Dstillery Audiences

FINANCIAL INVESTORS

Audience Size: 5.7 Million Devices

Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Financial Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Financial News Readers.

Interest Composition Index
Financial News Readers 32.44% 24.40x
Personal Stock Portfolio Managers 69.52% 23.92x
Finance Continuing Education Researchers 38.21% 23.52x
Market Intelligence Researchers 35.55% 23.22x
Online Investors 35.36% 21.82x
Financial Business Intelligence Researchers 29.67% 21.53x
Investment Management Professionals 35.22% 20.43x
Liberal News Readers 24.13% 19.72x
Online Shoppers 29.11% 19.44x
Readers of Bengali Content 26.92% 18.78x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Everlane.

Location Composition Index
Everlane 0.00% 1.59x
Saint Laurent Paris 0.01% 1.36x
Tommy Bahama 0.03% 1.32x
Zara 0.03% 1.30x
LOFT 0.05% 1.28x
Columbia 0.01% 1.27x
Uniqlo 0.01% 1.23x
Abercrombie & Fitch 0.03% 1.21x
Lorna Jane 0.01% 1.21x
Kate Spade 0.02% 1.19x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is investorplace.com.

Website Composition Index
investorplace.com 7.47% 50.53x
cboe.com 1.26% 49.82x
morningstar.com 4.28% 47.91x
etf.com 2.17% 46.29x
proshares.com 1.46% 44.55x
grindtv.com 1.06% 41.99x
investingchannel.com 1.61% 41.64x
morningticker.com 1.46% 41.31x
dealbreaker.com 1.20% 41.03x
4-traders.com 2.14% 40.10x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.92% 16.80x
Personal Investment & Advisor Researchers 17.75% 15.95x
Personal Finance Researchers 11.47% 15.58x
Retail Industry News 1.68% 13.79x
Environmentally Friendly Cars 0.12% 12.97x
Business News & Information Readers 11.35% 12.50x
Mobile Industry Information 1.99% 12.17x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.23% 11.77x
Stock Market Investing Researchers 56.89% 11.72x
Franchising 0.41% 11.45x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male