Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 1.9 Million Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 76.26% 76.10x
Orlando Activities Researchers 39.69% 46.57x
Flight and Hotel Shoppers 61.60% 46.10x
Discount Flight Searchers 55.59% 43.64x
Vacation Rental Accommodation Researchers 42.47% 42.47x
Work Hard, Play Hard Travelers 48.15% 42.05x
Realtors & Real Estate Researchers 41.70% 40.16x
Texas Activity Researchers 38.31% 39.93x
Home Custom Bedroom Decorators 32.45% 39.36x
Custom Home Lighting Shoppers 32.45% 39.35x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.87x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is hotwire.com.

Website Composition Index
hotwire.com 14.74% 60.01x
ncl.com 2.51% 47.80x
choicehotels.com 2.30% 45.89x
cruiselawnews.com 1.13% 45.51x
bookingbuddy.com 1.31% 44.82x
reservations.com 7.77% 41.47x
airfarewatchdog.com 7.77% 40.95x
ritzcarlton.com 1.39% 40.07x
undercovertourist.com 1.36% 39.27x
meredith.com 1.71% 39.04x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Cruise Vacations.

Content Affinity Composition Index
Cruise Vacations 6.43% 30.08x
Weather Information 0.36% 30.06x
National Parks 0.78% 29.53x
Toronto Tourism 0.57% 29.41x
European Museums, Restaurants & Events 0.50% 28.83x
Caribbean Vacation 1.71% 27.98x
South Carolina Beach Travel 0.32% 24.56x
Pre-Built Home Researchers 0.37% 24.32x
Discount Travel 82.16% 23.54x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.08% 23.45x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male