Explore the Executive Travelers Audience
Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 50.3 thousand unique devices whose actions qualify for the Executive Travelers audience.
INTERESTS
The Executive Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Executive Travelers audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 34.53% | 190.49x |
| Work Comes First Travelers | 56.65% | 91.70x |
| Getting Off the Grid Travelers | 8.53% | 47.53x |
| Countdown to the Beach Travelers | 0.59% | 40.42x |
| Family Adventures Travelers | 8.64% | 39.81x |
| Venture Capitalists | 45.16% | 21.41x |
| Investment Banking Professionals | 37.24% | 17.93x |
| Shared Work Space Researchers | 40.78% | 16.88x |
| IT News Readers | 42.81% | 15.81x |
| Enterprise Field Services Researchers | 31.68% | 14.91x |
Composition Percentage:
The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
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APPAREL RETAILERS
The Executive Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Executive Travelers audience is Armani.
| Location | Composition | Index |
| Armani | 0.06% | 3.74x |
| Hugo Boss | 0.04% | 3.26x |
| Uniqlo | 0.02% | 2.73x |
| Zara | 0.05% | 2.65x |
| Urban Outfitters | 0.09% | 2.63x |
| Columbia | 0.02% | 2.58x |
| Free People | 0.03% | 2.56x |
| American Apparel | 0.06% | 2.53x |
| Madewell | 0.03% | 2.44x |
| The North Face | 0.04% | 2.34x |
Composition Percentage:
The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
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WEBSITES
The Executive Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Executive Travelers audience is kkr.com.
| Website | Composition | Index |
| kkr.com | 1.44% | 43.92x |
| cooleygo.com | 1.04% | 41.07x |
| finsmes.com | 1.94% | 40.94x |
| paulweiss.com | 1.11% | 39.37x |
| institutionalinvestor.com | 3.90% | 38.32x |
| mofo.com | 1.35% | 38.29x |
| akingump.com | 1.45% | 38.19x |
| ropesgray.com | 1.52% | 37.91x |
| klgates.com | 1.76% | 37.02x |
| pehub.com | 5.66% | 36.98x |
Composition Percentage:
The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Executive Travelers audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 4.50% | 26.53x |
| Human Resources & Employee Management | 2.47% | 19.43x |
| Startup Investment | 15.09% | 19.24x |
| Data Centers | 7.23% | 18.98x |
| Retail Industry News | 2.21% | 18.90x |
| Meeting Planning & Hotels | 1.54% | 18.73x |
| Work Productivity | 5.54% | 18.61x |
| Real Estate Cluster | 2.94% | 18.53x |
| Business News & Information Readers | 14.69% | 16.12x |
| Philanthropy - Nonprofits | 1.58% | 15.47x |
Composition Percentage:
The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
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DEMOGRAPHICS
The Executive Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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