Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 29.27% 21.59x
BMW Vehicle Shoppers 27.91% 20.62x
Automotive News Readers 22.68% 20.59x
Car Collector Enthusiasts 30.00% 20.03x
Electric Vehicle Shoppers 26.55% 18.86x
Car Buyers 26.33% 18.42x
Tesla Enthusiasts 24.67% 18.13x
Land Rover Shoppers 27.22% 17.55x
Ducati Motorcycle Shoppers 29.83% 17.14x
Luxury Watch Shoppers 23.84% 16.64x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.79x
Supreme 0.01% 1.62x
Intermix 0.01% 1.59x
Jos A. Bank Clothiers 0.35% 1.48x
Saint Laurent Paris 0.01% 1.44x
Armani 0.03% 1.44x
Patagonia 0.01% 1.39x
Hugo Boss 0.05% 1.38x
Tommy Bahama 0.04% 1.36x
Urban Outfitters 0.06% 1.34x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is crash.net.

Website Composition Index
crash.net 2.29% 54.82x
autosport.com 7.00% 53.92x
racer.com 2.99% 50.34x
planetf1.com 1.88% 48.26x
motorsportmagazine.com 1.65% 46.27x
racefans.net 2.38% 43.64x
gpfans.com 1.29% 42.97x
racedepartment.com 1.01% 41.36x
indycar.com 1.26% 40.10x
motorsport.com 10.97% 37.96x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.85% 26.69x
Motorsports 2.49% 19.28x
Watches & Jewelry 0.02% 13.17x
Motorsport Equipment 5.70% 12.01x
Assorted Topics (Auto, Hobbies, Viral Media) 24.90% 11.28x
General Interest 0.19% 10.56x
Golf & Boats 0.02% 10.50x
Environmentally Friendly Cars 0.07% 10.21x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.12% 10.04x
Car Enthusiasts 7.50% 9.65x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male