Explore the Federal Employees Audience
Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Federal Employees audience.
INTERESTS
The Federal Employees audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.
| Interest | Composition | Index |
| Retired Government Employees | 39.40% | 26.58x |
| Federal Employee Benefits Researchers | 37.66% | 25.56x |
| Retired Budget Healthcare Shoppers | 29.56% | 20.03x |
| Retired Health Insurance Researchers | 27.65% | 19.02x |
| Military Benefits Researchers | 30.84% | 18.78x |
| Marines | 27.33% | 18.35x |
| Legal Advice Researchers | 27.69% | 17.07x |
| Retirees | 25.51% | 16.72x |
| Voters | 30.03% | 16.55x |
| Recently Retired Individuals | 58.87% | 16.14x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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APPAREL RETAILERS
The Federal Employees audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Federal Employees audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.06% | 1.47x |
| Jos A. Bank Clothiers | 0.18% | 1.41x |
| Ann Taylor | 0.03% | 1.33x |
| Kate Spade | 0.02% | 1.31x |
| LL Bean | 0.01% | 1.24x |
| J. Crew | 0.04% | 1.19x |
| Belk | 0.02% | 1.19x |
| Madewell | 0.02% | 1.19x |
| Talbots | 0.06% | 1.17x |
| Tommy Bahama | 0.03% | 1.15x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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WEBSITES
The Federal Employees audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.
| Website | Composition | Index |
| myfederalretirement.com | 2.47% | 117.17x |
| federalnewsradio.com | 5.60% | 108.44x |
| govexec.com | 3.67% | 106.71x |
| federaltimes.com | 3.05% | 94.34x |
| fedweek.com | 4.40% | 73.75x |
| geha.com | 2.02% | 70.03x |
| dodhousingnetwork.com | 1.21% | 64.89x |
| fedsmith.com | 11.08% | 61.22x |
| afge.org | 1.28% | 59.11x |
| bethesdamagazine.com | 1.62% | 56.80x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.
| Content Affinity | Composition | Index |
| Space & National Security | 14.46% | 20.89x |
| Washington D.C. Hotels | 0.04% | 17.08x |
| Flags & Trump | 0.15% | 16.59x |
| Home Improvement Contractor | 2.24% | 13.36x |
| As Seen On TV Products | 0.12% | 13.09x |
| US Military Cluster | 23.00% | 12.64x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.26% | 12.25x |
| Washington & Northern Virginia | 16.33% | 11.53x |
| Low Budget Shoppers | 2.45% | 11.21x |
| Bird Watching | 1.23% | 10.70x |
Composition Percentage:
The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
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DEMOGRAPHICS
The Federal Employees audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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