Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Car Collector Enthusiasts.

Interest Composition Index
Car Collector Enthusiasts 25.59% 15.34x
Car Enthusiasts 22.02% 15.25x
Automotive News Readers 19.88% 14.36x
BMW Vehicle Shoppers 19.73% 13.73x
Tesla Enthusiasts 19.55% 13.01x
Car Buyers 18.43% 12.90x
Electric Vehicle Shoppers 19.10% 12.53x
Automotive Racing Enthusiasts 17.94% 12.28x
Land Rover Shoppers 19.71% 11.73x
Luxury Watch Shoppers 18.78% 11.59x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.46x
Banana Republic 0.01% 1.18x
Zumiez 0.01% 1.14x
Hollister 0.01% 1.09x
Jos A. Bank Clothiers 0.01% 1.02x
Gymboree 0.01% 1.00x
White House Black Market 0.01% 0.99x
Mens Wearhouse 0.02% 0.98x
Carhartt 0.15% 0.96x
Buckle 0.01% 0.96x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is crash.net.

Website Composition Index
crash.net 2.14% 41.06x
imsa.com 1.86% 40.96x
autosport.com 6.73% 36.55x
racer.com 6.64% 33.41x
motorsportmagazine.com 1.92% 32.94x
motorsport.com 17.58% 30.71x
planetf1.com 5.41% 29.03x
racedepartment.com 1.02% 28.42x
frontstretch.com 2.44% 28.18x
formula1.com 4.98% 27.74x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.36% 22.54x
Motorsports 1.00% 20.07x
Motorsport Equipment 2.80% 12.47x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.13% 10.72x
Assorted Topics (Power Trains, Drones, Web Design) 0.25% 9.52x
Hobby Drones & Remote-Controlled Cars 0.06% 8.78x
Assorted Topics (Auto, Hobbies, Viral Media) 27.78% 8.67x
Recreational Motor Sport Enthusiasts 1.13% 7.60x
Machines & Industrial Supplies 0.14% 7.31x
Watches Retail 0.38% 6.94x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male