Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 4 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 31.37% 21.62x
Federal Employee Benefits Researchers 30.52% 20.99x
Recently Retired Individuals 38.38% 17.56x
Military Servicemembers & Veterans 28.73% 17.04x
Retired Budget Healthcare Shoppers 24.25% 16.85x
Military Benefits Researchers 25.89% 16.67x
Federal Government Discount Researchers 33.76% 16.44x
Retired Health Insurance Researchers 22.11% 15.84x
Legal Advice Researchers 20.96% 15.53x
Online Directory Searchers 21.05% 14.81x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Carhartt.

Location Composition Index
Carhartt 0.13% 1.14x
Old Navy 0.01% 1.10x
Mens Wearhouse 0.02% 1.03x
Victoria's Secret 0.01% 0.94x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 4.30% 54.30x
fepblue.org 3.16% 49.08x
federaltimes.com 3.05% 45.75x
fedweek.com 2.33% 40.58x
fedsmith.com 9.14% 29.57x
crfb.org 1.02% 27.75x
vettix.org 1.62% 24.88x
disabledveterans.org 1.47% 24.56x
armymwr.com 2.13% 23.80x
wmata.com 4.67% 22.98x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 7.02% 16.94x
US Military Cluster 15.52% 14.11x
Flags & Trump 0.05% 12.90x
Environmentally Friendly Cars 0.03% 11.93x
Men's Fashion Shopping 0.10% 10.81x
Cars, Travel & Food 0.03% 10.65x
Personal Investment & Advisor Researchers 4.57% 10.64x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 9.22x
Personal Finance Researchers 2.69% 9.11x
Liberal Views on LGBTQ Rights and Pro-Choice 0.19% 8.99x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male