Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 2.2 Million Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 59.72% 70.07x
Financial Business Intelligence Researchers 65.53% 65.39x
Market Intelligence Researchers 60.84% 56.26x
Cholesterol Researchers 47.79% 52.29x
Readers of Bengali Content 52.19% 50.97x
Boston Trip Planners 49.51% 50.33x
Executive and C-Suite 54.35% 49.26x
Mens Fitness Publication Readers 44.22% 48.80x
Readers of Filipinos Content 46.66% 48.40x
Social Liberals 45.76% 48.33x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.49x
Mens Wearhouse 0.41% 1.24x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is france24.com.

Website Composition Index
france24.com 1.15% 98.51x
commentarymagazine.com 1.15% 76.37x
realclearmarkets.com 1.62% 73.09x
etf.com 2.38% 72.05x
proshares.com 1.64% 69.90x
theamericanmirror.com 8.12% 67.85x
cboe.com 1.34% 67.64x
atimes.com 1.20% 67.24x
morningticker.com 1.67% 66.64x
hosted.ap.org 2.50% 65.53x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.07% 26.92x
Assorted Topics (Viral Media, Paid Traffic) 12.11% 24.11x
Retail Industry News 2.43% 23.00x
Personal Investment & Advisor Researchers 18.77% 22.60x
Australia & New Zealand Media 7.79% 22.37x
Public Policy Media 6.22% 21.52x
Middle East News 8.44% 21.16x
Cuba & Mexico Media 1.61% 20.12x
Mobile Industry Information 2.77% 19.67x
Personal Finance Researchers 12.36% 19.46x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male