Dstillery Audiences

FINANCIALLY AWARE (COVID-19 RELATED)

Audience Size: 189.8 Thousand Devices

Explore the Financially Aware (COVID-19 related) Audience

Below you'll find more information about the Financially Aware (COVID-19 related) audience, broken down in different categories based on their digital and physical behaviors. These are 189.8 thousand unique devices whose actions qualify for the Financially Aware (COVID-19 related) audience.

Dstillery Crafted Audiences

INTERESTS

The Financially Aware (COVID-19 related) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financially Aware (COVID-19 related) audience is Theme Park Reopening News Readers.

Interest Composition Index
Theme Park Reopening News Readers 62.31% 60.23x
Burger Enthusiast 2.33% 30.72x
Medicare Price Shoppers 54.26% 24.60x
Automotive Racing Enthusiasts 36.52% 24.08x
Solitaire Players 31.04% 19.87x
Home Rug Shoppers 22.29% 15.41x
Home Goods Supercenter Shoppers 22.29% 15.41x
Embroidery Enthusiasts 26.14% 15.13x
Mortgage Researchers 25.09% 15.02x
Financial Advisors 23.10% 15.01x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Interest attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financially Aware (COVID-19 related) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financially Aware (COVID-19 related) audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.02% 3.74x
Journeys 0.02% 2.69x
Mens Wearhouse 0.02% 2.40x
White House Black Market 0.01% 1.91x
Dressbarn 0.01% 1.91x
Lane Bryant 0.01% 1.85x
Chicos 0.01% 1.58x
The Childrens Place 0.01% 1.39x
Victoria's Secret 0.01% 1.31x
Carhartt 0.13% 1.14x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Location attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financially Aware (COVID-19 related) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financially Aware (COVID-19 related) audience is dogsome.net.

Website Composition Index
dogsome.net 1.50% 59.94x
dailyspikes.com 1.75% 58.33x
healthypanda.net 1.48% 54.60x
lovefood.com 2.11% 50.89x
readerstrust.com 1.01% 49.69x
fallbrook247.com 2.85% 48.50x
drivezing.com 3.34% 47.54x
insidetonight.com 1.08% 46.27x
buzzdrives.com 4.17% 44.75x
thebuzztube.com 3.42% 41.15x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Web attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financially Aware (COVID-19 related) audience is Illinois College Sports.

Content Affinity Composition Index
Illinois College Sports 0.17% 12.16x
Bathrooms & Plumbing 0.70% 10.40x
Internet Radio 0.93% 10.33x
Mobile Phone Networks 0.82% 9.33x
Celebrity Gossip & Viral News 24.15% 9.26x
Discount Shopping 0.24% 8.92x
Entertainment & Viral News 49.01% 8.75x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 3.97% 8.44x
Amateur Radios 0.93% 7.92x
Promo Codes 2.22% 7.91x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Content Affinity attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financially Aware (COVID-19 related) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female