Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 3.8 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 28.93% 21.42x
Federal Employee Benefits Researchers 27.39% 20.21x
Recently Retired Individuals 36.99% 16.98x
Retired Budget Healthcare Shoppers 22.53% 16.26x
Military Servicemembers & Veterans 25.02% 16.09x
Military Benefits Researchers 23.86% 15.44x
Retired Health Insurance Researchers 20.36% 15.35x
Federal Government Discount Researchers 30.38% 14.97x
Online Directory Searchers 19.98% 14.52x
Legal Advice Researchers 19.80% 14.45x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Chicos.

Location Composition Index
Chicos 0.01% 1.40x
Old Navy 0.02% 1.26x
The Childrens Place 0.01% 1.12x
Victoria's Secret 0.01% 1.12x
Carhartt 0.15% 1.11x
Mens Wearhouse 0.01% 1.08x
Maurices 0.01% 1.05x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 6.44% 52.79x
fepblue.org 1.80% 47.16x
federaltimes.com 3.36% 45.30x
fedweek.com 1.62% 41.88x
fedsmith.com 9.68% 28.00x
vettix.org 1.23% 26.99x
armymwr.com 1.51% 24.37x
disabledveterans.org 1.16% 24.36x
wmata.com 3.21% 23.11x
shopmyexchange.com 4.75% 22.51x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 6.92% 16.40x
US Military Cluster 12.91% 13.17x
Personal Investment & Advisor Researchers 4.06% 9.90x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.05% 9.61x
Environmentally Friendly Cars 0.01% 9.48x
Home Improvement Contractor 0.04% 9.30x
Men's Fashion Shopping 0.07% 9.18x
Credit Unions & Consumer Protection 0.11% 8.69x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.11% 8.57x
Social & Demographic Trends 0.22% 8.44x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male