Dstillery Audiences

FIRST AID RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the First Aid Researchers Audience

Below you'll find more information about the First Aid Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the First Aid Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The First Aid Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Aid Researchers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 43.93% 128.52x
Retired Health Insurance Researchers 49.53% 124.43x
Mailing & Shipping Shoppers 39.72% 121.96x
Home Exterior Design Enthusiasts 42.99% 120.81x
Seasonal Allergy Sufferers 45.33% 119.93x
Discount Big Box Shoppers 43.46% 116.22x
Auto Insurance Shoppers 39.72% 115.54x
Texas Activity Researchers 35.98% 114.00x
Sporting Goods Shoppers 41.59% 113.66x
Moving Truck Rental Researchers 47.20% 112.86x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Interest attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Aid Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Aid Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.29% 1.68x
Victoria's Secret 0.01% 1.12x
Maurices 0.01% 1.04x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Location attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Aid Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Aid Researchers audience is carbonmediagroup.com.

Website Composition Index
carbonmediagroup.com 2.56% 36.96x
sportsmanswarehouse.com 1.50% 36.38x
goodrx.com 2.18% 35.25x
pewpewtactical.com 1.24% 34.50x
armslist.com 1.29% 34.30x
outdoorlimited.com 1.06% 33.22x
grabagun.com 2.47% 32.27x
cdnnsports.com 1.07% 32.06x
cheaperthandirt.com 4.03% 31.94x
hotelguides.com 1.19% 31.83x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Web attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Aid Researchers audience is Assorted Topics (Horoscopes, Online Arcade Games, Quizzes).

Content Affinity Composition Index
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 10.75% 31.98x
People Search 22.90% 31.86x
Assorted Topics (Events, Tickets, Fitness) 14.49% 31.48x
Medical Diagnostics 12.15% 29.74x
Appliances & Reviews 26.17% 28.92x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.10% 28.48x
Furniture Shopping 19.63% 28.33x
Home Improvement Contractor 0.12% 28.18x
Teaching Tools for Kids 13.08% 25.06x
US Military Cluster 10.28% 24.85x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Content Affinity attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Aid Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male