Dstillery Audiences

FANTASY FOOTBALL ENTHUSIASTS

Audience Size: 2.2 Million Devices

Explore the Fantasy Football Enthusiasts Audience

Below you'll find more information about the Fantasy Football Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Fantasy Football Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Fantasy Football Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fantasy Football Enthusiasts audience is Daily Fantasy Sports Enthusiasts.

Interest Composition Index
Daily Fantasy Sports Enthusiasts 65.90% 42.01x
NFL Fans 44.68% 37.59x
ESPN Enthusiasts 32.67% 34.37x
Baltimore Ravens Fans 41.79% 32.71x
Super Bowl Bracket Projection Enthusiasts 49.17% 31.82x
Football Enthusiasts 57.92% 31.81x
New York Jets Fans 34.84% 31.73x
Houston Texans Fans 37.69% 31.68x
Olympic Sports Enthusiasts 45.86% 31.54x
Mens Business Clothes Shoppers 9.07% 30.65x
Composition Percentage: The overlap percentage between the Fantasy Football Enthusiasts audience and the Interest attribute.
Index: A comparison of the Fantasy Football Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fantasy Football Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fantasy Football Enthusiasts audience is Gap.

Location Composition Index
Gap 0.01% 1.98x
LOFT 0.01% 1.43x
Lululemon 0.01% 1.40x
White House Black Market 0.02% 1.37x
Old Navy 0.03% 1.37x
Mens Wearhouse 0.01% 1.26x
Chicos 0.02% 1.23x
Dressbarn 0.01% 1.17x
Zumiez 0.02% 1.14x
H&M 0.01% 1.12x
Composition Percentage: The overlap percentage between the Fantasy Football Enthusiasts audience and the Location attribute.
Index: A comparison of the Fantasy Football Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fantasy Football Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fantasy Football Enthusiasts audience is rotoballer.com.

Website Composition Index
rotoballer.com 18.72% 63.93x
fantasydata.com 4.92% 62.28x
hashtagbasketball.com 1.16% 61.60x
fantasysp.com 5.87% 61.06x
draftsharks.com 1.09% 60.77x
razzball.com 2.74% 59.91x
rotoworld.com 1.03% 59.76x
thehuddle.com 4.59% 57.66x
rotowire.com 14.92% 51.42x
drafttek.com 1.42% 51.09x
Composition Percentage: The overlap percentage between the Fantasy Football Enthusiasts audience and the Web attribute.
Index: A comparison of the Fantasy Football Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fantasy Football Enthusiasts audience is Fantasy Sports.

Content Affinity Composition Index
Fantasy Sports 46.30% 26.84x
Illinois College Sports 0.46% 13.35x
College Sports 0.19% 12.57x
Florida College Athletics 0.73% 12.27x
Pac 12 Sports 1.13% 11.39x
New England & Ivy League Sports 0.54% 11.35x
Southeast College Athletics 1.09% 10.92x
Virginia Athletics 0.09% 10.86x
Golf Travel & Gear 4.29% 10.79x
Hockey 7.89% 9.26x
Composition Percentage: The overlap percentage between the Fantasy Football Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Fantasy Football Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fantasy Football Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male