Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 2.9 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 39.15% 27.12x
Retired Budget Healthcare Shoppers 30.95% 19.15x
Retired Health Insurance Researchers 28.14% 18.23x
Recently Retired Individuals 57.53% 17.19x
Voters 30.41% 16.69x
Retirees 25.15% 16.57x
Retired Assisted Living Shoppers 24.50% 16.53x
Auto Insurance Shoppers 26.22% 16.04x
Legal Advice Researchers 27.53% 15.98x
Mailing & Shipping Shoppers 26.64% 15.95x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is LOFT.

Location Composition Index
LOFT 0.05% 1.32x
Columbia 0.01% 1.24x
Chicos 0.05% 1.11x
Dressbarn 0.04% 1.11x
Urban Outfitters 0.04% 1.08x
Brooks Brothers 0.03% 1.04x
Madewell 0.01% 1.02x
Ann Taylor 0.02% 1.01x
Belk 0.02% 1.00x
Patagonia 0.01% 0.98x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 1.81% 106.11x
federalnewsradio.com 8.09% 103.78x
govexec.com 3.50% 99.64x
fepblue.org 1.10% 96.01x
federaltimes.com 3.21% 85.99x
uccifedvip.com 1.16% 80.45x
fedweek.com 4.09% 71.13x
geha.com 2.30% 65.15x
fedsmith.com 10.65% 58.04x
dodhousingnetwork.com 1.56% 55.34x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 14.95% 19.21x
Washington D.C. Hotels 0.05% 16.00x
Flags & Trump 0.17% 15.66x
US Military Cluster 23.49% 12.36x
Home Improvement Contractor 2.59% 12.02x
Washington & Northern Virginia 17.38% 11.93x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.31% 11.62x
As Seen On TV Products 0.13% 11.21x
Low Budget Shoppers 2.66% 10.91x
Liberal Views on LGBTQ Rights and Pro-Choice 0.66% 10.56x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male