Dstillery Audiences

FARMERS

Audience Size: 3.1 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Farm Finance Researchers.

Interest Composition Index
Farm Finance Researchers 33.25% 28.40x
Mowing Equipment Shoppers 26.95% 27.88x
Cattle Industry New Readers 26.01% 24.45x
Tractor Shoppers 32.60% 23.74x
Lawn and Home Pest Control Researchers 22.44% 23.71x
Cattlemen and Pork Producers 27.96% 22.99x
Online Directory Searchers 22.37% 22.86x
Home Exterior Design Enthusiasts 20.26% 22.48x
Lawn & Garden Enthusiasts 22.94% 22.08x
Spa and Pool Owners 22.47% 22.07x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.21% 1.08x
Mens Wearhouse 0.33% 1.05x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is machinefinder.com.

Website Composition Index
machinefinder.com 1.12% 77.21x
muttonpower.com 2.99% 74.12x
worthingtonagparts.com 1.04% 70.20x
thecombineforum.com 1.21% 65.33x
deere.com 8.71% 60.33x
farmshow.com 1.26% 55.49x
greenpartstore.com 4.30% 55.10x
thetruthaboutcancer.com 1.07% 54.85x
signforgood.com 2.69% 53.20x
agcocorp.com 1.28% 52.80x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 5.99% 31.95x
Garden Power Equipment 18.24% 21.11x
Home Improvement Contractor 2.38% 20.11x
Liberal Views on Government, Finance, and Economy 4.53% 17.93x
Bird Watching 1.52% 16.28x
Lawns & Pest Control 10.21% 16.15x
Discount Shopping 4.79% 14.74x
Auctions & Repossessions 1.55% 13.72x
Power Tools 4.59% 13.39x
Trucks 4.70% 13.22x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female