Dstillery Audiences

FAST FOOD LOVERS

Audience Size: 3 Million Devices

Explore the Fast Food Lovers Audience

Below you'll find more information about the Fast Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Fast Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Fast Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fast Food Lovers audience is Junk Food Lovers.

Interest Composition Index
Junk Food Lovers 40.64% 24.86x
Ice Cream Shoppers 33.58% 19.44x
Joint Pain Health Care Professionals 33.54% 19.03x
TV Junkies 22.18% 18.82x
Coffee Lovers 33.02% 18.67x
Mens Fitness Publication Readers 23.75% 18.38x
Bodybuilding Enthusiasts 35.45% 18.30x
Cholesterol Researchers 24.01% 18.12x
Beer Aficionados 26.06% 17.67x
TV Advertising Professionals 23.54% 17.58x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Interest attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fast Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fast Food Lovers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.32x
Hollister 0.02% 1.23x
Joe's Jeans 0.01% 1.21x
Belk 0.02% 1.18x
Supreme 0.00% 1.15x
Michael Kors 0.02% 1.14x
Urban Outfitters 0.05% 1.13x
Hugo Boss 0.02% 1.13x
American Apparel 0.03% 1.09x
Abercrombie & Fitch 0.02% 1.08x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Location attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fast Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fast Food Lovers audience is theimpulsivebuy.com.

Website Composition Index
theimpulsivebuy.com 1.44% 70.77x
secretmenus.com 2.95% 65.09x
brandeating.com 8.45% 50.92x
fastfoodmenuprices.com 1.44% 43.58x
slice.seriouseats.com 1.03% 42.37x
dunkindonuts.com 5.12% 37.71x
elfcosmetics.com 1.44% 37.15x
braums.com 1.49% 36.62x
isitbadforyou.com 1.11% 36.18x
foodbeast.com 1.47% 34.65x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Web attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fast Food Lovers audience is Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.38% 14.10x
Food Cluster 5.58% 13.94x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.32% 12.95x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.61% 12.89x
Weight Loss & Nutrition Assistance Researchers 16.84% 12.47x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.25% 12.47x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.52% 12.43x
As Seen On TV Products 0.14% 12.38x
Survey Websites 0.10% 11.68x
Chain Restaurants 33.74% 11.65x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fast Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female