Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 37.02% 31.82x
Car Enthusiasts 37.27% 29.62x
Car Collector Enthusiasts 35.06% 28.55x
Automotive News Readers 28.44% 24.13x
Car Buyers 25.33% 23.88x
Auto Show Enthusiasts 27.28% 23.04x
BMW Vehicle Shoppers 24.58% 22.78x
Financial Business Intelligence Researchers 13.76% 19.83x
Pilots 15.58% 19.49x
Camera Review Readers 15.55% 19.20x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is Gap.

Location Composition Index
Gap 0.02% 1.55x
White House Black Market 0.01% 1.26x
Banana Republic 0.01% 1.14x
Mens Wearhouse 0.02% 1.10x
Chicos 0.01% 1.05x
Carhartt 0.11% 0.89x
Buckle 0.01% 0.84x
Maurices 0.02% 0.80x
Victoria's Secret 0.01% 0.76x
Old Navy 0.01% 0.71x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is the-race.com.

Website Composition Index
the-race.com 1.65% 71.46x
wtf1.com 1.15% 70.07x
crash.net 4.18% 66.09x
grandprix247.com 3.51% 61.63x
motorsportweek.com 1.25% 60.99x
thejudge13.com 1.91% 59.73x
motorsportmagazine.com 3.53% 59.07x
formula1.com 9.42% 59.01x
gpfans.com 12.03% 58.35x
f1destinations.com 1.25% 57.95x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 3.92% 38.24x
Motorsports 0.86% 33.22x
Motorsport Equipment 2.07% 14.56x
Local & Travel England - Northern England 0.15% 14.45x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.84% 14.25x
Watches Retail 0.60% 13.70x
Local & Travel England - North Midlands 0.06% 13.00x
Assorted Topics (Power Trains, Drones, Web Design) 0.13% 12.87x
Cuba & Mexico Media 0.03% 11.92x
Tennis, Golf & Boxing 0.83% 11.66x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male