Dstillery Audiences

FINANCIAL ADVISORS

Audience Size: 7 Million Devices

Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Financial Advisors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Investment Management Professionals.

Interest Composition Index
Investment Management Professionals 23.84% 13.83x
Auto Insurance Shoppers 22.15% 13.67x
Mortgage Researchers 24.77% 13.64x
First Aid Researchers 21.32% 13.13x
Tax Filers 20.62% 12.96x
Ink & Toner Shoppers 22.78% 12.69x
Online Directory Searchers 18.92% 12.51x
Tax Policy Researchers 21.46% 12.48x
Mailing & Shipping Shoppers 20.27% 12.40x
Flower & Gift Basket Shoppers 19.25% 12.35x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is Chicos.

Location Composition Index
Chicos 0.05% 1.28x
Eddie Bauer 0.01% 1.26x
LOFT 0.05% 1.25x
Columbia 0.01% 1.23x
Madewell 0.02% 1.22x
LL Bean 0.01% 1.20x
Tommy Bahama 0.03% 1.18x
REI 0.02% 1.16x
Zara 0.03% 1.14x
Gymboree 0.03% 1.14x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website Composition Index
jhinvestments.com 1.49% 53.09x
ml.com 1.20% 36.41x
axa.com 1.62% 33.89x
fleetfarm.com 1.22% 32.67x
johnhancock.com 2.14% 32.28x
pimco.com 1.77% 31.37x
bbb.org 5.86% 30.93x
golfgalaxy.com 1.13% 30.51x
lcms.org 1.31% 30.17x
fa-mag.com 1.55% 30.06x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 14.35% 12.90x
ISPs & Local Services 0.13% 11.21x
Credit Unions & Consumer Protection 0.56% 10.86x
Personal Finance Researchers 7.36% 10.00x
Institutional Investing 1.70% 9.78x
Washington D.C. Hotels 0.03% 9.66x
Home Improvement Contractor 1.95% 9.51x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.43% 9.49x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.49% 9.31x
Rural Living 0.14% 9.16x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male