Dstillery Audiences

FIRST AID RESEARCHERS

Audience Size: 3.2 Million Devices

Explore the First Aid Researchers Audience

Below you'll find more information about the First Aid Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the First Aid Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The First Aid Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Aid Researchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 44.79% 43.21x
Hardware Shoppers 50.20% 42.23x
Budget Grocery Shoppers 43.78% 41.79x
Auto Insurance Shoppers 49.21% 40.31x
Big Box Shoppers 44.43% 39.41x
Seasonal Allergy Sufferers 49.10% 39.20x
Discount Big Box Shoppers 46.86% 39.15x
Sporting Goods Shoppers 47.94% 38.76x
Texas Activity Researchers 39.71% 38.40x
Home Exterior Design Enthusiasts 40.97% 38.26x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Interest attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Aid Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Aid Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.38% 1.48x
LL Bean 0.01% 1.41x
Express Outlets 0.01% 1.37x
Mens Wearhouse 0.53% 1.26x
White House Black Market 0.32% 1.25x
Eddie Bauer 0.03% 1.21x
Buckle 0.23% 1.17x
Chicos 0.07% 1.09x
Bonobos 0.07% 1.08x
Johnston and Murphy 0.32% 1.07x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Location attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Aid Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Aid Researchers audience is personaldefenseworld.com.

Website Composition Index
personaldefenseworld.com 1.03% 43.88x
detonate.com 1.54% 41.79x
ediblearrangements.com 1.19% 40.77x
fleetfarm.com 1.10% 39.89x
ebags.com 1.03% 39.66x
harborfreight.com 10.16% 38.97x
bbb.org 5.49% 38.65x
olivegarden.com 1.79% 38.36x
lapolicegear.com 1.57% 37.95x
armstrong.com 1.11% 37.67x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Web attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Aid Researchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 2.90% 28.40x
Rural Living 0.25% 27.01x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.76% 22.99x
Handyman Tools 0.05% 22.90x
Flags & Trump 0.17% 22.62x
ISPs & Local Services 0.10% 21.61x
Discount Shopping 6.01% 21.55x
Holiday Gifts 1.36% 21.06x
Survival Guides 0.53% 19.99x
Cars, Travel & Food 0.73% 19.82x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Content Affinity attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Aid Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male