Dstillery Audiences

EXECUTIVE AND C-SUITE

Audience Size: 3.2 Million Devices

Explore the Executive and C-Suite Audience

Below you'll find more information about the Executive and C-Suite audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Executive and C-Suite audience.

Dstillery Crafted Audiences

INTERESTS

The Executive and C-Suite audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive and C-Suite audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 61.54% 54.70x
Liberal News Readers 57.45% 53.47x
Market Intelligence Researchers 60.94% 52.07x
Readers of Bengali Content 60.75% 51.71x
Financial News Readers 55.04% 51.21x
Readers of South Asian Content 56.54% 49.35x
Readers of Japanese Content 58.36% 49.20x
Advertising Professionals 58.54% 48.88x
Tech News Enthusiasts 58.40% 47.77x
Boston Trip Planners 54.21% 47.46x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Interest attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive and C-Suite audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive and C-Suite audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 2.05x
Bonobos 0.01% 1.84x
Urban Outfitters 0.04% 1.79x
The North Face 0.02% 1.78x
American Apparel 0.03% 1.73x
Club Monaco 0.01% 1.61x
Ann Taylor 0.02% 1.59x
Lululemon 0.04% 1.56x
Madewell 0.02% 1.54x
Zara 0.02% 1.54x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Location attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive and C-Suite audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive and C-Suite audience is recode.net.

Website Composition Index
recode.net 7.27% 49.37x
ethereumworldnews.com 1.15% 47.18x
weeklystandard.com 3.86% 46.76x
technologyreview.com 8.56% 46.15x
theconversation.com 1.07% 46.12x
thereformedbroker.com 1.04% 45.69x
indiawest.com 2.06% 45.13x
einthusan.tv 1.22% 44.63x
fair.org 1.36% 44.44x
moneyish.com 1.36% 43.98x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Web attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive and C-Suite audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 8.40% 26.58x
Public Policy Media 7.46% 24.64x
Feminism 1.42% 23.18x
Local & Travel England - North Midlands 0.09% 22.40x
Middle East News 8.91% 22.24x
Institutional Investing 2.77% 21.14x
Retail Industry News 1.79% 20.63x
Environmental Conservation 0.11% 20.60x
London Tourism & Events 0.33% 19.71x
Asia Travel 18.11% 19.68x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Content Affinity attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive and C-Suite audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male