Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 463.1 Thousand Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 463.1 thousand unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 47.71% 199.58x
Orlando Activities Researchers 6.90% 88.21x
Flight and Hotel Shoppers 65.34% 68.54x
Home Custom Bedroom Decorators 6.28% 65.52x
Custom Home Lighting Shoppers 6.26% 65.34x
Travel Researchers 27.80% 61.01x
Flower Delivery Shoppers 26.19% 54.90x
Realtors & Real Estate Researchers 20.21% 54.89x
Online Home Decor Shoppers 9.48% 54.02x
Work Hard, Play Hard Travelers 32.17% 51.64x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 3.46x
Coach 0.01% 2.96x
Madewell 0.01% 2.54x
LOFT 0.02% 2.00x
Jos A. Bank Clothiers 0.01% 1.84x
Talbots 0.02% 1.69x
J. Crew 0.01% 1.66x
Urban Outfitters 0.03% 1.43x
Lululemon 0.01% 1.35x
Aeropostale 0.02% 1.23x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is hotels.com.

Website Composition Index
hotels.com 1.88% 172.48x
expedia.com 3.19% 110.85x
rome2rio.com 21.82% 84.88x
onetravel.com 2.10% 60.08x
cheapoair.com 11.02% 56.85x
priceline.com 35.23% 55.97x
homes.com 4.30% 47.42x
vegas.com 2.38% 45.98x
cruisecritic.com 6.73% 45.61x
seatguru.com 1.30% 44.53x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Discount Travel.

Content Affinity Composition Index
Discount Travel 26.98% 43.44x
Cruise Vacations 4.56% 37.85x
Caribbean Vacation 2.06% 26.42x
Celebrity Gossip 0.45% 25.38x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.88% 25.14x
Travel Adventure 6.47% 19.59x
Smart Travel 1.05% 19.14x
Online Ticket Buyers 1.10% 14.95x
Comedy Content 0.17% 14.04x
Charity Walks 1.33% 13.68x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male