Dstillery Audiences

FINANCIALLY AWARE (COVID-19 RELATED)

Audience Size: 2.8 Million Devices

Explore the Financially Aware (COVID-19 related) Audience

Below you'll find more information about the Financially Aware (COVID-19 related) audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Financially Aware (COVID-19 related) audience.

Dstillery Crafted Audiences

INTERESTS

The Financially Aware (COVID-19 related) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financially Aware (COVID-19 related) audience is Retirees.

Interest Composition Index
Retirees 14.20% 22.33x
Medicare Researchers 19.53% 22.15x
Theme Park Reopening News Readers 37.32% 20.30x
Home Goods Supercenter Shoppers 8.90% 19.72x
Generic Prescription Drug Shoppers 9.94% 18.51x
Christmas Lights Shoppers 13.70% 18.43x
Apartment Furniture Shoppers 5.67% 18.22x
Department Store Shoppers 8.48% 18.08x
Flower Delivery Shoppers 6.56% 17.77x
Retired Assisted Living Shoppers 12.09% 17.54x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Interest attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financially Aware (COVID-19 related) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financially Aware (COVID-19 related) audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.02% 1.47x
Maurices 0.03% 1.34x
H&M 0.01% 1.26x
Old Navy 0.02% 1.19x
Journeys 0.01% 1.13x
American Eagle Outfitters 0.01% 0.92x
Zumiez 0.01% 0.82x
Gymboree 0.01% 0.76x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Location attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financially Aware (COVID-19 related) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financially Aware (COVID-19 related) audience is unpuzzlefinance.com.

Website Composition Index
unpuzzlefinance.com 1.69% 30.56x
richverse.com 2.15% 29.55x
mentalflare.com 3.20% 27.23x
weightlossgroove.com 2.01% 24.98x
unleashedfinance.com 3.72% 24.96x
symptomfind.com 1.22% 24.77x
wegottogo.com 1.58% 24.60x
icepop.com 2.22% 24.07x
styleourlife.com 1.76% 23.84x
serendipitytimes.com 1.44% 23.79x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Web attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financially Aware (COVID-19 related) audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.02% 11.38x
Charity Walks 0.73% 10.73x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.25% 9.77x
Humor & Entertainment 0.09% 9.61x
Finance & Accounting Cluster 2.11% 8.23x
Arts & Crafts 0.02% 7.59x
Health & Safety Compliance 0.02% 7.59x
Assorted Topics (Events, Tickets, Fitness) 2.13% 7.49x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.73% 7.38x
Spam Call Number Searchers 0.08% 7.24x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Content Affinity attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financially Aware (COVID-19 related) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female