Dstillery Audiences

EXECUTIVE TRAVELERS

Audience Size: 1.4 Million Devices

Explore the Executive Travelers Audience

Below you'll find more information about the Executive Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Executive Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Executive Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive Travelers audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 63.17% 55.84x
Finance Continuing Education Researchers 65.51% 51.58x
Financial News Readers 50.66% 49.56x
Ivy League College Researchers 45.31% 45.12x
Telemedicine Content Readers 35.27% 44.48x
Career Focused Individuals 45.38% 43.93x
Work Comes First Travelers 45.67% 42.82x
Men's Clothing Shoppers 45.64% 42.64x
Executive and C-Suite 40.65% 42.44x
Online Grammar Tool Users 44.99% 42.37x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Interest attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.96x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Location attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive Travelers audience is journalofaccountancy.com.

Website Composition Index
journalofaccountancy.com 1.34% 67.15x
efinancialcareers.com 1.69% 64.92x
coindesk.com 2.37% 64.15x
ssrn.com 1.26% 62.51x
newsbtc.com 1.49% 60.43x
taxfoundation.org 2.97% 60.34x
cmegroup.com 1.02% 59.91x
spindices.com 1.19% 57.11x
extendoffice.com 2.99% 56.60x
investinganswers.com 1.09% 56.44x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Web attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive Travelers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.54% 47.97x
Social & Demographic Trends 0.17% 37.86x
Business News & Information Readers 2.33% 35.50x
Retail Industry News 0.51% 31.88x
Personal Finance Researchers 4.50% 31.66x
Learning & Development Products 1.18% 30.35x
Clean Energy 0.71% 29.02x
Smart Travel 3.43% 28.27x
Men's Dress Shirt Shopping 0.23% 27.67x
International Development & Health 0.31% 27.18x
Composition Percentage: The overlap percentage between the Executive Travelers audience and the Content Affinity attribute.
Index: A comparison of the Executive Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male