FINANCIAL INVESTORS

Audience Size: 3.4 Million Devices

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Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Financial Investors audience.

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.

Interest	Composition	Index
Personal Stock Portfolio Managers	58.89%	44.85x
Financial News Readers	41.09%	36.89x
Finance Continuing Education Researchers	52.65%	36.05x
Executive Travelers	39.37%	34.76x
Market Intelligence Researchers	44.47%	34.10x
Financial Business Intelligence Researchers	36.41%	32.81x
Telemedicine Content Readers	27.35%	32.54x
Small Business COVID-19 Relief Researchers	30.32%	31.18x
Liberal News Readers	31.55%	29.39x
Remdesivir Information Researchers	27.15%	29.35x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.

Index: A comparison of the Financial Investors audience to the internet population.

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Express.

Location	Composition	Index
Express	0.01%	1.49x
Banana Republic	0.01%	1.42x
White House Black Market	0.01%	1.41x
Mens Wearhouse	0.01%	1.10x
Journeys	0.01%	1.00x
Carhartt	0.10%	0.99x
Victoria's Secret	0.01%	0.98x
The Childrens Place	0.01%	0.98x
Maurices	0.01%	0.97x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.

Index: A comparison of the Financial Investors audience to the internet population.

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is bitcoinist.com.

Website	Composition	Index
bitcoinist.com	2.16%	39.61x
thefly.com	1.83%	38.87x
defensenews.com	1.05%	38.20x
pulse2.com	2.83%	37.43x
seekingalpha.com	25.15%	36.24x
stockanalysis.com	1.26%	35.62x
gmauthority.com	1.75%	35.56x
etf.com	2.72%	34.67x
streetinsider.com	9.58%	33.47x
stocknews.com	4.62%	33.46x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.

Index: A comparison of the Financial Investors audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	0.17%	27.07x
Oil & Energy	0.51%	22.45x
Business News & Information Readers	0.62%	21.61x
Personal Investment & Advisor Researchers	7.29%	20.16x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	1.96%	18.31x
Retail Industry News	0.18%	18.27x
Mining & Natural Resources	0.27%	17.76x
Mobile Industry Information	0.67%	16.73x
Personal Finance Researchers	2.52%	16.42x
Assorted Topics (Power Trains, Drones, Web Design)	0.40%	15.29x

Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.

Index: A comparison of the Financial Investors audience to the internet population.

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male