Explore the Farmers Audience
Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Farmers audience.
INTERESTS
The Farmers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farmers audience is Contractors & Construction Professionals.
| Interest | Composition | Index |
| Contractors & Construction Professionals | 27.95% | 25.26x |
| Mowing Equipment Shoppers | 24.25% | 23.79x |
| Getting Off the Grid Travelers | 15.71% | 23.73x |
| Competitive Car Brand Shoppers | 26.49% | 23.55x |
| Aftermarket Accessories Shoppers | 23.92% | 23.54x |
| Home Exterior Design Enthusiasts | 8.72% | 23.47x |
| Diesel Vehicle Shoppers | 29.48% | 23.08x |
| Wood Carving Enthusiasts | 16.91% | 23.05x |
| New Homeowners | 18.50% | 22.66x |
| Xtreme Sports Fans | 32.13% | 22.20x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
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APPAREL RETAILERS
The Farmers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farmers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.04% | 1.45x |
| Chicos | 0.01% | 1.20x |
| American Eagle Outfitters | 0.01% | 1.18x |
| Zumiez | 0.02% | 1.11x |
| Mens Wearhouse | 0.01% | 1.02x |
| Old Navy | 0.01% | 0.92x |
| Journeys | 0.01% | 0.81x |
| Gymboree | 0.01% | 0.80x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
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WEBSITES
The Farmers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farmers audience is landproequipment.com.
| Website | Composition | Index |
| landproequipment.com | 1.41% | 55.99x |
| machinerypete.com | 1.72% | 51.14x |
| greentractortalk.com | 4.89% | 47.64x |
| tractor.com | 1.43% | 44.76x |
| thecombineforum.com | 1.44% | 41.66x |
| kubotausa.com | 7.32% | 39.42x |
| haytalk.com | 1.19% | 37.87x |
| mytractorforum.com | 6.15% | 37.21x |
| trailertrader.com | 1.46% | 36.23x |
| tractorforum.com | 1.71% | 35.92x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farmers audience is Garden Power Equipment.
| Content Affinity | Composition | Index |
| Garden Power Equipment | 4.09% | 24.52x |
| Farming & Agriculture | 0.23% | 20.43x |
| Machines & Industrial Supplies | 0.07% | 17.42x |
| Power Tools | 0.73% | 16.64x |
| Gun Enthusiast - Rifles & Ammo | 0.76% | 14.40x |
| Recreational Motor Sport Enthusiasts | 1.25% | 14.09x |
| All-Terrain Vehicles | 5.42% | 13.45x |
| Sports - Golf, Hunting, Fishing | 0.05% | 12.90x |
| Fishing | 1.82% | 12.49x |
| Car Keys, Locks & Remotes | 0.04% | 12.28x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
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DEMOGRAPHICS
The Farmers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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