FINANCIAL NEWS READERS

Audience Size: 1.1 Million Devices

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Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Financial News Readers audience.

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Executive Travelers.

Interest	Composition	Index
Executive Travelers	34.41%	94.57x
Personal Stock Portfolio Managers	61.29%	91.09x
Telemedicine Content Readers	30.07%	82.27x
Market Intelligence Researchers	54.49%	76.84x
Small Business COVID-19 Relief Researchers	31.70%	69.56x
Financial Business Intelligence Researchers	26.98%	59.75x
Executive and C-Suite	33.74%	58.30x
Retirement Financial Account Researchers	30.91%	57.56x
Remdesivir Information Researchers	29.08%	56.33x
Financial Investors	61.97%	52.78x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Patagonia.

Location	Composition	Index
Patagonia	0.01%	2.49x
Carhartt	0.02%	1.80x
Lululemon	0.01%	1.63x
Zumiez	0.03%	1.46x
H&M	0.02%	1.37x
Chicos	0.01%	1.20x
Mens Wearhouse	0.01%	1.09x
Talbots	0.01%	1.08x
Buckle	0.01%	1.03x
Old Navy	0.02%	0.99x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is seekingalpha.com.

Website	Composition	Index
seekingalpha.com	4.33%	93.11x
marketbeat.com	1.01%	88.91x
stocknews.com	1.61%	72.62x
bloombergquint.com	4.06%	65.27x
etf.com	2.08%	64.99x
pulse2.com	2.81%	64.30x
stocktitan.net	1.15%	61.95x
investors.com	34.71%	61.14x
streetinsider.com	5.57%	60.81x
bnnbloomberg.ca	4.57%	55.08x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Personal Investment & Advisor Researchers.

Content Affinity	Composition	Index
Personal Investment & Advisor Researchers	3.39%	40.25x
Oil & Energy	0.14%	27.66x
Personal Finance Researchers	1.36%	27.32x
Clean Energy	0.18%	22.40x
Australia & New Zealand Media	1.79%	19.63x
Space & National Security	5.89%	18.89x
Marketing Professionals	0.10%	18.84x
Public Policy Media	1.03%	18.23x
Mobile Industry Information	0.38%	17.35x
Farming & Agriculture	0.25%	17.34x

Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.

Index: A comparison of the Financial News Readers audience to the internet population.

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male