Dstillery Audiences

FINANCIAL INVESTORS

Audience Size: 3 Million Devices

Explore the Financial Investors Audience

Below you'll find more information about the Financial Investors audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Financial Investors audience.

Dstillery Crafted Audiences

INTERESTS

The Financial Investors audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial Investors audience is Personal Stock Portfolio Managers.

Interest Composition Index
Personal Stock Portfolio Managers 57.97% 40.31x
Financial News Readers 45.43% 32.32x
Market Intelligence Researchers 48.16% 31.76x
Finance Continuing Education Researchers 49.36% 30.34x
Financial Business Intelligence Researchers 43.49% 30.25x
Executive Travelers 41.76% 28.75x
Retirement Planning Amid Covid-19 30.02% 28.41x
Liberal News Readers 38.56% 26.48x
Readers of Bengali Content 37.40% 25.86x
Executive and C-Suite 32.03% 24.53x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Interest attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial Investors audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial Investors audience is LOFT.

Location Composition Index
LOFT 0.01% 1.60x
White House Black Market 0.01% 1.48x
Express 0.01% 1.47x
Victoria's Secret 0.02% 1.35x
Journeys 0.02% 1.33x
Mens Wearhouse 0.02% 1.32x
Old Navy 0.02% 1.29x
Carhartt 0.17% 1.16x
Chicos 0.01% 1.13x
The Childrens Place 0.01% 1.08x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Location attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial Investors audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial Investors audience is dividendinvestor.com.

Website Composition Index
dividendinvestor.com 1.02% 40.83x
gurufocus.com 1.19% 40.12x
marketbeat.com 1.33% 36.48x
advisorhub.com 1.03% 36.30x
autonews.com 1.32% 32.55x
institutionalinvestor.com 1.05% 32.38x
moneymaven.io 2.29% 32.05x
janes.com 1.22% 31.58x
forexlive.com 2.37% 31.09x
newsbtc.com 2.35% 30.38x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Web attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial Investors audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 1.16% 23.64x
Retail Industry News 0.93% 19.81x
Personal Investment & Advisor Researchers 8.72% 19.27x
Personal Finance Researchers 4.93% 18.46x
Oil & Energy 2.08% 17.91x
Business News & Information Readers 4.40% 17.47x
General Interest 0.09% 17.21x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.51% 16.71x
Mobile Industry Information 1.77% 15.65x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.14% 14.89x
Composition Percentage: The overlap percentage between the Financial Investors audience and the Content Affinity attribute.
Index: A comparison of the Financial Investors audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial Investors audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male