Dstillery Audiences

FINANCIALLY AWARE (COVID-19 RELATED)

Audience Size: 261.1 Thousand Devices

Explore the Financially Aware (COVID-19 related) Audience

Below you'll find more information about the Financially Aware (COVID-19 related) audience, broken down in different categories based on their digital and physical behaviors. These are 261.1 thousand unique devices whose actions qualify for the Financially Aware (COVID-19 related) audience.

Dstillery Crafted Audiences

INTERESTS

The Financially Aware (COVID-19 related) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financially Aware (COVID-19 related) audience is Theme Park Reopening News Readers.

Interest Composition Index
Theme Park Reopening News Readers 42.49% 38.66x
Automotive Racing Enthusiasts 31.01% 23.28x
Home-Made Face Mask Researchers 16.15% 22.75x
Generic Prescription Drug Shoppers 23.70% 20.32x
COVID Thanksgiving Planners 18.39% 20.23x
Retired Health Insurance Researchers 21.63% 19.34x
Retired Assisted Living Shoppers 20.18% 18.78x
Solitaire Players 27.98% 18.26x
Home Medical Supplies Shoppers 28.40% 17.85x
Post COVID-19 Restaurant Reopening Researchers 13.99% 17.62x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Interest attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financially Aware (COVID-19 related) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financially Aware (COVID-19 related) audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.26x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Location attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financially Aware (COVID-19 related) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financially Aware (COVID-19 related) audience is lifestylogy.com.

Website Composition Index
lifestylogy.com 1.82% 56.96x
misterstory.com 1.13% 56.03x
topixpassport.com 1.62% 50.26x
healevate.com 2.21% 46.76x
isinglemom.com 3.18% 45.04x
topixoffbeat.com 4.88% 44.62x
topix.net 2.24% 44.61x
insidemystery.com 1.37% 43.27x
topixrewind.com 2.28% 42.58x
lovefood.com 2.49% 41.10x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Web attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financially Aware (COVID-19 related) audience is Free Online Game Players.

Content Affinity Composition Index
Free Online Game Players 0.54% 15.90x
Home Decoration - Crafts & Kids 0.07% 14.38x
Holistic Medicine 0.03% 13.31x
Entertainment & Viral News 35.95% 12.05x
Holiday Gifts 0.03% 11.85x
Chemicals 0.03% 11.41x
Bathrooms & Plumbing 0.10% 10.78x
Assorted Topics (Events, Tickets, Fitness) 3.56% 10.59x
Furniture Shopping 2.30% 10.46x
Office Furniture Design 0.04% 10.27x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Content Affinity attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financially Aware (COVID-19 related) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female