Explore the Family Adventures Travelers Audience
Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Family Adventures Travelers audience.
INTERESTS
The Family Adventures Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 82.92% | 45.78x |
| Flight and Hotel Shoppers | 70.14% | 34.80x |
| Vacation Rental Accommodation Researchers | 49.72% | 29.96x |
| Vacation Planners | 55.61% | 29.15x |
| Discount Flight Searchers | 44.99% | 28.91x |
| Home Lending Researchers | 48.99% | 27.99x |
| Work Hard, Play Hard Travelers | 49.29% | 27.79x |
| Travel Researchers | 50.11% | 27.38x |
| Realtors & Real Estate Researchers | 45.19% | 27.18x |
| Custom Home Lighting Shoppers | 40.09% | 26.83x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Curious about what else the Family Adventures Travelers audience is interested in?
Sign Up
APPAREL RETAILERS
The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.50x |
| Ann Taylor | 0.02% | 1.35x |
| Club Monaco | 0.01% | 1.31x |
| Armani | 0.02% | 1.29x |
| Lululemon | 0.04% | 1.29x |
| Urban Outfitters | 0.04% | 1.28x |
| Uniqlo | 0.02% | 1.28x |
| Tommy Bahama | 0.01% | 1.28x |
| American Apparel | 0.02% | 1.27x |
| Ralph Lauren | 0.02% | 1.27x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Want to find more of the Family Adventures Travelers audience in the real world?
Sign Up
WEBSITES
The Family Adventures Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family Adventures Travelers audience is hyatt.com.
| Website | Composition | Index |
| hyatt.com | 3.55% | 35.46x |
| homeaway.com | 7.87% | 34.78x |
| viator.com | 2.10% | 33.26x |
| omnihotels.com | 1.22% | 32.10x |
| southwest.com | 15.59% | 30.52x |
| alaskaair.com | 4.48% | 29.74x |
| vrbo.com | 18.32% | 29.07x |
| princess.com | 4.21% | 28.00x |
| hotelguides.com | 2.82% | 27.90x |
| cruiseweb.com | 2.88% | 27.72x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Want to see more of the websites the Family Adventures Travelers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 7.06% | 19.05x |
| Caribbean Vacation | 4.34% | 15.87x |
| European Museums, Restaurants & Events | 2.36% | 15.27x |
| South Carolina Travel | 0.14% | 15.25x |
| Mexico Travel | 0.44% | 15.09x |
| San Francisco Tourism | 1.09% | 14.31x |
| Travel Adventure | 12.85% | 13.81x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.08% | 13.73x |
| London Tourism | 0.13% | 13.67x |
| Cruise Vacations | 17.78% | 13.55x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Want to see more of the Content Affinities the Family Adventures Travelers audience visits?
Sign Up
DEMOGRAPHICS
The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Family Adventures Travelers audience?
Sign Up