Dstillery Audiences

FARMERS

Audience Size: 1.9 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 20.36% 16.89x
Retired Health Insurance Researchers 19.25% 16.47x
Heart Surgery Researchers 16.60% 15.65x
Retired Assisted Living Shoppers 18.44% 15.57x
Back Pain Sufferers 18.74% 15.25x
Retired Budget Healthcare Shoppers 18.96% 14.95x
First Aid Researchers 17.52% 14.91x
Budget Grocery Shoppers 17.48% 14.78x
Home Exterior Design Enthusiasts 15.92% 14.54x
Spa and Pool Owners 19.63% 14.50x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.73x
Carhartt 0.07% 1.17x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is auctiontime.com.

Website Composition Index
auctiontime.com 1.04% 31.52x
tractorhouse.com 2.12% 30.64x
signforgood.com 1.40% 27.77x
machinerytrader.com 1.02% 27.18x
braincharm.com 1.19% 25.69x
greentractortalk.com 2.31% 25.33x
lifestylogy.com 1.06% 24.93x
stihlusa.com 1.18% 24.69x
newravel.com 1.35% 24.34x
answersite.com 1.04% 23.42x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.56% 22.87x
Garden Power Equipment 2.87% 17.99x
Holistic Medicine 0.06% 15.45x
Natural & Healthy Living Researchers 0.21% 13.86x
Trucks 0.58% 12.97x
Auctions & Repossessions 0.11% 12.54x
Lawns & Pest Control 0.81% 12.51x
Yard Structures 0.22% 12.27x
Construction Apparel 0.12% 12.00x
Machines & Industrial Supplies 0.39% 11.73x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female