Dstillery Audiences

FARMERS

Audience Size: 5.2 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Farm Finance Researchers.

Interest Composition Index
Farm Finance Researchers 33.44% 18.01x
Mowing Equipment Shoppers 28.98% 17.25x
Online Directory Searchers 28.31% 17.09x
Retired Health Insurance Researchers 25.55% 16.49x
Lawn and Home Pest Control Researchers 25.29% 16.46x
Home Exterior Design Enthusiasts 23.88% 16.29x
Spa and Pool Owners 27.03% 16.28x
Cattle Industry New Readers 29.26% 16.27x
Bird Watching Enthusiasts 22.77% 16.11x
Tractor Shoppers 29.01% 16.04x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.34x
Dressbarn 0.03% 1.12x
Chicos 0.04% 1.06x
Talbots 0.02% 1.06x
Jos A. Bank Clothiers 0.03% 1.01x
Eddie Bauer 0.02% 0.99x
Buckle 0.04% 0.96x
The North Face 0.01% 0.88x
Mens Wearhouse 0.04% 0.88x
Old Navy 0.06% 0.88x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is muttonpower.com.

Website Composition Index
muttonpower.com 1.22% 43.37x
agweb.com 4.24% 35.04x
agriculture.com 1.07% 34.04x
greenpartstore.com 2.51% 33.79x
greentractortalk.com 1.82% 32.63x
rdoequipment.com 1.22% 31.25x
deere.com 4.64% 30.90x
signforgood.com 1.25% 29.53x
everythingattachments.com 1.11% 29.05x
tractorpartsasap.com 2.00% 28.97x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 3.14% 25.63x
Rural Living 0.12% 21.30x
Holistic Medicine 0.64% 17.47x
Garden Power Equipment 11.88% 16.46x
Home Improvement Contractor 0.71% 16.41x
ISPs & Local Services 0.02% 13.98x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 13.52x
Discount Shopping 1.77% 13.46x
Liberal Views on Government, Finance, and Economy 2.69% 13.32x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.27% 13.10x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female