Explore the Financial Advisors Audience
Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Financial Advisors audience.
INTERESTS
The Financial Advisors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Financial Advisors audience is Online Investors.
| Interest | Composition | Index |
| Online Investors | 23.14% | 14.24x |
| Employee Management & HR Researchers | 24.53% | 13.26x |
| Credit Score Researchers | 22.40% | 12.92x |
| Mortgage Researchers | 25.24% | 12.92x |
| Financially Aware (COVID-19 related) | 14.32% | 12.55x |
| Golf Course Researchers | 21.72% | 12.08x |
| Investment Management Professionals | 23.03% | 11.75x |
| Flight and Hotel Shoppers | 20.41% | 11.74x |
| Credit Union Researchers | 21.29% | 11.68x |
| Automotive Racing Enthusiasts | 14.89% | 11.49x |
Composition Percentage:
The overlap percentage between the Financial Advisors audience and the Interest attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
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APPAREL RETAILERS
The Financial Advisors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Financial Advisors audience is LOFT.
| Location | Composition | Index |
| LOFT | 0.01% | 1.61x |
| Chicos | 0.02% | 1.53x |
| Victoria's Secret | 0.02% | 1.32x |
| White House Black Market | 0.01% | 1.30x |
| American Eagle Outfitters | 0.01% | 1.25x |
| Journeys | 0.02% | 1.24x |
| Lane Bryant | 0.01% | 1.21x |
| Mens Wearhouse | 0.01% | 1.18x |
| Carhartt | 0.16% | 1.17x |
| Old Navy | 0.02% | 1.10x |
Composition Percentage:
The overlap percentage between the Financial Advisors audience and the Location attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
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WEBSITES
The Financial Advisors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.
| Website | Composition | Index |
| jhinvestments.com | 2.13% | 48.90x |
| journalofaccountancy.com | 1.03% | 20.83x |
| investmentnews.com | 2.13% | 20.48x |
| financenancy.com | 2.30% | 19.95x |
| southwest.com | 2.19% | 19.86x |
| answersite.com | 1.51% | 18.20x |
| lifestylogy.com | 1.51% | 17.76x |
| choicehotels.com | 2.12% | 17.61x |
| meredith.com | 1.57% | 17.42x |
| theweb.com | 1.42% | 16.94x |
Composition Percentage:
The overlap percentage between the Financial Advisors audience and the Web attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Financial Advisors audience is Credit Unions & Consumer Protection.
| Content Affinity | Composition | Index |
| Credit Unions & Consumer Protection | 0.12% | 13.00x |
| Home Improvement Contractor | 0.03% | 13.00x |
| Personal Investment & Advisor Researchers | 4.86% | 12.37x |
| Home Printing | 0.04% | 11.74x |
| Paper & Packaging | 0.09% | 10.27x |
| Institutional Investing | 0.37% | 10.10x |
| Franchising | 0.05% | 9.36x |
| Accounting | 1.97% | 9.31x |
| Chemicals | 0.08% | 8.77x |
| Insurance Cluster | 0.47% | 8.49x |
Composition Percentage:
The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
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DEMOGRAPHICS
The Financial Advisors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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