Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 1.8 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 59.09% 61.20x
Weight Lifting Enthusiasts 64.65% 58.69x
Mens Fitness Publication Readers 53.76% 56.91x
Women's Fitness Enthusiasts 47.52% 49.82x
Running Enthusiasts 43.91% 48.76x
Women's Health Researchers 46.29% 46.74x
Wellness Enthusiasts 42.55% 45.50x
Beard Care Researchers 46.35% 44.52x
Indoor Cycling & Spinning Enthusiasts 40.32% 44.45x
Cholesterol Researchers 37.41% 42.80x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 2.45x
Carhartt 0.04% 0.88x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is muscleandstrength.com.

Website Composition Index
muscleandstrength.com 1.25% 80.10x
forum.bodybuilding.com 5.09% 59.44x
muscleandperformance.com 1.09% 56.28x
fitnessmagazine.com 1.18% 50.95x
roguefitness.com 1.44% 50.60x
ambrosiaforheads.com 1.05% 48.14x
lordsofpain.net 2.07% 47.04x
allhiphop.com 3.81% 46.53x
bjpenn.com 2.51% 44.78x
manrepeller.com 4.53% 42.73x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 4.94% 37.37x
Crossfit & Obstacle Race Enthusiasts 1.01% 31.27x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.10% 29.64x
Assorted Topics (Television, Origami, Men's Health) 1.98% 28.38x
Marijuana 0.09% 20.97x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 2.13% 20.97x
Men's Dress Shirt Shopping 0.14% 20.90x
Tattoos & Costumes 0.05% 19.65x
Celebrity Gossip 0.82% 18.39x
Mysticism 0.17% 17.68x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male