Dstillery Audiences

FAMILY TREE ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Family Tree Enthusiasts Audience

Below you'll find more information about the Family Tree Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Family Tree Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Family Tree Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Tree Enthusiasts audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 33.86% 34.58x
Retired Assisted Living Shoppers 35.51% 32.01x
Retired Health Insurance Researchers 34.35% 30.80x
Online Directory Searchers 35.29% 29.85x
Marines 32.26% 29.44x
Online Health Researchers 24.70% 28.57x
Retired Budget Healthcare Shoppers 34.83% 28.56x
Bargain Shopping Researchers 25.00% 28.19x
Orlando Activities Researchers 21.03% 27.30x
Heartburn Sufferers 24.13% 27.19x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Interest attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Tree Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Tree Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.04% 1.27x
Carhartt 0.25% 1.22x
Lane Bryant 0.02% 1.11x
Old Navy 0.04% 1.10x
The Childrens Place 0.03% 1.07x
Maurices 0.04% 1.04x
H&M 0.01% 1.03x
Zumiez 0.02% 1.02x
Jos A. Bank Clothiers 0.02% 1.00x
Hollister 0.01% 0.97x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Location attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Tree Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Tree Enthusiasts audience is ancestry.com.

Website Composition Index
ancestry.com 1.90% 53.80x
genealogy.com 5.31% 45.76x
genealogybuff.com 1.37% 41.74x
genlookups.com 1.47% 41.28x
rootsweb.com 10.39% 40.09x
funeral.com 2.89% 39.97x
findagrave.com 80.49% 38.28x
intelius.com 3.40% 34.52x
tributes.com 20.84% 29.47x
trueactivist.com 1.21% 28.85x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Web attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Tree Enthusiasts audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 1.87% 34.64x
People Search 5.26% 23.01x
Custom Gifts 0.10% 20.20x
Vitamin Shoppers 0.09% 18.47x
Amateur Radios 0.13% 17.79x
Antiques & Auctions 1.72% 16.75x
Party Suppliers 0.12% 16.68x
Pharmacy 0.38% 16.62x
Disease Cluster 0.07% 15.93x
Shopping Catalogs 0.34% 14.69x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Tree Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female