FINANCIAL NEWS READERS

Audience Size: 2.7 Million Devices

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Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Financial News Readers audience.

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	61.70%	102.47x
Financial Business Intelligence Researchers	63.73%	98.64x
Personal Stock Portfolio Managers	59.18%	88.02x
Market Intelligence Researchers	56.46%	83.51x
Cholesterol Researchers	51.58%	74.73x
Executive and C-Suite	52.61%	73.91x
Boston Trip Planners	49.23%	72.06x
Online Health Researchers	44.00%	70.92x
TV Advertising Professionals	49.17%	70.75x
Readers of Bengali Content	50.14%	70.66x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Supreme.

Location	Composition	Index
Supreme	0.02%	2.16x
Everlane	0.01%	2.02x
Bonobos	0.12%	1.93x
Armani	0.05%	1.90x
Jos A. Bank Clothiers	0.44%	1.68x
Club Monaco	0.02%	1.56x
Topshop	0.02%	1.53x
Ralph Lauren	0.03%	1.51x
REI	0.02%	1.42x
Uniqlo	0.03%	1.41x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is realclearmarkets.com.

Website	Composition	Index
realclearmarkets.com	1.18%	53.34x
etf.com	1.63%	52.17x
proshares.com	1.15%	50.53x
morningticker.com	1.22%	46.95x
spindices.com	1.45%	43.99x
4-traders.com	1.51%	43.75x
hosted.ap.org	1.87%	43.64x
fa-mag.com	1.63%	42.94x
weeklystandard.com	8.68%	42.57x
fnlondon.com	2.00%	41.44x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Cars, Travel & Food.

Content Affinity	Composition	Index
Cars, Travel & Food	1.13%	31.40x
Institutional Investing	4.81%	29.21x
Local & Travel England - North Midlands	0.10%	27.47x
Australia & New Zealand Media	10.63%	27.01x
Retail Industry News	3.12%	26.97x
Personal Investment & Advisor Researchers	19.58%	26.22x
Middle East News	10.02%	25.59x
Public Policy Media	8.35%	25.58x
Assorted Topics (Television, Origami, Men's Health)	0.30%	25.49x
Assorted Topics (Viral Media, Paid Traffic)	18.08%	25.12x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male