Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 77.84% 85.72x
Men's Health Researchers 64.89% 79.89x
Mens Fitness Publication Readers 51.22% 68.77x
Bodybuilding Enthusiasts 51.97% 59.76x
Women's Fitness Enthusiasts 43.49% 56.56x
Running Enthusiasts 46.75% 56.31x
Women's Health Researchers 39.20% 51.13x
Fitness Enthusiasts 40.44% 50.67x
Weight Loss Researchers 43.20% 50.65x
Indoor Cycling & Spinning Enthusiasts 43.80% 50.20x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.39x
REI 0.03% 1.76x
Supreme 0.02% 1.67x
Bonobos 0.11% 1.62x
Jos A. Bank Clothiers 0.51% 1.59x
Uniqlo 0.03% 1.51x
Club Monaco 0.03% 1.46x
The North Face 0.04% 1.44x
Johnston and Murphy 0.22% 1.43x
Mens Wearhouse 0.74% 1.42x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is jtsstrength.com.

Website Composition Index
jtsstrength.com 1.24% 101.47x
tigerfitness.com 1.74% 95.81x
schwarzenegger.com 1.45% 81.19x
poliquingroup.com 1.41% 80.66x
mensfitness.com 6.69% 80.06x
muscleandperformance.com 5.66% 78.66x
building-muscle101.com 1.37% 73.11x
kingofthegym.com 1.20% 67.29x
muscleandstrength.com 19.59% 64.44x
popworkouts.com 1.30% 63.48x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 24.02% 44.37x
Crossfit & Obstacle Race Enthusiasts 8.98% 27.75x
Men's Dress Shirt Shopping 2.89% 27.52x
Assorted Topics (Television, Origami, Men's Health) 0.34% 27.49x
Active Lifestyle Enthusiasts 0.23% 23.47x
Weight Loss & Nutrition Assistance Researchers 29.93% 23.19x
Healthy Eating Researchers 5.35% 21.03x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.96% 19.36x
Sports - Skiing, Snowboarding 0.03% 17.70x
Higher Education 3.27% 17.46x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male