Dstillery Audiences

FINANCIAL ADVISORS

Audience Size: 3.6 Million Devices

Explore the Financial Advisors Audience

Below you'll find more information about the Financial Advisors audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Financial Advisors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Advisors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Advisors audience is Mortgage Researchers.

Interest Composition Index
Mortgage Researchers 27.82% 15.96x
Credit Score Researchers 25.66% 15.30x
Golf Course Researchers 23.41% 15.05x
Employee Management & HR Researchers 28.19% 15.03x
Online Investors 25.13% 14.68x
Life Insurance Researchers 25.57% 14.19x
Automotive Racing Enthusiasts 21.37% 14.09x
Ink & Toner Shoppers 22.50% 14.00x
Investment Management Professionals 23.86% 13.96x
First Aid Researchers 20.18% 13.93x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Interest attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Advisors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Advisors audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.34x
Victoria's Secret 0.01% 1.31x
Mens Wearhouse 0.01% 1.25x
Carhartt 0.16% 1.19x
Maurices 0.01% 1.17x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Location attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Advisors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Advisors audience is jhinvestments.com.

Website Composition Index
jhinvestments.com 2.67% 57.56x
fidelity.com 1.22% 34.65x
pimco.com 1.08% 32.76x
thetaxadviser.com 1.51% 28.06x
edwardjones.com 1.64% 27.90x
voya.com 1.31% 26.75x
guardianlife.com 1.13% 25.40x
investmentnews.com 2.75% 24.21x
rothira.com 1.67% 23.59x
thebrofessional.net 1.37% 23.10x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Web attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Advisors audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 7.03% 17.11x
Credit Unions & Consumer Protection 0.20% 16.41x
Home Improvement Contractor 0.06% 14.06x
Paper & Packaging 0.19% 13.67x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 12.55x
Institutional Investing 0.67% 12.46x
Accounting 2.88% 11.92x
Insurance Cluster 0.96% 11.36x
Farming & Agriculture 0.79% 11.12x
Environmentally Friendly Cars 0.01% 11.01x
Composition Percentage: The overlap percentage between the Financial Advisors audience and the Content Affinity attribute.
Index: A comparison of the Financial Advisors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Advisors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male