Dstillery Audiences

FARMERS

Audience Size: 2.6 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Farm Finance Researchers.

Interest Composition Index
Farm Finance Researchers 34.02% 22.38x
Mowing Equipment Shoppers 28.30% 20.37x
Cattle Industry New Readers 27.76% 19.27x
Tractor Shoppers 30.57% 19.24x
Cattlemen and Pork Producers 27.71% 18.05x
Online Directory Searchers 24.53% 17.92x
Lawn and Home Pest Control Researchers 24.80% 17.79x
Food Safety Decision Makers 26.15% 17.65x
Lawn & Garden Enthusiasts 25.16% 17.10x
Home Exterior Design Enthusiasts 22.96% 17.06x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.33x
Eddie Bauer 0.03% 1.25x
Chicos 0.07% 1.17x
Jos A. Bank Clothiers 0.29% 1.15x
Buckle 0.17% 1.11x
Mens Wearhouse 0.47% 1.10x
Lane Bryant 0.05% 1.10x
Ralph Lauren 0.01% 0.96x
LOFT 0.07% 0.95x
Dressbarn 0.05% 0.94x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is machinefinder.com.

Website Composition Index
machinefinder.com 1.24% 68.91x
worthingtonagparts.com 1.02% 65.68x
muttonpower.com 3.33% 63.11x
thecombineforum.com 1.38% 54.81x
deere.com 8.32% 54.31x
farmshow.com 1.22% 51.33x
thetruthaboutcancer.com 1.01% 49.74x
signforgood.com 2.56% 47.63x
greenpartstore.com 4.78% 47.16x
agcocorp.com 1.41% 45.89x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 6.13% 26.73x
Rural Living 0.29% 23.97x
Holistic Medicine 1.59% 17.94x
Garden Power Equipment 18.43% 16.56x
Home Improvement Contractor 2.26% 16.52x
Liberal Views on Government, Finance, and Economy 5.30% 15.47x
Bird Watching 1.94% 13.49x
Survival Guides 0.55% 13.34x
Chemicals 0.44% 13.21x
Assorted Topics (Animals, Clothing, Events, Education) 0.07% 12.32x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female