Explore the Financial Investors Audience
Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Financial Investors audience.
INTERESTS
The Financial Investors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.
| Interest | Composition | Index |
| Personal Stock Portfolio Managers | 41.15% | 49.96x |
| Financial News Readers | 30.89% | 44.48x |
| Market Intelligence Researchers | 36.95% | 42.47x |
| Finance Continuing Education Researchers | 42.40% | 41.24x |
| Financial Business Intelligence Researchers | 31.03% | 39.75x |
| Online Investors | 34.74% | 38.59x |
| Liberal News Readers | 23.65% | 35.96x |
| Online Shoppers | 27.42% | 35.51x |
| Investment Management Professionals | 35.72% | 34.91x |
| Readers of Bengali Content | 26.04% | 33.69x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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APPAREL RETAILERS
The Financial Investors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Financial Investors audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 0.02% | 1.63x |
| Bonobos | 0.04% | 1.54x |
| Jos A. Bank Clothiers | 0.31% | 1.45x |
| The North Face | 0.02% | 1.41x |
| American Apparel | 0.04% | 1.36x |
| LOFT | 0.06% | 1.34x |
| Armani | 0.04% | 1.32x |
| Banana Republic | 0.03% | 1.31x |
| Tommy Bahama | 0.02% | 1.31x |
| Eddie Bauer | 0.02% | 1.30x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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WEBSITES
The Financial Investors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Financial Investors audience is etf.com.
| Website | Composition | Index |
| etf.com | 1.60% | 43.86x |
| proshares.com | 1.11% | 42.59x |
| investorplace.com | 5.05% | 42.28x |
| morningstar.com | 3.47% | 37.28x |
| morningticker.com | 1.04% | 37.12x |
| 4-traders.com | 1.42% | 36.96x |
| dividendinvestor.com | 1.54% | 36.83x |
| spindices.com | 1.45% | 36.80x |
| stockinvest.us | 1.06% | 36.21x |
| zacks.com | 11.58% | 35.60x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Financial Investors audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 2.89% | 19.84x |
| Personal Investment & Advisor Researchers | 15.63% | 19.77x |
| Personal Finance Researchers | 11.06% | 18.13x |
| Retail Industry News | 1.71% | 16.74x |
| Environmentally Friendly Cars | 0.12% | 15.32x |
| Business News & Information Readers | 11.35% | 15.29x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.76% | 14.89x |
| Cars, Travel & Food | 0.59% | 14.57x |
| Mobile Industry Information | 1.92% | 14.31x |
| General Interest | 0.29% | 14.23x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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DEMOGRAPHICS
The Financial Investors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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