Dstillery Audiences

FEDERAL GOVERNMENT DISCOUNT RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the Federal Government Discount Researchers Audience

Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Government Discount Researchers audience is Federal Employees.

Interest Composition Index
Federal Employees 21.50% 11.80x
Retired Government Employees 11.12% 8.49x
Investment Management Professionals 14.07% 8.32x
Federal Employee Benefits Researchers 10.61% 8.21x
Recently Retired Individuals 18.39% 7.80x
Military Servicemembers & Veterans 12.48% 7.68x
Online Investors 10.88% 6.65x
Investment Banking Professionals 11.08% 6.63x
Finance Continuing Education Researchers 8.54% 6.53x
Insurance Professionals 12.22% 6.51x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 1.27x
Old Navy 0.03% 1.17x
Lane Bryant 0.02% 1.16x
Michael Kors 0.01% 1.14x
Mens Wearhouse 0.02% 1.12x
Maurices 0.03% 1.08x
Jos A. Bank Clothiers 0.01% 1.08x
Chicos 0.02% 1.06x
Gymboree 0.01% 1.05x
Carhartt 0.18% 1.04x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Government Discount Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Government Discount Researchers audience is fedweek.com.

Website Composition Index
fedweek.com 2.28% 44.92x
qz.com 39.75% 35.46x
federaltimes.com 1.71% 34.89x
myfederalretirement.com 2.50% 22.08x
fedsmith.com 3.80% 17.57x
investmentnews.com 1.23% 12.55x
federalnewsnetwork.com 3.98% 10.43x
savingtoinvest.com 2.36% 9.99x
militarybenefits.info 6.70% 8.64x
stripes.com 2.67% 7.32x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 4.21% 11.57x
US Military Cluster 3.63% 6.98x
Accounting 0.71% 6.45x
Meeting Planning & Hotels 0.06% 6.05x
Personal Investment & Advisor Researchers 1.94% 5.77x
Credit Unions & Consumer Protection 0.02% 5.50x
Health & Safety Compliance 0.03% 5.40x
Personal Finance Researchers 0.78% 5.25x
Upstate New York State Athletics 0.01% 5.21x
Learning & Development Products 0.11% 5.20x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male