Dstillery Audiences

FEDERAL GOVERNMENT DISCOUNT RESEARCHERS

Audience Size: 963.5 Thousand Devices

Explore the Federal Government Discount Researchers Audience

Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 963.5 thousand unique devices whose actions qualify for the Federal Government Discount Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Government Discount Researchers audience is Retirement Planners.

Interest Composition Index
Retirement Planners 54.50% 76.17x
Recently Retired Individuals 67.30% 66.23x
Retirement Financial Account Researchers 24.86% 62.55x
Federal Employees 46.31% 61.93x
Retirees 32.51% 57.19x
Identity Theft Protection Researchers 28.74% 54.72x
Retired Government Employees 43.36% 52.35x
Federal Employee Benefits Researchers 41.08% 48.12x
Personal Stock Portfolio Managers 30.08% 43.23x
Credit Card Researchers 31.51% 37.91x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.62x
Lululemon 0.01% 1.50x
Patagonia 0.01% 1.46x
Urban Outfitters 0.02% 1.46x
Gymboree 0.03% 1.37x
Express 0.02% 1.28x
H&M 0.01% 1.15x
Old Navy 0.02% 1.10x
Journeys 0.02% 0.91x
Maurices 0.02% 0.79x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Government Discount Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Government Discount Researchers audience is fedsdatacenter.com.

Website Composition Index
fedsdatacenter.com 3.17% 144.71x
federalnewsnetwork.com 19.06% 114.75x
myfederalretirement.com 9.02% 91.61x
fedweek.com 4.23% 85.05x
fedsmith.com 8.97% 71.83x
irahelp.com 1.52% 60.73x
militarybenefits.info 2.83% 48.82x
moaa.org 1.97% 47.84x
fingerlakes1.com 1.70% 38.99x
militarytimes.com 3.14% 36.91x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 1.64% 36.80x
Personal Investment & Advisor Researchers 1.76% 27.27x
Space & National Security 7.28% 26.63x
Assorted Topics (Events, Tickets, Fitness) 6.08% 19.49x
Finance & Accounting Cluster 4.62% 16.97x
Washington & Northern Virginia 9.15% 16.09x
Personal Finance Researchers 0.65% 15.16x
Accounting 0.78% 13.36x
Promo Codes 0.11% 12.71x
Charity Walks 0.80% 11.50x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male