Dstillery Audiences

FAST FOOD LOVERS

Audience Size: 1.1 Million Devices

Explore the Fast Food Lovers Audience

Below you'll find more information about the Fast Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Fast Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Fast Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fast Food Lovers audience is Restaurant Menu Researchers.

Interest Composition Index
Restaurant Menu Researchers 41.18% 52.00x
Orlando Activities Researchers 4.02% 42.67x
Bargain Shopping Researchers 11.48% 38.90x
Food Industry Professionals 25.56% 35.89x
Food Delivery Service Users 12.92% 35.70x
Budget Grocery Shoppers 20.47% 33.03x
Nashville Activity Researchers 6.92% 32.33x
Cold and Flu Prevention Researchers 27.48% 30.65x
Heart Surgery Researchers 14.33% 30.60x
Junk Food Lovers 14.26% 28.89x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Interest attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fast Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fast Food Lovers audience is Maurices.

Location Composition Index
Maurices 0.05% 1.38x
Jos A. Bank Clothiers 0.01% 1.25x
H&M 0.02% 1.24x
Urban Outfitters 0.03% 1.15x
Talbots 0.02% 1.07x
J. Crew 0.01% 1.01x
Gymboree 0.02% 0.98x
American Eagle Outfitters 0.02% 0.97x
Chicos 0.02% 0.94x
Buckle 0.02% 0.94x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Location attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fast Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fast Food Lovers audience is realmenuprices.com.

Website Composition Index
realmenuprices.com 22.71% 82.00x
brandeating.com 6.31% 52.70x
eatdrinkdeals.com 7.63% 48.68x
fastfoodmenuprices.com 35.33% 46.18x
zaxbys.com 1.84% 43.37x
nutrition-charts.com 2.49% 40.79x
livingonthecheap.com 1.98% 36.31x
menuism.com 5.42% 33.70x
milehighonthecheap.com 1.97% 33.39x
hotcouponworld.com 4.13% 33.24x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Web attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fast Food Lovers audience is Chain Restaurants.

Content Affinity Composition Index
Chain Restaurants 10.67% 33.30x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 3.36% 23.81x
Weight Loss & Nutrition Assistance Researchers 6.45% 16.17x
Celebrity Gossip 0.23% 12.60x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.05% 11.62x
Canada Travel & Tourism 0.08% 10.65x
Consumer Packaged Goods 14.29% 10.40x
Coupons 4.42% 10.05x
Apartment Hunting 6.37% 9.92x
Finance & Accounting Cluster 3.41% 9.76x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fast Food Lovers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female