Dstillery Audiences

FAMILY TREE ENTHUSIASTS

Audience Size: 1.5 Million Devices

Explore the Family Tree Enthusiasts Audience

Below you'll find more information about the Family Tree Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Family Tree Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Family Tree Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Tree Enthusiasts audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 34.63% 37.83x
Heart Surgery Researchers 24.15% 36.36x
Retired Assisted Living Shoppers 27.42% 33.49x
Marines 27.05% 30.54x
Online Health Researchers 14.97% 30.41x
Retired Budget Healthcare Shoppers 27.81% 29.27x
Orlando Activities Researchers 7.86% 29.13x
Budget Grocery Shoppers 23.04% 27.49x
Menopause Researchers 19.74% 27.00x
Nashville Activity Researchers 10.81% 26.94x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Interest attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Tree Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Tree Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.04% 1.48x
Lane Bryant 0.01% 1.28x
LOFT 0.01% 1.26x
Mens Wearhouse 0.02% 1.22x
Carhartt 0.14% 1.16x
Chicos 0.01% 1.14x
Banana Republic 0.01% 1.12x
White House Black Market 0.01% 1.09x
Zumiez 0.02% 1.01x
Old Navy 0.02% 0.94x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Location attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Tree Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Tree Enthusiasts audience is genealogy.com.

Website Composition Index
genealogy.com 5.03% 54.47x
rootsweb.com 12.68% 44.02x
findagrave.com 87.18% 41.48x
theancestorhunt.com 1.20% 40.12x
newspapers.com 13.73% 31.53x
tributes.com 19.69% 29.29x
localprayers.com 1.16% 25.95x
advancedbackgroundchecks.com 1.42% 24.52x
whopassedon.com 1.06% 24.20x
surnamedb.com 1.27% 24.03x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Web attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Tree Enthusiasts audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 2.13% 39.22x
People Search 3.29% 22.47x
Arts & Crafts 0.06% 15.86x
Nutrition & Diabetic Living 0.07% 15.51x
Shopping Catalogs 0.15% 14.33x
Telescopes 0.07% 13.29x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.76% 12.39x
Spam Call Number Searchers 0.32% 12.17x
Antiques & Auctions 1.15% 11.66x
Charity Walks 1.61% 11.40x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Tree Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female