Dstillery Audiences

FAST FOOD LOVERS

Audience Size: 3 Million Devices

Explore the Fast Food Lovers Audience

Below you'll find more information about the Fast Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Fast Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Fast Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fast Food Lovers audience is Junk Food Lovers.

Interest Composition Index
Junk Food Lovers 39.70% 28.04x
Ice Cream Shoppers 32.39% 21.59x
TV Junkies 22.67% 21.44x
Joint Pain Health Care Professionals 31.66% 21.00x
Mens Fitness Publication Readers 25.00% 20.49x
Orlando Activities Researchers 30.75% 20.42x
Pizza Lovers 30.11% 20.37x
Nashville Activity Researchers 30.05% 20.33x
Coffee Lovers 32.95% 20.22x
Cholesterol Researchers 25.75% 20.18x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Interest attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fast Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fast Food Lovers audience is Columbia.

Location Composition Index
Columbia 0.02% 1.57x
Joe's Jeans 0.01% 1.49x
Uniqlo 0.02% 1.49x
Express Outlets 0.01% 1.45x
Club Monaco 0.01% 1.31x
Madewell 0.03% 1.30x
J. Crew 0.05% 1.28x
Gymboree 0.04% 1.27x
Hollister 0.03% 1.23x
Zara 0.04% 1.21x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Location attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fast Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fast Food Lovers audience is secretmenus.com.

Website Composition Index
secretmenus.com 2.37% 72.00x
theimpulsivebuy.com 1.46% 71.46x
brandeating.com 9.08% 53.73x
slice.seriouseats.com 1.11% 43.90x
braums.com 1.27% 43.85x
elfcosmetics.com 1.17% 43.24x
plannedparenthood.org 1.61% 40.18x
dunkindonuts.com 4.66% 39.89x
neogaf.com 1.28% 39.63x
gnc.com 1.64% 39.47x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Web attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fast Food Lovers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.35% 17.46x
Food Cluster 5.28% 15.29x
As Seen On TV Products 0.13% 14.96x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.55% 14.49x
Assorted Topics (Toys, T-Shirts, Volvos) 0.27% 14.49x
Assorted Topics (Television, Origami, Men's Health) 0.24% 14.23x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.59% 13.78x
Weight Loss & Nutrition Assistance Researchers 16.89% 12.83x
Instagram Management 0.97% 12.76x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.92% 12.76x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fast Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male