Dstillery Audiences

FEDERAL GOVERNMENT DISCOUNT RESEARCHERS

Audience Size: 1.5 Million Devices

Explore the Federal Government Discount Researchers Audience

Below you'll find more information about the Federal Government Discount Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Federal Government Discount Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Federal Government Discount Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Federal Government Discount Researchers audience is Retirement Financial Account Researchers.

Interest Composition Index
Retirement Financial Account Researchers 35.47% 40.38x
Retired Government Employees 42.92% 40.10x
Federal Employee Benefits Researchers 39.66% 37.44x
Retirees 25.56% 31.74x
Personal Stock Portfolio Managers 23.99% 30.77x
Financial News Readers 17.12% 29.18x
Retired Budget Healthcare Shoppers 28.05% 28.92x
Online Health Researchers 13.14% 26.70x
Tax Filers 23.85% 26.41x
Retired Assisted Living Shoppers 21.89% 26.07x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Interest attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Federal Government Discount Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Federal Government Discount Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.61x
Chicos 0.02% 1.58x
H&M 0.01% 1.38x
Mens Wearhouse 0.02% 1.33x
Talbots 0.01% 1.31x
Gap 0.02% 1.29x
White House Black Market 0.02% 1.18x
Zumiez 0.03% 1.17x
Gymboree 0.02% 1.16x
LOFT 0.01% 1.13x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Location attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Federal Government Discount Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Federal Government Discount Researchers audience is fedsdatacenter.com.

Website Composition Index
fedsdatacenter.com 2.41% 92.80x
federalnewsnetwork.com 16.10% 83.59x
myfederalretirement.com 8.55% 58.96x
fedweek.com 3.65% 57.74x
fedsmith.com 7.08% 51.91x
irahelp.com 1.50% 43.71x
moaa.org 1.70% 37.93x
militarybenefits.info 6.46% 32.28x
airforcetimes.com 2.04% 29.87x
stripes.com 1.91% 28.33x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Web attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Federal Government Discount Researchers audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 3.78% 28.29x
Personal Investment & Advisor Researchers 2.87% 22.95x
Space & National Security 7.82% 21.81x
Assorted Topics (Events, Tickets, Fitness) 5.19% 15.82x
Finance & Accounting Cluster 5.36% 14.86x
Personal Finance Researchers 0.99% 14.69x
South Carolina Travel 0.07% 13.41x
Healthcare Jobs 0.10% 13.01x
Perfume, Makeup & Cosmetics 0.20% 12.48x
Washington & Northern Virginia 10.17% 12.07x
Composition Percentage: The overlap percentage between the Federal Government Discount Researchers audience and the Content Affinity attribute.
Index: A comparison of the Federal Government Discount Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Federal Government Discount Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male