Dstillery Audiences

FAMILY VALUES ADVOCATES

Audience Size: 3 Million Devices

Explore the Family Values Advocates Audience

Below you'll find more information about the Family Values Advocates audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Family Values Advocates audience.

Dstillery Crafted Audiences

INTERESTS

The Family Values Advocates audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Family Values Advocates audience is Conservative News Readers.

Interest Composition Index
Conservative News Readers 29.64% 20.59x
Social Conservatives 29.22% 20.28x
Tea Party Policy Supporters 30.61% 20.03x
Voters 34.32% 18.83x
Christian Voters 31.91% 17.68x
Retirees 24.61% 16.22x
Back Pain Sufferers 25.21% 15.71x
First Aid Researchers 24.39% 15.63x
Online Directory Searchers 23.22% 15.44x
Evangelical Christians 28.35% 15.43x
Composition Percentage: The overlap percentage between the Family Values Advocates audience and the Interest attribute.
Index: A comparison of the Family Values Advocates audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Family Values Advocates audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Family Values Advocates audience is Belk.

Location Composition Index
Belk 0.02% 1.57x
Carhartt 0.22% 1.27x
Brooks Brothers 0.04% 1.18x
Chicos 0.04% 1.05x
Lane Bryant 0.04% 0.98x
Dressbarn 0.03% 0.92x
Hollister 0.01% 0.92x
Old Navy 0.05% 0.91x
Aeropostale 0.03% 0.90x
Express Outlets 0.00% 0.87x
Composition Percentage: The overlap percentage between the Family Values Advocates audience and the Location attribute.
Index: A comparison of the Family Values Advocates audience to the internet population.
Dstillery Web Insights

WEBSITES

The Family Values Advocates audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Family Values Advocates audience is onenewsnow.com.

Website Composition Index
onenewsnow.com 10.90% 119.84x
churchleaders.com 1.02% 99.19x
afa.net 4.92% 85.03x
thegospelcoalition.org 1.19% 82.83x
westernjournalism.com 5.49% 78.11x
davidjeremiah.org 1.20% 75.85x
americannews.com 2.15% 72.37x
youngcons.com 3.08% 70.54x
usapoliticstoday.com 1.26% 70.36x
charismanews.com 9.98% 68.50x
Composition Percentage: The overlap percentage between the Family Values Advocates audience and the Web attribute.
Index: A comparison of the Family Values Advocates audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Family Values Advocates audience is Christianity Cluster.

Content Affinity Composition Index
Christianity Cluster 8.30% 26.58x
Assorted Topics #11524 (Viral Media, Paid Traffic) 0.05% 26.50x
Right Wing Blogs - Pro-gun & Pro-life 14.40% 24.52x
Christians Prosperity Gospel 8.02% 23.19x
Right Wing Blogs - Political Activism 6.79% 21.67x
Christian News 12.43% 21.24x
Christian Youth 2.58% 21.15x
Christian Music 5.25% 20.88x
Homeschooling 1.10% 20.84x
Humor & Entertainment 3.26% 19.80x
Composition Percentage: The overlap percentage between the Family Values Advocates audience and the Content Affinity attribute.
Index: A comparison of the Family Values Advocates audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Family Values Advocates audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female