Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 3.2 Million Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 68.16% 60.42x
Financial Business Intelligence Researchers 66.87% 58.75x
Personal Stock Portfolio Managers 64.28% 53.31x
Market Intelligence Researchers 62.02% 50.21x
Boston Trip Planners 58.24% 48.77x
Executive and C-Suite 56.29% 48.65x
Cholesterol Researchers 56.93% 47.86x
TV Advertising Professionals 56.46% 47.32x
Readers of Bengali Content 56.54% 46.60x
Mens Fitness Publication Readers 55.54% 46.44x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Supreme.

Location Composition Index
Supreme 0.01% 2.38x
Everlane 0.01% 2.19x
Bonobos 0.13% 1.83x
Topshop 0.03% 1.77x
Jos A. Bank Clothiers 0.36% 1.54x
Madewell 0.01% 1.51x
White House Black Market 0.45% 1.50x
Mens Wearhouse 0.54% 1.39x
Johnston and Murphy 0.64% 1.37x
REI 0.02% 1.34x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is ntknetwork.com.

Website Composition Index
ntknetwork.com 3.31% 55.57x
etf.com 1.02% 53.56x
weeklystandard.com 5.79% 49.64x
moneyish.com 2.00% 46.99x
nationalmortgagenews.com 1.18% 46.04x
financial-planning.com 1.41% 45.50x
investorplace.com 2.70% 45.48x
hosted.ap.org 1.47% 44.39x
fnlondon.com 1.44% 43.95x
theamericanmirror.com 5.82% 43.22x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.60% 22.92x
Australia & New Zealand Media 7.67% 21.28x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.19% 20.20x
Personal Investment & Advisor Researchers 12.30% 20.13x
Public Policy Media 6.46% 19.88x
Local & Travel England - North Midlands 0.07% 19.88x
Retail Industry News 1.99% 19.83x
Institutional Investing 2.89% 19.82x
Personal Finance Researchers 8.35% 18.54x
Assorted Topics (Viral Media, Paid Traffic) 14.96% 18.41x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male