Explore the Family Tree Enthusiasts Audience
Below you'll find more information about the Family Tree Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Family Tree Enthusiasts audience.
INTERESTS
The Family Tree Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Family Tree Enthusiasts audience is Retired Health Insurance Researchers.
| Interest | Composition | Index |
| Retired Health Insurance Researchers | 46.14% | 33.43x |
| Heart Surgery Researchers | 44.58% | 33.32x |
| Retired Assisted Living Shoppers | 45.85% | 32.21x |
| Online Directory Searchers | 44.89% | 31.76x |
| Retired Budget Healthcare Shoppers | 43.79% | 30.44x |
| Heartburn Sufferers | 39.39% | 29.59x |
| Online Health Researchers | 37.74% | 29.55x |
| Retirees | 39.94% | 29.52x |
| Bargain Shopping Researchers | 39.12% | 29.15x |
| Texas Activity Researchers | 37.94% | 28.87x |
Composition Percentage:
The overlap percentage between the Family Tree Enthusiasts audience and the Interest attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Curious about what else the Family Tree Enthusiasts audience is interested in?
Sign Up
APPAREL RETAILERS
The Family Tree Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Family Tree Enthusiasts audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.18% | 1.27x |
| Lane Bryant | 0.01% | 1.24x |
| Old Navy | 0.02% | 1.11x |
| Jos A. Bank Clothiers | 0.01% | 1.06x |
| Mens Wearhouse | 0.05% | 1.06x |
| Chicos | 0.01% | 1.00x |
| Journeys | 0.02% | 0.96x |
| LOFT | 0.01% | 0.90x |
| Victoria's Secret | 0.02% | 0.82x |
| Express | 0.01% | 0.76x |
Composition Percentage:
The overlap percentage between the Family Tree Enthusiasts audience and the Location attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Want to find more of the Family Tree Enthusiasts audience in the real world?
Sign Up
WEBSITES
The Family Tree Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Family Tree Enthusiasts audience is findmypast.com.
| Website | Composition | Index |
| findmypast.com | 1.69% | 59.12x |
| ancestry.com | 2.10% | 55.80x |
| werelate.org | 1.07% | 54.91x |
| rootsweb.com | 8.76% | 44.43x |
| locateancestors.com | 1.64% | 41.91x |
| genealogy.com | 7.32% | 41.55x |
| familytreemagazine.com | 2.41% | 41.19x |
| findagrave.com | 65.65% | 39.13x |
| homemetry.com | 1.85% | 37.25x |
| genealogybuff.com | 2.18% | 34.71x |
Composition Percentage:
The overlap percentage between the Family Tree Enthusiasts audience and the Web attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Want to see more of the websites the Family Tree Enthusiasts audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Family Tree Enthusiasts audience is Ancestry & Memorial Researchers.
| Content Affinity | Composition | Index |
| Ancestry & Memorial Researchers | 7.99% | 39.44x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 23.38x |
| Bird Watching | 0.81% | 18.80x |
| Discount Shopping | 0.76% | 18.62x |
| Home Decoration - Crafts & Kids | 1.18% | 18.24x |
| London Tourism | 0.11% | 18.02x |
| People Search | 30.79% | 17.96x |
| Holiday Gifts | 0.52% | 17.77x |
| Celebrity Gossip | 1.84% | 16.53x |
| Antiques & Auctions | 9.21% | 16.52x |
Composition Percentage:
The overlap percentage between the Family Tree Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Want to see more of the Content Affinities the Family Tree Enthusiasts audience visits?
Sign Up
DEMOGRAPHICS
The Family Tree Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Family Tree Enthusiasts audience?
Sign Up