Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 1.2 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 44.83% 84.09x
Mens Fitness Publication Readers 44.99% 77.91x
Weight Lifting Enthusiasts 62.55% 71.12x
Women's Fitness Enthusiasts 34.78% 62.69x
Running Enthusiasts 34.01% 60.79x
Women's Health Researchers 34.32% 59.42x
Indoor Cycling & Spinning Enthusiasts 28.03% 51.55x
Wellness Enthusiasts 27.35% 49.28x
Women's Fashion Magazine Readers 33.74% 49.15x
Cholesterol Researchers 20.98% 48.17x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.76x
Lane Bryant 0.02% 1.43x
Gap 0.01% 1.39x
Zumiez 0.01% 1.35x
Chicos 0.01% 1.34x
LOFT 0.01% 1.26x
Buckle 0.02% 1.18x
White House Black Market 0.01% 1.16x
Banana Republic 0.01% 1.13x
Aeropostale 0.01% 1.08x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is boxrox.com.

Website Composition Index
boxrox.com 4.63% 58.76x
prowrestlingsheet.com 1.53% 57.87x
fitwirr.com 4.01% 50.74x
burnabynow.com 1.15% 46.74x
luxurycolumnist.com 2.51% 44.62x
t-nation.com 4.15% 43.00x
spacecityscoop.com 1.21% 42.28x
richmond-news.com 1.31% 41.11x
wrestleview.com 1.23% 40.02x
theboutiqueadventurer.com 2.06% 39.83x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 3.95% 42.29x
Assorted Topics (Television, Origami, Men's Health) 1.69% 39.04x
Local & Travel England - East Midlands 0.11% 23.68x
Canada Consumer Product Cluster 1.39% 21.85x
Mining & Natural Resources 0.12% 20.47x
Vegans & Animal Welfare 0.21% 19.83x
Local & Travel England - Northern England 0.20% 19.48x
Fashion Cluster 11.86% 18.39x
Canada Shopping - Lifestyle and Mommy Blogs 1.30% 17.97x
Canada Business Cluster 4.88% 17.64x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male