Dstillery Audiences

FINANCIAL ADVISORS

Audience Size: 3.7 Million Devices

Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Financial Advisors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Online Investors.

Interest Composition Index
Online Investors 24.79% 15.58x
Mortgage Researchers 21.74% 14.34x
Credit Score Researchers 20.75% 14.24x
Financially Aware (COVID-19 related) 13.81% 13.88x
Employee Management & HR Researchers 25.04% 13.63x
Golf Course Researchers 19.73% 13.47x
Flight and Hotel Shoppers 17.55% 13.30x
Credit Union Researchers 17.56% 13.01x
Finance Continuing Education Researchers 16.14% 12.98x
Work Hard, Play Hard Travelers 14.68% 12.69x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.51x
LOFT 0.01% 1.40x
Victoria's Secret 0.02% 1.36x
Journeys 0.02% 1.35x
Aeropostale 0.01% 1.29x
White House Black Market 0.01% 1.22x
Maurices 0.02% 1.18x
Carhartt 0.11% 1.14x
Old Navy 0.01% 1.11x
Buckle 0.01% 1.10x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website Composition Index
jhinvestments.com 2.27% 54.06x
investmentnews.com 1.89% 22.63x
financenancy.com 1.14% 21.99x
answersite.com 1.04% 21.29x
theweb.com 1.01% 20.25x
choicehotels.com 1.22% 19.61x
shopping.net 1.82% 18.68x
taxfoundation.org 1.12% 18.50x
fa-mag.com 1.56% 17.44x
pga.com 1.11% 16.73x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 3.71% 14.56x
Credit Unions & Consumer Protection 0.06% 13.81x
Computer Printers 0.04% 12.78x
Institutional Investing 0.17% 12.40x
Franchising 0.03% 11.59x
Paper & Packaging 0.04% 10.51x
Chemicals 0.05% 10.39x
Electronic Cabling 0.08% 10.27x
Accounting 1.24% 10.05x
Insurance Cluster 0.22% 9.81x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male