Dstillery Audiences

FAST FOOD LOVERS

Audience Size: 3 Million Devices

Explore the Fast Food Lovers Audience

Below you'll find more information about the Fast Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Fast Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Fast Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fast Food Lovers audience is Junk Food Lovers.

Interest Composition Index
Junk Food Lovers 32.14% 31.66x
Cholesterol Researchers 25.42% 28.28x
Nashville Activity Researchers 25.43% 27.60x
TV Junkies 27.57% 27.32x
Orlando Activities Researchers 23.55% 27.04x
Heartburn Sufferers 27.33% 27.00x
TV Advertising Professionals 25.02% 26.56x
Mailing & Shipping Shoppers 27.91% 25.83x
Mens Fitness Publication Readers 23.75% 25.71x
Texas Activity Researchers 24.78% 25.56x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Interest attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fast Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fast Food Lovers audience is Dressbarn.

Location Composition Index
Dressbarn 0.02% 1.43x
J. Crew 0.01% 1.22x
Forever 21 0.01% 1.22x
Chicos 0.02% 1.21x
Victoria's Secret 0.03% 1.16x
Buckle 0.02% 1.16x
Lane Bryant 0.02% 1.14x
Gap 0.02% 1.09x
Zumiez 0.02% 1.09x
Jos A. Bank Clothiers 0.01% 1.06x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Location attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fast Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fast Food Lovers audience is bk.com.

Website Composition Index
bk.com 3.04% 42.02x
theimpulsivebuy.com 2.08% 38.00x
brandeating.com 7.59% 34.62x
slice.seriouseats.com 1.11% 32.10x
culvers.com 1.14% 31.22x
allhiphop.com 1.99% 28.75x
milehighreport.com 1.09% 28.66x
lordsofpain.net 1.06% 28.61x
metalheadzone.com 1.56% 28.19x
starbucks.com 1.07% 28.06x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Web attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fast Food Lovers audience is Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings).

Content Affinity Composition Index
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.07% 18.41x
Phone & Computer Game Downloaders 0.08% 16.74x
Chain Restaurants 16.38% 16.09x
Party Suppliers 0.20% 14.17x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.93% 13.86x
Vaping 0.12% 13.75x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.09% 13.70x
Food Cluster 0.06% 13.31x
Online Ticket Buyers 1.42% 13.28x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.35% 12.96x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fast Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male