Dstillery Audiences

FARMERS

Audience Size: 3.7 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Farm Finance Researchers.

Interest Composition Index
Farm Finance Researchers 33.34% 24.20x
Mowing Equipment Shoppers 27.67% 23.20x
Cattle Industry New Readers 27.12% 21.90x
Online Directory Searchers 25.33% 20.64x
Lawn and Home Pest Control Researchers 24.27% 20.49x
Tractor Shoppers 31.44% 20.22x
Home Exterior Design Enthusiasts 21.60% 20.17x
Retired Health Insurance Researchers 20.61% 19.89x
Cattlemen and Pork Producers 30.21% 19.73x
Food Safety Decision Makers 27.28% 19.42x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Buckle.

Location Composition Index
Buckle 0.23% 1.22x
Jos A. Bank Clothiers 0.28% 1.17x
Mens Wearhouse 0.45% 1.11x
White House Black Market 0.26% 1.09x
Belk 0.01% 1.07x
Columbia 0.01% 1.01x
Chicos 0.06% 0.99x
Talbots 0.04% 0.99x
Johnston and Murphy 0.28% 0.98x
Eddie Bauer 0.02% 0.93x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is muttonpower.com.

Website Composition Index
muttonpower.com 2.59% 45.56x
deere.com 6.07% 40.19x
signforgood.com 1.93% 37.40x
thecombineforum.com 1.09% 34.98x
greenpartstore.com 3.83% 34.42x
agriculture.com 2.05% 34.28x
bidcaller.com 1.14% 34.27x
agcocorp.com 1.12% 32.46x
agweb.com 8.89% 31.20x
farmprogress.com 1.47% 30.99x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 5.27% 26.47x
Rural Living 0.22% 23.61x
Holistic Medicine 1.12% 17.99x
Home Improvement Contractor 1.74% 17.03x
Garden Power Equipment 16.12% 16.64x
Liberal Views on Government, Finance, and Economy 3.98% 14.75x
Survival Guides 0.36% 13.68x
Bird Watching 1.44% 13.34x
Discount Shopping 3.69% 13.20x
Lawns & Pest Control 9.30% 12.84x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female