Dstillery Audiences

FAST FOOD LOVERS

Audience Size: 3 Million Devices

Explore the Fast Food Lovers Audience

Below you'll find more information about the Fast Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Fast Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Fast Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fast Food Lovers audience is Junk Food Lovers.

Interest Composition Index
Junk Food Lovers 41.27% 23.83x
Joint Pain Health Care Professionals 33.17% 18.48x
Movies Industry 30.71% 18.46x
Coffee Lovers 33.85% 17.96x
Bodybuilding Enthusiasts 34.85% 17.83x
TV Junkies 20.55% 17.75x
Mens Fitness Publication Readers 22.89% 17.71x
Ice Cream Shoppers 35.54% 17.60x
Cholesterol Researchers 22.91% 17.27x
Telecom Industry 25.45% 17.14x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Interest attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fast Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fast Food Lovers audience is REI.

Location Composition Index
REI 0.02% 1.26x
Forever 21 0.05% 1.24x
Levi Strauss 0.01% 1.21x
American Eagle Outfitters 0.05% 1.19x
American Apparel 0.03% 1.17x
Coach 0.05% 1.12x
Michael Kors 0.02% 1.12x
Uniqlo 0.01% 1.12x
Joe's Jeans 0.00% 1.12x
Madewell 0.02% 1.10x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Location attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fast Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fast Food Lovers audience is grubgrade.com.

Website Composition Index
grubgrade.com 0.93% 121.23x
theimpulsivebuy.com 1.44% 72.82x
littlecaesars.com 0.21% 71.98x
secretmenus.com 3.42% 66.28x
franchisechatter.com 0.11% 57.08x
freebie-depot.com 0.20% 54.58x
brandeating.com 7.49% 53.95x
shopwell.com 0.10% 53.51x
whatsgoodattraderjoes.com 0.74% 52.56x
aworkoutroutine.com 0.15% 52.01x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Web attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fast Food Lovers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 5.58% 13.66x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.37% 13.08x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.66% 12.62x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.34% 12.58x
As Seen On TV Products 0.14% 12.36x
Weight Loss & Nutrition Assistance Researchers 16.83% 11.94x
Chain Restaurants 32.36% 11.83x
Assorted Topics #11273 (Television, Origami, Men's Health) 0.24% 11.79x
Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.41% 11.66x
Survey Websites 0.10% 10.99x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fast Food Lovers audience resonates most for the following age and income brackets.
Age
25-34
Income
Under $25,000