Explore the Financial Investors Audience
Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Financial Investors audience.
INTERESTS
The Financial Investors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.
| Interest | Composition | Index |
| Personal Stock Portfolio Managers | 62.74% | 43.83x |
| Financial News Readers | 48.47% | 38.45x |
| Market Intelligence Researchers | 52.08% | 36.79x |
| Financial Business Intelligence Researchers | 45.07% | 35.18x |
| Finance Continuing Education Researchers | 55.07% | 33.13x |
| Liberal News Readers | 37.51% | 31.34x |
| Readers of Bengali Content | 39.67% | 29.71x |
| Federal Employee Benefits Researchers | 38.41% | 28.80x |
| Retired Government Employees | 38.08% | 28.68x |
| Online Investors | 47.22% | 28.47x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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APPAREL RETAILERS
The Financial Investors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Financial Investors audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.12% | 1.68x |
| Jos A. Bank Clothiers | 0.38% | 1.61x |
| Topshop | 0.02% | 1.48x |
| Supreme | 0.01% | 1.42x |
| REI | 0.02% | 1.41x |
| White House Black Market | 0.39% | 1.39x |
| Mens Wearhouse | 0.55% | 1.36x |
| Johnston and Murphy | 0.51% | 1.29x |
| Patagonia | 0.01% | 1.20x |
| Club Monaco | 0.01% | 1.20x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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WEBSITES
The Financial Investors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Financial Investors audience is etf.com.
| Website | Composition | Index |
| etf.com | 1.10% | 51.34x |
| investorplace.com | 3.50% | 46.77x |
| spindices.com | 1.03% | 44.64x |
| fa-mag.com | 1.11% | 42.70x |
| 4-traders.com | 1.02% | 41.97x |
| morningstar.com | 2.82% | 41.78x |
| thefly.com | 1.38% | 40.63x |
| gurufocus.com | 2.84% | 40.18x |
| dividendinvestor.com | 1.95% | 39.49x |
| financial-planning.com | 1.51% | 38.72x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Financial Investors audience is Personal Investment & Advisor Researchers.
| Content Affinity | Composition | Index |
| Personal Investment & Advisor Researchers | 13.95% | 19.25x |
| Institutional Investing | 2.97% | 18.57x |
| Personal Finance Researchers | 9.69% | 18.06x |
| Retail Industry News | 1.89% | 16.39x |
| Environmentally Friendly Cars | 0.11% | 15.83x |
| Cars, Travel & Food | 0.49% | 14.81x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.61% | 14.71x |
| Business News & Information Readers | 11.28% | 14.25x |
| General Interest | 0.24% | 13.36x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 2.81% | 13.28x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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DEMOGRAPHICS
The Financial Investors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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