Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 3.1 Million Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 70.62% 55.58x
Financial Business Intelligence Researchers 68.13% 52.71x
Personal Stock Portfolio Managers 62.49% 48.22x
Boston Trip Planners 58.95% 45.56x
Executive and C-Suite 56.54% 45.08x
Cholesterol Researchers 57.50% 45.04x
Market Intelligence Researchers 60.42% 44.81x
TV Advertising Professionals 58.45% 44.36x
Advertising Professionals 58.52% 43.89x
Mens Fitness Publication Readers 57.96% 42.79x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Uniqlo.

Location Composition Index
Uniqlo 0.01% 2.20x
American Apparel 0.02% 1.66x
REI 0.01% 1.57x
The North Face 0.01% 1.50x
Brooks Brothers 0.02% 1.49x
Kate Spade 0.02% 1.43x
Talbots 0.03% 1.42x
Free People 0.02% 1.41x
Chicos 0.04% 1.39x
Lululemon 0.03% 1.39x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is ntknetwork.com.

Website Composition Index
ntknetwork.com 2.12% 52.34x
weeklystandard.com 2.56% 47.15x
moneyish.com 1.32% 44.25x
recode.net 5.40% 40.62x
wealthmanagement.com 1.08% 40.24x
investors.com 13.68% 39.49x
americanbanker.com 1.07% 38.10x
gurufocus.com 1.91% 38.04x
thereformedbroker.com 1.17% 37.75x
afp.com 2.80% 37.63x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.27% 25.94x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.66% 25.61x
Australia & New Zealand Media 6.98% 24.45x
Institutional Investing 2.13% 22.71x
Public Policy Media 6.12% 22.60x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 21.48x
Retail Industry News 1.47% 21.10x
Personal Investment & Advisor Researchers 9.92% 20.42x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.55% 20.06x
Ireland Cluster 13.08% 19.87x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male