Dstillery Audiences

FARMERS

Audience Size: 2.4 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Heart Surgery Researchers.

Interest Composition Index
Heart Surgery Researchers 8.90% 13.25x
Home Exterior Design Enthusiasts 7.97% 12.24x
Spa and Pool Owners 13.14% 11.97x
Beekeeping Enthusiasts 9.73% 11.96x
Retired Assisted Living Shoppers 9.90% 11.94x
Budget Grocery Shoppers 10.27% 11.94x
Bargain Shopping Researchers 5.81% 11.94x
Vacation Rental Accommodation Researchers 6.25% 11.85x
Online Directory Searchers 11.04% 11.77x
Lawn & Garden Enthusiasts 10.86% 11.75x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Maurices.

Location Composition Index
Maurices 0.06% 1.57x
H&M 0.02% 1.35x
Dressbarn 0.01% 1.27x
Chicos 0.02% 1.22x
Carhartt 0.16% 1.19x
Buckle 0.01% 1.12x
Mens Wearhouse 0.02% 1.07x
White House Black Market 0.01% 1.04x
American Eagle Outfitters 0.01% 1.00x
LOFT 0.01% 0.98x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is greentractortalk.com.

Website Composition Index
greentractortalk.com 3.77% 26.75x
morningagclips.com 1.08% 25.45x
agweb.com 2.80% 24.00x
machinerypete.com 1.79% 22.87x
agweek.com 1.09% 18.17x
tractorforum.com 1.21% 18.13x
qconline.com 1.14% 17.17x
ourquadcities.com 2.10% 17.01x
mytractorforum.com 3.98% 16.70x
agupdate.com 1.03% 15.72x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 0.49% 22.79x
Garden Power Equipment 2.92% 13.90x
Reproductive Health 0.02% 9.39x
Discount Shopping 0.05% 8.91x
Missouri News Content Cluster 7.75% 8.50x
Survival Guides 0.07% 8.35x
Cardiac & Other Health Research 0.03% 8.28x
Bird Watching 0.03% 7.98x
Arts & Crafts 0.03% 7.45x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.41% 7.38x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female