Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 3.3 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 72.00% 48.97x
Men's Health Researchers 63.48% 48.81x
Mens Fitness Publication Readers 55.03% 44.61x
Running Enthusiasts 50.11% 38.45x
Women's Fitness Enthusiasts 47.96% 38.41x
Women's Health Researchers 45.35% 35.98x
Beard Care Researchers 50.48% 35.57x
Indoor Cycling & Spinning Enthusiasts 46.17% 35.30x
Fitness Enthusiasts 45.67% 33.80x
Weight Loss Researchers 44.78% 33.68x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.71x
LOFT 0.01% 1.69x
The Childrens Place 0.01% 1.32x
Old Navy 0.02% 1.30x
Carhartt 0.13% 1.14x
Journeys 0.01% 1.09x
Victoria's Secret 0.01% 0.94x
Mens Wearhouse 0.01% 0.83x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is muscleandstrength.com.

Website Composition Index
muscleandstrength.com 7.95% 48.37x
muscleandperformance.com 2.75% 46.84x
elitefts.com 1.99% 46.53x
theidleman.com 1.28% 38.46x
oxygenmag.com 1.72% 36.68x
forum.bodybuilding.com 22.40% 36.60x
fitnessblender.com 2.90% 35.95x
liftvault.com 1.21% 33.71x
bodybuilding.com 30.50% 33.31x
hiconsumption.com 2.90% 33.02x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 10.47% 35.38x
Assorted Topics (Television, Origami, Men's Health) 2.63% 24.73x
Crossfit & Obstacle Race Enthusiasts 3.77% 23.93x
Men's Dress Shirt Shopping 0.85% 21.58x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.01% 19.32x
Weight Loss & Nutrition Assistance Researchers 17.58% 17.58x
Mysticism 0.28% 16.80x
Instagram Management 0.15% 16.60x
Dermatology 1.58% 16.36x
Paleo & Keto Diet Enthusiasts 4.80% 16.29x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male