Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 3 Million Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 73.46% 72.14x
Orlando Activities Researchers 39.72% 45.59x
Vacation Rental Accommodation Researchers 41.50% 40.46x
Flight and Hotel Shoppers 56.03% 38.97x
Realtors & Real Estate Researchers 41.57% 38.83x
Custom Home Lighting Shoppers 31.55% 38.81x
Home Custom Bedroom Decorators 31.54% 38.80x
Texas Activity Researchers 37.40% 38.58x
Discount Flight Searchers 51.93% 38.45x
Online Home Decor Shoppers 37.16% 38.27x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.34x
White House Black Market 0.02% 1.30x
Jos A. Bank Clothiers 0.01% 1.17x
Gymboree 0.01% 1.11x
Gap 0.02% 1.10x
Talbots 0.01% 1.10x
Dressbarn 0.01% 1.08x
Victoria's Secret 0.03% 1.01x
Carhartt 0.18% 0.99x
Chicos 0.02% 0.99x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is hotwire.com.

Website Composition Index
hotwire.com 9.12% 55.64x
undercovertourist.com 1.22% 44.67x
ncl.com 1.21% 44.60x
hotels.com 35.24% 43.38x
jetsetter.com 5.48% 42.92x
ritzcarlton.com 1.20% 42.22x
airfarewatchdog.com 6.28% 41.21x
escapehere.com 2.93% 40.88x
currentresults.com 1.52% 40.70x
bringfido.com 1.19% 39.98x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Toronto Tourism.

Content Affinity Composition Index
Toronto Tourism 0.42% 32.13x
Cruise Vacations 5.03% 28.45x
Caribbean Vacation 1.50% 27.27x
Weather Information 0.23% 27.18x
European Museums, Restaurants & Events 0.35% 26.64x
Institutional Investing 0.16% 26.25x
Custom Gifts 0.21% 24.74x
National Parks 0.54% 24.74x
Party Suppliers 0.34% 24.26x
Insurance Cluster 0.20% 24.09x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male