Dstillery Audiences

FEDERAL GOVERNMENT DISCOUNT RESEARCHERS

Audience Size: 4.8 Million Devices

Explore the Federal Government Discount Researchers Audience

Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Government Discount Researchers audience is Federal Employees.

Interest Composition Index
Federal Employees 38.61% 24.88x
Retired Government Employees 25.22% 20.35x
Federal Employee Benefits Researchers 24.60% 20.33x
Recently Retired Individuals 32.88% 17.14x
Military Servicemembers & Veterans 26.06% 16.72x
Investment Management Professionals 25.24% 15.96x
Military Benefits Researchers 21.37% 15.20x
Retired Budget Healthcare Shoppers 16.96% 13.27x
Credit Score Researchers 18.06% 13.01x
Mortgage Researchers 18.80% 12.78x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.49x
Bonobos 0.09% 1.40x
White House Black Market 0.35% 1.33x
Mens Wearhouse 0.45% 1.31x
Belk 0.01% 1.28x
Johnston and Murphy 0.51% 1.24x
Buckle 0.26% 1.24x
Topshop 0.02% 1.19x
Uniqlo 0.02% 1.17x
REI 0.01% 1.10x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Government Discount Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Government Discount Researchers audience is fedweek.com.

Website Composition Index
fedweek.com 4.16% 54.99x
federaltimes.com 2.31% 52.93x
federalnewsradio.com 1.35% 50.70x
fepblue.org 2.71% 48.07x
afge.org 1.38% 48.04x
geha.com 1.40% 46.25x
fedsmith.com 6.86% 34.13x
federalnewsnetwork.com 4.06% 25.49x
crfb.org 1.01% 22.58x
disabledveterans.org 1.38% 20.50x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 7.75% 16.69x
Flags & Trump 0.07% 12.06x
US Military Cluster 17.31% 10.94x
Personal Investment & Advisor Researchers 6.03% 9.95x
Community Planning & Transportation 0.67% 9.85x
Human Resources & Employee Management 0.77% 9.71x
ISPs & Local Services 0.03% 9.61x
Home Improvement Contractor 0.56% 8.57x
Personal Finance Researchers 3.78% 8.47x
Legal Information Research Cluster 6.56% 8.42x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male