Dstillery Audiences

FINANCIAL INVESTORS

Audience Size: 6.1 Million Devices

Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 6.1 million unique devices whose actions qualify for the Financial Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Financial News Readers.

Interest Composition Index
Financial News Readers 28.71% 23.58x
Personal Stock Portfolio Managers 66.35% 23.47x
Finance Continuing Education Researchers 36.36% 22.54x
Market Intelligence Researchers 33.16% 22.29x
Online Investors 33.67% 21.22x
Finance Industry 29.21% 20.28x
Financial Business Intelligence Researchers 27.90% 20.24x
Investment Management Professionals 36.13% 19.66x
Online Shoppers 27.17% 18.97x
Liberal News Readers 21.66% 18.48x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.61x
Patagonia 0.01% 1.36x
Tommy Bahama 0.02% 1.36x
Brooks Brothers 0.03% 1.32x
Free People 0.01% 1.26x
REI 0.01% 1.25x
Zara 0.02% 1.23x
Eddie Bauer 0.01% 1.22x
Saint Laurent Paris 0.01% 1.20x
Banana Republic 0.03% 1.20x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is etftrends.com.

Website Composition Index
etftrends.com 0.06% 59.58x
wisdomtree.com 0.06% 54.44x
seeitmarket.com 0.28% 52.53x
simpleroptions.com 0.07% 52.20x
smarteranalyst.com 0.06% 51.86x
riabiz.com 0.05% 51.06x
dividendgrowthinvestor.com 0.11% 50.49x
stockrover.com 0.04% 49.93x
fortunefinancialadvisors.com 0.05% 49.72x
safehaven.com 0.07% 49.71x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 3.00% 16.41x
Personal Investment & Advisor Researchers 18.05% 15.72x
Personal Finance Researchers 11.77% 15.25x
Retail Industry News 1.68% 13.42x
Environmentally Friendly Cars 0.12% 12.92x
Business News & Information Readers 11.21% 12.41x
Mobile Industry Information 2.13% 11.77x
Stock Market Investing Researchers 57.07% 11.41x
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 1.38% 11.37x
Franchising 0.41% 11.02x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999