Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 77.30% 49.76x
Men's Health Researchers 64.30% 47.26x
Mens Fitness Publication Readers 49.67% 40.69x
Women's Fitness Enthusiasts 42.80% 34.41x
Running Enthusiasts 45.23% 33.79x
Bodybuilding Enthusiasts 56.41% 29.94x
Fitness Enthusiasts 40.09% 29.58x
Women's Fashion Magazine Readers 32.23% 25.91x
Healthy Eaters 34.39% 25.73x
Luxury Fitness Shoppers 37.35% 25.31x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.89x
Express Outlets 0.01% 1.87x
Club Monaco 0.02% 1.73x
Columbia 0.02% 1.68x
American Apparel 0.07% 1.65x
Zara 0.05% 1.65x
Madewell 0.03% 1.59x
Levi Strauss 0.02% 1.57x
Michael Kors 0.04% 1.43x
Lorna Jane 0.01% 1.41x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is tigerfitness.com.

Website Composition Index
tigerfitness.com 1.81% 106.84x
jtsstrength.com 1.52% 99.16x
mensfitness.com 9.00% 89.24x
schwarzenegger.com 1.22% 88.85x
poliquingroup.com 1.74% 81.66x
building-muscle101.com 1.20% 80.00x
muscleandperformance.com 4.86% 69.62x
popworkouts.com 1.17% 69.00x
muscleandstrength.com 18.23% 67.28x
elitefts.com 3.56% 66.47x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 24.11% 38.55x
Crossfit & Obstacle Race Enthusiasts 9.30% 23.17x
Men's Dress Shirt Shopping 3.46% 22.47x
Assorted Topics (Television, Origami, Men's Health) 0.38% 22.30x
Weight Loss & Nutrition Assistance Researchers 27.99% 21.27x
Active Lifestyle Enthusiasts 0.22% 18.42x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.17% 16.90x
Healthy Eating Researchers 6.26% 16.88x
Assorted Topics (Viral Media, Paid Traffic) 9.42% 15.38x
Sports - Skiing, Snowboarding 0.05% 15.22x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male