Dstillery Audiences

FINANCIAL INVESTORS

Audience Size: 6 Million Devices

Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Financial Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 63.80% 37.63x
Financial News Readers 48.39% 32.77x
Market Intelligence Researchers 51.26% 32.65x
Financial Business Intelligence Researchers 46.76% 30.94x
Liberal News Readers 40.66% 27.66x
Finance Continuing Education Researchers 54.31% 27.50x
Executive Travelers 50.59% 27.32x
Readers of Bengali Content 39.44% 26.35x
Federal Employee Benefits Researchers 40.68% 25.16x
Executive and C-Suite 36.63% 25.12x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is REI.

Location Composition Index
REI 0.02% 1.53x
American Apparel 0.03% 1.29x
Armani 0.02% 1.28x
Ann Taylor 0.02% 1.28x
Tommy Bahama 0.01% 1.26x
Bonobos 0.01% 1.23x
Lululemon 0.04% 1.19x
Urban Outfitters 0.03% 1.19x
Madewell 0.02% 1.17x
Chicos 0.05% 1.17x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is investorplace.com.

Website Composition Index
investorplace.com 1.33% 35.29x
morningstar.com 1.25% 33.18x
gurufocus.com 1.83% 32.40x
dividendinvestor.com 1.77% 30.58x
investors.com 11.15% 30.24x
nextbigfuture.com 2.06% 29.19x
marketbeat.com 2.21% 29.03x
fudzilla.com 1.14% 27.98x
thefly.com 1.11% 27.86x
autonews.com 1.90% 27.78x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 11.00% 19.09x
Institutional Investing 2.26% 18.76x
Personal Finance Researchers 7.03% 18.05x
Environmentally Friendly Cars 0.06% 16.93x
Retail Industry News 1.39% 16.62x
Cars, Travel & Food 0.28% 16.41x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.33% 15.80x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.10% 15.65x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.54% 15.56x
Oil & Energy 2.59% 14.70x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male