FINANCIAL NEWS READERS

Audience Size: 2.5 Million Devices

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Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Financial News Readers audience.

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	66.81%	62.22x
Financial Business Intelligence Researchers	66.07%	59.54x
Cholesterol Researchers	51.61%	53.65x
Executive and C-Suite	51.05%	52.23x
Boston Trip Planners	56.73%	50.82x
Advertising Professionals	55.39%	50.73x
Mens Fitness Publication Readers	54.19%	50.39x
TV Advertising Professionals	52.87%	49.46x
Market Intelligence Researchers	64.41%	49.39x
Personal Stock Portfolio Managers	64.30%	48.97x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Express.

Location	Composition	Index
Express	0.01%	1.24x
Journeys	0.01%	1.18x
Maurices	0.01%	1.01x
Carhartt	0.09%	0.97x
The Childrens Place	0.01%	0.95x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is forexlive.com.

Website	Composition	Index
forexlive.com	1.17%	70.89x
automaatic.com	1.57%	61.72x
sputniknews.com	2.04%	59.99x
defensenews.com	1.60%	58.28x
theamericanmirror.com	1.28%	55.94x
fee.org	1.14%	55.18x
japantoday.com	1.24%	53.59x
ccn.com	17.20%	53.06x
mediamatters.org	1.06%	52.88x
ekathimerini.com	2.44%	50.15x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Institutional Investing.

Content Affinity	Composition	Index
Institutional Investing	0.21%	32.73x
Business News & Information Readers	0.87%	30.19x
Oil & Energy	0.61%	27.07x
Cuba & Mexico Media	0.21%	26.37x
Australia & New Zealand Media	3.81%	25.11x
Ireland Cluster	8.53%	23.89x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	2.48%	23.16x
Public Policy Media	2.67%	23.02x
Retail Industry News	0.22%	22.63x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.13%	21.58x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male