Dstillery Audiences

FEDERAL GOVERNMENT DISCOUNT RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Federal Government Discount Researchers Audience

Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Government Discount Researchers audience is Federal Employees.

Interest Composition Index
Federal Employees 22.00% 12.34x
Retired Government Employees 11.18% 9.00x
Investment Management Professionals 15.21% 8.95x
Recently Retired Individuals 19.32% 8.67x
Federal Employee Benefits Researchers 10.77% 8.66x
Military Servicemembers & Veterans 13.13% 8.06x
Insurance Professionals 11.90% 7.14x
Online Investors 10.83% 7.06x
Investment Banking Professionals 10.38% 7.00x
Coin Collectors 11.74% 7.00x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.34x
Chicos 0.02% 1.33x
Lane Bryant 0.02% 1.21x
White House Black Market 0.02% 1.20x
Jos A. Bank Clothiers 0.02% 1.10x
Old Navy 0.03% 1.10x
Talbots 0.01% 1.06x
American Eagle Outfitters 0.02% 1.04x
Carhartt 0.20% 1.04x
Dressbarn 0.02% 1.01x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Government Discount Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Government Discount Researchers audience is fedweek.com.

Website Composition Index
fedweek.com 2.74% 46.44x
federaltimes.com 1.06% 37.74x
qz.com 31.08% 36.44x
myfederalretirement.com 2.36% 25.12x
fedsmith.com 3.27% 21.90x
savingtoinvest.com 1.94% 10.67x
federalnewsnetwork.com 4.12% 10.51x
militarybenefits.info 5.57% 10.25x
spglobal.com 1.43% 7.97x
stripes.com 1.77% 7.93x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 4.01% 11.79x
US Military Cluster 2.81% 7.09x
Learning & Development Products 0.08% 6.33x
Accounting 0.57% 6.29x
Pre-Built Home Researchers 0.02% 6.01x
Clean Energy 0.07% 5.92x
Credit Unions & Consumer Protection 0.02% 5.87x
Personal Investment & Advisor Researchers 1.51% 5.66x
Auctions & Repossessions 0.01% 5.47x
Meeting Planning & Hotels 0.04% 5.38x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male