Dstillery Audiences

FINANCIAL ADVISORS

Audience Size: 3.4 Million Devices

Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Financial Advisors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Online Investors.

Interest Composition Index
Online Investors 24.74% 16.37x
Finance Continuing Education Researchers 16.27% 13.18x
Mortgage Researchers 20.45% 13.14x
Financially Aware (COVID-19 related) 12.23% 12.89x
Credit Score Researchers 18.00% 12.66x
Employee Management & HR Researchers 19.79% 12.50x
Investment Management Professionals 21.23% 12.50x
Golf Course Researchers 17.06% 12.27x
Online Shoppers 17.97% 12.06x
Flight and Hotel Shoppers 15.63% 11.70x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.09x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website Composition Index
jhinvestments.com 2.35% 53.93x
investmentnews.com 2.21% 21.99x
fa-mag.com 1.64% 18.43x
shopping.net 1.26% 17.80x
etf.com 1.41% 16.42x
hilton.com 3.38% 15.43x
intuit.com 1.03% 15.12x
buzzfile.com 1.54% 15.08x
topixoffbeat.com 1.73% 15.02x
likeswifty.com 2.25% 13.88x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 4.96% 14.67x
Credit Unions & Consumer Protection 0.06% 13.50x
Paper & Packaging 0.03% 12.29x
Holiday Gifts 0.03% 11.77x
Institutional Investing 0.11% 11.50x
Chemicals 0.03% 11.38x
Bathrooms & Plumbing 0.11% 9.88x
Accounting 1.24% 9.73x
Insurance Cluster 0.11% 9.55x
Lighting & Power 0.16% 9.49x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male