FINANCIAL NEWS READERS

Audience Size: 1.7 Million Devices

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Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Financial News Readers audience.

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	69.42%	71.09x
Financial Business Intelligence Researchers	66.06%	69.65x
Cholesterol Researchers	49.03%	62.14x
Personal Stock Portfolio Managers	61.28%	59.85x
Boston Trip Planners	54.31%	59.50x
Executive and C-Suite	51.46%	58.27x
Mens Fitness Publication Readers	53.95%	58.23x
Advertising Professionals	56.15%	58.23x
Market Intelligence Researchers	62.85%	57.93x
TV Advertising Professionals	51.57%	56.84x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Lululemon.

Location	Composition	Index
Lululemon	0.02%	2.66x
Eddie Bauer	0.01%	1.64x
White House Black Market	0.02%	1.62x
Hollister	0.02%	1.50x
Chicos	0.02%	1.47x
Jos A. Bank Clothiers	0.02%	1.46x
Gymboree	0.02%	1.46x
LOFT	0.02%	1.35x
Mens Wearhouse	0.03%	1.32x
Lane Bryant	0.02%	1.30x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is automaatic.com.

Website	Composition	Index
automaatic.com	1.20%	70.17x
ccn.com	12.86%	60.47x
thelifehacker.org	1.06%	60.18x
nationalmemo.com	2.15%	56.51x
arynews.tv	2.04%	56.19x
ekathimerini.com	1.76%	55.31x
gmauthority.com	1.13%	54.62x
manrepeller.com	2.20%	54.54x
bitcoinist.com	1.80%	53.12x
asiatimes.com	4.26%	52.10x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Cuba & Mexico Media.

Content Affinity	Composition	Index
Cuba & Mexico Media	0.15%	39.46x
Business News & Information Readers	0.34%	32.61x
Oil & Energy	0.35%	30.87x
Australia & New Zealand Media	3.69%	29.98x
Environmental Conservation	0.10%	27.16x
Ireland Cluster	6.99%	24.81x
Public Policy Media	2.27%	24.34x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	2.36%	23.25x
Pharmacy	0.34%	23.23x
Retail Industry News	0.11%	22.77x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male