Dstillery Audiences

FAMILY TREE ENTHUSIASTS

Audience Size: 2.6 Million Devices

Explore the Family Tree Enthusiasts Audience

Below you'll find more information about the Family Tree Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Family Tree Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Family Tree Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Tree Enthusiasts audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 40.92% 27.11x
Retired Assisted Living Shoppers 42.86% 25.81x
Retired Health Insurance Researchers 42.21% 25.77x
Online Directory Searchers 42.28% 24.72x
Retired Budget Healthcare Shoppers 41.47% 24.13x
Online Health Researchers 33.17% 23.33x
Heartburn Sufferers 33.88% 23.22x
Marines 35.77% 22.65x
Retirees 34.88% 22.52x
Budget Grocery Shoppers 38.27% 22.40x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Interest attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Tree Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Tree Enthusiasts audience is Buckle.

Location Composition Index
Buckle 0.01% 1.41x
Maurices 0.02% 1.33x
LOFT 0.01% 1.28x
Gap 0.01% 1.25x
Victoria's Secret 0.02% 1.25x
Carhartt 0.19% 1.24x
White House Black Market 0.01% 1.14x
Express 0.01% 1.13x
Dressbarn 0.01% 1.10x
Mens Wearhouse 0.01% 1.08x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Location attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Tree Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Tree Enthusiasts audience is familytreemagazine.com.

Website Composition Index
familytreemagazine.com 1.22% 41.69x
rootsweb.com 6.18% 40.41x
genealogy.com 6.21% 37.33x
locateancestors.com 1.39% 36.35x
genealogybuff.com 2.12% 34.42x
genlookups.com 2.89% 32.21x
kovels.com 1.46% 30.66x
findagrave.com 70.89% 29.56x
rehold.com 4.95% 28.23x
radaris.com 6.63% 26.92x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Web attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Tree Enthusiasts audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 4.85% 30.18x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 17.11x
Holiday Gifts 0.28% 16.92x
People Search 21.47% 16.44x
Concert Posters 0.16% 16.31x
Home Decoration - Crafts & Kids 0.63% 16.30x
Bird Watching 0.65% 15.94x
London Tourism 0.04% 14.81x
Assorted Topics (Safari, Health, Wellness, Sports) 0.04% 14.81x
Antiques & Auctions 6.21% 14.64x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Tree Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female