Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 4 Million Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 73.19% 40.61x
Men's Health Researchers 67.72% 39.38x
Mens Fitness Publication Readers 57.77% 36.52x
Women's Fitness Enthusiasts 51.05% 31.86x
Running Enthusiasts 56.33% 30.77x
Bodybuilding Enthusiasts 47.97% 29.85x
Women's Health Researchers 48.19% 29.26x
Indoor Cycling & Spinning Enthusiasts 51.86% 28.76x
Fitness Enthusiasts 49.93% 27.74x
Weight Loss Researchers 50.28% 27.52x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.65x
REI 0.01% 1.47x
Armani 0.02% 1.38x
Ann Taylor 0.02% 1.33x
Ralph Lauren 0.02% 1.33x
Uniqlo 0.02% 1.33x
H&M 0.06% 1.31x
Zara 0.02% 1.27x
Urban Outfitters 0.04% 1.25x
Forever 21 0.04% 1.25x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is mensfitness.com.

Website Composition Index
mensfitness.com 1.03% 40.40x
muscleandperformance.com 2.20% 40.09x
muscleandstrength.com 8.09% 36.48x
elitefts.com 1.93% 34.41x
theidleman.com 1.59% 33.47x
oxygenmag.com 1.37% 30.91x
forum.bodybuilding.com 22.77% 30.07x
hiconsumption.com 3.16% 29.28x
12minuteathlete.com 1.08% 29.10x
fitnessblender.com 3.00% 28.64x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 9.66% 27.56x
Assorted Topics (Television, Origami, Men's Health) 1.85% 19.87x
Crossfit & Obstacle Race Enthusiasts 3.92% 17.93x
Men's Dress Shirt Shopping 0.91% 16.92x
Active Lifestyle Enthusiasts 0.09% 15.94x
Weight Loss & Nutrition Assistance Researchers 15.67% 15.80x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 2.68% 15.19x
Instagram Management 0.25% 13.84x
Mysticism 0.25% 13.80x
Healthy Eating Researchers 1.71% 13.70x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male