Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 3.3 Million Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 81.28% 55.22x
Flight and Hotel Shoppers 65.38% 39.78x
Vacation Rental Accommodation Researchers 44.31% 33.69x
Vacation Planners 52.48% 33.33x
Discount Flight Searchers 49.72% 33.25x
Orlando Activities Researchers 39.17% 33.24x
Work Hard, Play Hard Travelers 46.68% 32.29x
Realtors & Real Estate Researchers 40.84% 31.83x
Small Luxury SUV Auto Intenders 23.13% 31.78x
Home Custom Bedroom Decorators 34.98% 31.26x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.89x
Victoria's Secret 0.02% 1.61x
Journeys 0.01% 1.45x
Old Navy 0.02% 1.31x
The Childrens Place 0.01% 1.30x
Mens Wearhouse 0.01% 1.25x
Maurices 0.01% 1.14x
Carhartt 0.13% 1.00x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is homeaway.com.

Website Composition Index
homeaway.com 4.01% 39.11x
cruiseweb.com 1.94% 36.15x
southwest.com 9.27% 35.95x
cheapflights.com 1.06% 35.09x
americandiscountcruises.com 1.12% 34.11x
vrbo.com 10.60% 34.00x
princess.com 1.68% 33.96x
hotelguides.com 1.52% 33.76x
alaskaair.com 2.16% 32.35x
hotwire.com 27.39% 30.80x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 4.21% 23.83x
European Museums, Restaurants & Events 1.81% 21.48x
Caribbean Vacation 4.97% 19.20x
San Francisco Tourism 0.50% 18.78x
Mexico Travel 0.30% 18.69x
Weather Information 1.14% 18.43x
National Parks 1.75% 17.94x
Cruise Vacations 15.37% 17.76x
Southern California Cluster 0.17% 17.16x
Home Printing 0.12% 16.93x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female