Dstillery Audiences

FANTASY FOOTBALL ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Fantasy Football Enthusiasts Audience

Below you'll find more information about the Fantasy Football Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Fantasy Football Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Football Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Football Enthusiasts audience is ESPN Enthusiasts.

Interest Composition Index
ESPN Enthusiasts 53.60% 40.21x
MLB Fans 49.86% 38.90x
NFL Fans 48.82% 38.78x
Los Angeles Rams Fans 46.52% 36.37x
San Francisco 49ers Fans 42.47% 34.25x
NBA Fans 50.04% 34.08x
Cincinnati Bengals Fans 43.26% 33.62x
Washington Football Team Fans 44.34% 32.70x
Kansas City Chiefs Fans 43.22% 32.70x
Minnesota Vikings Fans 43.39% 32.34x
Composition Percentage: The overlap percentage between the Fantasy Football Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fantasy Football Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Football Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Football Enthusiasts audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.90x
Forever 21 0.01% 1.38x
White House Black Market 0.02% 1.37x
LOFT 0.02% 1.36x
J. Crew 0.01% 1.34x
American Eagle Outfitters 0.02% 1.29x
Jos A. Bank Clothiers 0.02% 1.25x
Chicos 0.02% 1.24x
Express 0.02% 1.22x
H&M 0.01% 1.21x
Composition Percentage: The overlap percentage between the Fantasy Football Enthusiasts audience and the Location attribute.
Index: A comparison of the Fantasy Football Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Football Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Football Enthusiasts audience is fantasyfootballnerd.com.

Website Composition Index
fantasyfootballnerd.com 1.20% 57.29x
fantasydata.com 3.16% 55.71x
fftoday.com 1.50% 55.00x
faketeams.com 2.25% 54.52x
fantasysp.com 5.11% 54.34x
thefantasyfootballers.com 5.84% 54.34x
rotoballer.com 9.15% 52.46x
rotoworld.com 9.09% 52.37x
draftsite.com 1.93% 51.00x
razzball.com 2.85% 50.60x
Composition Percentage: The overlap percentage between the Fantasy Football Enthusiasts audience and the Web attribute.
Index: A comparison of the Fantasy Football Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Football Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 36.40% 27.58x
Upstate New York State Athletics 0.06% 19.90x
Florida College Athletics 1.25% 18.39x
Institutional Investing 0.11% 17.95x
Virginia Athletics 0.27% 17.00x
Illinois College Sports 0.39% 16.15x
Horse Racing 0.37% 15.69x
College Sports 0.43% 15.37x
Golf Travel & Gear 8.29% 14.62x
Hockey 14.96% 13.71x
Composition Percentage: The overlap percentage between the Fantasy Football Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Football Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Football Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male