Explore the Financial News Readers Audience
Below you'll find more information about the Financial News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Financial News Readers audience.
INTERESTS
The Financial News Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Financial News Readers audience is Liberal News Readers.
| Interest | Composition | Index |
| Liberal News Readers | 69.95% | 47.59x |
| Financial Business Intelligence Researchers | 68.16% | 45.11x |
| Personal Stock Portfolio Managers | 67.67% | 39.91x |
| Market Intelligence Researchers | 61.76% | 39.33x |
| TV Advertising Professionals | 56.43% | 39.08x |
| Boston Trip Planners | 59.55% | 38.97x |
| Executive and C-Suite | 56.54% | 38.77x |
| Entertainment Industry Decision Makers | 51.86% | 38.30x |
| Mens Fitness Publication Readers | 54.93% | 38.29x |
| Cholesterol Researchers | 58.61% | 37.46x |
Composition Percentage:
The overlap percentage between the Financial News Readers audience and the Interest attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
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APPAREL RETAILERS
The Financial News Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Financial News Readers audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.01% | 1.52x |
| Express Outlets | 0.01% | 1.46x |
| Patagonia | 0.01% | 1.44x |
| REI | 0.01% | 1.43x |
| Bonobos | 0.01% | 1.35x |
| Ann Taylor | 0.02% | 1.31x |
| Urban Outfitters | 0.04% | 1.29x |
| Lululemon | 0.04% | 1.28x |
| American Apparel | 0.03% | 1.28x |
| Armani | 0.02% | 1.23x |
Composition Percentage:
The overlap percentage between the Financial News Readers audience and the Location attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
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WEBSITES
The Financial News Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Financial News Readers audience is ntknetwork.com.
| Website | Composition | Index |
| ntknetwork.com | 1.84% | 41.35x |
| weeklystandard.com | 2.94% | 36.87x |
| moneyish.com | 1.15% | 35.54x |
| recode.net | 4.83% | 32.85x |
| investors.com | 12.03% | 32.63x |
| investorplace.com | 1.20% | 32.07x |
| morningstar.com | 1.16% | 30.94x |
| gurufocus.com | 1.72% | 30.48x |
| thegamer.tv | 1.71% | 30.47x |
| afp.com | 2.56% | 29.93x |
Composition Percentage:
The overlap percentage between the Financial News Readers audience and the Web attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Financial News Readers audience is Cars, Travel & Food.
| Content Affinity | Composition | Index |
| Cars, Travel & Food | 0.36% | 21.08x |
| Australia & New Zealand Media | 6.90% | 20.64x |
| Public Policy Media | 5.99% | 19.38x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.67% | 19.38x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.12% | 18.28x |
| Local & Travel England - North Midlands | 0.09% | 18.21x |
| Retail Industry News | 1.49% | 17.77x |
| Institutional Investing | 2.14% | 17.77x |
| Personal Investment & Advisor Researchers | 10.05% | 17.44x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 3.44% | 17.33x |
Composition Percentage:
The overlap percentage between the Financial News Readers audience and the Content Affinity attribute.
Index: A comparison of the Financial News Readers audience to the internet population.
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DEMOGRAPHICS
The Financial News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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