Dstillery Audiences

FEDERAL GOVERNMENT DISCOUNT RESEARCHERS

Audience Size: 3.8 Million Devices

Explore the Federal Government Discount Researchers Audience

Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Government Discount Researchers audience is Federal Employees.

Interest Composition Index
Federal Employees 23.52% 10.69x
Recently Retired Individuals 20.91% 7.98x
Investment Management Professionals 15.53% 7.85x
Retired Government Employees 13.19% 7.70x
Federal Employee Benefits Researchers 12.61% 7.62x
Military Servicemembers & Veterans 12.74% 6.67x
Insurance Professionals 12.20% 6.22x
Military Benefits Researchers 11.15% 5.66x
Financial Advisors 11.21% 5.56x
Credit Score Researchers 10.35% 5.55x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.04x
Carhartt 0.14% 1.04x
Mens Wearhouse 0.01% 1.02x
Journeys 0.01% 0.96x
Maurices 0.01% 0.96x
Victoria's Secret 0.01% 0.94x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Government Discount Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Government Discount Researchers audience is federaltimes.com.

Website Composition Index
federaltimes.com 2.13% 29.18x
myfederalretirement.com 2.49% 21.23x
fedsmith.com 6.27% 16.13x
investmentnews.com 1.36% 10.97x
wmata.com 1.16% 10.92x
shopmyexchange.com 1.71% 10.87x
militarybenefits.info 6.16% 9.75x
military.com 2.40% 9.65x
federalnewsnetwork.com 4.39% 8.70x
vsp.com 1.08% 7.45x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 3.92% 8.31x
US Military Cluster 6.00% 6.22x
Credit Unions & Consumer Protection 0.06% 5.67x
Accounting 1.23% 5.14x
Human Resources & Employee Management 0.20% 5.12x
Personal Investment & Advisor Researchers 2.18% 4.91x
Assorted Topics (Business Support ToolsForm Templates) 0.05% 4.64x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.11% 4.60x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 4.38x
Men's Fashion Shopping 0.02% 4.26x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male