Dstillery Audiences

FIRST AID RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the First Aid Researchers Audience

Below you'll find more information about the First Aid Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the First Aid Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The First Aid Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Aid Researchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 50.64% 44.08x
Hardware Shoppers 50.09% 43.38x
Auto Insurance Shoppers 48.54% 41.61x
Budget Grocery Shoppers 48.41% 40.65x
Online Directory Searchers 48.56% 40.27x
Seasonal Allergy Sufferers 48.77% 39.87x
Generic Prescription Drug Shoppers 50.04% 39.86x
Sporting Goods Shoppers 48.10% 39.68x
Mailing & Shipping Shoppers 47.51% 39.54x
Spa and Pool Owners 50.09% 39.48x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Interest attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Aid Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Aid Researchers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.21x
Carhartt 0.26% 1.18x
Chicos 0.03% 1.15x
Ann Taylor 0.01% 1.14x
Dressbarn 0.02% 1.13x
Jos A. Bank Clothiers 0.03% 1.09x
Lane Bryant 0.02% 1.04x
Eddie Bauer 0.01% 1.02x
Buckle 0.03% 0.97x
Gap 0.05% 0.97x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Location attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Aid Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Aid Researchers audience is harborfreight.com.

Website Composition Index
harborfreight.com 5.50% 51.99x
findthecompany.com 2.03% 49.71x
campingworld.com 1.47% 48.92x
dingit.tv 3.57% 47.77x
bbb.org 2.70% 46.95x
truevalue.com 1.85% 46.74x
acwholesalers.com 1.06% 46.63x
bitlanders.com 1.71% 46.58x
freightconnect.com 1.03% 46.16x
toysrus.com 4.15% 45.99x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Web attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Aid Researchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.50% 31.44x
Rural Living 0.17% 30.00x
ISPs & Local Services 0.05% 28.00x
Discount Shopping 3.58% 26.63x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.44% 25.75x
Cars, Travel & Food 0.45% 24.86x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.53% 23.85x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 23.08x
Survival Guides 0.34% 22.73x
Flags & Trump 0.11% 22.23x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Content Affinity attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Aid Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male