Dstillery Audiences

FAMILY TREE ENTHUSIASTS

Audience Size: 3.2 Million Devices

Explore the Family Tree Enthusiasts Audience

Below you'll find more information about the Family Tree Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Family Tree Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Family Tree Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Tree Enthusiasts audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 41.30% 34.47x
Retired Health Insurance Researchers 43.95% 33.14x
Retired Assisted Living Shoppers 43.78% 32.62x
Online Directory Searchers 43.68% 31.74x
Retired Budget Healthcare Shoppers 42.23% 30.47x
Heartburn Sufferers 35.63% 29.99x
Retirees 36.26% 29.35x
Online Health Researchers 35.31% 29.35x
Menopause Researchers 35.84% 29.02x
Bargain Shopping Researchers 34.51% 28.95x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Interest attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Tree Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Tree Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.02% 1.30x
Carhartt 0.19% 1.29x
Old Navy 0.01% 1.12x
Victoria's Secret 0.01% 1.04x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Location attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Tree Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Tree Enthusiasts audience is findmypast.com.

Website Composition Index
findmypast.com 1.20% 64.70x
ancestry.com 1.35% 59.09x
rootsweb.com 7.50% 47.87x
familytreemagazine.com 1.82% 46.63x
genealogy.com 6.85% 42.64x
locateancestors.com 1.50% 41.54x
findagrave.com 65.31% 37.35x
genealogybuff.com 2.19% 36.38x
peoplefinders.com 1.05% 34.25x
genlookups.com 3.03% 33.31x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Web attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Tree Enthusiasts audience is Ancestry & Memorial Researchers.

Content Affinity Composition Index
Ancestry & Memorial Researchers 6.71% 41.82x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 23.73x
People Search 26.90% 19.75x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 19.34x
Survey Websites 0.03% 18.99x
Home Decoration - Crafts & Kids 0.88% 18.54x
Holiday Gifts 0.40% 18.51x
Bird Watching 0.72% 18.22x
Antiques & Auctions 8.01% 17.96x
Assorted Topics (Safari, Health, Wellness, Sports) 0.05% 17.66x
Composition Percentage: The overlap percentage between the Family Tree Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Family Tree Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Tree Enthusiasts audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female