FINANCIAL INVESTORS

Audience Size: 2.9 Million Devices

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Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Financial Investors audience.

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.

Interest	Composition	Index
Personal Stock Portfolio Managers	56.97%	55.65x
Financial News Readers	40.29%	44.60x
Finance Continuing Education Researchers	51.95%	44.19x
Executive Travelers	38.05%	43.71x
Market Intelligence Researchers	44.29%	40.82x
Telemedicine Content Readers	25.69%	40.06x
Small Business COVID-19 Relief Researchers	29.30%	39.31x
Financial Business Intelligence Researchers	37.25%	39.28x
Remdesivir Information Researchers	28.27%	37.10x
Retirement Planning Amid Covid-19	29.40%	34.40x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.

Index: A comparison of the Financial Investors audience to the internet population.

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Lululemon.

Location	Composition	Index
Lululemon	0.01%	2.10x
Chicos	0.03%	1.66x
LOFT	0.02%	1.55x
White House Black Market	0.02%	1.55x
Talbots	0.01%	1.52x
Jos A. Bank Clothiers	0.02%	1.46x
Gap	0.02%	1.33x
Victoria's Secret	0.03%	1.31x
Banana Republic	0.02%	1.27x
Mens Wearhouse	0.03%	1.24x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.

Index: A comparison of the Financial Investors audience to the internet population.

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is bitcoinist.com.

Website	Composition	Index
bitcoinist.com	1.54%	46.84x
seekingalpha.com	18.74%	43.04x
pulse2.com	2.61%	41.82x
thefly.com	1.57%	41.05x
stockanalysis.com	1.17%	40.53x
marketbeat.com	2.81%	40.47x
warriortrading.com	1.52%	39.99x
investmentnews.com	1.99%	39.95x
fxempire.com	1.79%	39.48x
stocknews.com	3.87%	39.22x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.

Index: A comparison of the Financial Investors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	0.08%	32.68x
Business News & Information Readers	0.26%	25.24x
Oil & Energy	0.27%	23.70x
Personal Investment & Advisor Researchers	6.03%	23.40x
Mining & Natural Resources	0.23%	22.38x
Retail Industry News	0.10%	22.13x
Mobile Industry Information	0.47%	20.93x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	2.05%	20.19x
Personal Finance Researchers	2.30%	18.73x
Robotics	0.03%	17.70x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.

Index: A comparison of the Financial Investors audience to the internet population.

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male