Dstillery Audiences

FINANCIALLY AWARE (COVID-19 RELATED)

Audience Size: 2.2 Million Devices

Explore the Financially Aware (COVID-19 related) Audience

Below you'll find more information about the Financially Aware (COVID-19 related) audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Financially Aware (COVID-19 related) audience.

Dstillery Crafted Audiences

INTERESTS

The Financially Aware (COVID-19 related) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financially Aware (COVID-19 related) audience is Theme Park Reopening News Readers.

Interest Composition Index
Theme Park Reopening News Readers 47.48% 39.91x
Automotive Racing Enthusiasts 32.26% 22.26x
Solitaire Players 30.91% 19.20x
Home-Made Face Mask Researchers 14.67% 17.67x
Medicare Price Shoppers 45.05% 17.17x
Post COVID-19 Restaurant Reopening Researchers 12.88% 15.83x
Home Medical Supplies Shoppers 25.94% 15.50x
Generic Prescription Drug Shoppers 20.35% 15.34x
Trivia Enthusiasts 25.62% 15.15x
Mortgage Researchers 25.12% 14.48x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Interest attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financially Aware (COVID-19 related) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financially Aware (COVID-19 related) audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.22x
Maurices 0.01% 1.21x
Carhartt 0.11% 1.12x
Victoria's Secret 0.01% 1.08x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Location attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financially Aware (COVID-19 related) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financially Aware (COVID-19 related) audience is drivezing.com.

Website Composition Index
drivezing.com 1.32% 49.56x
lifestylogy.com 2.97% 45.53x
likeswifty.com 6.86% 40.30x
lovefood.com 1.35% 38.68x
xtremerain.com 1.17% 38.54x
starsblvd.com 1.21% 37.99x
healevate.com 3.90% 37.90x
isinglemom.com 4.45% 37.39x
moneycougar.com 2.23% 37.20x
loanpride.com 2.93% 37.11x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Web attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financially Aware (COVID-19 related) audience is Free Online Game Players.

Content Affinity Composition Index
Free Online Game Players 0.70% 13.86x
Humor & Entertainment 0.38% 9.04x
Entertainment & Viral News 42.77% 8.95x
Computer Printers 0.03% 8.15x
Discount Shopping 0.15% 8.07x
Celebrity Gossip & Viral News 16.05% 8.02x
Charity Walks 1.86% 7.83x
Dubai Travel 10.18% 7.55x
Flower Shopping 0.11% 7.19x
Shopping Catalogs 0.34% 7.09x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Content Affinity attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financially Aware (COVID-19 related) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female