Dstillery Audiences

FIRST AID RESEARCHERS

Audience Size: 2.7 Million Devices

Explore the First Aid Researchers Audience

Below you'll find more information about the First Aid Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the First Aid Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The First Aid Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Aid Researchers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 45.76% 33.02x
Sporting Goods Shoppers 44.13% 30.44x
Discount Big Box Shoppers 42.27% 30.43x
Auto Insurance Shoppers 48.96% 29.94x
Spa and Pool Owners 45.17% 29.48x
Ink & Toner Shoppers 50.33% 29.30x
Budget Grocery Shoppers 45.63% 29.22x
Retired Health Insurance Researchers 44.52% 28.85x
Flower & Gift Basket Shoppers 43.65% 28.14x
Mailing & Shipping Shoppers 46.98% 28.13x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Interest attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Aid Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Aid Researchers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.30x
LL Bean 0.00% 1.09x
Belk 0.01% 1.01x
Carhartt 0.14% 0.98x
Chicos 0.03% 0.97x
The North Face 0.02% 0.96x
Dressbarn 0.03% 0.96x
Columbia 0.01% 0.95x
LOFT 0.03% 0.95x
Old Navy 0.04% 0.94x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Location attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Aid Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Aid Researchers audience is dreamstime.com.

Website Composition Index
dreamstime.com 1.10% 66.19x
guns.com 1.35% 64.11x
personaldefenseworld.com 2.06% 63.24x
sustainablesupply.com 1.03% 61.68x
eng-tips.com 1.04% 60.93x
discountramps.com 1.97% 59.70x
moneymorning.com 1.49% 59.38x
radioshack.com 1.01% 58.98x
fleetfarm.com 2.19% 57.44x
bbb.org 11.05% 57.13x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Web attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Aid Researchers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.42% 25.44x
Home Improvement Contractor 5.43% 25.16x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.21% 22.22x
Flags & Trump 0.22% 20.20x
Holiday Gifts 2.04% 17.94x
ISPs & Local Services 0.22% 17.78x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.83% 17.58x
Health & Safety Compliance 2.06% 17.34x
Home Printing 1.27% 17.29x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.25% 16.98x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Content Affinity attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Aid Researchers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female