Dstillery Audiences

FEDERAL GOVERNMENT DISCOUNT RESEARCHERS

Audience Size: 3.5 Million Devices

Explore the Federal Government Discount Researchers Audience

Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Government Discount Researchers audience is Federal Employees.

Interest Composition Index
Federal Employees 20.68% 11.91x
Retired Government Employees 10.24% 8.43x
Federal Employee Benefits Researchers 10.01% 8.24x
Investment Management Professionals 13.82% 8.14x
Recently Retired Individuals 17.21% 7.78x
Military Servicemembers & Veterans 11.87% 7.44x
Insurance Professionals 11.13% 6.69x
Online Investors 9.70% 6.42x
Coin Collectors 10.89% 6.40x
Military Benefits Researchers 8.82% 6.35x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.00x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Government Discount Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Government Discount Researchers audience is qz.com.

Website Composition Index
qz.com 46.10% 40.30x
federaltimes.com 1.64% 37.63x
myfederalretirement.com 1.86% 24.09x
fedsmith.com 3.91% 18.00x
investmentnews.com 1.34% 13.38x
savingtoinvest.com 2.57% 11.30x
federalnewsnetwork.com 2.82% 10.20x
militarybenefits.info 5.49% 9.32x
stripes.com 3.18% 7.80x
airforcetimes.com 1.53% 7.01x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 3.51% 11.24x
Computer Printers 0.01% 7.66x
US Military Cluster 4.06% 7.05x
Human Resources & Employee Management 0.10% 6.99x
Social & Demographic Trends 0.02% 6.50x
Paper & Packaging 0.01% 6.13x
Accounting 0.75% 6.02x
Personal Investment & Advisor Researchers 1.95% 5.94x
Meeting Planning & Hotels 0.07% 5.55x
Philanthropy - Nonprofits 0.08% 5.35x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male