Dstillery Audiences

FINANCIAL ADVISORS

Audience Size: 3.1 Million Devices

Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Financial Advisors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Online Investors.

Interest Composition Index
Online Investors 23.61% 15.22x
Mortgage Researchers 18.90% 12.14x
Financially Aware (COVID-19 related) 11.49% 12.13x
Finance Continuing Education Researchers 14.77% 11.99x
Credit Score Researchers 16.73% 11.18x
Investment Management Professionals 19.27% 11.15x
Golf Course Researchers 15.91% 11.07x
Employee Management & HR Researchers 18.55% 10.86x
Online Shoppers 16.15% 10.63x
Credit Union Researchers 16.01% 10.50x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.65x
Eddie Bauer 0.01% 1.38x
Coach 0.01% 1.30x
Chicos 0.02% 1.30x
Banana Republic 0.02% 1.27x
Maurices 0.04% 1.25x
White House Black Market 0.02% 1.22x
Aeropostale 0.02% 1.15x
Mens Wearhouse 0.03% 1.13x
Carhartt 0.23% 1.11x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website Composition Index
jhinvestments.com 2.23% 57.18x
investmentnews.com 1.19% 22.52x
fa-mag.com 1.59% 19.91x
etf.com 1.09% 17.78x
likeswifty.com 1.67% 15.07x
marketbeat.com 1.09% 14.96x
advfn.com 1.18% 14.17x
mentalflare.com 2.29% 13.93x
stocknews.com 1.34% 13.09x
smarter.com 1.25% 12.84x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 3.36% 12.43x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 11.45x
Chemicals 0.02% 10.50x
Institutional Investing 0.03% 9.54x
Accounting 0.84% 9.23x
Bathrooms & Plumbing 0.04% 9.10x
Insurance Cluster 0.04% 8.79x
Personal Finance Researchers 1.06% 8.52x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.10% 7.81x
Oil & Energy 0.10% 7.76x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male