FINANCIAL NEWS READERS

Audience Size: 2.1 Million Devices

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Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Financial News Readers audience.

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	70.26%	85.78x
Financial Business Intelligence Researchers	65.89%	79.76x
Personal Stock Portfolio Managers	61.34%	70.68x
Executive and C-Suite	53.85%	69.66x
Boston Trip Planners	57.95%	68.48x
Cholesterol Researchers	59.58%	68.15x
TV Advertising Professionals	59.34%	67.40x
Market Intelligence Researchers	60.15%	66.97x
Advertising Professionals	60.67%	66.85x
Mens Fitness Publication Readers	59.30%	64.62x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Forever 21.

Location	Composition	Index
Forever 21	0.01%	2.34x
Mens Wearhouse	0.03%	1.81x
Jos A. Bank Clothiers	0.01%	1.72x
Buckle	0.02%	1.65x
Victoria's Secret	0.02%	1.52x
Chicos	0.02%	1.43x
Banana Republic	0.01%	1.43x
Express	0.01%	1.38x
White House Black Market	0.01%	1.29x
The Childrens Place	0.02%	1.22x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is gurufocus.com.

Website	Composition	Index
gurufocus.com	1.23%	41.57x
advisorhub.com	1.14%	39.88x
moneymaven.io	2.83%	39.52x
recode.net	2.01%	37.84x
defenseone.com	2.03%	36.84x
armstrongeconomics.com	1.45%	36.71x
autonews.com	1.47%	36.22x
archaeology.org	1.65%	36.00x
star2.com	1.15%	35.67x
technologyreview.com	2.31%	35.61x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	1.27%	33.36x
Retail Industry News	1.08%	30.82x
Australia & New Zealand Media	6.19%	29.64x
Public Policy Media	5.67%	29.44x
Local & Travel England - Northern England	0.42%	28.56x
Ireland Cluster	17.08%	26.76x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.35%	25.56x
Assorted Topics (Power Trains, Drones, Web Design)	2.02%	24.88x
Business News & Information Readers	4.70%	24.84x
Oil & Energy	2.12%	24.79x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male