Dstillery Audiences

FINANCIAL INVESTORS

Audience Size: 3.8 Million Devices

Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Financial Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 57.84% 45.77x
Financial News Readers 43.92% 37.48x
Market Intelligence Researchers 44.53% 37.47x
Financial Business Intelligence Researchers 40.06% 35.21x
Retirement Planning Amid Covid-19 17.48% 33.59x
Finance Continuing Education Researchers 50.91% 33.47x
Executive Travelers 44.27% 32.33x
Liberal News Readers 35.19% 30.86x
Readers of Bengali Content 34.11% 29.23x
Tech News Enthusiasts 34.15% 27.85x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Chicos.

Location Composition Index
Chicos 0.01% 1.45x
Victoria's Secret 0.01% 1.31x
Old Navy 0.02% 1.26x
Carhartt 0.16% 1.17x
Mens Wearhouse 0.01% 1.14x
Maurices 0.01% 1.13x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is dividendinvestor.com.

Website Composition Index
dividendinvestor.com 1.30% 44.95x
gurufocus.com 1.42% 43.83x
marketbeat.com 1.63% 39.74x
advisorhub.com 1.20% 38.80x
etfdailynews.com 1.04% 37.91x
institutionalinvestor.com 1.30% 35.37x
investmentnews.com 4.01% 35.28x
autonews.com 1.54% 35.23x
pimco.com 1.15% 34.77x
janes.com 1.40% 32.83x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.42% 26.35x
Retail Industry News 1.07% 23.54x
Personal Investment & Advisor Researchers 9.30% 22.60x
Personal Finance Researchers 5.50% 21.53x
Oil & Energy 2.43% 19.70x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.29% 19.25x
Business News & Information Readers 5.41% 19.06x
General Interest 0.10% 17.78x
Clean Energy 1.07% 17.20x
Space & National Security 6.91% 16.34x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male