Dstillery Audiences

EXECUTIVE AND C-SUITE

Audience Size: 4.3 Million Devices

Explore the Executive and C-Suite Audience

Below you'll find more information about the Executive and C-Suite audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Executive and C-Suite audience.

Dstillery Crafted Audiences

INTERESTS

The Executive and C-Suite audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive and C-Suite audience is Financial Business Intelligence Researchers.

Interest Composition Index
Financial Business Intelligence Researchers 62.57% 41.41x
Liberal News Readers 59.93% 40.77x
Readers of Bengali Content 59.34% 39.64x
Market Intelligence Researchers 61.63% 39.25x
Financial News Readers 57.26% 38.77x
Readers of South Asian Content 56.03% 38.45x
Readers of Japanese Content 57.53% 38.43x
Advertising Professionals 59.35% 37.87x
Mens Fitness Publication Readers 53.25% 37.12x
Tech News Enthusiasts 58.00% 36.86x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Interest attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive and C-Suite audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive and C-Suite audience is American Apparel.

Location Composition Index
American Apparel 0.04% 1.92x
Bonobos 0.02% 1.89x
Uniqlo 0.02% 1.74x
Madewell 0.03% 1.73x
Urban Outfitters 0.05% 1.72x
Club Monaco 0.01% 1.72x
Patagonia 0.01% 1.71x
Armani 0.03% 1.69x
REI 0.02% 1.69x
Ann Taylor 0.02% 1.60x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Location attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive and C-Suite audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive and C-Suite audience is recode.net.

Website Composition Index
recode.net 5.10% 34.73x
technologyreview.com 5.96% 34.13x
weeklystandard.com 2.63% 32.90x
fair.org 1.17% 31.45x
ntknetwork.com 1.37% 30.94x
nextbigfuture.com 2.16% 30.60x
telegraphindia.com 1.12% 30.21x
indiawest.com 1.47% 29.83x
c4isrnet.com 1.13% 29.52x
aier.org 1.23% 29.41x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Web attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive and C-Suite audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 7.83% 23.40x
Public Policy Media 6.95% 22.50x
Feminism 1.30% 21.95x
Middle East News 8.41% 19.65x
Local & Travel England - North Midlands 0.09% 19.36x
Institutional Investing 2.29% 19.05x
Environmental Conservation 0.10% 18.67x
Social & Demographic Trends 1.57% 18.25x
Retail Industry News 1.49% 17.81x
Cuba & Mexico Media 0.95% 17.15x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Content Affinity attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive and C-Suite audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male