Dstillery Audiences

FARMERS

Audience Size: 3.3 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 32.42% 16.95x
Lawn and Home Pest Control Researchers 25.73% 14.65x
Online Directory Searchers 22.28% 14.34x
Eco-Conscious Consumers 21.85% 14.24x
Spa and Pool Owners 23.34% 14.18x
Off the Grid Living Enthusiasts 27.90% 14.05x
First Aid Researchers 23.69% 13.94x
Lawn & Garden Enthusiasts 24.81% 13.93x
New Homeowners 28.11% 13.89x
Organic Food Eaters 24.06% 13.46x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.43x
Kate Spade 0.02% 1.22x
The North Face 0.02% 1.21x
Madewell 0.01% 1.02x
LL Bean 0.00% 1.01x
Chicos 0.03% 1.00x
Ralph Lauren 0.01% 0.99x
Eddie Bauer 0.01% 0.98x
Gymboree 0.02% 0.93x
Express 0.02% 0.91x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is machinefinder.com.

Website Composition Index
machinefinder.com 1.04% 91.50x
organicconsumers.org 0.63% 90.74x
muttonpower.com 2.96% 87.48x
machinerypete.com 0.50% 86.60x
agdealer.com 0.14% 84.93x
jdequipment.com 0.62% 83.40x
agrimart.net 0.20% 81.75x
smithtractorparts.net 0.28% 80.86x
agrigold.com 0.20% 80.71x
woodsequipment.com 0.53% 80.04x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 5.41% 26.04x
Rural Living 0.35% 21.81x
Holistic Medicine 1.62% 17.53x
Garden Power Equipment 21.16% 17.38x
Liberal Views on Government, Finance, and Economy 5.30% 16.26x
Home Improvement Contractor 3.77% 15.00x
Lawns & Pest Control 11.73% 13.31x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.07% 13.16x
Chemicals 0.98% 13.07x
Bird Watching 1.91% 12.76x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999