.51% 16.61x
Online Investors 24.83% 16.06x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive Travelers audience is Intermix.

Location Composition Index
Intermix 0.02% 3.29x
Club Monaco 0.02% 3.07x
Joe's Jeans 0.01% 2.84x
Supreme 0.01% 2.73x
Saint Laurent Paris 0.02% 2.55x
Armani 0.04% 2.53x
Patagonia 0.01% 2.52x
Urban Outfitters 0.07% 2.45x
Kate Spade 0.03% 2.44x
Zara 0.04% 2.43x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive Travelers audience is kkr.com.

Website Composition Index
kkr.com 1.36% 65.89x
institutionalinvestor.com 3.56% 59.08x
finsmes.com 1.71% 58.90x
paulweiss.com 1.05% 58.30x
mofo.com 1.24% 58.20x
akingump.com 1.41% 56.13x
mcguirewoods.com 1.19% 56.00x
ropesgray.com 1.54% 55.79x
klgates.com 1.73% 55.46x
pehub.com 5.09% 55.02x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 5.23% 29.59x
Startup Investment 14.51% 20.94x
Retail Industry News 2.54% 20.68x
Real Estate Cluster 3.24% 20.02x
Data Centers 7.21% 18.31x
Business News & Information Readers 16.73% 18.17x
Work Productivity 5.84% 18.00x
Philanthropy - Nonprofits 1.95% 17.94x
Human Resources & Employee Management 2.38% 17.22x
Meeting Planning & Hotels 1.52% 16.75x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male