Dstillery Audiences

FINANCIALLY AWARE (COVID-19 RELATED)

Audience Size: 1.8 Million Devices

Explore the Financially Aware (COVID-19 related) Audience

Below you'll find more information about the Financially Aware (COVID-19 related) audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Financially Aware (COVID-19 related) audience.

Dstillery Crafted Audiences

INTERESTS

The Financially Aware (COVID-19 related) audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Financially Aware (COVID-19 related) audience is Theme Park Reopening News Readers.

Interest Composition Index
Theme Park Reopening News Readers 36.94% 35.62x
Home-Made Face Mask Researchers 18.55% 25.82x
Automotive Racing Enthusiasts 29.77% 23.87x
COVID Thanksgiving Planners 21.95% 23.61x
Generic Prescription Drug Shoppers 25.94% 22.88x
Retired Health Insurance Researchers 24.95% 22.73x
Retired Assisted Living Shoppers 23.96% 21.40x
Christmas Lights Shoppers 22.72% 21.32x
Retirees 21.65% 19.95x
Food Delivery Service Users 16.38% 19.78x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Interest attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Financially Aware (COVID-19 related) audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Financially Aware (COVID-19 related) audience is Maurices.

Location Composition Index
Maurices 0.03% 1.30x
Old Navy 0.03% 1.23x
Dressbarn 0.01% 1.19x
Chicos 0.02% 1.18x
Jos A. Bank Clothiers 0.01% 1.12x
Express 0.01% 1.07x
White House Black Market 0.01% 1.07x
Gap 0.01% 1.03x
Carhartt 0.15% 1.03x
Mens Wearhouse 0.02% 0.96x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Location attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Web Insights

WEBSITES

The Financially Aware (COVID-19 related) audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Financially Aware (COVID-19 related) audience is topixoffbeat.com.

Website Composition Index
topixoffbeat.com 2.28% 63.73x
newravel.com 1.07% 53.04x
likeswifty.com 5.53% 51.14x
apester.com 1.22% 50.37x
greeningz.com 2.25% 47.61x
mentalflare.com 7.56% 47.06x
blitzlift.com 1.91% 46.44x
lifestylechatter.com 1.15% 45.68x
headcramp.com 2.95% 45.57x
scribol.com 1.71% 45.45x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Web attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Financially Aware (COVID-19 related) audience is Free Online Game Players.

Content Affinity Composition Index
Free Online Game Players 0.45% 16.74x
Bathrooms & Plumbing 0.06% 16.29x
Furniture Shopping 0.77% 14.73x
Assorted Topics (Events, Tickets, Fitness) 3.44% 12.38x
Humor & Entertainment 0.40% 12.28x
Nutrition & Diabetic Living 0.20% 12.21x
Finance & Accounting Cluster 3.57% 12.00x
Entertainment & Viral News 33.21% 11.98x
Charity Walks 2.04% 11.84x
Muscle Cars 10.67% 11.65x
Composition Percentage: The overlap percentage between the Financially Aware (COVID-19 related) audience and the Content Affinity attribute.
Index: A comparison of the Financially Aware (COVID-19 related) audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Financially Aware (COVID-19 related) audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female