Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 28.24% 18.94x
BMW Vehicle Shoppers 24.01% 17.28x
Car Collector Enthusiasts 26.88% 16.88x
Car Buyers 25.01% 16.14x
Electric Vehicle Shoppers 20.89% 14.84x
Automotive News Readers 22.01% 14.78x
Tesla Enthusiasts 21.17% 14.74x
Ducati Motorcycle Shoppers 26.52% 14.52x
Land Rover Shoppers 26.45% 14.19x
Audi Vehicle Shoppers 20.47% 13.90x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 2.41x
Everlane 0.01% 2.06x
Intermix 0.02% 1.82x
Levi Strauss 0.02% 1.73x
Calvin Klein 0.02% 1.73x
Ralph Lauren 0.01% 1.69x
Lorna Jane 0.01% 1.65x
Club Monaco 0.02% 1.64x
Kate Spade 0.03% 1.64x
Armani 0.04% 1.64x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is autosport.com.

Website Composition Index
autosport.com 5.11% 97.02x
planetf1.com 1.10% 81.28x
motorsportmagazine.com 1.09% 78.77x
racer.com 5.13% 75.88x
crash.net 1.42% 75.71x
racefans.net 1.10% 72.54x
motorsport.com 5.78% 60.97x
motorsportreg.com 1.77% 58.75x
beyondtheflag.com 2.82% 57.18x
indycar.com 1.92% 53.89x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.71% 30.82x
Motorsports 2.51% 20.67x
Assorted Topics (Auto, Hobbies, Viral Media) 18.03% 15.37x
Watches & Jewelry 0.03% 14.53x
Golf & Boats 0.03% 13.52x
Motorsport Equipment 6.14% 13.23x
General Interest 0.31% 11.98x
Car Enthusiasts 7.76% 11.57x
Environmentally Friendly Cars 0.10% 11.51x
Local & Travel England - North Midlands 0.04% 11.45x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male