Explore the Family Adventures Travelers Audience
Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Family Adventures Travelers audience.
INTERESTS
The Family Adventures Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 82.09% | 60.71x |
| Flight and Hotel Shoppers | 67.41% | 45.21x |
| Vacation Rental Accommodation Researchers | 49.88% | 37.61x |
| Vacation Planners | 53.67% | 37.32x |
| Work Hard, Play Hard Travelers | 47.75% | 34.45x |
| Realtors & Real Estate Researchers | 44.35% | 34.10x |
| Home Buyers | 45.55% | 34.07x |
| Home Lending Researchers | 49.71% | 33.87x |
| Discount Flight Searchers | 49.27% | 33.52x |
| Travel Researchers | 49.82% | 33.35x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
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APPAREL RETAILERS
The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 0.02% | 1.58x |
| Talbots | 0.03% | 1.57x |
| Madewell | 0.01% | 1.54x |
| Kate Spade | 0.02% | 1.54x |
| Chicos | 0.04% | 1.45x |
| Armani | 0.01% | 1.42x |
| H&M | 0.04% | 1.42x |
| American Apparel | 0.02% | 1.40x |
| Michael Kors | 0.03% | 1.37x |
| The North Face | 0.01% | 1.35x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
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WEBSITES
The Family Adventures Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family Adventures Travelers audience is hyatt.com.
| Website | Composition | Index |
| hyatt.com | 2.66% | 37.44x |
| homeaway.com | 7.06% | 37.39x |
| viator.com | 1.85% | 35.38x |
| southwest.com | 14.61% | 33.15x |
| alaskaair.com | 4.14% | 31.65x |
| vrbo.com | 16.68% | 31.22x |
| hotelguides.com | 2.54% | 30.85x |
| cruiseweb.com | 2.66% | 30.74x |
| cheapflights.com | 1.71% | 30.42x |
| princess.com | 3.47% | 30.16x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 7.19% | 23.75x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 20.37x |
| European Museums, Restaurants & Events | 2.69% | 19.93x |
| Mexico Travel | 0.52% | 19.87x |
| London Tourism | 0.16% | 19.38x |
| Caribbean Vacation | 5.36% | 18.93x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.10% | 18.28x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.04% | 17.79x |
| South Carolina Travel | 0.14% | 17.54x |
| San Francisco Tourism | 1.06% | 17.14x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
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DEMOGRAPHICS
The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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