Dstillery Audiences

EXECUTIVE AND C-SUITE

Audience Size: 2.6 Million Devices

Explore the Executive and C-Suite Audience

Below you'll find more information about the Executive and C-Suite audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Executive and C-Suite audience.

Dstillery Crafted Audiences

INTERESTS

The Executive and C-Suite audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Executive and C-Suite audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 46.25% 39.93x
Financial Business Intelligence Researchers 55.54% 39.32x
Readers of Bengali Content 52.44% 36.10x
Financial News Readers 45.86% 35.63x
Market Intelligence Researchers 55.99% 35.20x
Readers of Japanese Content 48.46% 34.04x
Readers of South Asian Content 51.22% 33.96x
Tech News Enthusiasts 46.90% 33.33x
Advertising Professionals 48.29% 32.91x
Social Liberals 42.18% 32.91x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Interest attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Executive and C-Suite audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Executive and C-Suite audience is Everlane.

Location Composition Index
Everlane 0.01% 2.90x
Intermix 0.02% 2.48x
Zara 0.06% 2.27x
Club Monaco 0.02% 2.24x
Uniqlo 0.03% 2.24x
American Apparel 0.07% 2.23x
Joe's Jeans 0.01% 2.15x
Levi Strauss 0.02% 2.15x
Calvin Klein 0.02% 2.07x
Madewell 0.04% 2.03x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Location attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Web Insights

WEBSITES

The Executive and C-Suite audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Executive and C-Suite audience is commentarymagazine.com.

Website Composition Index
commentarymagazine.com 1.35% 83.65x
grist.org 1.23% 71.60x
atimes.com 1.43% 69.65x
thehindubusinessline.com 2.23% 68.27x
ycombinator.com 1.39% 67.21x
fastcodesign.com 3.09% 66.58x
zeenews.india.com 1.09% 66.45x
realclearmarkets.com 1.62% 64.21x
stridenation.com 1.49% 63.08x
gulfnews.com 2.47% 62.42x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Web attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Executive and C-Suite audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.99% 24.09x
Public Policy Media 6.59% 23.17x
Middle East News 9.71% 23.12x
Australia & New Zealand Media 8.45% 22.90x
Home Décor, Furniture, & Decorating 0.09% 22.45x
Feminism 2.20% 22.15x
Social & Demographic Trends 5.19% 21.49x
Philanthropy - Nonprofits 2.08% 21.10x
Retail Industry News 2.41% 21.08x
Asia Travel 11.99% 20.37x
Composition Percentage: The overlap percentage between the Executive and C-Suite audience and the Content Affinity attribute.
Index: A comparison of the Executive and C-Suite audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Executive and C-Suite audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male