Dstillery Audiences

FAMILY ADVENTURES TRAVELERS

Audience Size: 3.4 Million Devices

Explore the Family Adventures Travelers Audience

Below you'll find more information about the Family Adventures Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Family Adventures Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Adventures Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Adventures Travelers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 84.75% 99.82x
Work Hard, Play Hard Travelers 49.28% 63.16x
Executive Travelers 46.29% 55.31x
Flight and Hotel Shoppers 65.26% 50.84x
Vacation Rental Accommodation Researchers 51.60% 42.05x
Vacation Planners 52.94% 41.65x
Home Buyers 47.38% 39.84x
Realtors & Real Estate Researchers 44.80% 39.51x
Home Lending Researchers 47.65% 38.86x
Travel Researchers 48.88% 38.03x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Interest attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Adventures Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Adventures Travelers audience is The North Face.

Location Composition Index
The North Face 0.02% 1.85x
Talbots 0.03% 1.52x
Kate Spade 0.02% 1.40x
Armani 0.02% 1.39x
Mens Wearhouse 0.05% 1.32x
Gymboree 0.04% 1.29x
Michael Kors 0.03% 1.26x
Madewell 0.02% 1.24x
Chicos 0.03% 1.23x
White House Black Market 0.04% 1.23x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Location attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Adventures Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Adventures Travelers audience is hyatt.com.

Website Composition Index
hyatt.com 4.07% 42.76x
homeaway.com 8.68% 41.27x
viator.com 2.24% 39.03x
omnihotels.com 1.37% 38.36x
trivago.com 1.01% 37.29x
thegamer.tv 1.95% 36.70x
southwest.com 17.24% 35.96x
pokemondb.net 1.15% 35.38x
alaskaair.com 4.89% 35.26x
dingit.tv 2.59% 34.76x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Web attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Adventures Travelers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 8.61% 22.43x
Caribbean Vacation 4.53% 19.78x
South Carolina Travel 0.18% 19.78x
Mexico Travel 0.52% 18.45x
European Museums, Restaurants & Events 2.66% 17.55x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 17.48x
London Tourism 0.17% 16.70x
Travel Adventure 13.82% 16.24x
Cars, Travel & Food 0.29% 15.99x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 7.78% 15.93x
Composition Percentage: The overlap percentage between the Family Adventures Travelers audience and the Content Affinity attribute.
Index: A comparison of the Family Adventures Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Adventures Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male