Dstillery Audiences

FINANCIAL ADVISORS

Audience Size: 3.2 Million Devices

Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Financial Advisors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Online Investors.

Interest Composition Index
Online Investors 22.99% 15.31x
Finance Continuing Education Researchers 13.70% 13.18x
Mortgage Researchers 19.56% 12.35x
Financially Aware (COVID-19 related) 10.08% 12.29x
Credit Score Researchers 16.70% 11.55x
Online Directory Searchers 11.79% 11.39x
Golf Course Researchers 15.40% 11.35x
Credit Union Researchers 14.66% 11.26x
Online Shoppers 15.11% 11.09x
Investment Management Professionals 17.89% 11.08x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is Talbots.

Location Composition Index
Talbots 0.02% 1.29x
Lululemon 0.01% 1.29x
H&M 0.02% 1.21x
LOFT 0.03% 1.17x
Lane Bryant 0.03% 1.15x
Chicos 0.03% 1.15x
White House Black Market 0.03% 1.12x
Mens Wearhouse 0.03% 1.09x
Gap 0.03% 1.07x
Eddie Bauer 0.01% 1.05x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website Composition Index
jhinvestments.com 1.66% 58.84x
fa-mag.com 1.39% 20.39x
likeswifty.com 1.29% 14.82x
advfn.com 1.00% 14.20x
stocknews.com 1.12% 13.75x
seekingalpha.com 3.46% 13.70x
insidermonkey.com 5.78% 12.79x
stockcharts.com 1.65% 12.50x
zacks.com 8.53% 12.45x
stockinvest.us 2.41% 12.42x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 2.50% 13.78x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.09% 10.59x
Personal Finance Researchers 0.88% 9.34x
Insurance Cluster 0.02% 9.07x
Accounting 0.62% 8.92x
Corporate Employment Pages 0.26% 8.89x
Machines & Industrial Supplies 0.05% 8.18x
Charity Walks 1.14% 7.11x
Telescopes 0.04% 7.09x
Mortgages & Insurance 0.25% 7.07x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male