Explore the Farmers Audience
Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Farmers audience.
INTERESTS
The Farmers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farmers audience is Farm Finance Researchers.
| Interest | Composition | Index |
| Farm Finance Researchers | 29.17% | 17.83x |
| Online Directory Searchers | 23.72% | 16.68x |
| Mowing Equipment Shoppers | 26.64% | 16.26x |
| Cattle Industry New Readers | 26.73% | 15.80x |
| Tractor Shoppers | 27.26% | 15.74x |
| Retired Health Insurance Researchers | 21.79% | 15.62x |
| Bird Watching Enthusiasts | 20.28% | 15.45x |
| Lawn and Home Pest Control Researchers | 22.24% | 15.41x |
| Food Safety Decision Makers | 23.22% | 15.16x |
| Home Exterior Design Enthusiasts | 19.85% | 15.12x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
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APPAREL RETAILERS
The Farmers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farmers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.15% | 1.44x |
| Mens Wearhouse | 0.01% | 0.76x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
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WEBSITES
The Farmers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farmers audience is muttonpower.com.
| Website | Composition | Index |
| muttonpower.com | 1.04% | 48.17x |
| greenpartstore.com | 2.14% | 38.84x |
| agriculture.com | 1.02% | 38.64x |
| agweb.com | 3.71% | 38.38x |
| rdoequipment.com | 1.01% | 37.46x |
| deere.com | 4.02% | 35.57x |
| bigiron.com | 1.80% | 35.12x |
| tractorpartsasap.com | 1.81% | 34.86x |
| everythingattachments.com | 1.04% | 34.51x |
| tractorjoe.com | 1.31% | 33.79x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 2.58% | 30.09x |
| Rural Living | 0.05% | 28.07x |
| Holistic Medicine | 0.46% | 20.10x |
| Garden Power Equipment | 9.71% | 19.56x |
| Liberal Views on Government, Finance, and Economy | 2.08% | 15.86x |
| Lawns & Pest Control | 4.10% | 13.88x |
| Auctions & Repossessions | 0.70% | 13.48x |
| Chemicals | 0.26% | 13.07x |
| Bird Watching | 0.53% | 12.47x |
| Trucks | 2.29% | 12.37x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
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DEMOGRAPHICS
The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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