Explore the Financial Investors Audience
Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Financial Investors audience.
INTERESTS
The Financial Investors audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.
| Interest | Composition | Index |
| Personal Stock Portfolio Managers | 63.80% | 37.63x |
| Financial News Readers | 48.39% | 32.77x |
| Market Intelligence Researchers | 51.26% | 32.65x |
| Financial Business Intelligence Researchers | 46.76% | 30.94x |
| Liberal News Readers | 40.66% | 27.66x |
| Finance Continuing Education Researchers | 54.31% | 27.50x |
| Executive Travelers | 50.59% | 27.32x |
| Readers of Bengali Content | 39.44% | 26.35x |
| Federal Employee Benefits Researchers | 40.68% | 25.16x |
| Executive and C-Suite | 36.63% | 25.12x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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APPAREL RETAILERS
The Financial Investors audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Financial Investors audience is REI.
| Location | Composition | Index |
| REI | 0.02% | 1.53x |
| American Apparel | 0.03% | 1.29x |
| Armani | 0.02% | 1.28x |
| Ann Taylor | 0.02% | 1.28x |
| Tommy Bahama | 0.01% | 1.26x |
| Bonobos | 0.01% | 1.23x |
| Lululemon | 0.04% | 1.19x |
| Urban Outfitters | 0.03% | 1.19x |
| Madewell | 0.02% | 1.17x |
| Chicos | 0.05% | 1.17x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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WEBSITES
The Financial Investors audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Financial Investors audience is investorplace.com.
| Website | Composition | Index |
| investorplace.com | 1.33% | 35.29x |
| morningstar.com | 1.25% | 33.18x |
| gurufocus.com | 1.83% | 32.40x |
| dividendinvestor.com | 1.77% | 30.58x |
| investors.com | 11.15% | 30.24x |
| nextbigfuture.com | 2.06% | 29.19x |
| marketbeat.com | 2.21% | 29.03x |
| fudzilla.com | 1.14% | 27.98x |
| thefly.com | 1.11% | 27.86x |
| autonews.com | 1.90% | 27.78x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Financial Investors audience is Personal Investment & Advisor Researchers.
| Content Affinity | Composition | Index |
| Personal Investment & Advisor Researchers | 11.00% | 19.09x |
| Institutional Investing | 2.26% | 18.76x |
| Personal Finance Researchers | 7.03% | 18.05x |
| Environmentally Friendly Cars | 0.06% | 16.93x |
| Retail Industry News | 1.39% | 16.62x |
| Cars, Travel & Food | 0.28% | 16.41x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.33% | 15.80x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 3.10% | 15.65x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.54% | 15.56x |
| Oil & Energy | 2.59% | 14.70x |
Composition Percentage:
The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
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DEMOGRAPHICS
The Financial Investors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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