FINANCIAL NEWS READERS

Audience Size: 3.2 Million Devices

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Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Financial News Readers audience.

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest	Composition	Index
Liberal News Readers	68.44%	63.70x
Financial Business Intelligence Researchers	68.07%	60.50x
Personal Stock Portfolio Managers	63.70%	55.34x
Market Intelligence Researchers	61.12%	52.22x
Boston Trip Planners	58.51%	51.23x
Executive and C-Suite	55.45%	51.21x
Cholesterol Researchers	56.74%	50.70x
TV Advertising Professionals	57.42%	50.19x
Mens Fitness Publication Readers	56.65%	49.32x
Readers of Bengali Content	56.88%	48.41x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Uniqlo.

Location	Composition	Index
Uniqlo	0.02%	1.66x
The North Face	0.02%	1.59x
Urban Outfitters	0.03%	1.41x
REI	0.01%	1.38x
Jos A. Bank Clothiers	0.04%	1.33x
White House Black Market	0.05%	1.33x
Madewell	0.02%	1.33x
Lululemon	0.03%	1.31x
Talbots	0.03%	1.29x
Brooks Brothers	0.02%	1.28x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is ntknetwork.com.

Website	Composition	Index
ntknetwork.com	2.64%	61.21x
weeklystandard.com	4.51%	54.52x
moneyish.com	1.64%	52.93x
financial-planning.com	1.11%	50.53x
thereformedbroker.com	1.13%	49.45x
investorplace.com	2.05%	47.76x
ethereumworldnews.com	1.15%	47.36x
wealthmanagement.com	1.32%	46.51x
recode.net	6.75%	45.80x
theamericanmirror.com	5.15%	45.58x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Cars, Travel & Food.

Content Affinity	Composition	Index
Cars, Travel & Food	0.45%	24.67x
Australia & New Zealand Media	7.35%	23.25x
Assorted Topics (Web Hosting, Fiction Storytelling, Research)	0.15%	22.40x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.76%	21.87x
Public Policy Media	6.40%	21.13x
Local & Travel England - North Midlands	0.09%	21.00x
Personal Investment & Advisor Researchers	11.07%	20.48x
Retail Industry News	1.77%	20.42x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles)	3.38%	20.07x
Institutional Investing	2.61%	19.87x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male