Dstillery Audiences

EYEGLASSES SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Eyeglasses Shoppers Audience

Below you'll find more information about the Eyeglasses Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Eyeglasses Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Eyeglasses Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Eyeglasses Shoppers audience is Online Home Decor Shoppers.

Interest Composition Index
Online Home Decor Shoppers 21.67% 20.98x
Hardware Shoppers 23.17% 20.84x
Home Exterior Design Enthusiasts 23.45% 20.23x
Apartment Furniture Shoppers 22.00% 20.00x
Bargain Shopping Researchers 21.18% 19.90x
Discount Big Box Shoppers 24.14% 19.88x
Sale Seekers 21.59% 19.48x
Vacation Rental Accommodation Researchers 20.96% 19.40x
Orlando Activities Researchers 17.93% 18.96x
Eco-Conscious Consumers 20.61% 18.92x
Composition Percentage: The overlap percentage between the Eyeglasses Shoppers audience and the Interest attribute.
Index: A comparison of the Eyeglasses Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Eyeglasses Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Eyeglasses Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.59x
Gap 0.02% 1.40x
Michael Kors 0.01% 1.29x
Zumiez 0.01% 1.25x
Aeropostale 0.01% 1.25x
Gymboree 0.01% 1.24x
Jos A. Bank Clothiers 0.01% 1.22x
Chicos 0.02% 1.20x
Dressbarn 0.01% 1.16x
Maurices 0.03% 1.13x
Composition Percentage: The overlap percentage between the Eyeglasses Shoppers audience and the Location attribute.
Index: A comparison of the Eyeglasses Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Eyeglasses Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Eyeglasses Shoppers audience is zennioptical.com.

Website Composition Index
zennioptical.com 4.34% 26.77x
overstock.com 1.79% 24.84x
justanswer.com 1.70% 23.91x
instructables.com 5.45% 23.70x
sweetwater.com 1.12% 22.80x
petmd.com 3.10% 22.30x
imdb.com 2.24% 21.89x
myspace.com 1.58% 19.61x
weathertech.com 1.51% 19.22x
barnesandnoble.com 5.28% 19.12x
Composition Percentage: The overlap percentage between the Eyeglasses Shoppers audience and the Web attribute.
Index: A comparison of the Eyeglasses Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Eyeglasses Shoppers audience is Eye Health & Vision.

Content Affinity Composition Index
Eye Health & Vision 0.43% 29.71x
Holiday Gifts 0.05% 22.21x
Home Decoration - Crafts & Kids 0.05% 17.94x
Auctions & Repossessions 0.09% 17.37x
Cub & Girl Scouts 0.06% 16.81x
Quebec Vacation Research Cluster 0.15% 16.06x
Quebec Job Seeker Cluster 0.11% 15.33x
Hair & Beauty 0.10% 15.05x
Telescopes 0.15% 14.89x
Canada Shopping - General Commerce 0.36% 14.81x
Composition Percentage: The overlap percentage between the Eyeglasses Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Eyeglasses Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Eyeglasses Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female