Dstillery Audiences

FEDERAL GOVERNMENT DISCOUNT RESEARCHERS

Audience Size: 5.4 Million Devices

Explore the Federal Government Discount Researchers Audience

Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Government Discount Researchers audience is Federal Employees.

Interest Composition Index
Federal Employees 33.85% 18.20x
Retired Government Employees 22.85% 13.93x
Federal Employee Benefits Researchers 22.17% 13.71x
Recently Retired Individuals 30.31% 12.72x
Military Servicemembers & Veterans 22.06% 12.32x
Investment Management Professionals 23.12% 11.82x
Military Benefits Researchers 18.08% 10.75x
Mortgage Researchers 17.49% 9.19x
Retired Budget Healthcare Shoppers 14.39% 9.03x
Credit Score Researchers 18.04% 9.00x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is REI.

Location Composition Index
REI 0.01% 1.40x
Jos A. Bank Clothiers 0.04% 1.33x
Gymboree 0.05% 1.23x
Bonobos 0.01% 1.23x
Ann Taylor 0.02% 1.19x
Urban Outfitters 0.03% 1.17x
Belk 0.01% 1.14x
Lane Bryant 0.04% 1.14x
Mens Wearhouse 0.06% 1.13x
White House Black Market 0.06% 1.13x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Government Discount Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Government Discount Researchers audience is fedweek.com.

Website Composition Index
fedweek.com 3.59% 43.97x
federaltimes.com 2.41% 41.20x
fepblue.org 2.38% 38.26x
geha.com 1.04% 37.67x
myfederalretirement.com 2.19% 33.87x
fedsmith.com 7.03% 25.86x
crfb.org 1.00% 19.56x
vettix.org 1.18% 18.73x
federalnewsnetwork.com 5.32% 17.94x
wmata.com 4.93% 17.63x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 6.72% 13.91x
Flags & Trump 0.05% 10.09x
US Military Cluster 13.68% 9.81x
Personal Investment & Advisor Researchers 4.82% 8.45x
ISPs & Local Services 0.01% 8.22x
Human Resources & Employee Management 0.56% 7.96x
Community Planning & Transportation 0.53% 7.63x
Legal Information Research Cluster 5.18% 7.26x
Personal Finance Researchers 2.73% 7.08x
Home Improvement Contractor 0.29% 6.80x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male