Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 2.8 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Federal Government Discount Researchers.

Interest Composition Index
Federal Government Discount Researchers 13.87% 14.55x
Retired Government Employees 14.36% 14.40x
Recently Retired Individuals 27.43% 12.42x
Federal Employee Benefits Researchers 11.98% 12.23x
Retired Budget Healthcare Shoppers 10.62% 11.67x
Retirement Financial Account Researchers 8.37% 10.35x
Military Servicemembers & Veterans 16.40% 10.35x
Legal Advice Researchers 13.49% 10.21x
Unemployment Benefit Researchers 8.27% 10.05x
Military Benefits Researchers 10.14% 9.73x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Buckle.

Location Composition Index
Buckle 0.02% 1.35x
Jos A. Bank Clothiers 0.01% 1.29x
Aeropostale 0.01% 1.16x
Maurices 0.03% 1.14x
Zumiez 0.01% 1.12x
Journeys 0.02% 1.10x
Express 0.01% 1.08x
Victoria's Secret 0.02% 1.06x
Lane Bryant 0.01% 1.06x
Carhartt 0.14% 1.05x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 7.00% 46.46x
savingtoinvest.com 6.57% 32.86x
fedweek.com 2.11% 31.14x
fedsmith.com 3.55% 25.67x
vettix.org 1.07% 20.87x
irs.gov 1.02% 16.46x
militarybenefits.info 3.55% 13.74x
federalnewsnetwork.com 3.29% 13.40x
fingerlakes1.com 1.27% 8.18x
natlawreview.com 4.22% 7.91x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 3.17% 9.89x
US Military Cluster 1.26% 9.17x
Fire Fighting 0.06% 7.97x
Personal Investment & Advisor Researchers 0.99% 7.55x
Mortgages & Insurance 0.20% 7.04x
Legal Information Research Cluster 1.60% 6.60x
Farming & Agriculture 0.15% 6.52x
Law School 0.37% 6.42x
Dubai Travel 5.12% 6.41x
Accounting 0.48% 6.39x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male