Explore the Exercise and Gym Researchers Audience
Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Exercise and Gym Researchers audience.
INTERESTS
The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.
| Interest | Composition | Index |
| Weight Lifting Enthusiasts | 77.30% | 49.76x |
| Men's Health Researchers | 64.30% | 47.26x |
| Mens Fitness Publication Readers | 49.67% | 40.69x |
| Women's Fitness Enthusiasts | 42.80% | 34.41x |
| Running Enthusiasts | 45.23% | 33.79x |
| Bodybuilding Enthusiasts | 56.41% | 29.94x |
| Fitness Enthusiasts | 40.09% | 29.58x |
| Women's Fashion Magazine Readers | 32.23% | 25.91x |
| Healthy Eaters | 34.39% | 25.73x |
| Luxury Fitness Shoppers | 37.35% | 25.31x |
Composition Percentage:
The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
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APPAREL RETAILERS
The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 1.89x |
| Express Outlets | 0.01% | 1.87x |
| Club Monaco | 0.02% | 1.73x |
| Columbia | 0.02% | 1.68x |
| American Apparel | 0.07% | 1.65x |
| Zara | 0.05% | 1.65x |
| Madewell | 0.03% | 1.59x |
| Levi Strauss | 0.02% | 1.57x |
| Michael Kors | 0.04% | 1.43x |
| Lorna Jane | 0.01% | 1.41x |
Composition Percentage:
The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
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WEBSITES
The Exercise and Gym Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Exercise and Gym Researchers audience is tigerfitness.com.
| Website | Composition | Index |
| tigerfitness.com | 1.81% | 106.84x |
| jtsstrength.com | 1.52% | 99.16x |
| mensfitness.com | 9.00% | 89.24x |
| schwarzenegger.com | 1.22% | 88.85x |
| poliquingroup.com | 1.74% | 81.66x |
| building-muscle101.com | 1.20% | 80.00x |
| muscleandperformance.com | 4.86% | 69.62x |
| popworkouts.com | 1.17% | 69.00x |
| muscleandstrength.com | 18.23% | 67.28x |
| elitefts.com | 3.56% | 66.47x |
Composition Percentage:
The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.
| Content Affinity | Composition | Index |
| Weight Lifting Enthusiasts | 24.11% | 38.55x |
| Crossfit & Obstacle Race Enthusiasts | 9.30% | 23.17x |
| Men's Dress Shirt Shopping | 3.46% | 22.47x |
| Assorted Topics (Television, Origami, Men's Health) | 0.38% | 22.30x |
| Weight Loss & Nutrition Assistance Researchers | 27.99% | 21.27x |
| Active Lifestyle Enthusiasts | 0.22% | 18.42x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 3.17% | 16.90x |
| Healthy Eating Researchers | 6.26% | 16.88x |
| Assorted Topics (Viral Media, Paid Traffic) | 9.42% | 15.38x |
| Sports - Skiing, Snowboarding | 0.05% | 15.22x |
Composition Percentage:
The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
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DEMOGRAPHICS
The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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