Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Men's Health Researchers.

Interest Composition Index
Men's Health Researchers 59.03% 53.41x
Mens Fitness Publication Readers 54.21% 50.29x
Weight Lifting Enthusiasts 65.95% 49.60x
Women's Fitness Enthusiasts 49.06% 43.62x
Running Enthusiasts 45.67% 42.76x
Women's Health Researchers 46.48% 41.96x
Indoor Cycling & Spinning Enthusiasts 41.91% 38.71x
Cholesterol Researchers 38.57% 38.59x
Wellness Enthusiasts 44.16% 38.31x
Women's Fashion Magazine Readers 43.91% 38.26x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.60x
Michael Kors 0.01% 1.24x
Gymboree 0.01% 1.18x
White House Black Market 0.02% 1.10x
Victoria's Secret 0.03% 1.09x
Old Navy 0.02% 1.06x
Carhartt 0.16% 1.02x
Lane Bryant 0.01% 1.02x
Mens Wearhouse 0.02% 1.00x
Maurices 0.02% 0.99x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is allhiphop.com.

Website Composition Index
allhiphop.com 2.51% 45.96x
lordsofpain.net 1.42% 45.52x
bjpenn.com 1.69% 43.63x
forum.bodybuilding.com 3.20% 43.20x
manrepeller.com 3.07% 41.73x
babble.com 1.05% 38.63x
boxrox.com 9.31% 37.94x
metalheadzone.com 1.64% 37.53x
themaclife.com 2.97% 36.73x
newsarama.com 2.82% 36.50x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 3.95% 33.81x
Crossfit & Obstacle Race Enthusiasts 0.77% 30.53x
Assorted Topics (Television, Origami, Men's Health) 2.10% 26.10x
Men's Dress Shirt Shopping 0.11% 23.19x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 1.83% 18.82x
Vegans & Animal Welfare 0.80% 17.90x
Canada Shopping - General Commerce 0.43% 17.63x
Perfume, Makeup & Cosmetics 0.36% 17.20x
Weather Information 0.15% 16.74x
Phone & Computer Game Downloaders 0.08% 16.16x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male