Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 950.5 Thousand Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 950.5 thousand unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 58.02% 119.67x
Orlando Activities Researchers 17.06% 60.00x
Home Custom Bedroom Decorators 14.20% 49.28x
Custom Home Lighting Shoppers 14.20% 49.28x
Realtors & Real Estate Researchers 27.05% 47.65x
Online Home Decor Shoppers 18.28% 46.59x
Flower Delivery Shoppers 29.42% 44.25x
Work Hard, Play Hard Travelers 34.47% 43.76x
Texas Activity Researchers 18.42% 42.54x
Home Buyers 34.88% 42.21x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.68x
Old Navy 0.03% 1.61x
Zumiez 0.02% 1.59x
Mens Wearhouse 0.03% 1.48x
Express 0.02% 1.42x
H&M 0.01% 1.39x
Gap 0.02% 1.37x
Chicos 0.02% 1.24x
Victoria's Secret 0.03% 1.20x
Buckle 0.02% 1.12x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is hotwire.com.

Website Composition Index
hotwire.com 1.10% 138.22x
orbitz.com 2.43% 106.05x
travelocity.com 4.00% 105.43x
hotels.com 7.23% 99.86x
expedia.com 9.93% 71.58x
cruisecritic.com 5.82% 38.17x
rome2rio.com 26.16% 36.90x
eatsleepcruise.com 1.40% 32.29x
homes.com 7.61% 30.32x
frequent-ads.com 1.39% 29.63x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Weather Information.

Content Affinity Composition Index
Weather Information 0.15% 28.97x
Cruise Vacations 3.05% 28.92x
Discount Travel 34.55% 25.82x
Beach Vacations 0.14% 25.11x
Caribbean Vacation 2.23% 22.11x
South Carolina Travel 0.12% 21.14x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 20.57x
European Museums, Restaurants & Events 0.13% 20.40x
Lacrosse College Athletics 0.16% 18.05x
Smart Travel 1.29% 17.65x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male