Dstillery Audiences

FEDERAL GOVERNMENT DISCOUNT RESEARCHERS

Audience Size: 3 Million Devices

Explore the Federal Government Discount Researchers Audience

Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Government Discount Researchers audience is Federal Employees.

Interest Composition Index
Federal Employees 18.97% 19.42x
Recently Retired Individuals 17.28% 14.47x
Investment Management Professionals 12.79% 14.03x
Military Servicemembers & Veterans 10.37% 13.90x
Retired Government Employees 7.80% 13.68x
Federal Employee Benefits Researchers 7.65% 13.46x
Military Benefits Researchers 7.13% 9.91x
Insurance Professionals 12.62% 9.71x
Mortgage Researchers 7.41% 9.22x
Restaurant News Readers 6.79% 9.17x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 2.85x
Victoria's Secret 0.02% 1.64x
Express 0.01% 1.61x
Journeys 0.02% 1.48x
Old Navy 0.01% 1.27x
Carhartt 0.09% 1.07x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Government Discount Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Government Discount Researchers audience is qz.com.

Website Composition Index
qz.com 30.98% 43.15x
federaltimes.com 1.94% 39.16x
myfederalretirement.com 2.60% 27.19x
fedsmith.com 5.95% 20.81x
moaa.org 1.16% 15.73x
investmentnews.com 1.14% 13.73x
savingtoinvest.com 1.41% 13.26x
military.com 1.21% 11.89x
federalnewsnetwork.com 3.00% 10.57x
militarybenefits.info 6.17% 10.45x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 2.65% 14.77x
US Military Cluster 4.01% 9.83x
Chemicals 0.05% 8.77x
Health & Safety Compliance 0.10% 8.47x
Credit Unions & Consumer Protection 0.04% 7.97x
Personal Investment & Advisor Researchers 1.35% 7.91x
Philanthropy - Nonprofits 0.10% 6.92x
Accounting 0.75% 6.81x
Pre-Built Home Researchers 0.12% 6.21x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.08% 6.19x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male