Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 78.01% 45.87x
Men's Health Researchers 64.13% 44.97x
Mens Fitness Publication Readers 48.20% 37.29x
Running Enthusiasts 41.30% 30.39x
Women's Fitness Enthusiasts 42.44% 30.25x
Bodybuilding Enthusiasts 54.32% 27.80x
Fitness Enthusiasts 36.60% 26.14x
Yogis 37.56% 22.46x
Healthy Eaters 33.30% 21.93x
Women's Fashion Magazine Readers 30.55% 21.88x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is American Apparel.

Location Composition Index
American Apparel 0.05% 1.81x
Lorna Jane 0.01% 1.53x
Columbia 0.01% 1.52x
Calvin Klein 0.01% 1.52x
Patagonia 0.01% 1.44x
Eddie Bauer 0.01% 1.40x
Uniqlo 0.02% 1.40x
Ann Taylor 0.02% 1.39x
Express 0.03% 1.36x
Zara 0.03% 1.32x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is spotmebro.com.

Website Composition Index
spotmebro.com 0.23% 109.41x
flexonline.com 1.09% 107.60x
intense-workout.com 0.23% 106.03x
therippedathlete.com 0.21% 98.74x
oldschooltrainer.com 0.25% 98.68x
schwarzenegger.com 1.29% 95.29x
tigerfitness.com 2.90% 94.84x
aworkoutroutine.com 0.29% 94.68x
cutandjacked.com 0.31% 92.57x
westside-barbell.com 0.20% 86.13x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 25.98% 37.65x
Crossfit & Obstacle Race Enthusiasts 9.81% 22.49x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.41% 20.41x
Men's Dress Shirt Shopping 3.84% 20.16x
Weight Loss & Nutrition Assistance Researchers 28.12% 19.95x
Sports - Skiing, Snowboarding 0.06% 15.40x
Active Lifestyle Enthusiasts 0.20% 15.21x
Healthy Eating Researchers 6.72% 15.19x
Assorted Topics #11709 (Green Energy, Photoshop, Tattoos, India Fashion) 2.87% 14.58x
Assorted Topics #11153 (Viral Media, Paid Traffic) 9.44% 13.41x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999