Dstillery Audiences

FARMERS

Audience Size: 3.4 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 17.79% 13.99x
Retired Health Insurance Researchers 16.96% 13.28x
Heart Surgery Researchers 14.65% 13.17x
Retired Assisted Living Shoppers 15.96% 12.94x
Budget Grocery Shoppers 15.46% 12.67x
Back Pain Sufferers 16.58% 12.49x
Home Exterior Design Enthusiasts 13.80% 12.21x
Beekeeping Enthusiasts 13.81% 12.17x
First Aid Researchers 14.76% 12.12x
Spa and Pool Owners 16.69% 12.11x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.25x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is tractorhouse.com.

Website Composition Index
tractorhouse.com 1.17% 31.20x
signforgood.com 1.24% 27.62x
greentractortalk.com 3.18% 25.19x
morningagclips.com 1.03% 23.55x
whotv.com 1.38% 18.71x
shopping.net 1.03% 18.35x
healthy-holistic-living.com 1.62% 18.00x
topixoffbeat.com 1.61% 17.83x
ourquadcities.com 2.05% 17.57x
lifesitenews.com 1.01% 16.98x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.41% 20.28x
Holistic Medicine 0.05% 20.12x
Garden Power Equipment 2.38% 15.94x
Home Decoration - Crafts & Kids 0.05% 14.19x
Holiday Gifts 0.03% 13.47x
Auctions & Repossessions 0.06% 12.19x
Natural & Healthy Living Researchers 0.12% 12.17x
Construction Apparel 0.06% 11.37x
Trucks 0.28% 11.01x
Paper & Packaging 0.02% 10.48x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female