Dstillery Audiences

FAMILY VALUES ADVOCATES

Audience Size: 2.9 Million Devices

Explore the Family Values Advocates Audience

Below you'll find more information about the Family Values Advocates audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Family Values Advocates audience.

Dstillery Crafted Audiences

INTERESTS

The Family Values Advocates audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Values Advocates audience is Finance Industry.

Interest Composition Index
Finance Industry 30.84% 21.41x
Conservative News Readers 29.00% 20.22x
Social Conservatives 28.84% 19.92x
Tea Party Policy Supporters 29.94% 19.66x
Voters 35.79% 17.98x
Family Medical Practice Journal Researchers 32.61% 15.69x
Retirees 25.61% 15.67x
Christian Voters 32.87% 15.65x
Evangelical Christians 29.59% 15.04x
Back Pain Sufferers 25.79% 15.00x
Composition Percentage: The overlap percentage between the Family Values Advocates audience and the Interest attribute.
Index: A comparison of the Family Values Advocates audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Values Advocates audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Values Advocates audience is Belk.

Location Composition Index
Belk 0.02% 1.81x
Carhartt 0.19% 1.21x
Chicos 0.04% 1.10x
Old Navy 0.04% 0.95x
Michael Kors 0.01% 0.93x
Kate Spade 0.01% 0.92x
Dressbarn 0.03% 0.92x
Aeropostale 0.02% 0.90x
Club Monaco 0.01% 0.89x
Coach 0.03% 0.85x
Composition Percentage: The overlap percentage between the Family Values Advocates audience and the Location attribute.
Index: A comparison of the Family Values Advocates audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Values Advocates audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Values Advocates audience is onenewsnow.com.

Website Composition Index
onenewsnow.com 11.50% 131.20x
answersingenesis.org 0.19% 109.92x
churchleaders.com 1.27% 105.58x
jenniferleclaire.org 0.18% 102.51x
breakpoint.org 0.25% 102.01x
heritageaction.com 0.26% 93.23x
nrsc.org 0.40% 92.70x
afa.net 5.13% 92.25x
reagancoalition.com 0.18% 90.39x
christianitytoday.com 0.35% 87.37x
Composition Percentage: The overlap percentage between the Family Values Advocates audience and the Web attribute.
Index: A comparison of the Family Values Advocates audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Values Advocates audience is Christianity Cluster.

Content Affinity Composition Index
Christianity Cluster 8.31% 26.71x
Right Wing Blogs - Pro-gun & Pro-life 13.75% 24.27x
Christians Prosperity Gospel 8.04% 23.09x
Christian News 12.03% 21.98x
Christian Youth 2.62% 20.87x
Christian Music 5.51% 20.14x
Right Wing Blogs - Political Activism 7.60% 19.99x
Homeschooling 1.15% 19.84x
Christianity - Faith, Charity & Counseling 26.12% 19.60x
Humor & Entertainment 3.35% 19.40x
Composition Percentage: The overlap percentage between the Family Values Advocates audience and the Content Affinity attribute.
Index: A comparison of the Family Values Advocates audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Values Advocates audience resonates most for the following age and income brackets.
Age
65+
Income
$25,000-$49,999