Explore the Federal Employees Audience
Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Federal Employees audience.
INTERESTS
The Federal Employees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.
| Interest | Composition | Index |
| Retired Government Employees | 36.29% | 46.23x |
| Federal Employee Benefits Researchers | 36.03% | 44.40x |
| Retired Budget Healthcare Shoppers | 27.02% | 33.75x |
| Military Servicemembers & Veterans | 32.02% | 33.53x |
| Military Benefits Researchers | 29.49% | 33.01x |
| Marines | 24.65% | 32.33x |
| Retired Health Insurance Researchers | 23.83% | 32.10x |
| Legal Advice Researchers | 23.99% | 30.27x |
| Retirees | 22.56% | 28.66x |
| Voters | 27.08% | 28.18x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Curious about what else the Federal Employees audience is interested in?
Sign Up
APPAREL RETAILERS
The Federal Employees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Federal Employees audience is Jos A. Bank Clothiers.
| Location | Composition | Index |
| Jos A. Bank Clothiers | 0.42% | 1.63x |
| Uniqlo | 0.02% | 1.47x |
| Belk | 0.01% | 1.40x |
| Mens Wearhouse | 0.57% | 1.34x |
| Johnston and Murphy | 0.17% | 1.32x |
| Bonobos | 0.06% | 1.21x |
| White House Black Market | 0.23% | 1.15x |
| Chicos | 0.07% | 1.13x |
| Buckle | 0.18% | 1.12x |
| Dressbarn | 0.05% | 1.06x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Want to find more of the Federal Employees audience in the real world?
Sign Up
WEBSITES
The Federal Employees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.
| Website | Composition | Index |
| myfederalretirement.com | 1.70% | 107.27x |
| govexec.com | 2.75% | 101.09x |
| federalnewsradio.com | 4.30% | 96.98x |
| federaltimes.com | 3.70% | 81.78x |
| fedweek.com | 5.33% | 66.66x |
| fepblue.org | 4.03% | 60.26x |
| fedsmith.com | 11.97% | 59.26x |
| geha.com | 1.93% | 58.20x |
| afge.org | 1.54% | 52.95x |
| bethesdamagazine.com | 1.31% | 51.86x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Want to see more of the websites the Federal Employees audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Federal Employees audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.03% | 24.62x |
| Space & National Security | 13.35% | 24.02x |
| Flags & Trump | 0.15% | 20.42x |
| Home Improvement Contractor | 1.71% | 16.12x |
| As Seen On TV Products | 0.11% | 15.35x |
| Low Budget Shoppers | 1.82% | 14.84x |
| US Military Cluster | 25.10% | 14.24x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.21% | 13.87x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.82% | 12.94x |
| Celebrity Gossip | 2.51% | 12.63x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Want to see more of the Content Affinities the Federal Employees audience visits?
Sign Up
DEMOGRAPHICS
The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Federal Employees audience?
Sign Up