Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 1.4 Million Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 70.58% 67.70x
Financial Business Intelligence Researchers 69.07% 63.93x
Cholesterol Researchers 54.82% 57.64x
Boston Trip Planners 57.05% 57.45x
Advertising Professionals 58.78% 55.63x
Mens Fitness Publication Readers 55.80% 55.08x
Market Intelligence Researchers 64.89% 55.05x
Personal Stock Portfolio Managers 63.55% 54.88x
TV Advertising Professionals 56.39% 54.38x
Executive and C-Suite 55.06% 54.31x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.00x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is moneymaven.io.

Website Composition Index
moneymaven.io 1.45% 63.50x
forexlive.com 1.70% 62.42x
maravipost.com 1.43% 57.92x
thenewsrep.com 1.07% 57.13x
newsbtc.com 1.38% 56.60x
sputniknews.com 3.40% 55.00x
coindesk.com 2.00% 54.94x
cruiselawnews.com 1.40% 52.60x
defensenews.com 2.96% 52.55x
timesofmalta.com 1.39% 52.30x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.38% 33.67x
Australia & New Zealand Media 4.65% 29.36x
Assorted Topics (Power Trains, Drones, Web Design) 1.40% 28.27x
Public Policy Media 3.88% 28.25x
Oil & Energy 1.07% 27.76x
London Tourism & Events 0.14% 26.72x
Ireland Cluster 11.61% 26.34x
Cuba & Mexico Media 0.40% 26.18x
Retail Industry News 0.42% 25.75x
Business News & Information Readers 1.69% 25.36x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male