Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 1.3 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Car Collector Enthusiasts.

Interest Composition Index
Car Collector Enthusiasts 26.83% 37.43x
Car Enthusiasts 28.17% 37.25x
BMW Vehicle Shoppers 35.04% 30.59x
Auto Show Enthusiasts 19.37% 29.54x
Luxury Watch Shoppers 15.59% 29.38x
Car Buyers 38.06% 28.63x
Speedway Event Enthusiasts 40.32% 26.99x
Automotive News Readers 27.86% 26.07x
Tesla Enthusiasts 27.42% 25.32x
Florida Trip Planners 19.83% 24.68x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 2.34x
Maurices 0.01% 0.78x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is formula1.com.

Website Composition Index
formula1.com 2.60% 94.82x
grandprix247.com 2.57% 89.67x
racefans.net 12.01% 83.62x
crash.net 8.37% 82.86x
indycar.com 2.19% 82.06x
gpfans.com 14.43% 79.75x
motorsportweek.com 1.05% 75.37x
motorsportmagazine.com 1.66% 74.93x
motorsport.com 42.38% 73.28x
racer.com 12.24% 72.50x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 4.48% 42.43x
Motorsports 0.78% 37.01x
Local & Travel England - Northern England 0.19% 16.94x
Motorsport Equipment 1.47% 15.58x
Virginia Athletics 0.08% 14.03x
Recreational Motor Sport Enthusiasts 0.81% 13.18x
Watches Retail 0.42% 13.15x
Machines & Industrial Supplies 0.05% 12.65x
Assorted Topics (Auto, Hobbies, Viral Media) 25.96% 12.42x
College Sports 0.15% 11.12x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male