Dstillery Audiences

EXECUTIVE AND C-SUITE

Audience Size: 3 Million Devices

Explore the Executive and C-Suite Audience

Below you'll find more information about the Executive and C-Suite audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Executive and C-Suite audience.

Dstillery Crafted Audiences

INTERESTS

The Executive and C-Suite audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive and C-Suite audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 61.19% 47.34x
Liberal News Readers 59.00% 46.44x
Financial News Readers 55.92% 45.08x
Market Intelligence Researchers 60.27% 44.70x
Readers of Bengali Content 60.65% 44.60x
Advertising Professionals 58.17% 43.62x
Readers of Japanese Content 58.59% 42.92x
Readers of South Asian Content 57.60% 42.19x
Boston Trip Planners 54.29% 41.96x
Tech News Enthusiasts 57.20% 41.41x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Interest attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive and C-Suite audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive and C-Suite audience is REI.

Location Composition Index
REI 0.01% 2.07x
Uniqlo 0.01% 1.99x
The North Face 0.02% 1.84x
Armani 0.02% 1.69x
American Apparel 0.02% 1.67x
Zara 0.02% 1.66x
Free People 0.02% 1.63x
Hugo Boss 0.02% 1.61x
Lululemon 0.03% 1.60x
Urban Outfitters 0.03% 1.60x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Location attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive and C-Suite audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive and C-Suite audience is technologyreview.com.

Website Composition Index
technologyreview.com 6.42% 42.18x
recode.net 5.59% 42.09x
telegraphindia.com 1.30% 40.77x
weeklystandard.com 2.20% 40.50x
tribuneindia.com 2.30% 37.96x
c4isrnet.com 1.29% 37.51x
aier.org 1.41% 37.13x
fair.org 1.44% 36.65x
nextbigfuture.com 2.42% 36.38x
moneyish.com 1.08% 36.37x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Web attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive and C-Suite audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 7.67% 26.89x
Public Policy Media 6.98% 25.76x
Local & Travel England - North Midlands 0.13% 24.62x
Institutional Investing 2.23% 23.80x
Social & Demographic Trends 1.49% 23.36x
Middle East News 9.19% 23.31x
Feminism 1.37% 22.91x
Local & Travel England - Northern England 0.26% 22.38x
Retail Industry News 1.51% 21.72x
London Tourism & Events 0.31% 20.76x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Content Affinity attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive and C-Suite audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male