FINANCIAL INVESTORS

Audience Size: 2.2 Million Devices

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Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Financial Investors audience.

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.

Interest	Composition	Index
Personal Stock Portfolio Managers	48.25%	63.00x
Financial News Readers	30.58%	50.22x
Finance Continuing Education Researchers	44.49%	49.58x
Executive Travelers	27.08%	49.43x
Telemedicine Content Readers	22.14%	44.67x
Small Business COVID-19 Relief Researchers	24.39%	44.38x
Market Intelligence Researchers	35.68%	42.83x
Financial Business Intelligence Researchers	29.28%	42.20x
Remdesivir Information Researchers	24.74%	40.73x
Retirement Financial Account Researchers	32.09%	39.67x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.

Index: A comparison of the Financial Investors audience to the internet population.

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Banana Republic.

Location	Composition	Index
Banana Republic	0.01%	1.42x
Gymboree	0.01%	1.40x
Express	0.01%	1.32x
Gap	0.01%	1.31x
Zumiez	0.01%	1.28x
White House Black Market	0.01%	1.23x
Lane Bryant	0.01%	1.21x
LOFT	0.01%	1.19x
Aeropostale	0.01%	1.05x
Chicos	0.01%	1.03x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.

Index: A comparison of the Financial Investors audience to the internet population.

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is seekingalpha.com.

Website	Composition	Index
seekingalpha.com	6.64%	51.16x
marketbeat.com	1.30%	50.11x
pulse2.com	2.19%	40.64x
stocknews.com	2.31%	39.04x
etf.com	1.86%	38.43x
streetinsider.com	5.24%	37.92x
investorplace.com	36.25%	35.35x
insidermonkey.com	14.15%	34.49x
awealthofcommonsense.com	2.95%	33.75x
dailygalaxy.com	1.44%	33.44x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.

Index: A comparison of the Financial Investors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Mining & Natural Resources.

Content Affinity	Composition	Index
Mining & Natural Resources	0.18%	30.43x
Personal Investment & Advisor Researchers	3.57%	26.82x
Retail Industry News	0.07%	23.26x
Business News & Information Readers	0.05%	22.39x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.19%	19.92x
Personal Finance Researchers	1.31%	17.99x
Space & National Security	5.55%	17.06x
Oil & Energy	0.09%	16.57x
Australia & New Zealand Media	1.25%	16.43x
Mobile Industry Information	0.27%	16.31x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.

Index: A comparison of the Financial Investors audience to the internet population.

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male