Dstillery Audiences

FAMILY TREE ENTHUSIASTS

Audience Size: 1.7 Million Devices

Explore the Family Tree Enthusiasts Audience

Below you'll find more information about the Family Tree Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Family Tree Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Family Tree Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Tree Enthusiasts audience is Ancestry Researchers.

Interest Composition Index
Ancestry Researchers 61.93% 54.75x
Online Directory Searchers 20.44% 45.58x
Heart Surgery Researchers 19.90% 38.93x
Retired Assisted Living Shoppers 24.88% 36.10x
Marines 22.54% 34.85x
Retired Budget Healthcare Shoppers 23.80% 31.97x
Budget Grocery Shoppers 21.18% 29.85x
Flower Delivery Shoppers 11.00% 29.78x
Home Exterior Design Enthusiasts 13.53% 29.52x
Bargain Shopping Researchers 9.03% 29.23x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Interest attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Tree Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Tree Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.04% 1.54x
American Eagle Outfitters 0.02% 1.53x
Journeys 0.02% 1.21x
Old Navy 0.02% 1.14x
Gymboree 0.02% 1.07x
Urban Outfitters 0.01% 0.91x
Zumiez 0.01% 0.89x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Location attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Tree Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Tree Enthusiasts audience is genealogy.com.

Website Composition Index
genealogy.com 3.30% 54.93x
findagrave.com 78.83% 47.67x
rootsweb.com 10.51% 44.55x
tributes.com 14.82% 35.06x
newspapers.com 9.47% 34.47x
familytreemagazine.com 1.57% 32.88x
funeral.com 1.68% 27.36x
whopassedon.com 1.00% 24.17x
usa-people-search.com 2.34% 23.67x
addresses.com 1.66% 23.41x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Web attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Tree Enthusiasts audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 2.37% 37.87x
People Search 2.11% 21.21x
Telescopes 0.06% 16.95x
Charity Walks 0.99% 14.47x
Spam Call Number Searchers 0.15% 13.66x
Assorted Topics (Power Trains, Drones, Web Design) 0.06% 13.60x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.35% 13.57x
Celebrity Gossip 0.14% 10.57x
Antiques & Auctions 1.39% 10.38x
Phone & Business Information Searchers 20.82% 9.88x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Tree Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female