Dstillery Audiences

FARMERS

Audience Size: 3.1 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 14.81% 15.05x
Heart Surgery Researchers 11.84% 14.86x
Retired Health Insurance Researchers 13.35% 14.78x
Retired Assisted Living Shoppers 12.97% 14.43x
Budget Grocery Shoppers 13.33% 14.16x
Retired Budget Healthcare Shoppers 13.46% 13.60x
Back Pain Sufferers 14.07% 13.50x
Bargain Shopping Researchers 9.25% 13.47x
Beekeeping Enthusiasts 12.00% 13.40x
Lawn & Garden Enthusiasts 13.34% 13.37x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Maurices.

Location Composition Index
Maurices 0.06% 1.50x
American Eagle Outfitters 0.03% 1.19x
Carhartt 0.28% 1.17x
Eddie Bauer 0.01% 1.17x
Coach 0.01% 1.12x
Jos A. Bank Clothiers 0.02% 1.09x
White House Black Market 0.03% 1.09x
Hollister 0.02% 1.08x
Dressbarn 0.02% 1.08x
Talbots 0.01% 1.08x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is greentractortalk.com.

Website Composition Index
greentractortalk.com 3.35% 29.05x
agweb.com 1.56% 28.35x
morningagclips.com 1.10% 27.12x
tractorforum.com 1.13% 19.80x
ourquadcities.com 2.04% 19.49x
machinerypete.com 1.29% 18.85x
mytractorforum.com 3.65% 18.19x
qconline.com 1.50% 16.74x
wqad.com 2.83% 16.10x
redbirdrants.com 2.03% 15.61x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.41% 22.55x
Garden Power Equipment 2.36% 16.00x
Bird Watching 0.05% 10.70x
Nutrition & Diabetic Living 0.10% 10.40x
Trucks 0.04% 10.14x
Grocery & Food Service 0.09% 9.70x
Reproductive Health 0.04% 9.33x
Flower Shopping 0.02% 9.07x
Rural Living 0.02% 9.07x
Discount Shopping 0.08% 8.79x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female