Dstillery Audiences

FINANCIAL INVESTORS

Audience Size: 5.6 Million Devices

Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Financial Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Financial News Readers.

Interest Composition Index
Financial News Readers 31.58% 24.53x
Personal Stock Portfolio Managers 70.18% 23.51x
Market Intelligence Researchers 36.89% 23.19x
Finance Continuing Education Researchers 41.08% 23.04x
Financial Business Intelligence Researchers 30.92% 21.89x
Online Investors 36.54% 21.09x
Liberal News Readers 23.45% 20.25x
Investment Management Professionals 37.03% 19.67x
Online Shoppers 31.71% 19.08x
Federal Employee Benefits Researchers 25.97% 18.80x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Intermix.

Location Composition Index
Intermix 0.01% 1.54x
Zara 0.04% 1.52x
Joe's Jeans 0.01% 1.51x
Patagonia 0.02% 1.50x
Levi Strauss 0.02% 1.48x
Ralph Lauren 0.01% 1.45x
Uniqlo 0.02% 1.44x
Calvin Klein 0.01% 1.43x
Chicos 0.06% 1.42x
Madewell 0.02% 1.41x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is investorplace.com.

Website Composition Index
investorplace.com 6.06% 53.23x
cboe.com 1.08% 52.63x
etf.com 1.95% 50.98x
proshares.com 1.34% 49.98x
morningstar.com 3.76% 48.27x
dividendinvestor.com 1.30% 45.80x
morningticker.com 1.21% 45.01x
4-traders.com 1.74% 44.69x
thefly.com 1.56% 41.98x
stockinvest.us 1.23% 41.14x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.81% 16.98x
Personal Investment & Advisor Researchers 16.40% 16.52x
Personal Finance Researchers 11.09% 15.66x
Retail Industry News 1.65% 14.44x
Environmentally Friendly Cars 0.11% 13.32x
Business News & Information Readers 11.32% 12.78x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.01% 12.68x
Mobile Industry Information 1.91% 12.38x
Cars, Travel & Food 0.72% 12.32x
Franchising 0.39% 12.07x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male