Dstillery Audiences

FAMILY TREE ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Family Tree Enthusiasts Audience

Below you'll find more information about the Family Tree Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Family Tree Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Family Tree Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Tree Enthusiasts audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 36.75% 35.12x
Retired Assisted Living Shoppers 37.65% 33.21x
Retired Health Insurance Researchers 37.57% 32.42x
Online Directory Searchers 37.76% 31.28x
Online Health Researchers 27.65% 29.92x
Retired Budget Healthcare Shoppers 36.66% 29.79x
Marines 33.99% 29.75x
Heartburn Sufferers 28.63% 28.58x
Orlando Activities Researchers 24.32% 28.54x
Bargain Shopping Researchers 29.15% 28.53x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Interest attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Tree Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Tree Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.11x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Location attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Tree Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Tree Enthusiasts audience is locateancestors.com.

Website Composition Index
locateancestors.com 1.11% 41.71x
genealogy.com 5.35% 41.59x
genealogybuff.com 1.50% 41.14x
genlookups.com 1.84% 39.65x
rehold.com 1.61% 37.13x
radaris.com 2.45% 36.43x
ancestry.com 3.56% 35.42x
rootsweb.com 8.15% 34.88x
worldcat.org 1.58% 34.37x
findagrave.com 74.00% 33.79x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Web attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Tree Enthusiasts audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 2.39% 35.77x
Home Decoration - Crafts & Kids 0.13% 24.39x
People Search 8.83% 23.98x
Custom Gifts 0.29% 19.91x
Bird Watching 0.20% 19.06x
Antiques & Auctions 2.67% 18.62x
Pharmacy 1.05% 18.18x
Holiday Gifts 0.05% 18.17x
Disease Cluster 0.23% 18.04x
Arts & Crafts 0.15% 17.67x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Tree Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female