Dstillery Audiences

FAMILY TREE ENTHUSIASTS

Audience Size: 3.4 Million Devices

Explore the Family Tree Enthusiasts Audience

Below you'll find more information about the Family Tree Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Family Tree Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Family Tree Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Tree Enthusiasts audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 46.14% 33.43x
Heart Surgery Researchers 44.58% 33.32x
Retired Assisted Living Shoppers 45.85% 32.21x
Online Directory Searchers 44.89% 31.76x
Retired Budget Healthcare Shoppers 43.79% 30.44x
Heartburn Sufferers 39.39% 29.59x
Online Health Researchers 37.74% 29.55x
Retirees 39.94% 29.52x
Bargain Shopping Researchers 39.12% 29.15x
Texas Activity Researchers 37.94% 28.87x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Interest attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Tree Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Tree Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.27x
Lane Bryant 0.01% 1.24x
Old Navy 0.02% 1.11x
Jos A. Bank Clothiers 0.01% 1.06x
Mens Wearhouse 0.05% 1.06x
Chicos 0.01% 1.00x
Journeys 0.02% 0.96x
LOFT 0.01% 0.90x
Victoria's Secret 0.02% 0.82x
Express 0.01% 0.76x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Location attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Tree Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Tree Enthusiasts audience is findmypast.com.

Website Composition Index
findmypast.com 1.69% 59.12x
ancestry.com 2.10% 55.80x
werelate.org 1.07% 54.91x
rootsweb.com 8.76% 44.43x
locateancestors.com 1.64% 41.91x
genealogy.com 7.32% 41.55x
familytreemagazine.com 2.41% 41.19x
findagrave.com 65.65% 39.13x
homemetry.com 1.85% 37.25x
genealogybuff.com 2.18% 34.71x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Web attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Tree Enthusiasts audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 7.99% 39.44x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 23.38x
Bird Watching 0.81% 18.80x
Discount Shopping 0.76% 18.62x
Home Decoration - Crafts & Kids 1.18% 18.24x
London Tourism 0.11% 18.02x
People Search 30.79% 17.96x
Holiday Gifts 0.52% 17.77x
Celebrity Gossip 1.84% 16.53x
Antiques & Auctions 9.21% 16.52x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Tree Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female