Dstillery Audiences

FINANCIAL ADVISORS

Audience Size: 3.4 Million Devices

Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Financial Advisors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Online Investors.

Interest Composition Index
Online Investors 23.14% 14.24x
Employee Management & HR Researchers 24.53% 13.26x
Credit Score Researchers 22.40% 12.92x
Mortgage Researchers 25.24% 12.92x
Financially Aware (COVID-19 related) 14.32% 12.55x
Golf Course Researchers 21.72% 12.08x
Investment Management Professionals 23.03% 11.75x
Flight and Hotel Shoppers 20.41% 11.74x
Credit Union Researchers 21.29% 11.68x
Automotive Racing Enthusiasts 14.89% 11.49x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is LOFT.

Location Composition Index
LOFT 0.01% 1.61x
Chicos 0.02% 1.53x
Victoria's Secret 0.02% 1.32x
White House Black Market 0.01% 1.30x
American Eagle Outfitters 0.01% 1.25x
Journeys 0.02% 1.24x
Lane Bryant 0.01% 1.21x
Mens Wearhouse 0.01% 1.18x
Carhartt 0.16% 1.17x
Old Navy 0.02% 1.10x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website Composition Index
jhinvestments.com 2.13% 48.90x
journalofaccountancy.com 1.03% 20.83x
investmentnews.com 2.13% 20.48x
financenancy.com 2.30% 19.95x
southwest.com 2.19% 19.86x
answersite.com 1.51% 18.20x
lifestylogy.com 1.51% 17.76x
choicehotels.com 2.12% 17.61x
meredith.com 1.57% 17.42x
theweb.com 1.42% 16.94x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is Credit Unions & Consumer Protection.

Content Affinity Composition Index
Credit Unions & Consumer Protection 0.12% 13.00x
Home Improvement Contractor 0.03% 13.00x
Personal Investment & Advisor Researchers 4.86% 12.37x
Home Printing 0.04% 11.74x
Paper & Packaging 0.09% 10.27x
Institutional Investing 0.37% 10.10x
Franchising 0.05% 9.36x
Accounting 1.97% 9.31x
Chemicals 0.08% 8.77x
Insurance Cluster 0.47% 8.49x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male