Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 44.5 Thousand Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 44.5 thousand unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 36.21% 476.66x
Luxury Second Home Owners 20.85% 78.29x
Travel Researchers 38.19% 77.55x
Last Minute Travelers 67.24% 75.91x
Luxury Hotel Guests 30.41% 73.00x
Flower Delivery Shoppers 22.99% 72.67x
Executive Travelers 11.91% 69.84x
Flight and Hotel Shoppers 65.73% 66.67x
Affordable Hotel Bookers 63.22% 65.89x
Work Hard, Play Hard Travelers 27.01% 65.57x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 4.28x
American Eagle Outfitters 0.02% 2.92x
Mens Wearhouse 0.01% 1.67x
Zumiez 0.01% 1.48x
Maurices 0.02% 1.02x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is rome2rio.com.

Website Composition Index
rome2rio.com 19.31% 240.28x
cheapoair.com 12.23% 160.12x
priceline.com 32.79% 145.04x
kayak.com 52.65% 91.27x
trivago.com 11.93% 85.92x
momondo.com 5.45% 82.99x
cruisecritic.com 9.77% 70.54x
tripadvisor.ca 9.39% 52.45x
amomedia.com 6.91% 47.98x
cruisefever.net 4.94% 45.99x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Discount Travel.

Content Affinity Composition Index
Discount Travel 20.85% 94.73x
Cruise Vacations 7.21% 64.47x
Caribbean Vacation 2.87% 51.66x
Travel Adventure 6.84% 28.47x
Quebec Vacations 1.15% 26.87x
Canada Tax and Finance Research Cluster 0.73% 25.65x
Canada Consumer Product Cluster 1.04% 25.05x
Canada Culture and Tourism 4.60% 24.41x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.46% 23.31x
Canada Business Cluster 3.71% 20.51x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male