Dstillery Audiences

FARMERS

Audience Size: 3.3 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 17.93% 14.87x
Retired Health Insurance Researchers 15.84% 14.38x
Heart Surgery Researchers 13.57% 14.28x
Retired Assisted Living Shoppers 15.06% 13.99x
Budget Grocery Shoppers 15.05% 13.62x
Back Pain Sufferers 15.24% 13.61x
Beekeeping Enthusiasts 13.37% 13.24x
Teachers 15.36% 13.01x
Lawn & Garden Enthusiasts 14.78% 12.99x
Home Exterior Design Enthusiasts 13.26% 12.99x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.27x
Carhartt 0.27% 1.26x
Maurices 0.05% 1.23x
Eddie Bauer 0.01% 1.19x
Banana Republic 0.02% 1.17x
Buckle 0.03% 1.15x
Lane Bryant 0.02% 1.04x
Mens Wearhouse 0.03% 1.01x
Chicos 0.02% 1.00x
Jos A. Bank Clothiers 0.02% 0.99x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is signforgood.com.

Website Composition Index
signforgood.com 1.00% 30.15x
deere.com 1.01% 29.93x
greentractortalk.com 3.50% 27.03x
morningagclips.com 1.17% 25.17x
healthy-holistic-living.com 1.06% 18.92x
ourquadcities.com 2.10% 18.58x
tractorforum.com 1.23% 18.00x
qconline.com 1.57% 16.39x
lifenews.com 1.61% 16.21x
mytractorforum.com 4.01% 16.17x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.39% 20.37x
Garden Power Equipment 2.30% 15.79x
Home Decoration - Crafts & Kids 0.02% 15.28x
Yard Structures 0.06% 14.61x
Auctions & Repossessions 0.03% 13.23x
Trucks 0.20% 11.86x
Addiction & Recovery Reference 0.02% 11.37x
Natural & Healthy Living Researchers 0.18% 11.01x
Amateur Radios 0.08% 10.96x
Bird Watching 0.08% 10.28x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female