Dstillery Audiences

FEDERAL EMPLOYEE BENEFITS RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Federal Employee Benefits Researchers Audience

Below you'll find more information about the Federal Employee Benefits Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Federal Employee Benefits Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employee Benefits Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employee Benefits Researchers audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 93.00% 132.56x
Financial Business Intelligence Researchers 41.48% 61.26x
Marines 41.90% 60.96x
Financial News Readers 35.36% 54.94x
Liberal News Readers 34.48% 54.85x
Market Intelligence Researchers 38.74% 52.49x
Federal Employees 45.48% 51.46x
Social Liberals 35.00% 51.43x
Personal Stock Portfolio Managers 35.77% 50.97x
Social Conservatives 35.76% 49.71x
Composition Percentage: The overlap percentage between the Federal Employee Benefits Researchers audience and the Interest attribute.
Index: A comparison of the Federal Employee Benefits Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employee Benefits Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employee Benefits Researchers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 2.04x
Jos A. Bank Clothiers 0.44% 1.89x
Johnston and Murphy 0.15% 1.65x
Bonobos 0.06% 1.53x
Ann Taylor 0.03% 1.51x
Mens Wearhouse 0.51% 1.36x
J. Crew 0.03% 1.30x
Chicos 0.06% 1.29x
Madewell 0.02% 1.29x
Columbia 0.02% 1.26x
Composition Percentage: The overlap percentage between the Federal Employee Benefits Researchers audience and the Location attribute.
Index: A comparison of the Federal Employee Benefits Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employee Benefits Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employee Benefits Researchers audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 4.48% 98.42x
bethesdamagazine.com 2.32% 90.22x
fcw.com 1.90% 85.64x
federaltimes.com 3.12% 81.86x
fifthdomain.com 1.33% 81.76x
fedsmith.com 14.87% 81.20x
washingtontechnology.com 1.42% 80.41x
fedweek.com 5.35% 75.49x
politicopro.com 1.81% 71.53x
federalnewsnetwork.com 6.89% 66.38x
Composition Percentage: The overlap percentage between the Federal Employee Benefits Researchers audience and the Web attribute.
Index: A comparison of the Federal Employee Benefits Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employee Benefits Researchers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.05% 35.71x
Space & National Security 19.27% 35.56x
Washington & Northern Virginia 30.58% 22.58x
Middle East News 8.53% 22.43x
Cars, Travel & Food 0.85% 21.64x
Public Policy Media 6.15% 21.59x
Liberal Media - Political Activism 6.66% 20.62x
Community Planning & Transportation 1.65% 20.41x
Cuba & Mexico Media 1.46% 19.69x
Social & Demographic Trends 3.64% 19.68x
Composition Percentage: The overlap percentage between the Federal Employee Benefits Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Employee Benefits Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employee Benefits Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male