Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 4.8 Million Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 63.03% 20.40x
Getting Off the Grid Travelers 52.30% 18.86x
Work Hard, Play Hard Travelers 43.94% 14.16x
Kids Clothing Shoppers 30.56% 13.45x
Bed & Bath Shoppers 29.57% 12.61x
Discount Big Box Shoppers 21.86% 12.40x
Home Decor Shoppers 23.41% 12.05x
Engagement Ring Shoppers 28.40% 11.73x
Patriotic Party Decoration Shoppers 28.90% 11.70x
Pandora Jewelry Shoppers 33.07% 11.28x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Belk.

Location Composition Index
Belk 0.02% 1.41x
Tommy Bahama 0.03% 1.30x
Chicos 0.05% 1.25x
LL Bean 0.00% 1.21x
Lane Bryant 0.04% 1.18x
Old Navy 0.06% 1.12x
The North Face 0.02% 1.09x
Gymboree 0.03% 1.09x
Dressbarn 0.04% 1.08x
Journeys 0.03% 1.08x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is jane.com.

Website Composition Index
jane.com 0.07% 55.69x
shopjustice.com 0.26% 55.02x
shop.hobbylobby.com 0.54% 54.92x
billlevkoff.com 0.07% 53.80x
getcustomerservicejobs.com 0.06% 53.66x
morilee.com 0.13% 52.67x
gethealthcarejobs.com 0.06% 52.51x
aflac.com 0.07% 51.78x
arteriorshome.com 0.07% 51.67x
jobsearch.monster.com 0.31% 51.65x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Assorted Topics #11368 (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.71% 12.38x
South Carolina Travel 0.59% 12.04x
Washington D.C. Hotels 0.04% 12.03x
Higher-End Fashion Brands 2.97% 11.96x
Cheerleading 2.09% 11.83x
ISPs & Local Services 0.18% 11.67x
Home Decoration - Crafts & Kids 2.39% 10.70x
Home Printing 0.85% 10.53x
Toys Shopping 6.82% 10.34x
Bridal Fashion 2.34% 10.29x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age and income brackets.
Age
45-54
Income
$150,000-$249,999