Dstillery Audiences

FINANCIAL INVESTORS

Audience Size: 1.6 Million Devices

Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Financial Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Executive Travelers.

Interest Composition Index
Executive Travelers 27.47% 73.52x
Finance Continuing Education Researchers 57.11% 70.00x
Mortgage Researchers 37.99% 59.00x
Personal Stock Portfolio Managers 38.04% 55.78x
Telemedicine Content Readers 20.35% 54.07x
Financial News Readers 38.87% 52.63x
Commercial Banking Market Intelligence Researchers 44.54% 45.34x
Market Intelligence Researchers 30.74% 43.47x
Online Investors 57.89% 41.26x
Business Incorporating & LLC Filing Researchers 30.67% 39.34x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.69x
Old Navy 0.02% 1.43x
Victoria's Secret 0.01% 1.39x
Mens Wearhouse 0.01% 1.34x
H&M 0.01% 1.32x
Carhartt 0.01% 1.28x
Zumiez 0.02% 1.25x
Urban Outfitters 0.01% 1.20x
Buckle 0.01% 1.16x
Chicos 0.01% 1.16x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is stocknews.com.

Website Composition Index
stocknews.com 1.32% 59.36x
seekingalpha.com 2.75% 59.16x
etf.com 1.85% 57.92x
stockinvest.us 5.66% 55.72x
streetinsider.com 5.08% 55.45x
stocktitan.net 1.02% 54.94x
dividendearner.com 1.28% 53.10x
advfn.com 2.20% 50.81x
pulse2.com 2.21% 50.51x
stockhouse.com 1.60% 49.47x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Mining & Natural Resources.

Content Affinity Composition Index
Mining & Natural Resources 0.16% 35.92x
Personal Finance Researchers 1.56% 31.19x
Personal Investment & Advisor Researchers 2.57% 30.37x
Oil & Energy 0.14% 26.89x
Learning & Development Products 0.12% 26.82x
Canada Tax and Finance Research Cluster 0.78% 23.81x
Accounting 1.58% 23.37x
Clean Energy 0.16% 20.18x
International Travel 0.78% 19.71x
Canadian Real Estate Researcher Cluster 0.16% 18.24x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male