Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 3.1 Million Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 70.80% 52.93x
Financial Business Intelligence Researchers 67.59% 49.96x
Personal Stock Portfolio Managers 62.86% 45.21x
Cholesterol Researchers 57.10% 44.41x
Boston Trip Planners 57.57% 44.23x
Executive and C-Suite 55.08% 43.58x
TV Advertising Professionals 57.74% 43.10x
Market Intelligence Researchers 60.23% 42.98x
Advertising Professionals 58.33% 42.64x
Mens Fitness Publication Readers 56.58% 42.08x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is ntknetwork.com.

Website Composition Index
ntknetwork.com 1.82% 49.79x
weeklystandard.com 1.66% 46.77x
recode.net 4.34% 39.39x
gurufocus.com 1.73% 39.19x
afp.com 2.41% 37.46x
technologyreview.com 4.54% 36.32x
studyfinds.org 2.92% 36.31x
zedo.com 1.22% 35.69x
autonews.com 2.10% 35.56x
advisorhub.com 1.59% 35.48x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.08% 25.71x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.50% 24.30x
Institutional Investing 1.87% 23.34x
Australia & New Zealand Media 6.38% 22.86x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 22.24x
Public Policy Media 5.82% 22.18x
Retail Industry News 1.37% 22.17x
Personal Investment & Advisor Researchers 8.83% 20.31x
Ireland Cluster 13.96% 20.21x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.53% 19.96x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male