Dstillery Audiences

FIRST AID RESEARCHERS

Audience Size: 3.1 Million Devices

Explore the First Aid Researchers Audience

Below you'll find more information about the First Aid Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the First Aid Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The First Aid Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Aid Researchers audience is Hardware Shoppers.

Interest Composition Index
Hardware Shoppers 44.32% 30.38x
Discount Big Box Shoppers 40.81% 28.18x
Sporting Goods Shoppers 44.14% 27.99x
Auto Insurance Shoppers 48.39% 27.75x
Ink & Toner Shoppers 50.18% 27.22x
Budget Grocery Shoppers 44.84% 27.12x
Spa and Pool Owners 44.36% 26.96x
Retired Health Insurance Researchers 42.63% 26.59x
Flower & Gift Basket Shoppers 43.65% 26.01x
Telecom Industry 38.48% 25.91x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Interest attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Aid Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Aid Researchers audience is Chicos.

Location Composition Index
Chicos 0.03% 1.20x
Belk 0.01% 1.05x
Carhartt 0.12% 1.01x
Kate Spade 0.01% 0.94x
Brooks Brothers 0.02% 0.89x
Talbots 0.02% 0.88x
Dressbarn 0.02% 0.86x
Tommy Bahama 0.01% 0.85x
J. Crew 0.01% 0.84x
Madewell 0.01% 0.80x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Location attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Aid Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Aid Researchers audience is jgsales.com.

Website Composition Index
jgsales.com 0.21% 84.19x
primaryarms.com 0.27% 81.18x
lonewolfdist.com 0.27% 79.58x
desantisholster.com 0.25% 78.94x
ingersollrandproducts.com 0.14% 77.91x
mountsplus.com 0.13% 77.75x
yhm.net 0.14% 76.29x
sinclairintl.com 0.37% 76.14x
seton.com 0.16% 74.51x
chiefsupply.com 0.18% 74.29x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Web attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Aid Researchers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.39% 24.65x
Home Improvement Contractor 5.70% 22.72x
Assorted Topics #11750 (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 1.25% 20.38x
Holiday Gifts 1.82% 17.87x
Flags & Trump 0.20% 17.70x
ISPs & Local Services 0.24% 16.74x
Assorted Topics #11548 (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 1.14% 16.66x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.86% 16.48x
Home Printing 1.28% 16.46x
Health & Safety Compliance 2.13% 15.86x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Content Affinity attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Aid Researchers audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999