Dstillery Audiences

FAST FOOD LOVERS

Audience Size: 1.6 Million Devices

Explore the Fast Food Lovers Audience

Below you'll find more information about the Fast Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Fast Food Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Fast Food Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Fast Food Lovers audience is Junk Food Lovers.

Interest Composition Index
Junk Food Lovers 40.66% 35.04x
TV Junkies 31.84% 28.73x
Orlando Activities Researchers 30.87% 28.63x
Cholesterol Researchers 30.78% 28.14x
Mens Fitness Publication Readers 31.23% 27.98x
Gift Card Researchers 31.85% 27.93x
Nashville Activity Researchers 31.23% 27.88x
TV Advertising Professionals 30.99% 27.40x
Beer Aficionados 31.31% 27.29x
Heartburn Sufferers 30.87% 27.15x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Interest attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Fast Food Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Fast Food Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.43x
Journeys 0.06% 1.30x
Urban Outfitters 0.05% 1.30x
The North Face 0.02% 1.28x
H&M 0.06% 1.28x
Aeropostale 0.06% 1.27x
Hollister 0.05% 1.27x
Madewell 0.01% 1.27x
Lane Bryant 0.05% 1.26x
Brooks Brothers 0.03% 1.22x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Location attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Fast Food Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Fast Food Lovers audience is grubgrade.com.

Website Composition Index
grubgrade.com 1.00% 64.58x
brandeating.com 9.86% 37.05x
nrn.com 1.65% 35.76x
slice.seriouseats.com 1.02% 31.44x
xojane.com 1.92% 27.77x
empireboobookitty.com 1.55% 26.55x
theidleman.com 1.65% 26.37x
acne.org 1.40% 25.93x
m.topix.com 2.10% 25.67x
spirithalloween.com 1.26% 25.35x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Web attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Fast Food Lovers audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 18.60x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 16.12x
As Seen On TV Products 0.06% 15.41x
Food Cluster 2.47% 14.96x
Content Streamers & Downloaders 0.05% 14.74x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.41% 14.36x
Southern California Cluster 0.70% 14.19x
Instagram Management 0.37% 14.04x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.39% 13.61x
Sports Apparel 0.40% 13.59x
Composition Percentage: The overlap percentage between the Fast Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Fast Food Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female