Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 3.4 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 17.48% 14.82x
Federal Employee Benefits Researchers 16.56% 13.77x
Recently Retired Individuals 31.02% 13.35x
Retired Budget Healthcare Shoppers 14.67% 12.42x
Online Directory Searchers 14.46% 12.27x
Federal Government Discount Researchers 23.19% 12.14x
Military Servicemembers & Veterans 19.32% 12.11x
Retired Health Insurance Researchers 12.97% 11.82x
Legal Advice Researchers 16.40% 11.38x
Military Benefits Researchers 15.45% 11.08x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Chicos.

Location Composition Index
Chicos 0.02% 1.34x
Forever 21 0.01% 1.20x
American Eagle Outfitters 0.02% 1.20x
Gymboree 0.02% 1.19x
Express 0.02% 1.15x
Old Navy 0.04% 1.14x
Buckle 0.02% 1.12x
Maurices 0.04% 1.09x
Lane Bryant 0.02% 1.09x
Victoria's Secret 0.03% 1.07x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 4.55% 48.28x
federaltimes.com 1.10% 41.25x
savingtoinvest.com 5.73% 32.81x
fedweek.com 1.93% 32.13x
fedsmith.com 4.02% 27.50x
vettix.org 1.01% 22.62x
moaa.org 1.04% 17.18x
militarybenefits.info 7.06% 13.51x
federalnewsnetwork.com 5.00% 12.69x
workplacefairness.org 1.22% 10.92x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Construction Apparel.

Content Affinity Composition Index
Construction Apparel 0.02% 11.45x
Space & National Security 3.66% 10.43x
Credit Unions & Consumer Protection 0.04% 10.18x
US Military Cluster 3.47% 9.23x
Health & Safety Compliance 0.03% 8.33x
Personal Investment & Advisor Researchers 1.98% 7.75x
Party Suppliers 0.02% 7.63x
Yard Structures 0.01% 7.27x
Sports - Golf, Hunting, Fishing 0.03% 7.23x
Amateur Radios 0.02% 7.18x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male