FINANCIAL ADVISORS

Audience Size: 2.6 Million Devices

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Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Financial Advisors audience.

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Mortgage Researchers.

Interest	Composition	Index
Mortgage Researchers	32.76%	31.73x
Investment Management Professionals	34.74%	31.72x
Auto Insurance Shoppers	29.33%	31.17x
Credit Union Researchers	29.17%	30.75x
Credit Score Researchers	33.67%	30.62x
First Aid Researchers	29.34%	29.95x
Tax Filers	27.18%	29.93x
Online Directory Searchers	25.22%	29.55x
Retired Health Insurance Researchers	21.90%	29.50x
Flower & Gift Basket Shoppers	25.98%	29.11x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.43%	1.61x
LL Bean	0.01%	1.40x
Johnston and Murphy	0.18%	1.38x
Supreme	0.01%	1.38x
Bonobos	0.07%	1.36x
Columbia	0.02%	1.34x
Ralph Lauren	0.02%	1.33x
Mens Wearhouse	0.58%	1.33x
White House Black Market	0.27%	1.32x
Chicos	0.08%	1.31x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website	Composition	Index
jhinvestments.com	1.92%	106.61x
genworth.com	1.46%	66.77x
ml.com	1.34%	59.73x
irahelp.com	1.40%	58.03x
axa.com	1.77%	57.75x
fa-mag.com	2.02%	57.41x
troweprice.com	1.46%	54.09x
proshares.com	1.13%	53.91x
finra.org	4.25%	53.68x
cfp.net	1.30%	53.08x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is Personal Investment & Advisor Researchers.

Content Affinity	Composition	Index
Personal Investment & Advisor Researchers	18.36%	24.46x
ISPs & Local Services	0.12%	23.00x
Credit Unions & Consumer Protection	0.62%	18.49x
Home Improvement Contractor	1.84%	17.33x
Washington D.C. Hotels	0.02%	16.75x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales)	0.10%	16.70x
Rural Living	0.16%	16.55x
Personal Finance Researchers	9.40%	16.46x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.51%	15.96x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.41%	15.72x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male