Explore the Federal Government Discount Researchers Audience
Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.
INTERESTS
The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Federal Government Discount Researchers audience is Federal Employees.
| Interest | Composition | Index |
| Federal Employees | 21.61% | 12.57x |
| Retired Government Employees | 9.96% | 9.79x |
| Recently Retired Individuals | 19.45% | 9.39x |
| Federal Employee Benefits Researchers | 9.52% | 9.09x |
| Investment Management Professionals | 13.98% | 8.86x |
| Telemedicine Content Readers | 3.94% | 7.59x |
| Military Servicemembers & Veterans | 11.54% | 7.58x |
| Finance Continuing Education Researchers | 7.20% | 7.41x |
| Online Investors | 10.21% | 7.33x |
| Executive Travelers | 4.80% | 7.26x |
Composition Percentage:
The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
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APPAREL RETAILERS
The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.01% | 1.44x |
| Jos A. Bank Clothiers | 0.02% | 1.38x |
| Chicos | 0.02% | 1.34x |
| LOFT | 0.02% | 1.30x |
| Dressbarn | 0.02% | 1.27x |
| Talbots | 0.01% | 1.25x |
| Banana Republic | 0.02% | 1.24x |
| J. Crew | 0.01% | 1.11x |
| American Eagle Outfitters | 0.02% | 1.06x |
| Forever 21 | 0.01% | 1.05x |
Composition Percentage:
The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
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WEBSITES
The Federal Government Discount Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Federal Government Discount Researchers audience is fedweek.com.
| Website | Composition | Index |
| fedweek.com | 3.42% | 46.58x |
| qz.com | 30.05% | 38.04x |
| fedsmith.com | 3.25% | 25.28x |
| myfederalretirement.com | 3.60% | 23.02x |
| savingtoinvest.com | 1.42% | 11.24x |
| federalnewsnetwork.com | 3.97% | 11.02x |
| militarybenefits.info | 4.34% | 10.32x |
| spglobal.com | 1.02% | 8.02x |
| militarytimes.com | 4.55% | 7.99x |
| streetinsider.com | 1.24% | 7.65x |
Composition Percentage:
The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is Space & National Security.
| Content Affinity | Composition | Index |
| Space & National Security | 4.11% | 13.14x |
| Business News & Information Readers | 0.01% | 9.38x |
| US Military Cluster | 1.72% | 7.58x |
| Meeting Planning & Hotels | 0.03% | 7.06x |
| Accounting | 0.46% | 6.97x |
| Oil & Energy | 0.04% | 6.96x |
| Credit Unions & Consumer Protection | 0.02% | 6.77x |
| International Development & Health | 0.02% | 6.43x |
| Personal Investment & Advisor Researchers | 1.03% | 6.10x |
| Auto Tires & Parts Repair Researchers | 0.03% | 6.10x |
Composition Percentage:
The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
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DEMOGRAPHICS
The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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