Dstillery Audiences

FAMILY TREE ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Family Tree Enthusiasts Audience

Below you'll find more information about the Family Tree Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Family Tree Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Family Tree Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Tree Enthusiasts audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 43.19% 32.66x
Heart Surgery Researchers 43.13% 30.24x
Retired Assisted Living Shoppers 43.08% 29.61x
Texas Activity Researchers 37.47% 29.04x
Retired Budget Healthcare Shoppers 40.37% 28.58x
Online Directory Searchers 43.86% 27.37x
Cholesterol Researchers 35.68% 26.80x
Retirees 40.31% 26.78x
Budget Grocery Shoppers 38.98% 26.49x
Ancestry Researchers 39.74% 26.37x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Interest attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Tree Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Tree Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.21% 1.16x
Mens Wearhouse 0.28% 0.98x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Location attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Tree Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Tree Enthusiasts audience is findmypast.com.

Website Composition Index
findmypast.com 5.28% 114.24x
searchforancestors.com 2.25% 108.60x
billiongraves.com 1.69% 98.76x
cyndislist.com 2.58% 94.57x
werelate.org 2.65% 94.28x
ancestry.com 9.03% 72.67x
mooseroots.com 1.96% 72.41x
genealogy.com 10.58% 69.60x
locateancestors.com 1.88% 67.25x
rootsweb.com 7.57% 65.56x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Web attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Tree Enthusiasts audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 23.40% 42.00x
Bird Watching 2.23% 20.99x
Celebrity Gossip 5.00% 18.74x
Shopping Catalogs 4.41% 16.49x
Discount Shopping 6.31% 16.12x
Home Decoration - Crafts & Kids 2.75% 15.93x
Home Improvement Contractor 2.22% 15.52x
Low Budget Shoppers 2.65% 15.21x
Antiques & Auctions 15.32% 15.18x
People Search 43.43% 14.97x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Tree Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female