FINANCIAL NEWS READERS

Audience Size: 2.1 Million Devices

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Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Financial News Readers audience.

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	70.90%	71.59x
Financial Business Intelligence Researchers	68.92%	67.05x
Boston Trip Planners	58.38%	58.88x
Cholesterol Researchers	56.57%	58.56x
Market Intelligence Researchers	63.66%	57.40x
Advertising Professionals	60.42%	57.14x
Personal Stock Portfolio Managers	65.07%	57.02x
TV Advertising Professionals	58.73%	56.79x
Mens Fitness Publication Readers	56.73%	56.78x
Executive and C-Suite	55.52%	56.52x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Talbots.

Location	Composition	Index
Talbots	0.01%	2.05x
Journeys	0.02%	1.13x
Carhartt	0.14%	1.10x
Victoria's Secret	0.02%	1.07x
Express	0.01%	1.03x
Old Navy	0.01%	0.98x
Mens Wearhouse	0.01%	0.94x
Maurices	0.01%	0.85x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is moneymaven.io.

Website	Composition	Index
moneymaven.io	1.98%	63.30x
forexlive.com	2.19%	60.21x
armstrongeconomics.com	1.18%	59.15x
connexionfrance.com	1.90%	58.88x
defenseone.com	1.36%	58.73x
archaeology.org	1.19%	58.32x
maravipost.com	1.89%	57.51x
thenewsrep.com	1.45%	56.22x
technologyreview.com	1.30%	55.75x
sputniknews.com	4.55%	54.23x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity	Composition	Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.14%	35.18x
Institutional Investing	0.66%	29.80x
Australia & New Zealand Media	5.17%	26.75x
Retail Industry News	0.68%	26.68x
Public Policy Media	4.46%	25.38x
Assorted Topics (Power Trains, Drones, Web Design)	1.67%	24.52x
Ireland Cluster	14.20%	24.30x
Oil & Energy	1.53%	24.04x
Cuba & Mexico Media	0.52%	21.83x
Business News & Information Readers	2.54%	21.58x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male