Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 1.7 Million Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 78.63% 78.93x
Flight and Hotel Shoppers 66.17% 50.12x
Discount Flight Searchers 55.83% 46.39x
Orlando Activities Researchers 37.16% 46.33x
Vacation Rental Accommodation Researchers 40.80% 44.46x
Work Hard, Play Hard Travelers 50.93% 44.01x
Realtors & Real Estate Researchers 40.26% 41.78x
Texas Activity Researchers 35.69% 41.14x
Home Buyers 43.97% 40.71x
Home Custom Bedroom Decorators 31.12% 40.17x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Hollister.

Location Composition Index
Hollister 0.01% 1.51x
Aeropostale 0.01% 1.37x
Express 0.02% 1.37x
Buckle 0.01% 1.19x
Old Navy 0.02% 1.14x
White House Black Market 0.01% 1.13x
Carhartt 0.10% 1.01x
Victoria's Secret 0.02% 1.01x
Journeys 0.02% 0.97x
Maurices 0.01% 0.94x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is hotwire.com.

Website Composition Index
hotwire.com 18.02% 59.69x
southwest.com 2.07% 57.49x
flightnetwork.com 1.15% 53.12x
vrbo.com 2.14% 53.00x
flights.com 1.10% 52.78x
tripmasters.com 1.06% 52.68x
ncl.com 3.49% 50.22x
choicehotels.com 3.06% 49.21x
cruiselawnews.com 1.58% 47.21x
bookingbuddy.com 1.58% 46.33x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 1.08% 30.01x
European Museums, Restaurants & Events 0.72% 29.29x
Caribbean Vacation 2.47% 28.67x
Cruise Vacations 8.69% 28.21x
National Parks 0.94% 28.19x
Weather Information 0.46% 26.41x
Mexico Travel 0.15% 26.41x
Franchising 0.06% 25.63x
South Carolina Beach Travel 0.53% 24.29x
Pre-Built Home Researchers 0.62% 22.95x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female