FINANCIAL ADVISORS

Audience Size: 7.3 Million Devices

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Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 7.3 million unique devices whose actions qualify for the Financial Advisors audience.

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Auto Insurance Shoppers.

Interest	Composition	Index
Auto Insurance Shoppers	24.09%	13.81x
Investment Management Professionals	24.94%	13.57x
Mortgage Researchers	25.91%	13.40x
First Aid Researchers	22.58%	13.29x
Tax Filers	22.19%	13.16x
Ink & Toner Shoppers	23.65%	12.83x
Tax Policy Researchers	24.19%	12.58x
Mailing & Shipping Shoppers	23.15%	12.54x
Online Directory Searchers	19.29%	12.42x
Business Filing Researchers	22.68%	12.15x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is Chicos.

Location	Composition	Index
Chicos	0.04%	1.31x
Eddie Bauer	0.01%	1.30x
Talbots	0.04%	1.29x
Columbia	0.01%	1.29x
Lorna Jane	0.00%	1.24x
Kate Spade	0.02%	1.12x
Tommy Bahama	0.02%	1.10x
Brooks Brothers	0.02%	1.10x
J. Crew	0.02%	1.09x
Ann Taylor	0.01%	1.07x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website	Composition	Index
jhinvestments.com	1.40%	52.32x
successionlink.com	0.10%	46.83x
riabiz.com	0.05%	44.40x
pershing.com	0.17%	44.33x
wisdomtree.com	0.05%	44.33x
etftrends.com	0.05%	43.40x
djreprints.com	0.04%	43.04x
srr.com	0.06%	40.49x
nuveen.com	0.29%	40.25x
genworth.com	1.14%	39.99x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is Personal Investment & Advisor Researchers.

Content Affinity	Composition	Index
Personal Investment & Advisor Researchers	15.15%	13.20x
ISPs & Local Services	0.16%	11.00x
Credit Unions & Consumer Protection	0.62%	10.89x
Personal Finance Researchers	7.91%	10.25x
Institutional Investing	1.86%	10.20x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery)	0.50%	9.64x
Rural Living	0.15%	9.29x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.56%	9.15x
Washington D.C. Hotels	0.04%	9.04x
Home Improvement Contractor	2.26%	9.00x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age and income brackets.

Age

35-44

Income

$50,000-$74,999