Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 73.86% 58.15x
Men's Health Researchers 65.18% 56.17x
Mens Fitness Publication Readers 56.42% 50.55x
Running Enthusiasts 50.43% 43.73x
Women's Fitness Enthusiasts 50.50% 43.18x
Bodybuilding Enthusiasts 51.70% 40.48x
Indoor Cycling & Spinning Enthusiasts 46.71% 40.20x
Women's Health Researchers 46.96% 39.48x
Fitness Enthusiasts 45.98% 38.76x
Weight Loss Researchers 47.80% 38.52x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.03% 1.56x
Patagonia 0.01% 1.55x
Armani 0.03% 1.54x
Madewell 0.02% 1.42x
Urban Outfitters 0.05% 1.41x
H&M 0.07% 1.38x
Aeropostale 0.07% 1.37x
Uniqlo 0.02% 1.35x
REI 0.02% 1.33x
Lululemon 0.04% 1.32x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is mensfitness.com.

Website Composition Index
mensfitness.com 3.19% 80.95x
muscleandperformance.com 3.04% 61.39x
theidleman.com 3.23% 52.96x
oxygenmag.com 1.87% 50.86x
xojane.com 3.30% 48.84x
muscleandstrength.com 11.49% 47.94x
youbeauty.com 1.34% 47.32x
12minuteathlete.com 1.33% 45.95x
breakingmuscle.com 2.52% 45.37x
spotebi.com 1.18% 45.04x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 12.46% 33.39x
Assorted Topics (Television, Origami, Men's Health) 0.95% 23.10x
Men's Dress Shirt Shopping 1.28% 21.33x
Crossfit & Obstacle Race Enthusiasts 4.91% 21.01x
Active Lifestyle Enthusiasts 0.13% 20.06x
Weight Loss & Nutrition Assistance Researchers 18.84% 19.52x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.03% 17.53x
Healthy Eating Researchers 2.52% 16.71x
Mysticism 0.28% 16.50x
Reproductive Health 2.36% 16.17x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male