Explore the F1 Racing Enthusiasts Audience
Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.
INTERESTS
The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the F1 Racing Enthusiasts audience is Car Enthusiasts.
| Interest | Composition | Index |
| Car Enthusiasts | 29.02% | 17.72x |
| Car Collector Enthusiasts | 26.68% | 16.44x |
| BMW Vehicle Shoppers | 25.49% | 15.84x |
| Car Buyers | 25.22% | 15.57x |
| Ducati Motorcycle Shoppers | 28.48% | 13.65x |
| Tesla Enthusiasts | 22.05% | 13.63x |
| Land Rover Shoppers | 26.89% | 13.44x |
| Audi Vehicle Shoppers | 22.87% | 13.04x |
| Jaguar Vehicle Shoppers | 24.09% | 12.91x |
| Luxury Watch Shoppers | 20.87% | 11.86x |
Composition Percentage:
The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.01% | 2.48x |
| Patagonia | 0.01% | 1.91x |
| Saint Laurent Paris | 0.01% | 1.52x |
| Club Monaco | 0.01% | 1.51x |
| Tommy Bahama | 0.03% | 1.50x |
| Armani | 0.03% | 1.50x |
| American Apparel | 0.04% | 1.49x |
| REI | 0.02% | 1.49x |
| Urban Outfitters | 0.06% | 1.47x |
| Intermix | 0.01% | 1.47x |
Composition Percentage:
The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
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WEBSITES
The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is autosport.com.
| Website | Composition | Index |
| autosport.com | 4.05% | 107.77x |
| imsa.com | 0.08% | 105.82x |
| sportscar365.com | 0.04% | 105.69x |
| gpupdate.net | 0.05% | 98.00x |
| gptoday.com | 0.16% | 96.09x |
| speedgear.com | 0.35% | 93.19x |
| f1today.net | 0.10% | 91.79x |
| retrogp.com | 0.05% | 90.48x |
| replicarz.com | 0.08% | 89.70x |
| windingroad.com | 0.16% | 88.23x |
Composition Percentage:
The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Racing Researchers | 1.56% | 27.75x |
| Motorsports | 2.26% | 18.60x |
| Assorted Topics #11695 (Auto, Hobbies, Viral Media) | 14.63% | 15.33x |
| Golf & Boats | 0.03% | 13.77x |
| Motorsport Equipment | 5.98% | 12.07x |
| Watches & Jewelry | 0.03% | 12.01x |
| Environmentally Friendly Cars | 0.10% | 11.39x |
| Local & Travel England - North Midlands | 0.04% | 11.26x |
| General Interest | 0.33% | 10.83x |
| Car Enthusiasts | 7.85% | 10.72x |
Composition Percentage:
The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The F1 Racing Enthusiasts audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000
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