Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 4.4 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 35.25% 28.53x
Federal Employee Benefits Researchers 34.72% 28.34x
Federal Government Discount Researchers 41.26% 24.42x
Retired Budget Healthcare Shoppers 29.12% 23.11x
Recently Retired Individuals 43.01% 22.62x
Military Servicemembers & Veterans 35.21% 22.47x
Retired Health Insurance Researchers 26.48% 21.95x
Military Benefits Researchers 30.67% 21.68x
Legal Advice Researchers 26.47% 21.10x
Marines 26.61% 20.95x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.52x
White House Black Market 0.40% 1.41x
Bonobos 0.09% 1.38x
Belk 0.01% 1.38x
Mens Wearhouse 0.49% 1.33x
Buckle 0.29% 1.30x
Johnston and Murphy 0.55% 1.25x
Topshop 0.02% 1.24x
REI 0.01% 1.06x
Ann Taylor 0.02% 1.01x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is federalnewsradio.com.

Website Composition Index
federalnewsradio.com 1.59% 58.47x
federaltimes.com 2.39% 54.46x
fepblue.org 2.98% 52.45x
geha.com 1.49% 49.14x
fedweek.com 3.32% 43.52x
fedsmith.com 7.84% 39.30x
afge.org 1.04% 35.84x
disabledveterans.org 2.10% 30.69x
vettix.org 1.01% 29.64x
crfb.org 1.32% 29.55x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 7.81% 16.71x
Flags & Trump 0.09% 16.52x
Home Improvement Contractor 0.87% 13.41x
As Seen On TV Products 0.06% 13.29x
Low Budget Shoppers 0.96% 12.32x
US Military Cluster 19.49% 12.26x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.53% 11.67x
Discount Shopping 1.99% 10.90x
Personal Investment & Advisor Researchers 6.56% 10.80x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.10% 10.28x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male