Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 2.3 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 22.10% 17.61x
Federal Employee Benefits Researchers 21.36% 16.79x
Recently Retired Individuals 33.40% 15.03x
Retired Budget Healthcare Shoppers 17.98% 14.16x
Military Servicemembers & Veterans 21.80% 13.89x
Retired Health Insurance Researchers 15.96% 13.54x
Online Directory Searchers 16.45% 13.26x
Military Benefits Researchers 17.67% 13.03x
Legal Advice Researchers 17.32% 12.40x
Federal Government Discount Researchers 22.78% 12.33x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.95x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 4.67% 51.19x
federaltimes.com 2.26% 45.30x
savingtoinvest.com 4.55% 39.98x
fedsmith.com 7.22% 27.56x
shopmyexchange.com 1.28% 22.50x
military.com 1.95% 21.17x
moaa.org 1.53% 19.32x
investmentnews.com 1.61% 16.62x
federalnewsnetwork.com 4.33% 15.91x
intuit.com 1.28% 13.92x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 4.28% 12.98x
US Military Cluster 7.06% 10.33x
Credit Unions & Consumer Protection 0.04% 9.80x
Personal Investment & Advisor Researchers 2.63% 8.77x
Social & Demographic Trends 0.04% 8.58x
Police Gear 0.43% 8.19x
Senior Care 0.03% 7.79x
Law School 1.18% 7.76x
Consumer Rewards 0.01% 7.74x
Pre-Built Home Researchers 0.17% 7.73x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male