Dstillery Audiences

EXECUTIVE AND C-SUITE

Audience Size: 3.3 Million Devices

Explore the Executive and C-Suite Audience

Below you'll find more information about the Executive and C-Suite audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Executive and C-Suite audience.

Dstillery Crafted Audiences

INTERESTS

The Executive and C-Suite audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive and C-Suite audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 60.12% 52.82x
Liberal News Readers 56.99% 50.51x
Market Intelligence Researchers 60.93% 49.33x
Readers of Bengali Content 59.54% 49.08x
Financial News Readers 54.40% 48.65x
Advertising Professionals 56.96% 46.83x
Readers of South Asian Content 55.65% 46.51x
Readers of Japanese Content 57.96% 46.05x
Tech News Enthusiasts 57.81% 45.24x
Boston Trip Planners 53.62% 44.90x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Interest attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive and C-Suite audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive and C-Suite audience is Everlane.

Location Composition Index
Everlane 0.02% 3.07x
Supreme 0.02% 2.53x
Bonobos 0.19% 2.39x
Topshop 0.04% 2.05x
Madewell 0.02% 1.78x
Patagonia 0.02% 1.77x
Uniqlo 0.03% 1.60x
Jos A. Bank Clothiers 0.39% 1.58x
Club Monaco 0.02% 1.52x
REI 0.02% 1.46x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Location attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive and C-Suite audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive and C-Suite audience is recode.net.

Website Composition Index
recode.net 9.21% 43.90x
harpers.org 2.22% 43.81x
weeklystandard.com 4.99% 42.81x
theconversation.com 1.11% 41.90x
thehindubusinessline.com 2.87% 41.54x
qz.com 1.16% 41.44x
middleeasteye.net 2.22% 41.42x
telegraphindia.com 1.71% 41.20x
indiawest.com 2.20% 41.03x
technologyreview.com 10.76% 41.02x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Web attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive and C-Suite audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 8.80% 24.40x
Public Policy Media 7.51% 23.11x
Middle East News 8.37% 22.14x
Feminism 1.61% 21.83x
Local & Travel England - North Midlands 0.08% 21.65x
Social & Demographic Trends 2.40% 21.40x
Institutional Investing 3.01% 20.63x
Environmental Conservation 0.11% 20.10x
Asia Travel 15.57% 19.57x
Retail Industry News 1.95% 19.43x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Content Affinity attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive and C-Suite audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male