Dstillery Audiences

EXECUTIVE TRAVELERS

Audience Size: 1.6 Million Devices

Explore the Executive Travelers Audience

Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Executive Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Executive Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive Travelers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 65.04% 59.36x
Finance Continuing Education Researchers 68.64% 55.73x
Telemedicine Content Readers 38.15% 54.61x
Financial News Readers 51.73% 52.12x
Work Comes First Travelers 44.30% 47.05x
Career Focused Individuals 44.15% 46.16x
Ivy League College Researchers 43.50% 45.50x
Small Business COVID-19 Relief Researchers 35.66% 44.24x
Executive and C-Suite 39.26% 43.33x
Financial Business Intelligence Researchers 43.98% 42.67x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive Travelers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.80x
Gap 0.02% 1.76x
LOFT 0.02% 1.51x
Hollister 0.01% 1.45x
J. Crew 0.01% 1.44x
Talbots 0.01% 1.29x
Express 0.02% 1.25x
Chicos 0.02% 1.24x
H&M 0.01% 1.23x
White House Black Market 0.02% 1.22x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive Travelers audience is bitcoinist.com.

Website Composition Index
bitcoinist.com 1.98% 57.48x
warriortrading.com 2.27% 56.70x
thefly.com 2.14% 55.31x
stockanalysis.com 1.54% 54.70x
investmentnews.com 2.86% 54.03x
blogs.wsj.com 1.15% 51.15x
etf.com 3.08% 50.58x
thereformedbroker.com 1.13% 49.66x
businesswire.com 1.80% 48.83x
whalewisdom.com 3.30% 48.36x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.16% 49.98x
Business News & Information Readers 0.49% 39.81x
Personal Finance Researchers 4.17% 33.43x
Mining & Natural Resources 0.31% 30.87x
Oil & Energy 0.41% 30.44x
International Development & Health 0.12% 29.10x
Personal Investment & Advisor Researchers 7.84% 29.01x
Retail Industry News 0.16% 28.92x
Learning & Development Products 0.36% 28.43x
Smart Travel 2.52% 24.44x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male