FINANCIAL ADVISORS

Audience Size: 5.4 Million Devices

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Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Financial Advisors audience.

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Mortgage Researchers.

Interest	Composition	Index
Mortgage Researchers	33.35%	17.53x
Credit Score Researchers	33.67%	16.81x
Credit Union Researchers	29.82%	16.51x
First Aid Researchers	30.11%	16.41x
Investment Management Professionals	32.06%	16.39x
Retired Health Insurance Researchers	25.13%	16.22x
Spa and Pool Owners	26.80%	16.14x
Flower & Gift Basket Shoppers	28.98%	16.11x
Online Directory Searchers	26.49%	15.99x
Auto Insurance Shoppers	26.30%	15.92x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.04%	1.34x
REI	0.01%	1.34x
Talbots	0.03%	1.32x
Chicos	0.05%	1.23x
Madewell	0.02%	1.18x
Jos A. Bank Clothiers	0.04%	1.17x
Lululemon	0.04%	1.17x
White House Black Market	0.06%	1.15x
Brooks Brothers	0.03%	1.14x
Ann Taylor	0.01%	1.13x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website	Composition	Index
jhinvestments.com	1.28%	45.27x
johnhancock.com	1.32%	31.73x
fidelity.com	1.68%	28.50x
investorplace.com	1.03%	27.91x
lcms.org	1.20%	27.17x
pimco.com	1.90%	25.97x
bbb.org	1.15%	25.22x
edwardjones.com	2.62%	24.59x
fa-mag.com	1.09%	24.13x
hyatt.com	1.97%	23.57x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is ISPs & Local Services.

Content Affinity	Composition	Index
ISPs & Local Services	0.03%	18.41x
Personal Investment & Advisor Researchers	9.81%	17.04x
Assorted Topics (Cooking, Games, Viral Media)	0.08%	14.19x
Home Improvement Contractor	0.61%	14.00x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.21%	13.82x
Credit Unions & Consumer Protection	0.37%	13.36x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.27%	12.88x
Discount Shopping	1.64%	12.44x
Paper & Packaging	0.40%	12.27x
Rural Living	0.07%	11.70x

Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.

Index: A comparison of the Financial Advisors audience to the internet population.

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male