Dstillery Audiences

FARMERS

Audience Size: 3.2 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 32.64% 18.15x
Lawn and Home Pest Control Researchers 26.78% 15.74x
Online Directory Searchers 23.35% 15.52x
Spa and Pool Owners 23.52% 15.35x
Lawn & Garden Enthusiasts 25.12% 15.08x
First Aid Researchers 23.44% 15.02x
New Homeowners 27.83% 15.00x
Eco-Conscious Consumers 21.89% 14.99x
Off the Grid Living Enthusiasts 28.20% 14.96x
Organic Food Eaters 26.28% 14.45x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.33x
Eddie Bauer 0.01% 1.26x
Chicos 0.04% 1.03x
Belk 0.01% 1.01x
Columbia 0.01% 0.97x
Lane Bryant 0.03% 0.94x
Madewell 0.01% 0.90x
Victoria's Secret 0.05% 0.87x
Dressbarn 0.03% 0.86x
Free People 0.01% 0.84x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is machinefinder.com.

Website Composition Index
machinefinder.com 1.03% 89.52x
muttonpower.com 2.86% 88.47x
thecombineforum.com 1.23% 72.54x
greenpartstore.com 4.30% 67.42x
tractor.com 1.05% 61.12x
worthingtonagparts.com 1.20% 60.07x
agcocorp.com 1.29% 59.36x
deere.com 10.44% 56.94x
tractorjoe.com 2.30% 55.51x
tractorpartsasap.com 2.57% 53.06x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 6.05% 27.06x
Rural Living 0.39% 23.41x
Holistic Medicine 1.65% 19.03x
Garden Power Equipment 21.48% 18.57x
Liberal Views on Government, Finance, and Economy 5.17% 16.66x
Home Improvement Contractor 3.54% 16.40x
Lawns & Pest Control 11.56% 14.51x
Assorted Topics #11406 (Animals, Clothing, Events, Education) 0.08% 14.19x
Bird Watching 1.92% 13.93x
Chemicals 0.95% 13.78x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female