Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 1 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Military Benefits Researchers.

Interest Composition Index
Military Benefits Researchers 59.99% 66.79x
Federal Government Discount Researchers 49.45% 53.03x
Retired Government Employees 42.00% 49.54x
Military Servicemembers & Veterans 48.04% 48.41x
Retirement Planners 36.01% 47.20x
Federal Employee Benefits Researchers 39.89% 46.17x
Marines 29.06% 44.90x
Newly Recruited Military Personnel 43.05% 42.15x
Retirement Financial Account Researchers 22.43% 38.13x
Retirees 21.53% 34.85x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.87x
H&M 0.02% 1.56x
The Childrens Place 0.01% 1.37x
Journeys 0.03% 1.33x
Urban Outfitters 0.02% 1.22x
Zumiez 0.03% 1.21x
Gymboree 0.02% 1.19x
Aeropostale 0.02% 1.14x
Victoria's Secret 0.02% 1.13x
Express 0.02% 1.07x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is fedsdatacenter.com.

Website Composition Index
fedsdatacenter.com 2.33% 96.80x
militarybenefits.info 8.05% 83.36x
airforcetimes.com 2.52% 73.75x
navy-prt.com 1.18% 71.61x
fedweek.com 3.93% 70.93x
armytimes.com 4.17% 70.35x
federalnewsnetwork.com 10.29% 69.14x
myfederalretirement.com 7.72% 68.92x
marinecorpstimes.com 3.03% 66.63x
moaa.org 2.76% 64.05x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 3.91% 59.77x
Space & National Security 10.14% 32.18x
Police Gear 0.20% 27.01x
Mortgages & Insurance 0.49% 22.36x
Washington & Northern Virginia 11.33% 16.19x
Personal Investment & Advisor Researchers 1.27% 14.89x
Gun Enthusiast - Rifles & Ammo 1.14% 14.76x
Assorted Topics (Events, Tickets, Fitness) 4.50% 13.32x
Assorted Topics (Power Trains, Drones, Web Design) 0.08% 12.89x
Historical Information - Museums & Libraries 0.51% 12.88x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male