Dstillery Audiences

FINANCIAL INVESTORS

Audience Size: 4.6 Million Devices

Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Financial Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 44.21% 48.97x
Financial News Readers 33.75% 42.73x
Market Intelligence Researchers 37.01% 41.64x
Finance Continuing Education Researchers 42.70% 39.13x
Financial Business Intelligence Researchers 30.86% 39.04x
Online Investors 36.50% 36.56x
Liberal News Readers 26.22% 34.65x
Online Shoppers 27.66% 33.24x
Readers of Bengali Content 26.79% 32.46x
Investment Management Professionals 35.25% 32.18x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Bonobos.

Location Composition Index
Bonobos 0.09% 1.59x
Jos A. Bank Clothiers 0.42% 1.59x
Patagonia 0.02% 1.47x
Intermix 0.01% 1.46x
Johnston and Murphy 0.18% 1.43x
Topshop 0.02% 1.39x
Mens Wearhouse 0.57% 1.34x
Supreme 0.01% 1.32x
REI 0.02% 1.30x
White House Black Market 0.25% 1.27x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is etf.com.

Website Composition Index
etf.com 1.59% 55.96x
proshares.com 1.11% 53.80x
investorplace.com 5.12% 51.95x
spindices.com 1.42% 47.06x
4-traders.com 1.41% 45.56x
morningticker.com 1.06% 45.30x
irahelp.com 1.07% 44.68x
theoptionsguide.com 1.05% 44.67x
fa-mag.com 1.54% 44.39x
stockinvest.us 1.08% 43.79x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 14.96% 19.93x
Institutional Investing 2.97% 19.18x
Personal Finance Researchers 10.59% 18.55x
Retail Industry News 1.81% 16.72x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.74% 15.11x
Environmentally Friendly Cars 0.11% 14.96x
Cars, Travel & Food 0.56% 14.84x
Business News & Information Readers 11.43% 14.78x
Mobile Industry Information 1.96% 14.06x
General Interest 0.27% 13.99x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male