Dstillery Audiences

EXECUTIVE AND C-SUITE

Audience Size: 2.6 Million Devices

Explore the Executive and C-Suite Audience

Below you'll find more information about the Executive and C-Suite audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Executive and C-Suite audience.

Dstillery Crafted Audiences

INTERESTS

The Executive and C-Suite audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive and C-Suite audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 46.49% 54.54x
Financial Business Intelligence Researchers 54.26% 54.14x
Readers of Bengali Content 51.75% 50.53x
Market Intelligence Researchers 53.89% 49.83x
Financial News Readers 45.41% 49.26x
Readers of Japanese Content 47.69% 48.47x
Readers of South Asian Content 47.09% 48.11x
Advertising Professionals 46.68% 47.06x
Tech News Enthusiasts 45.57% 46.58x
Social Liberals 42.97% 45.38x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Interest attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive and C-Suite audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive and C-Suite audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.40x
Mens Wearhouse 0.41% 1.13x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Location attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive and C-Suite audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive and C-Suite audience is commentarymagazine.com.

Website Composition Index
commentarymagazine.com 1.13% 75.67x
ycombinator.com 1.17% 67.73x
atimes.com 1.18% 66.89x
stridenation.com 1.47% 63.96x
realclearmarkets.com 1.35% 61.59x
fastcodesign.com 2.48% 60.47x
thehindubusinessline.com 2.38% 60.35x
thyblackman.com 1.23% 58.83x
gulfnews.com 1.99% 58.00x
morningticker.com 1.38% 55.57x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Web attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive and C-Suite audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.83% 25.35x
Australia & New Zealand Media 8.69% 24.97x
Middle East News 9.88% 24.77x
Public Policy Media 7.14% 24.71x
Feminism 2.09% 23.50x
Philanthropy - Nonprofits 1.94% 22.60x
Social & Demographic Trends 4.62% 22.39x
Retail Industry News 2.33% 22.04x
Asia Travel 13.23% 21.61x
India Bollywood, Weddings & Gossip 5.74% 21.44x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Content Affinity attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive and C-Suite audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male