Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Automotive News Readers.

Interest Composition Index
Automotive News Readers 18.95% 16.14x
Car Collector Enthusiasts 26.51% 16.13x
Car Enthusiasts 22.85% 15.51x
BMW Vehicle Shoppers 21.98% 15.18x
Land Rover Shoppers 21.94% 14.00x
Tesla Enthusiasts 20.77% 13.73x
Electric Vehicle Shoppers 21.04% 13.58x
Car Buyers 20.36% 13.41x
Ducati Motorcycle Shoppers 24.57% 12.98x
Luxury Watch Shoppers 19.60% 12.67x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.18x
Old Navy 0.01% 1.16x
Victoria's Secret 0.01% 1.05x
Mens Wearhouse 0.01% 0.86x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is crash.net.

Website Composition Index
crash.net 2.02% 44.01x
autosport.com 7.37% 41.11x
racer.com 3.51% 37.08x
motorsportmagazine.com 1.30% 35.81x
motorsportreg.com 1.07% 35.11x
planetf1.com 2.10% 33.88x
racedepartment.com 1.21% 31.69x
motorsport.com 10.04% 30.59x
racefans.net 2.41% 30.23x
indycar.com 1.24% 29.15x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.78% 27.97x
Motorsports 1.99% 20.28x
Texas Off-Roading 0.07% 12.97x
Motorsport Equipment 4.22% 12.44x
Hobby Drones & Remote-Controlled Cars 0.60% 11.71x
General Interest 0.10% 11.35x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.81% 10.37x
Assorted Topics (Auto, Hobbies, Viral Media) 26.47% 9.64x
Watches Retail 1.21% 9.40x
Car Enthusiasts 6.28% 9.03x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male