Explore the Federal Employees Audience
Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Federal Employees audience.
INTERESTS
The Federal Employees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Federal Employees audience is Military Benefits Researchers.
| Interest | Composition | Index |
| Military Benefits Researchers | 59.99% | 66.79x |
| Federal Government Discount Researchers | 49.45% | 53.03x |
| Retired Government Employees | 42.00% | 49.54x |
| Military Servicemembers & Veterans | 48.04% | 48.41x |
| Retirement Planners | 36.01% | 47.20x |
| Federal Employee Benefits Researchers | 39.89% | 46.17x |
| Marines | 29.06% | 44.90x |
| Newly Recruited Military Personnel | 43.05% | 42.15x |
| Retirement Financial Account Researchers | 22.43% | 38.13x |
| Retirees | 21.53% | 34.85x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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APPAREL RETAILERS
The Federal Employees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Federal Employees audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.02% | 1.87x |
| H&M | 0.02% | 1.56x |
| The Childrens Place | 0.01% | 1.37x |
| Journeys | 0.03% | 1.33x |
| Urban Outfitters | 0.02% | 1.22x |
| Zumiez | 0.03% | 1.21x |
| Gymboree | 0.02% | 1.19x |
| Aeropostale | 0.02% | 1.14x |
| Victoria's Secret | 0.02% | 1.13x |
| Express | 0.02% | 1.07x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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WEBSITES
The Federal Employees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Federal Employees audience is fedsdatacenter.com.
| Website | Composition | Index |
| fedsdatacenter.com | 2.33% | 96.80x |
| militarybenefits.info | 8.05% | 83.36x |
| airforcetimes.com | 2.52% | 73.75x |
| navy-prt.com | 1.18% | 71.61x |
| fedweek.com | 3.93% | 70.93x |
| armytimes.com | 4.17% | 70.35x |
| federalnewsnetwork.com | 10.29% | 69.14x |
| myfederalretirement.com | 7.72% | 68.92x |
| marinecorpstimes.com | 3.03% | 66.63x |
| moaa.org | 2.76% | 64.05x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Federal Employees audience is US Military Cluster.
| Content Affinity | Composition | Index |
| US Military Cluster | 3.91% | 59.77x |
| Space & National Security | 10.14% | 32.18x |
| Police Gear | 0.20% | 27.01x |
| Mortgages & Insurance | 0.49% | 22.36x |
| Washington & Northern Virginia | 11.33% | 16.19x |
| Personal Investment & Advisor Researchers | 1.27% | 14.89x |
| Gun Enthusiast - Rifles & Ammo | 1.14% | 14.76x |
| Assorted Topics (Events, Tickets, Fitness) | 4.50% | 13.32x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.08% | 12.89x |
| Historical Information - Museums & Libraries | 0.51% | 12.88x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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DEMOGRAPHICS
The Federal Employees audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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