Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 5.5 Million Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 82.92% 45.78x
Flight and Hotel Shoppers 70.14% 34.80x
Vacation Rental Accommodation Researchers 49.72% 29.96x
Vacation Planners 55.61% 29.15x
Discount Flight Searchers 44.99% 28.91x
Home Lending Researchers 48.99% 27.99x
Work Hard, Play Hard Travelers 49.29% 27.79x
Travel Researchers 50.11% 27.38x
Realtors & Real Estate Researchers 45.19% 27.18x
Custom Home Lighting Shoppers 40.09% 26.83x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.50x
Ann Taylor 0.02% 1.35x
Club Monaco 0.01% 1.31x
Armani 0.02% 1.29x
Lululemon 0.04% 1.29x
Urban Outfitters 0.04% 1.28x
Uniqlo 0.02% 1.28x
Tommy Bahama 0.01% 1.28x
American Apparel 0.02% 1.27x
Ralph Lauren 0.02% 1.27x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is hyatt.com.

Website Composition Index
hyatt.com 3.55% 35.46x
homeaway.com 7.87% 34.78x
viator.com 2.10% 33.26x
omnihotels.com 1.22% 32.10x
southwest.com 15.59% 30.52x
alaskaair.com 4.48% 29.74x
vrbo.com 18.32% 29.07x
princess.com 4.21% 28.00x
hotelguides.com 2.82% 27.90x
cruiseweb.com 2.88% 27.72x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 7.06% 19.05x
Caribbean Vacation 4.34% 15.87x
European Museums, Restaurants & Events 2.36% 15.27x
South Carolina Travel 0.14% 15.25x
Mexico Travel 0.44% 15.09x
San Francisco Tourism 1.09% 14.31x
Travel Adventure 12.85% 13.81x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 13.73x
London Tourism 0.13% 13.67x
Cruise Vacations 17.78% 13.55x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male