Dstillery Audiences

EXERCISE AND GYM RESEARCHERS

Audience Size: 978 Thousand Devices

Explore the Exercise and Gym Researchers Audience

Below you'll find more information about the Exercise and Gym Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 978 thousand unique devices whose actions qualify for the Exercise and Gym Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Exercise and Gym Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Interest Composition Index
Weight Lifting Enthusiasts 80.54% 86.69x
Men's Health Researchers 31.24% 82.64x
Mens Fitness Publication Readers 26.17% 67.09x
Women's Fitness Enthusiasts 22.87% 58.45x
Women's Health Researchers 23.08% 55.53x
Wellness Enthusiasts 19.90% 53.52x
Women's Fashion Magazine Readers 25.60% 46.99x
Fitness Enthusiasts 18.93% 43.79x
Competitive Sports Participants 27.47% 42.28x
Women’s Lifestyle Blogs Researchers 18.31% 42.03x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Interest attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Exercise and Gym Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Exercise and Gym Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.59x
Mens Wearhouse 0.02% 1.43x
White House Black Market 0.02% 1.30x
H&M 0.02% 1.24x
LOFT 0.01% 1.24x
Lululemon 0.01% 1.22x
Old Navy 0.02% 1.20x
J. Crew 0.01% 1.19x
Maurices 0.03% 1.17x
Chicos 0.01% 1.04x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Location attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Exercise and Gym Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Exercise and Gym Researchers audience is t-nation.com.

Website Composition Index
t-nation.com 4.20% 80.21x
boxrox.com 3.10% 72.52x
whitecoattrainer.com 1.44% 70.37x
theworkoutdigest.com 2.71% 68.39x
liftvault.com 2.76% 66.56x
breakingmuscle.com 4.29% 65.96x
thefitnesstribe.com 1.04% 65.72x
powerliftingtechnique.com 6.87% 58.77x
setforset.com 7.23% 56.80x
muscleandfitness.com 43.09% 56.69x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Web attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Exercise and Gym Researchers audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 4.90% 56.98x
Assorted Topics (Television, Origami, Men's Health) 1.14% 36.68x
Vegans & Animal Welfare 0.14% 19.16x
Bags & Luggage 0.91% 18.97x
Canada Shopping - Kitchenware 0.21% 18.60x
Action Sports 0.19% 18.34x
Celebrity Gossip 0.33% 18.13x
Winter Sports & Gear 0.13% 15.53x
Paleo & Keto Diet Enthusiasts 0.31% 15.45x
Quebec Vacations 1.10% 15.19x
Composition Percentage: The overlap percentage between the Exercise and Gym Researchers audience and the Content Affinity attribute.
Index: A comparison of the Exercise and Gym Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Exercise and Gym Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male