Dstillery Audiences

FINANCIAL ADVISORS

Audience Size: 3.8 Million Devices

Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Financial Advisors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 29.39% 16.63x
Credit Score Researchers 27.93% 16.45x
Golf Course Researchers 25.06% 15.84x
Investment Management Professionals 28.39% 15.43x
Online Investors 27.12% 15.35x
Life Insurance Researchers 28.21% 15.32x
Employee Management & HR Researchers 30.37% 15.32x
First Aid Researchers 23.33% 15.30x
Credit Union Researchers 24.40% 15.25x
Home Buyers 23.73% 15.02x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.15x
Mens Wearhouse 0.01% 0.86x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website Composition Index
jhinvestments.com 2.51% 60.29x
johnhancock.com 1.18% 39.29x
fidelity.com 1.69% 34.40x
pimco.com 1.65% 32.89x
lcms.org 1.03% 31.59x
edwardjones.com 2.54% 28.21x
thetaxadviser.com 2.20% 27.07x
voya.com 1.98% 26.60x
dividendinvestor.com 1.10% 26.15x
investmentnews.com 4.16% 25.37x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 8.07% 18.70x
Credit Unions & Consumer Protection 0.30% 18.28x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.10% 14.78x
Home Improvement Contractor 0.11% 14.04x
Institutional Investing 1.02% 13.44x
Paper & Packaging 0.27% 13.31x
Accounting 3.74% 13.16x
Personal Finance Researchers 3.47% 11.69x
Insurance Cluster 1.39% 11.64x
Chemicals 0.23% 11.61x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male