Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 21.45% 16.72x
Car Collector Enthusiasts 25.22% 16.37x
Automotive News Readers 19.71% 15.77x
BMW Vehicle Shoppers 18.62% 14.93x
Automotive Racing Enthusiasts 18.00% 14.43x
Car Buyers 17.85% 13.96x
Tesla Enthusiasts 19.26% 13.75x
Electric Vehicle Shoppers 23.46% 13.65x
Luxury Watch Shoppers 17.93% 12.42x
Land Rover Shoppers 18.76% 12.17x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.34x
J. Crew 0.01% 1.27x
Gap 0.02% 1.25x
Banana Republic 0.02% 1.20x
White House Black Market 0.02% 1.15x
Jos A. Bank Clothiers 0.02% 1.14x
American Eagle Outfitters 0.02% 1.13x
Express 0.02% 1.12x
Old Navy 0.03% 1.10x
LOFT 0.02% 1.07x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is crash.net.

Website Composition Index
crash.net 1.99% 42.65x
autosport.com 6.81% 40.21x
imsa.com 1.35% 39.67x
motorsportmagazine.com 1.92% 36.80x
racer.com 6.48% 35.11x
motorsport.com 18.40% 31.60x
f1i.com 2.30% 31.36x
racedepartment.com 1.03% 29.80x
gpfans.com 3.87% 29.78x
planetf1.com 6.63% 29.68x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.46% 24.00x
Motorsports 0.79% 19.32x
Motorsport Equipment 2.37% 12.25x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.13% 11.37x
Assorted Topics (Power Trains, Drones, Web Design) 0.24% 9.73x
Hobby Drones & Remote-Controlled Cars 0.05% 9.66x
Assorted Topics (Auto, Hobbies, Viral Media) 28.08% 8.59x
Lighting & Power 0.04% 8.18x
Auto Body Upkeep & Repair Researchers 0.12% 7.78x
Car Keys, Locks & Remotes 0.07% 7.65x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male