Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 1.2 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 81.38% 74.62x
Men's Health Researchers 31.76% 73.61x
Wellness Enthusiasts 11.76% 61.40x
Mens Fitness Publication Readers 27.86% 59.75x
Women's Fitness Enthusiasts 26.14% 54.42x
Women's Health Researchers 25.66% 51.02x
Women’s Lifestyle Blogs Researchers 11.21% 48.69x
Retired Government Employees 12.42% 47.48x
Women’s Fashion Blogs Readers 20.52% 47.00x
Beard Care Researchers 17.25% 46.58x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.87x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is boxrox.com.

Website Composition Index
boxrox.com 1.21% 66.78x
theworkoutdigest.com 2.00% 63.65x
thefitnessphantom.com 1.20% 59.48x
whitecoattrainer.com 1.13% 58.91x
liftvault.com 2.28% 57.62x
breakingmuscle.com 4.35% 56.92x
fitwirr.com 2.32% 55.00x
muscleandfitness.com 27.87% 54.76x
powerliftingtechnique.com 5.66% 49.65x
t-nation.com 2.68% 48.72x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 4.35% 50.93x
Assorted Topics (Television, Origami, Men's Health) 0.85% 33.84x
Vegans & Animal Welfare 0.12% 23.05x
Quebec Vacations 1.05% 22.25x
Action Sports 0.14% 20.80x
Winter Sports & Gear 0.13% 18.88x
Bags & Luggage 0.84% 18.29x
Celebrity Gossip 0.23% 16.66x
Local & Travel England - East Midlands 0.08% 16.52x
Fashion Cluster 9.92% 16.28x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male