Dstillery Audiences

FAMILY VACATION REVIEW READERS

Audience Size: 3.5 Million Devices

Explore the Family Vacation Review Readers Audience

Below you'll find more information about the Family Vacation Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Family Vacation Review Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Family Vacation Review Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Vacation Review Readers audience is Luxury Hotel Guests.

Interest Composition Index
Luxury Hotel Guests 10.24% 11.17x
Getaways Researchers 10.30% 9.75x
Airbnb Researchers 6.96% 9.04x
Grand Canyon Trip Planners 26.08% 8.36x
Key West Florida Trip Planners 26.37% 7.73x
Travel Guide and Review Readers 6.92% 7.33x
Ski and Snowboard Trip Planners 19.23% 7.28x
Yellowstone Park Trip Planners 19.50% 7.26x
Holiday Gift Shoppers 3.24% 7.19x
Fathers Day Celebrators 3.63% 6.97x
Composition Percentage: The overlap percentage between the Family Vacation Review Readers audience and the Interest attribute.
Index: A comparison of the Family Vacation Review Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Vacation Review Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Vacation Review Readers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.57x
Lululemon 0.01% 1.47x
Talbots 0.01% 1.44x
Chicos 0.01% 1.25x
Gymboree 0.02% 1.22x
White House Black Market 0.01% 1.15x
Zumiez 0.02% 1.11x
Victoria's Secret 0.01% 1.11x
Urban Outfitters 0.01% 1.06x
Buckle 0.01% 1.00x
Composition Percentage: The overlap percentage between the Family Vacation Review Readers audience and the Location attribute.
Index: A comparison of the Family Vacation Review Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Vacation Review Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Vacation Review Readers audience is familyvacationist.com.

Website Composition Index
familyvacationist.com 2.48% 25.09x
travelmamas.com 1.04% 20.57x
familydaysout.com 4.29% 18.78x
greatwolf.com 3.12% 17.13x
mommypoppins.com 7.40% 16.82x
thefamilyvacationguide.com 1.88% 16.79x
crazyfamilyadventure.com 1.39% 16.75x
familyvacationcritic.com 3.06% 16.41x
oyster.com 6.57% 16.05x
roamingtheusa.com 1.20% 15.36x
Composition Percentage: The overlap percentage between the Family Vacation Review Readers audience and the Web attribute.
Index: A comparison of the Family Vacation Review Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Vacation Review Readers audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 1.15% 15.64x
Beach Vacations 0.04% 10.37x
Local Events & Travel Guide 5.90% 9.61x
Paper & Packaging 0.03% 9.39x
European Museums, Restaurants & Events 0.05% 9.22x
Travel Adventure 2.24% 7.92x
National Parks 0.06% 7.86x
Cruise Vacations 0.67% 7.07x
New Parents 0.27% 6.34x
Parenting & Children's Activities 0.06% 6.06x
Composition Percentage: The overlap percentage between the Family Vacation Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Family Vacation Review Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Vacation Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female