Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 1.7 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 36.88% 34.41x
Car Enthusiasts 32.83% 27.96x
Car Collector Enthusiasts 30.87% 27.23x
Car Buyers 29.99% 27.15x
Automotive News Readers 23.28% 25.04x
Financial Business Intelligence Researchers 12.62% 24.53x
Automotive Safety Researchers 21.78% 22.21x
BMW Vehicle Shoppers 22.07% 22.07x
Auto Show Enthusiasts 23.44% 21.94x
Mens Business Clothes Shoppers 6.81% 20.73x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.64x
Michael Kors 0.01% 1.56x
Jos A. Bank Clothiers 0.01% 1.46x
Lululemon 0.01% 1.45x
White House Black Market 0.02% 1.36x
Gap 0.01% 1.35x
J. Crew 0.01% 1.35x
H&M 0.02% 1.34x
American Eagle Outfitters 0.02% 1.34x
Lane Bryant 0.01% 1.32x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is formula1.com.

Website Composition Index
formula1.com 4.93% 73.79x
grandprix247.com 2.84% 70.45x
crash.net 6.24% 69.60x
motorsportmagazine.com 2.13% 65.88x
racefans.net 13.11% 64.41x
gpfans.com 13.21% 63.25x
motorsportweek.com 1.07% 62.82x
indycar.com 3.11% 60.36x
motorsport.com 45.44% 56.29x
racer.com 11.16% 55.91x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 4.03% 35.59x
Motorsports 0.63% 30.96x
Local & Travel England - Northern England 0.21% 15.33x
Upstate New York State Athletics 0.05% 15.33x
Assorted Topics (Power Trains, Drones, Web Design) 0.10% 15.33x
Motorsport Equipment 1.71% 13.46x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.59% 12.72x
College Sports 0.17% 11.30x
Watches Retail 0.41% 10.98x
Assorted Topics (Auto, Hobbies, Viral Media) 31.21% 9.97x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male