Dstillery Audiences

FARMERS

Audience Size: 3.2 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Contractors & Construction Professionals.

Interest Composition Index
Contractors & Construction Professionals 27.95% 25.26x
Mowing Equipment Shoppers 24.25% 23.79x
Getting Off the Grid Travelers 15.71% 23.73x
Competitive Car Brand Shoppers 26.49% 23.55x
Aftermarket Accessories Shoppers 23.92% 23.54x
Home Exterior Design Enthusiasts 8.72% 23.47x
Diesel Vehicle Shoppers 29.48% 23.08x
Wood Carving Enthusiasts 16.91% 23.05x
New Homeowners 18.50% 22.66x
Xtreme Sports Fans 32.13% 22.20x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Maurices.

Location Composition Index
Maurices 0.04% 1.45x
Chicos 0.01% 1.20x
American Eagle Outfitters 0.01% 1.18x
Zumiez 0.02% 1.11x
Mens Wearhouse 0.01% 1.02x
Old Navy 0.01% 0.92x
Journeys 0.01% 0.81x
Gymboree 0.01% 0.80x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is landproequipment.com.

Website Composition Index
landproequipment.com 1.41% 55.99x
machinerypete.com 1.72% 51.14x
greentractortalk.com 4.89% 47.64x
tractor.com 1.43% 44.76x
thecombineforum.com 1.44% 41.66x
kubotausa.com 7.32% 39.42x
haytalk.com 1.19% 37.87x
mytractorforum.com 6.15% 37.21x
trailertrader.com 1.46% 36.23x
tractorforum.com 1.71% 35.92x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 4.09% 24.52x
Farming & Agriculture 0.23% 20.43x
Machines & Industrial Supplies 0.07% 17.42x
Power Tools 0.73% 16.64x
Gun Enthusiast - Rifles & Ammo 0.76% 14.40x
Recreational Motor Sport Enthusiasts 1.25% 14.09x
All-Terrain Vehicles 5.42% 13.45x
Sports - Golf, Hunting, Fishing 0.05% 12.90x
Fishing 1.82% 12.49x
Car Keys, Locks & Remotes 0.04% 12.28x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male