Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 4.4 Million Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 69.95% 47.59x
Financial Business Intelligence Researchers 68.16% 45.11x
Personal Stock Portfolio Managers 67.67% 39.91x
Market Intelligence Researchers 61.76% 39.33x
TV Advertising Professionals 56.43% 39.08x
Boston Trip Planners 59.55% 38.97x
Executive and C-Suite 56.54% 38.77x
Entertainment Industry Decision Makers 51.86% 38.30x
Mens Fitness Publication Readers 54.93% 38.29x
Cholesterol Researchers 58.61% 37.46x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.52x
Express Outlets 0.01% 1.46x
Patagonia 0.01% 1.44x
REI 0.01% 1.43x
Bonobos 0.01% 1.35x
Ann Taylor 0.02% 1.31x
Urban Outfitters 0.04% 1.29x
Lululemon 0.04% 1.28x
American Apparel 0.03% 1.28x
Armani 0.02% 1.23x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is ntknetwork.com.

Website Composition Index
ntknetwork.com 1.84% 41.35x
weeklystandard.com 2.94% 36.87x
moneyish.com 1.15% 35.54x
recode.net 4.83% 32.85x
investors.com 12.03% 32.63x
investorplace.com 1.20% 32.07x
morningstar.com 1.16% 30.94x
gurufocus.com 1.72% 30.48x
thegamer.tv 1.71% 30.47x
afp.com 2.56% 29.93x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.36% 21.08x
Australia & New Zealand Media 6.90% 20.64x
Public Policy Media 5.99% 19.38x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.67% 19.38x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.12% 18.28x
Local & Travel England - North Midlands 0.09% 18.21x
Retail Industry News 1.49% 17.77x
Institutional Investing 2.14% 17.77x
Personal Investment & Advisor Researchers 10.05% 17.44x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 3.44% 17.33x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male