Explore the Fast Food Lovers Audience
Below you'll find more information about the Fast Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Fast Food Lovers audience.
INTERESTS
The Fast Food Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fast Food Lovers audience is Junk Food Lovers.
| Interest | Composition | Index |
| Junk Food Lovers | 36.30% | 31.37x |
| Cholesterol Researchers | 27.88% | 26.17x |
| TV Junkies | 30.22% | 26.14x |
| TV Advertising Professionals | 28.29% | 25.24x |
| Orlando Activities Researchers | 29.69% | 25.19x |
| Heartburn Sufferers | 29.86% | 25.13x |
| Nashville Activity Researchers | 29.12% | 24.94x |
| Mens Fitness Publication Readers | 28.78% | 24.81x |
| Gift Card Researchers | 31.89% | 23.99x |
| Entertainment Industry Decision Makers | 26.75% | 23.93x |
Composition Percentage:
The overlap percentage between the Fast Food Lovers audience and the Interest attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
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APPAREL RETAILERS
The Fast Food Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fast Food Lovers audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.02% | 1.52x |
| Lane Bryant | 0.01% | 1.41x |
| Buckle | 0.01% | 1.39x |
| The Childrens Place | 0.01% | 1.31x |
| Maurices | 0.02% | 1.25x |
| Mens Wearhouse | 0.02% | 1.24x |
| Dressbarn | 0.01% | 1.24x |
| Carhartt | 0.19% | 1.16x |
| Old Navy | 0.02% | 1.06x |
| Journeys | 0.01% | 0.97x |
Composition Percentage:
The overlap percentage between the Fast Food Lovers audience and the Location attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
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WEBSITES
The Fast Food Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fast Food Lovers audience is brandeating.com.
| Website | Composition | Index |
| brandeating.com | 11.04% | 32.21x |
| bk.com | 16.17% | 30.10x |
| theimpulsivebuy.com | 3.35% | 24.70x |
| dunkindonuts.com | 2.10% | 24.43x |
| thecoli.com | 2.68% | 23.66x |
| pandaexpress.com | 1.13% | 23.53x |
| slice.seriouseats.com | 1.40% | 21.83x |
| ocweekly.com | 1.14% | 21.59x |
| tinypic.com | 1.31% | 21.21x |
| landofbasketball.com | 1.32% | 20.83x |
Composition Percentage:
The overlap percentage between the Fast Food Lovers audience and the Web attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fast Food Lovers audience is Assorted Topics (Retail Products, Food Service, Package Delivery).
| Content Affinity | Composition | Index |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.07% | 16.84x |
| Southern California Cluster | 0.16% | 16.42x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.05% | 15.62x |
| Food Cluster | 0.92% | 15.46x |
| Instagram Management | 0.09% | 15.03x |
| Survey Websites | 0.03% | 14.11x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 13.57x |
| Vaping | 0.74% | 12.82x |
| Celebrity Gossip | 1.21% | 12.62x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.25% | 12.60x |
Composition Percentage:
The overlap percentage between the Fast Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
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DEMOGRAPHICS
The Fast Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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