FINANCIAL NEWS READERS

Audience Size: 2.3 Million Devices

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Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Financial News Readers audience.

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	59.44%	50.72x
Financial Business Intelligence Researchers	65.61%	47.59x
Market Intelligence Researchers	59.03%	39.69x
Finance Industry	51.53%	35.78x
Executive and C-Suite	53.23%	35.77x
Cholesterol Researchers	46.26%	34.87x
Readers of Bengali Content	50.41%	34.86x
Mens Fitness Publication Readers	44.34%	34.31x
TV Advertising Professionals	47.52%	34.30x
Entertainment Industry Decision Makers	45.71%	32.54x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.00%	1.70x
Club Monaco	0.01%	1.65x
American Apparel	0.03%	1.62x
Patagonia	0.01%	1.60x
Kate Spade	0.02%	1.55x
Levi Strauss	0.01%	1.51x
Intermix	0.01%	1.45x
Brooks Brothers	0.02%	1.40x
Free People	0.01%	1.36x
Saint Laurent Paris	0.01%	1.34x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is france24.com.

Website	Composition	Index
france24.com	1.96%	91.69x
peacefmonline.com	0.25%	90.63x
afr.com	0.68%	85.50x
marketfolly.com	0.28%	83.64x
seeitmarket.com	0.44%	82.36x
hookandbullet.com	0.23%	80.28x
weekfacts.com	0.43%	79.43x
showbiz411.com	0.31%	78.49x
powerlineblog.com	0.91%	78.38x
wogx.com	0.61%	78.34x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	4.50%	24.63x
Assorted Topics #11662 (Viral Media, Paid Traffic)	8.11%	24.15x
Retail Industry News	2.52%	20.19x
Cars, Travel & Food	2.00%	19.59x
Public Policy Media	5.88%	18.90x
Middle East News	9.33%	18.43x
Personal Investment & Advisor Researchers	20.93%	18.22x
Local & Travel England - North Midlands	0.06%	18.22x
Asia Travel	10.07%	17.19x
Mobile Industry Information	3.08%	17.08x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age and income brackets.

Age

18-24

Income

Over $250,000