Dstillery Audiences

EXECUTIVE AND C-SUITE

Audience Size: 2.4 Million Devices

Explore the Executive and C-Suite Audience

Below you'll find more information about the Executive and C-Suite audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Executive and C-Suite audience.

Dstillery Crafted Audiences

INTERESTS

The Executive and C-Suite audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive and C-Suite audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 59.60% 52.38x
Readers of Bengali Content 60.53% 51.85x
Liberal News Readers 58.88% 51.64x
Market Intelligence Researchers 58.34% 49.09x
Readers of Japanese Content 56.87% 48.95x
Financial News Readers 57.05% 48.68x
Readers of South Asian Content 54.49% 48.47x
Advertising Professionals 57.44% 47.85x
Mens Fitness Publication Readers 53.50% 46.11x
Tech News Enthusiasts 55.80% 45.51x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Interest attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive and C-Suite audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive and C-Suite audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.51x
Victoria's Secret 0.01% 1.41x
Maurices 0.01% 1.10x
Mens Wearhouse 0.01% 1.09x
Carhartt 0.13% 1.05x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Location attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive and C-Suite audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive and C-Suite audience is jantakareporter.com.

Website Composition Index
jantakareporter.com 1.29% 48.69x
mynation.com 1.14% 47.53x
tribuneindia.com 1.38% 46.88x
technologyreview.com 3.40% 43.02x
recode.net 2.65% 41.14x
bostonreview.net 1.09% 40.77x
thenewsminute.com 2.95% 39.96x
archaeology.org 2.01% 39.31x
defenseone.com 2.46% 38.25x
kdnuggets.com 1.32% 38.05x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Web attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive and C-Suite audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.15% 28.66x
Institutional Investing 1.53% 28.35x
Australia & New Zealand Media 7.41% 27.33x
Public Policy Media 6.68% 26.92x
Social & Demographic Trends 0.66% 25.22x
Middle East News 9.62% 25.03x
Retail Industry News 1.13% 24.83x
Local & Travel England - North Midlands 0.15% 24.57x
Writing & Publishing 2.51% 23.65x
Scotland Travel 0.22% 22.98x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Content Affinity attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive and C-Suite audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male