Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 5.1 Million Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 54.87% 22.97x
Getting Off the Grid Travelers 54.09% 22.12x
Work Hard, Play Hard Travelers 42.67% 16.20x
Kids Clothing Shoppers 28.82% 15.94x
Bed & Bath Shoppers 26.70% 14.26x
Home Decor Shoppers 21.97% 14.09x
Discount Big Box Shoppers 20.63% 13.87x
Patriotic Party Decoration Shoppers 24.04% 13.50x
Home Goods Shoppers 23.67% 13.22x
Home Rug Shoppers 19.86% 13.17x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Belk.

Location Composition Index
Belk 0.03% 1.72x
LL Bean 0.01% 1.46x
Tommy Bahama 0.03% 1.37x
Chicos 0.06% 1.34x
Jos A. Bank Clothiers 0.10% 1.30x
Charlotte Russe 0.02% 1.24x
Abercrombie & Fitch 0.05% 1.20x
Lane Bryant 0.05% 1.20x
LOFT 0.05% 1.19x
Talbots 0.06% 1.18x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is aeropostale.com.

Website Composition Index
aeropostale.com 1.01% 44.97x
pier1.com 1.97% 44.16x
belk.com 1.81% 42.04x
whatscheaper.com 1.18% 40.72x
tableclothsfactory.com 1.15% 39.67x
seaworldparks.com 2.05% 36.75x
hhgregg.com 1.40% 36.25x
academy.com 1.68% 36.04x
newhomesource.com 1.37% 35.96x
ediblearrangements.com 1.50% 34.95x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.47% 13.22x
ISPs & Local Services 0.13% 13.22x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.54% 12.98x
Cheerleading 1.90% 12.94x
Higher-End Fashion Brands 2.33% 12.80x
Washington D.C. Hotels 0.03% 12.42x
Home Decoration - Crafts & Kids 2.11% 11.16x
Home Printing 0.67% 11.08x
Toys Shopping 5.72% 10.88x
Decoration & Fabric 0.04% 10.65x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female