Dstillery Audiences

FARMERS

Audience Size: 3.4 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Mowing Equipment Shoppers.

Interest Composition Index
Mowing Equipment Shoppers 29.11% 19.11x
Tractor Shoppers 32.69% 17.35x
Lawn and Home Pest Control Researchers 24.57% 16.52x
Cattle Industry New Readers 27.23% 16.44x
Online Directory Searchers 24.39% 16.34x
Lawn & Garden Enthusiasts 23.31% 16.17x
Home Exterior Design Enthusiasts 22.43% 16.03x
Spa and Pool Owners 23.94% 15.85x
New Homeowners 26.23% 15.67x
Eco-Conscious Consumers 20.58% 15.47x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.24x
Express Outlets 0.00% 1.15x
Chicos 0.04% 1.12x
Dressbarn 0.04% 1.11x
Columbia 0.01% 1.07x
LL Bean 0.01% 1.07x
Kate Spade 0.02% 1.05x
Madewell 0.02% 1.02x
The North Face 0.02% 1.00x
Jos A. Bank Clothiers 0.13% 0.95x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is muttonpower.com.

Website Composition Index
muttonpower.com 2.59% 85.41x
thecombineforum.com 1.11% 73.42x
greenpartstore.com 3.78% 65.82x
worthingtonagparts.com 1.08% 65.71x
deere.com 9.23% 60.25x
agcocorp.com 1.20% 57.80x
tractor.com 1.03% 57.36x
tractorjoe.com 2.10% 54.72x
thetruthaboutcancer.com 1.15% 53.19x
signforgood.com 2.91% 52.98x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 5.85% 27.86x
Rural Living 0.33% 25.52x
Holistic Medicine 1.43% 20.02x
Garden Power Equipment 19.05% 19.82x
Home Improvement Contractor 2.81% 17.85x
Liberal Views on Government, Finance, and Economy 4.85% 16.83x
Lawns & Pest Control 10.08% 15.52x
Bird Watching 1.61% 14.78x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 14.26x
Chemicals 0.87% 13.82x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female