Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 1.8 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 57.32% 62.86x
Mens Fitness Publication Readers 54.38% 59.46x
Weight Lifting Enthusiasts 66.69% 57.61x
Women's Fitness Enthusiasts 45.95% 50.57x
Running Enthusiasts 43.97% 49.13x
Women's Health Researchers 44.73% 48.13x
Cholesterol Researchers 34.39% 43.76x
Wellness Enthusiasts 39.02% 43.53x
Indoor Cycling & Spinning Enthusiasts 39.60% 43.52x
Women's Fashion Magazine Readers 40.52% 43.30x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.71x
Eddie Bauer 0.01% 1.69x
White House Black Market 0.03% 1.59x
Express 0.03% 1.52x
LOFT 0.03% 1.48x
Hollister 0.02% 1.39x
J. Crew 0.01% 1.37x
Jos A. Bank Clothiers 0.02% 1.34x
Talbots 0.01% 1.32x
Old Navy 0.04% 1.20x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is allhiphop.com.

Website Composition Index
allhiphop.com 1.47% 53.40x
boxrox.com 8.18% 49.72x
bjpenn.com 1.01% 48.50x
manrepeller.com 1.80% 47.96x
prowrestlingsheet.com 3.14% 43.93x
arynews.tv 1.49% 42.75x
themaclife.com 2.75% 42.10x
newsarama.com 1.77% 40.60x
allkpop.com 1.38% 40.17x
talkbasket.net 3.58% 38.86x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Crossfit & Obstacle Race Enthusiasts.

Content Affinity Composition Index
Crossfit & Obstacle Race Enthusiasts 0.39% 34.40x
Weight Lifting Enthusiasts 3.36% 34.34x
Assorted Topics (Television, Origami, Men's Health) 2.09% 29.53x
Canada Shopping - General Commerce 0.19% 21.18x
Fashion & Retail 0.17% 18.41x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 1.35% 18.21x
Bags & Luggage 1.13% 17.50x
Fashion Cluster 10.80% 17.00x
Canada Consumer Product Cluster 2.62% 16.98x
Toronto Tourism 0.13% 16.87x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male