Dstillery Audiences

FARMERS

Audience Size: 3.4 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 23.23% 17.59x
Retired Health Insurance Researchers 21.43% 16.72x
Retired Assisted Living Shoppers 20.57% 15.77x
Heart Surgery Researchers 18.27% 15.59x
Back Pain Sufferers 21.39% 15.52x
First Aid Researchers 19.69% 15.38x
Retired Budget Healthcare Shoppers 21.44% 15.31x
Farm Finance Researchers 23.82% 15.17x
Home Exterior Design Enthusiasts 18.56% 15.12x
Budget Grocery Shoppers 19.75% 15.07x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.39x
Carhartt 0.18% 1.38x
Old Navy 0.02% 1.07x
Mens Wearhouse 0.01% 0.99x
The Childrens Place 0.01% 0.87x
Journeys 0.01% 0.85x
Victoria's Secret 0.01% 0.73x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is agweb.com.

Website Composition Index
agweb.com 1.07% 45.42x
deere.com 1.21% 38.85x
auctiontime.com 1.56% 35.00x
tractorhouse.com 3.14% 33.91x
signforgood.com 1.35% 33.03x
greentractortalk.com 2.13% 30.21x
machinerytrader.com 1.57% 30.11x
stihldealer.net 1.39% 29.79x
stihlusa.com 1.86% 28.22x
hy-vee.com 1.19% 25.52x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.85% 21.65x
Holistic Medicine 0.15% 17.87x
Garden Power Equipment 3.98% 16.02x
Texas Off-Roading 0.03% 15.66x
Rural Living 0.02% 13.92x
Auctions & Repossessions 0.22% 11.58x
Trucks 0.85% 11.37x
Yard Structures 0.44% 11.01x
Computer Printers 0.04% 10.86x
Home Improvement Contractor 0.02% 10.44x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female