Dstillery Audiences

FINANCIALLY AWARE (COVID-19 RELATED)

Audience Size: 1.4 Million Devices

Explore the Financially Aware (COVID-19 related) Audience

Below you'll find more information about the Financially Aware (COVID-19 related) audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Financially Aware (COVID-19 related) audience.

Dstillery Crafted Audiences

INTERESTS

The Financially Aware (COVID-19 related) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financially Aware (COVID-19 related) audience is Theme Park Reopening News Readers.

Interest Composition Index
Theme Park Reopening News Readers 34.96% 38.79x
Home Goods Supercenter Shoppers 16.69% 25.55x
Christmas Lights Shoppers 24.07% 25.38x
Home-Made Face Mask Researchers 13.18% 25.33x
COVID Thanksgiving Planners 20.29% 25.16x
Generic Prescription Drug Shoppers 22.30% 24.63x
Hardware Shoppers 13.89% 23.96x
Retired Assisted Living Shoppers 18.21% 23.10x
Flower Delivery Shoppers 15.21% 22.77x
Online Home Decor Shoppers 9.24% 22.37x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Interest attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financially Aware (COVID-19 related) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financially Aware (COVID-19 related) audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.57x
White House Black Market 0.01% 1.46x
LOFT 0.01% 1.44x
Jos A. Bank Clothiers 0.01% 1.40x
Chicos 0.01% 1.36x
Express 0.01% 1.31x
Lane Bryant 0.01% 1.22x
Buckle 0.01% 1.15x
Old Navy 0.02% 1.05x
Carhartt 0.11% 1.02x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Location attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financially Aware (COVID-19 related) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financially Aware (COVID-19 related) audience is headcramp.com.

Website Composition Index
headcramp.com 1.09% 52.94x
culturehook.com 3.44% 52.74x
nichetraveler.com 2.47% 50.24x
braincharm.com 1.15% 49.06x
likeswifty.com 3.76% 44.84x
twentydaily.com 3.28% 43.31x
styleourlife.com 1.14% 43.17x
weightlossgroove.com 8.56% 42.88x
lovefood.com 2.20% 42.79x
mentalflare.com 9.41% 41.63x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Web attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financially Aware (COVID-19 related) audience is Shopping Catalogs.

Content Affinity Composition Index
Shopping Catalogs 0.18% 17.21x
Free Online Game Players 0.39% 15.98x
Nutrition & Diabetic Living 0.08% 15.59x
Humor & Entertainment 0.33% 15.41x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.84% 13.59x
Muscle Cars 6.65% 13.12x
Arts & Crafts 0.06% 13.11x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 7.39% 12.90x
Charity Walks 1.85% 12.80x
Finance & Accounting Cluster 3.76% 12.02x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Content Affinity attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financially Aware (COVID-19 related) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female