Explore the First Aid Researchers Audience
Below you'll find more information about the First Aid Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the First Aid Researchers audience.
INTERESTS
The First Aid Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the First Aid Researchers audience is Hardware Shoppers.
| Interest | Composition | Index |
| Hardware Shoppers | 45.76% | 33.02x |
| Sporting Goods Shoppers | 44.13% | 30.44x |
| Discount Big Box Shoppers | 42.27% | 30.43x |
| Auto Insurance Shoppers | 48.96% | 29.94x |
| Spa and Pool Owners | 45.17% | 29.48x |
| Ink & Toner Shoppers | 50.33% | 29.30x |
| Budget Grocery Shoppers | 45.63% | 29.22x |
| Retired Health Insurance Researchers | 44.52% | 28.85x |
| Flower & Gift Basket Shoppers | 43.65% | 28.14x |
| Mailing & Shipping Shoppers | 46.98% | 28.13x |
Composition Percentage:
The overlap percentage between the First Aid Researchers audience and the Interest attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
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APPAREL RETAILERS
The First Aid Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the First Aid Researchers audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.00% | 1.30x |
| LL Bean | 0.00% | 1.09x |
| Belk | 0.01% | 1.01x |
| Carhartt | 0.14% | 0.98x |
| Chicos | 0.03% | 0.97x |
| The North Face | 0.02% | 0.96x |
| Dressbarn | 0.03% | 0.96x |
| Columbia | 0.01% | 0.95x |
| LOFT | 0.03% | 0.95x |
| Old Navy | 0.04% | 0.94x |
Composition Percentage:
The overlap percentage between the First Aid Researchers audience and the Location attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
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WEBSITES
The First Aid Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the First Aid Researchers audience is dreamstime.com.
| Website | Composition | Index |
| dreamstime.com | 1.10% | 66.19x |
| guns.com | 1.35% | 64.11x |
| personaldefenseworld.com | 2.06% | 63.24x |
| sustainablesupply.com | 1.03% | 61.68x |
| eng-tips.com | 1.04% | 60.93x |
| discountramps.com | 1.97% | 59.70x |
| moneymorning.com | 1.49% | 59.38x |
| radioshack.com | 1.01% | 58.98x |
| fleetfarm.com | 2.19% | 57.44x |
| bbb.org | 11.05% | 57.13x |
Composition Percentage:
The overlap percentage between the First Aid Researchers audience and the Web attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the First Aid Researchers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.42% | 25.44x |
| Home Improvement Contractor | 5.43% | 25.16x |
| Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 1.21% | 22.22x |
| Flags & Trump | 0.22% | 20.20x |
| Holiday Gifts | 2.04% | 17.94x |
| ISPs & Local Services | 0.22% | 17.78x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.83% | 17.58x |
| Health & Safety Compliance | 2.06% | 17.34x |
| Home Printing | 1.27% | 17.29x |
| Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 1.25% | 16.98x |
Composition Percentage:
The overlap percentage between the First Aid Researchers audience and the Content Affinity attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
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DEMOGRAPHICS
The First Aid Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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