Explore the First Aid Researchers Audience
Below you'll find more information about the First Aid Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the First Aid Researchers audience.
INTERESTS
The First Aid Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the First Aid Researchers audience is Hardware Shoppers.
| Interest | Composition | Index |
| Hardware Shoppers | 47.92% | 33.07x |
| Retired Health Insurance Researchers | 43.99% | 32.80x |
| Sporting Goods Shoppers | 47.16% | 30.88x |
| Discount Big Box Shoppers | 44.58% | 30.70x |
| Texas Activity Researchers | 40.23% | 30.67x |
| Spa and Pool Owners | 46.06% | 30.50x |
| Auto Insurance Shoppers | 49.51% | 30.38x |
| Mailing & Shipping Shoppers | 47.32% | 29.69x |
| Budget Grocery Shoppers | 46.87% | 29.67x |
| Home Exterior Design Enthusiasts | 40.86% | 29.20x |
Composition Percentage:
The overlap percentage between the First Aid Researchers audience and the Interest attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
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APPAREL RETAILERS
The First Aid Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the First Aid Researchers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 1.45x |
| Express Outlets | 0.01% | 1.44x |
| Chicos | 0.05% | 1.42x |
| Jos A. Bank Clothiers | 0.17% | 1.27x |
| Madewell | 0.02% | 1.25x |
| Dressbarn | 0.04% | 1.20x |
| LOFT | 0.06% | 1.19x |
| Talbots | 0.05% | 1.19x |
| Tommy Bahama | 0.02% | 1.19x |
| Michael Kors | 0.02% | 1.15x |
Composition Percentage:
The overlap percentage between the First Aid Researchers audience and the Location attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
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WEBSITES
The First Aid Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the First Aid Researchers audience is personaldefenseworld.com.
| Website | Composition | Index |
| personaldefenseworld.com | 1.78% | 73.23x |
| guns.com | 1.14% | 72.76x |
| discountramps.com | 1.68% | 69.41x |
| detonate.com | 2.41% | 68.76x |
| fleetfarm.com | 1.88% | 66.43x |
| moneymorning.com | 1.23% | 66.32x |
| lapolicegear.com | 2.52% | 65.79x |
| bbb.org | 9.40% | 65.36x |
| ediblearrangements.com | 2.01% | 63.45x |
| mylocker.net | 1.22% | 63.06x |
Composition Percentage:
The overlap percentage between the First Aid Researchers audience and the Web attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the First Aid Researchers audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 4.47% | 28.33x |
| Rural Living | 0.34% | 26.23x |
| Flags & Trump | 0.21% | 23.08x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 1.00% | 22.52x |
| Holiday Gifts | 1.79% | 20.86x |
| Discount Shopping | 8.56% | 19.92x |
| Home Printing | 1.08% | 19.44x |
| ISPs & Local Services | 0.17% | 19.37x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.70% | 18.61x |
| Cars, Travel & Food | 1.03% | 17.67x |
Composition Percentage:
The overlap percentage between the First Aid Researchers audience and the Content Affinity attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
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DEMOGRAPHICS
The First Aid Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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