Dstillery Audiences

FEDERAL GOVERNMENT DISCOUNT RESEARCHERS

Audience Size: 5.3 Million Devices

Explore the Federal Government Discount Researchers Audience

Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Government Discount Researchers audience is Federal Employees.

Interest Composition Index
Federal Employees 35.86% 23.63x
Retired Government Employees 22.69% 18.61x
Federal Employee Benefits Researchers 22.16% 18.38x
Recently Retired Individuals 30.44% 16.30x
Military Servicemembers & Veterans 23.14% 15.67x
Investment Management Professionals 23.81% 14.93x
Military Benefits Researchers 19.09% 14.00x
Retired Budget Healthcare Shoppers 14.66% 12.14x
Credit Score Researchers 16.62% 11.97x
Mortgage Researchers 17.08% 11.83x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is Lululemon.

Location Composition Index
Lululemon 0.03% 1.30x
Ann Taylor 0.01% 1.28x
Jos A. Bank Clothiers 0.03% 1.25x
Kate Spade 0.01% 1.19x
Talbots 0.02% 1.15x
Mens Wearhouse 0.04% 1.14x
Lane Bryant 0.02% 1.14x
Chicos 0.03% 1.13x
H&M 0.04% 1.11x
J. Crew 0.03% 1.11x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Government Discount Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Government Discount Researchers audience is fedweek.com.

Website Composition Index
fedweek.com 3.89% 54.10x
federaltimes.com 2.48% 51.63x
fepblue.org 2.71% 47.57x
afge.org 1.30% 46.83x
geha.com 1.40% 46.68x
myfederalretirement.com 1.28% 41.80x
qz.com 1.19% 36.60x
fedsmith.com 6.76% 32.27x
federalnewsnetwork.com 4.64% 22.75x
crfb.org 1.13% 22.50x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 7.03% 15.88x
Flags & Trump 0.06% 12.14x
US Military Cluster 15.50% 10.83x
Personal Investment & Advisor Researchers 5.25% 9.70x
ISPs & Local Services 0.02% 9.36x
Human Resources & Employee Management 0.71% 9.30x
Community Planning & Transportation 0.63% 8.79x
Home Improvement Contractor 0.41% 8.20x
Legal Information Research Cluster 5.97% 8.18x
Personal Finance Researchers 3.13% 7.99x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male