Dstillery Audiences

FINANCIAL INVESTORS

Audience Size: 3.5 Million Devices

Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Financial Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 57.33% 50.23x
Financial News Readers 41.90% 42.93x
Market Intelligence Researchers 45.50% 41.03x
Financial Business Intelligence Researchers 40.54% 39.45x
Finance Continuing Education Researchers 51.82% 37.63x
Executive Travelers 42.05% 37.00x
Liberal News Readers 35.86% 36.21x
Readers of Bengali Content 37.18% 33.72x
Retirement Planning Amid Covid-19 29.99% 33.57x
Tech News Enthusiasts 34.68% 32.68x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Hollister.

Location Composition Index
Hollister 0.01% 1.68x
Dressbarn 0.01% 1.54x
Gap 0.01% 1.29x
Buckle 0.01% 1.27x
Victoria's Secret 0.02% 1.27x
White House Black Market 0.01% 1.20x
Express 0.01% 1.17x
Chicos 0.01% 1.15x
Mens Wearhouse 0.01% 1.13x
Journeys 0.01% 1.06x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is forexlive.com.

Website Composition Index
forexlive.com 1.59% 43.83x
moneymaven.io 1.36% 43.53x
newsbtc.com 1.45% 43.18x
coindesk.com 2.11% 41.07x
efinancialcareers.com 1.50% 39.22x
thenewsrep.com 1.00% 38.81x
crn.com 1.05% 38.45x
defensenews.com 3.02% 38.26x
bitcoinist.com 2.87% 37.82x
thereformedbroker.com 1.33% 37.72x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.56% 25.08x
Retail Industry News 0.54% 21.24x
Personal Investment & Advisor Researchers 6.19% 20.26x
Oil & Energy 1.25% 19.77x
Business News & Information Readers 2.26% 19.20x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.53% 18.10x
Personal Finance Researchers 3.08% 17.93x
General Interest 0.06% 17.35x
Franchising 0.07% 17.06x
Mobile Industry Information 1.23% 17.04x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male