Dstillery Audiences

FAMILY TREE ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the Family Tree Enthusiasts Audience

Below you'll find more information about the Family Tree Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Family Tree Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Family Tree Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Tree Enthusiasts audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 50.07% 39.06x
Heart Surgery Researchers 48.18% 37.77x
Retired Assisted Living Shoppers 48.85% 37.05x
Retired Budget Healthcare Shoppers 47.20% 35.35x
Texas Activity Researchers 42.73% 35.27x
Online Directory Searchers 49.60% 35.04x
Budget Grocery Shoppers 43.65% 34.98x
Bargain Shopping Researchers 42.14% 34.49x
Heartburn Sufferers 43.07% 34.08x
Retirees 45.20% 33.43x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Interest attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Tree Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Tree Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.29% 1.32x
Buckle 0.26% 1.23x
Mens Wearhouse 0.45% 1.21x
White House Black Market 0.30% 1.13x
Belk 0.01% 1.12x
Dressbarn 0.05% 1.10x
Lane Bryant 0.04% 1.06x
Johnston and Murphy 0.38% 1.05x
Talbots 0.04% 1.04x
Chicos 0.05% 1.01x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Location attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Tree Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Tree Enthusiasts audience is searchforancestors.com.

Website Composition Index
searchforancestors.com 1.40% 61.20x
findmypast.com 2.94% 60.30x
werelate.org 1.81% 55.60x
cyndislist.com 1.66% 54.84x
mooseroots.com 1.06% 51.98x
ancestry.com 5.58% 48.23x
locateancestors.com 1.91% 47.34x
quanki.com 1.09% 45.16x
newspapers.com 7.41% 44.50x
genealogy.com 9.04% 44.44x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Web attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Tree Enthusiasts audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 15.53% 32.81x
England Tourism 0.14% 29.63x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.31% 25.22x
Bird Watching 1.83% 18.20x
Celebrity Gossip 3.22% 18.03x
London Tourism 0.34% 17.88x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 17.71x
As Seen On TV Products 0.10% 17.71x
Discount Shopping 4.09% 17.04x
Low Budget Shoppers 1.69% 16.38x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Tree Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female