Explore the Federal Government Discount Researchers Audience
Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.
INTERESTS
The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Federal Government Discount Researchers audience is Federal Employees.
| Interest | Composition | Index |
| Federal Employees | 33.85% | 18.20x |
| Retired Government Employees | 22.85% | 13.93x |
| Federal Employee Benefits Researchers | 22.17% | 13.71x |
| Recently Retired Individuals | 30.31% | 12.72x |
| Military Servicemembers & Veterans | 22.06% | 12.32x |
| Investment Management Professionals | 23.12% | 11.82x |
| Military Benefits Researchers | 18.08% | 10.75x |
| Mortgage Researchers | 17.49% | 9.19x |
| Retired Budget Healthcare Shoppers | 14.39% | 9.03x |
| Credit Score Researchers | 18.04% | 9.00x |
Composition Percentage:
The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
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APPAREL RETAILERS
The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.40x |
| Jos A. Bank Clothiers | 0.04% | 1.33x |
| Gymboree | 0.05% | 1.23x |
| Bonobos | 0.01% | 1.23x |
| Ann Taylor | 0.02% | 1.19x |
| Urban Outfitters | 0.03% | 1.17x |
| Belk | 0.01% | 1.14x |
| Lane Bryant | 0.04% | 1.14x |
| Mens Wearhouse | 0.06% | 1.13x |
| White House Black Market | 0.06% | 1.13x |
Composition Percentage:
The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
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WEBSITES
The Federal Government Discount Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Federal Government Discount Researchers audience is fedweek.com.
| Website | Composition | Index |
| fedweek.com | 3.59% | 43.97x |
| federaltimes.com | 2.41% | 41.20x |
| fepblue.org | 2.38% | 38.26x |
| geha.com | 1.04% | 37.67x |
| myfederalretirement.com | 2.19% | 33.87x |
| fedsmith.com | 7.03% | 25.86x |
| crfb.org | 1.00% | 19.56x |
| vettix.org | 1.18% | 18.73x |
| federalnewsnetwork.com | 5.32% | 17.94x |
| wmata.com | 4.93% | 17.63x |
Composition Percentage:
The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is Space & National Security.
| Content Affinity | Composition | Index |
| Space & National Security | 6.72% | 13.91x |
| Flags & Trump | 0.05% | 10.09x |
| US Military Cluster | 13.68% | 9.81x |
| Personal Investment & Advisor Researchers | 4.82% | 8.45x |
| ISPs & Local Services | 0.01% | 8.22x |
| Human Resources & Employee Management | 0.56% | 7.96x |
| Community Planning & Transportation | 0.53% | 7.63x |
| Legal Information Research Cluster | 5.18% | 7.26x |
| Personal Finance Researchers | 2.73% | 7.08x |
| Home Improvement Contractor | 0.29% | 6.80x |
Composition Percentage:
The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
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DEMOGRAPHICS
The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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