Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 3.2 Million Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 68.44% 63.70x
Financial Business Intelligence Researchers 68.07% 60.50x
Personal Stock Portfolio Managers 63.70% 55.34x
Market Intelligence Researchers 61.12% 52.22x
Boston Trip Planners 58.51% 51.23x
Executive and C-Suite 55.45% 51.21x
Cholesterol Researchers 56.74% 50.70x
TV Advertising Professionals 57.42% 50.19x
Mens Fitness Publication Readers 56.65% 49.32x
Readers of Bengali Content 56.88% 48.41x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.66x
The North Face 0.02% 1.59x
Urban Outfitters 0.03% 1.41x
REI 0.01% 1.38x
Jos A. Bank Clothiers 0.04% 1.33x
White House Black Market 0.05% 1.33x
Madewell 0.02% 1.33x
Lululemon 0.03% 1.31x
Talbots 0.03% 1.29x
Brooks Brothers 0.02% 1.28x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is ntknetwork.com.

Website Composition Index
ntknetwork.com 2.64% 61.21x
weeklystandard.com 4.51% 54.52x
moneyish.com 1.64% 52.93x
financial-planning.com 1.11% 50.53x
thereformedbroker.com 1.13% 49.45x
investorplace.com 2.05% 47.76x
ethereumworldnews.com 1.15% 47.36x
wealthmanagement.com 1.32% 46.51x
recode.net 6.75% 45.80x
theamericanmirror.com 5.15% 45.58x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.45% 24.67x
Australia & New Zealand Media 7.35% 23.25x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.15% 22.40x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.76% 21.87x
Public Policy Media 6.40% 21.13x
Local & Travel England - North Midlands 0.09% 21.00x
Personal Investment & Advisor Researchers 11.07% 20.48x
Retail Industry News 1.77% 20.42x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.38% 20.07x
Institutional Investing 2.61% 19.87x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male