Dstillery Audiences

FEDERAL GOVERNMENT DISCOUNT RESEARCHERS

Audience Size: 4.6 Million Devices

Explore the Federal Government Discount Researchers Audience

Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Government Discount Researchers audience is Federal Employees.

Interest Composition Index
Federal Employees 28.86% 16.44x
Retired Government Employees 18.19% 12.54x
Federal Employee Benefits Researchers 17.64% 12.14x
Recently Retired Individuals 24.97% 11.42x
Investment Management Professionals 19.29% 10.48x
Military Servicemembers & Veterans 17.61% 10.44x
Military Benefits Researchers 14.53% 9.36x
Credit Score Researchers 13.65% 8.04x
Insurance Professionals 15.64% 7.88x
Mortgage Researchers 13.89% 7.86x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.15x
Carhartt 0.12% 1.12x
Old Navy 0.01% 1.08x
Mens Wearhouse 0.02% 1.07x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Government Discount Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Government Discount Researchers audience is fedweek.com.

Website Composition Index
fedweek.com 2.48% 43.29x
federaltimes.com 2.77% 40.84x
fepblue.org 2.61% 40.59x
myfederalretirement.com 2.60% 31.76x
fedsmith.com 7.24% 23.25x
moaa.org 1.08% 18.03x
vettix.org 1.16% 17.82x
wmata.com 3.33% 16.39x
armymwr.com 1.41% 15.64x
investmentnews.com 2.50% 15.24x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is Space & National Security.

Content Affinity Composition Index
Space & National Security 5.73% 13.87x
US Military Cluster 10.72% 9.78x
Flags & Trump 0.03% 8.43x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 7.90x
Personal Investment & Advisor Researchers 3.36% 7.83x
Human Resources & Employee Management 0.38% 7.61x
Accounting 1.98% 7.03x
Credit Unions & Consumer Protection 0.11% 6.90x
Personal Finance Researchers 1.91% 6.48x
Community Planning & Transportation 0.35% 6.37x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male