Dstillery Audiences

FEDERAL EMPLOYEE BENEFITS RESEARCHERS

Audience Size: 4.7 Million Devices

Explore the Federal Employee Benefits Researchers Audience

Below you'll find more information about the Federal Employee Benefits Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Federal Employee Benefits Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employee Benefits Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employee Benefits Researchers audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 93.16% 50.69x
Financial Business Intelligence Researchers 48.05% 27.46x
Marines 47.08% 27.06x
Financial News Readers 44.09% 25.16x
Liberal News Readers 41.11% 24.36x
Social Conservatives 43.42% 24.29x
Personal Stock Portfolio Managers 48.64% 24.23x
Market Intelligence Researchers 42.99% 24.03x
Conservative News Readers 39.49% 23.62x
Social Liberals 44.07% 23.53x
Composition Percentage: The overlap percentage between the Federal Employee Benefits Researchers audience and the Interest attribute.
Index: A comparison of the Federal Employee Benefits Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employee Benefits Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employee Benefits Researchers audience is REI.

Location Composition Index
REI 0.01% 1.54x
Jos A. Bank Clothiers 0.04% 1.45x
Kate Spade 0.02% 1.36x
Bonobos 0.01% 1.34x
Talbots 0.03% 1.32x
Madewell 0.02% 1.29x
Ann Taylor 0.01% 1.28x
Brooks Brothers 0.02% 1.24x
Chicos 0.04% 1.24x
Urban Outfitters 0.03% 1.21x
Composition Percentage: The overlap percentage between the Federal Employee Benefits Researchers audience and the Location attribute.
Index: A comparison of the Federal Employee Benefits Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employee Benefits Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employee Benefits Researchers audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 1.01% 51.84x
fedsmith.com 12.11% 43.72x
ntknetwork.com 1.92% 41.46x
c4isrnet.com 1.66% 41.46x
weeklystandard.com 3.49% 39.63x
federaltimes.com 2.37% 39.34x
wolftrap.org 1.39% 37.31x
fedweek.com 3.19% 37.15x
shareblue.com 1.71% 36.52x
defenseone.com 4.89% 36.09x
Composition Percentage: The overlap percentage between the Federal Employee Benefits Researchers audience and the Web attribute.
Index: A comparison of the Federal Employee Benefits Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employee Benefits Researchers audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 10.14% 21.69x
Cars, Travel & Food 0.26% 18.65x
Washington & Northern Virginia 21.17% 16.75x
Public Policy Media 4.76% 15.92x
Liberal Media - Political Activism 4.53% 15.29x
Right Wing Blogs - Political Activism 0.88% 15.08x
Personal Investment & Advisor Researchers 8.20% 14.89x
US Military Cluster 19.85% 14.66x
Middle East News 5.96% 14.16x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.43% 13.99x
Composition Percentage: The overlap percentage between the Federal Employee Benefits Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Employee Benefits Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employee Benefits Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male