Dstillery Audiences

FAST FOOD LOVERS

Audience Size: 3.1 Million Devices

Explore the Fast Food Lovers Audience

Below you'll find more information about the Fast Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Fast Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Fast Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fast Food Lovers audience is Junk Food Lovers.

Interest Composition Index
Junk Food Lovers 36.30% 31.37x
Cholesterol Researchers 27.88% 26.17x
TV Junkies 30.22% 26.14x
TV Advertising Professionals 28.29% 25.24x
Orlando Activities Researchers 29.69% 25.19x
Heartburn Sufferers 29.86% 25.13x
Nashville Activity Researchers 29.12% 24.94x
Mens Fitness Publication Readers 28.78% 24.81x
Gift Card Researchers 31.89% 23.99x
Entertainment Industry Decision Makers 26.75% 23.93x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Interest attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fast Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fast Food Lovers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.52x
Lane Bryant 0.01% 1.41x
Buckle 0.01% 1.39x
The Childrens Place 0.01% 1.31x
Maurices 0.02% 1.25x
Mens Wearhouse 0.02% 1.24x
Dressbarn 0.01% 1.24x
Carhartt 0.19% 1.16x
Old Navy 0.02% 1.06x
Journeys 0.01% 0.97x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Location attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fast Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fast Food Lovers audience is brandeating.com.

Website Composition Index
brandeating.com 11.04% 32.21x
bk.com 16.17% 30.10x
theimpulsivebuy.com 3.35% 24.70x
dunkindonuts.com 2.10% 24.43x
thecoli.com 2.68% 23.66x
pandaexpress.com 1.13% 23.53x
slice.seriouseats.com 1.40% 21.83x
ocweekly.com 1.14% 21.59x
tinypic.com 1.31% 21.21x
landofbasketball.com 1.32% 20.83x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Web attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fast Food Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).

Content Affinity Composition Index
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.07% 16.84x
Southern California Cluster 0.16% 16.42x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 15.62x
Food Cluster 0.92% 15.46x
Instagram Management 0.09% 15.03x
Survey Websites 0.03% 14.11x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 13.57x
Vaping 0.74% 12.82x
Celebrity Gossip 1.21% 12.62x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.25% 12.60x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fast Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female