Explore the Exercise and Gym Researchers Audience
Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.
INTERESTS
The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.
| Interest | Composition | Index |
| Weight Lifting Enthusiasts | 73.86% | 58.15x |
| Men's Health Researchers | 65.18% | 56.17x |
| Mens Fitness Publication Readers | 56.42% | 50.55x |
| Running Enthusiasts | 50.43% | 43.73x |
| Women's Fitness Enthusiasts | 50.50% | 43.18x |
| Bodybuilding Enthusiasts | 51.70% | 40.48x |
| Indoor Cycling & Spinning Enthusiasts | 46.71% | 40.20x |
| Women's Health Researchers | 46.96% | 39.48x |
| Fitness Enthusiasts | 45.98% | 38.76x |
| Weight Loss Researchers | 47.80% | 38.52x |
Composition Percentage:
The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
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APPAREL RETAILERS
The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.03% | 1.56x |
| Patagonia | 0.01% | 1.55x |
| Armani | 0.03% | 1.54x |
| Madewell | 0.02% | 1.42x |
| Urban Outfitters | 0.05% | 1.41x |
| H&M | 0.07% | 1.38x |
| Aeropostale | 0.07% | 1.37x |
| Uniqlo | 0.02% | 1.35x |
| REI | 0.02% | 1.33x |
| Lululemon | 0.04% | 1.32x |
Composition Percentage:
The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
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WEBSITES
The Exercise and Gym Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Exercise and Gym Researchers audience is mensfitness.com.
| Website | Composition | Index |
| mensfitness.com | 3.19% | 80.95x |
| muscleandperformance.com | 3.04% | 61.39x |
| theidleman.com | 3.23% | 52.96x |
| oxygenmag.com | 1.87% | 50.86x |
| xojane.com | 3.30% | 48.84x |
| muscleandstrength.com | 11.49% | 47.94x |
| youbeauty.com | 1.34% | 47.32x |
| 12minuteathlete.com | 1.33% | 45.95x |
| breakingmuscle.com | 2.52% | 45.37x |
| spotebi.com | 1.18% | 45.04x |
Composition Percentage:
The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.
| Content Affinity | Composition | Index |
| Weight Lifting Enthusiasts | 12.46% | 33.39x |
| Assorted Topics (Television, Origami, Men's Health) | 0.95% | 23.10x |
| Men's Dress Shirt Shopping | 1.28% | 21.33x |
| Crossfit & Obstacle Race Enthusiasts | 4.91% | 21.01x |
| Active Lifestyle Enthusiasts | 0.13% | 20.06x |
| Weight Loss & Nutrition Assistance Researchers | 18.84% | 19.52x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 3.03% | 17.53x |
| Healthy Eating Researchers | 2.52% | 16.71x |
| Mysticism | 0.28% | 16.50x |
| Reproductive Health | 2.36% | 16.17x |
Composition Percentage:
The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
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DEMOGRAPHICS
The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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