Dstillery Audiences

FINANCIAL INVESTORS

Audience Size: 4.5 Million Devices

Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Financial Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 62.74% 43.83x
Financial News Readers 48.47% 38.45x
Market Intelligence Researchers 52.08% 36.79x
Financial Business Intelligence Researchers 45.07% 35.18x
Finance Continuing Education Researchers 55.07% 33.13x
Liberal News Readers 37.51% 31.34x
Readers of Bengali Content 39.67% 29.71x
Federal Employee Benefits Researchers 38.41% 28.80x
Retired Government Employees 38.08% 28.68x
Online Investors 47.22% 28.47x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.68x
Jos A. Bank Clothiers 0.38% 1.61x
Topshop 0.02% 1.48x
Supreme 0.01% 1.42x
REI 0.02% 1.41x
White House Black Market 0.39% 1.39x
Mens Wearhouse 0.55% 1.36x
Johnston and Murphy 0.51% 1.29x
Patagonia 0.01% 1.20x
Club Monaco 0.01% 1.20x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is etf.com.

Website Composition Index
etf.com 1.10% 51.34x
investorplace.com 3.50% 46.77x
spindices.com 1.03% 44.64x
fa-mag.com 1.11% 42.70x
4-traders.com 1.02% 41.97x
morningstar.com 2.82% 41.78x
thefly.com 1.38% 40.63x
gurufocus.com 2.84% 40.18x
dividendinvestor.com 1.95% 39.49x
financial-planning.com 1.51% 38.72x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 13.95% 19.25x
Institutional Investing 2.97% 18.57x
Personal Finance Researchers 9.69% 18.06x
Retail Industry News 1.89% 16.39x
Environmentally Friendly Cars 0.11% 15.83x
Cars, Travel & Food 0.49% 14.81x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.61% 14.71x
Business News & Information Readers 11.28% 14.25x
General Interest 0.24% 13.36x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.81% 13.28x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male