Dstillery Audiences

FINANCIAL INVESTORS

Audience Size: 5.3 Million Devices

Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Financial Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 41.15% 49.96x
Financial News Readers 30.89% 44.48x
Market Intelligence Researchers 36.95% 42.47x
Finance Continuing Education Researchers 42.40% 41.24x
Financial Business Intelligence Researchers 31.03% 39.75x
Online Investors 34.74% 38.59x
Liberal News Readers 23.65% 35.96x
Online Shoppers 27.42% 35.51x
Investment Management Professionals 35.72% 34.91x
Readers of Bengali Content 26.04% 33.69x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Kate Spade.

Location Composition Index
Kate Spade 0.02% 1.63x
Bonobos 0.04% 1.54x
Jos A. Bank Clothiers 0.31% 1.45x
The North Face 0.02% 1.41x
American Apparel 0.04% 1.36x
LOFT 0.06% 1.34x
Armani 0.04% 1.32x
Banana Republic 0.03% 1.31x
Tommy Bahama 0.02% 1.31x
Eddie Bauer 0.02% 1.30x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is etf.com.

Website Composition Index
etf.com 1.60% 43.86x
proshares.com 1.11% 42.59x
investorplace.com 5.05% 42.28x
morningstar.com 3.47% 37.28x
morningticker.com 1.04% 37.12x
4-traders.com 1.42% 36.96x
dividendinvestor.com 1.54% 36.83x
spindices.com 1.45% 36.80x
stockinvest.us 1.06% 36.21x
zacks.com 11.58% 35.60x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.89% 19.84x
Personal Investment & Advisor Researchers 15.63% 19.77x
Personal Finance Researchers 11.06% 18.13x
Retail Industry News 1.71% 16.74x
Environmentally Friendly Cars 0.12% 15.32x
Business News & Information Readers 11.35% 15.29x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.76% 14.89x
Cars, Travel & Food 0.59% 14.57x
Mobile Industry Information 1.92% 14.31x
General Interest 0.29% 14.23x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male