Dstillery Audiences

F1 RACING ENTHUSIASTS

Audience Size: 3.7 Million Devices

Explore the F1 Racing Enthusiasts Audience

Below you'll find more information about the F1 Racing Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the F1 Racing Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The F1 Racing Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the F1 Racing Enthusiasts audience is Car Collector Enthusiasts.

Interest Composition Index
Car Collector Enthusiasts 25.09% 16.04x
Automotive News Readers 19.03% 15.65x
Car Enthusiasts 21.62% 15.59x
BMW Vehicle Shoppers 20.48% 15.30x
Electric Vehicle Shoppers 20.21% 13.99x
Tesla Enthusiasts 19.31% 13.94x
Land Rover Shoppers 20.55% 13.39x
Car Buyers 18.99% 13.24x
Luxury Watch Shoppers 18.78% 12.61x
Ducati Motorcycle Shoppers 22.31% 11.91x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Interest attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The F1 Racing Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the F1 Racing Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.01% 1.33x
The Childrens Place 0.01% 1.11x
Mens Wearhouse 0.01% 1.10x
Carhartt 0.15% 1.05x
Maurices 0.01% 1.04x
Old Navy 0.01% 0.89x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Location attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The F1 Racing Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the F1 Racing Enthusiasts audience is crash.net.

Website Composition Index
crash.net 1.77% 44.15x
autosport.com 7.10% 41.64x
racer.com 4.57% 35.82x
motorsportmagazine.com 1.09% 35.07x
planetf1.com 2.65% 34.50x
wtf1.com 1.33% 34.31x
racedepartment.com 1.14% 32.82x
motorsport.com 9.70% 30.77x
racefans.net 2.56% 29.99x
indycar.com 1.42% 28.60x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Web attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the F1 Racing Enthusiasts audience is Motorcycle Racing Researchers.

Content Affinity Composition Index
Motorcycle Racing Researchers 1.66% 27.81x
Motorsports 1.94% 20.32x
Texas Off-Roading 0.05% 12.56x
Motorsport Equipment 3.87% 12.23x
Hobby Drones & Remote-Controlled Cars 0.44% 11.56x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.74% 10.26x
Environmentally Friendly Cars 0.01% 9.92x
General Interest 0.05% 9.31x
Assorted Topics (Auto, Hobbies, Viral Media) 26.93% 9.29x
Car Enthusiasts 5.55% 8.43x
Composition Percentage: The overlap percentage between the F1 Racing Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the F1 Racing Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The F1 Racing Enthusiasts audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male