Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 905 Thousand Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 905 thousand unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 58.71% 99.53x
Financial Business Intelligence Researchers 59.93% 88.95x
Personal Stock Portfolio Managers 56.66% 75.38x
Mens Fitness Publication Readers 42.24% 75.04x
Cholesterol Researchers 31.65% 74.10x
Boston Trip Planners 42.09% 73.74x
Advertising Professionals 50.74% 72.96x
Executive and C-Suite 41.10% 70.98x
TV Advertising Professionals 43.73% 67.59x
Readers of South Asian Content 46.75% 66.63x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.80x
Express 0.02% 1.51x
White House Black Market 0.01% 1.48x
Banana Republic 0.01% 1.45x
Aeropostale 0.01% 1.21x
Victoria's Secret 0.02% 1.14x
The Childrens Place 0.02% 1.11x
Chicos 0.01% 1.07x
Old Navy 0.02% 0.96x
Mens Wearhouse 0.01% 0.94x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.03% 88.18x
ccn.com 2.38% 74.85x
asiatimes.com 1.75% 67.83x
fxempire.com 1.10% 62.98x
seekingalpha.com 8.05% 62.02x
ft.com 1.10% 59.69x
dailygalaxy.com 2.49% 57.90x
fitwirr.com 4.27% 54.03x
thescore.com 1.79% 52.13x
nationalmemo.com 1.65% 51.97x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Australia & New Zealand Media.

Content Affinity Composition Index
Australia & New Zealand Media 2.79% 35.83x
Mining & Natural Resources 0.21% 34.87x
Assorted Topics (Power Trains, Drones, Web Design) 0.33% 30.86x
Assorted Topics (Television, Origami, Men's Health) 1.30% 29.43x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.59% 26.41x
Personal Investment & Advisor Researchers 3.53% 26.19x
Asia Travel 22.12% 26.09x
Public Policy Media 1.85% 25.29x
Space & National Security 8.04% 24.27x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 5.84% 23.57x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male