Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 2.1 Million Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 59.14% 51.05x
Financial Business Intelligence Researchers 66.44% 47.04x
Market Intelligence Researchers 62.66% 39.39x
Cholesterol Researchers 47.67% 37.36x
TV Advertising Professionals 45.62% 37.09x
Readers of Bengali Content 53.14% 36.58x
Boston Trip Planners 49.72% 35.92x
Mens Fitness Publication Readers 43.69% 35.80x
Entertainment Industry Decision Makers 42.69% 35.66x
Executive and C-Suite 54.76% 35.63x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.02% 2.01x
Madewell 0.03% 1.93x
Intermix 0.01% 1.92x
Patagonia 0.03% 1.87x
Calvin Klein 0.01% 1.86x
Saint Laurent Paris 0.01% 1.78x
Uniqlo 0.02% 1.76x
Zara 0.04% 1.72x
Hugo Boss 0.04% 1.69x
Express Outlets 0.01% 1.68x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is france24.com.

Website Composition Index
france24.com 1.39% 109.80x
commentarymagazine.com 1.36% 83.89x
theamericanmirror.com 8.86% 80.54x
hosted.ap.org 2.48% 79.50x
cboe.com 1.57% 76.65x
realclearmarkets.com 1.89% 74.79x
afp.com 7.50% 73.98x
etf.com 2.80% 72.91x
morningticker.com 1.95% 72.18x
proshares.com 1.92% 71.60x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.20% 25.34x
Cars, Travel & Food 1.38% 23.66x
Assorted Topics (Viral Media, Paid Traffic) 10.12% 23.58x
Retail Industry News 2.44% 21.36x
Australia & New Zealand Media 7.48% 20.28x
Public Policy Media 5.73% 20.13x
Personal Investment & Advisor Researchers 19.90% 20.05x
Middle East News 8.40% 19.99x
Local & Travel England - North Midlands 0.06% 19.20x
Asia Travel 10.89% 18.49x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male