Explore the Financial Advisors Audience
Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 7 million unique devices whose actions qualify for the Financial Advisors audience.
INTERESTS
The Financial Advisors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Financial Advisors audience is Investment Management Professionals.
| Interest | Composition | Index |
| Investment Management Professionals | 23.84% | 13.83x |
| Auto Insurance Shoppers | 22.15% | 13.67x |
| Mortgage Researchers | 24.77% | 13.64x |
| First Aid Researchers | 21.32% | 13.13x |
| Tax Filers | 20.62% | 12.96x |
| Ink & Toner Shoppers | 22.78% | 12.69x |
| Online Directory Searchers | 18.92% | 12.51x |
| Tax Policy Researchers | 21.46% | 12.48x |
| Mailing & Shipping Shoppers | 20.27% | 12.40x |
| Flower & Gift Basket Shoppers | 19.25% | 12.35x |
Composition Percentage:
The overlap percentage between the Financial Advisors audience and the Interest attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
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APPAREL RETAILERS
The Financial Advisors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Financial Advisors audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.05% | 1.28x |
| Eddie Bauer | 0.01% | 1.26x |
| LOFT | 0.05% | 1.25x |
| Columbia | 0.01% | 1.23x |
| Madewell | 0.02% | 1.22x |
| LL Bean | 0.01% | 1.20x |
| Tommy Bahama | 0.03% | 1.18x |
| REI | 0.02% | 1.16x |
| Zara | 0.03% | 1.14x |
| Gymboree | 0.03% | 1.14x |
Composition Percentage:
The overlap percentage between the Financial Advisors audience and the Location attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
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WEBSITES
The Financial Advisors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.
| Website | Composition | Index |
| jhinvestments.com | 1.49% | 53.09x |
| ml.com | 1.20% | 36.41x |
| axa.com | 1.62% | 33.89x |
| fleetfarm.com | 1.22% | 32.67x |
| johnhancock.com | 2.14% | 32.28x |
| pimco.com | 1.77% | 31.37x |
| bbb.org | 5.86% | 30.93x |
| golfgalaxy.com | 1.13% | 30.51x |
| lcms.org | 1.31% | 30.17x |
| fa-mag.com | 1.55% | 30.06x |
Composition Percentage:
The overlap percentage between the Financial Advisors audience and the Web attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Financial Advisors audience is Personal Investment & Advisor Researchers.
| Content Affinity | Composition | Index |
| Personal Investment & Advisor Researchers | 14.35% | 12.90x |
| ISPs & Local Services | 0.13% | 11.21x |
| Credit Unions & Consumer Protection | 0.56% | 10.86x |
| Personal Finance Researchers | 7.36% | 10.00x |
| Institutional Investing | 1.70% | 9.78x |
| Washington D.C. Hotels | 0.03% | 9.66x |
| Home Improvement Contractor | 1.95% | 9.51x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.43% | 9.49x |
| Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.49% | 9.31x |
| Rural Living | 0.14% | 9.16x |
Composition Percentage:
The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
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DEMOGRAPHICS
The Financial Advisors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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