Explore the Farmers Audience
Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Farmers audience.
INTERESTS
The Farmers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farmers audience is Farm Finance Researchers.
| Interest | Composition | Index |
| Farm Finance Researchers | 33.57% | 22.63x |
| Online Directory Searchers | 26.73% | 20.96x |
| Mowing Equipment Shoppers | 30.36% | 20.64x |
| Retired Health Insurance Researchers | 24.50% | 20.31x |
| Spa and Pool Owners | 26.80% | 19.94x |
| Home Exterior Design Enthusiasts | 25.04% | 19.84x |
| Cattle Industry New Readers | 29.99% | 19.74x |
| Lawn and Home Pest Control Researchers | 27.17% | 19.58x |
| Food Safety Decision Makers | 27.46% | 19.56x |
| First Aid Researchers | 25.22% | 19.20x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Curious about what else the Farmers audience is interested in?
Sign Up
APPAREL RETAILERS
The Farmers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farmers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.30% | 1.40x |
| White House Black Market | 0.33% | 1.22x |
| Jos A. Bank Clothiers | 0.25% | 1.18x |
| Mens Wearhouse | 0.41% | 1.16x |
| Johnston and Murphy | 0.48% | 1.13x |
| Bonobos | 0.06% | 0.96x |
| Dressbarn | 0.03% | 0.94x |
| Lane Bryant | 0.03% | 0.93x |
| Chicos | 0.04% | 0.87x |
| Topshop | 0.01% | 0.87x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Want to find more of the Farmers audience in the real world?
Sign Up
WEBSITES
The Farmers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farmers audience is muttonpower.com.
| Website | Composition | Index |
| muttonpower.com | 1.93% | 52.24x |
| signforgood.com | 1.37% | 43.03x |
| deere.com | 4.54% | 41.92x |
| agriculture.com | 1.57% | 39.80x |
| agweb.com | 6.53% | 39.65x |
| greenpartstore.com | 3.16% | 38.72x |
| farmprogress.com | 1.03% | 37.29x |
| extension.umn.edu | 1.73% | 34.01x |
| rdoequipment.com | 1.42% | 33.34x |
| tractor.com | 1.06% | 32.99x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Want to see more of the websites the Farmers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 3.87% | 25.28x |
| Rural Living | 0.15% | 22.11x |
| Holistic Medicine | 0.81% | 18.33x |
| Home Improvement Contractor | 1.09% | 16.77x |
| Garden Power Equipment | 12.71% | 16.50x |
| Discount Shopping | 2.54% | 13.84x |
| Survival Guides | 0.25% | 13.78x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.04% | 13.40x |
| Liberal Views on Government, Finance, and Economy | 3.19% | 13.29x |
| Bird Watching | 1.10% | 13.21x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Want to see more of the Content Affinities the Farmers audience visits?
Sign Up
DEMOGRAPHICS
The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Farmers audience?
Sign Up