Dstillery Audiences

FAST FOOD LOVERS

Audience Size: 4.6 Million Devices

Explore the Fast Food Lovers Audience

Below you'll find more information about the Fast Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Fast Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Fast Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fast Food Lovers audience is Junk Food Lovers.

Interest Composition Index
Junk Food Lovers 40.27% 27.81x
TV Junkies 32.09% 23.02x
Orlando Activities Researchers 32.18% 22.48x
Mens Fitness Publication Readers 31.67% 22.08x
Nashville Activity Researchers 32.56% 22.07x
TV Advertising Professionals 31.61% 21.89x
Cholesterol Researchers 34.21% 21.87x
Heartburn Sufferers 32.21% 21.65x
Beer Aficionados 32.29% 21.48x
Gift Card Researchers 36.23% 21.45x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Interest attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fast Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fast Food Lovers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.61x
Bonobos 0.01% 1.33x
Forever 21 0.05% 1.22x
REI 0.01% 1.21x
Dressbarn 0.04% 1.20x
Hollister 0.06% 1.18x
White House Black Market 0.07% 1.18x
Hugo Boss 0.03% 1.17x
Victoria's Secret 0.14% 1.16x
Old Navy 0.09% 1.15x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Location attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fast Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fast Food Lovers audience is nrn.com.

Website Composition Index
nrn.com 1.17% 29.63x
brandeating.com 9.57% 28.77x
theimpulsivebuy.com 2.23% 24.20x
xojane.com 1.19% 21.72x
bk.com 21.98% 21.50x
m.topix.com 1.54% 21.21x
theidleman.com 1.07% 21.14x
pandaexpress.com 2.02% 20.87x
gonintendo.com 1.09% 20.81x
espnmediazone.com 1.44% 20.16x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Web attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fast Food Lovers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.11% 17.00x
Content Streamers & Downloaders 0.03% 13.75x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 13.59x
Southern California Cluster 0.58% 13.35x
Food Cluster 2.01% 13.35x
Instagram Management 0.27% 12.85x
As Seen On TV Products 0.04% 12.65x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.36% 12.31x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.44% 12.11x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.14% 11.90x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fast Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female