FINANCIAL ADVISORS

Audience Size: 2.8 Million Devices

View All Audiences

Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Financial Advisors audience.

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Mortgage Researchers.

Interest	Composition	Index
Mortgage Researchers	32.36%	23.25x
Credit Score Researchers	31.49%	22.98x
First Aid Researchers	28.03%	22.42x
Credit Union Researchers	29.33%	22.05x
Auto Insurance Shoppers	25.79%	21.52x
Online Calculator Users	28.04%	21.49x
Investment Management Professionals	35.03%	21.48x
Online Directory Searchers	25.91%	21.36x
Flower & Gift Basket Shoppers	30.21%	21.35x
Retired Health Insurance Researchers	24.63%	21.26x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is Talbots.

Location	Composition	Index
Talbots	0.03%	1.34x
Eddie Bauer	0.02%	1.32x
The North Face	0.02%	1.31x
Brooks Brothers	0.02%	1.29x
Chicos	0.05%	1.27x
Madewell	0.01%	1.25x
Jos A. Bank Clothiers	0.06%	1.22x
Ann Taylor	0.02%	1.18x
Express	0.03%	1.17x
White House Black Market	0.07%	1.17x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website	Composition	Index
jhinvestments.com	1.21%	73.87x
finra.org	1.86%	48.91x
johnhancock.com	2.11%	46.34x
hyatt.com	4.53%	40.68x
bbb.org	2.64%	40.22x
fa-mag.com	1.21%	38.72x
financial-planning.com	1.00%	37.95x
oppenheimerfunds.com	1.48%	37.93x
wealthmanagement.com	1.28%	37.75x
pimco.com	2.32%	35.69x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is ISPs & Local Services.

Content Affinity	Composition	Index
ISPs & Local Services	0.05%	19.52x
Personal Investment & Advisor Researchers	10.95%	19.37x
Home Improvement Contractor	0.87%	15.55x
Assorted Topics (Cooking, Games, Viral Media)	0.10%	15.01x
Credit Unions & Consumer Protection	0.46%	14.78x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.29%	14.64x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.37%	14.36x
Rural Living	0.08%	13.99x
Paper & Packaging	0.53%	13.77x
Discount Shopping	2.12%	13.71x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male