Dstillery Audiences

FAST FOOD LOVERS

Audience Size: 2.4 Million Devices

Explore the Fast Food Lovers Audience

Below you'll find more information about the Fast Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Fast Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Fast Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fast Food Lovers audience is Junk Food Lovers.

Interest Composition Index
Junk Food Lovers 35.55% 38.56x
Cholesterol Researchers 28.55% 34.24x
TV Junkies 31.89% 33.94x
Nashville Activity Researchers 27.63% 33.70x
Heartburn Sufferers 29.84% 33.39x
Orlando Activities Researchers 26.51% 33.06x
TV Advertising Professionals 29.74% 32.30x
Mens Fitness Publication Readers 28.47% 31.82x
Texas Activity Researchers 26.91% 31.02x
Men's Health Researchers 28.27% 30.62x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Interest attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fast Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fast Food Lovers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.21x
Carhartt 0.13% 1.08x
Mens Wearhouse 0.01% 1.08x
Journeys 0.02% 1.01x
Express 0.01% 0.97x
Old Navy 0.02% 0.97x
Buckle 0.01% 0.95x
Victoria's Secret 0.02% 0.94x
The Childrens Place 0.01% 0.76x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Location attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fast Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fast Food Lovers audience is bk.com.

Website Composition Index
bk.com 6.80% 47.29x
brandeating.com 8.01% 40.86x
theimpulsivebuy.com 2.70% 38.69x
culvers.com 2.65% 32.02x
slice.seriouseats.com 1.06% 29.19x
metalheadzone.com 2.38% 29.15x
thecoli.com 1.71% 29.10x
lasportshub.com 1.10% 27.83x
scout.com 1.54% 27.58x
starbucks.com 1.75% 27.54x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Web attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fast Food Lovers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.26% 20.97x
Texas Sporting & Outdoors Cluster 0.05% 18.41x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.15% 17.57x
Phone & Computer Game Downloaders 0.28% 17.51x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 17.50x
Vaping 0.27% 16.90x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 2.11% 16.57x
Chain Restaurants 24.75% 16.33x
Cigars 0.05% 16.03x
Roleplay & Fantasy Games 0.19% 15.97x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fast Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female