FINANCIAL INVESTORS

Audience Size: 6.1 Million Devices

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Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Financial Investors audience.

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Financial News Readers.

Interest	Composition	Index
Financial News Readers	28.71%	23.58x
Personal Stock Portfolio Managers	66.35%	23.47x
Finance Continuing Education Researchers	36.36%	22.54x
Market Intelligence Researchers	33.16%	22.29x
Online Investors	33.67%	21.22x
Finance Industry	29.21%	20.28x
Financial Business Intelligence Researchers	27.90%	20.24x
Investment Management Professionals	36.13%	19.66x
Online Shoppers	27.17%	18.97x
Liberal News Readers	21.66%	18.48x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.

Index: A comparison of the Financial Investors audience to the internet population.

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.01%	1.61x
Patagonia	0.01%	1.36x
Tommy Bahama	0.02%	1.36x
Brooks Brothers	0.03%	1.32x
Free People	0.01%	1.26x
REI	0.01%	1.25x
Zara	0.02%	1.23x
Eddie Bauer	0.01%	1.22x
Saint Laurent Paris	0.01%	1.20x
Banana Republic	0.03%	1.20x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.

Index: A comparison of the Financial Investors audience to the internet population.

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is etftrends.com.

Website	Composition	Index
etftrends.com	0.06%	59.58x
wisdomtree.com	0.06%	54.44x
seeitmarket.com	0.28%	52.53x
simpleroptions.com	0.07%	52.20x
smarteranalyst.com	0.06%	51.86x
riabiz.com	0.05%	51.06x
dividendgrowthinvestor.com	0.11%	50.49x
stockrover.com	0.04%	49.93x
fortunefinancialadvisors.com	0.05%	49.72x
safehaven.com	0.07%	49.71x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.

Index: A comparison of the Financial Investors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	3.00%	16.41x
Personal Investment & Advisor Researchers	18.05%	15.72x
Personal Finance Researchers	11.77%	15.25x
Retail Industry News	1.68%	13.42x
Environmentally Friendly Cars	0.12%	12.92x
Business News & Information Readers	11.21%	12.41x
Mobile Industry Information	2.13%	11.77x
Stock Market Investing Researchers	57.07%	11.41x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet)	1.38%	11.37x
Franchising	0.41%	11.02x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.

Index: A comparison of the Financial Investors audience to the internet population.

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age and income brackets.

Age

65+

Income

$150,000-$249,999