Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 2.9 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 36.40% 50.52x
Federal Employee Benefits Researchers 34.60% 49.49x
Retired Budget Healthcare Shoppers 27.10% 36.94x
Retired Health Insurance Researchers 24.31% 35.22x
Military Benefits Researchers 29.74% 35.14x
Marines 24.76% 34.62x
Military Servicemembers & Veterans 34.44% 33.19x
Legal Advice Researchers 25.18% 32.53x
Retirees 23.01% 30.84x
Voters 27.66% 30.32x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.47x
Uniqlo 0.01% 1.36x
Kate Spade 0.01% 1.31x
Johnston and Murphy 0.08% 1.26x
Ann Taylor 0.01% 1.23x
Mens Wearhouse 0.42% 1.21x
Abercrombie & Fitch 0.02% 1.21x
J. Crew 0.02% 1.19x
Madewell 0.02% 1.14x
Dressbarn 0.03% 1.10x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 1.90% 94.53x
govexec.com 3.24% 86.02x
federalnewsradio.com 4.66% 85.47x
federaltimes.com 3.34% 76.38x
fedweek.com 4.88% 59.94x
geha.com 1.91% 54.91x
dodhousingnetwork.com 1.05% 53.77x
fepblue.org 3.67% 53.77x
fedsmith.com 11.39% 52.60x
bethesdamagazine.com 1.42% 45.96x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 13.81% 25.32x
Washington D.C. Hotels 0.03% 21.67x
Flags & Trump 0.15% 21.04x
As Seen On TV Products 0.11% 16.86x
Home Improvement Contractor 1.83% 16.49x
US Military Cluster 23.59% 15.06x
Low Budget Shoppers 1.97% 14.92x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.23% 14.90x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.81% 13.13x
Washington & Northern Virginia 16.44% 12.94x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male