Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 3.5 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 18.96% 13.51x
Federal Employee Benefits Researchers 18.07% 12.93x
Recently Retired Individuals 30.86% 12.63x
Retired Budget Healthcare Shoppers 16.38% 11.56x
Military Servicemembers & Veterans 19.56% 11.45x
Federal Government Discount Researchers 22.61% 11.21x
Online Directory Searchers 14.74% 10.97x
Retired Health Insurance Researchers 14.35% 10.76x
Legal Advice Researchers 16.55% 10.76x
Military Benefits Researchers 15.86% 10.49x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.12x
Chicos 0.02% 1.12x
Gap 0.01% 1.05x
Maurices 0.03% 1.04x
LOFT 0.01% 1.00x
Zumiez 0.01% 0.99x
White House Black Market 0.01% 0.95x
Carhartt 0.15% 0.95x
Buckle 0.02% 0.94x
Mens Wearhouse 0.02% 0.91x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 4.55% 48.26x
federaltimes.com 1.68% 41.45x
savingtoinvest.com 7.87% 34.21x
fedweek.com 1.33% 31.39x
fedsmith.com 4.96% 26.88x
moaa.org 1.19% 18.27x
investmentnews.com 1.42% 16.42x
federalnewsnetwork.com 4.54% 13.99x
funeral.com 1.19% 11.65x
militarybenefits.info 8.28% 11.51x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 3.77% 10.10x
US Military Cluster 4.82% 8.98x
Credit Unions & Consumer Protection 0.03% 7.94x
Personal Investment & Advisor Researchers 2.70% 7.69x
Accounting 0.86% 7.61x
Human Resources & Employee Management 0.11% 7.20x
Finance & Accounting Cluster 2.58% 7.17x
Law School 0.97% 7.08x
Pre-Built Home Researchers 0.06% 7.02x
Home Decoration - Crafts & Kids 0.02% 6.99x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male