Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 2.5 Million Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 67.95% 59.59x
Financial Business Intelligence Researchers 64.15% 56.37x
Cholesterol Researchers 53.25% 49.97x
Personal Stock Portfolio Managers 61.92% 49.00x
Executive and C-Suite 50.94% 48.68x
TV Advertising Professionals 54.18% 48.35x
Market Intelligence Researchers 56.58% 47.60x
Boston Trip Planners 56.42% 47.48x
Advertising Professionals 56.67% 47.21x
Mens Fitness Publication Readers 53.57% 46.18x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.29x
Victoria's Secret 0.01% 1.27x
Old Navy 0.02% 1.23x
Carhartt 0.16% 1.15x
Maurices 0.01% 1.08x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is ntknetwork.com.

Website Composition Index
ntknetwork.com 1.04% 51.55x
gurufocus.com 1.49% 45.37x
advisorhub.com 1.34% 42.80x
recode.net 2.80% 42.63x
afp.com 1.70% 41.17x
autonews.com 1.77% 39.85x
technologyreview.com 3.20% 39.76x
defenseone.com 2.57% 39.43x
moneymaven.io 3.40% 39.06x
armstrongeconomics.com 1.68% 37.71x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations).

Content Affinity Composition Index
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.36% 26.76x
Institutional Investing 1.39% 25.73x
Retail Industry News 1.12% 24.58x
Environmental Conservation 0.12% 24.13x
Public Policy Media 5.88% 23.69x
Australia & New Zealand Media 6.37% 23.50x
Ireland Cluster 16.53% 21.40x
Assorted Topics (Power Trains, Drones, Web Design) 2.23% 20.55x
Personal Investment & Advisor Researchers 8.33% 20.26x
Middle East News 7.76% 20.19x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male