Dstillery Audiences

FINANCIAL INVESTORS

Audience Size: 4.2 Million Devices

Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Financial Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 58.05% 42.12x
Financial News Readers 44.71% 35.04x
Market Intelligence Researchers 48.64% 34.97x
Financial Business Intelligence Researchers 43.91% 33.28x
Finance Continuing Education Researchers 50.25% 31.59x
Executive Travelers 44.30% 30.83x
Liberal News Readers 36.85% 29.24x
Readers of Bengali Content 36.59% 27.95x
Tech News Enthusiasts 36.07% 27.02x
Executive and C-Suite 31.83% 27.02x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.31x
Carhartt 0.12% 1.15x
Victoria's Secret 0.01% 0.96x
Mens Wearhouse 0.01% 0.96x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is dividendinvestor.com.

Website Composition Index
dividendinvestor.com 1.76% 41.67x
gurufocus.com 1.80% 41.45x
marketbeat.com 2.20% 37.25x
fudzilla.com 1.16% 35.54x
advisorhub.com 1.54% 35.51x
etfdailynews.com 1.01% 35.24x
fnlondon.com 1.02% 34.09x
autonews.com 1.96% 33.87x
institutionalinvestor.com 1.86% 33.38x
investmentnews.com 5.38% 32.80x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.90% 24.85x
Personal Investment & Advisor Researchers 9.93% 22.97x
Personal Finance Researchers 6.40% 21.52x
Retail Industry News 1.26% 21.38x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.34% 19.06x
Business News & Information Readers 7.37% 18.46x
Oil & Energy 2.58% 18.27x
Environmentally Friendly Cars 0.04% 17.72x
Clean Energy 1.41% 16.83x
Startup Investment 5.27% 16.58x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male