Dstillery Audiences

FARMERS

Audience Size: 4.9 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Farm Finance Researchers.

Interest Composition Index
Farm Finance Researchers 32.61% 22.91x
Online Directory Searchers 25.96% 21.46x
Mowing Equipment Shoppers 29.40% 20.92x
Retired Health Insurance Researchers 23.85% 20.69x
Spa and Pool Owners 26.18% 20.32x
Home Exterior Design Enthusiasts 24.08% 20.17x
Lawn and Home Pest Control Researchers 26.05% 19.98x
Cattle Industry New Readers 29.33% 19.75x
Bird Watching Enthusiasts 24.24% 19.55x
Food Safety Decision Makers 27.03% 19.45x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.41x
Eddie Bauer 0.01% 1.16x
Dressbarn 0.02% 1.14x
Buckle 0.03% 1.05x
Talbots 0.02% 0.99x
American Eagle Outfitters 0.03% 0.99x
Chicos 0.03% 0.98x
Jos A. Bank Clothiers 0.02% 0.95x
White House Black Market 0.03% 0.89x
Lane Bryant 0.02% 0.88x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is muttonpower.com.

Website Composition Index
muttonpower.com 1.49% 53.42x
agweb.com 5.26% 41.54x
agriculture.com 1.31% 40.41x
greenpartstore.com 2.87% 39.07x
deere.com 4.91% 36.88x
signforgood.com 1.36% 35.91x
rdoequipment.com 1.37% 34.64x
extension.umn.edu 1.30% 34.53x
everythingattachments.com 1.22% 33.06x
tractorjoe.com 1.67% 32.70x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 3.49% 26.98x
Rural Living 0.13% 23.29x
Holistic Medicine 0.71% 18.88x
Home Improvement Contractor 0.89% 17.82x
Garden Power Equipment 12.18% 17.40x
ISPs & Local Services 0.03% 15.09x
Discount Shopping 2.08% 14.78x
Survival Guides 0.21% 14.16x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.32% 13.97x
Bird Watching 0.96% 13.75x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female