Explore the Farmers Audience
Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Farmers audience.
INTERESTS
The Farmers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Farmers audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 32.42% | 16.95x |
| Lawn and Home Pest Control Researchers | 25.73% | 14.65x |
| Online Directory Searchers | 22.28% | 14.34x |
| Eco-Conscious Consumers | 21.85% | 14.24x |
| Spa and Pool Owners | 23.34% | 14.18x |
| Off the Grid Living Enthusiasts | 27.90% | 14.05x |
| First Aid Researchers | 23.69% | 13.94x |
| Lawn & Garden Enthusiasts | 24.81% | 13.93x |
| New Homeowners | 28.11% | 13.89x |
| Organic Food Eaters | 24.06% | 13.46x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
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APPAREL RETAILERS
The Farmers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Farmers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.20% | 1.43x |
| Kate Spade | 0.02% | 1.22x |
| The North Face | 0.02% | 1.21x |
| Madewell | 0.01% | 1.02x |
| LL Bean | 0.00% | 1.01x |
| Chicos | 0.03% | 1.00x |
| Ralph Lauren | 0.01% | 0.99x |
| Eddie Bauer | 0.01% | 0.98x |
| Gymboree | 0.02% | 0.93x |
| Express | 0.02% | 0.91x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
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WEBSITES
The Farmers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Farmers audience is machinefinder.com.
| Website | Composition | Index |
| machinefinder.com | 1.04% | 91.50x |
| organicconsumers.org | 0.63% | 90.74x |
| muttonpower.com | 2.96% | 87.48x |
| machinerypete.com | 0.50% | 86.60x |
| agdealer.com | 0.14% | 84.93x |
| jdequipment.com | 0.62% | 83.40x |
| agrimart.net | 0.20% | 81.75x |
| smithtractorparts.net | 0.28% | 80.86x |
| agrigold.com | 0.20% | 80.71x |
| woodsequipment.com | 0.53% | 80.04x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.
| Content Affinity | Composition | Index |
| Farming & Agriculture | 5.41% | 26.04x |
| Rural Living | 0.35% | 21.81x |
| Holistic Medicine | 1.62% | 17.53x |
| Garden Power Equipment | 21.16% | 17.38x |
| Liberal Views on Government, Finance, and Economy | 5.30% | 16.26x |
| Home Improvement Contractor | 3.77% | 15.00x |
| Lawns & Pest Control | 11.73% | 13.31x |
| Assorted Topics #11406 (Animals, Clothing, Events, Education) | 0.07% | 13.16x |
| Chemicals | 0.98% | 13.07x |
| Bird Watching | 1.91% | 12.76x |
Composition Percentage:
The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
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DEMOGRAPHICS
The Farmers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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