Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 77.71% 47.13x
Men's Health Researchers 63.38% 45.78x
Mens Fitness Publication Readers 49.51% 38.30x
Running Enthusiasts 42.87% 31.58x
Women's Fitness Enthusiasts 42.92% 31.26x
Bodybuilding Enthusiasts 55.25% 28.52x
Fitness Enthusiasts 37.69% 27.54x
Yogis 38.11% 23.48x
Healthy Eaters 33.37% 23.31x
Women's Fashion Magazine Readers 31.53% 23.10x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.57x
American Apparel 0.04% 1.44x
Urban Outfitters 0.06% 1.40x
Gymboree 0.04% 1.34x
Armani 0.03% 1.33x
Lorna Jane 0.01% 1.32x
REI 0.02% 1.31x
Madewell 0.02% 1.29x
Zara 0.03% 1.27x
LL Bean 0.01% 1.27x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is tigerfitness.com.

Website Composition Index
tigerfitness.com 2.32% 97.68x
schwarzenegger.com 1.24% 89.45x
jtsstrength.com 1.90% 87.39x
mensfitness.com 11.53% 83.19x
building-muscle101.com 1.25% 78.24x
poliquingroup.com 2.16% 72.90x
muscleandperformance.com 3.62% 70.44x
popworkouts.com 1.21% 67.96x
muscleandstrength.com 18.01% 67.31x
elitefts.com 3.51% 65.61x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 25.33% 37.21x
Crossfit & Obstacle Race Enthusiasts 9.81% 22.82x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.42% 20.87x
Weight Loss & Nutrition Assistance Researchers 27.93% 20.67x
Men's Dress Shirt Shopping 3.98% 19.91x
Active Lifestyle Enthusiasts 0.22% 16.16x
Healthy Eating Researchers 6.67% 15.81x
Assorted Topics #11709 (Green Energy, Photoshop, Tattoos, India Fashion) 3.08% 15.45x
Sports - Skiing, Snowboarding 0.05% 14.85x
Assorted Topics #11153 (Viral Media, Paid Traffic) 9.77% 13.82x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male