Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 1.5 Million Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 71.04% 73.36x
Financial Business Intelligence Researchers 68.76% 70.23x
Cholesterol Researchers 53.08% 64.18x
Boston Trip Planners 57.35% 61.58x
Advertising Professionals 56.88% 60.74x
Mens Fitness Publication Readers 54.20% 60.47x
Executive and C-Suite 52.53% 60.18x
Market Intelligence Researchers 64.73% 60.05x
Personal Stock Portfolio Managers 62.38% 59.43x
TV Advertising Professionals 54.04% 59.25x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.98x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is forexlive.com.

Website Composition Index
forexlive.com 1.33% 71.41x
maravipost.com 1.11% 66.54x
newsbtc.com 1.01% 63.69x
automaatic.com 1.81% 61.45x
sputniknews.com 2.41% 59.68x
defensenews.com 2.04% 58.02x
theamericanmirror.com 1.64% 57.29x
timesofmalta.com 1.01% 56.89x
fee.org 1.48% 53.41x
mediamatters.org 1.19% 53.09x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.29% 40.50x
Cuba & Mexico Media 0.31% 32.04x
Australia & New Zealand Media 4.47% 31.42x
Oil & Energy 0.86% 30.69x
Business News & Information Readers 1.22% 30.40x
London Tourism & Events 0.12% 29.24x
Public Policy Media 3.33% 28.76x
Ireland Cluster 9.95% 27.17x
Environmental Conservation 0.09% 25.24x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.16% 25.05x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male