Explore the Family Adventures Travelers Audience
Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 463.1 thousand unique devices whose actions qualify for the Family Adventures Travelers audience.
INTERESTS
The Family Adventures Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 47.71% | 199.58x |
| Orlando Activities Researchers | 6.90% | 88.21x |
| Flight and Hotel Shoppers | 65.34% | 68.54x |
| Home Custom Bedroom Decorators | 6.28% | 65.52x |
| Custom Home Lighting Shoppers | 6.26% | 65.34x |
| Travel Researchers | 27.80% | 61.01x |
| Flower Delivery Shoppers | 26.19% | 54.90x |
| Realtors & Real Estate Researchers | 20.21% | 54.89x |
| Online Home Decor Shoppers | 9.48% | 54.02x |
| Work Hard, Play Hard Travelers | 32.17% | 51.64x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
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APPAREL RETAILERS
The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.01% | 3.46x |
| Coach | 0.01% | 2.96x |
| Madewell | 0.01% | 2.54x |
| LOFT | 0.02% | 2.00x |
| Jos A. Bank Clothiers | 0.01% | 1.84x |
| Talbots | 0.02% | 1.69x |
| J. Crew | 0.01% | 1.66x |
| Urban Outfitters | 0.03% | 1.43x |
| Lululemon | 0.01% | 1.35x |
| Aeropostale | 0.02% | 1.23x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
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WEBSITES
The Family Adventures Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family Adventures Travelers audience is hotels.com.
| Website | Composition | Index |
| hotels.com | 1.88% | 172.48x |
| expedia.com | 3.19% | 110.85x |
| rome2rio.com | 21.82% | 84.88x |
| onetravel.com | 2.10% | 60.08x |
| cheapoair.com | 11.02% | 56.85x |
| priceline.com | 35.23% | 55.97x |
| homes.com | 4.30% | 47.42x |
| vegas.com | 2.38% | 45.98x |
| cruisecritic.com | 6.73% | 45.61x |
| seatguru.com | 1.30% | 44.53x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Discount Travel.
| Content Affinity | Composition | Index |
| Discount Travel | 26.98% | 43.44x |
| Cruise Vacations | 4.56% | 37.85x |
| Caribbean Vacation | 2.06% | 26.42x |
| Celebrity Gossip | 0.45% | 25.38x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.88% | 25.14x |
| Travel Adventure | 6.47% | 19.59x |
| Smart Travel | 1.05% | 19.14x |
| Online Ticket Buyers | 1.10% | 14.95x |
| Comedy Content | 0.17% | 14.04x |
| Charity Walks | 1.33% | 13.68x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
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DEMOGRAPHICS
The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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