Dstillery Audiences

EXECUTIVE AND C-SUITE

Audience Size: 2.7 Million Devices

Explore the Executive and C-Suite Audience

Below you'll find more information about the Executive and C-Suite audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Executive and C-Suite audience.

Dstillery Crafted Audiences

INTERESTS

The Executive and C-Suite audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive and C-Suite audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 54.33% 39.43x
Liberal News Readers 48.15% 39.34x
Readers of Bengali Content 52.06% 36.31x
Market Intelligence Researchers 54.13% 35.36x
Financial News Readers 46.32% 34.84x
Readers of South Asian Content 51.86% 32.85x
Tech News Enthusiasts 47.26% 32.61x
Readers of Japanese Content 49.51% 32.53x
Advertising Professionals 49.05% 31.38x
Social Liberals 44.36% 31.14x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Interest attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive and C-Suite audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive and C-Suite audience is Intermix.

Location Composition Index
Intermix 0.02% 2.15x
Joe's Jeans 0.01% 2.05x
Patagonia 0.01% 1.95x
Free People 0.03% 1.84x
Club Monaco 0.01% 1.81x
Supreme 0.01% 1.70x
Kate Spade 0.03% 1.66x
Zara 0.04% 1.65x
American Apparel 0.05% 1.64x
Calvin Klein 0.01% 1.64x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Location attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive and C-Suite audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive and C-Suite audience is commentarymagazine.com.

Website Composition Index
commentarymagazine.com 1.57% 72.42x
france24.com 1.15% 68.71x
thehindubusinessline.com 1.92% 65.16x
grist.org 1.46% 61.83x
ycombinator.com 1.44% 61.20x
econlib.org 1.04% 60.84x
dealbreaker.com 1.78% 60.69x
al-monitor.com 1.19% 60.26x
livemint.com 1.78% 60.00x
themerkle.com 1.37% 59.65x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Web attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive and C-Suite audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.13% 23.81x
Public Policy Media 6.87% 22.89x
Middle East News 10.35% 21.40x
Australia & New Zealand Media 8.72% 21.30x
Feminism 2.25% 21.30x
Home Décor, Furniture, & Decorating 0.11% 21.05x
Social & Demographic Trends 5.51% 20.24x
Retail Industry News 2.44% 20.07x
Philanthropy - Nonprofits 2.13% 20.06x
Asia Travel 11.84% 19.82x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Content Affinity attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive and C-Suite audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male