Dstillery Audiences

FIRST AID RESEARCHERS

Audience Size: 5.8 Million Devices

Explore the First Aid Researchers Audience

Below you'll find more information about the First Aid Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the First Aid Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The First Aid Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the First Aid Researchers audience is Retired Health Insurance Researchers.

Interest Composition Index
Retired Health Insurance Researchers 49.23% 27.10x
Hardware Shoppers 51.06% 25.50x
Budget Grocery Shoppers 44.42% 25.29x
Home Exterior Design Enthusiasts 42.82% 25.23x
Online Directory Searchers 49.05% 24.70x
Auto Insurance Shoppers 48.16% 24.66x
Spa and Pool Owners 47.85% 24.26x
Retired Assisted Living Shoppers 43.91% 24.17x
Big Box Shoppers 46.81% 23.88x
Seasonal Allergy Sufferers 48.57% 23.78x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Interest attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The First Aid Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the First Aid Researchers audience is Chicos.

Location Composition Index
Chicos 0.04% 1.24x
Dressbarn 0.03% 1.18x
Jos A. Bank Clothiers 0.03% 1.17x
Carhartt 0.24% 1.09x
Mens Wearhouse 0.05% 1.06x
Ralph Lauren 0.01% 1.05x
Lululemon 0.03% 1.05x
LOFT 0.05% 1.04x
White House Black Market 0.04% 1.02x
Urban Outfitters 0.03% 1.01x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Location attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The First Aid Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the First Aid Researchers audience is harborfreight.com.

Website Composition Index
harborfreight.com 2.53% 34.53x
findthecompany.com 1.15% 33.15x
dingit.tv 1.68% 32.40x
bitlanders.com 1.03% 31.05x
toysrus.com 2.17% 30.92x
thegamer.tv 1.66% 30.39x
bbb.org 1.28% 29.95x
calculator.net 1.28% 29.54x
ucomparehealthcare.com 1.17% 29.16x
swimoutlet.com 1.04% 28.59x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Web attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the First Aid Researchers audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.70% 20.37x
Rural Living 0.10% 20.36x
ISPs & Local Services 0.03% 19.39x
Discount Shopping 2.01% 18.25x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.24% 17.88x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.27% 16.93x
Cars, Travel & Food 0.23% 16.86x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 16.68x
Consumer Rewards 0.16% 15.12x
Flags & Trump 0.07% 14.99x
Composition Percentage: The overlap percentage between the First Aid Researchers audience and the Content Affinity attribute.
Index: A comparison of the First Aid Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The First Aid Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female