Dstillery Audiences

FINANCIALLY AWARE (COVID-19 RELATED)

Audience Size: 1.8 Million Devices

Explore the Financially Aware (COVID-19 related) Audience

Below you'll find more information about the Financially Aware (COVID-19 related) audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Financially Aware (COVID-19 related) audience.

Dstillery Crafted Audiences

INTERESTS

The Financially Aware (COVID-19 related) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financially Aware (COVID-19 related) audience is Theme Park Reopening News Readers.

Interest Composition Index
Theme Park Reopening News Readers 38.43% 33.10x
Home-Made Face Mask Researchers 17.65% 21.57x
Automotive Racing Enthusiasts 31.22% 21.38x
COVID Thanksgiving Planners 19.98% 19.90x
Generic Prescription Drug Shoppers 25.72% 19.15x
Retired Health Insurance Researchers 24.16% 18.13x
Retired Assisted Living Shoppers 22.49% 17.65x
Retirees 20.03% 16.86x
Solitaire Players 29.12% 16.74x
Home Medical Supplies Shoppers 29.34% 16.32x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Interest attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financially Aware (COVID-19 related) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financially Aware (COVID-19 related) audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.15x
Gap 0.01% 1.11x
LOFT 0.01% 1.11x
Carhartt 0.12% 0.98x
White House Black Market 0.01% 0.94x
Maurices 0.02% 0.87x
Mens Wearhouse 0.01% 0.83x
Old Navy 0.02% 0.83x
The Childrens Place 0.01% 0.69x
Victoria's Secret 0.01% 0.57x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Location attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financially Aware (COVID-19 related) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financially Aware (COVID-19 related) audience is lifestylogy.com.

Website Composition Index
lifestylogy.com 1.31% 52.43x
topixpassport.com 1.19% 48.76x
topixrewind.com 1.54% 43.19x
topix.net 1.50% 42.65x
topixoffbeat.com 3.67% 42.33x
healevate.com 1.55% 41.70x
insidemystery.com 1.09% 40.97x
likeswifty.com 5.71% 39.43x
loanpride.com 1.75% 38.66x
isinglemom.com 2.64% 38.48x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Web attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financially Aware (COVID-19 related) audience is Free Online Game Players.

Content Affinity Composition Index
Free Online Game Players 0.51% 16.53x
Entertainment & Viral News 35.06% 11.67x
Bathrooms & Plumbing 0.09% 11.38x
Furniture Shopping 1.84% 11.34x
Assorted Topics (Events, Tickets, Fitness) 3.76% 11.30x
Yard Structures 0.09% 11.08x
Humor & Entertainment 0.43% 10.21x
Charity Walks 2.02% 9.67x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.05% 9.66x
Muscle Cars 10.87% 9.46x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Content Affinity attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financially Aware (COVID-19 related) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female