Dstillery Audiences

FIRST AID RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the First Aid Researchers Audience

Below you'll find more information about the First Aid Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the First Aid Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The First Aid Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Aid Researchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 38.22% 39.72x
Hardware Shoppers 28.98% 38.81x
Online Health Researchers 24.44% 36.97x
Online Directory Searchers 36.23% 34.92x
Heart Surgery Researchers 27.54% 34.66x
Realtors & Real Estate Researchers 25.51% 34.46x
Retired Budget Healthcare Shoppers 35.42% 34.34x
Home Exterior Design Enthusiasts 26.95% 34.18x
Retired Assisted Living Shoppers 31.45% 34.14x
Mailing & Shipping Shoppers 26.76% 32.73x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Interest attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Aid Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Aid Researchers audience is Coach.

Location Composition Index
Coach 0.01% 1.26x
Talbots 0.01% 1.20x
Jos A. Bank Clothiers 0.02% 1.18x
Carhartt 0.25% 1.15x
Dressbarn 0.02% 1.05x
Maurices 0.04% 1.03x
White House Black Market 0.02% 1.00x
Gap 0.02% 0.98x
Aeropostale 0.02% 0.96x
Mens Wearhouse 0.03% 0.91x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Location attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Aid Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Aid Researchers audience is impactguns.com.

Website Composition Index
impactguns.com 1.15% 43.05x
intelius.com 2.20% 41.43x
gunbroker.com 3.57% 40.61x
funeral.com 1.63% 37.62x
policeone.com 1.09% 37.49x
officedepot.com 2.12% 35.44x
cvs.com 4.62% 32.66x
sportsmansguide.com 14.05% 31.15x
hotels.com 6.73% 29.56x
letgo.com 1.12% 29.31x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Web attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Aid Researchers audience is Airsoft & Paintball Equipment.

Content Affinity Composition Index
Airsoft & Paintball Equipment 0.06% 23.62x
Gun Enthusiast - Rifles & Ammo 4.65% 18.00x
Police Gear 0.24% 17.66x
Lighting & Power 0.05% 17.06x
Flower Shopping 0.04% 16.45x
People Search 2.31% 16.10x
Machines & Industrial Supplies 0.11% 15.42x
Survival Guides 0.13% 15.12x
Assorted Topics (Events, Tickets, Fitness) 3.55% 15.00x
Business News & Information Readers 0.04% 14.86x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Content Affinity attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Aid Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male