Dstillery Audiences

FINANCIAL NEWS READERS

Audience Size: 2.2 Million Devices

Explore the Financial News Readers Audience

Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Financial News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Financial News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.

Interest Composition Index
Liberal News Readers 59.79% 50.70x
Financial Business Intelligence Researchers 63.15% 49.83x
Market Intelligence Researchers 58.99% 41.08x
Readers of Bengali Content 50.36% 36.92x
Executive and C-Suite 52.95% 36.65x
Cholesterol Researchers 47.51% 35.86x
TV Advertising Professionals 46.74% 34.89x
Mens Fitness Publication Readers 44.47% 34.40x
Boston Trip Planners 50.36% 33.82x
Social Liberals 46.81% 33.34x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financial News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financial News Readers audience is Intermix.

Location Composition Index
Intermix 0.01% 1.93x
Urban Outfitters 0.05% 1.66x
Armani 0.02% 1.56x
Saint Laurent Paris 0.01% 1.47x
REI 0.02% 1.44x
Kate Spade 0.02% 1.42x
Uniqlo 0.01% 1.42x
American Apparel 0.03% 1.38x
Levi Strauss 0.01% 1.36x
Tommy Bahama 0.03% 1.34x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financial News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financial News Readers audience is france24.com.

Website Composition Index
france24.com 1.73% 100.49x
hosted.ap.org 2.58% 79.43x
dealbreaker.com 2.31% 76.55x
commentarymagazine.com 1.65% 74.04x
cboe.com 1.85% 70.97x
blaze.com 1.22% 69.55x
theamericanmirror.com 10.11% 69.41x
afp.com 8.56% 66.65x
grabien.com 6.65% 65.29x
morningticker.com 2.34% 64.44x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financial News Readers audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 4.47% 25.27x
Assorted Topics #11662 (Viral Media, Paid Traffic) 9.56% 23.46x
Cars, Travel & Food 1.74% 20.84x
Retail Industry News 2.55% 20.76x
Public Policy Media 6.02% 19.64x
Middle East News 9.29% 18.86x
Personal Investment & Advisor Researchers 21.33% 18.80x
Local & Travel England - North Midlands 0.06% 17.96x
Australia & New Zealand Media 7.59% 17.91x
Asia Travel 10.82% 17.76x
Composition Percentage: The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financial News Readers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male