Explore the Fast Fashion Shoppers Audience
Below you'll find more information about the Fast Fashion Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Fast Fashion Shoppers audience.
INTERESTS
The Fast Fashion Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fast Fashion Shoppers audience is Retail Job Seekers.
| Interest | Composition | Index |
| Retail Job Seekers | 42.79% | 24.86x |
| Job Seekers | 31.45% | 23.26x |
| Tutoring Resources Researchers | 34.60% | 22.15x |
| Resume Writing Researchers | 34.19% | 21.61x |
| Thrift Store Shoppers | 33.59% | 21.57x |
| Career Focused Individuals | 28.96% | 21.36x |
| Trendy Shoe Shoppers | 26.50% | 20.83x |
| Online Education Resource Researchers | 31.74% | 20.00x |
| Teen Girl Clothing Shoppers | 40.81% | 18.81x |
| Luxury Retail Shoppers | 39.86% | 18.66x |
Composition Percentage:
The overlap percentage between the Fast Fashion Shoppers audience and the Interest attribute.
Index: A comparison of the Fast Fashion Shoppers audience to the internet population.
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APPAREL RETAILERS
The Fast Fashion Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fast Fashion Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.63x |
| Mens Wearhouse | 0.01% | 1.37x |
| Victoria's Secret | 0.01% | 1.37x |
| Carhartt | 0.09% | 0.81x |
Composition Percentage:
The overlap percentage between the Fast Fashion Shoppers audience and the Location attribute.
Index: A comparison of the Fast Fashion Shoppers audience to the internet population.
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WEBSITES
The Fast Fashion Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fast Fashion Shoppers audience is fentybeauty.com.
| Website | Composition | Index |
| fentybeauty.com | 1.39% | 30.11x |
| collegeboard.org | 2.45% | 30.05x |
| symbolab.com | 1.53% | 29.84x |
| romwe.com | 1.71% | 29.39x |
| tjx.com | 1.21% | 29.29x |
| startwire.com | 1.21% | 28.99x |
| cuny.edu | 2.22% | 28.21x |
| jobs.net | 5.20% | 28.17x |
| compassgroupcareers.com | 1.60% | 27.83x |
| chipotle.com | 1.99% | 26.90x |
Composition Percentage:
The overlap percentage between the Fast Fashion Shoppers audience and the Web attribute.
Index: A comparison of the Fast Fashion Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fast Fashion Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 0.34% | 19.84x |
| Corporate Employment Pages | 3.00% | 19.35x |
| Retail Industry News | 0.87% | 19.04x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.07% | 18.75x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 1.77% | 18.66x |
| Job Interview Process | 0.59% | 18.48x |
| Career Cluster A | 26.52% | 18.23x |
| Higher-End Fashion Brands | 0.27% | 18.22x |
| Cosmetics Business | 0.32% | 17.27x |
| Canada Job Seekers Cluster | 0.66% | 17.23x |
Composition Percentage:
The overlap percentage between the Fast Fashion Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fast Fashion Shoppers audience to the internet population.
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DEMOGRAPHICS
The Fast Fashion Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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