Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 1.5 Million Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 68.06% 89.08x
Orlando Activities Researchers 31.38% 50.07x
Home Custom Bedroom Decorators 26.31% 43.75x
Custom Home Lighting Shoppers 26.31% 43.75x
Realtors & Real Estate Researchers 36.16% 43.71x
Online Home Decor Shoppers 29.79% 42.98x
Texas Activity Researchers 31.35% 42.35x
Vacation Rental Accommodation Researchers 32.37% 41.75x
Home Buyers 39.72% 41.70x
Hardware Shoppers 34.14% 40.90x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.11x
H&M 0.01% 1.37x
Banana Republic 0.01% 1.23x
Victoria's Secret 0.03% 1.20x
Gap 0.01% 1.15x
The Childrens Place 0.02% 1.14x
Maurices 0.03% 1.11x
Buckle 0.02% 1.11x
Jos A. Bank Clothiers 0.01% 1.10x
Old Navy 0.03% 1.07x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is hotwire.com.

Website Composition Index
hotwire.com 4.53% 119.86x
hotels.com 19.59% 86.01x
jetsetter.com 1.37% 61.33x
homesnacks.net 1.08% 50.34x
cruisecritic.com 6.40% 46.17x
officedepot.com 2.72% 45.38x
intelius.com 2.29% 43.21x
cvs.com 5.70% 40.31x
careerbuilder.com 1.19% 38.08x
airfarewatchdog.com 3.13% 37.72x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.21% 31.17x
Fashion & Retail 0.12% 30.04x
Discount Travel 48.10% 26.85x
Cruise Vacations 2.94% 26.66x
Canada Shopping - General Commerce 0.14% 26.25x
European Museums, Restaurants & Events 0.18% 24.13x
Business News & Information Readers 0.12% 21.44x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 20.57x
National Parks 0.25% 20.40x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 20.37x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male