Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Car Enthusiasts.

Interest Composition Index
Car Enthusiasts 30.28% 19.98x
Car Collector Enthusiasts 28.84% 18.11x
BMW Vehicle Shoppers 25.99% 18.00x
Car Buyers 26.83% 17.19x
Ducati Motorcycle Shoppers 29.16% 15.35x
Tesla Enthusiasts 21.61% 15.27x
Automotive News Readers 22.19% 15.24x
Audi Vehicle Shoppers 22.06% 14.83x
Land Rover Shoppers 27.44% 14.69x
Jaguar Vehicle Shoppers 25.25% 13.85x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.99x
Club Monaco 0.02% 1.94x
Madewell 0.03% 1.75x
Intermix 0.01% 1.73x
Hugo Boss 0.02% 1.68x
The North Face 0.03% 1.51x
Lululemon 0.07% 1.49x
LOFT 0.05% 1.39x
Tommy Bahama 0.04% 1.39x
Zara 0.03% 1.37x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is autosport.com.

Website Composition Index
autosport.com 4.01% 117.72x
planetf1.com 1.11% 92.24x
motorsportmagazine.com 1.32% 90.49x
crash.net 1.72% 85.28x
racer.com 5.91% 84.50x
racefans.net 1.36% 83.25x
motorsport.com 3.88% 74.59x
motorsportreg.com 2.15% 69.59x
beyondtheflag.com 2.44% 67.30x
bringatrailer.com 1.08% 64.94x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.76% 31.45x
Motorsports 2.46% 20.70x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 17.34% 16.33x
Watches & Jewelry 0.03% 15.26x
Golf & Boats 0.03% 13.43x
Motorsport Equipment 6.74% 13.29x
General Interest 0.36% 12.21x
Handyman Tools 0.04% 11.78x
Car Enthusiasts 8.74% 11.69x
Motorcycles & Snowmobiles 4.01% 11.51x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male