Dstillery Audiences

FAST FOOD LOVERS

Audience Size: 3.4 Million Devices

Explore the Fast Food Lovers Audience

Below you'll find more information about the Fast Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Fast Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Fast Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fast Food Lovers audience is Junk Food Lovers.

Interest Composition Index
Junk Food Lovers 40.14% 29.63x
TV Junkies 33.28% 24.54x
Cholesterol Researchers 31.23% 24.29x
Orlando Activities Researchers 31.42% 23.97x
Nashville Activity Researchers 30.76% 23.94x
Mens Fitness Publication Readers 32.17% 23.92x
TV Advertising Professionals 31.91% 23.82x
Heartburn Sufferers 31.58% 23.72x
Gift Card Researchers 33.49% 23.11x
Beer Aficionados 32.25% 23.06x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Interest attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fast Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fast Food Lovers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.42x
Gymboree 0.01% 1.31x
Jos A. Bank Clothiers 0.02% 1.25x
Express 0.02% 1.22x
Forever 21 0.01% 1.21x
H&M 0.01% 1.21x
American Eagle Outfitters 0.02% 1.20x
Lane Bryant 0.01% 1.17x
Buckle 0.02% 1.17x
Carhartt 0.18% 1.15x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Location attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fast Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fast Food Lovers audience is nrn.com.

Website Composition Index
nrn.com 1.15% 34.94x
brandeating.com 11.33% 32.31x
bk.com 20.65% 26.65x
theimpulsivebuy.com 2.98% 25.37x
slice.seriouseats.com 1.16% 24.71x
gonintendo.com 1.03% 24.03x
m.topix.com 1.27% 23.32x
pandaexpress.com 1.74% 23.22x
livejournal.com 1.16% 22.31x
espnmediazone.com 1.16% 22.07x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Web attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fast Food Lovers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 16.42x
Southern California Cluster 0.31% 15.98x
Food Cluster 1.46% 15.57x
Instagram Management 0.14% 14.80x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.30% 13.42x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.09% 13.35x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.64% 12.84x
Celebrity Gossip 1.42% 12.77x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.42% 12.70x
Weight Loss & Nutrition Assistance Researchers 12.76% 12.58x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fast Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female