Dstillery Audiences

FINANCIAL ADVISORS

Audience Size: 4.3 Million Devices

Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Financial Advisors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 34.99% 21.40x
Credit Score Researchers 34.30% 21.28x
Credit Union Researchers 31.82% 20.61x
First Aid Researchers 31.52% 20.58x
Auto Insurance Shoppers 29.14% 20.55x
Investment Management Professionals 35.67% 20.46x
Online Calculator Users 30.82% 20.20x
Flower & Gift Basket Shoppers 29.86% 20.11x
Retired Health Insurance Researchers 25.72% 20.07x
Online Directory Searchers 28.40% 20.06x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.56x
Bonobos 0.10% 1.56x
White House Black Market 0.40% 1.47x
Mens Wearhouse 0.53% 1.35x
Johnston and Murphy 0.49% 1.29x
Buckle 0.26% 1.20x
Chicos 0.06% 1.17x
Ralph Lauren 0.01% 1.16x
Eddie Bauer 0.03% 1.09x
Brooks Brothers 0.03% 1.09x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is finra.org.

Website Composition Index
finra.org 2.15% 37.33x
johnhancock.com 2.21% 36.03x
investorplace.com 2.47% 32.77x
bbb.org 3.18% 32.25x
oppenheimerfunds.com 1.82% 31.71x
pimco.com 2.08% 31.15x
findthecompany.com 2.10% 30.65x
credio.com 1.03% 30.23x
schwab.com 1.21% 29.81x
financial-planning.com 1.16% 29.76x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.07% 17.70x
Personal Investment & Advisor Researchers 12.45% 17.19x
Home Improvement Contractor 1.16% 13.49x
Credit Unions & Consumer Protection 0.46% 13.31x
Assorted Topics (Cooking, Games, Viral Media) 0.13% 12.90x
Washington D.C. Hotels 0.01% 12.41x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.36% 12.23x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.50% 12.21x
Paper & Packaging 0.63% 12.14x
Rural Living 0.10% 11.96x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male