Explore the Farmers Audience
Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Farmers audience.
INTERESTS
The Farmers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farmers audience is Farm Finance Researchers.
| Interest | Composition | Index |
| Farm Finance Researchers | 33.44% | 18.01x |
| Mowing Equipment Shoppers | 28.98% | 17.25x |
| Online Directory Searchers | 28.31% | 17.09x |
| Retired Health Insurance Researchers | 25.55% | 16.49x |
| Lawn and Home Pest Control Researchers | 25.29% | 16.46x |
| Home Exterior Design Enthusiasts | 23.88% | 16.29x |
| Spa and Pool Owners | 27.03% | 16.28x |
| Cattle Industry New Readers | 29.26% | 16.27x |
| Bird Watching Enthusiasts | 22.77% | 16.11x |
| Tractor Shoppers | 29.01% | 16.04x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
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APPAREL RETAILERS
The Farmers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farmers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.32% | 1.34x |
| Dressbarn | 0.03% | 1.12x |
| Chicos | 0.04% | 1.06x |
| Talbots | 0.02% | 1.06x |
| Jos A. Bank Clothiers | 0.03% | 1.01x |
| Eddie Bauer | 0.02% | 0.99x |
| Buckle | 0.04% | 0.96x |
| The North Face | 0.01% | 0.88x |
| Mens Wearhouse | 0.04% | 0.88x |
| Old Navy | 0.06% | 0.88x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
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WEBSITES
The Farmers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farmers audience is muttonpower.com.
| Website | Composition | Index |
| muttonpower.com | 1.22% | 43.37x |
| agweb.com | 4.24% | 35.04x |
| agriculture.com | 1.07% | 34.04x |
| greenpartstore.com | 2.51% | 33.79x |
| greentractortalk.com | 1.82% | 32.63x |
| rdoequipment.com | 1.22% | 31.25x |
| deere.com | 4.64% | 30.90x |
| signforgood.com | 1.25% | 29.53x |
| everythingattachments.com | 1.11% | 29.05x |
| tractorpartsasap.com | 2.00% | 28.97x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 3.14% | 25.63x |
| Rural Living | 0.12% | 21.30x |
| Holistic Medicine | 0.64% | 17.47x |
| Garden Power Equipment | 11.88% | 16.46x |
| Home Improvement Contractor | 0.71% | 16.41x |
| ISPs & Local Services | 0.02% | 13.98x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 13.52x |
| Discount Shopping | 1.77% | 13.46x |
| Liberal Views on Government, Finance, and Economy | 2.69% | 13.32x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.27% | 13.10x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
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DEMOGRAPHICS
The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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