Dstillery Audiences

EXECUTIVE AND C-SUITE

Audience Size: 2.8 Million Devices

Explore the Executive and C-Suite Audience

Below you'll find more information about the Executive and C-Suite audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Executive and C-Suite audience.

Dstillery Crafted Audiences

INTERESTS

The Executive and C-Suite audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive and C-Suite audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 62.46% 47.35x
Liberal News Readers 59.63% 47.31x
Readers of Bengali Content 60.87% 46.49x
Financial News Readers 57.47% 45.05x
Advertising Professionals 58.12% 44.58x
Market Intelligence Researchers 61.58% 44.27x
Readers of Japanese Content 58.01% 44.21x
Readers of South Asian Content 55.85% 43.75x
Mens Fitness Publication Readers 53.29% 43.19x
Boston Trip Planners 53.74% 42.56x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Interest attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive and C-Suite audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive and C-Suite audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.57x
Victoria's Secret 0.01% 1.20x
Carhartt 0.10% 1.07x
Mens Wearhouse 0.01% 1.05x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Location attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive and C-Suite audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive and C-Suite audience is telegraphindia.com.

Website Composition Index
telegraphindia.com 1.16% 44.02x
jantakareporter.com 1.16% 42.48x
tribuneindia.com 2.07% 42.26x
technologyreview.com 5.03% 41.64x
mynation.com 1.21% 40.59x
recode.net 4.26% 40.13x
weeklystandard.com 1.32% 39.18x
c4isrnet.com 1.15% 39.18x
aier.org 1.28% 38.48x
fudzilla.com 1.22% 37.47x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Web attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive and C-Suite audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 7.51% 26.70x
Public Policy Media 6.92% 26.66x
Institutional Investing 1.96% 25.70x
Social & Demographic Trends 1.11% 25.17x
Environmental Conservation 0.11% 24.55x
Middle East News 9.67% 24.15x
Feminism 1.29% 23.76x
Retail Industry News 1.39% 23.56x
Local & Travel England - North Midlands 0.12% 22.71x
Local & Travel England - Northern England 0.28% 22.38x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Content Affinity attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive and C-Suite audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male