Dstillery Audiences

FINANCIAL ADVISORS

Audience Size: 6.4 Million Devices

Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Financial Advisors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 24.31% 13.68x
Auto Insurance Shoppers 21.78% 13.36x
Investment Management Professionals 25.07% 13.31x
First Aid Researchers 20.86% 12.97x
Tax Filers 19.60% 12.75x
Ink & Toner Shoppers 22.73% 12.54x
Spa and Pool Owners 18.87% 12.49x
Flower & Gift Basket Shoppers 19.56% 12.40x
Online Directory Searchers 18.50% 12.40x
Retired Health Insurance Researchers 16.45% 12.27x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is Chicos.

Location Composition Index
Chicos 0.06% 1.43x
Kate Spade 0.02% 1.43x
Tommy Bahama 0.03% 1.41x
Jos A. Bank Clothiers 0.19% 1.31x
Madewell 0.02% 1.23x
LOFT 0.06% 1.21x
Brooks Brothers 0.04% 1.21x
LL Bean 0.01% 1.20x
Uniqlo 0.02% 1.20x
Columbia 0.01% 1.20x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website Composition Index
jhinvestments.com 1.46% 60.43x
ml.com 1.04% 40.37x
axa.com 1.40% 39.05x
fleetfarm.com 1.05% 36.30x
johnhancock.com 2.37% 34.80x
irahelp.com 1.05% 34.70x
bbb.org 5.02% 34.23x
troweprice.com 1.15% 34.21x
pimco.com 1.97% 34.08x
fa-mag.com 1.61% 33.59x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 13.13% 13.24x
ISPs & Local Services 0.10% 12.15x
Credit Unions & Consumer Protection 0.49% 10.95x
Home Improvement Contractor 1.63% 10.37x
Personal Finance Researchers 6.93% 9.79x
Institutional Investing 1.60% 9.67x
Washington D.C. Hotels 0.02% 9.58x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.36% 9.48x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.42% 9.47x
Rural Living 0.12% 9.33x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male