Dstillery Audiences

FIRST AID RESEARCHERS

Audience Size: 1.3 Million Devices

Explore the First Aid Researchers Audience

Below you'll find more information about the First Aid Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the First Aid Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The First Aid Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Aid Researchers audience is Online Directory Searchers.

Interest Composition Index
Online Directory Searchers 12.56% 34.98x
Retired Budget Healthcare Shoppers 21.31% 30.62x
Retirees 15.90% 27.45x
Disability Insurance Researchers 20.28% 26.62x
Medicare Researchers 20.79% 26.43x
Generic Prescription Drug Shoppers 12.59% 25.70x
Family Tree Enthusiasts 21.80% 25.56x
Realtors & Real Estate Researchers 10.92% 25.49x
Seasonal Allergy Sufferers 20.98% 25.45x
Ancestry Researchers 26.65% 24.72x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Interest attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Aid Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Aid Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.01x
Maurices 0.02% 0.94x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Location attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Aid Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Aid Researchers audience is sportsmansguide.com.

Website Composition Index
sportsmansguide.com 1.07% 34.91x
healthgrades.com 1.16% 23.72x
thegatewaypundit.com 1.16% 22.77x
tributes.com 6.37% 19.25x
sacramento.cbslocal.com 1.16% 18.85x
oann.com 1.45% 18.37x
realtytrac.com 1.36% 18.23x
tractorsupply.com 2.14% 17.34x
theepochtimes.com 1.53% 17.03x
samsclub.com 7.23% 16.42x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Web attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Aid Researchers audience is Spam Call Number Searchers.

Content Affinity Composition Index
Spam Call Number Searchers 0.10% 16.64x
Humor & Entertainment 0.14% 13.91x
Promo Codes 0.05% 13.30x
Farming & Agriculture 0.13% 12.47x
Assorted Topics (Events, Tickets, Fitness) 3.00% 11.94x
Charity Walks 0.68% 11.40x
Phone & Business Information Searchers 19.23% 10.69x
People Search 0.94% 10.38x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.64% 10.37x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 9.92x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Content Affinity attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Aid Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male