Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 2.6 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 36.29% 46.23x
Federal Employee Benefits Researchers 36.03% 44.40x
Retired Budget Healthcare Shoppers 27.02% 33.75x
Military Servicemembers & Veterans 32.02% 33.53x
Military Benefits Researchers 29.49% 33.01x
Marines 24.65% 32.33x
Retired Health Insurance Researchers 23.83% 32.10x
Legal Advice Researchers 23.99% 30.27x
Retirees 22.56% 28.66x
Voters 27.08% 28.18x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.42% 1.63x
Uniqlo 0.02% 1.47x
Belk 0.01% 1.40x
Mens Wearhouse 0.57% 1.34x
Johnston and Murphy 0.17% 1.32x
Bonobos 0.06% 1.21x
White House Black Market 0.23% 1.15x
Chicos 0.07% 1.13x
Buckle 0.18% 1.12x
Dressbarn 0.05% 1.06x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 1.70% 107.27x
govexec.com 2.75% 101.09x
federalnewsradio.com 4.30% 96.98x
federaltimes.com 3.70% 81.78x
fedweek.com 5.33% 66.66x
fepblue.org 4.03% 60.26x
fedsmith.com 11.97% 59.26x
geha.com 1.93% 58.20x
afge.org 1.54% 52.95x
bethesdamagazine.com 1.31% 51.86x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 24.62x
Space & National Security 13.35% 24.02x
Flags & Trump 0.15% 20.42x
Home Improvement Contractor 1.71% 16.12x
As Seen On TV Products 0.11% 15.35x
Low Budget Shoppers 1.82% 14.84x
US Military Cluster 25.10% 14.24x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.21% 13.87x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.82% 12.94x
Celebrity Gossip 2.51% 12.63x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male