Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 3.3 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 25.97% 15.77x
Federal Employee Benefits Researchers 24.76% 15.19x
Recently Retired Individuals 35.86% 13.26x
Retired Budget Healthcare Shoppers 21.55% 12.54x
Military Servicemembers & Veterans 22.83% 12.50x
Retired Health Insurance Researchers 19.23% 11.74x
Military Benefits Researchers 21.59% 11.56x
Legal Advice Researchers 18.80% 11.53x
Online Directory Searchers 19.40% 11.34x
Credit Score Researchers 21.06% 11.03x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Talbots.

Location Composition Index
Talbots 0.01% 1.80x
Express 0.01% 1.23x
Mens Wearhouse 0.01% 1.18x
Maurices 0.02% 1.15x
Victoria's Secret 0.01% 1.10x
Chicos 0.01% 1.09x
Carhartt 0.14% 1.02x
Journeys 0.01% 1.01x
The Childrens Place 0.01% 0.98x
Old Navy 0.01% 0.92x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 5.27% 42.63x
fepblue.org 1.13% 38.43x
federaltimes.com 2.81% 36.67x
fedweek.com 1.14% 34.93x
savingtoinvest.com 1.49% 29.20x
fedsmith.com 9.05% 22.81x
armymwr.com 1.05% 20.85x
wmata.com 2.32% 19.75x
shopmyexchange.com 3.37% 19.54x
military.com 4.88% 17.80x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 5.77% 12.19x
Men's Fashion Shopping 0.06% 10.08x
US Military Cluster 9.87% 10.03x
Fashion & Cosmetics 0.02% 8.35x
Personal Investment & Advisor Researchers 3.54% 7.85x
Social & Demographic Trends 0.16% 7.31x
Texas Sporting & Outdoors Cluster 0.05% 7.28x
Health & Safety Compliance 0.20% 7.27x
General Interest 0.03% 6.81x
Auctions & Repossessions 0.22% 6.77x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male