Dstillery Audiences

FAMILY CHRISTMAS CELEBRATION RESEARCHERS

Audience Size: 3 Million Devices

Explore the Family Christmas Celebration Researchers Audience

Below you'll find more information about the Family Christmas Celebration Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Family Christmas Celebration Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Christmas Celebration Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Christmas Celebration Researchers audience is Christmas Enthusiasts.

Interest Composition Index
Christmas Enthusiasts 31.77% 29.04x
Budget Grocery Shoppers 20.66% 27.75x
Sweet Tooths 28.49% 27.01x
Christmas Decorations Shoppers 25.96% 25.61x
Homemade Gifts Crafters 24.01% 24.78x
Kids Clothing Shoppers 25.29% 24.12x
Bargain Shopping Researchers 17.63% 23.66x
Candy Shoppers 21.76% 23.28x
Cookie Eaters 21.24% 23.18x
Chocolate Lovers 21.56% 22.96x
Composition Percentage: The overlap percentage between the Family Christmas Celebration Researchers audience and the Interest attribute.
Index: A comparison of the Family Christmas Celebration Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Christmas Celebration Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Christmas Celebration Researchers audience is Belk.

Location Composition Index
Belk 0.02% 1.54x
Jos A. Bank Clothiers 0.32% 1.22x
Buckle 0.19% 1.20x
Express Outlets 0.01% 1.18x
Mens Wearhouse 0.50% 1.17x
Dressbarn 0.05% 1.12x
White House Black Market 0.22% 1.09x
Lane Bryant 0.04% 1.04x
Chicos 0.06% 0.99x
Hollister 0.03% 0.95x
Composition Percentage: The overlap percentage between the Family Christmas Celebration Researchers audience and the Location attribute.
Index: A comparison of the Family Christmas Celebration Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Christmas Celebration Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Christmas Celebration Researchers audience is packagefromsanta.com.

Website Composition Index
packagefromsanta.com 1.29% 56.94x
raisingourkids.com 1.12% 43.44x
spirithalloween.com 3.82% 36.45x
belk.com 1.01% 35.58x
seaworldparks.com 1.20% 35.14x
firstpalette.com 1.31% 34.54x
toysrus.com 6.91% 34.11x
endingthefed.com 1.21% 33.48x
yankeecandle.com 1.60% 32.76x
dressbarn.com 1.24% 32.70x
Composition Percentage: The overlap percentage between the Family Christmas Celebration Researchers audience and the Web attribute.
Index: A comparison of the Family Christmas Celebration Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Christmas Celebration Researchers audience is Toys Shopping.

Content Affinity Composition Index
Toys Shopping 6.87% 20.10x
Cheerleading 1.96% 18.75x
Home Printing 0.63% 15.86x
Costumes 0.81% 15.84x
Networking Marketing 2.72% 15.31x
Low Budget Shoppers 1.85% 15.22x
Custom Gifts 4.09% 15.03x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.38% 14.78x
Cub & Girl Scouts 1.57% 14.55x
Decoration & Fabric 0.04% 14.34x
Composition Percentage: The overlap percentage between the Family Christmas Celebration Researchers audience and the Content Affinity attribute.
Index: A comparison of the Family Christmas Celebration Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Christmas Celebration Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female