Dstillery Audiences

FEDERAL GOVERNMENT DISCOUNT RESEARCHERS

Audience Size: 4.8 Million Devices

Explore the Federal Government Discount Researchers Audience

Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Government Discount Researchers audience is Federal Employees.

Interest Composition Index
Federal Employees 32.30% 19.02x
Retired Government Employees 20.52% 14.85x
Federal Employee Benefits Researchers 19.79% 14.64x
Recently Retired Individuals 27.86% 13.35x
Investment Management Professionals 20.52% 12.48x
Military Servicemembers & Veterans 20.65% 12.29x
Military Benefits Researchers 17.29% 10.76x
Insurance Professionals 15.26% 9.80x
Credit Score Researchers 14.49% 9.49x
Mortgage Researchers 14.93% 9.34x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.03% 1.32x
Free People 0.01% 1.31x
Talbots 0.02% 1.29x
J. Crew 0.02% 1.26x
Kate Spade 0.01% 1.22x
Lululemon 0.02% 1.19x
Dressbarn 0.02% 1.16x
Mens Wearhouse 0.04% 1.13x
Chicos 0.03% 1.12x
Old Navy 0.04% 1.09x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Government Discount Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Government Discount Researchers audience is fedweek.com.

Website Composition Index
fedweek.com 3.21% 46.28x
federaltimes.com 2.60% 43.59x
fepblue.org 2.79% 43.34x
myfederalretirement.com 2.48% 35.09x
fedsmith.com 7.39% 26.34x
moaa.org 1.10% 20.58x
vettix.org 1.30% 18.52x
wmata.com 4.37% 18.23x
federalnewsnetwork.com 5.70% 17.39x
investmentnews.com 3.32% 17.22x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 6.39% 15.37x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 10.75x
US Military Cluster 12.89% 10.73x
Flags & Trump 0.05% 9.55x
Personal Investment & Advisor Researchers 4.33% 9.00x
Human Resources & Employee Management 0.50% 8.54x
Community Planning & Transportation 0.48% 8.01x
Rural Living 0.02% 7.59x
Legal Information Research Cluster 4.81% 7.58x
Accounting 2.39% 7.39x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male