Dstillery Audiences

FIRST AID RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the First Aid Researchers Audience

Below you'll find more information about the First Aid Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the First Aid Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The First Aid Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Aid Researchers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 47.92% 33.07x
Retired Health Insurance Researchers 43.99% 32.80x
Sporting Goods Shoppers 47.16% 30.88x
Discount Big Box Shoppers 44.58% 30.70x
Texas Activity Researchers 40.23% 30.67x
Spa and Pool Owners 46.06% 30.50x
Auto Insurance Shoppers 49.51% 30.38x
Mailing & Shipping Shoppers 47.32% 29.69x
Budget Grocery Shoppers 46.87% 29.67x
Home Exterior Design Enthusiasts 40.86% 29.20x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Interest attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Aid Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Aid Researchers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.45x
Express Outlets 0.01% 1.44x
Chicos 0.05% 1.42x
Jos A. Bank Clothiers 0.17% 1.27x
Madewell 0.02% 1.25x
Dressbarn 0.04% 1.20x
LOFT 0.06% 1.19x
Talbots 0.05% 1.19x
Tommy Bahama 0.02% 1.19x
Michael Kors 0.02% 1.15x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Location attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Aid Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Aid Researchers audience is personaldefenseworld.com.

Website Composition Index
personaldefenseworld.com 1.78% 73.23x
guns.com 1.14% 72.76x
discountramps.com 1.68% 69.41x
detonate.com 2.41% 68.76x
fleetfarm.com 1.88% 66.43x
moneymorning.com 1.23% 66.32x
lapolicegear.com 2.52% 65.79x
bbb.org 9.40% 65.36x
ediblearrangements.com 2.01% 63.45x
mylocker.net 1.22% 63.06x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Web attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Aid Researchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 4.47% 28.33x
Rural Living 0.34% 26.23x
Flags & Trump 0.21% 23.08x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.00% 22.52x
Holiday Gifts 1.79% 20.86x
Discount Shopping 8.56% 19.92x
Home Printing 1.08% 19.44x
ISPs & Local Services 0.17% 19.37x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.70% 18.61x
Cars, Travel & Food 1.03% 17.67x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Content Affinity attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Aid Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female