Dstillery Audiences

FAMILY TREE ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the Family Tree Enthusiasts Audience

Below you'll find more information about the Family Tree Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Family Tree Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Family Tree Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Tree Enthusiasts audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 42.56% 57.32x
Heart Surgery Researchers 40.89% 53.82x
Retired Assisted Living Shoppers 42.28% 52.52x
Online Directory Searchers 43.51% 50.99x
Texas Activity Researchers 36.38% 50.31x
Retired Budget Healthcare Shoppers 40.13% 50.13x
Budget Grocery Shoppers 36.67% 49.27x
Retirees 38.55% 48.97x
Bargain Shopping Researchers 35.44% 47.58x
Ancestry Researchers 39.98% 47.12x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Interest attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Tree Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Tree Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.26x
Mens Wearhouse 0.48% 1.22x
Belk 0.01% 1.19x
Buckle 0.17% 1.16x
Lane Bryant 0.04% 1.09x
Eddie Bauer 0.03% 1.08x
Talbots 0.04% 1.07x
Bonobos 0.05% 1.05x
White House Black Market 0.19% 1.03x
Chicos 0.06% 1.03x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Location attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Tree Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Tree Enthusiasts audience is searchforancestors.com.

Website Composition Index
searchforancestors.com 2.28% 55.96x
findmypast.com 4.66% 55.47x
billiongraves.com 1.53% 53.73x
cyndislist.com 2.68% 50.57x
werelate.org 2.94% 50.26x
mooseroots.com 1.82% 41.84x
ancestry.com 8.49% 41.49x
locateancestors.com 2.81% 41.23x
theancestorhunt.com 1.19% 38.80x
genealogy.com 12.76% 38.43x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Web attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Tree Enthusiasts audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 23.51% 48.07x
England Tourism 0.21% 41.09x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.51% 33.64x
Bird Watching 2.35% 23.50x
Celebrity Gossip 4.62% 23.26x
Assorted Topics (Animals, Clothing, Events, Education) 0.09% 22.55x
As Seen On TV Products 0.15% 21.69x
London Tourism 0.51% 21.64x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.31% 20.89x
Environmental Conservation 0.11% 20.26x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Tree Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female