Dstillery Audiences

FEDERAL EMPLOYEES

Audience Size: 4.6 Million Devices

Explore the Federal Employees Audience

Below you'll find more information about the Federal Employees audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Federal Employees audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Employees audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Employees audience is Retired Government Employees.

Interest Composition Index
Retired Government Employees 34.26% 29.17x
Federal Employee Benefits Researchers 33.63% 28.88x
Federal Government Discount Researchers 40.79% 24.00x
Retired Budget Healthcare Shoppers 27.98% 23.16x
Recently Retired Individuals 42.74% 22.72x
Military Servicemembers & Veterans 33.97% 22.55x
Retired Health Insurance Researchers 25.34% 22.06x
Military Benefits Researchers 30.10% 21.75x
Legal Advice Researchers 24.68% 21.19x
Marines 24.57% 20.97x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Interest attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Employees audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Employees audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 1.33x
Talbots 0.02% 1.20x
Ann Taylor 0.01% 1.14x
Dressbarn 0.02% 1.13x
Carhartt 0.26% 1.13x
Chicos 0.03% 1.09x
Lane Bryant 0.03% 1.07x
Lululemon 0.02% 1.07x
LOFT 0.04% 1.05x
H&M 0.04% 1.04x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Location attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Employees audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Employees audience is myfederalretirement.com.

Website Composition Index
myfederalretirement.com 2.06% 64.45x
federalnewsradio.com 1.16% 60.34x
federaltimes.com 2.72% 55.38x
fepblue.org 3.11% 54.34x
geha.com 1.59% 52.46x
fedweek.com 3.30% 44.99x
fedsmith.com 8.10% 38.52x
afge.org 1.01% 36.77x
disabledveterans.org 1.80% 33.55x
crfb.org 1.47% 29.15x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Web attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Employees audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.09% 17.95x
Space & National Security 7.75% 17.56x
As Seen On TV Products 0.05% 14.48x
Home Improvement Contractor 0.68% 14.32x
US Military Cluster 18.81% 13.25x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.43% 12.46x
Discount Shopping 1.58% 11.84x
ISPs & Local Services 0.02% 11.57x
Low Budget Shoppers 0.85% 11.49x
Personal Investment & Advisor Researchers 6.03% 11.26x
Composition Percentage: The overlap percentage between the Federal Employees audience and the Content Affinity attribute.
Index: A comparison of the Federal Employees audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Employees audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male