Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 3 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 39.40% 26.58x
Federal Employee Benefits Researchers 37.66% 25.56x
Retired Budget Healthcare Shoppers 29.56% 20.03x
Retired Health Insurance Researchers 27.65% 19.02x
Military Benefits Researchers 30.84% 18.78x
Marines 27.33% 18.35x
Legal Advice Researchers 27.69% 17.07x
Retirees 25.51% 16.72x
Voters 30.03% 16.55x
Recently Retired Individuals 58.87% 16.14x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Chicos.

Location Composition Index
Chicos 0.06% 1.47x
Jos A. Bank Clothiers 0.18% 1.41x
Ann Taylor 0.03% 1.33x
Kate Spade 0.02% 1.31x
LL Bean 0.01% 1.24x
J. Crew 0.04% 1.19x
Belk 0.02% 1.19x
Madewell 0.02% 1.19x
Talbots 0.06% 1.17x
Tommy Bahama 0.03% 1.15x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 2.47% 117.17x
federalnewsradio.com 5.60% 108.44x
govexec.com 3.67% 106.71x
federaltimes.com 3.05% 94.34x
fedweek.com 4.40% 73.75x
geha.com 2.02% 70.03x
dodhousingnetwork.com 1.21% 64.89x
fedsmith.com 11.08% 61.22x
afge.org 1.28% 59.11x
bethesdamagazine.com 1.62% 56.80x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 14.46% 20.89x
Washington D.C. Hotels 0.04% 17.08x
Flags & Trump 0.15% 16.59x
Home Improvement Contractor 2.24% 13.36x
As Seen On TV Products 0.12% 13.09x
US Military Cluster 23.00% 12.64x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.26% 12.25x
Washington & Northern Virginia 16.33% 11.53x
Low Budget Shoppers 2.45% 11.21x
Bird Watching 1.23% 10.70x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male