Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 3.3 Million Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 81.82% 56.39x
Flight and Hotel Shoppers 65.48% 41.98x
Vacation Rental Accommodation Researchers 47.23% 35.02x
Vacation Planners 52.34% 34.98x
Discount Flight Searchers 48.08% 32.34x
Work Hard, Play Hard Travelers 45.89% 31.92x
Home Lending Researchers 48.23% 31.88x
Realtors & Real Estate Researchers 42.88% 31.87x
Travel Researchers 47.09% 31.63x
Orlando Activities Researchers 40.73% 31.08x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is homeaway.com.

Website Composition Index
homeaway.com 6.40% 36.28x
hyatt.com 2.00% 35.36x
viator.com 1.59% 34.11x
southwest.com 13.49% 32.39x
cruiseweb.com 2.53% 31.34x
alaskaair.com 3.70% 30.66x
vrbo.com 15.47% 30.58x
hotelguides.com 2.31% 30.55x
princess.com 2.88% 30.16x
cheapflights.com 1.56% 30.15x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 25.59x
Beach Vacations 5.90% 22.86x
European Museums, Restaurants & Events 2.35% 19.91x
Mexico Travel 0.42% 19.44x
Caribbean Vacation 5.44% 18.14x
San Francisco Tourism 0.77% 17.80x
London Tourism 0.11% 17.50x
National Parks 2.12% 16.37x
Cruise Vacations 17.48% 15.99x
Weather Information 1.29% 15.98x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male