Dstillery Audiences

FEDERAL GOVERNMENT DISCOUNT RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Federal Government Discount Researchers Audience

Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Government Discount Researchers audience is Federal Employees.

Interest Composition Index
Federal Employees 21.61% 12.57x
Retired Government Employees 9.96% 9.79x
Recently Retired Individuals 19.45% 9.39x
Federal Employee Benefits Researchers 9.52% 9.09x
Investment Management Professionals 13.98% 8.86x
Telemedicine Content Readers 3.94% 7.59x
Military Servicemembers & Veterans 11.54% 7.58x
Finance Continuing Education Researchers 7.20% 7.41x
Online Investors 10.21% 7.33x
Executive Travelers 4.80% 7.26x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.44x
Jos A. Bank Clothiers 0.02% 1.38x
Chicos 0.02% 1.34x
LOFT 0.02% 1.30x
Dressbarn 0.02% 1.27x
Talbots 0.01% 1.25x
Banana Republic 0.02% 1.24x
J. Crew 0.01% 1.11x
American Eagle Outfitters 0.02% 1.06x
Forever 21 0.01% 1.05x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Government Discount Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Government Discount Researchers audience is fedweek.com.

Website Composition Index
fedweek.com 3.42% 46.58x
qz.com 30.05% 38.04x
fedsmith.com 3.25% 25.28x
myfederalretirement.com 3.60% 23.02x
savingtoinvest.com 1.42% 11.24x
federalnewsnetwork.com 3.97% 11.02x
militarybenefits.info 4.34% 10.32x
spglobal.com 1.02% 8.02x
militarytimes.com 4.55% 7.99x
streetinsider.com 1.24% 7.65x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 4.11% 13.14x
Business News & Information Readers 0.01% 9.38x
US Military Cluster 1.72% 7.58x
Meeting Planning & Hotels 0.03% 7.06x
Accounting 0.46% 6.97x
Oil & Energy 0.04% 6.96x
Credit Unions & Consumer Protection 0.02% 6.77x
International Development & Health 0.02% 6.43x
Personal Investment & Advisor Researchers 1.03% 6.10x
Auto Tires & Parts Repair Researchers 0.03% 6.10x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male