Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 4 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Automotive News Readers.

Interest Composition Index
Automotive News Readers 21.05% 17.84x
Car Enthusiasts 26.32% 17.15x
Car Collector Enthusiasts 28.76% 17.08x
BMW Vehicle Shoppers 25.48% 16.97x
Tesla Enthusiasts 24.08% 15.53x
Electric Vehicle Shoppers 24.94% 15.46x
Land Rover Shoppers 25.19% 14.99x
Car Buyers 24.06% 14.51x
Ducati Motorcycle Shoppers 27.69% 13.86x
Luxury Watch Shoppers 21.89% 13.79x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.86x
Bonobos 0.01% 1.58x
Madewell 0.03% 1.55x
The North Face 0.02% 1.51x
Hugo Boss 0.04% 1.43x
Club Monaco 0.01% 1.38x
Armani 0.02% 1.35x
American Apparel 0.03% 1.34x
Zara 0.03% 1.34x
Chicos 0.06% 1.30x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is crash.net.

Website Composition Index
crash.net 2.29% 55.40x
autosport.com 6.83% 52.84x
racer.com 2.87% 49.66x
motorsportmagazine.com 1.58% 46.50x
planetf1.com 2.16% 43.60x
racefans.net 2.29% 40.63x
motorsportreg.com 1.68% 39.56x
racedepartment.com 1.04% 37.75x
motorsport.com 10.70% 37.65x
beyondtheflag.com 5.41% 36.14x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.86% 27.18x
Motorsports 2.08% 19.72x
Motorsport Equipment 4.92% 11.59x
General Interest 0.15% 10.55x
Environmentally Friendly Cars 0.04% 10.51x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.07% 10.48x
Assorted Topics (Auto, Hobbies, Viral Media) 26.89% 10.02x
Hobby Drones & Remote-Controlled Cars 0.74% 9.30x
Car Enthusiasts 6.72% 8.86x
Watches Retail 1.65% 8.40x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male