Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 27.65% 22.54x
Automotive News Readers 22.25% 21.91x
BMW Vehicle Shoppers 26.49% 21.73x
Car Collector Enthusiasts 29.28% 20.99x
Electric Vehicle Shoppers 26.18% 19.65x
Tesla Enthusiasts 24.30% 19.32x
Car Buyers 24.71% 18.90x
Land Rover Shoppers 25.60% 18.82x
Luxury Watch Shoppers 23.37% 17.86x
Ducati Motorcycle Shoppers 28.71% 17.84x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is Madewell.

Location Composition Index
Madewell 0.02% 1.86x
Patagonia 0.01% 1.82x
REI 0.02% 1.77x
Free People 0.02% 1.61x
Ralph Lauren 0.01% 1.53x
Club Monaco 0.01% 1.48x
Bonobos 0.03% 1.48x
American Apparel 0.03% 1.41x
Urban Outfitters 0.05% 1.40x
Armani 0.02% 1.37x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is crash.net.

Website Composition Index
crash.net 2.21% 56.79x
autosport.com 7.07% 54.49x
racer.com 2.40% 51.20x
motorsportmagazine.com 1.49% 48.77x
planetf1.com 1.81% 45.76x
racefans.net 2.21% 42.96x
racedepartment.com 1.02% 39.58x
motorsport.com 10.50% 39.10x
motorsportreg.com 1.88% 38.43x
f1i.com 1.50% 37.48x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.93% 30.14x
Motorsports 2.41% 21.77x
Watches & Jewelry 0.01% 14.78x
Motorsport Equipment 5.34% 12.99x
Assorted Topics (Auto, Hobbies, Viral Media) 25.87% 12.04x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.10% 11.97x
Environmentally Friendly Cars 0.05% 11.81x
General Interest 0.16% 11.32x
Local & Travel England - North Midlands 0.04% 10.39x
Car Enthusiasts 6.96% 10.14x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male