Dstillery Audiences

FARMERS

Audience Size: 3.7 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Farm Finance Researchers.

Interest Composition Index
Farm Finance Researchers 26.19% 17.00x
Online Directory Searchers 22.84% 16.60x
Retired Health Insurance Researchers 20.55% 15.50x
Food Safety Decision Makers 22.08% 15.19x
Cattle Industry News Readers 24.28% 15.05x
Back Pain Sufferers 19.11% 14.99x
Mowing Equipment Shoppers 24.59% 14.97x
Home Exterior Design Enthusiasts 18.27% 14.76x
Lawn and Home Pest Control Researchers 20.76% 14.68x
First Aid Researchers 21.23% 14.65x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.66x
Dressbarn 0.01% 1.52x
Carhartt 0.18% 1.37x
Old Navy 0.02% 1.28x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is greenpartstore.com.

Website Composition Index
greenpartstore.com 1.51% 41.00x
agweb.com 2.75% 39.80x
bigiron.com 1.35% 39.08x
tractorpartsasap.com 1.37% 38.05x
deere.com 2.84% 36.12x
theisens.com 1.17% 30.44x
auctiontime.com 3.36% 27.65x
tractorhouse.com 6.82% 26.92x
greentractortalk.com 2.51% 25.52x
machinerytrader.com 3.39% 23.57x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 2.10% 29.83x
Rural Living 0.04% 23.05x
Garden Power Equipment 8.03% 18.85x
Holistic Medicine 0.31% 18.60x
Chemicals 0.19% 14.36x
Home Improvement Contractor 0.06% 13.68x
Lawns & Pest Control 2.96% 13.12x
Auctions & Repossessions 0.49% 12.99x
Trucks 1.69% 12.21x
Yard Structures 1.08% 12.10x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female