Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 2.2 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 59.49% 64.42x
Weight Lifting Enthusiasts 66.99% 61.32x
Mens Fitness Publication Readers 53.44% 59.72x
Women's Fitness Enthusiasts 46.92% 52.56x
Running Enthusiasts 46.53% 50.92x
Women's Health Researchers 45.18% 49.46x
Beard Care Researchers 48.75% 48.54x
Wellness Enthusiasts 44.37% 47.90x
Indoor Cycling & Spinning Enthusiasts 42.28% 47.10x
Women's Fashion Magazine Readers 43.85% 45.33x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.34x
Mens Wearhouse 0.01% 1.26x
Maurices 0.02% 1.04x
Old Navy 0.01% 1.02x
Victoria's Secret 0.02% 0.96x
Express 0.01% 0.95x
Carhartt 0.10% 0.92x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is muscleandstrength.com.

Website Composition Index
muscleandstrength.com 2.07% 76.98x
muscleandperformance.com 1.35% 59.98x
forum.bodybuilding.com 7.25% 57.68x
roguefitness.com 2.27% 48.86x
fitnessmagazine.com 2.05% 48.30x
bodybuilding.com 13.10% 44.58x
ambrosiaforheads.com 1.37% 42.19x
oxygenmag.com 1.35% 41.92x
lordsofpain.net 2.57% 41.66x
allhiphop.com 5.10% 40.81x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 5.74% 37.83x
Crossfit & Obstacle Race Enthusiasts 1.50% 30.38x
Assorted Topics (Television, Origami, Men's Health) 1.80% 30.19x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.17% 23.76x
Hipster Clothing 0.10% 22.70x
Men's Dress Shirt Shopping 0.22% 22.64x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 2.33% 21.75x
Reproductive Health 0.26% 19.63x
Celebrity Gossip 0.95% 19.41x
Marijuana 0.16% 19.18x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male