Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 75.29% 54.15x
Men's Health Researchers 65.84% 51.27x
Mens Fitness Publication Readers 56.08% 46.37x
Women's Fitness Enthusiasts 50.30% 39.72x
Running Enthusiasts 51.16% 39.48x
Bodybuilding Enthusiasts 52.34% 38.38x
Indoor Cycling & Spinning Enthusiasts 47.59% 36.39x
Weight Loss Researchers 47.53% 36.01x
Women's Health Researchers 46.94% 36.01x
Fitness Enthusiasts 45.01% 35.50x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.11x
Bonobos 0.14% 1.74x
Jos A. Bank Clothiers 0.42% 1.51x
Topshop 0.03% 1.46x
REI 0.03% 1.45x
White House Black Market 0.48% 1.44x
Mens Wearhouse 0.66% 1.42x
Patagonia 0.02% 1.35x
Free People 0.03% 1.31x
Johnston and Murphy 0.62% 1.28x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is muscleandperformance.com.

Website Composition Index
muscleandperformance.com 3.13% 55.45x
mensfitness.com 3.09% 53.44x
muscleandstrength.com 11.49% 44.73x
12minuteathlete.com 1.24% 40.93x
darkironfitness.com 1.32% 40.83x
theidleman.com 3.48% 40.53x
elitefts.com 2.68% 40.34x
oxygenmag.com 1.68% 39.23x
athleticmuscle.net 1.17% 37.19x
fitnessblender.com 4.93% 35.03x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 13.94% 30.58x
Men's Dress Shirt Shopping 1.56% 20.03x
Assorted Topics (Television, Origami, Men's Health) 0.27% 19.97x
Crossfit & Obstacle Race Enthusiasts 5.54% 19.55x
Active Lifestyle Enthusiasts 0.15% 17.97x
Weight Loss & Nutrition Assistance Researchers 20.90% 17.80x
Healthy Eating Researchers 3.14% 16.17x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.15% 15.37x
Mysticism 0.29% 14.87x
Reproductive Health 3.02% 14.57x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male