Dstillery Audiences

FARMERS

Audience Size: 4 Million Devices

Explore the Farmers Audience

Below you'll find more information about the Farmers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Farmers audience.

Dstillery Crafted Audiences

INTERESTS

The Farmers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Farmers audience is Farm Finance Researchers.

Interest Composition Index
Farm Finance Researchers 29.17% 17.83x
Online Directory Searchers 23.72% 16.68x
Mowing Equipment Shoppers 26.64% 16.26x
Cattle Industry New Readers 26.73% 15.80x
Tractor Shoppers 27.26% 15.74x
Retired Health Insurance Researchers 21.79% 15.62x
Bird Watching Enthusiasts 20.28% 15.45x
Lawn and Home Pest Control Researchers 22.24% 15.41x
Food Safety Decision Makers 23.22% 15.16x
Home Exterior Design Enthusiasts 19.85% 15.12x
Composition Percentage: The overlap percentage between the Farmers audience and the Interest attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Farmers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Farmers audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.44x
Mens Wearhouse 0.01% 0.76x
Composition Percentage: The overlap percentage between the Farmers audience and the Location attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Farmers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Farmers audience is muttonpower.com.

Website Composition Index
muttonpower.com 1.04% 48.17x
greenpartstore.com 2.14% 38.84x
agriculture.com 1.02% 38.64x
agweb.com 3.71% 38.38x
rdoequipment.com 1.01% 37.46x
deere.com 4.02% 35.57x
bigiron.com 1.80% 35.12x
tractorpartsasap.com 1.81% 34.86x
everythingattachments.com 1.04% 34.51x
tractorjoe.com 1.31% 33.79x
Composition Percentage: The overlap percentage between the Farmers audience and the Web attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Farmers audience is Farming & Agriculture.

Content Affinity Composition Index
Farming & Agriculture 2.58% 30.09x
Rural Living 0.05% 28.07x
Holistic Medicine 0.46% 20.10x
Garden Power Equipment 9.71% 19.56x
Liberal Views on Government, Finance, and Economy 2.08% 15.86x
Lawns & Pest Control 4.10% 13.88x
Auctions & Repossessions 0.70% 13.48x
Chemicals 0.26% 13.07x
Bird Watching 0.53% 12.47x
Trucks 2.29% 12.37x
Composition Percentage: The overlap percentage between the Farmers audience and the Content Affinity attribute.
Index: A comparison of the Farmers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Farmers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female