Explore the Federal Employees Audience
Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Federal Employees audience.
INTERESTS
The Federal Employees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.
| Interest | Composition | Index |
| Retired Government Employees | 31.37% | 21.62x |
| Federal Employee Benefits Researchers | 30.52% | 20.99x |
| Recently Retired Individuals | 38.38% | 17.56x |
| Military Servicemembers & Veterans | 28.73% | 17.04x |
| Retired Budget Healthcare Shoppers | 24.25% | 16.85x |
| Military Benefits Researchers | 25.89% | 16.67x |
| Federal Government Discount Researchers | 33.76% | 16.44x |
| Retired Health Insurance Researchers | 22.11% | 15.84x |
| Legal Advice Researchers | 20.96% | 15.53x |
| Online Directory Searchers | 21.05% | 14.81x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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APPAREL RETAILERS
The Federal Employees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Federal Employees audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.13% | 1.14x |
| Old Navy | 0.01% | 1.10x |
| Mens Wearhouse | 0.02% | 1.03x |
| Victoria's Secret | 0.01% | 0.94x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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WEBSITES
The Federal Employees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.
| Website | Composition | Index |
| myfederalretirement.com | 4.30% | 54.30x |
| fepblue.org | 3.16% | 49.08x |
| federaltimes.com | 3.05% | 45.75x |
| fedweek.com | 2.33% | 40.58x |
| fedsmith.com | 9.14% | 29.57x |
| crfb.org | 1.02% | 27.75x |
| vettix.org | 1.62% | 24.88x |
| disabledveterans.org | 1.47% | 24.56x |
| armymwr.com | 2.13% | 23.80x |
| wmata.com | 4.67% | 22.98x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.
| Content Affinity | Composition | Index |
| Space & National Security | 7.02% | 16.94x |
| US Military Cluster | 15.52% | 14.11x |
| Flags & Trump | 0.05% | 12.90x |
| Environmentally Friendly Cars | 0.03% | 11.93x |
| Men's Fashion Shopping | 0.10% | 10.81x |
| Cars, Travel & Food | 0.03% | 10.65x |
| Personal Investment & Advisor Researchers | 4.57% | 10.64x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 9.22x |
| Personal Finance Researchers | 2.69% | 9.11x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.19% | 8.99x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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DEMOGRAPHICS
The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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