Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 2.4 Million Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 79.57% 48.53x
Flight and Hotel Shoppers 65.55% 33.76x
Small Luxury SUV Auto Intenders 23.42% 29.17x
Discount Flight Searchers 52.74% 28.93x
Vacation Rental Accommodation Researchers 42.60% 28.78x
Work Hard, Play Hard Travelers 49.18% 28.61x
Orlando Activities Researchers 42.99% 28.55x
Vacation Planners 51.52% 28.27x
Realtors & Real Estate Researchers 41.97% 26.93x
Home Lending Researchers 48.37% 26.87x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.72x
Chicos 0.02% 1.63x
Victoria's Secret 0.02% 1.50x
Gap 0.01% 1.49x
Jos A. Bank Clothiers 0.01% 1.47x
Dressbarn 0.01% 1.41x
White House Black Market 0.01% 1.41x
Old Navy 0.02% 1.39x
Buckle 0.01% 1.27x
Maurices 0.02% 1.20x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is homeaway.com.

Website Composition Index
homeaway.com 2.22% 37.35x
cruiseweb.com 1.46% 35.90x
southwest.com 6.04% 35.08x
vrbo.com 6.60% 33.52x
hotelguides.com 1.01% 32.77x
royalcaribbean.com 1.04% 31.26x
hotwire.com 24.06% 31.17x
alaskaair.com 1.09% 31.09x
tripmasters.com 1.98% 31.01x
flights.com 2.13% 30.17x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 2.60% 19.78x
European Museums, Restaurants & Events 1.55% 19.61x
Caribbean Vacation 4.57% 18.74x
Weather Information 1.00% 17.02x
National Parks 1.58% 17.00x
Cruise Vacations 13.33% 16.89x
San Francisco Tourism 0.38% 16.71x
Southern California Cluster 0.12% 16.18x
London Tourism 0.05% 16.14x
Teaching Abroad 0.07% 16.06x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male