Dstillery Audiences

FINANCIALLY AWARE (COVID-19 RELATED)

Audience Size: 2.1 Million Devices

Explore the Financially Aware (COVID-19 related) Audience

Below you'll find more information about the Financially Aware (COVID-19 related) audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Financially Aware (COVID-19 related) audience.

Dstillery Crafted Audiences

INTERESTS

The Financially Aware (COVID-19 related) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financially Aware (COVID-19 related) audience is Theme Park Reopening News Readers.

Interest Composition Index
Theme Park Reopening News Readers 44.86% 41.84x
Automotive Racing Enthusiasts 31.01% 23.29x
Home-Made Face Mask Researchers 16.38% 21.11x
COVID Thanksgiving Planners 18.39% 20.34x
Solitaire Players 30.13% 19.37x
Generic Prescription Drug Shoppers 23.02% 18.86x
Retired Health Insurance Researchers 20.36% 17.89x
Home Medical Supplies Shoppers 28.44% 17.70x
Retired Assisted Living Shoppers 19.80% 17.24x
Post COVID-19 Restaurant Reopening Researchers 13.59% 16.92x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Interest attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financially Aware (COVID-19 related) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financially Aware (COVID-19 related) audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.23x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Location attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financially Aware (COVID-19 related) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financially Aware (COVID-19 related) audience is lifestylogy.com.

Website Composition Index
lifestylogy.com 2.13% 50.71x
healevate.com 2.69% 41.75x
misterstory.com 1.09% 41.64x
isinglemom.com 3.75% 41.59x
topixpassport.com 1.90% 40.14x
lovefood.com 2.07% 38.46x
topixoffbeat.com 5.86% 37.58x
topixrewind.com 2.74% 37.05x
topix.net 3.07% 36.39x
americanupbeat.com 1.49% 35.86x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Web attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financially Aware (COVID-19 related) audience is Free Online Game Players.

Content Affinity Composition Index
Free Online Game Players 0.62% 16.82x
Home Decoration - Crafts & Kids 0.10% 11.67x
Holistic Medicine 0.04% 11.15x
Entertainment & Viral News 40.04% 11.05x
Celebrity Gossip & Viral News 17.21% 10.81x
Assorted Topics (Events, Tickets, Fitness) 3.86% 10.02x
Charity Walks 1.83% 9.83x
Furniture Shopping 3.26% 9.35x
Humor & Entertainment 0.41% 9.34x
Mid-Atlantic Beaches 0.07% 9.18x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Content Affinity attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financially Aware (COVID-19 related) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female