Explore the Federal Employees Audience
Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Federal Employees audience.
INTERESTS
The Federal Employees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.
| Interest | Composition | Index |
| Retired Government Employees | 39.15% | 27.12x |
| Retired Budget Healthcare Shoppers | 30.95% | 19.15x |
| Retired Health Insurance Researchers | 28.14% | 18.23x |
| Recently Retired Individuals | 57.53% | 17.19x |
| Voters | 30.41% | 16.69x |
| Retirees | 25.15% | 16.57x |
| Retired Assisted Living Shoppers | 24.50% | 16.53x |
| Auto Insurance Shoppers | 26.22% | 16.04x |
| Legal Advice Researchers | 27.53% | 15.98x |
| Mailing & Shipping Shoppers | 26.64% | 15.95x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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APPAREL RETAILERS
The Federal Employees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Federal Employees audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.05% | 1.32x |
| Columbia | 0.01% | 1.24x |
| Chicos | 0.05% | 1.11x |
| Dressbarn | 0.04% | 1.11x |
| Urban Outfitters | 0.04% | 1.08x |
| Brooks Brothers | 0.03% | 1.04x |
| Madewell | 0.01% | 1.02x |
| Ann Taylor | 0.02% | 1.01x |
| Belk | 0.02% | 1.00x |
| Patagonia | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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WEBSITES
The Federal Employees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.
| Website | Composition | Index |
| myfederalretirement.com | 1.81% | 106.11x |
| federalnewsradio.com | 8.09% | 103.78x |
| govexec.com | 3.50% | 99.64x |
| fepblue.org | 1.10% | 96.01x |
| federaltimes.com | 3.21% | 85.99x |
| uccifedvip.com | 1.16% | 80.45x |
| fedweek.com | 4.09% | 71.13x |
| geha.com | 2.30% | 65.15x |
| fedsmith.com | 10.65% | 58.04x |
| dodhousingnetwork.com | 1.56% | 55.34x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.
| Content Affinity | Composition | Index |
| Space & National Security | 14.95% | 19.21x |
| Washington D.C. Hotels | 0.05% | 16.00x |
| Flags & Trump | 0.17% | 15.66x |
| US Military Cluster | 23.49% | 12.36x |
| Home Improvement Contractor | 2.59% | 12.02x |
| Washington & Northern Virginia | 17.38% | 11.93x |
| Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) | 0.31% | 11.62x |
| As Seen On TV Products | 0.13% | 11.21x |
| Low Budget Shoppers | 2.66% | 10.91x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.66% | 10.56x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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DEMOGRAPHICS
The Federal Employees audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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