Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 30.20% 37.43x
BMW Vehicle Shoppers 26.54% 33.46x
Automotive News Readers 23.50% 32.06x
Car Collector Enthusiasts 29.79% 31.98x
Car Buyers 27.85% 30.25x
Electric Vehicle Shoppers 22.97% 28.78x
Tesla Enthusiasts 21.39% 27.96x
Land Rover Shoppers 25.78% 26.73x
Ducati Motorcycle Shoppers 29.04% 26.56x
Audi Vehicle Shoppers 22.61% 24.78x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 1.97x
Intermix 0.02% 1.81x
REI 0.03% 1.77x
Bonobos 0.10% 1.68x
Armani 0.07% 1.66x
Saint Laurent Paris 0.01% 1.63x
Jos A. Bank Clothiers 0.43% 1.58x
Club Monaco 0.02% 1.54x
Levi Strauss 0.03% 1.51x
Supreme 0.02% 1.50x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is autosport.com.

Website Composition Index
autosport.com 8.56% 102.30x
crash.net 2.63% 91.40x
planetf1.com 2.04% 88.71x
racer.com 4.65% 86.49x
motorsportmagazine.com 1.79% 75.85x
racefans.net 2.60% 75.13x
gpfans.com 1.06% 73.76x
racedepartment.com 1.01% 66.60x
f1i.com 1.16% 65.74x
indycar.com 1.91% 65.56x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 2.65% 43.87x
Motorsports 3.31% 28.10x
Watches & Jewelry 0.02% 17.80x
Motorsport Equipment 7.60% 16.57x
Assorted Topics (Auto, Hobbies, Viral Media) 27.93% 16.29x
General Interest 0.31% 16.22x
Golf & Boats 0.02% 15.36x
Local & Travel England - North Midlands 0.05% 14.16x
Motorcycles & Snowmobiles 5.70% 13.56x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.62% 13.49x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male