Dstillery Audiences

FINANCIAL ADVISORS

Audience Size: 3.6 Million Devices

Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Financial Advisors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Online Investors.

Interest Composition Index
Online Investors 24.04% 14.69x
Finance Continuing Education Researchers 15.37% 11.75x
Mortgage Researchers 19.78% 11.73x
Financially Aware (COVID-19 related) 12.00% 11.70x
Investment Management Professionals 18.98% 11.22x
Credit Score Researchers 17.17% 10.90x
Golf Course Researchers 16.70% 10.74x
Employee Management & HR Researchers 19.75% 10.62x
Online Shoppers 16.59% 10.54x
Online Directory Searchers 12.87% 10.19x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is Talbots.

Location Composition Index
Talbots 0.01% 1.43x
Banana Republic 0.02% 1.27x
J. Crew 0.01% 1.19x
LOFT 0.02% 1.16x
Dressbarn 0.02% 1.15x
White House Black Market 0.02% 1.14x
Jos A. Bank Clothiers 0.01% 1.14x
Gap 0.02% 1.11x
The Childrens Place 0.03% 1.11x
Mens Wearhouse 0.02% 1.09x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website Composition Index
jhinvestments.com 2.77% 53.91x
investmentnews.com 1.90% 19.42x
fa-mag.com 1.86% 17.57x
etf.com 1.36% 16.22x
topixoffbeat.com 1.10% 13.35x
marketbeat.com 1.59% 13.20x
likeswifty.com 1.95% 13.18x
advfn.com 1.44% 12.94x
whalewisdom.com 1.17% 12.91x
smarter.com 1.59% 12.41x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 4.35% 12.80x
Credit Unions & Consumer Protection 0.05% 11.70x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 10.05x
Accounting 1.08% 9.71x
Bathrooms & Plumbing 0.07% 9.49x
Institutional Investing 0.06% 9.34x
Personal Finance Researchers 1.34% 8.98x
Farming & Agriculture 0.18% 8.54x
Oil & Energy 0.17% 8.39x
Home Decoration - Crafts & Kids 0.02% 7.72x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male