Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 3.5 Million Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 82.09% 60.71x
Flight and Hotel Shoppers 67.41% 45.21x
Vacation Rental Accommodation Researchers 49.88% 37.61x
Vacation Planners 53.67% 37.32x
Work Hard, Play Hard Travelers 47.75% 34.45x
Realtors & Real Estate Researchers 44.35% 34.10x
Home Buyers 45.55% 34.07x
Home Lending Researchers 49.71% 33.87x
Discount Flight Searchers 49.27% 33.52x
Travel Researchers 49.82% 33.35x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.02% 1.58x
Talbots 0.03% 1.57x
Madewell 0.01% 1.54x
Kate Spade 0.02% 1.54x
Chicos 0.04% 1.45x
Armani 0.01% 1.42x
H&M 0.04% 1.42x
American Apparel 0.02% 1.40x
Michael Kors 0.03% 1.37x
The North Face 0.01% 1.35x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is hyatt.com.

Website Composition Index
hyatt.com 2.66% 37.44x
homeaway.com 7.06% 37.39x
viator.com 1.85% 35.38x
southwest.com 14.61% 33.15x
alaskaair.com 4.14% 31.65x
vrbo.com 16.68% 31.22x
hotelguides.com 2.54% 30.85x
cruiseweb.com 2.66% 30.74x
cheapflights.com 1.71% 30.42x
princess.com 3.47% 30.16x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 7.19% 23.75x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 20.37x
European Museums, Restaurants & Events 2.69% 19.93x
Mexico Travel 0.52% 19.87x
London Tourism 0.16% 19.38x
Caribbean Vacation 5.36% 18.93x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 18.28x
Assorted Topics (Cooking, Games, Viral Media) 0.04% 17.79x
South Carolina Travel 0.14% 17.54x
San Francisco Tourism 1.06% 17.14x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male