Explore the Family Adventures Travelers Audience
Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Family Adventures Travelers audience.
INTERESTS
The Family Adventures Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Adventures Travelers audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 54.87% | 22.97x |
| Getting Off the Grid Travelers | 54.09% | 22.12x |
| Work Hard, Play Hard Travelers | 42.67% | 16.20x |
| Kids Clothing Shoppers | 28.82% | 15.94x |
| Bed & Bath Shoppers | 26.70% | 14.26x |
| Home Decor Shoppers | 21.97% | 14.09x |
| Discount Big Box Shoppers | 20.63% | 13.87x |
| Patriotic Party Decoration Shoppers | 24.04% | 13.50x |
| Home Goods Shoppers | 23.67% | 13.22x |
| Home Rug Shoppers | 19.86% | 13.17x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
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APPAREL RETAILERS
The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Belk.
| Location | Composition | Index |
| Belk | 0.03% | 1.72x |
| LL Bean | 0.01% | 1.46x |
| Tommy Bahama | 0.03% | 1.37x |
| Chicos | 0.06% | 1.34x |
| Jos A. Bank Clothiers | 0.10% | 1.30x |
| Charlotte Russe | 0.02% | 1.24x |
| Abercrombie & Fitch | 0.05% | 1.20x |
| Lane Bryant | 0.05% | 1.20x |
| LOFT | 0.05% | 1.19x |
| Talbots | 0.06% | 1.18x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
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WEBSITES
The Family Adventures Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family Adventures Travelers audience is aeropostale.com.
| Website | Composition | Index |
| aeropostale.com | 1.01% | 44.97x |
| pier1.com | 1.97% | 44.16x |
| belk.com | 1.81% | 42.04x |
| whatscheaper.com | 1.18% | 40.72x |
| tableclothsfactory.com | 1.15% | 39.67x |
| seaworldparks.com | 2.05% | 36.75x |
| hhgregg.com | 1.40% | 36.25x |
| academy.com | 1.68% | 36.04x |
| newhomesource.com | 1.37% | 35.96x |
| ediblearrangements.com | 1.50% | 34.95x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.47% | 13.22x |
| ISPs & Local Services | 0.13% | 13.22x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.54% | 12.98x |
| Cheerleading | 1.90% | 12.94x |
| Higher-End Fashion Brands | 2.33% | 12.80x |
| Washington D.C. Hotels | 0.03% | 12.42x |
| Home Decoration - Crafts & Kids | 2.11% | 11.16x |
| Home Printing | 0.67% | 11.08x |
| Toys Shopping | 5.72% | 10.88x |
| Decoration & Fabric | 0.04% | 10.65x |
Composition Percentage:
The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
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DEMOGRAPHICS
The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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