Dstillery Audiences

FIRST AID RESEARCHERS

Audience Size: 3.7 Million Devices

Explore the First Aid Researchers Audience

Below you'll find more information about the First Aid Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the First Aid Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The First Aid Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Aid Researchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 50.78% 42.10x
Hardware Shoppers 51.19% 41.41x
Auto Insurance Shoppers 50.60% 39.64x
Budget Grocery Shoppers 49.05% 39.48x
Seasonal Allergy Sufferers 49.61% 38.69x
Sporting Goods Shoppers 49.41% 38.23x
Online Directory Searchers 48.63% 38.14x
Mailing & Shipping Shoppers 49.15% 38.05x
Spa and Pool Owners 50.91% 37.88x
Generic Prescription Drug Shoppers 51.60% 37.58x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Interest attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Aid Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Aid Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.31% 1.42x
White House Black Market 0.40% 1.41x
Mens Wearhouse 0.47% 1.29x
Buckle 0.29% 1.28x
Johnston and Murphy 0.51% 1.17x
Bonobos 0.08% 1.15x
Topshop 0.02% 1.12x
REI 0.01% 1.08x
Lane Bryant 0.04% 0.94x
Talbots 0.03% 0.93x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Location attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Aid Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Aid Researchers audience is detonate.com.

Website Composition Index
detonate.com 1.14% 52.68x
harborfreight.com 7.11% 49.89x
findthecompany.com 2.61% 47.52x
bbb.org 3.64% 47.37x
olivegarden.com 1.25% 47.16x
campingworld.com 1.84% 46.56x
dingit.tv 4.46% 45.76x
truevalue.com 2.38% 44.73x
acwholesalers.com 1.37% 44.53x
toysrus.com 5.45% 44.08x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Web attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Aid Researchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 1.86% 28.54x
Rural Living 0.18% 26.89x
ISPs & Local Services 0.07% 24.22x
Washington D.C. Hotels 0.01% 23.67x
Discount Shopping 4.27% 23.26x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.54% 23.08x
Flags & Trump 0.12% 22.00x
Cars, Travel & Food 0.57% 21.93x
Handyman Tools 0.03% 21.74x
Survival Guides 0.39% 21.36x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Content Affinity attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Aid Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male