Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 2.7 Million Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 61.70% 102.47x
Financial Business Intelligence Researchers 63.73% 98.64x
Personal Stock Portfolio Managers 59.18% 88.02x
Market Intelligence Researchers 56.46% 83.51x
Cholesterol Researchers 51.58% 74.73x
Executive and C-Suite 52.61% 73.91x
Boston Trip Planners 49.23% 72.06x
Online Health Researchers 44.00% 70.92x
TV Advertising Professionals 49.17% 70.75x
Readers of Bengali Content 50.14% 70.66x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.16x
Everlane 0.01% 2.02x
Bonobos 0.12% 1.93x
Armani 0.05% 1.90x
Jos A. Bank Clothiers 0.44% 1.68x
Club Monaco 0.02% 1.56x
Topshop 0.02% 1.53x
Ralph Lauren 0.03% 1.51x
REI 0.02% 1.42x
Uniqlo 0.03% 1.41x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is realclearmarkets.com.

Website Composition Index
realclearmarkets.com 1.18% 53.34x
etf.com 1.63% 52.17x
proshares.com 1.15% 50.53x
morningticker.com 1.22% 46.95x
spindices.com 1.45% 43.99x
4-traders.com 1.51% 43.75x
hosted.ap.org 1.87% 43.64x
fa-mag.com 1.63% 42.94x
weeklystandard.com 8.68% 42.57x
fnlondon.com 2.00% 41.44x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 1.13% 31.40x
Institutional Investing 4.81% 29.21x
Local & Travel England - North Midlands 0.10% 27.47x
Australia & New Zealand Media 10.63% 27.01x
Retail Industry News 3.12% 26.97x
Personal Investment & Advisor Researchers 19.58% 26.22x
Middle East News 10.02% 25.59x
Public Policy Media 8.35% 25.58x
Assorted Topics (Television, Origami, Men's Health) 0.30% 25.49x
Assorted Topics (Viral Media, Paid Traffic) 18.08% 25.12x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male