Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 1.9 Million Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 62.14% 46.83x
Financial Business Intelligence Researchers 63.54% 45.60x
Personal Stock Portfolio Managers 60.39% 41.87x
Market Intelligence Researchers 57.60% 40.10x
Cholesterol Researchers 51.28% 36.21x
Readers of Bengali Content 50.59% 35.98x
Boston Trip Planners 50.17% 35.61x
Executive and C-Suite 52.68% 35.11x
Online Health Researchers 46.03% 34.37x
TV Advertising Professionals 48.28% 34.17x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.02x
Patagonia 0.02% 1.72x
Bonobos 0.08% 1.64x
Jos A. Bank Clothiers 0.42% 1.55x
Intermix 0.01% 1.53x
Johnston and Murphy 0.17% 1.33x
American Apparel 0.05% 1.27x
REI 0.02% 1.26x
Mens Wearhouse 0.56% 1.26x
Club Monaco 0.02% 1.26x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is france24.com.

Website Composition Index
france24.com 1.02% 84.03x
commentarymagazine.com 1.02% 66.47x
etf.com 2.08% 64.02x
realclearmarkets.com 1.46% 63.60x
atimes.com 1.07% 62.33x
proshares.com 1.46% 61.44x
morningticker.com 1.53% 56.78x
cboe.com 1.18% 56.14x
hosted.ap.org 2.32% 55.37x
4-traders.com 1.90% 54.00x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 2.20% 20.65x
Cars, Travel & Food 1.10% 20.12x
Personal Investment & Advisor Researchers 15.93% 19.15x
Retail Industry News 1.79% 18.67x
Australia & New Zealand Media 9.50% 17.20x
Public Policy Media 7.36% 16.82x
Assorted Topics (Viral Media, Paid Traffic) 15.03% 16.79x
Middle East News 9.02% 16.76x
Personal Finance Researchers 10.01% 16.48x
Home Décor, Furniture, & Decorating 0.04% 16.26x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male