Dstillery Audiences

FAST FOOD LOVERS

Audience Size: 2.5 Million Devices

Explore the Fast Food Lovers Audience

Below you'll find more information about the Fast Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Fast Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Fast Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fast Food Lovers audience is Junk Food Lovers.

Interest Composition Index
Junk Food Lovers 34.71% 32.34x
Nashville Activity Researchers 26.39% 29.52x
Cholesterol Researchers 26.48% 29.30x
Heartburn Sufferers 28.68% 28.81x
TV Junkies 31.45% 28.81x
Orlando Activities Researchers 25.06% 28.51x
TV Advertising Professionals 28.24% 27.83x
Mens Fitness Publication Readers 26.97% 27.24x
Mailing & Shipping Shoppers 29.23% 27.02x
Texas Activity Researchers 25.79% 26.87x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Interest attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fast Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fast Food Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.94x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Location attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fast Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fast Food Lovers audience is bk.com.

Website Composition Index
bk.com 4.20% 45.74x
theimpulsivebuy.com 2.23% 39.61x
brandeating.com 6.96% 38.24x
culvers.com 1.64% 31.33x
metalheadzone.com 1.70% 28.39x
lordsofpain.net 1.23% 27.63x
allhiphop.com 2.28% 27.52x
ampproject.org 3.77% 27.27x
starbucks.com 1.12% 27.10x
milehighreport.com 1.12% 27.06x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Web attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fast Food Lovers audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 20.18x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.11% 16.72x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.10% 16.54x
Alternative Movie Streaming 0.05% 16.51x
Phone & Computer Game Downloaders 0.14% 15.96x
Chain Restaurants 18.87% 15.96x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.91% 14.99x
Mobile Phone Networks 0.23% 14.39x
Food Cluster 0.11% 14.28x
Perfume, Makeup & Cosmetics 0.28% 13.89x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fast Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male