Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 1.8 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 63.04% 42.25x
Weight Lifting Enthusiasts 70.18% 41.66x
Mens Fitness Publication Readers 56.29% 39.32x
Running Enthusiasts 49.73% 34.02x
Women's Fitness Enthusiasts 52.21% 33.56x
Women's Health Researchers 48.27% 32.30x
Wellness Enthusiasts 50.67% 32.24x
Beard Care Researchers 52.52% 31.08x
Indoor Cycling & Spinning Enthusiasts 44.92% 31.02x
Fitness Enthusiasts 46.73% 30.03x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.63x
Gap 0.01% 1.62x
LOFT 0.01% 1.54x
White House Black Market 0.01% 1.52x
Victoria's Secret 0.02% 1.45x
American Eagle Outfitters 0.01% 1.27x
The Childrens Place 0.01% 1.23x
Mens Wearhouse 0.02% 1.21x
Buckle 0.01% 1.18x
Express 0.01% 1.16x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is muscleandstrength.com.

Website Composition Index
muscleandstrength.com 4.16% 45.26x
elitefts.com 1.16% 44.23x
muscleandperformance.com 2.06% 39.25x
forum.bodybuilding.com 13.04% 34.88x
fitnessblender.com 1.41% 33.12x
bodybuilding.com 19.65% 32.72x
mmajunkie.com 1.57% 30.61x
oxygenmag.com 1.73% 30.43x
hiconsumption.com 1.39% 28.92x
fitnessmagazine.com 4.54% 28.23x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 8.79% 27.91x
Crossfit & Obstacle Race Enthusiasts 2.76% 21.49x
Assorted Topics (Television, Origami, Men's Health) 2.57% 20.62x
Men's Dress Shirt Shopping 0.56% 19.18x
Teaching Abroad 0.07% 17.69x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.57% 16.05x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 16.04x
Reproductive Health 0.70% 14.75x
Higher Education 0.56% 14.44x
Dermatology 0.78% 14.06x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male