FINANCIAL INVESTORS

Audience Size: 4.7 Million Devices

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Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Financial Investors audience.

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.

Interest	Composition	Index
Personal Stock Portfolio Managers	58.92%	50.84x
Financial News Readers	46.59%	43.52x
Market Intelligence Researchers	51.94%	42.35x
Financial Business Intelligence Researchers	44.50%	40.73x
Finance Continuing Education Researchers	53.96%	37.17x
Liberal News Readers	38.42%	35.63x
Readers of Bengali Content	39.18%	33.96x
Executive and C-Suite	35.81%	33.04x
Federal Employee Benefits Researchers	37.86%	32.53x
Online Investors	43.50%	32.48x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.

Index: A comparison of the Financial Investors audience to the internet population.

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Madewell.

Location	Composition	Index
Madewell	0.01%	1.62x
Bonobos	0.03%	1.53x
The North Face	0.02%	1.40x
Chicos	0.05%	1.39x
Club Monaco	0.01%	1.38x
Lululemon	0.04%	1.37x
REI	0.01%	1.35x
Armani	0.02%	1.34x
Uniqlo	0.02%	1.33x
Kate Spade	0.02%	1.33x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.

Index: A comparison of the Financial Investors audience to the internet population.

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is investorplace.com.

Website	Composition	Index
investorplace.com	2.57%	49.36x
morningstar.com	2.13%	44.87x
gurufocus.com	2.52%	43.64x
financial-planning.com	1.15%	42.71x
wealthmanagement.com	1.44%	41.53x
finra.org	1.60%	41.08x
ethereumworldnews.com	1.19%	40.61x
dividendinvestor.com	1.95%	40.38x
thefly.com	1.28%	39.24x
nextbigfuture.com	2.88%	38.96x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.

Index: A comparison of the Financial Investors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Personal Investment & Advisor Researchers.

Content Affinity	Composition	Index
Personal Investment & Advisor Researchers	12.60%	22.27x
Institutional Investing	2.90%	20.97x
Personal Finance Researchers	8.54%	20.70x
Retail Industry News	1.77%	19.17x
Environmentally Friendly Cars	0.09%	19.14x
Cars, Travel & Food	0.39%	18.04x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.46%	17.53x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	2.97%	16.85x
Business News & Information Readers	10.68%	16.40x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.64%	16.30x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.

Index: A comparison of the Financial Investors audience to the internet population.

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male