Dstillery Audiences

EXECUTIVE AND C-SUITE

Audience Size: 2.2 Million Devices

Explore the Executive and C-Suite Audience

Below you'll find more information about the Executive and C-Suite audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Executive and C-Suite audience.

Dstillery Crafted Audiences

INTERESTS

The Executive and C-Suite audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive and C-Suite audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 54.34% 39.00x
Liberal News Readers 50.94% 38.39x
Market Intelligence Researchers 53.99% 37.59x
Readers of Bengali Content 52.44% 37.30x
Financial News Readers 48.67% 35.11x
Readers of Japanese Content 50.96% 35.00x
Readers of South Asian Content 48.48% 34.69x
Advertising Professionals 49.60% 34.41x
Tech News Enthusiasts 48.11% 33.87x
Social Liberals 47.13% 32.99x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Interest attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive and C-Suite audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive and C-Suite audience is Everlane.

Location Composition Index
Everlane 0.01% 2.58x
Calvin Klein 0.01% 2.55x
Intermix 0.02% 2.36x
Patagonia 0.03% 2.12x
Topshop 0.03% 1.99x
Bonobos 0.11% 1.93x
REI 0.03% 1.81x
Supreme 0.02% 1.76x
Urban Outfitters 0.08% 1.69x
American Apparel 0.07% 1.65x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Location attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive and C-Suite audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive and C-Suite audience is commentarymagazine.com.

Website Composition Index
commentarymagazine.com 1.04% 67.96x
ycombinator.com 1.06% 63.40x
atimes.com 1.06% 61.77x
stridenation.com 1.59% 60.52x
realclearmarkets.com 1.30% 56.92x
thyblackman.com 1.31% 56.56x
fastcodesign.com 2.12% 52.32x
gulfnews.com 1.75% 51.81x
economist.com 22.29% 50.59x
thediplomat.com 1.12% 49.58x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Web attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive and C-Suite audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.29% 21.49x
Australia & New Zealand Media 11.09% 20.07x
Philanthropy - Nonprofits 1.20% 20.01x
Public Policy Media 8.76% 20.01x
Middle East News 10.76% 19.98x
Social & Demographic Trends 3.67% 19.53x
Environmental Conservation 0.16% 18.55x
Law School Research Cluster 0.74% 18.49x
Work Productivity 2.55% 18.32x
Feminism 2.15% 18.19x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Content Affinity attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive and C-Suite audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male