Dstillery Audiences

EXECUTIVE AND C-SUITE

Audience Size: 2.7 Million Devices

Explore the Executive and C-Suite Audience

Below you'll find more information about the Executive and C-Suite audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Executive and C-Suite audience.

Dstillery Crafted Audiences

INTERESTS

The Executive and C-Suite audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive and C-Suite audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 46.75% 39.90x
Financial Business Intelligence Researchers 54.84% 39.77x
Readers of Bengali Content 52.85% 36.55x
Financial News Readers 43.56% 35.77x
Market Intelligence Researchers 53.13% 35.71x
Readers of South Asian Content 49.82% 32.52x
Tech News Enthusiasts 46.74% 32.38x
Readers of Japanese Content 49.28% 31.53x
Advertising Professionals 48.77% 30.19x
Media Buying Professionals 47.34% 30.05x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Interest attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive and C-Suite audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive and C-Suite audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.49x
Club Monaco 0.01% 2.34x
American Apparel 0.04% 2.03x
Free People 0.02% 1.92x
Ann Taylor 0.02% 1.81x
Levi Strauss 0.01% 1.79x
Uniqlo 0.01% 1.73x
Zara 0.03% 1.69x
Madewell 0.02% 1.64x
Hugo Boss 0.01% 1.64x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Location attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive and C-Suite audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive and C-Suite audience is liveonlineradio.net.

Website Composition Index
liveonlineradio.net 0.19% 101.03x
indiatvnews.com 0.76% 90.62x
thequint.com 0.70% 90.27x
peacefmonline.com 0.24% 86.45x
itzgeek.com 0.17% 85.02x
afr.com 0.66% 82.50x
typingstudy.com 0.39% 79.72x
domain-b.com 0.16% 78.51x
thehansindia.com 0.43% 78.27x
fortuneconferences.com 0.16% 77.39x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Web attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive and C-Suite audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.39% 24.06x
Public Policy Media 6.99% 22.49x
Home Décor, Furniture, & Decorating 0.14% 22.16x
Local & Travel England - East Midlands 0.34% 22.10x
Middle East News 10.47% 20.67x
India Bollywood, Weddings & Gossip 5.39% 20.61x
Feminism 2.34% 20.60x
Local & Travel England - North Midlands 0.07% 20.41x
Australia & New Zealand Media 8.99% 20.18x
Retail Industry News 2.52% 20.16x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Content Affinity attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive and C-Suite audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000