Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 1.9 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 17.87% 19.54x
Federal Employee Benefits Researchers 17.26% 18.99x
Recently Retired Individuals 29.80% 17.22x
Retired Budget Healthcare Shoppers 15.49% 16.47x
Military Servicemembers & Veterans 19.75% 15.75x
Retired Health Insurance Researchers 13.47% 15.73x
Online Directory Searchers 13.84% 15.40x
Military Benefits Researchers 16.38% 15.08x
Legal Advice Researchers 15.47% 14.51x
Federal Government Discount Researchers 21.63% 13.98x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.12x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 3.72% 53.36x
federaltimes.com 1.75% 44.99x
savingtoinvest.com 9.50% 42.87x
fedsmith.com 5.62% 28.67x
military.com 1.26% 20.66x
moaa.org 1.32% 20.13x
igotmyrefund.com 1.44% 15.37x
federalnewsnetwork.com 3.92% 14.16x
investmentnews.com 1.48% 13.94x
militarybenefits.info 8.06% 13.66x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 3.26% 12.05x
US Military Cluster 5.26% 10.72x
Auctions & Repossessions 0.05% 9.79x
Home Decoration - Crafts & Kids 0.04% 8.51x
Finance & Accounting Cluster 2.50% 8.41x
Credit Unions & Consumer Protection 0.03% 8.39x
Personal Investment & Advisor Researchers 2.20% 8.24x
Law School 0.94% 8.16x
Learning & Development Products 0.21% 8.04x
Medical Supplies 0.12% 8.03x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male