Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 3.6 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Car Collector Enthusiasts.

Interest Composition Index
Car Collector Enthusiasts 24.00% 15.41x
Car Enthusiasts 19.61% 14.74x
Automotive News Readers 18.95% 14.63x
BMW Vehicle Shoppers 19.45% 13.53x
Electric Vehicle Shoppers 19.68% 13.18x
Tesla Enthusiasts 19.13% 13.17x
Car Buyers 17.27% 12.92x
Luxury Watch Shoppers 19.31% 12.40x
Land Rover Shoppers 20.94% 12.17x
Quads and ATV Enthusiasts 21.59% 11.99x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.24x
Express 0.01% 1.21x
Mens Wearhouse 0.01% 1.14x
White House Black Market 0.01% 1.11x
Victoria's Secret 0.01% 1.02x
Journeys 0.01% 1.02x
The Childrens Place 0.01% 1.00x
Maurices 0.01% 0.99x
Carhartt 0.13% 0.98x
Old Navy 0.01% 0.86x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is crash.net.

Website Composition Index
crash.net 1.83% 37.55x
racer.com 3.74% 32.33x
autosport.com 5.33% 32.17x
planetf1.com 3.04% 31.94x
motorsport.com 8.13% 28.62x
racefans.net 2.61% 26.30x
beyondtheflag.com 6.14% 25.34x
indycar.com 1.25% 24.92x
f1i.com 1.48% 24.26x
gpfans.com 2.44% 24.21x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.59% 21.94x
Motorsports 1.16% 15.80x
Motorsport Equipment 2.56% 10.75x
Hobby Drones & Remote-Controlled Cars 0.16% 8.69x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.28% 8.68x
General Interest 0.03% 8.38x
Assorted Topics (Auto, Hobbies, Viral Media) 22.06% 8.07x
Robotics 0.12% 7.48x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 7.31x
Car Enthusiasts 3.98% 7.25x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male