Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 3.2 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 37.86% 26.76x
Retired Budget Healthcare Shoppers 30.62% 18.85x
Retired Health Insurance Researchers 27.90% 17.85x
Legal Advice Researchers 21.19% 17.25x
Recently Retired Individuals 57.63% 16.41x
Retirees 24.84% 16.00x
Voters 31.37% 15.93x
Auto Insurance Shoppers 25.93% 15.58x
Retired Assisted Living Shoppers 25.66% 15.55x
Medicare Researchers 31.06% 15.38x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.40x
Ann Taylor 0.02% 1.25x
Chicos 0.05% 1.24x
Dressbarn 0.04% 1.21x
Gymboree 0.03% 1.17x
LOFT 0.04% 1.17x
The North Face 0.02% 1.11x
Tommy Bahama 0.02% 1.03x
Belk 0.01% 1.02x
Lane Bryant 0.03% 1.02x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 0.35% 118.38x
govexec.com 3.22% 103.87x
federalnewsradio.com 9.77% 101.19x
fepblue.org 1.25% 95.49x
federaltimes.com 2.50% 88.56x
sallyscopshop.com 0.16% 84.39x
fedtravel.com 0.53% 84.35x
clydes.com 0.15% 78.82x
fedweek.com 3.59% 77.82x
savingtoinvest.com 0.55% 76.39x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 14.61% 18.54x
Washington D.C. Hotels 0.06% 15.57x
Flags & Trump 0.17% 15.36x
US Military Cluster 22.02% 12.23x
Washington & Northern Virginia 17.62% 12.15x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.31% 11.51x
Home Improvement Contractor 2.74% 11.32x
As Seen On TV Products 0.13% 11.25x
Liberal Views on LGBTQ Rights and Pro-Choice 0.68% 10.57x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs) 0.18% 10.46x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999