Dstillery Audiences

FEDERAL GOVERNMENT DISCOUNT RESEARCHERS

Audience Size: 4.4 Million Devices

Explore the Federal Government Discount Researchers Audience

Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Government Discount Researchers audience is Federal Employees.

Interest Composition Index
Federal Employees 26.50% 15.46x
Retired Government Employees 16.17% 11.69x
Federal Employee Benefits Researchers 15.23% 11.34x
Recently Retired Individuals 24.17% 10.99x
Investment Management Professionals 17.31% 10.39x
Military Servicemembers & Veterans 15.34% 9.35x
Military Benefits Researchers 13.63% 8.25x
Mortgage Researchers 12.43% 7.64x
Insurance Professionals 13.02% 7.59x
Credit Score Researchers 11.58% 7.59x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.22x
Carhartt 0.14% 1.09x
Mens Wearhouse 0.01% 1.02x
Old Navy 0.01% 0.95x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Government Discount Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Government Discount Researchers audience is fedweek.com.

Website Composition Index
fedweek.com 1.69% 42.60x
federaltimes.com 2.62% 39.40x
fepblue.org 1.49% 37.77x
myfederalretirement.com 3.40% 27.53x
fedsmith.com 7.13% 20.87x
moaa.org 1.01% 16.72x
wmata.com 2.15% 15.02x
irs.gov 1.02% 14.14x
shopmyexchange.com 3.06% 14.13x
investmentnews.com 1.64% 14.10x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 5.29% 12.67x
US Military Cluster 8.76% 8.92x
Credit Unions & Consumer Protection 0.09% 7.23x
Personal Investment & Advisor Researchers 2.85% 7.00x
Human Resources & Employee Management 0.27% 6.73x
Accounting 1.58% 6.53x
Learning & Development Products 0.99% 5.83x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 5.69x
Personal Finance Researchers 1.44% 5.64x
Health & Safety Compliance 0.17% 5.50x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male