Dstillery Audiences

FINANCIAL ADVISORS

Audience Size: 2.9 Million Devices

Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Financial Advisors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Credit Score Researchers.

Interest Composition Index
Credit Score Researchers 35.56% 33.39x
Mortgage Researchers 30.73% 33.29x
Auto Insurance Shoppers 28.50% 33.29x
Investment Management Professionals 33.73% 32.97x
Tax Filers 26.25% 32.10x
Credit Union Researchers 31.89% 31.92x
First Aid Researchers 28.11% 31.62x
Personal Stock Portfolio Managers 25.83% 31.36x
Online Directory Searchers 23.60% 31.11x
Ink & Toner Shoppers 29.44% 30.34x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.57x
Bonobos 0.04% 1.44x
Ann Taylor 0.02% 1.42x
Tommy Bahama 0.02% 1.40x
LOFT 0.06% 1.31x
Armani 0.04% 1.31x
Chicos 0.04% 1.31x
White House Black Market 0.09% 1.31x
Lululemon 0.06% 1.29x
J. Crew 0.03% 1.29x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website Composition Index
jhinvestments.com 2.14% 93.35x
genworth.com 1.45% 59.94x
ml.com 1.43% 52.23x
axa.com 1.88% 49.85x
irahelp.com 1.47% 49.53x
fa-mag.com 2.18% 48.52x
thrivent.com 1.13% 48.42x
plansponsor.com 1.06% 47.91x
northwesternmutual.com 1.14% 46.65x
troweprice.com 1.53% 45.69x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 18.71% 23.67x
ISPs & Local Services 0.11% 21.09x
Credit Unions & Consumer Protection 0.69% 19.84x
Washington D.C. Hotels 0.02% 16.71x
Home Improvement Contractor 1.86% 16.67x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.55% 16.43x
Institutional Investing 2.37% 16.27x
Personal Finance Researchers 9.73% 15.96x
Paper & Packaging 0.89% 15.89x
Rural Living 0.15% 15.87x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male