Explore the Fast Food Lovers Audience
Below you'll find more information about the Fast Food Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Fast Food Lovers audience.
INTERESTS
The Fast Food Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Fast Food Lovers audience is Junk Food Lovers.
| Interest | Composition | Index |
| Junk Food Lovers | 41.27% | 23.83x |
| Joint Pain Health Care Professionals | 33.17% | 18.48x |
| Movies Industry | 30.71% | 18.46x |
| Coffee Lovers | 33.85% | 17.96x |
| Bodybuilding Enthusiasts | 34.85% | 17.83x |
| TV Junkies | 20.55% | 17.75x |
| Mens Fitness Publication Readers | 22.89% | 17.71x |
| Ice Cream Shoppers | 35.54% | 17.60x |
| Cholesterol Researchers | 22.91% | 17.27x |
| Telecom Industry | 25.45% | 17.14x |
Composition Percentage:
The overlap percentage between the Fast Food Lovers audience and the Interest attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
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APPAREL RETAILERS
The Fast Food Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Fast Food Lovers audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.26x |
| Forever 21 | 0.05% | 1.24x |
| Levi Strauss | 0.01% | 1.21x |
| American Eagle Outfitters | 0.05% | 1.19x |
| American Apparel | 0.03% | 1.17x |
| Coach | 0.05% | 1.12x |
| Michael Kors | 0.02% | 1.12x |
| Uniqlo | 0.01% | 1.12x |
| Joe's Jeans | 0.00% | 1.12x |
| Madewell | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Fast Food Lovers audience and the Location attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
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WEBSITES
The Fast Food Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Fast Food Lovers audience is grubgrade.com.
| Website | Composition | Index |
| grubgrade.com | 0.93% | 121.23x |
| theimpulsivebuy.com | 1.44% | 72.82x |
| littlecaesars.com | 0.21% | 71.98x |
| secretmenus.com | 3.42% | 66.28x |
| franchisechatter.com | 0.11% | 57.08x |
| freebie-depot.com | 0.20% | 54.58x |
| brandeating.com | 7.49% | 53.95x |
| shopwell.com | 0.10% | 53.51x |
| whatsgoodattraderjoes.com | 0.74% | 52.56x |
| aworkoutroutine.com | 0.15% | 52.01x |
Composition Percentage:
The overlap percentage between the Fast Food Lovers audience and the Web attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Fast Food Lovers audience is Food Cluster.
| Content Affinity | Composition | Index |
| Food Cluster | 5.58% | 13.66x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.37% | 13.08x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.66% | 12.62x |
| Assorted Topics #11499 (Toys, T-Shirts, Volvos) | 0.34% | 12.58x |
| As Seen On TV Products | 0.14% | 12.36x |
| Weight Loss & Nutrition Assistance Researchers | 16.83% | 11.94x |
| Chain Restaurants | 32.36% | 11.83x |
| Assorted Topics #11273 (Television, Origami, Men's Health) | 0.24% | 11.79x |
| Assorted Topics #11418 (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.41% | 11.66x |
| Survey Websites | 0.10% | 10.99x |
Composition Percentage:
The overlap percentage between the Fast Food Lovers audience and the Content Affinity attribute.
Index: A comparison of the Fast Food Lovers audience to the internet population.
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DEMOGRAPHICS
The Fast Food Lovers audience resonates most for the following age and income brackets.
Age
25-34
Income
Under $25,000
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