Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 69.80% 46.00x
Men's Health Researchers 63.00% 45.89x
Mens Fitness Publication Readers 56.30% 42.00x
Running Enthusiasts 48.21% 37.38x
Women's Fitness Enthusiasts 50.23% 36.27x
Women's Health Researchers 46.89% 34.45x
Indoor Cycling & Spinning Enthusiasts 43.88% 34.22x
Beard Care Researchers 51.60% 33.99x
Fitness Enthusiasts 45.03% 32.97x
Weight Loss Researchers 43.72% 31.88x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.71x
Chicos 0.01% 1.59x
Buckle 0.01% 1.56x
Victoria's Secret 0.01% 1.48x
Mens Wearhouse 0.02% 1.47x
Dressbarn 0.01% 1.37x
Old Navy 0.02% 1.32x
Journeys 0.01% 1.11x
Maurices 0.02% 1.11x
Carhartt 0.16% 1.07x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is muscleandstrength.com.

Website Composition Index
muscleandstrength.com 5.70% 50.21x
elitefts.com 1.50% 48.87x
muscleandperformance.com 2.36% 44.70x
forum.bodybuilding.com 16.94% 38.36x
strengthlevel.com 2.20% 37.19x
fitnessblender.com 2.04% 37.16x
bodybuilding.com 24.18% 35.27x
oxygenmag.com 1.66% 34.09x
liftvault.com 1.15% 32.77x
hiconsumption.com 1.99% 32.43x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 9.03% 32.12x
Assorted Topics (Television, Origami, Men's Health) 2.42% 23.83x
Crossfit & Obstacle Race Enthusiasts 3.04% 22.43x
Men's Dress Shirt Shopping 0.63% 20.60x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.09% 17.31x
Teaching Abroad 0.09% 16.56x
Instagram Management 0.10% 16.05x
Reproductive Health 0.90% 15.83x
Dermatology 1.07% 15.83x
Higher Education 0.77% 15.80x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male