Dstillery Audiences

FIRST AID RESEARCHERS

Audience Size: 2.8 Million Devices

Explore the First Aid Researchers Audience

Below you'll find more information about the First Aid Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the First Aid Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The First Aid Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Aid Researchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 41.24% 47.87x
Hardware Shoppers 47.37% 47.50x
Budget Grocery Shoppers 40.97% 47.24x
Discount Big Box Shoppers 43.99% 44.09x
Spa and Pool Owners 44.83% 44.04x
Texas Activity Researchers 37.27% 43.75x
Auto Insurance Shoppers 48.61% 43.64x
Sporting Goods Shoppers 47.02% 43.09x
Online Directory Searchers 41.89% 42.82x
Home Exterior Design Enthusiasts 38.26% 42.45x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Interest attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Aid Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Aid Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.26% 1.34x
Mens Wearhouse 0.36% 1.14x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Location attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Aid Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Aid Researchers audience is personaldefenseworld.com.

Website Composition Index
personaldefenseworld.com 1.51% 65.33x
discountramps.com 1.44% 62.58x
detonate.com 2.09% 60.73x
lapolicegear.com 2.18% 60.56x
fleetfarm.com 1.60% 58.93x
moneymorning.com 1.03% 57.81x
ediblearrangements.com 1.71% 57.77x
bbb.org 7.99% 57.64x
ebags.com 1.46% 56.94x
mylocker.net 1.04% 56.89x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Web attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Aid Researchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.91% 33.03x
Holiday Gifts 1.65% 23.76x
Discount Shopping 7.58% 23.32x
Low Budget Shoppers 2.91% 20.48x
Health & Safety Compliance 1.68% 19.79x
Home Decoration - Crafts & Kids 2.66% 17.80x
Electronic Cabling 1.91% 17.67x
Shopping Catalogs 4.07% 17.48x
Telescopes 1.54% 17.34x
Mail Order Food 3.20% 17.29x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Content Affinity attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Aid Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male