Dstillery Audiences

FARMERS

Audience Size: 3.2 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 23.14% 13.53x
Farm Finance Researchers 23.98% 13.00x
Retired Health Insurance Researchers 21.01% 12.83x
Heart Surgery Researchers 18.39% 12.19x
Back Pain Sufferers 20.19% 12.17x
Food Safety Decision Makers 22.44% 12.06x
Retired Budget Healthcare Shoppers 20.51% 11.93x
First Aid Researchers 20.46% 11.92x
Retired Assisted Living Shoppers 19.76% 11.90x
Home Exterior Design Enthusiasts 18.60% 11.83x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Maurices.

Location Composition Index
Maurices 0.03% 1.65x
Carhartt 0.20% 1.42x
Dressbarn 0.01% 1.23x
Mens Wearhouse 0.01% 1.08x
Old Navy 0.01% 0.93x
Journeys 0.01% 0.91x
Victoria's Secret 0.01% 0.88x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is agweb.com.

Website Composition Index
agweb.com 1.90% 34.37x
deere.com 1.90% 30.72x
auctiontime.com 2.39% 25.03x
tractorhouse.com 4.82% 24.30x
greentractortalk.com 2.34% 22.13x
machinerytrader.com 2.41% 21.41x
signforgood.com 1.60% 21.04x
stihldealer.net 2.21% 21.02x
carbonmediagroup.com 1.10% 19.94x
agweek.com 1.21% 19.92x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 1.42% 23.37x
Rural Living 0.03% 18.80x
Holistic Medicine 0.24% 16.40x
Texas Off-Roading 0.04% 16.40x
Garden Power Equipment 5.82% 15.26x
Home Improvement Contractor 0.04% 12.25x
Auctions & Repossessions 0.36% 11.49x
Lawns & Pest Control 2.25% 10.75x
Trucks 1.25% 10.52x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 10.37x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female