Dstillery Audiences

FARMERS

Audience Size: 4.5 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Farm Finance Researchers.

Interest Composition Index
Farm Finance Researchers 33.57% 22.63x
Online Directory Searchers 26.73% 20.96x
Mowing Equipment Shoppers 30.36% 20.64x
Retired Health Insurance Researchers 24.50% 20.31x
Spa and Pool Owners 26.80% 19.94x
Home Exterior Design Enthusiasts 25.04% 19.84x
Cattle Industry New Readers 29.99% 19.74x
Lawn and Home Pest Control Researchers 27.17% 19.58x
Food Safety Decision Makers 27.46% 19.56x
First Aid Researchers 25.22% 19.20x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Buckle.

Location Composition Index
Buckle 0.30% 1.40x
White House Black Market 0.33% 1.22x
Jos A. Bank Clothiers 0.25% 1.18x
Mens Wearhouse 0.41% 1.16x
Johnston and Murphy 0.48% 1.13x
Bonobos 0.06% 0.96x
Dressbarn 0.03% 0.94x
Lane Bryant 0.03% 0.93x
Chicos 0.04% 0.87x
Topshop 0.01% 0.87x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is muttonpower.com.

Website Composition Index
muttonpower.com 1.93% 52.24x
signforgood.com 1.37% 43.03x
deere.com 4.54% 41.92x
agriculture.com 1.57% 39.80x
agweb.com 6.53% 39.65x
greenpartstore.com 3.16% 38.72x
farmprogress.com 1.03% 37.29x
extension.umn.edu 1.73% 34.01x
rdoequipment.com 1.42% 33.34x
tractor.com 1.06% 32.99x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 3.87% 25.28x
Rural Living 0.15% 22.11x
Holistic Medicine 0.81% 18.33x
Home Improvement Contractor 1.09% 16.77x
Garden Power Equipment 12.71% 16.50x
Discount Shopping 2.54% 13.84x
Survival Guides 0.25% 13.78x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 13.40x
Liberal Views on Government, Finance, and Economy 3.19% 13.29x
Bird Watching 1.10% 13.21x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female