Explore the Fast Fashion Shoppers Audience
Below you'll find more information about the Fast Fashion Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Fast Fashion Shoppers audience.
INTERESTS
The Fast Fashion Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fast Fashion Shoppers audience is Job Seekers.
| Interest | Composition | Index |
| Job Seekers | 39.05% | 36.96x |
| Career Focused Individuals | 35.89% | 36.24x |
| Thrift Store Shoppers | 33.30% | 33.60x |
| Tutoring Resources Researchers | 31.36% | 31.55x |
| Trendy Shoe Shoppers | 27.20% | 31.19x |
| Teen Girl Clothing Shoppers | 39.63% | 30.72x |
| Recreational Sports Participants | 29.77% | 28.16x |
| Non-Profit Volunteers | 27.47% | 26.05x |
| Apartment Hunters | 30.16% | 25.98x |
| Australia Trip Planners | 26.65% | 25.90x |
Composition Percentage:
The overlap percentage between the Fast Fashion Shoppers audience and the Interest attribute.
Index: A comparison of the Fast Fashion Shoppers audience to the internet population.
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APPAREL RETAILERS
The Fast Fashion Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fast Fashion Shoppers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 3.80x |
| Supreme | 0.04% | 3.25x |
| Bonobos | 0.13% | 2.07x |
| Topshop | 0.03% | 2.04x |
| Intermix | 0.02% | 2.02x |
| Club Monaco | 0.03% | 1.79x |
| American Apparel | 0.08% | 1.78x |
| Patagonia | 0.03% | 1.69x |
| Zara | 0.05% | 1.69x |
| REI | 0.03% | 1.67x |
Composition Percentage:
The overlap percentage between the Fast Fashion Shoppers audience and the Location attribute.
Index: A comparison of the Fast Fashion Shoppers audience to the internet population.
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WEBSITES
The Fast Fashion Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fast Fashion Shoppers audience is dswinc.com.
| Website | Composition | Index |
| dswinc.com | 1.37% | 61.90x |
| hm.com | 1.97% | 59.18x |
| gapinc.com | 3.24% | 52.78x |
| fashionnova.com | 1.90% | 49.24x |
| snagajob.com | 2.56% | 48.56x |
| charlotterusse.com | 2.32% | 47.65x |
| livecareer.com | 1.79% | 44.37x |
| internships.com | 5.29% | 42.40x |
| jobdiva.com | 1.02% | 40.92x |
| wayup.com | 2.32% | 38.98x |
Composition Percentage:
The overlap percentage between the Fast Fashion Shoppers audience and the Web attribute.
Index: A comparison of the Fast Fashion Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fast Fashion Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 1.13% | 21.61x |
| Cosmetics Business | 0.85% | 20.98x |
| Job Interview Process | 3.24% | 20.19x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 6.26% | 19.17x |
| Higher-End Fashion Brands | 2.02% | 19.02x |
| Corporate Employment Pages | 10.54% | 18.75x |
| Retail Industry News | 1.98% | 18.22x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.48% | 17.58x |
| Higher Education | 3.28% | 17.51x |
| Assorted Topics (Television, Origami, Men's Health) | 0.21% | 17.24x |
Composition Percentage:
The overlap percentage between the Fast Fashion Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Fast Fashion Shoppers audience to the internet population.
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DEMOGRAPHICS
The Fast Fashion Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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