Explore the Financial Investors Audience
Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Financial Investors audience.
INTERESTS
The Financial Investors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Financial Investors audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 27.47% | 73.52x |
| Finance Continuing Education Researchers | 57.11% | 70.00x |
| Mortgage Researchers | 37.99% | 59.00x |
| Personal Stock Portfolio Managers | 38.04% | 55.78x |
| Telemedicine Content Readers | 20.35% | 54.07x |
| Financial News Readers | 38.87% | 52.63x |
| Commercial Banking Market Intelligence Researchers | 44.54% | 45.34x |
| Market Intelligence Researchers | 30.74% | 43.47x |
| Online Investors | 57.89% | 41.26x |
| Business Incorporating & LLC Filing Researchers | 30.67% | 39.34x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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APPAREL RETAILERS
The Financial Investors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Financial Investors audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.69x |
| Old Navy | 0.02% | 1.43x |
| Victoria's Secret | 0.01% | 1.39x |
| Mens Wearhouse | 0.01% | 1.34x |
| H&M | 0.01% | 1.32x |
| Carhartt | 0.01% | 1.28x |
| Zumiez | 0.02% | 1.25x |
| Urban Outfitters | 0.01% | 1.20x |
| Buckle | 0.01% | 1.16x |
| Chicos | 0.01% | 1.16x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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WEBSITES
The Financial Investors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Financial Investors audience is stocknews.com.
| Website | Composition | Index |
| stocknews.com | 1.32% | 59.36x |
| seekingalpha.com | 2.75% | 59.16x |
| etf.com | 1.85% | 57.92x |
| stockinvest.us | 5.66% | 55.72x |
| streetinsider.com | 5.08% | 55.45x |
| stocktitan.net | 1.02% | 54.94x |
| dividendearner.com | 1.28% | 53.10x |
| advfn.com | 2.20% | 50.81x |
| pulse2.com | 2.21% | 50.51x |
| stockhouse.com | 1.60% | 49.47x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Financial Investors audience is Mining & Natural Resources.
| Content Affinity | Composition | Index |
| Mining & Natural Resources | 0.16% | 35.92x |
| Personal Finance Researchers | 1.56% | 31.19x |
| Personal Investment & Advisor Researchers | 2.57% | 30.37x |
| Oil & Energy | 0.14% | 26.89x |
| Learning & Development Products | 0.12% | 26.82x |
| Canada Tax and Finance Research Cluster | 0.78% | 23.81x |
| Accounting | 1.58% | 23.37x |
| Clean Energy | 0.16% | 20.18x |
| International Travel | 0.78% | 19.71x |
| Canadian Real Estate Researcher Cluster | 0.16% | 18.24x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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DEMOGRAPHICS
The Financial Investors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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