Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 4.9 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 36.67% 22.36x
Federal Employee Benefits Researchers 35.72% 22.10x
Military Servicemembers & Veterans 32.77% 18.31x
Federal Government Discount Researchers 39.44% 18.20x
Retired Budget Healthcare Shoppers 28.66% 17.99x
Recently Retired Individuals 42.75% 17.94x
Military Benefits Researchers 29.41% 17.48x
Retired Health Insurance Researchers 26.71% 17.24x
Legal Advice Researchers 24.35% 16.79x
Marines 24.59% 16.24x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.04% 1.31x
Chicos 0.05% 1.16x
Tommy Bahama 0.01% 1.13x
Gymboree 0.05% 1.12x
Mens Wearhouse 0.06% 1.10x
REI 0.01% 1.10x
Belk 0.01% 1.08x
Talbots 0.03% 1.05x
Carhartt 0.28% 1.05x
Dressbarn 0.03% 1.05x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 3.16% 48.96x
federaltimes.com 2.46% 42.90x
geha.com 1.14% 42.71x
fepblue.org 2.65% 42.65x
fedweek.com 2.73% 34.50x
fedsmith.com 7.96% 29.69x
disabledveterans.org 1.52% 26.26x
crfb.org 1.27% 25.46x
vettix.org 1.48% 23.05x
moaa.org 1.01% 22.36x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 7.84% 16.16x
Flags & Trump 0.08% 14.95x
As Seen On TV Products 0.04% 12.77x
Home Improvement Contractor 0.54% 12.63x
US Military Cluster 17.56% 12.53x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.38% 10.91x
Discount Shopping 1.33% 10.13x
Personal Investment & Advisor Researchers 5.79% 10.10x
ISPs & Local Services 0.02% 9.58x
Men's Fashion Shopping 0.11% 9.31x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male