Explore the Federal Employees Audience
Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Federal Employees audience.
INTERESTS
The Federal Employees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Federal Employees audience is Military Benefits Researchers.
| Interest | Composition | Index |
| Military Benefits Researchers | 41.95% | 88.33x |
| Federal Employee Benefits Researchers | 64.54% | 79.83x |
| Federal Government Discount Researchers | 41.95% | 65.66x |
| Retirement Financial Account Researchers | 12.48% | 50.63x |
| Marines | 46.80% | 48.05x |
| Retirement Planners | 40.65% | 45.73x |
| Military Servicemembers & Veterans | 48.14% | 43.92x |
| Newly Recruited Military Personnel | 41.49% | 43.12x |
| Identity Theft Protection Researchers | 22.41% | 39.14x |
| Recently Retired Individuals | 45.37% | 38.33x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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APPAREL RETAILERS
The Federal Employees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Federal Employees audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 0.89x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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WEBSITES
The Federal Employees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Federal Employees audience is fedsdatacenter.com.
| Website | Composition | Index |
| fedsdatacenter.com | 1.90% | 92.61x |
| militarybenefits.info | 2.48% | 79.95x |
| myfederalretirement.com | 6.49% | 69.29x |
| federalnewsnetwork.com | 9.45% | 62.07x |
| moaa.org | 2.18% | 60.25x |
| fedweek.com | 3.14% | 59.47x |
| vettix.org | 2.84% | 54.26x |
| operationmilitarykids.org | 8.12% | 49.65x |
| armytimes.com | 3.43% | 44.75x |
| militarybases.com | 2.69% | 44.55x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Federal Employees audience is US Military Cluster.
| Content Affinity | Composition | Index |
| US Military Cluster | 2.03% | 49.08x |
| Space & National Security | 8.55% | 35.54x |
| Mortgages & Insurance | 0.25% | 24.57x |
| Washington & Northern Virginia | 9.11% | 20.04x |
| Data Centers | 0.26% | 16.19x |
| Personal Investment & Advisor Researchers | 0.79% | 15.14x |
| Gun Enthusiast - Rifles & Ammo | 0.47% | 15.04x |
| Middle East News | 2.16% | 14.14x |
| Public Policy Media | 0.50% | 14.06x |
| Spam Call Number Searchers | 0.09% | 13.88x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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DEMOGRAPHICS
The Federal Employees audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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