Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 3.7 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 23.80% 18.15x
Federal Employee Benefits Researchers 22.94% 17.69x
Recently Retired Individuals 36.17% 15.78x
Retired Budget Healthcare Shoppers 20.84% 15.23x
Military Servicemembers & Veterans 23.58% 14.80x
Retired Health Insurance Researchers 18.44% 14.67x
Online Directory Searchers 18.82% 14.43x
Military Benefits Researchers 20.71% 13.76x
Legal Advice Researchers 19.30% 13.45x
Credit Score Researchers 19.90% 13.35x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Chicos.

Location Composition Index
Chicos 0.01% 1.29x
Maurices 0.02% 1.23x
Express 0.01% 1.13x
The Childrens Place 0.01% 1.11x
Carhartt 0.13% 1.05x
Mens Wearhouse 0.01% 0.99x
Journeys 0.01% 0.98x
Old Navy 0.01% 0.92x
Victoria's Secret 0.01% 0.90x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 4.26% 52.07x
federaltimes.com 2.04% 45.39x
savingtoinvest.com 2.16% 39.43x
fedsmith.com 7.71% 28.51x
wmata.com 1.18% 25.24x
shopmyexchange.com 1.92% 24.51x
military.com 2.81% 22.86x
moaa.org 1.54% 21.16x
investmentnews.com 1.40% 17.94x
federalnewsnetwork.com 4.90% 17.16x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 4.18% 12.31x
US Military Cluster 7.27% 10.13x
Men's Fashion Shopping 0.02% 9.54x
Personal Investment & Advisor Researchers 2.63% 8.50x
Credit Unions & Consumer Protection 0.05% 8.14x
Health & Safety Compliance 0.11% 7.91x
Rural Living 0.01% 7.88x
Police Gear 0.59% 7.44x
Social & Demographic Trends 0.07% 7.44x
Women Shoppers 1.58% 7.31x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male