Dstillery Audiences

FINANCIAL INVESTORS

Audience Size: 1.9 Million Devices

Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Financial Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 55.51% 52.26x
Financial News Readers 40.31% 42.58x
Finance Continuing Education Researchers 51.43% 41.43x
Executive Travelers 37.78% 40.22x
Market Intelligence Researchers 44.07% 39.47x
Financial Business Intelligence Researchers 37.86% 37.76x
Telemedicine Content Readers 26.67% 36.44x
Small Business COVID-19 Relief Researchers 28.97% 34.67x
Liberal News Readers 33.46% 33.53x
Remdesivir Information Researchers 26.88% 32.37x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.96x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is forexlive.com.

Website Composition Index
forexlive.com 1.02% 54.14x
defensenews.com 1.64% 45.88x
gmauthority.com 2.53% 44.16x
bitcoinist.com 2.87% 41.48x
androidpolice.com 4.53% 40.14x
coindesk.com 1.23% 39.86x
automaatic.com 1.16% 38.72x
thereformedbroker.com 1.08% 38.40x
stockanalysis.com 1.31% 38.00x
ccn.com 14.29% 37.82x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.20% 27.61x
Oil & Energy 0.65% 23.10x
Retail Industry News 0.25% 22.92x
Business News & Information Readers 0.85% 21.19x
Personal Investment & Advisor Researchers 7.17% 21.05x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.00% 19.87x
Mobile Industry Information 0.79% 19.36x
Mining & Natural Resources 0.34% 18.98x
Personal Finance Researchers 2.64% 17.14x
Australia & New Zealand Media 2.27% 15.97x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male