Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 1.3 Million Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Executive Travelers.

Interest Composition Index
Executive Travelers 16.21% 95.01x
Market Intelligence Researchers 37.57% 87.30x
Financial Business Intelligence Researchers 52.11% 80.81x
Personal Stock Portfolio Managers 61.31% 79.99x
Retirement Financial Account Researchers 17.65% 71.29x
Financial Investors 43.51% 60.07x
Investment Banking Professionals 54.42% 59.62x
Executive and C-Suite 36.41% 53.40x
Identity Theft Protection Researchers 30.26% 53.18x
Personal Investment Researchers 53.82% 51.98x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.08x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is bloombergquint.com.

Website Composition Index
bloombergquint.com 1.71% 71.10x
investors.com 18.05% 63.75x
streetinsider.com 2.79% 55.18x
etf.com 1.30% 54.83x
pulse2.com 1.58% 49.64x
awealthofcommonsense.com 2.81% 47.84x
investorplace.com 19.71% 47.77x
stockinvest.us 2.99% 47.49x
barrons.com 52.97% 44.85x
stockanalysis.com 1.35% 44.59x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 1.96% 37.93x
Personal Finance Researchers 0.75% 25.01x
Australia & New Zealand Media 2.72% 21.06x
Mobile Industry Information 0.36% 20.92x
Clean Energy 0.12% 19.58x
Small Business Resources 9.81% 19.11x
Dubai Travel 6.43% 18.57x
Accounting 0.77% 16.93x
Conservatives & Conspiracies 1.40% 16.76x
Data Centers 0.27% 16.60x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male