Dstillery Audiences

FINANCIAL INVESTORS

Audience Size: 2.3 Million Devices

Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Financial Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 57.14% 49.35x
Financial News Readers 42.56% 41.42x
Market Intelligence Researchers 45.51% 38.61x
Finance Continuing Education Researchers 51.32% 38.60x
Financial Business Intelligence Researchers 40.08% 37.09x
Executive Travelers 40.33% 37.05x
Liberal News Readers 35.40% 33.95x
Telemedicine Content Readers 27.54% 32.49x
Small Business COVID-19 Relief Researchers 28.28% 32.15x
Retirement Planning Amid Covid-19 29.89% 31.19x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.08x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is newsbtc.com.

Website Composition Index
newsbtc.com 1.04% 42.75x
forexlive.com 1.15% 42.02x
coindesk.com 1.45% 39.76x
thefly.com 2.39% 38.52x
stocknews.com 3.66% 37.66x
thereformedbroker.com 1.10% 37.43x
defensenews.com 2.08% 36.88x
awealthofcommonsense.com 1.83% 34.43x
streetinsider.com 9.27% 32.90x
bitcoinist.com 2.64% 32.68x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.32% 28.17x
Retail Industry News 0.36% 22.44x
Oil & Energy 0.84% 21.86x
Personal Investment & Advisor Researchers 6.44% 21.27x
General Interest 0.05% 21.25x
Business News & Information Readers 1.41% 21.24x
Franchising 0.04% 20.17x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.15% 19.99x
Mobile Industry Information 0.97% 19.33x
Personal Finance Researchers 2.64% 18.56x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male