Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 29.02% 17.72x
Car Collector Enthusiasts 26.68% 16.44x
BMW Vehicle Shoppers 25.49% 15.84x
Car Buyers 25.22% 15.57x
Ducati Motorcycle Shoppers 28.48% 13.65x
Tesla Enthusiasts 22.05% 13.63x
Land Rover Shoppers 26.89% 13.44x
Audi Vehicle Shoppers 22.87% 13.04x
Jaguar Vehicle Shoppers 24.09% 12.91x
Luxury Watch Shoppers 20.87% 11.86x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.48x
Patagonia 0.01% 1.91x
Saint Laurent Paris 0.01% 1.52x
Club Monaco 0.01% 1.51x
Tommy Bahama 0.03% 1.50x
Armani 0.03% 1.50x
American Apparel 0.04% 1.49x
REI 0.02% 1.49x
Urban Outfitters 0.06% 1.47x
Intermix 0.01% 1.47x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is autosport.com.

Website Composition Index
autosport.com 4.05% 107.77x
imsa.com 0.08% 105.82x
sportscar365.com 0.04% 105.69x
gpupdate.net 0.05% 98.00x
gptoday.com 0.16% 96.09x
speedgear.com 0.35% 93.19x
f1today.net 0.10% 91.79x
retrogp.com 0.05% 90.48x
replicarz.com 0.08% 89.70x
windingroad.com 0.16% 88.23x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.56% 27.75x
Motorsports 2.26% 18.60x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 14.63% 15.33x
Golf & Boats 0.03% 13.77x
Motorsport Equipment 5.98% 12.07x
Watches & Jewelry 0.03% 12.01x
Environmentally Friendly Cars 0.10% 11.39x
Local & Travel England - North Midlands 0.04% 11.26x
General Interest 0.33% 10.83x
Car Enthusiasts 7.85% 10.72x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000