Dstillery Audiences

FIRST AID RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the First Aid Researchers Audience

Below you'll find more information about the First Aid Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the First Aid Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The First Aid Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Aid Researchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 45.67% 35.70x
Budget Grocery Shoppers 43.47% 35.57x
Hardware Shoppers 50.96% 35.50x
Discount Big Box Shoppers 46.29% 33.84x
Auto Insurance Shoppers 49.14% 33.57x
Seasonal Allergy Sufferers 49.39% 33.14x
Spa and Pool Owners 48.43% 32.92x
Sporting Goods Shoppers 47.34% 32.71x
Ink & Toner Shoppers 48.66% 32.37x
Online Directory Searchers 44.07% 32.21x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Interest attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Aid Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Aid Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.24x
Mens Wearhouse 0.53% 1.20x
Talbots 0.05% 1.14x
Ann Taylor 0.03% 1.12x
Buckle 0.17% 1.07x
Johnston and Murphy 0.13% 1.05x
Chicos 0.07% 1.00x
White House Black Market 0.19% 0.99x
Eddie Bauer 0.03% 0.99x
Topshop 0.01% 0.95x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Location attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Aid Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Aid Researchers audience is personaldefenseworld.com.

Website Composition Index
personaldefenseworld.com 1.43% 58.02x
discountramps.com 1.32% 54.86x
lapolicegear.com 2.05% 54.23x
detonate.com 1.97% 53.06x
fleetfarm.com 1.49% 51.83x
ediblearrangements.com 1.53% 51.83x
olivegarden.com 2.28% 50.18x
bbb.org 7.33% 50.14x
ebags.com 1.28% 49.72x
harborfreight.com 13.38% 49.42x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Web attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Aid Researchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 3.72% 27.24x
Rural Living 0.32% 26.00x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.54% 22.00x
Flags & Trump 0.20% 21.55x
Handyman Tools 0.05% 19.99x
Discount Shopping 8.07% 19.86x
Holiday Gifts 1.71% 19.49x
ISPs & Local Services 0.11% 18.86x
Survival Guides 0.77% 18.83x
As Seen On TV Products 0.18% 17.99x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Content Affinity attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Aid Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male